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  • The brief
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  • Idea portfolio
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  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 26, 2026 1 view
  1. Programmable
  2. Playbooks
  3. NVE Experience Agency
NVE Experience Agency logo

growth playbook · Oct 26, 2026

experiencenve.com (opens in a new tab)

NVE Experience Agency growth playbook

Diagnosis

NVE has award-winning work (161 case studies, The Drum's Indie Agency 100), repeat blue-chip clients and an international business that doubled since 2023, all through referrals.

Its hiring is about London: a Director of Business Development for Europe, an Account Director and a creative team there, supported by a Growth Operations Manager who runs the CRM, case study library and RFPs.

The site has not caught up: no London address, no European work, no office choice on the contact form, no region filter, a homepage with no headline and a robots.txt pointing to a missing sitemap. This playbook gives London a front door first, then builds EMEA proof, referrals, a results-led case library, a tentpole guide and a European sports offer.

Growth Score

6/10

Biggest Opportunity

Turn the international work and referrals NVE already has into visible European proof and routing, so the new London team sells from a site that looks local.

Biggest Risk

Network agencies such as Jack Morton and Momentum already have London pages and teams; an independent agency without local proof may be shortlisted only for US-led briefs.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give London its own front door before the new Director of Business Development starts prospecting

    Add the London address and a UK number to the site footer today.

    High impact First result in 2 weeks
  2. 2

    Ask budget, timing and office on the contact form so every brief arrives ready for the RFP intake

    Add the office and timing fields first.

    High impact First result in 2 weeks
  3. 3

    Point robots.txt at the sitemap that actually exists

    Edit the sitemap line in robots.txt.

    Medium impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    2 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 10Fill-ins · 8Reconsider · 1
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    NVE opened a Shoreditch office in June 2025 and is now hiring a Director of Business Development for Europe, a London Account Director, a Senior Creative, a Senior Experiential Designer and a coordinator. But a European brand marketer who checks the website finds only a Los Angeles address and two US phone numbers in the footer and on /contact, a contact form with no office choice, and 161 case studies with none in a UK or European city. The new director will be cold-calling and emailing brands who land on a site that looks American only.

    High impactMedium effort First result in 2 weeks Director

    First action

    Add the London address and a UK number to the site footer today.

    How to measure it

    Inbound enquiries choosing London

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Footer and contact

      London address and UK phone number on every page.

      Website developer 1 day

    2. 2

      Write the page

      What London does, who is there, how to reach them.

      Director, Business Development (London) 3 days

    3. 3

      Pull the proof

      World Class results, the 14 countries, global clients.

      Growth Operations Manager 2 days

    4. 4

      Shoot the team

      Photos of the London team and the Tea Building space.

      Senior Creative (London) 1 week

    5. 5

      Route the form

      Office choice on /contact; London enquiries to the London inbox and CRM owner.

      Growth Operations Manager 1 day

    6. 6

      Link it

      From the homepage, menu and the office announcement.

      Website developer 1 day

    7. 7

      Use in outreach

      Every European email links to /london.

      Director, Business Development (London) ongoing

    First result
    2 weeks
    Cost
    Staff time and a photo shoot
    Owner
    Director, Business Development (London)

    Smallest test

    Put the London address in the footer and track /contact enquiries by office for a month.

    Why it works

    Publish a /london page: the Tea Building address and a UK phone number, the London team, a short statement of what the office does for EMEA brands, and the international proof NVE already has (Diageo's EMEA Supplier of the Year for World Class, São Paulo and Shanghai results, activations in 14 countries, Riot Games, Coinbase, Microsoft and Xbox). Add London to the footer of every page, add an office choice to the contact form that routes to London, and link the page from the homepage and the London office announcement.

    Prospects check an agency's site before they take a meeting. A local address, local people and international results make the Director's outreach credible from the first email, and give inbound European enquiries a place to land.

    Ready to use

    ChecklistLondon front door

    [ ] London address and UK phone in the footer
    [ ] /london page with team, services and EMEA proof
    [ ] Office choice on the contact form
    [ ] London enquiries routed to the London owner in HubSpot
    [ ] World Class EMEA story linked
    [ ] Homepage and menu link
    [ ] Outreach template links to /london

    Risks and how to handle them

    • Too little UK work to show

      Lead with global results and add the first London projects as they finish.

    • US clients confused

      Keep the homepage global and the London page specific.

    Evidence

    • HiringDirector, Business Development (London, posted October 22, 2026): "to accelerate the agency's growth and expansion across Europe, with a broader remit across EMEA"; "experience and relationships within consumer, entertainment, lifestyle and culturally relevant brands will be particularly valuable"; the role will "Prospect and capture new qualified leads through strategic marketing, opportunity research, in-person meetings, client cold calling, and emailing", "identify strategic partnerships, industry networks and relevant events" with the marketing team, and run the RFP process. Reports to the VP of Business Development.Source
    • HiringA London team being built: an Account Director (posted August 24, 2026) who will "play a leadership role in RFPs, proposals and pitches across London and EMEA" and reports to the Group Account Director, London; an Experiential Coordinator (October 15), a Senior Creative and a Senior Experiential Designer (both October 9), all in London.Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • Your websiteFooter and contact page (checked October 23, 2026): the only addresses are a Los Angeles physical address (912 N La Cienega Blvd.) and a West Hollywood mailing address, with two US phone numbers; London appears nowhere in the footer or on /contact. The contact form's options are Marketing Strategy, Experiential, Event Production, Content, Communications and Careers, with no office, budget or timing question.Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
  • 02

    The Growth Operations Manager runs RFP intakes and the New Business Tracker, but the contact form only asks for a service. Briefs arrive without the facts the team needs to qualify and route them.

    High impactLow effort First result in 2 weeks Growth Operations Manager

    First action

    Add the office and timing fields first.

    How to measure it

    Median response time

    Now
    –
    Target
    Under 1 business day
    By
    60 days

    Steps

    1. 1

      Agree fields

      Office, timing, budget, source.

      VP of Business Development 1 day

    2. 2

      Edit the form

      Optional fields with conditional logic.

      Website developer 1 day

    3. 3

      Map to HubSpot

      Properties and owner rules.

      Growth Operations Manager 2 days

    4. 4

      Auto-reply

      Names the lead and next step.

      Growth Operations Manager 1 day

    5. 5

      Tracker sync

      New Business Tracker updated automatically.

      Growth Operations Manager 2 days

    6. 6

      Review monthly

      Source and win rate.

      VP of Business Development monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Growth Operations Manager

    Smallest test

    Add the office field and measure response times for a month.

    Why it works

    Add four optional fields: office (Los Angeles, New York, London), event date or window, budget range and how they heard about NVE. Push them into HubSpot and the New Business Tracker automatically, and send a reply that names the lead who will call.

    Qualified, routed briefs are answered faster, and the source field shows which awards, press and referrals bring work.

    Risks and how to handle them

    • Fewer submissions

      Keep the new fields optional.

    Evidence

    • Your websiteFooter and contact page (checked October 23, 2026): the only addresses are a Los Angeles physical address (912 N La Cienega Blvd.) and a West Hollywood mailing address, with two US phone numbers; London appears nowhere in the footer or on /contact. The contact form's options are Marketing Strategy, Experiential, Event Production, Content, Communications and Careers, with no office, budget or timing question.Source
    • HiringGrowth Operations Manager (LA, NY or remote, posted September 8, 2026, fixed term into 2027) supports "the Growth Group (Marketing, Business Development & Account Services)": "Daily management, maintenance and data input for NVE's CRM, New Business Tracker and Case Study Library", RFP intake and project management, "tailored capabilities decks, RFIs and sales materials", maintaining "NVE's tentpole calendar/report" and the "annual growth business plan". Tools named: NetSuite, HubSpot, Airtable, Box.Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
  • 03

    The robots.txt file tells search engines the sitemap is /sitemap_index.xml, which returns 404. The real one, /sitemap.xml, lists 161 case studies and 137 posts.

    Medium impactLow effort First result in 1 month Website developer

    First action

    Edit the sitemap line in robots.txt.

    How to measure it

    Work pages indexed

    Now
    –
    Target
    All 161
    By
    60 days

    Steps

    1. 1

      Edit robots.txt

      Correct sitemap URL.

      Website developer 10 minutes

    2. 2

      Pick one sitemap plugin

      Avoid two plugins writing sitemaps.

      Website developer 1 hour

    3. 3

      Submit

      Search Console and Bing.

      Website developer 30 minutes

    4. 4

      Check coverage

      Indexed work pages.

      Website developer 2 weeks

    5. 5

      Fix gaps

      Request indexing for missing ones.

      Website developer 1 day

    6. 6

      Check quarterly

      After plugin updates.

      Website developer quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Website developer

    Smallest test

    Fix the line today.

    Why it works

    Change the robots.txt sitemap line to /sitemap.xml (or turn off the plugin that writes the old line), submit the sitemap in Google Search Console and Bing Webmaster Tools, and check indexed case studies a month later.

    Search engines find new case studies faster when the sitemap is where robots.txt says it is.

    Risks and how to handle them

    • Plugin overwrites the file

      Change the setting in the plugin, not only the file.

    Evidence

    • Your websiterobots.txt (Yoast block) gives "Sitemap: https://experiencenve.com/sitemap_index.xml", which returns 404. The working sitemap is /sitemap.xml, an index of 12 sitemaps including 161 work pages, 137 posts and 22 pages.Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
  • 04

    The homepage has no visible H1 (the heading block is commented out), so search engines and AI assistants have to guess the main message. The title says "Global Brand Experience Agency" but nothing on the page names the cities.

    Medium impactLow effort First result in 1 month Marketing team

    First action

    Write the H1 and meta description.

    How to measure it

    Impressions for "experiential agency" + city

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Write the line

      H1 and description.

      Marketing team 1 hour

    2. 2

      Edit the template

      Uncomment or replace the heading.

      Website developer 1 hour

    3. 3

      Add schema

      Organization with three offices.

      Website developer 2 hours

    4. 4

      Check rendering

      Mobile and desktop.

      Website developer 1 hour

    5. 5

      Submit

      Request reindexing.

      Website developer 10 minutes

    6. 6

      Measure

      Search Console queries.

      Marketing team monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing team

    Smallest test

    Ship the H1 this week.

    Why it works

    Add one H1 such as "Independent brand experience agency in Los Angeles, New York and London", rewrite the meta description to match, and add Organization structured data with all offices.

    A clear headline and location data help NVE appear for "experiential agency London" and similar searches.

    Risks and how to handle them

    • Design clash

      Style the H1 to fit the hero.

    Evidence

    • Your websiteHomepage: title "NVE: Global Brand Experience Agency", "Since 2005", featured work all at US events (Coachella, Super Bowl LIX, San Diego Comic-Con, CES, New York). The homepage has no visible H1: the template's heading block is commented out. News on the page: The Drum's 2026 Indie Agency 100, Event Marketer Ex Awards wins, a Nike brand marketing veteran hired to lead sports marketing, and an open letter to Cannes Lions on Brand Experience & Activation. Main menu: About, Work, Services, Partners, Blog, Careers, Contact, Subscribe.Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • Your websiteFooter and contact page (checked October 23, 2026): the only addresses are a Los Angeles physical address (912 N La Cienega Blvd.) and a West Hollywood mailing address, with two US phone numbers; London appears nowhere in the footer or on /contact. The contact form's options are Marketing Strategy, Experiential, Event Production, Content, Communications and Careers, with no office, budget or timing question.Source
  • 05

    NVE hired a Nike brand marketing veteran to lead sports marketing and has a full NVE Sports page, but it is not in the main menu or a contact form option. Its own article calls the two years between the 2026 and 2027 World Cups "a rare opportunity".

    High impactLow effort First result in 2 weeks Sports Marketing lead

    First action

    Add Sports to the main menu.

    How to measure it

    Sports-tagged enquiries

    Now
    –
    Target
    5 a quarter
    By
    2 quarters

    Steps

    1. 1

      Menu link

      Add Sports.

      Website developer 30 minutes

    2. 2

      Form option

      Sports in the service list.

      Website developer 30 minutes

    3. 3

      Work filter

      Tag sports projects.

      Growth Operations Manager 1 day

    4. 4

      Page CTA

      Book a sports strategy call.

      Sports Marketing lead 1 day

    5. 5

      Link content

      World Cup and fandom articles.

      Marketing team 1 hour

    6. 6

      Track

      Sports enquiries in HubSpot.

      Growth Operations Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Sports Marketing lead

    Smallest test

    Add the menu link today.

    Why it works

    Add Sports to the menu and the form, add a Sports filter on /work (VCARB, F1 Las Vegas, adidas), and link the World Cup article from the sports page with a clear call to action.

    Brands planning sports work look for a specialist; a visible practice turns NVE's sports hire into enquiries.

    Risks and how to handle them

    • Menu clutter

      Group Sports under Services if needed.

    Evidence

    • Your websiteNVE Sports page: sports strategy, partner strategy (rights negotiation, athlete and creator partnerships), fan experience and premium hospitality. It is not in the main menu or the contact form options. The blog's "Winning the World Cup: A Two-Year Roadmap" (June 10, 2026) covers the window between the 2026 men's World Cup and the 2027 Women's World Cup. Sports work on the site includes VCARB at F1 Miami, Liquid I.V. at the F1 Las Vegas Grand Prix and adidas.Source
    • Your websiteHomepage: title "NVE: Global Brand Experience Agency", "Since 2005", featured work all at US events (Coachella, Super Bowl LIX, San Diego Comic-Con, CES, New York). The homepage has no visible H1: the template's heading block is commented out. News on the page: The Drum's 2026 Indie Agency 100, Event Marketer Ex Awards wins, a Nike brand marketing veteran hired to lead sports marketing, and an open letter to Cannes Lions on Brand Experience & Activation. Main menu: About, Work, Services, Partners, Blog, Careers, Contact, Subscribe.Source
    • Your websiteFooter and contact page (checked October 23, 2026): the only addresses are a Los Angeles physical address (912 N La Cienega Blvd.) and a West Hollywood mailing address, with two US phone numbers; London appears nowhere in the footer or on /contact. The contact form's options are Marketing Strategy, Experiential, Event Production, Content, Communications and Careers, with no office, budget or timing question.Source
  • 06

    NVE has activated in 14 countries and doubled international revenue, but /work filters only by industry and service; São Paulo and Shanghai sit among 161 US-heavy projects.

    Medium impactLow effort First result in 2 weeks Growth Operations Manager

    First action

    Tag the international projects.

    How to measure it

    Global-filter views

    Now
    –
    Target
    500 a quarter
    By
    2 quarters

    Steps

    1. 1

      List projects

      Non-US work.

      Growth Operations Manager 1 day

    2. 2

      Add taxonomy

      Region field in WordPress.

      Website developer 1 day

    3. 3

      Tag

      All 161 projects.

      Growth Operations Manager 2 days

    4. 4

      Add filter

      On /work.

      Website developer 1 day

    5. 5

      Map strip

      Countries activated.

      Senior Creative (London) 1 week

    6. 6

      Measure

      Views and enquiries.

      Growth Operations Manager monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Growth Operations Manager

    Smallest test

    Tag ten international projects this week.

    Why it works

    Tag every project by region and add a Global filter, plus a map strip on the London page showing every country NVE has activated in.

    International brands want to see work outside the US first; a filter shows it instantly.

    Risks and how to handle them

    • Few projects per region

      Use one Global filter until volume grows.

    Evidence

    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • HiringDirector, Business Development (London, posted October 22, 2026): "to accelerate the agency's growth and expansion across Europe, with a broader remit across EMEA"; "experience and relationships within consumer, entertainment, lifestyle and culturally relevant brands will be particularly valuable"; the role will "Prospect and capture new qualified leads through strategic marketing, opportunity research, in-person meetings, client cold calling, and emailing", "identify strategic partnerships, industry networks and relevant events" with the marketing team, and run the RFP process. Reports to the VP of Business Development.Source

This quarter 10

The core plays for the next three months.

  • 07

    NVE earned Diageo's EMEA Supplier of the Year for World Class and has worked in Nairobi, Bengaluru, Bangkok, Singapore and Manila, but the archive has no UK or European city in any title.

    High impactMedium effort First result in 1 quarter Director

    First action

    Ask Diageo for approval to publish World Class EMEA results.

    How to measure it

    International case studies

    Now
    –
    Target
    5
    By
    1 quarter

    Steps

    1. 1

      Pick five

      Strongest international projects.

      Director, Business Development (London) 1 week

    2. 2

      Get approvals

      Client sign-off.

      Account Director 1 month

    3. 3

      Gather results

      Attendance, impressions, engagement.

      Growth Operations Manager 2 weeks

    4. 4

      Write

      Challenge, solution, results.

      Marketing team 1 month

    5. 5

      Design

      Imagery and video.

      Senior Creative (London) 1 month

    6. 6

      Publish

      Tag Global and link from /london.

      Website developer 1 week

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Director, Business Development (London)

    Smallest test

    Publish World Class EMEA first.

    Why it works

    Publish five international case studies with results: World Class EMEA, one each from the 2024 new markets, and the first London projects as they finish. Use the same Challenge, Solution, Results format as the Shanghai page.

    European buyers judge on comparable work; results from their region shorten the trust gap.

    Risks and how to handle them

    • Client confidentiality

      Publish anonymised results where needed.

    Evidence

    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
    • HiringA London team being built: an Account Director (posted August 24, 2026) who will "play a leadership role in RFPs, proposals and pitches across London and EMEA" and reports to the Group Account Director, London; an Experiential Coordinator (October 15), a Senior Creative and a Senior Experiential Designer (both October 9), all in London.Source
  • 08

    NVE says its global growth has been "entirely organic, driven by word of mouth or existing relationships and referrals". That source is real but unmanaged.

    High impactLow effort First result in 1 quarter Chief Business Officer

    First action

    Map how each international client came to NVE.

    How to measure it

    Referral-sourced meetings

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Map sources

      International clients.

      Growth Operations Manager 1 week

    2. 2

      List contacts

      Clients and alumni who moved brands.

      Account Director 2 weeks

    3. 3

      Ask

      Two introductions each.

      Chief Business Officer 1 month

    4. 4

      Track

      Referral source in HubSpot.

      Growth Operations Manager 1 week

    5. 5

      Thank

      Invitations to NVE events.

      Marketing team ongoing

    6. 6

      Review

      Quarterly results.

      VP of Business Development quarterly

    First result
    1 quarter
    Cost
    Hospitality costs
    Owner
    Chief Business Officer

    Smallest test

    Ask five clients for one European introduction.

    Why it works

    List every international client and who introduced them, ask happy clients and former client-side contacts for two introductions each in Europe, track referrals in HubSpot, and thank referrers with event invitations.

    The channel that already works becomes repeatable, and the new Director starts with warm introductions.

    Risks and how to handle them

    • Clients feel used

      Ask after a successful project.

    Evidence

    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • HiringDirector, Business Development (London, posted October 22, 2026): "to accelerate the agency's growth and expansion across Europe, with a broader remit across EMEA"; "experience and relationships within consumer, entertainment, lifestyle and culturally relevant brands will be particularly valuable"; the role will "Prospect and capture new qualified leads through strategic marketing, opportunity research, in-person meetings, client cold calling, and emailing", "identify strategic partnerships, industry networks and relevant events" with the marketing team, and run the RFP process. Reports to the VP of Business Development.Source
    • HiringGrowth Operations Manager (LA, NY or remote, posted September 8, 2026, fixed term into 2027) supports "the Growth Group (Marketing, Business Development & Account Services)": "Daily management, maintenance and data input for NVE's CRM, New Business Tracker and Case Study Library", RFP intake and project management, "tailored capabilities decks, RFIs and sales materials", maintaining "NVE's tentpole calendar/report" and the "annual growth business plan". Tools named: NetSuite, HubSpot, Airtable, Box.Source
  • 09

    The Growth Operations Manager owns the Case Study Library and capabilities decks. Some case studies show results (Shanghai: 265M+ earned impressions); a consistent block makes every page pitch-ready.

    High impactMedium effort First result in 1 quarter Growth Operations Manager

    First action

    Fill results for the 20 most-pitched projects.

    How to measure it

    Projects with a results block

    Now
    –
    Target
    100%
    By
    2 quarters

    Steps

    1. 1

      Define fields

      Five result types.

      Growth Operations Manager 1 week

    2. 2

      Add to WordPress

      Custom fields and template.

      Website developer 2 weeks

    3. 3

      Fill top 20

      Most-pitched projects.

      Growth Operations Manager 2 weeks

    4. 4

      Backfill

      Remaining projects.

      Growth Operations Manager 1 quarter

    5. 5

      Sync to Airtable

      Searchable library.

      Growth Operations Manager 2 weeks

    6. 6

      Train teams

      Pitch use.

      VP of Business Development 1 day

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Growth Operations Manager

    Smallest test

    Fill the top 20 this month.

    Why it works

    Add structured fields (attendance, impressions, engagement, sales lift, awards) to every case study, show them as a results block, and make the library searchable by industry, region, service and result type in Airtable for pitch teams.

    Pitches built from comparable results win more, and teams stop rebuilding decks from scratch.

    Risks and how to handle them

    • Missing data

      Mark results as not reported rather than estimate.

    Evidence

    • HiringGrowth Operations Manager (LA, NY or remote, posted September 8, 2026, fixed term into 2027) supports "the Growth Group (Marketing, Business Development & Account Services)": "Daily management, maintenance and data input for NVE's CRM, New Business Tracker and Case Study Library", RFP intake and project management, "tailored capabilities decks, RFIs and sales materials", maintaining "NVE's tentpole calendar/report" and the "annual growth business plan". Tools named: NetSuite, HubSpot, Airtable, Box.Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
  • 10

    Account Directors are measured on year-over-year growth. NVE already works repeatedly with Don Julio, Amazon, Hennessy, Liquid I.V., Pinterest, Cash App and adidas, often across several brands of one parent company.

    High impactMedium effort First result in 1 quarter Account Director

    First action

    Build the map for the largest client.

    How to measure it

    Organic account growth

    Now
    –
    Target
    +20%
    By
    4 quarters

    Steps

    1. 1

      Pick accounts

      Top ten by revenue.

      Account Director 1 week

    2. 2

      Map brands

      Parent company portfolio.

      Growth Operations Manager 2 weeks

    3. 3

      Mark gaps

      Brands and markets not served.

      Account Director 1 week

    4. 4

      Plan intros

      Two a year.

      Account Director 1 month

    5. 5

      Use London

      EMEA brand teams.

      Group Account Director, London ongoing

    6. 6

      Review

      In account health reviews.

      Account Director quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Account Director

    Smallest test

    Map one client this month.

    Why it works

    For each top client, map the parent company's brands, markets and tentpoles, mark where NVE works today, and plan two introductions a year to sister brands or new markets (including EMEA through London).

    Expanding inside a satisfied client is faster than winning a new one.

    Risks and how to handle them

    • Over-selling

      Lead with ideas tied to the client's goals.

    Evidence

    • HiringAccount Directors in Los Angeles (posted September 15, 2026) and London own "the health, growth and commercial performance of assigned client accounts", "year-over-year growth planning", "regular account health reviews" and are "expected to look beyond the immediate project pipeline, developing a clear point of view on where the client's business is going". A Director, Production (October 9) and an Associate Resource Director, Creative (October 5) are also open.Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
  • 11

    The Growth Operations Manager maintains NVE's internal tentpole calendar. Brands plan around the same moments NVE activates at (Super Bowl, Coachella, Comic-Con, CES, F1, Cannes, World Cup).

    High impactMedium effort First result in 1 quarter Growth Operations Manager

    First action

    Pick 20 tentpoles and the lead time for each.

    How to measure it

    Downloads from brand marketers

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Pick events

      US and Europe.

      Growth Operations Manager 1 week

    2. 2

      Add lead times

      Planning windows.

      Director, Production 1 week

    3. 3

      Add examples

      NVE work per event.

      Marketing team 2 weeks

    4. 4

      Design

      Calendar and PDF.

      Senior Creative (London) 2 weeks

    5. 5

      Launch

      Newsletter and LinkedIn.

      Marketing team 1 week

    6. 6

      Follow up

      Business development outreach.

      Director, Business Development (London) ongoing

    First result
    1 quarter
    Cost
    Design time
    Owner
    Growth Operations Manager

    Smallest test

    Publish a one-page European version first.

    Why it works

    Turn it into a public guide: the year's tentpoles in the US and Europe, planning lead times, what works at each, with an NVE example. Gate the full version with an email and send it to prospects ahead of planning season.

    A practical planning tool gets saved and shared, and arrives exactly when budgets are set.

    Risks and how to handle them

    • Rivals copy it

      Update it yearly with new examples.

    Evidence

    • HiringGrowth Operations Manager (LA, NY or remote, posted September 8, 2026, fixed term into 2027) supports "the Growth Group (Marketing, Business Development & Account Services)": "Daily management, maintenance and data input for NVE's CRM, New Business Tracker and Case Study Library", RFP intake and project management, "tailored capabilities decks, RFIs and sales materials", maintaining "NVE's tentpole calendar/report" and the "annual growth business plan". Tools named: NetSuite, HubSpot, Airtable, Box.Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
    • Your websiteNVE Sports page: sports strategy, partner strategy (rights negotiation, athlete and creator partnerships), fan experience and premium hospitality. It is not in the main menu or the contact form options. The blog's "Winning the World Cup: A Two-Year Roadmap" (June 10, 2026) covers the window between the 2026 men's World Cup and the 2027 Women's World Cup. Sports work on the site includes VCARB at F1 Miami, Liquid I.V. at the F1 Las Vegas Grand Prix and adidas.Source
  • 12

    NVE runs four newsletters, none aimed at a region. The London team needs a reason to stay in touch with European brand marketers between pitches.

    Medium impactLow effort First result in 1 quarter Marketing team

    First action

    Add a region field to the subscribe form.

    How to measure it

    EMEA subscribers

    Now
    –
    Target
    500
    By
    3 quarters

    Steps

    1. 1

      Region field

      Subscribe form.

      Website developer 1 day

    2. 2

      Plan edition

      Monthly London section.

      Marketing team 1 week

    3. 3

      Write

      European tentpoles and work.

      Senior Creative (London) monthly

    4. 4

      Invite contacts

      Every meeting.

      Director, Business Development (London) ongoing

    5. 5

      Measure

      Opens and replies.

      Marketing team monthly

    6. 6

      Review

      Keep or merge.

      Marketing team quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing team

    Smallest test

    Send one London section in the next issue.

    Why it works

    Add a London/EMEA segment to Cases & Conversations with European tentpoles, London work and invitations to London events; invite every European contact the new Director meets.

    Regular, local content keeps NVE in mind until a brief appears.

    Risks and how to handle them

    • Thin content early

      Combine with the global edition until it grows.

    Evidence

    • Your websiteSubscribe page: four newsletters, Insights & Influence ("A quarterly digest on emerging cultural trends"), Cases & Conversations, Manifest (the CEO's monthly reflections) and CTRL+N (monthly creative technology insights by Cognition); none is aimed at a region.Source
    • HiringDirector, Business Development (London, posted October 22, 2026): "to accelerate the agency's growth and expansion across Europe, with a broader remit across EMEA"; "experience and relationships within consumer, entertainment, lifestyle and culturally relevant brands will be particularly valuable"; the role will "Prospect and capture new qualified leads through strategic marketing, opportunity research, in-person meetings, client cold calling, and emailing", "identify strategic partnerships, industry networks and relevant events" with the marketing team, and run the RFP process. Reports to the VP of Business Development.Source
    • HiringA London team being built: an Account Director (posted August 24, 2026) who will "play a leadership role in RFPs, proposals and pitches across London and EMEA" and reports to the Group Account Director, London; an Experiential Coordinator (October 15), a Senior Creative and a Senior Experiential Designer (both October 9), all in London.Source
  • 13

    The Growth Operations Manager keeps the CRM and New Business Tracker and supports the annual growth plan. Without win-loss data the plan rests on instinct.

    High impactMedium effort First result in 1 quarter VP of Business Development

    First action

    Add outcome and competitor fields to the tracker.

    How to measure it

    RFP win rate

    Now
    –
    Target
    +10 points
    By
    4 quarters

    Steps

    1. 1

      Add fields

      Source, region, competitors.

      Growth Operations Manager 1 week

    2. 2

      Backfill

      Last 12 months.

      Growth Operations Manager 2 weeks

    3. 3

      Loss interviews

      After each loss.

      VP of Business Development ongoing

    4. 4

      Quarterly review

      Patterns.

      VP of Business Development quarterly

    5. 5

      Adjust targets

      Categories and regions.

      Chief Business Officer quarterly

    6. 6

      Feed the plan

      Annual growth plan.

      Growth Operations Manager yearly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    VP of Business Development

    Smallest test

    Backfill the last ten RFPs.

    Why it works

    Record every RFP's source, region, category, budget, competitors and outcome; interview the client after each loss; review quarterly to choose which categories and regions to pursue.

    Focus improves win rates more than more pitching.

    Risks and how to handle them

    • Small sample

      Combine years until patterns are clear.

    Evidence

    • HiringGrowth Operations Manager (LA, NY or remote, posted September 8, 2026, fixed term into 2027) supports "the Growth Group (Marketing, Business Development & Account Services)": "Daily management, maintenance and data input for NVE's CRM, New Business Tracker and Case Study Library", RFP intake and project management, "tailored capabilities decks, RFIs and sales materials", maintaining "NVE's tentpole calendar/report" and the "annual growth business plan". Tools named: NetSuite, HubSpot, Airtable, Box.Source
    • HiringDirector, Business Development (London, posted October 22, 2026): "to accelerate the agency's growth and expansion across Europe, with a broader remit across EMEA"; "experience and relationships within consumer, entertainment, lifestyle and culturally relevant brands will be particularly valuable"; the role will "Prospect and capture new qualified leads through strategic marketing, opportunity research, in-person meetings, client cold calling, and emailing", "identify strategic partnerships, industry networks and relevant events" with the marketing team, and run the RFP process. Reports to the VP of Business Development.Source
    • Competitor researchRivals' own homepages: Jack Morton ("Global Experiential Marketing Agency") links a dedicated London page; Momentum Worldwide ("reinventing the modern-day experiential agency") also lists London. Both are network-owned; NVE positions itself as independent ("Independence Isn't a Stance. It's a Strategy.").Source
  • 14

    NVE's awards are mostly US (Event Marketer, Adweek, Clio, BizBash) plus The Drum's Indie Agency 100. European buyers read UK trade press and award lists.

    Medium impactLow effort First result in 2 quarters Director

    First action

    Pick two award programmes and their deadlines.

    How to measure it

    UK trade press mentions

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      Pick programmes

      Two UK or European awards.

      Marketing team 1 week

    2. 2

      Choose entries

      World Class and others.

      Director, Business Development (London) 1 week

    3. 3

      Write entries

      Results-led.

      Marketing team 1 month

    4. 4

      Pitch press

      London office stories.

      Marketing team monthly

    5. 5

      Judging

      Volunteer for panels.

      Group Account Director, London ongoing

    6. 6

      Use wins

      On /london and in outreach.

      Director, Business Development (London) ongoing

    First result
    2 quarters
    Cost
    Entry fees
    Owner
    Director, Business Development (London)

    Smallest test

    Submit one entry.

    Why it works

    Enter the strongest international work into UK and European experiential award programmes from Campaign and The Drum, pitch London-office stories to UK trade press, and join a judging panel where possible.

    Awards and trade coverage are how a new office becomes known in a market.

    Risks and how to handle them

    • No shortlist

      Enter only the strongest work.

    Evidence

    • Your websiteHomepage: title "NVE: Global Brand Experience Agency", "Since 2005", featured work all at US events (Coachella, Super Bowl LIX, San Diego Comic-Con, CES, New York). The homepage has no visible H1: the template's heading block is commented out. News on the page: The Drum's 2026 Indie Agency 100, Event Marketer Ex Awards wins, a Nike brand marketing veteran hired to lead sports marketing, and an open letter to Cannes Lions on Brand Experience & Activation. Main menu: About, Work, Services, Partners, Blog, Careers, Contact, Subscribe.Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • Competitor researchRivals' own homepages: Jack Morton ("Global Experiential Marketing Agency") links a dedicated London page; Momentum Worldwide ("reinventing the modern-day experiential agency") also lists London. Both are network-owned; NVE positions itself as independent ("Independence Isn't a Stance. It's a Strategy.").Source
  • 15

    Treehouse Fabrication & Scenic builds "for both brands and agencies" and is hiring estimating and production staff, but it appears on NVE's site only as a paragraph on the partners page.

    Medium impactMedium effort First result in 2 quarters Treehouse leadership

    First action

    List 30 agencies that buy fabrication in LA.

    How to measure it

    External Treehouse projects

    Now
    –
    Target
    6 a year
    By
    4 quarters

    Steps

    1. 1

      Portfolio page

      Best builds.

      Treehouse leadership 1 month

    2. 2

      Enquiry route

      Agency form.

      Website developer 1 week

    3. 3

      Target list

      30 agencies.

      Treehouse leadership 2 weeks

    4. 4

      Outreach

      Producers at those agencies.

      Treehouse leadership 1 quarter

    5. 5

      Estimating

      Fast quotes.

      Estimating & Procurement Manager ongoing

    6. 6

      Review

      Capacity and margin.

      Treehouse leadership quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Treehouse leadership

    Smallest test

    Quote for one outside agency.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Give Treehouse its own portfolio page, an "agencies" enquiry route and a target list of event and production agencies in LA; track its pipeline separately from NVE's.

    Fabrication sold to other agencies fills the shop between NVE projects and spreads fixed costs.

    Risks and how to handle them

    • Building for rivals

      Agree conflict rules for direct competitors.

    Evidence

    • Your websitePartners page: TheFutureParty (community-based media), COGNITION (interactive studio of creative technologists) and Treehouse Fabrication & Scenic, which delivers "custom-fabricated environments for both brands and agencies". Treehouse is hiring an Estimating & Procurement Manager and a Production Manager in Los Angeles (August 12, 2026).Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
  • 16

    NVE wrote an open letter to Cannes Lions asking for more for Brand Experience & Activation. Cannes gathers the European brand leaders the new Director needs to meet.

    High impactMedium effort First result in 2 quarters CEO & Founder

    First action

    List 30 European brand leaders to invite.

    How to measure it

    Qualified meetings after Cannes

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      List guests

      European brand leaders.

      Director, Business Development (London) 1 month

    2. 2

      Plan the salon

      Venue and format.

      Director, Production 1 month

    3. 3

      Invite

      Personal invitations.

      CEO & Founder 1 month

    4. 4

      Host

      At Cannes.

      CEO & Founder 1 week

    5. 5

      Follow up

      London dinner.

      Director, Business Development (London) 1 month

    6. 6

      Publish

      Summary article.

      Marketing team 2 weeks

    First result
    2 quarters
    Cost
    Event costs
    Owner
    CEO & Founder

    Smallest test

    Book ten meetings for Cannes week.

    Why it works

    Host a small salon at Cannes Lions on brand experience with European clients and prospects, follow with a London dinner, and publish the discussion.

    A point of view plus hospitality creates meetings that cold outreach cannot.

    Risks and how to handle them

    • High cost per meeting

      Keep it small and targeted.

    Evidence

    • Your websiteHomepage: title "NVE: Global Brand Experience Agency", "Since 2005", featured work all at US events (Coachella, Super Bowl LIX, San Diego Comic-Con, CES, New York). The homepage has no visible H1: the template's heading block is commented out. News on the page: The Drum's 2026 Indie Agency 100, Event Marketer Ex Awards wins, a Nike brand marketing veteran hired to lead sports marketing, and an open letter to Cannes Lions on Brand Experience & Activation. Main menu: About, Work, Services, Partners, Blog, Careers, Contact, Subscribe.Source
    • HiringDirector, Business Development (London, posted October 22, 2026): "to accelerate the agency's growth and expansion across Europe, with a broader remit across EMEA"; "experience and relationships within consumer, entertainment, lifestyle and culturally relevant brands will be particularly valuable"; the role will "Prospect and capture new qualified leads through strategic marketing, opportunity research, in-person meetings, client cold calling, and emailing", "identify strategic partnerships, industry networks and relevant events" with the marketing team, and run the RFP process. Reports to the VP of Business Development.Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    NVE has a sports practice, F1 work (VCARB at Miami, Liquid I.V. at Las Vegas) and a London office. European sport is dominated by football and F1, where brands spend heavily on activation and hospitality.

    High impactHigh effort First result in 4 quarters Sports Marketing lead

    First action

    List brands sponsoring major European football and F1 properties.

    How to measure it

    European sports clients signed

    Now
    –
    Target
    2
    By
    4 quarters

    Steps

    1. 1

      Target list

      Sponsors of European properties.

      Sports Marketing lead 1 month

    2. 2

      Offer

      Fan, hospitality, activation.

      Sports Marketing lead 1 month

    3. 3

      Proof

      F1 case studies.

      Marketing team 1 month

    4. 4

      Pitch

      Two sponsors.

      Director, Business Development (London) 1 quarter

    5. 5

      Partners

      Local production partners.

      Director, Production 1 quarter

    6. 6

      Review

      Win or stop.

      Chief Business Officer 4 quarters

    First result
    4 quarters
    Cost
    Pitch costs
    Owner
    Sports Marketing lead

    Smallest test

    Pitch one F1 sponsor in Europe.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Package NVE Sports for Europe: fan festivals, premium hospitality and sponsorship activation for football and F1, led from London with the sports lead, and pitch two sponsors of European properties.

    It connects two new investments (sports and London) into one offer that European brands buy.

    Risks and how to handle them

    • Strong local rivals

      Lead with the independent, culture-led angle.

    Evidence

    • Your websiteNVE Sports page: sports strategy, partner strategy (rights negotiation, athlete and creator partnerships), fan experience and premium hospitality. It is not in the main menu or the contact form options. The blog's "Winning the World Cup: A Two-Year Roadmap" (June 10, 2026) covers the window between the 2026 men's World Cup and the 2027 Women's World Cup. Sports work on the site includes VCARB at F1 Miami, Liquid I.V. at the F1 Las Vegas Grand Prix and adidas.Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • HiringA London team being built: an Account Director (posted August 24, 2026) who will "play a leadership role in RFPs, proposals and pitches across London and EMEA" and reports to the Group Account Director, London; an Experiential Coordinator (October 15), a Senior Creative and a Senior Experiential Designer (both October 9), all in London.Source
  • 18

    NVE says it is moving experience "upstream" and has a Chief Strategy Officer. Selling strategy before the brief starts relationships earlier and avoids competitive RFPs.

    High impactMedium effort First result in 3 quarters Chief Strategy Officer

    First action

    Define the sprint scope and price.

    How to measure it

    Strategy sprints sold

    Now
    –
    Target
    6 a year
    By
    3 quarters

    Steps

    1. 1

      Define scope

      Four weeks, three outputs.

      Chief Strategy Officer 2 weeks

    2. 2

      Price

      Fixed fee and credit.

      Chief Business Officer 1 week

    3. 3

      Sales material

      One-pager and examples.

      Growth Operations Manager 2 weeks

    4. 4

      Pilot

      Two existing clients.

      Account Director 1 quarter

    5. 5

      Sell to new

      Prospects.

      VP of Business Development ongoing

    6. 6

      Review

      Conversion to production.

      Chief Strategy Officer quarterly

    First result
    3 quarters
    Cost
    Strategy time
    Owner
    Chief Strategy Officer

    Smallest test

    Offer one sprint to an existing client.

    Why it works

    Offer a fixed-price, four-week strategy sprint (audience, moments, tentpole plan) that ends with an experience roadmap. Credit the fee against production if the client goes ahead.

    Paid strategy brings NVE in before competitors and often converts to production work.

    Risks and how to handle them

    • Clients expect free strategy

      Show the roadmap value and the credit.

    Evidence

    • Your websiteHomepage: title "NVE: Global Brand Experience Agency", "Since 2005", featured work all at US events (Coachella, Super Bowl LIX, San Diego Comic-Con, CES, New York). The homepage has no visible H1: the template's heading block is commented out. News on the page: The Drum's 2026 Indie Agency 100, Event Marketer Ex Awards wins, a Nike brand marketing veteran hired to lead sports marketing, and an open letter to Cannes Lions on Brand Experience & Activation. Main menu: About, Work, Services, Partners, Blog, Careers, Contact, Subscribe.Source
    • HiringAccount Directors in Los Angeles (posted September 15, 2026) and London own "the health, growth and commercial performance of assigned client accounts", "year-over-year growth planning", "regular account health reviews" and are "expected to look beyond the immediate project pipeline, developing a clear point of view on where the client's business is going". A Director, Production (October 9) and an Associate Resource Director, Creative (October 5) are also open.Source
    • HiringGrowth Operations Manager (LA, NY or remote, posted September 8, 2026, fixed term into 2027) supports "the Growth Group (Marketing, Business Development & Account Services)": "Daily management, maintenance and data input for NVE's CRM, New Business Tracker and Case Study Library", RFP intake and project management, "tailored capabilities decks, RFIs and sales materials", maintaining "NVE's tentpole calendar/report" and the "annual growth business plan". Tools named: NetSuite, HubSpot, Airtable, Box.Source
  • 19

    NVE has activated in 14 countries and tripled its global clients, and now has a London hub. Multinationals want one partner across markets.

    High impactHigh effort First result in 4 quarters Chief Business Officer

    First action

    List existing clients with activations in three or more countries.

    How to measure it

    Multi-market contracts

    Now
    –
    Target
    3
    By
    4 quarters

    Steps

    1. 1

      List clients

      Multi-market potential.

      Account Director 2 weeks

    2. 2

      Partner network

      Vetted local partners.

      Director, Production 1 quarter

    3. 3

      Measurement

      One results format.

      Growth Operations Manager 1 month

    4. 4

      Offer

      Contract and team model.

      Chief Business Officer 1 month

    5. 5

      Pitch

      Existing global clients.

      Chief Business Officer 1 quarter

    6. 6

      Review

      Margins and quality.

      Chief Business Officer quarterly

    First result
    4 quarters
    Cost
    Partner management
    Owner
    Chief Business Officer

    Smallest test

    Propose a two-market plan to one client.

    Why it works

    Package a global accounts service: a lead in LA or London, vetted local production partners, shared measurement and one contract. Target the global marketing teams of existing clients first.

    It turns scattered international projects into larger, recurring global contracts.

    Risks and how to handle them

    • Quality varies by market

      Use the same production lead on every project.

    Evidence

    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • Competitor researchRivals' own homepages: Jack Morton ("Global Experiential Marketing Agency") links a dedicated London page; Momentum Worldwide ("reinventing the modern-day experiential agency") also lists London. Both are network-owned; NVE positions itself as independent ("Independence Isn't a Stance. It's a Strategy.").Source
    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    NVE's London office is in the Tea Building in Shoreditch. An experiential agency's strongest pitch is an experience.

    Medium impactLow effort First result in 1 quarter Group Account Director

    First action

    Plan the first evening.

    How to measure it

    Prospect attendees

    Now
    –
    Target
    60 a quarter
    By
    1 quarter

    Steps

    1. 1

      Theme

      First evening.

      Senior Creative (London) 1 week

    2. 2

      Installation

      With COGNITION.

      Senior Experiential Designer 1 month

    3. 3

      Invite

      20 marketers.

      Director, Business Development (London) 2 weeks

    4. 4

      Host

      Monthly.

      Group Account Director, London monthly

    5. 5

      Follow up

      Meetings.

      Director, Business Development (London) ongoing

    6. 6

      Review

      Meetings booked.

      VP of Business Development quarterly

    First result
    1 quarter
    Cost
    Event costs
    Owner
    Group Account Director, London

    Smallest test

    Host one evening.

    Why it works

    Host a monthly evening for 20 London brand marketers: a small interactive installation with COGNITION, a short talk, drinks. Rotate themes (creative tech, sports, spirits) and invite prospects from the Director's list.

    Prospects remember what they felt, and the format shows NVE's craft at low cost.

    Risks and how to handle them

    • Low turnout

      Keep it small and personal.

    Evidence

    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source
    • Your websitePartners page: TheFutureParty (community-based media), COGNITION (interactive studio of creative technologists) and Treehouse Fabrication & Scenic, which delivers "custom-fabricated environments for both brands and agencies". Treehouse is hiring an Estimating & Procurement Manager and a Production Manager in Los Angeles (August 12, 2026).Source
    • HiringA London team being built: an Account Director (posted August 24, 2026) who will "play a leadership role in RFPs, proposals and pitches across London and EMEA" and reports to the Group Account Director, London; an Experiential Coordinator (October 15), a Senior Creative and a Senior Experiential Designer (both October 9), all in London.Source
  • 21

    NVE has 161 case studies, many with video, across ten industries. Brand marketers scroll LinkedIn more than agency websites.

    Medium impactLow effort First result in 1 quarter Marketing team

    First action

    Edit the spirits reel first.

    How to measure it

    Reel views

    Now
    –
    Target
    5,000 each
    By
    2 quarters

    Steps

    1. 1

      Pick industries

      Six.

      Marketing team 1 day

    2. 2

      Edit

      From existing footage.

      Senior Creative (London) 2 weeks

    3. 3

      Post

      Weekly.

      Marketing team weekly

    4. 4

      Use in outreach

      Per prospect industry.

      Director, Business Development (London) ongoing

    5. 5

      Measure

      Views and replies.

      Marketing team monthly

    6. 6

      Refresh

      With new work.

      Marketing team quarterly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Marketing team

    Smallest test

    Post the first reel.

    Why it works

    Make a 45-second reel per industry (spirits, entertainment, gaming, sports, tech, beauty), post one a week, and send the relevant reel in outreach.

    Short proof in the feed keeps NVE visible and makes outreach visual.

    Risks and how to handle them

    • Client approvals

      Use only approved footage.

    Evidence

    • Your websiteWork: 161 case studies (work sitemap), filtered by 10 industries and 7 services but not by region. Non-US work includes Diageo World Class 2023 São Paulo and 2024 Shanghai (results: "1,171 invite-only attendees", "265M+ earned media impressions", "68% increase in social media engagement"); none of the 161 titles names a UK or European city or event. Repeat clients include Don Julio (6 projects), Amazon (7), Hennessy (5), Liquid I.V. (5), Pinterest (4), Cash App (4) and adidas (4).Source
    • Your websiteHomepage: title "NVE: Global Brand Experience Agency", "Since 2005", featured work all at US events (Coachella, Super Bowl LIX, San Diego Comic-Con, CES, New York). The homepage has no visible H1: the template's heading block is commented out. News on the page: The Drum's 2026 Indie Agency 100, Event Marketer Ex Awards wins, a Nike brand marketing veteran hired to lead sports marketing, and an open letter to Cannes Lions on Brand Experience & Activation. Main menu: About, Work, Services, Partners, Blog, Careers, Contact, Subscribe.Source
  • 22

    Five London roles are open (business development, account, creative, design, coordinator). The careers page shows the US culture; London candidates want to know about the London team.

    Medium impactLow effort First result in 1 quarter Chief People Officer

    First action

    Write the London section.

    How to measure it

    Qualified London applicants per role

    Now
    –
    Target
    20
    By
    1 quarter

    Steps

    1. 1

      Write section

      Office and team.

      Chief People Officer 1 week

    2. 2

      Photos

      London office.

      Senior Creative (London) 1 week

    3. 3

      Publish

      Careers page.

      Website developer 1 day

    4. 4

      Share

      UK creative communities.

      Chief People Officer 2 weeks

    5. 5

      Track

      Applicants per source.

      Chief People Officer monthly

    6. 6

      Update

      As roles change.

      Chief People Officer monthly

    First result
    1 quarter
    Cost
    $0
    Owner
    Chief People Officer

    Smallest test

    Publish the section this month.

    Why it works

    Add a London section to the careers page: the office, the team, the work they will do, and the open roles; share it in UK creative communities.

    Faster hiring means the London growth plan starts sooner.

    Risks and how to handle them

    • Roles close

      Keep a general London application open.

    Evidence

    • HiringA London team being built: an Account Director (posted August 24, 2026) who will "play a leadership role in RFPs, proposals and pitches across London and EMEA" and reports to the Group Account Director, London; an Experiential Coordinator (October 15), a Senior Creative and a Senior Experiential Designer (both October 9), all in London.Source
    • HiringDirector, Business Development (London, posted October 22, 2026): "to accelerate the agency's growth and expansion across Europe, with a broader remit across EMEA"; "experience and relationships within consumer, entertainment, lifestyle and culturally relevant brands will be particularly valuable"; the role will "Prospect and capture new qualified leads through strategic marketing, opportunity research, in-person meetings, client cold calling, and emailing", "identify strategic partnerships, industry networks and relevant events" with the marketing team, and run the RFP process. Reports to the VP of Business Development.Source
    • Your websiteLondon office announcement (June 11, 2025): NVE opened "its first international office in London's vibrant Shoreditch district", in the Tea Building. Since 2023 the agency "has doubled its revenue from international work, tripled its number of global clients, and activated in 14 countries"; it was named Diageo's Supplier of the Year for EMEA for World Class, added Riot Games, Coinbase, Microsoft and Xbox, and produced in Nairobi, Bengaluru, Bangkok, Singapore and Manila. "To date, NVE's growth in the global market has been entirely organic, driven by word of mouth or existing relationships and referrals."Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

2 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists2The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #1 (opens programmable.info in a new tab)
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and 1 more

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Find the companies (opens programmable.info in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
Website review of experiencenve.com More example playbooks and reviews

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 26, 2026, and cites them throughout. NVE Experience Agency did not commission, review or endorse it, and Programmable is not affiliated with NVE Experience Agency. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how NVE Experience Agency runs its business.

Something wrong, or do you represent NVE Experience Agency? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    London page and footer, contact routing, robots.txt, homepage headline, Sports in the menu, Global filter.

  2. Days 31 to 6011 ideas

    EMEA case studies, referral programme, results blocks, account growth maps, tentpole guide, London newsletter, win-loss, awards, Treehouse, Cannes; London careers.

  3. Days 61 to 905 ideas

    Commit to the European sports offer, the strategy sprint and global accounts; start the Shoreditch evenings and industry reels.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value culture-led ideas. The most cited problem: standing out at crowded tentpoles.

  • End-to-end production in house
  • Proving experiential results
  • In their words: “activation”

Market

Competitive landscape

2 competitors compared: Jack Morton and Momentum Worldwide.

  • Gap to exploit: Independent, culture-led experiential in Europe
  • Jack Morton: Network-owned
  • Momentum Worldwide: Network processes

Hiring signals

NVE's hiring is a London build-out: a Director of Business Development for Europe and EMEA, a London Account Director for RFPs and pitches, and a Senior Creative, Senior Experiential Designer and coordinator in London…

  • Director, Business Development (London): Growth across Europe and EMEA. Ideas 1, 7, 14, 16, 17.
  • Account Director (London): RFPs, proposals and pitches across London and EMEA. Ideas 1, 10.
  • Senior Creative (London): A London creative team. Ideas 12, 20.

From the team that wrote this playbook

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  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
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