Experiment Zone growth playbook

Replace the table with the real ways to start: a free 15-minute Clarity Session, the conversion review, the Deep Dive and an ongoing Strategy and Testing program, each with what is included, timeline and a "from" price or range, and one button to book. Then run the same check on every page built from the template.

Real engagement options with a price signal pre-qualify leads and shorten the first call, and removing template text protects the credibility the work depends on.

[ ] About page pricing table removed
[ ] "Get started" buttons removed
[ ] Real engagement options added
[ ] Footer links point to real pages
[ ] Privacy link points to a policy
[ ] Service page titles unique
[ ] Copyright year current

• Prices put off larger clients

  Show "from" prices and a custom option.

• Template text elsewhere

  Check footer, blog and podcast templates in the same sweep.

• Your websiteAbout page (checked October 20, 2026): between "Who we help" and "When to work with us" sits a software-style pricing table: "Basic plan... $96 per year... Up to 10 individual users... 20GB individual data... Basic chat support" and "Business plan... $192 per year... 200+ integrations... 40GB individual data... Priority chat support", each with a "Get started" button that links to "#". The page also lists nine industries served and the team roles: conversion strategists, project managers, developers, analysts, designers and user researchers.Source
• Your websiteFree offers across the site: the homepage "Get your free website audit today. Sign up for a free 30-min audit" ("Book Now" goes to the contact form); the contact page "we'll schedule a free 15-minute consult within 1 business day"; a "Conversion Clarity Session", "a free 15-minute clarity session for qualified teams", "not a full audit"; and a Website Conversion Scorecard.Source
• Your websiteAll 15 service pages (conversion review, Deep Dive, UX Research, Navigation Optimization, Whitelabeled CRO and others) share one page title, "| CRO & UX Services – Experiment Zone", and one meta description with the service name missing: "Learn how Experiment Zone's service helps businesses improve conversions...".Source

Remove template links that have no page, link LinkedIn and the real services, publish a privacy policy (and terms if needed) and point every form's privacy link at it. Remove or wire up "Log in" and "Schedule Appointment".

Working footer links and a real privacy policy are basic trust signals for buyers handing over site access and data.

• Policy wording

  Have the policy reviewed for the tools you use.

• #1 Your About page sells a $96 "Basic plan" with 20GB of data

• Your websiteFooter on every page: 24 links point to "#" (nowhere), including UX Research, CRO, About us, News, Press, Newsletter, Events, Help centre, Tutorials, Support, six "Use cases" (Startups, Enterprise, Government, SaaS, Marketplaces, Ecommerce), Twitter, LinkedIn, Facebook, Terms, Privacy, Cookies, Licenses and Settings. "Log in" and the homepage "Schedule Appointment" button also link to "#", as does the "privacy policy" link beside the contact, newsletter, scorecard and podcast-guest forms; the sitemap has no privacy page.Source
• Your websiteAbout page (checked October 20, 2026): between "Who we help" and "When to work with us" sits a software-style pricing table: "Basic plan... $96 per year... Up to 10 individual users... 20GB individual data... Basic chat support" and "Business plan... $192 per year... 200+ integrations... 40GB individual data... Priority chat support", each with a "Get started" button that links to "#". The page also lists nine industries served and the team roles: conversion strategists, project managers, developers, analysts, designers and user researchers.Source

Fill the Webflow title and description fields for each service with the service name and outcome ("conversion review for Ecommerce | Experiment Zone"), and check the H1s match.

Unique titles are one of the simplest ranking and click-through fixes, and each service gets a chance to rank for its own search.

• Overlapping services

  Merge pages that sell the same thing.

• Your websiteAll 15 service pages (conversion review, Deep Dive, UX Research, Navigation Optimization, Whitelabeled CRO and others) share one page title, "| CRO & UX Services – Experiment Zone", and one meta description with the service name missing: "Learn how Experiment Zone's service helps businesses improve conversions...".Source
• Site scanStack: Webflow, Google Analytics and Tag Manager, Microsoft Clarity, Bing Ads, reCAPTCHA and ConvertKit for the newsletter ("We'll share occasional updates about UX/CRO"); the sitemap has 127 URLs, 54 blog posts without dates.Source

Remove unused scripts from Tag Manager, load fonts and jQuery without blocking, defer the newsletter and chat widgets, and make the hero text render from HTML. Publish the before-and-after as a short case study.

Speed is part of the product being sold, and a public fix makes a strong piece of proof.

• Broken tracking

  Test in Tag Manager preview.

• Google PageSpeedHomepage, October 20, 2026: mobile score 57 (desktop 61); on a phone the main content (the "Would you like to get more visitors to become customers?" text) appears after 12.5 seconds, against a 2.5-second target; 2.7s of render-blocking requests, 568 KB of unused JavaScript (about 4s), Google Tag Manager blocking for 0.5s; 12 third-party services make up almost all of the 2.0 MB. Not enough Chrome visitors for real-user data.Source
• Site scanStack: Webflow, Google Analytics and Tag Manager, Microsoft Clarity, Bing Ads, reCAPTCHA and ConvertKit for the newsletter ("We'll share occasional updates about UX/CRO"); the sitemap has 127 URLs, 54 blog posts without dates.Source

Pick one free starting point (likely the Clarity Session), use the same name, length and promise on every page, and keep the scorecard as the self-serve option.

One clear offer converts better than several that contradict each other.

• Fewer leads from a shorter offer

  Test the wording.

• Your websiteFree offers across the site: the homepage "Get your free website audit today. Sign up for a free 30-min audit" ("Book Now" goes to the contact form); the contact page "we'll schedule a free 15-minute consult within 1 business day"; a "Conversion Clarity Session", "a free 15-minute clarity session for qualified teams", "not a full audit"; and a Website Conversion Scorecard.Source
• Your websiteWebsite Conversion Scorecard: "Enter your homepage URL, and we'll instantly evaluate it", with an email field and a "Your Results" area.Source

Add a branded share image to every page template, set the page language to English, and update the copyright year automatically.

Small details shape first impressions on social, where agency referrals are often shared.

• None

  Low risk.

• Site scanHomepage basics: no social share image and no page language set; the footer still says "© 2025 Experiment Zone".Source
• Your websitePodcast: 14 numbered episodes with founders (e.g. BattlBox, GolfTrak, Eco Stylist) plus an intro page published July 3, 2025 that says "Each week, we're diving into the world of conversion rate optimization... website tear-downs, store critiques, and live conversion strategy sessions"; the newest date on the podcast page is September 11, 2025. The menu's "Podcast" link opens /news, whose dated items run from 2020 to 2022 plus a usability book release, "Usability for the World".Source

Add a results strip to the homepage (three figures from case studies), show one matching case study on each service page, and add the client's industry so prospects find their own.

Specific results are what buyers compare agencies on, and you already have them.

• Clients decline

  Use anonymized figures.

• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source
• Competitor researchRivals' own homepages: Speero, a "growth engineering agency" building "experimentation programs designed to compound revenue" with "AI-driven testing"; The Good, "digital experience optimization" "delivering 16:1 ROI through CRO, UX research, and A/B testing for SaaS and ecommerce"; Conversion, "The World's Leading Dedicated CRO Agency", naming Microsoft, Meta and Domino's.See the research Source
• Your websiteAll 15 service pages (conversion review, Deep Dive, UX Research, Navigation Optimization, Whitelabeled CRO and others) share one page title, "| CRO & UX Services – Experiment Zone", and one meta description with the service name missing: "Learn how Experiment Zone's service helps businesses improve conversions...".Source

Return a scored report (speed, clarity, trust, calls to action) with three fixes, email a fuller PDF, and follow up through ConvertKit with a matching case study and a Clarity Session invite. Promote the scorecard on podcast episodes and LinkedIn.

A useful free result builds trust and gives the strategist a warm opening.

• Generic results

  Have a strategist add one personal note.

• Your websiteWebsite Conversion Scorecard: "Enter your homepage URL, and we'll instantly evaluate it", with an email field and a "Your Results" area.Source
• Site scanStack: Webflow, Google Analytics and Tag Manager, Microsoft Clarity, Bing Ads, reCAPTCHA and ConvertKit for the newsletter ("We'll share occasional updates about UX/CRO"); the sitemap has 127 URLs, 54 blog posts without dates.Source
• Your websiteFree offers across the site: the homepage "Get your free website audit today. Sign up for a free 30-min audit" ("Book Now" goes to the contact form); the contact page "we'll schedule a free 15-minute consult within 1 business day"; a "Conversion Clarity Session", "a free 15-minute clarity session for qualified teams", "not a full audit"; and a Website Conversion Scorecard.Source

Relaunch as one monthly teardown of a guest's store (from the guest application form), recorded on video, cut into LinkedIn clips, and followed by an offer to the guest and viewers. Fix the menu link.

Teardowns show the work in action and each guest is a potential client.

• Guest dislikes critique

  Agree the format first.

• Your websitePodcast: 14 numbered episodes with founders (e.g. BattlBox, GolfTrak, Eco Stylist) plus an intro page published July 3, 2025 that says "Each week, we're diving into the world of conversion rate optimization... website tear-downs, store critiques, and live conversion strategy sessions"; the newest date on the podcast page is September 11, 2025. The menu's "Podcast" link opens /news, whose dated items run from 2020 to 2022 plus a usability book release, "Usability for the World".Source
• Site scanHomepage basics: no social share image and no page language set; the footer still says "© 2025 Experiment Zone".Source

Build a page and webinar on restarting a testing program after Optimize: tool choice, research-first roadmap, first 90 days, with the founder's story up front and an offer to set up the first tests.

First-hand authority on a tool change many teams lived through is a rare, credible angle.

• Topic feels dated

  Frame it as building a program, not replacing a tool.

• Your websiteFounder page: a master's in Human Factors from Bentley University; "spearheaded user research at Google Optimize, then built and scaled the UX and optimization practice at Clearhead, working with clients like CVS, Lululemon, and Steve Madden". The blog has posts on Google Optimize shutting down, Google Optimize alternatives and A/B testing tools.Source
• Site scanStack: Webflow, Google Analytics and Tag Manager, Microsoft Clarity, Bing Ads, reCAPTCHA and ConvertKit for the newsletter ("We'll share occasional updates about UX/CRO"); the sitemap has 127 URLs, 54 blog posts without dates.Source
• Competitor researchRivals' own homepages: Speero, a "growth engineering agency" building "experimentation programs designed to compound revenue" with "AI-driven testing"; The Good, "digital experience optimization" "delivering 16:1 ROI through CRO, UX research, and A/B testing for SaaS and ecommerce"; Conversion, "The World's Leading Dedicated CRO Agency", naming Microsoft, Meta and Domino's.See the research Source

Test five public ecommerce AI assistants with real shoppers, score task success and trust, publish the findings with video clips, and offer a benchmark study to brands.

Original research on a new problem attracts press and buyers looking for help with the same tools.

• Naming brands

  Report patterns; anonymize where needed.

• Your websiteAI work: a "Human-AI Interaction Usability Research" service ("Observe and measure how people interact with your AI tool") and blog posts on AI hurting conversions, AI usability and trust, an AI UX health check, designing AI for conversions and "Is AI the new social media for ecommerce".Source
• Competitor researchRivals' own homepages: Speero, a "growth engineering agency" building "experimentation programs designed to compound revenue" with "AI-driven testing"; The Good, "digital experience optimization" "delivering 16:1 ROI through CRO, UX research, and A/B testing for SaaS and ecommerce"; Conversion, "The World's Leading Dedicated CRO Agency", naming Microsoft, Meta and Domino's.See the research Source

List 30 SEO and paid media agencies with ecommerce clients, offer a pilot test for one of their clients at a partner rate, and give them a co-branded case study.

One partnership can bring a steady stream of projects without a direct sales cycle per client.

• Partners take the credit

  Agree terms and referral rights.

• #13 Authenticate the domain's email before the next outreach push

• Your websiteWhitelabeled CRO Services: for agencies that drive traffic "through SEO, social media, and paid ads"; "We handle all testing from end-to-end and provide branded deliverables for you to share with your clients."Source
• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source

Add an SPF record for Google Workspace and ConvertKit, turn on DKIM signing, publish DMARC in monitoring mode and move it to enforcement after reading the reports.

Reliable delivery protects every proposal and follow-up the sales process depends on.

• Blocking a real sender

  Read reports before enforcing.

• DNS checkexperimentzone.com uses Google Workspace mail but publishes no SPF record and no DMARC record (checked October 20, 2026).Source
• Site scanStack: Webflow, Google Analytics and Tag Manager, Microsoft Clarity, Bing Ads, reCAPTCHA and ConvertKit for the newsletter ("We'll share occasional updates about UX/CRO"); the sitemap has 127 URLs, 54 blog posts without dates.Source

Build three industry pages first (ecommerce, SaaS, B2B marketplaces), each with the common conversion problems, matching case studies and the right service, and link them from the footer.

Buyers look for agencies that know their industry, and these pages rank for "CRO agency for SaaS"-type searches.

• Thin pages

  Only build where you have cases.

• #2 Point the 24 footer links, "Log in" and the privacy link at real pages

• Your websiteFooter on every page: 24 links point to "#" (nowhere), including UX Research, CRO, About us, News, Press, Newsletter, Events, Help centre, Tutorials, Support, six "Use cases" (Startups, Enterprise, Government, SaaS, Marketplaces, Ecommerce), Twitter, LinkedIn, Facebook, Terms, Privacy, Cookies, Licenses and Settings. "Log in" and the homepage "Schedule Appointment" button also link to "#", as does the "privacy policy" link beside the contact, newsletter, scorecard and podcast-guest forms; the sitemap has no privacy page.Source
• Your websiteAbout page (checked October 20, 2026): between "Who we help" and "When to work with us" sits a software-style pricing table: "Basic plan... $96 per year... Up to 10 individual users... 20GB individual data... Basic chat support" and "Business plan... $192 per year... 200+ integrations... 40GB individual data... Priority chat support", each with a "Get started" button that links to "#". The page also lists nine industries served and the team roles: conversion strategists, project managers, developers, analysts, designers and user researchers.Source
• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source

Ask the last ten clients for a review on Clutch or G2, show a live review badge on the homepage and contact page, and quote recent reviews with results.

Recent, independent reviews reassure buyers in a way self-published testimonials cannot.

• Slow responses

  Ask at project close.

• Your websiteBlog posts include "Experiment Zone wins Clutch 2022 Leaders Awards", "Usability for policymakers", "Usability for the world: building better cities and communities", a nonprofit donations research case study, "Winning from losing" and a four-part series on low-cost research tools.Source
• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source

Send one short email a month: one test or research finding, what changed, the result and how to apply it. Add dates to blog posts and link each issue to a post.

Regular, specific insights build trust with prospects over the months a CRO purchase usually takes.

• Running out of results

  Use public tests and research findings too.

• Site scanStack: Webflow, Google Analytics and Tag Manager, Microsoft Clarity, Bing Ads, reCAPTCHA and ConvertKit for the newsletter ("We'll share occasional updates about UX/CRO"); the sitemap has 127 URLs, 54 blog posts without dates.Source
• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source
• Your websiteBlog posts include "Experiment Zone wins Clutch 2022 Leaders Awards", "Usability for policymakers", "Usability for the world: building better cities and communities", a nonprofit donations research case study, "Winning from losing" and a four-part series on low-cost research tools.Source

Turn the book into a workshop and a fixed-scope usability evaluation for public services and nonprofits, speak at civic tech events, and publish one public-service teardown a quarter.

A distinct niche with mission-driven buyers and less competition from ecommerce-focused agencies.

• Slow procurement

  Start with nonprofits.

• Your websiteBlog posts include "Experiment Zone wins Clutch 2022 Leaders Awards", "Usability for policymakers", "Usability for the world: building better cities and communities", a nonprofit donations research case study, "Winning from losing" and a four-part series on low-cost research tools.Source
• Your websitePodcast: 14 numbered episodes with founders (e.g. BattlBox, GolfTrak, Eco Stylist) plus an intro page published July 3, 2025 that says "Each week, we're diving into the world of conversion rate optimization... website tear-downs, store critiques, and live conversion strategy sessions"; the newest date on the podcast page is September 11, 2025. The menu's "Podcast" link opens /news, whose dated items run from 2020 to 2022 plus a usability book release, "Usability for the World".Source
• Your websiteFooter on every page: 24 links point to "#" (nowhere), including UX Research, CRO, About us, News, Press, Newsletter, Events, Help centre, Tutorials, Support, six "Use cases" (Startups, Enterprise, Government, SaaS, Marketplaces, Ecommerce), Twitter, LinkedIn, Facebook, Terms, Privacy, Cookies, Licenses and Settings. "Log in" and the homepage "Schedule Appointment" button also link to "#", as does the "privacy policy" link beside the contact, newsletter, scorecard and podcast-guest forms; the sitemap has no privacy page.Source

Launch a plan with a fixed monthly price: research each quarter, two tests a month, a report and a strategy call. Use the Clarity Session as the entry and the audit as onboarding.

Recurring revenue smooths the pipeline, and a clear price makes it easier for smaller brands to say yes.

• Scope creep

  Fixed test count and clear limits.

• #1 Your About page sells a $96 "Basic plan" with 20GB of data

• Your websiteAbout page (checked October 20, 2026): between "Who we help" and "When to work with us" sits a software-style pricing table: "Basic plan... $96 per year... Up to 10 individual users... 20GB individual data... Basic chat support" and "Business plan... $192 per year... 200+ integrations... 40GB individual data... Priority chat support", each with a "Get started" button that links to "#". The page also lists nine industries served and the team roles: conversion strategists, project managers, developers, analysts, designers and user researchers.Source
• Your websiteFree offers across the site: the homepage "Get your free website audit today. Sign up for a free 30-min audit" ("Book Now" goes to the contact form); the contact page "we'll schedule a free 15-minute consult within 1 business day"; a "Conversion Clarity Session", "a free 15-minute clarity session for qualified teams", "not a full audit"; and a Website Conversion Scorecard.Source
• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source

Publish a yearly benchmark (common issues by industry, speed, trust signals, calls to action), with a free comparison for any brand that enters its URL.

Original benchmark data earns links and press and gives every prospect a reason to compare their site.

• Small sample

  Add public sites you score yourselves.

• #8 Make the scorecard a real lead magnet with a report and follow-up

• Your websiteWebsite Conversion Scorecard: "Enter your homepage URL, and we'll instantly evaluate it", with an email field and a "Your Results" area.Source
• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source
• Competitor researchRivals' own homepages: Speero, a "growth engineering agency" building "experimentation programs designed to compound revenue" with "AI-driven testing"; The Good, "digital experience optimization" "delivering 16:1 ROI through CRO, UX research, and A/B testing for SaaS and ecommerce"; Conversion, "The World's Leading Dedicated CRO Agency", naming Microsoft, Meta and Domino's.See the research Source

Run one test a month on the site (headline, offer wording, case study placement), publish the hypothesis, the result and what you learned, including losses.

Showing the method on your own site is more convincing than describing it.

• Low traffic

  Use longer tests and research methods.

• Your websiteFree offers across the site: the homepage "Get your free website audit today. Sign up for a free 30-min audit" ("Book Now" goes to the contact form); the contact page "we'll schedule a free 15-minute consult within 1 business day"; a "Conversion Clarity Session", "a free 15-minute clarity session for qualified teams", "not a full audit"; and a Website Conversion Scorecard.Source
• Google PageSpeedHomepage, October 20, 2026: mobile score 57 (desktop 61); on a phone the main content (the "Would you like to get more visitors to become customers?" text) appears after 12.5 seconds, against a 2.5-second target; 2.7s of render-blocking requests, 568 KB of unused JavaScript (about 4s), Google Tag Manager blocking for 0.5s; 12 third-party services make up almost all of the 2.0 MB. Not enough Chrome visitors for real-user data.Source
• Your websiteBlog posts include "Experiment Zone wins Clutch 2022 Leaders Awards", "Usability for policymakers", "Usability for the world: building better cities and communities", a nonprofit donations research case study, "Winning from losing" and a four-part series on low-cost research tools.Source

After each session, send a one-page recap: the problem, the opportunity, the next step and how Experiment Zone would help, with a link to a matching case study.

A shareable recap carries the conversation to the other decision makers.

• Time cost

  Keep to one page.

• Your websiteFree offers across the site: the homepage "Get your free website audit today. Sign up for a free 30-min audit" ("Book Now" goes to the contact form); the contact page "we'll schedule a free 15-minute consult within 1 business day"; a "Conversion Clarity Session", "a free 15-minute clarity session for qualified teams", "not a full audit"; and a Website Conversion Scorecard.Source
• Your websiteCase studies: 18 pages under /work, for example Skin Actives (skincare) "+8% total annual online revenue" and "+21% orders on mobile" from navigation changes, plus Sonos, N-able and Transend research, SaaS trial sign-ups and construction marketplaces. The homepage shows three short testimonials and no results figures.Source

Recruit a panel from newsletter subscribers, podcast listeners and past participants, tagged by interests and devices, with a small incentive per study.

Faster recruiting means faster results for clients and a margin advantage over agencies that pay panel fees.

• Panel bias

  Mix with outside recruiting.

• #16 A monthly "one test, one result" newsletter

• Your websiteAI work: a "Human-AI Interaction Usability Research" service ("Observe and measure how people interact with your AI tool") and blog posts on AI hurting conversions, AI usability and trust, an AI UX health check, designing AI for conversions and "Is AI the new social media for ecommerce".Source
• Site scanStack: Webflow, Google Analytics and Tag Manager, Microsoft Clarity, Bing Ads, reCAPTCHA and ConvertKit for the newsletter ("We'll share occasional updates about UX/CRO"); the sitemap has 127 URLs, 54 blog posts without dates.Source
• Your websiteBlog posts include "Experiment Zone wins Clutch 2022 Leaders Awards", "Usability for policymakers", "Usability for the world: building better cities and communities", a nonprofit donations research case study, "Winning from losing" and a four-part series on low-cost research tools.Source