Percona growth playbook

Write eight real questions and answers: Are the operators really free? What does Percona support cover on Kubernetes (operators, CloudNativePG, the databases)? What are the response times? Can you support us on EKS, OpenShift or on-prem? How do we migrate off Crunchy? What does it cost compared with a managed DBaaS (link the calculators)? Add FAQ structured data and a "Talk to a Kubernetes database engineer" button after the FAQ.

Visitors who run the operators already trust the software; clear answers about support, scope and cost are what turn them into conversations, and they replace text that makes the page look unfinished to buyers and AI summaries.

[ ] Placeholder FAQ and "basic text element" removed
[ ] Are the operators free?
[ ] What does support cover on Kubernetes?
[ ] Response times and tiers
[ ] Supported platforms (EKS, OpenShift, on-prem)
[ ] CloudNativePG support
[ ] Migrating off Crunchy
[ ] Cost vs managed DBaaS (calculators)
[ ] FAQPage markup
[ ] Contact button after FAQ

• Answers promise more than support covers

  Link each answer to the support policy.

• Other pages built from the same template

  Search the site for the placeholder text.

• HiringProduct Marketing Manager / GTM Owner, Cloud Native (talent pool for early Q4, posted August 24, 2026): owns positioning, launches and enablement for the PostgreSQL, MySQL and MongoDB Kubernetes Operators; must "Develop positioning and messaging that clearly connects Percona's Kubernetes software with its Support and Services offerings", create web pages, datasheets and case studies, and "Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials". A GTM Coordinator (same pool) gathers testimonials and case study material and runs CFP logistics for Kubernetes events.Source
• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source
• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source
• Competitor researchRivals' own homepages: EDB, "EDB Postgres AI: The New Sovereign AI Platform"; Severalnines, "Hybrid database automation and self-hosted DBaaS platforms"; Aiven, "Your AI-ready Open Source Data Platform"; Mydbops, managed services for MySQL, PostgreSQL, MongoDB and MariaDB with "24/7 DBA with 15-min SLA"; CloudNativePG, the community "PostgreSQL Operator for Kubernetes".See the research Source

Noindex or delete both, redirect them to the homepage and the Valkey calculator, and add a sitemap rule that excludes drafts and templates.

A clean index points every signal at pages that sell.

• Template in use internally

  Keep it as a private draft.

• Your websitepercona.com sitemaps (checked October 22, 2026): 81 pages, including indexable "Home - Animation Test" (/home-animation-test/) and "Calculator (Template)" (/calculator-template/); about 6,140 blog posts and 3,333 blog tag archives (for example /blog/tag/zstd/ and /blog/tag/zstandard/ side by side); 717 resources and 326 event pages; one database comparison page and one migration landing page (off Crunchy PostgreSQL).Source

Type headings normally and get the alternate E from the font (OpenType stylistic set or a CSS class on the letter). Fix the templates first, then the H1s on top pages.

Clean headline text helps accessibility, search snippets and how assistants quote Percona.

• Look changes

  Compare before and after visually.

• Your websiteHeadline text in the HTML is written with stray capital E's, apparently to trigger a display-font glyph: "KubErnEtEs GivEs You FrEEdom. WE MakE It Practical." (Cloud Native), "PErcona PartnErs" (Partners), "REdis-To-Valkey Savings and Performance Calculator" and "Built for How TEams Actually Work". That text is what crawlers, screen readers and AI tools read.Source
• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source

Publish one page: what can be bought on each marketplace, how private offers work, how it counts toward committed spend, and a request form for a private offer. Link it from every support page and the contact page.

Using pre-committed cloud budget removes the procurement step that slows many support deals.

• Marketplace fees cut margin

  Use it where it shortens the deal.

• HiringDirector, Global Partnerships & Channels (Americas, posted October 13, 2026): to "lead our shift from a direct-led go-to-market model to a partner-amplified one"; hyperscaler "Marketplace listings, private offers, co-sell, and customers applying committed cloud spend to Percona"; VARs in Asia, EMEA and LATAM; "Build a partner intake and approval process", "Standardize deal registration" and "a partner marketing toolkit"; "We measure partner productivity, not partner count."Source
• Your websitePartners page: to join the partner program, "please email us"; strategic partners AWS ("AWS Advanced Consulting Partner with Amazon Aurora MySQL Competency", 24x7x365 MongoDB support as "the only partner on AWS Marketplace to do so"), Microsoft ("available on Azure Marketplace"), Google Cloud and Chainguard; one listed channel partner, in Thailand.Source
• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source

Add a short application (region, type, databases, customers) and a deal registration form feeding Salesforce, with a published response time and clear tiers.

A visible, fast path attracts serious VARs and SIs and gives sales clear rules of engagement.

• Many low-value applications

  Ask for customer references upfront.

• HiringDirector, Global Partnerships & Channels (Americas, posted October 13, 2026): to "lead our shift from a direct-led go-to-market model to a partner-amplified one"; hyperscaler "Marketplace listings, private offers, co-sell, and customers applying committed cloud spend to Percona"; VARs in Asia, EMEA and LATAM; "Build a partner intake and approval process", "Standardize deal registration" and "a partner marketing toolkit"; "We measure partner productivity, not partner count."Source
• Your websitePartners page: to join the partner program, "please email us"; strategic partners AWS ("AWS Advanced Consulting Partner with Amazon Aurora MySQL Competency", 24x7x365 MongoDB support as "the only partner on AWS Marketplace to do so"), Microsoft ("available on Azure Marketplace"), Google Cloud and Chainguard; one listed channel partner, in Thailand.Source

Interview three support customers who run the PostgreSQL, MySQL and MongoDB operators in production, and publish their setup, problems solved and support results. Use quotes on the Cloud Native page.

Platform teams want proof from teams like theirs before trusting databases to Kubernetes.

• Customers decline naming

  Publish anonymised by industry.

• Your websiteCustomer stories sitemap: 75 stories, of which one (Civo) is about Kubernetes; others cover migrations and support, such as a 6.6 TB move off MongoDB Atlas, a bank moving document workloads to Percona "avoiding license costs and lock-in", a MySQL migration that avoided downtime and extra cloud costs, and a 33% cut in AWS database costs with ExpertOps.Source
• HiringProduct Marketing Manager / GTM Owner, Cloud Native (talent pool for early Q4, posted August 24, 2026): owns positioning, launches and enablement for the PostgreSQL, MySQL and MongoDB Kubernetes Operators; must "Develop positioning and messaging that clearly connects Percona's Kubernetes software with its Support and Services offerings", create web pages, datasheets and case studies, and "Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials". A GTM Coordinator (same pool) gathers testimonials and case study material and runs CFP logistics for Kubernetes events.Source
• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source

Add a short "Running this in production? Get support" line with tracked links to operator docs, GitHub READMEs, Helm chart notes and Docker Hub descriptions, pointing to the Kubernetes support page. Measure visits and contacts by source.

Meeting users where they work is the cheapest way to turn free usage into revenue, without changing the open source product.

• Community pushback

  Keep it one line and never in the software itself.

• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source
• Docker HubDocker Hub organization "percona": 50 images with about 2.95 billion pulls in total; the top image is percona/percona-xtradb-cluster-operator.Source
• HiringProduct Marketing Manager / GTM Owner, Cloud Native (talent pool for early Q4, posted August 24, 2026): owns positioning, launches and enablement for the PostgreSQL, MySQL and MongoDB Kubernetes Operators; must "Develop positioning and messaging that clearly connects Percona's Kubernetes software with its Support and Services offerings", create web pages, datasheets and case studies, and "Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials". A GTM Coordinator (same pool) gathers testimonials and case study material and runs CFP logistics for Kubernetes events.Source

Build pages for the top escape routes: MongoDB Atlas or Enterprise to Percona Server for MongoDB, Redis to Valkey, older MySQL versions, and managed DBaaS to Kubernetes. Each with a plan, risks, a story and a migration assessment offer.

Migration searchers have a deadline and budget, and each page matches an existing service.

• Trademark use

  Follow trademark rules as the site already does.

• HiringSolutions Marketing Manager (remote, posted October 15, 2026): product marketing for MongoDB, MySQL and MariaDB; "Competitive positioning"; messaging that connects to "the support, consulting, and managed services that customers actually buy"; enablement such as "competitive comparison docs, pitch decks, one-pagers, FAQ docs"; buyer use cases "migrations, high availability, performance, cost, compliance, and AI or vector workloads".Source
• Your websiteCustomer stories sitemap: 75 stories, of which one (Civo) is about Kubernetes; others cover migrations and support, such as a 6.6 TB move off MongoDB Atlas, a bank moving document workloads to Percona "avoiding license costs and lock-in", a MySQL migration that avoided downtime and extra cloud costs, and a 33% cut in AWS database costs with ExpertOps.Source
• Your websitepercona.com sitemaps (checked October 22, 2026): 81 pages, including indexable "Home - Animation Test" (/home-animation-test/) and "Calculator (Template)" (/calculator-template/); about 6,140 blog posts and 3,333 blog tag archives (for example /blog/tag/zstd/ and /blog/tag/zstandard/ side by side); 717 resources and 326 event pages; one database comparison page and one migration landing page (off Crunchy PostgreSQL).Source
• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source

Write fair pages comparing support scope, databases covered, open source licensing, lock-in and response times, with dated sources. Use the same tables in sales enablement.

Buyers compare providers before contacting one, and assistants cite clear comparisons.

• Out-of-date claims

  Date every page.

• HiringSolutions Marketing Manager (remote, posted October 15, 2026): product marketing for MongoDB, MySQL and MariaDB; "Competitive positioning"; messaging that connects to "the support, consulting, and managed services that customers actually buy"; enablement such as "competitive comparison docs, pitch decks, one-pagers, FAQ docs"; buyer use cases "migrations, high availability, performance, cost, compliance, and AI or vector workloads".Source
• Competitor researchRivals' own homepages: EDB, "EDB Postgres AI: The New Sovereign AI Platform"; Severalnines, "Hybrid database automation and self-hosted DBaaS platforms"; Aiven, "Your AI-ready Open Source Data Platform"; Mydbops, managed services for MySQL, PostgreSQL, MongoDB and MariaDB with "24/7 DBA with 15-min SLA"; CloudNativePG, the community "PostgreSQL Operator for Kubernetes".See the research Source
• Your websitepercona.com sitemaps (checked October 22, 2026): 81 pages, including indexable "Home - Animation Test" (/home-animation-test/) and "Calculator (Template)" (/calculator-template/); about 6,140 blog posts and 3,333 blog tag archives (for example /blog/tag/zstd/ and /blog/tag/zstandard/ side by side); 717 resources and 326 event pages; one database comparison page and one migration landing page (off Crunchy PostgreSQL).Source

Run four co-hosted webinars in a quarter (for example with a platform partner, a secure images partner and a service provider), each with a hypothesis, budget and pipeline target, and keep the best format.

Partners bring their audience, and the format fits technical buyers.

• Low attendance

  Measure replays and follow-up meetings too.

• HiringGrowth Marketing Manager, Cloud Native (talent pool, posted August 24, 2026): "You won't inherit a proven playbook. You'll build one"; runs structured channel tests across "partnered webinars, paid search, community and influencer outreach", owns partnered webinars end to end and paid search budget, and sets up tracking "so every test has a clear read on cost, engagement, and pipeline contribution".Source
• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source
• Your websitePartners page: to join the partner program, "please email us"; strategic partners AWS ("AWS Advanced Consulting Partner with Amazon Aurora MySQL Competency", 24x7x365 MongoDB support as "the only partner on AWS Marketplace to do so"), Microsoft ("available on Azure Marketplace"), Google Cloud and Chainguard; one listed channel partner, in Thailand.Source

Run small campaigns on support and migration terms per database, send them to the matching support page with the calculator embedded, and track pipeline per term.

High-intent terms plus a useful tool beat generic awareness ads for technical buyers.

• Clicks from job seekers or students

  Use negative keywords.

• HiringGrowth Marketing Manager, Cloud Native (talent pool, posted August 24, 2026): "You won't inherit a proven playbook. You'll build one"; runs structured channel tests across "partnered webinars, paid search, community and influencer outreach", owns partnered webinars end to end and paid search budget, and sets up tracking "so every test has a clear read on cost, engagement, and pipeline contribution".Source
• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source
• Competitor researchRivals' own homepages: EDB, "EDB Postgres AI: The New Sovereign AI Platform"; Severalnines, "Hybrid database automation and self-hosted DBaaS platforms"; Aiven, "Your AI-ready Open Source Data Platform"; Mydbops, managed services for MySQL, PostgreSQL, MongoDB and MariaDB with "24/7 DBA with 15-min SLA"; CloudNativePG, the community "PostgreSQL Operator for Kubernetes".See the research Source

Offer to email the result as a PDF, and invite the visitor to a 20-minute review with an engineer. Route high-savings results to sales.

The calculator becomes a lead source instead of a dead end.

• Visitors want anonymity

  Keep the result visible without an email.

• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source
• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source

Keep tags with real depth (for example ten or more posts), merge duplicates, noindex the rest and remove them from the sitemap. Turn the top 30 tags into proper topic hubs with an introduction.

Fewer, stronger hub pages rank better and help readers move from a post to a service.

• Losing long-tail traffic

  Keep tags that receive search clicks.

• Your websitepercona.com sitemaps (checked October 22, 2026): 81 pages, including indexable "Home - Animation Test" (/home-animation-test/) and "Calculator (Template)" (/calculator-template/); about 6,140 blog posts and 3,333 blog tag archives (for example /blog/tag/zstd/ and /blog/tag/zstandard/ side by side); 717 resources and 326 event pages; one database comparison page and one migration landing page (off Crunchy PostgreSQL).Source
• News coveragePercona appears in about 194 Hacker News items, most recently on October 14, 2026; its top story, "UUIDs are popular, but bad for performance", reached 256 points. The blog publishes several engineering posts a week (for example on MongoDB health checks, Galera write behavior and JavaScript in MySQL, October 15-16, 2026).Source

Add an optional, clearly labelled link in PMM's advisors and alerts ("Want an engineer to look at this?") to the health audit page, and a fixed-price audit for PMM users. Track conversions.

Help offered at the moment of pain converts far better than cold outreach, and keeps the tool useful.

• Community dislikes upsell in tools

  Make it optional and easy to hide.

• HiringOther open roles: Product Manager for Percona Monitoring and Management (posted July 13, 2026), asked to "drive the adoption of PMM across the open source community and enterprise organizations" using telemetry and usage data; Manager, Technical Account Management (posted October 20, 2026) for the largest enterprise customers, supporting "retention, satisfaction, and growth"; a Practice Lead for AWS and a PostgreSQL technical writer.Source
• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source

In each account plan, list every database the customer runs, and offer one contract that covers all of them with consolidated reporting. Start with the top 30 accounts.

Consolidating vendors is attractive to buyers and is the simplest expansion path.

• Customers keep other vendors

  Start with the database that has no support.

• HiringOther open roles: Product Manager for Percona Monitoring and Management (posted July 13, 2026), asked to "drive the adoption of PMM across the open source community and enterprise organizations" using telemetry and usage data; Manager, Technical Account Management (posted October 20, 2026) for the largest enterprise customers, supporting "retention, satisfaction, and growth"; a Practice Lead for AWS and a PostgreSQL technical writer.Source
• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source
• HiringSolutions Marketing Manager (remote, posted October 15, 2026): product marketing for MongoDB, MySQL and MariaDB; "Competitive positioning"; messaging that connects to "the support, consulting, and managed services that customers actually buy"; enablement such as "competitive comparison docs, pitch decks, one-pagers, FAQ docs"; buyer use cases "migrations, high availability, performance, cost, compliance, and AI or vector workloads".Source

Package two plays (MySQL health audit plus support; migration off a proprietary database) with pricing guidance, a co-branded landing page, email sequences and a webinar deck, and launch with three VARs, one per region.

A ready play gets a new partner selling in weeks instead of months.

• Partners sell around Percona

  Clear deal registration rules.

• HiringDirector, Global Partnerships & Channels (Americas, posted October 13, 2026): to "lead our shift from a direct-led go-to-market model to a partner-amplified one"; hyperscaler "Marketplace listings, private offers, co-sell, and customers applying committed cloud spend to Percona"; VARs in Asia, EMEA and LATAM; "Build a partner intake and approval process", "Standardize deal registration" and "a partner marketing toolkit"; "We measure partner productivity, not partner count."Source
• Your websitePartners page: to join the partner program, "please email us"; strategic partners AWS ("AWS Advanced Consulting Partner with Amazon Aurora MySQL Competency", 24x7x365 MongoDB support as "the only partner on AWS Marketplace to do so"), Microsoft ("available on Azure Marketplace"), Google Cloud and Chainguard; one listed channel partner, in Thailand.Source
• Your websiteCustomer stories sitemap: 75 stories, of which one (Civo) is about Kubernetes; others cover migrations and support, such as a 6.6 TB move off MongoDB Atlas, a bank moving document workloads to Percona "avoiding license costs and lock-in", a MySQL migration that avoided downtime and extra cloud costs, and a 33% cut in AWS database costs with ExpertOps.Source

Keep a 12-month CFP calendar, turn the most-read engineering posts into talk proposals, and record each talk for the blog and YouTube.

Talks by working engineers are the most trusted marketing for this audience.

• Engineer time

  Rotate speakers.

• HiringProduct Marketing Manager / GTM Owner, Cloud Native (talent pool for early Q4, posted August 24, 2026): owns positioning, launches and enablement for the PostgreSQL, MySQL and MongoDB Kubernetes Operators; must "Develop positioning and messaging that clearly connects Percona's Kubernetes software with its Support and Services offerings", create web pages, datasheets and case studies, and "Build customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials". A GTM Coordinator (same pool) gathers testimonials and case study material and runs CFP logistics for Kubernetes events.Source
• Your websitepercona.com sitemaps (checked October 22, 2026): 81 pages, including indexable "Home - Animation Test" (/home-animation-test/) and "Calculator (Template)" (/calculator-template/); about 6,140 blog posts and 3,333 blog tag archives (for example /blog/tag/zstd/ and /blog/tag/zstandard/ side by side); 717 resources and 326 event pages; one database comparison page and one migration landing page (off Crunchy PostgreSQL).Source
• News coveragePercona appears in about 194 Hacker News items, most recently on October 14, 2026; its top story, "UUIDs are popular, but bad for performance", reached 256 points. The blog publishes several engineering posts a week (for example on MongoDB health checks, Galera write behavior and JavaScript in MySQL, October 15-16, 2026).Source

Publish key charts as open pages by database and topic (costs, lock-in, Kubernetes adoption, AI workloads), update them quarterly with pulse surveys, and let readers embed charts with attribution.

Open, current data earns links and AI citations all year and feeds every product line.

• Fewer report downloads

  Keep the full report gated, charts open.

• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source
• News coveragePercona appears in about 194 Hacker News items, most recently on October 14, 2026; its top story, "UUIDs are popular, but bad for performance", reached 256 points. The blog publishes several engineering posts a week (for example on MongoDB health checks, Galera write behavior and JavaScript in MySQL, October 15-16, 2026).Source
• HiringSolutions Marketing Manager (remote, posted October 15, 2026): product marketing for MongoDB, MySQL and MariaDB; "Competitive positioning"; messaging that connects to "the support, consulting, and managed services that customers actually buy"; enablement such as "competitive comparison docs, pitch decks, one-pagers, FAQ docs"; buyer use cases "migrations, high availability, performance, cost, compliance, and AI or vector workloads".Source

Create a provider program: support and escalation for the provider, joint branding, and a referral path for their largest customers to Percona services. Recruit five providers in regions where Percona cannot sell directly.

Each provider multiplies reach and puts Percona in front of customers in new markets.

• Providers compete with Percona services

  Agree referral rules for large accounts.

• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source
• Your websiteCustomer stories sitemap: 75 stories, of which one (Civo) is about Kubernetes; others cover migrations and support, such as a 6.6 TB move off MongoDB Atlas, a bank moving document workloads to Percona "avoiding license costs and lock-in", a MySQL migration that avoided downtime and extra cloud costs, and a 33% cut in AWS database costs with ExpertOps.Source
• HiringDirector, Global Partnerships & Channels (Americas, posted October 13, 2026): to "lead our shift from a direct-led go-to-market model to a partner-amplified one"; hyperscaler "Marketplace listings, private offers, co-sell, and customers applying committed cloud spend to Percona"; VARs in Asia, EMEA and LATAM; "Build a partner intake and approval process", "Standardize deal registration" and "a partner marketing toolkit"; "We measure partner productivity, not partner count."Source

Publish a page with anonymous, aggregated adoption (clusters by operator and version, Kubernetes platforms, database versions), updated monthly, with the method explained.

Public adoption numbers are proof and a reason for press and community links.

• Telemetry concerns in the community

  Publish the method and opt-out.

• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source
• Docker HubDocker Hub organization "percona": 50 images with about 2.95 billion pulls in total; the top image is percona/percona-xtradb-cluster-operator.Source
• HiringOther open roles: Product Manager for Percona Monitoring and Management (posted July 13, 2026), asked to "drive the adoption of PMM across the open source community and enterprise organizations" using telemetry and usage data; Manager, Technical Account Management (posted October 20, 2026) for the largest enterprise customers, supporting "retention, satisfaction, and growth"; a Practice Lead for AWS and a PostgreSQL technical writer.Source

Pick one post a week that teaches something surprising, share it in relevant communities, and end each post with a link to the matching service.

Developer communities reward depth, and a single hit brings thousands of technical readers.

• Seen as self-promotion

  Share only posts that teach.

• News coveragePercona appears in about 194 Hacker News items, most recently on October 14, 2026; its top story, "UUIDs are popular, but bad for performance", reached 256 points. The blog publishes several engineering posts a week (for example on MongoDB health checks, Galera write behavior and JavaScript in MySQL, October 15-16, 2026).Source
• Your websitepercona.com sitemaps (checked October 22, 2026): 81 pages, including indexable "Home - Animation Test" (/home-animation-test/) and "Calculator (Template)" (/calculator-template/); about 6,140 blog posts and 3,333 blog tag archives (for example /blog/tag/zstd/ and /blog/tag/zstandard/ side by side); 717 resources and 326 event pages; one database comparison page and one migration landing page (off Crunchy PostgreSQL).Source

Ask 40 buyer questions monthly across assistants, record which providers are named and which pages cited, and fix the gaps with FAQs, comparisons and stories.

It shows where Percona is missing from answers and which content to write.

• Answers vary

  Run each question several times.

• HiringSolutions Marketing Manager (remote, posted October 15, 2026): product marketing for MongoDB, MySQL and MariaDB; "Competitive positioning"; messaging that connects to "the support, consulting, and managed services that customers actually buy"; enablement such as "competitive comparison docs, pitch decks, one-pagers, FAQ docs"; buyer use cases "migrations, high availability, performance, cost, compliance, and AI or vector workloads".Source
• Competitor researchRivals' own homepages: EDB, "EDB Postgres AI: The New Sovereign AI Platform"; Severalnines, "Hybrid database automation and self-hosted DBaaS platforms"; Aiven, "Your AI-ready Open Source Data Platform"; Mydbops, managed services for MySQL, PostgreSQL, MongoDB and MariaDB with "24/7 DBA with 15-min SLA"; CloudNativePG, the community "PostgreSQL Operator for Kubernetes".See the research Source
• Your websiteCloud Native page (checked October 22, 2026): "Production-ready MySQL, MongoDB, PostgreSQL and Valkey/Redis on Kubernetes. No licensing fees, no vendor lock-in."; "100K Weekly Running Clusters", "4 Open Source Kubernetes Operators", "60+ Certified Kubernetes Platforms"; CloudNativePG support and a migration path off Crunchy; three Kubernetes cost calculators; one customer quote (Civo). The page HTML also carries the page builder's placeholder FAQ as H3 questions, about ordering "a free copy of magazine", "a physical store" and shipping "with the Swiss Post Service", plus "This is a basic text element."; there is no FAQ structured data.Source

Send every customer a short quarterly report: tickets solved, incidents avoided, versions approaching end of life, and one recommendation with the matching service.

Visible value lowers churn at renewal and surfaces upsell needs.

• Reports show few tickets

  Highlight prevention and end-of-life risks.

• HiringOther open roles: Product Manager for Percona Monitoring and Management (posted July 13, 2026), asked to "drive the adoption of PMM across the open source community and enterprise organizations" using telemetry and usage data; Manager, Technical Account Management (posted October 20, 2026) for the largest enterprise customers, supporting "retention, satisfaction, and growth"; a Practice Lead for AWS and a PostgreSQL technical writer.Source
• Your websiteHomepage: "Your Database. No License Fees. Zero Lock-In. The Way Is Open."; MongoDB: "Escape proprietary lock-in before the costs start spiraling"; Valkey/Redis: "A founding governance seat, not just a support contract"; Expert Support, ExpertOps, Consulting and Training, plus services such as Database Health Audit and Monitoring Quickstart; a banner for the "2026 State of Open Source Database Management Report". No public price list; database calculators for MySQL, PostgreSQL, MongoDB and Valkey.Source