Expressable growth playbook

Keep one OT page (/occupational-therapy), 301-redirect the other, and fix the title. Replace the speech reviews with OT family reviews; if there are not enough yet, use quotes from the occupational therapists about how sessions work, and ask the first OT families for reviews. Add the states where OT is available today (starting with Texas, Georgia and Virginia), the insurance plans covered there, the private-pay price for an OT evaluation and sessions, and profiles of the OTs. Then build one OT landing page per paid market and test it against the current page.

Parents decide on trust and fit: reviews about the service they are looking for, a therapist they can see, and a clear answer to "is this covered where I live". Paid OT campaigns will convert better and cost less per sign-up once the page matches the ad.

[ ] One OT URL, the other 301-redirected
[ ] Title fixed ("Find an Occupational Therapist")
[ ] OT family reviews only (with consent)
[ ] OT therapist profiles
[ ] States and insurance plans where OT is offered
[ ] OT private-pay price on the OT and pricing pages
[ ] OT copy reviewed by clinical leadership
[ ] Market landing pages for TX, GA, VA

• Few OT reviews yet

  Use clinician quotes and a clear process until family reviews come in; never reuse speech reviews.

• OT capacity by state

  Show only states with open OT capacity, and update weekly.

• Your websiteOccupational therapy has two near-identical pages, /occupational-therapy and /occupationaltherapy, each with its own canonical tag; one has the title "1-on-1 Online Occupational Therapy | Find an Therapist". Every testimonial on the OT page is a speech therapy review credited to a speech-language pathologist (M.S., CCC-SLP), for example "I was skeptical on how effective speech therapy would be virtually". The page names no states, prices or occupational therapists.Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source
• HiringDirector of Paid Media (remote, posted October 2, 2026): owns Google, Meta and emerging channels, "accountable for CAC, conversion volume, and payback"; will "Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends"; run A/B tests on "ad creative, audiences, bidding strategies, and landing pages"; "Strengthen attribution under HIPAA constraints, including server-side conversion signals"; and partner on "sign-up flow experiments".Source
• Your websitePricing page: "Everyone deserves access to amazing speech therapy"; private pay "Evaluation $175", "Ongoing sessions $88"; "Get matched with a speech therapist". No occupational therapy price or path.Source
• Your websiteSitemap (1,402 URLs): about 100 "speech-therapy-in-<city>" and state pages (including San Antonio, Austin, Richmond, Virginia Beach and Atlanta), 463 therapist profiles and 704 Learning Center articles, about a dozen of them on OT milestones. There are no OT state or city pages. The sitemap lists /referrals, a speech-only referral page, but not /for-providers (which has the occupational therapy referral), /for-schools, /outcomes or /reviews.Source

Point /referrals to /for-providers (or update it), add /for-providers to the sitemap, and give each SDR a one-page leave-behind for pediatric practices: what speech and OT help with, in the company's own words, how to refer (form, fax, QR code), insurance and Medicaid accepted in that state, and how progress updates are shared with the referring provider.

Physicians refer to the service that is easiest to use and keeps them informed. A single kit with both services doubles what each office visit can bring in.

• Practices overloaded with vendors

  Keep it to one page and one QR code.

• HiringSales Development Representatives in Virginia and in San Antonio / Austin, Texas (posted October 19, 2026) to "build physician relationships" and "secure direct referrals": relationships with "primary and specialty physicians, medical staff, referral coordinators", educating "new referral partners on our care model", with regular territory travel.Source
• Your websiteSitemap (1,402 URLs): about 100 "speech-therapy-in-<city>" and state pages (including San Antonio, Austin, Richmond, Virginia Beach and Atlanta), 463 therapist profiles and 704 Learning Center articles, about a dozen of them on OT milestones. There are no OT state or city pages. The sitemap lists /referrals, a speech-only referral page, but not /for-providers (which has the occupational therapy referral), /for-schools, /outcomes or /reviews.Source
• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source

Build landing pages for the top state and plan combinations (for example Texas Medicaid, Georgia Medicaid, the largest commercial plans in Virginia): what is covered, the typical cost range the company already quotes, how fast an evaluation can start, and therapists licensed in that state. Pause ads where therapist capacity is full.

Matching the ad, the plan and the page removes the biggest doubt (cost) and lifts conversion for the same spend.

• Coverage changes

  Review pages monthly with intake.

• HiringDirector of Paid Media (remote, posted October 2, 2026): owns Google, Meta and emerging channels, "accountable for CAC, conversion volume, and payback"; will "Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends"; run A/B tests on "ad creative, audiences, bidding strategies, and landing pages"; "Strengthen attribution under HIPAA constraints, including server-side conversion signals"; and partner on "sign-up flow experiments".Source
• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source
• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source
• Your websiteSitemap (1,402 URLs): about 100 "speech-therapy-in-<city>" and state pages (including San Antonio, Austin, Richmond, Virginia Beach and Atlanta), 463 therapist profiles and 704 Learning Center articles, about a dozen of them on OT milestones. There are no OT state or city pages. The sitemap lists /referrals, a speech-only referral page, but not /for-providers (which has the occupational therapy referral), /for-schools, /outcomes or /reviews.Source

Keep the numbers in one place in the CMS, update them every quarter with the date, and use the outcomes page as the source, with its method note, on every page and in ads.

Consistent, dated numbers build trust with physicians and pass ad platform review for health claims more easily.

• Lower numbers look worse

  Accuracy matters more than size for clinicians.

• Your websiteNumbers differ between pages: the homepage says "3,500+ 5-star reviews" in the hero and "3,000+ 5-star reviews (4.9/5 average)", "300K+ Speech therapy sessions delivered", "94% Clients achieve clinical progress" and "250+ Insurance plans accepted" lower down; the provider page says "400+ insurance plans" and "4.83/5"; the outcomes page says "nearly 500,000 sessions", "4,500+ reviews" and "20,000+ patients".Source
• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source
• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source

Send de-identified server-side events (sign-up started, insurance checked, evaluation booked) through the compliant data layer, with no health details, and set campaigns to optimise for evaluation booked. Add geo-holdout tests to measure real lift.

Better signals let the platforms find more families like those who book, lowering cost per evaluation.

• Privacy mistakes

  Send only de-identified events, reviewed by compliance.

• HiringDirector of Paid Media (remote, posted October 2, 2026): owns Google, Meta and emerging channels, "accountable for CAC, conversion volume, and payback"; will "Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends"; run A/B tests on "ad creative, audiences, bidding strategies, and landing pages"; "Strengthen attribution under HIPAA constraints, including server-side conversion signals"; and partner on "sign-up flow experiments".Source
• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source

Render the hero text without waiting for scripts, remove unused JavaScript, cache static files longer and compress images. Use the lighter page for paid landing pages first.

A faster first screen keeps more paid clicks, and every lost click is paid for.

• Breaking analytics

  Test tags after each change.

• Google PageSpeedMobile lab score 61: the main content (the hero paragraph) takes 14.1 s to appear in the phone test, the page downloads 2.3 MB, and unused JavaScript costs about 2.1 s. Real Chrome visitors pass Core Web Vitals (LCP 2.1 s, INP 137 ms).Source
• HiringDirector of Paid Media (remote, posted October 2, 2026): owns Google, Meta and emerging channels, "accountable for CAC, conversion volume, and payback"; will "Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends"; run A/B tests on "ad creative, audiences, bidding strategies, and landing pages"; "Strengthen attribution under HIPAA constraints, including server-side conversion signals"; and partner on "sign-up flow experiments".Source

Build "occupational therapy in <city>" pages for cities in those states: OT therapists licensed there, plans covered, the OT page content and an OT referral link for local practices. Cross-link them with the speech city pages.

Local searches are high intent, and the speech pages already show the template works for the site.

• Thin pages

  Include real local therapists and plans.

• Your websiteSitemap (1,402 URLs): about 100 "speech-therapy-in-<city>" and state pages (including San Antonio, Austin, Richmond, Virginia Beach and Atlanta), 463 therapist profiles and 704 Learning Center articles, about a dozen of them on OT milestones. There are no OT state or city pages. The sitemap lists /referrals, a speech-only referral page, but not /for-providers (which has the occupational therapy referral), /for-schools, /outcomes or /reviews.Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source
• Your websiteOccupational therapy has two near-identical pages, /occupational-therapy and /occupationaltherapy, each with its own canonical tag; one has the title "1-on-1 Online Occupational Therapy | Find an Therapist". Every testimonial on the OT page is a speech therapy review credited to a speech-language pathologist (M.S., CCC-SLP), for example "I was skeptical on how effective speech therapy would be virtually". The page names no states, prices or occupational therapists.Source

Build a short, age-based checklist from the OT milestone articles (fine motor, self-care, sensory), reviewed by the occupational therapists. Results say whether an OT evaluation may be worth discussing, with a link to book and to share with the child's doctor. It informs, it does not diagnose.

A checklist turns milestone traffic into conversations with families who already wonder.

• Read as a diagnosis

  State clearly that it is informational and to discuss with a clinician.

• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source
• Your websiteSitemap (1,402 URLs): about 100 "speech-therapy-in-<city>" and state pages (including San Antonio, Austin, Richmond, Virginia Beach and Atlanta), 463 therapist profiles and 704 Learning Center articles, about a dozen of them on OT milestones. There are no OT state or city pages. The sitemap lists /referrals, a speech-only referral page, but not /for-providers (which has the occupational therapy referral), /for-schools, /outcomes or /reviews.Source
• Your websiteOccupational therapy has two near-identical pages, /occupational-therapy and /occupationaltherapy, each with its own canonical tag; one has the title "1-on-1 Online Occupational Therapy | Find an Therapist". Every testimonial on the OT page is a speech therapy review credited to a speech-language pathologist (M.S., CCC-SLP), for example "I was skeptical on how effective speech therapy would be virtually". The page names no states, prices or occupational therapists.Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source

Give speech therapists a simple way to suggest an OT consultation when they think it is appropriate, with parent consent, and coordinate scheduling so both services fit the family's week. Track how many families use both.

Families who trust their speech therapist are the easiest to serve with a second service, and coordinated care is easier for parents.

• Feels like upselling

  Only clinician-initiated, never automated.

• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source
• HiringSpeech-Language Pathologists hired in 12 states (posted July to September 2026), W2, part-time and salaried. Posts say clients "typically seek services after 3:30pm weekdays and early mornings/afternoons on weekends", and that the clinician-built AI assistant Scout "dramatically cuts documentation time".Source
• Your websiteOccupational therapy has two near-identical pages, /occupational-therapy and /occupationaltherapy, each with its own canonical tag; one has the title "1-on-1 Online Occupational Therapy | Find an Therapist". Every testimonial on the OT page is a speech therapy review credited to a speech-language pathologist (M.S., CCC-SLP), for example "I was skeptical on how effective speech therapy would be virtually". The page names no states, prices or occupational therapists.Source

Send referring providers a simple, consented update after the evaluation and at set intervals (attending, goals set, progress noted by the clinician), through fax or their portal. SDRs review updates with each practice quarterly.

Physicians refer again to services that close the loop.

• Privacy

  Only with parent consent, minimum necessary.

• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source
• HiringSales Development Representatives in Virginia and in San Antonio / Austin, Texas (posted October 19, 2026) to "build physician relationships" and "secure direct referrals": relationships with "primary and specialty physicians, medical staff, referral coordinators", educating "new referral partners on our care model", with regular territory travel.Source

Expand the Spanish path: Spanish landing pages for speech and OT in Texas, a Spanish intake option, Spanish ads, and matching with Spanish-speaking clinicians where available.

Families choose care they can understand, and few online providers market in Spanish.

• Not enough Spanish-speaking clinicians

  Offer Spanish intake and caregiver materials first.

• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source
• HiringSales Development Representatives in Virginia and in San Antonio / Austin, Texas (posted October 19, 2026) to "build physician relationships" and "secure direct referrals": relationships with "primary and specialty physicians, medical staff, referral coordinators", educating "new referral partners on our care model", with regular territory travel.Source
• HiringDirector of Paid Media (remote, posted October 2, 2026): owns Google, Meta and emerging channels, "accountable for CAC, conversion volume, and payback"; will "Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends"; run A/B tests on "ad creative, audiences, bidding strategies, and landing pages"; "Strengthen attribution under HIPAA constraints, including server-side conversion signals"; and partner on "sign-up flow experiments".Source

Add a pinned comment and end screen on every video linking the self-screener (and the OT checker), and make short OT videos with the occupational therapists. Track sign-ups with tagged links.

Turning existing views into screener starts costs nothing.

• Medical advice in comments

  Point to the screener and a clinician.

• Your channelsYouTube channel: 7,710 subscribers, 298 videos and about 1.5 million views; also on TikTok, Instagram and Facebook, with a Mailchimp newsletter for "free speech therapy tips".Source
• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source

Sign daycares in Texas, Georgia and Virginia, run screening days each term, add OT milestones to the screening, and give teachers a parent handout.

Schools and daycares reach many families at once, with a trusted voice.

• Families feel pressured

  Share results privately with families only.

• Your websiteSchools page: free virtual screenings for daycares and preschools, with families receiving "a summary of findings and next steps within 48 hours", free family consultations, and SLP staffing for PreK-12 "to fulfill IEP minutes". Partner pages exist for health plans and groups such as Privia, United, Surest, Curative and Humana Military.Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source
• HiringSales Development Representatives in Virginia and in San Antonio / Austin, Texas (posted October 19, 2026) to "build physician relationships" and "secure direct referrals": relationships with "primary and specialty physicians, medical staff, referral coordinators", educating "new referral partners on our care model", with regular territory travel.Source

Send a review request when a family reaches a goal or graduates, with consent for use on the site, and route OT reviews to the OT pages.

Fresh, service-specific reviews lift conversion on every page.

• Child privacy

  First names or initials only, with consent.

• Your websiteOccupational therapy has two near-identical pages, /occupational-therapy and /occupationaltherapy, each with its own canonical tag; one has the title "1-on-1 Online Occupational Therapy | Find an Therapist". Every testimonial on the OT page is a speech therapy review credited to a speech-language pathologist (M.S., CCC-SLP), for example "I was skeptical on how effective speech therapy would be virtually". The page names no states, prices or occupational therapists.Source
• Your websiteNumbers differ between pages: the homepage says "3,500+ 5-star reviews" in the hero and "3,000+ 5-star reviews (4.9/5 average)", "300K+ Speech therapy sessions delivered", "94% Clients achieve clinical progress" and "250+ Insurance plans accepted" lower down; the provider page says "400+ insurance plans" and "4.83/5"; the outcomes page says "nearly 500,000 sessions", "4,500+ reviews" and "20,000+ patients".Source

Feed open slots by state and time of day into budget rules: raise spend where evenings are open, pause where they are full, and show "evening and weekend times available" in ads where true.

Spend goes where families can start quickly, which lifts conversion and lowers waitlist drop-off.

• Data lag

  Update daily.

• HiringDirector of Paid Media (remote, posted October 2, 2026): owns Google, Meta and emerging channels, "accountable for CAC, conversion volume, and payback"; will "Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends"; run A/B tests on "ad creative, audiences, bidding strategies, and landing pages"; "Strengthen attribution under HIPAA constraints, including server-side conversion signals"; and partner on "sign-up flow experiments".Source
• HiringSpeech-Language Pathologists hired in 12 states (posted July to September 2026), W2, part-time and salaried. Posts say clients "typically seek services after 3:30pm weekdays and early mornings/afternoons on weekends", and that the clinician-built AI assistant Scout "dramatically cuts documentation time".Source
• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source

Sign two physician groups per state as preferred partners: shared referral workflow, progress updates, and an evaluation within days. Report results to each group quarterly.

A few large partners can bring steady referrals at lower cost than paid media.

• Capacity

  Hire ahead of signed groups.

• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source
• HiringSales Development Representatives in Virginia and in San Antonio / Austin, Texas (posted October 19, 2026) to "build physician relationships" and "secure direct referrals": relationships with "primary and specialty physicians, medical staff, referral coordinators", educating "new referral partners on our care model", with regular territory travel.Source
• Your websiteSchools page: free virtual screenings for daycares and preschools, with families receiving "a summary of findings and next steps within 48 hours", free family consultations, and SLP staffing for PreK-12 "to fulfill IEP minutes". Partner pages exist for health plans and groups such as Privia, United, Surest, Curative and Humana Military.Source
• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source

Offer a guided caregiver program built from those modules: short weekly lessons for parents, matched to the child's age and concern, free while waiting and as an add-on during care.

It keeps families engaged before the first session and extends the company's caregiver-led approach.

• Replaces therapy

  Present it as support, not treatment.

• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source
• HiringDirector of Paid Media (remote, posted October 2, 2026): owns Google, Meta and emerging channels, "accountable for CAC, conversion volume, and payback"; will "Manage budget allocation by market and payer mix, targeting geographies based on payer coverage, therapist capacity, and performance trends"; run A/B tests on "ad creative, audiences, bidding strategies, and landing pages"; "Strengthen attribution under HIPAA constraints, including server-side conversion signals"; and partner on "sign-up flow experiments".Source

Track OT goals the same way, and when there is enough data, publish OT results with the same method notes and review.

Transparent results win physician trust and give paid media approved claims.

• Small samples

  Publish only with enough data, and say so.

• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source
• Your websiteNumbers differ between pages: the homepage says "3,500+ 5-star reviews" in the hero and "3,000+ 5-star reviews (4.9/5 average)", "300K+ Speech therapy sessions delivered", "94% Clients achieve clinical progress" and "250+ Insurance plans accepted" lower down; the provider page says "400+ insurance plans" and "4.83/5"; the outcomes page says "nearly 500,000 sessions", "4,500+ reviews" and "20,000+ patients".Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source

Make short "meet your therapist" videos with new OTs and SLPs explaining how sessions and home practice work. Post them on careers pages, therapist profiles and parent social channels.

The same video recruits clinicians and reassures parents.

• Therapist privacy

  Volunteers only.

• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source
• HiringOccupational Therapists (posted September 18 to October 21, 2026) in Texas, Georgia and Virginia, including salaried Texas and Georgia roles that require "an active TX OT license and be previously enrolled in TX Medicaid". The OT posts describe "family-led online speech & occupational therapy" for "a diverse pediatric population" and "350+ OTs and SLPs".Source
• HiringSpeech-Language Pathologists hired in 12 states (posted July to September 2026), W2, part-time and salaried. Posts say clients "typically seek services after 3:30pm weekdays and early mornings/afternoons on weekends", and that the clinician-built AI assistant Scout "dramatically cuts documentation time".Source
• Your channelsYouTube channel: 7,710 subscribers, 298 videos and about 1.5 million views; also on TikTok, Instagram and Facebook, with a Mailchimp newsletter for "free speech therapy tips".Source

Offer clinics with waitlists a referral partnership for families who cannot wait or live far away, and give pediatric dentists a simple handout about speech and feeding concerns in the company's own words.

Professionals who already see these families can refer without changing their own practice.

• Seen as competition

  Position as overflow help.

• HiringSales Development Representatives in Virginia and in San Antonio / Austin, Texas (posted October 19, 2026) to "build physician relationships" and "secure direct referrals": relationships with "primary and specialty physicians, medical staff, referral coordinators", educating "new referral partners on our care model", with regular territory travel.Source
• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source

Add an opt-in progress card in the portal (goal met, no health details beyond what the parent chooses) with an Expressable mention and a referral link.

Word of mouth from parents is the most trusted channel in pediatric care.

• Child privacy

  Parent chooses what to share; no default details.

• Your websiteHomepage: "Speech therapy that makes your home a classroom"; a search by who needs services, state, insurance plan and needs; "Most pay on average $0 - $21 per visit"; "With 200+ speech therapists on our team"; therapists are "W2 employees (not contractors)" and "Trained in online delivery and parent coaching". There is a free self-screener for communication, and one Spanish page for kids and families.Source
• Your websiteProvider page: "Expressable partners with hundreds of pediatricians and PCPs"; "schedule an evaluation in as little as 2 days"; "in-network with 400+ insurance plans, including Medicaid"; "96% of patients make progress within 5 sessions" (clinician-rated goal tracking, January 2023 to October 2025); a fax number and both speech and occupational therapy referral forms.Source