Light growth playbook

A simple calculator for solar installers, multifamily operators, EV makers and home-services companies: customers per year, expected attach rate, average annual spend and Light's revenue share in, new annual revenue and lifetime value out, with a one-page PDF the rep sends after the first call.

The first marketer is asked to translate a complex business model into compelling positioning, and the enterprise and home electrification sellers need it in every deal. A number the buyer can take to their CFO moves a novel idea into a budget line.

[ ] Customers you sign or move in per year
[ ] Share likely to take an electricity plan at that moment
[ ] Average annual electricity spend per customer
[ ] Your revenue share per customer
[ ] Months to launch (Meter: six days to first enrollment)
[ ] Customer support handled by Light (15-second average response)
= New annual revenue, lifetime value, and payback on launch effort

• Partners treat estimates as promises

  Label every output as an estimate and show the assumptions next to it.

• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source
• HiringSales roles: Enterprise sales to "the largest companies in the world" with a bespoke business case ("not a typical enterprise software sale"); Home Electrification sales across solar and storage, HVAC, smart panels, home energy management and demand response; Light's first Business Development lead for data centers, building retail supply for neighborhoods and "household electricity benefits written into community benefit agreements".Source
• HiringMarketing Lead (founding marketer): "make embedded electricity feel inevitable and establish Light as the company defining the category"; a hands-on generalist across positioning, content and collateral, launches, partner marketing, PR and communications, social and earned media, and field and events; Light is "investing aggressively in growth".Source
• HiringPartner Growth: "own partner growth from implementation through growth", earn executive access at partners and build "the lifecycle intelligence that turns our intuitions about what's working into something we can measure"; Business Operations will "move enrollment and revenue across our partner portfolio", shape pricing and chart new states and verticals.Source

A short page and an FAQ entry: the type of renewable energy certificates used, where they come from, how they are retired and verified, and the exact wording partners may use.

Sustainability-minded partners need to repeat the claim with confidence, and enterprise buyers check it. A clear answer removes a compliance risk and a sales objection at once.

• The detail invites scrutiny

  Clear sourcing is safer than an unexplained claim under the Green Guides.

• Your websiteHomepage: "Our plans deliver 100% renewable energy", with no explanation of how (renewable energy certificates, sourcing or verification); the footer shows "PUCT #10340".Source
• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• HiringMarketing Lead (founding marketer): "make embedded electricity feel inevitable and establish Light as the company defining the category"; a hands-on generalist across positioning, content and collateral, launches, partner marketing, PR and communications, social and earned media, and field and events; Light is "investing aggressively in growth".Source

A long guide (what embedded electricity is, how it differs from affiliate offers and white-label resale, who it suits, economics, regulation), a 30-term glossary, and one page per vertical.

Category leaders are the ones who explain the category. It gives sales something to send, press something to cite and AI assistants something to quote.

• Too technical for buyers

  Write for a general manager, with technical detail in boxes.

• HiringMarketing Lead (founding marketer): "make embedded electricity feel inevitable and establish Light as the company defining the category"; a hands-on generalist across positioning, content and collateral, launches, partner marketing, PR and communications, social and earned media, and field and events; Light is "investing aggressively in growth".Source
• programmable.infoSite scan: 12 pages in the sitemap, three case studies, no blog or resources section; the site scores F on security headers (Mozilla Observatory C).Source
• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source

One page that shows the launch timeline step by step, the partner quotes, the numbers from each case study, and what Light handles at each step.

Partners fear a long, risky launch more than anything. A concrete timeline with named partners answers that before the first call.

• Partners decline to share numbers

  Use the timeline and quotes without figures.

• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source
• programmable.infoSite scan: 12 pages in the sitemap, three case studies, no blog or resources section; the site scores F on security headers (Mozilla Observatory C).Source
• HiringTechnical Partner Manager: own partner launch implementations and be "a bridge between our partners' developers and our own product and engineering teams" so programs "launch seamlessly, perform exceptionally, and expand".Source

A page announcing the states, what partners can do there, and a short form (company, vertical, customers per year in the state). The waitlist becomes the launch pipeline.

It turns funding news into pipeline and tells Business Operations which state and vertical to open first, based on real demand.

• Marketing service before licensing

  Say "planned" and take partner interest only; no consumer enrollment until licensed.

• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source
• HiringPartner Growth: "own partner growth from implementation through growth", earn executive access at partners and build "the lifecycle intelligence that turns our intuitions about what's working into something we can measure"; Business Operations will "move enrollment and revenue across our partner portfolio", shape pricing and chart new states and verticals.Source
• Search resultsFounded in 2023; CEO and co-founder Baker Shogry says retail electricity is "dominated by these very large incumbents that are offering this one-size-fits-all product"; Light operates in Texas today and is in talks with data center developers.Source

Fix the security headers, publish a security and data-handling page, and add a quickstart (sandbox key, enrollment flow, webhooks) linked from the homepage.

Enterprise and automaker partners run security reviews early. A clean scan and a clear quickstart shorten the technical part of every launch.

• Overstating security claims

  Describe practices only; claim no certification Light does not hold.

• programmable.infoSite scan: 12 pages in the sitemap, three case studies, no blog or resources section; the site scores F on security headers (Mozilla Observatory C).Source
• HiringTechnical Partner Manager: own partner launch implementations and be "a bridge between our partners' developers and our own product and engineering teams" so programs "launch seamlessly, perform exceptionally, and expand".Source
• HiringSales roles: Enterprise sales to "the largest companies in the world" with a bespoke business case ("not a typical enterprise software sale"); Home Electrification sales across solar and storage, HVAC, smart panels, home energy management and demand response; Light's first Business Development lead for data centers, building retail supply for neighborhoods and "household electricity benefits written into community benefit agreements".Source

Templates for the first 30 days (announcement email, checkout page module, sales script, FAQ, social post), pre-approved under retail electricity rules, with the partner's brand dropped in.

Faster, safer launches raise enrollment in the first month, when partner attention is highest, and free the regulatory team from rewriting the same copy.

• Partners change the copy

  Lock the regulated parts and let them change the rest.

• #2 Show exactly how "100% renewable" works: certificates, sources and how they are retired

• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source
• HiringPartner Growth: "own partner growth from implementation through growth", earn executive access at partners and build "the lifecycle intelligence that turns our intuitions about what's working into something we can measure"; Business Operations will "move enrollment and revenue across our partner portfolio", shape pricing and chart new states and verticals.Source
• Your websiteHomepage: "Our plans deliver 100% renewable energy", with no explanation of how (renewable energy certificates, sourcing or verification); the footer shows "PUCT #10340".Source

A monthly report per partner: offer views, enrollment rate by placement (checkout, post-install email, app), compared with anonymized ranges across Light's portfolio, plus one recommended change.

Partners act on comparisons. Showing that the best placement doubles enrollment gives the partner a reason to move it, and gives Light a seat at their planning.

• Partners worry about data sharing

  Show only anonymized ranges, never another partner's numbers.

• HiringPartner Growth: "own partner growth from implementation through growth", earn executive access at partners and build "the lifecycle intelligence that turns our intuitions about what's working into something we can measure"; Business Operations will "move enrollment and revenue across our partner portfolio", shape pricing and chart new states and verticals.Source
• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source

Integrate an "add an electricity plan" option into one proposal platform and one financier's flow, with a referral or revenue share for the platform and the installer.

Light already reaches 30% of US solar sales through a few partners. A platform integration adds the long tail of installers without a sale to each.

• Installers mis-sell plans

  Training, scripted disclosures and Light handling enrollment itself.

• HiringChannel Partnerships: grow "through the companies and platforms that influence entire ecosystems", such as hardware OEMs, software platforms, distributors, financiers, industry associations and marketplaces, using referral or affiliate programs, integrations and co-selling, sponsorships, licensing or resellers.Source
• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source
• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source

Pitch talks with Palmetto, Meter or an ElevateOS operator for the next solar and multifamily shows, host a small dinner for target accounts, and follow up within two days.

A peer describing new revenue is the strongest proof in a new category, and dinners give sellers time with decision makers.

• Booth spend without meetings

  Set meetings before the show.

• HiringMarketing Lead (founding marketer): "make embedded electricity feel inevitable and establish Light as the company defining the category"; a hands-on generalist across positioning, content and collateral, launches, partner marketing, PR and communications, social and earned media, and field and events; Light is "investing aggressively in growth".Source
• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source
• HiringSales roles: Enterprise sales to "the largest companies in the world" with a bespoke business case ("not a typical enterprise software sale"); Home Electrification sales across solar and storage, HVAC, smart panels, home energy management and demand response; Light's first Business Development lead for data centers, building retail supply for neighborhoods and "household electricity benefits written into community benefit agreements".Source

A press plan built around that angle: founder interviews, a partner customer story, and an op-ed on why incumbents' one-size-fits-all plans are ending.

PR is in the Marketing Lead's brief, and earned coverage reaches both partners and investors for the next round.

• Reporters probe the renewable claim

  Publish the sourcing page first (idea 2).

• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source
• Search resultsFounded in 2023; CEO and co-founder Baker Shogry says retail electricity is "dominated by these very large incumbents that are offering this one-size-fits-all product"; Light operates in Texas today and is in talks with data center developers.Source
• HiringMarketing Lead (founding marketer): "make embedded electricity feel inevitable and establish Light as the company defining the category"; a hands-on generalist across positioning, content and collateral, launches, partner marketing, PR and communications, social and earned media, and field and events; Light is "investing aggressively in growth".Source

An integration with one or two resident-experience or leasing platforms so the Light plan appears in the move-in checklist, with the property earning a share.

Move-in is a forced choice with high intent. Being in the checklist turns units with access into enrolled customers.

• Residents feel pushed into a plan

  Make it a clear choice with the Electricity Facts Label shown.

• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source
• HiringChannel Partnerships: grow "through the companies and platforms that influence entire ecosystems", such as hardware OEMs, software platforms, distributors, financiers, industry associations and marketplaces, using referral or affiliate programs, integrations and co-selling, sponsorships, licensing or resellers.Source

Run two controlled tests with willing partners (for example a bundled plan vs a standard fixed plan) and measure enrollment, churn and margin before writing a pricing playbook.

Evidence from real customers beats a pricing deck, and it gives sales a proven structure for each vertical.

• Price changes confuse customers

  Test only on new enrollments.

• HiringPartner Growth: "own partner growth from implementation through growth", earn executive access at partners and build "the lifecycle intelligence that turns our intuitions about what's working into something we can measure"; Business Operations will "move enrollment and revenue across our partner portfolio", shape pricing and chart new states and verticals.Source
• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• HiringSales roles: Enterprise sales to "the largest companies in the world" with a bespoke business case ("not a typical enterprise software sale"); Home Electrification sales across solar and storage, HVAC, smart panels, home energy management and demand response; Light's first Business Development lead for data centers, building retail supply for neighborhoods and "household electricity benefits written into community benefit agreements".Source

A pitch and pilot offer: the partner's devices join Light's plan and virtual power plant, the customer gets a better rate, and the partner shares the grid value.

Hardware companies want recurring revenue and a reason for customers to keep devices connected. This is a value only an electricity provider can offer.

• Grid value varies by season

  Share value on actual events, not promises.

• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• HiringSales roles: Enterprise sales to "the largest companies in the world" with a bespoke business case ("not a typical enterprise software sale"); Home Electrification sales across solar and storage, HVAC, smart panels, home energy management and demand response; Light's first Business Development lead for data centers, building retail supply for neighborhoods and "household electricity benefits written into community benefit agreements".Source
• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source

Package a standard offer (for example a period of home charging included with a new EV in Texas, priced as a plan), with a business case, dealer training sheet and a co-branded enrollment page, ready for one model launch.

Automakers compete on ownership cost and convenience. A concrete, priced offer turns a long strategic conversation into a launch decision.

• Charging usage higher than modeled

  Cap included usage and price with a margin for heavy users.

• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• HiringSales roles: Enterprise sales to "the largest companies in the world" with a bespoke business case ("not a typical enterprise software sale"); Home Electrification sales across solar and storage, HVAC, smart panels, home energy management and demand response; Light's first Business Development lead for data centers, building retail supply for neighborhoods and "household electricity benefits written into community benefit agreements".Source
• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source

One checklist per state (license, consumer protection rules, contract terms, required disclosures, customer support coverage), launch partners from the waitlist, and a launch campaign kit.

Expansion is what the Series A pays for, and the partners who sell in many states want one provider everywhere.

• Stricter consumer rules in new states

  Partners sign up only through compliant channels; no door-to-door or cold calling without the state's rules applied.

• #5 A "coming to New Jersey, Pennsylvania and Illinois" partner waitlist before the PJM launch

• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source
• HiringPartner Growth: "own partner growth from implementation through growth", earn executive access at partners and build "the lifecycle intelligence that turns our intuitions about what's working into something we can measure"; Business Operations will "move enrollment and revenue across our partner portfolio", shape pricing and chart new states and verticals.Source
• Search resultsFounded in 2023; CEO and co-founder Baker Shogry says retail electricity is "dominated by these very large incumbents that are offering this one-size-fits-all product"; Light operates in Texas today and is in talks with data center developers.Source

A packaged offer for campus developers: a discounted or protected-rate plan for nearby households, funded by the developer, delivered by Light, and reported transparently.

It helps developers win local approval and gives Light thousands of households per campus in one agreement.

• Seen as public relations only

  Pass on programs that are only optics, as the job post says, and report real results.

• HiringSales roles: Enterprise sales to "the largest companies in the world" with a bespoke business case ("not a typical enterprise software sale"); Home Electrification sales across solar and storage, HVAC, smart panels, home energy management and demand response; Light's first Business Development lead for data centers, building retail supply for neighborhoods and "household electricity benefits written into community benefit agreements".Source
• Search resultsFounded in 2023; CEO and co-founder Baker Shogry says retail electricity is "dominated by these very large incumbents that are offering this one-size-fits-all product"; Light operates in Texas today and is in talks with data center developers.Source
• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source

A partner portal with a sandbox, step-by-step launch checklist, pre-approved templates, and automated compliance checks, so small partners launch themselves.

The long tail of small partners is too large for a sales team, and self-serve turns the category guide and calculator into signed partners.

• Small partners mis-market plans

  Locked compliant templates and review of anything custom.

• #6 A partner developer quickstart and a security page (the site scores F on security headers)
• #7 A 30-day partner launch kit with pre-approved, co-branded enrollment templates

• HiringTechnical Partner Manager: own partner launch implementations and be "a bridge between our partners' developers and our own product and engineering teams" so programs "launch seamlessly, perform exceptionally, and expand".Source
• Your websiteTestimonials: Meter's founder, "Six days. That's all it took from signing with Light to enrolling our first customer"; Palmetto's SVP of Strategy & Operations on moving "from affiliate offers to an inclusive, on-brand and on-message consumer offering"; partner logos include Palmetto, GoodLeap, Ownwell, Otovo, ElevateOS and Emporia.Source
• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source

Offer associations a member benefit: members can launch a branded plan on preferred terms, with the association earning a referral share and co-hosting a webinar.

Associations distribute to hundreds of members at once, with trust Light could not buy.

• Low member uptake

  Start with the association whose members are already partners.

• HiringChannel Partnerships: grow "through the companies and platforms that influence entire ecosystems", such as hardware OEMs, software platforms, distributors, financiers, industry associations and marketplaces, using referral or affiliate programs, integrations and co-selling, sponsorships, licensing or resellers.Source
• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• HiringMarketing Lead (founding marketer): "make embedded electricity feel inevitable and establish Light as the company defining the category"; a hands-on generalist across positioning, content and collateral, launches, partner marketing, PR and communications, social and earned media, and field and events; Light is "investing aggressively in growth".Source

A short quarterly report (anonymized and aggregated): enrollment by vertical, usage patterns for homes with batteries or EVs, and response times, with partners quoted.

Original data earns press, gives partners content for their customers and supports the category story.

• Savings claims about customers

  Publish usage and enrollment patterns, not savings promises.

• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• Search resultsSeries A of $46M (September 2026) led by Matrix with Activate Capital, Spark Capital, Mischief, Gigascale, MCJ and BoxGroup; about $60M equity raised and over $100M of capital with the credit facility; funds go to the API and expansion beyond Texas into PJM, starting with New Jersey, Pennsylvania and Illinois; the company reports reaching more than 30% of US residential solar sales, 500,000+ homeowners and 1M+ multifamily units, with run-rate revenue up 10x in 12 months.Source
• HiringMarketing Lead (founding marketer): "make embedded electricity feel inevitable and establish Light as the company defining the category"; a hands-on generalist across positioning, content and collateral, launches, partner marketing, PR and communications, social and earned media, and field and events; Light is "investing aggressively in growth".Source

Ready-to-send messages and a support plan for partners before each summer and winter peak: what the plan protects against, how to save during peaks, and how support works that week.

Calm, early communication during peaks keeps customers and partners, and fast support (15-second average response) is a real differentiator.

• Promising reliability Light does not control

  Talk about pricing protection and support, never about outages Light cannot prevent.

• Your websiteHomepage: "We enable any company to be a power company"; Light handles "risk, regulatory compliance, payments, and customer support" so partners sell their own branded electricity plans through a prebuilt UI or an API; stats: "30% of US solar sales are powered by partners", "300k+ rental units", "2 of 5 top automakers", "#1 most cross-sold product for most partners", "$2k average brand-affiliated spend per year", "8m+ eligible households".Source
• HiringPartner Growth: "own partner growth from implementation through growth", earn executive access at partners and build "the lifecycle intelligence that turns our intuitions about what's working into something we can measure"; Business Operations will "move enrollment and revenue across our partner portfolio", shape pricing and chart new states and verticals.Source
• Search resultsFounded in 2023; CEO and co-founder Baker Shogry says retail electricity is "dominated by these very large incumbents that are offering this one-size-fits-all product"; Light operates in Texas today and is in talks with data center developers.Source