Field Materials growth playbook

Build /events with upcoming trade shows and webinars and a library of recordings, then turn each association page into a member page: the next co-hosted session with a registration form, the last recording, the member offer with a "claim member pricing" form tagged with the association in HubSpot, and two case studies from that trade. Start with SMACNA, NFCA and SWACCA, which already promise the benefits, then ABC, AGC and CFMA.

Associations send traffic and trust, but only if their members land on something made for them. A page per association also gives every webinar a permanent landing page for the post-event emails and LinkedIn campaigns the role will run, and lets HubSpot show pipeline by association.

[ ] Next co-hosted webinar with date and registration form
[ ] Last recording (gated or open)
[ ] Member offer and "claim member pricing" form
[ ] Association property set in HubSpot
[ ] Two case studies from that trade
[ ] Link back from the association's member-benefits page
[ ] Pipeline report by association

• No webinar booked yet for some associations

  Show the recording library and a "notify me" form until one is.

• Member pricing terms differ

  Keep the price off the page and show "member pricing on request".

• Your websitePartners page: "Field Materials shares its insights with members of our partner trade organizations through educational webinars, conference talks, and joint industry studies." The SMACNA, NFCA and SWACCA partner pages list member benefits: "Special member pricing", "Access to webinars covering best practices", "Access to joint industry benchmarking studies". Other association pages (ABC, AGC, CFMA) describe the association only.Source
• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source
• Your websiteSitemap (115 URLs, checked October 22, 2026): 34 case studies, 20 blog posts, 15 partner pages, 13 integration pages, 11 platform pages and 8 trade pages. There is no events, webinar, recording, benchmarking-study or comparison page, and no URL containing "event" or "webinar".Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source

Capture trade and ERP on every badge scan or webinar registration. Within 48 hours send a short email with the matching case study and integration page, and route visitors who asked for a demo or watched a live invoice read to an SDR the same day. Report meetings booked per event in HubSpot.

Contractors see dozens of booths; the one that follows up first with a peer story on their own ERP gets the meeting.

• Scans with no context

  Ask one booth question and note it on the scan.

• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source
• HiringSales Development Representative (remote US, posted September 3, 2026): "Proactively reach out to leads through cold calls, emails, and strategic campaigns to generate 12 qualified meetings per month" and "Coordinate meetings or calls between prospective clients and Account Executives"; CRM experience with HubSpot or Salesforce.Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source
• Your websiteSitemap (115 URLs, checked October 22, 2026): 34 case studies, 20 blog posts, 15 partner pages, 13 integration pages, 11 platform pages and 8 trade pages. There is no events, webinar, recording, benchmarking-study or comparison page, and no URL containing "event" or "webinar".Source

Publish /trades/roofing-contractor-software with roofing material workflows (shingles, membranes, insulation, metal, crane and dumpster rentals), the integrations roofers use and a quote-to-invoice example. Interview one roofing customer, or list it as "coming soon" with a beta offer, and do the same check for Wall and Ceiling.

Trade pages rank for "<trade> contractor software" searches and are what an AE sends after a first call.

• Few roofing customers

  Lead with workflows and add the story later.

• Your websiteThe demo form's "Select Trade" list offers Civil / Underground Utilities, Concrete, Electrical, General Contractors, Insulation/Fireproofing/Firestopping, Masonry, Mechanical: HVAC/Plumbing, Roofing, Wall and Ceiling and Other. The site has trade pages for eight trades but none for roofing, and none of the 34 case studies is a roofing contractor.Source
• Your websiteSitemap (115 URLs, checked October 22, 2026): 34 case studies, 20 blog posts, 15 partner pages, 13 integration pages, 11 platform pages and 8 trade pages. There is no events, webinar, recording, benchmarking-study or comparison page, and no URL containing "event" or "webinar".Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source

Pick the current figures for vendors, purchasing volume, projects, states and trades, store them in one place in Webflow, and use them on the homepage, vendors page, case studies, job posts and sales decks. Review them each quarter.

Consistent proof points read as credible; mismatches make careful CFO buyers ask which one is true.

• Numbers grow fast

  Use rounded "+" figures and update quarterly.

• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source
• Your websiteVendors page: "Increase customer retention and loyalty. Vendors don't need to create an account in order to use Field Materials. Over 21,000 vendors in Field Materials AI network", with logos such as Rexel, FW Webb, Wesco, Fastenal, Grainger, Home Depot, Lowe's, Sunbelt Rentals, United Rentals and GMS.Source
• HiringAI Engineer (remote Europe, posted September 4, 2026): "post-PMF and scaling: already processing $3B+ in material purchase volume across 16 construction trades"; "Bidirectional integrations with unified data model across 13+ construction systems"; "evaluation sets across the board" for document extraction. A Senior Software Engineer (Backend) is also open.Source
• HiringCompany description in the event marketing post: "The company has grown 3x over the past year and is now processing $2.5B+ in construction purchasing volume"; "raised over $20M in total funding"; AI agents "integrated with all major construction ERPs" across "purchasing, inventory management, accounts payable, and prefab operations".Source

Publish /pricing with what drives the price (users, projects, purchase volume, ERP), what is included, that vendors use it free, a typical payback from the 5-10% material savings and 90% processing time cut, and a "get your quote" form. Add it to the navigation.

A clear pricing page qualifies buyers before the call and keeps Field Materials on shortlists built from pricing pages.

• Rivals use it to undercut

  Show factors and payback, not list prices.

• Your websiteResources page: "It is free for vendors to use Field Materials. For contractors, there is a subscription fee"; "Our pricing depends on the organization size and procurement volume. Schedule a demo to learn more and get a personalized quote."Source
• Competitor researchRivals' own homepages: Kojo, "One solution to plan, purchase, track, receive, and pay for your materials", with the same ERP integrations, named supplier partners (Wesco, Graybar, Rexel and others), a Pricing page and events in its resources; Procurify promotes its own virtual event, "Pulse 2026: The Agentic Frontier in Procurement" (November 17-19); Adaptive, "AI agents handle job costing, AP, billing, and WIP for construction companies", with an "Adaptive vs. other options" page.See the research Source
• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source

Add trade and ERP filters to the case-studies page, show the headline result on each card (hours saved, invoice time cut, dollars saved), and link the filtered view from each trade and integration page.

Peer proof on the buyer's own ERP is the strongest sales asset for construction software.

• Uneven coverage

  Show gaps as the next stories to write.

• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source
• Your websiteSitemap (115 URLs, checked October 22, 2026): 34 case studies, 20 blog posts, 15 partner pages, 13 integration pages, 11 platform pages and 8 trade pages. There is no events, webinar, recording, benchmarking-study or comparison page, and no URL containing "event" or "webinar".Source
• Your websitePricing Intelligence page: "Our AI agents read construction material prices from vendor quotes, invoices, and receipts and track how they change throughout the year"; buyers can see "each material's price history" and "compare prices across vendors". Related story: Dynamic Systems (a Quanta Services company) "saved $1.5M/year".Source

Run one webinar a month with an ERP partner: a live demo on that ERP with a customer, promoted to the partner's users. Post the recording on the matching integration page and use it in SDR sequences to that ERP's users.

Partner audiences are pre-qualified by their ERP, and the recording keeps converting on the integration page.

• Partners slow to promote

  Supply ready-made emails and posts.

• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source
• Your websiteThe partner network also lists technology partners (Procore, Autodesk Construction Cloud, Trimble, Sage, CMiC, Foundation Software, Deltek ComputerEase) and manufacturers (Hilti, STI). The Prefab page describes field teams requesting prefab components from a BIM bill of materials (e.g. Revit) and purchasing ordering from it.Source
• HiringAI Engineer (remote Europe, posted September 4, 2026): "post-PMF and scaling: already processing $3B+ in material purchase volume across 16 construction trades"; "Bidirectional integrations with unified data model across 13+ construction systems"; "evaluation sets across the board" for document extraction. A Senior Software Engineer (Backend) is also open.Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source

With one association, run a short benchmark on procurement and AP (invoice processing time, PO approval time, price variance, rogue spend), combine survey answers with aggregated platform data, and publish a report with a member webinar.

A study gives the association something to promote, gives the event team a talk for its conference, and gives SDRs a reason to call.

• Low survey response

  Offer each respondent a personal benchmark.

• Your websitePartners page: "Field Materials shares its insights with members of our partner trade organizations through educational webinars, conference talks, and joint industry studies." The SMACNA, NFCA and SWACCA partner pages list member benefits: "Special member pricing", "Access to webinars covering best practices", "Access to joint industry benchmarking studies". Other association pages (ABC, AGC, CFMA) describe the association only.Source
• Your websiteBlog: 20 posts; recent ones include "2026 Material Prices Are a Killer How to Fight Back" (September 24, 2026), "Construction Procurement Trends 2025 US Mechanical Contractors" and "Meet your New Employees Field Materials AI Automation Agents" (August 13, 2026).Source
• Your websitePricing Intelligence page: "Our AI agents read construction material prices from vendor quotes, invoices, and receipts and track how they change throughout the year"; buyers can see "each material's price history" and "compare prices across vendors". Related story: Dynamic Systems (a Quanta Services company) "saved $1.5M/year".Source
• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source

Give vendor reps a simple way to recommend Field Materials to contractor customers who still send paper and email orders: a referral link, a one-page explainer and a thank-you for each contractor that books a demo. Start with two suppliers who already handle many Field Materials orders.

A supplier recommendation reaches the purchasing manager directly and costs less than cold outreach.

• Supplier conflicts with own tools

  Position it as fewer order errors for both sides.

• Your websiteVendors page: "Increase customer retention and loyalty. Vendors don't need to create an account in order to use Field Materials. Over 21,000 vendors in Field Materials AI network", with logos such as Rexel, FW Webb, Wesco, Fastenal, Grainger, Home Depot, Lowe's, Sunbelt Rentals, United Rentals and GMS.Source
• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source
• HiringSales Development Representative (remote US, posted September 3, 2026): "Proactively reach out to leads through cold calls, emails, and strategic campaigns to generate 12 qualified meetings per month" and "Coordinate meetings or calls between prospective clients and Account Executives"; CRM experience with HubSpot or Salesforce.Source

Build one sequence per ERP: email 1 answers "does my ERP already do this?" with the FAQ answer, email 2 links a case study on that ERP, call 3 offers a 20-minute demo on their own system. Find contractors by ERP from partner marketplaces, association lists and job posts mentioning the ERP.

A message about the buyer's own system gets replies that a generic AI pitch does not.

• Wrong ERP data

  Confirm the ERP in the first email.

• HiringSales Development Representative (remote US, posted September 3, 2026): "Proactively reach out to leads through cold calls, emails, and strategic campaigns to generate 12 qualified meetings per month" and "Coordinate meetings or calls between prospective clients and Account Executives"; CRM experience with HubSpot or Salesforce.Source
• HiringAI Engineer (remote Europe, posted September 4, 2026): "post-PMF and scaling: already processing $3B+ in material purchase volume across 16 construction trades"; "Bidirectional integrations with unified data model across 13+ construction systems"; "evaluation sets across the board" for document extraction. A Senior Software Engineer (Backend) is also open.Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source
• HiringAccount Executive (remote US, posted September 2, 2026): "5+ years of SaaS sales (ideally in construction industry)", prospecting "via cold calling, email, and social selling", and the "Ability to rapidly develop and test multiple GTM strategies to ultimately identify and pursue the best performing ones."Source

Record every event's full cost and the meetings, opportunities and revenue it produced. Rank shows by cost per qualified meeting and pipeline per dollar, and cut or replace the bottom third with webinars or regional dinners.

Trade shows are expensive; a ranking makes the calendar a decision.

• Long sales cycles hide value

  Track opportunities, not only closed deals.

• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source
• HiringCompany description in the event marketing post: "The company has grown 3x over the past year and is now processing $2.5B+ in construction purchasing volume"; "raised over $20M in total funding"; AI agents "integrated with all major construction ERPs" across "purchasing, inventory management, accounts payable, and prefab operations".Source

Two weeks before each show, target target-account contacts and past registrants in that region with an invitation to the booth or a dinner, then retarget webinar viewers. Measure meetings booked before the show.

Meetings booked before the show are worth more than random badge scans.

• Small audiences

  Widen to company-level targeting.

• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source
• HiringSales Development Representative (remote US, posted September 3, 2026): "Proactively reach out to leads through cold calls, emails, and strategic campaigns to generate 12 qualified meetings per month" and "Coordinate meetings or calls between prospective clients and Account Executives"; CRM experience with HubSpot or Salesforce.Source

Build a calculator: invoices per month, minutes per invoice, material spend, error rate. Show hours and dollars saved and the case study closest to their size, and send the result as a PDF to share internally.

CFOs approve the purchase, and a number they produced themselves is easier to defend.

• Inflated results

  Use conservative defaults and show the method.

• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source
• Your websitePartners page: "Field Materials shares its insights with members of our partner trade organizations through educational webinars, conference talks, and joint industry studies." The SMACNA, NFCA and SWACCA partner pages list member benefits: "Special member pricing", "Access to webinars covering best practices", "Access to joint industry benchmarking studies". Other association pages (ABC, AGC, CFMA) describe the association only.Source
• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source
• Your websitePricing Intelligence page: "Our AI agents read construction material prices from vendor quotes, invoices, and receipts and track how they change throughout the year"; buyers can see "each material's price history" and "compare prices across vendors". Related story: Dynamic Systems (a Quanta Services company) "saved $1.5M/year".Source

At each regional show, host a dinner for 12 prospects with one or two local customers who talk about their results. Invite through the LinkedIn campaign and SDRs, and follow up the next day.

A peer dinner turns a show into a few serious conversations at lower cost than a bigger booth.

• No-shows

  Confirm the day before.

• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source
• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source

Build a joint offer for firestopping and fire protection contractors: a webinar on material tracking and invoice matching, the manufacturer's product data in Field Materials, and co-branded case studies.

Manufacturers reach contractors at scale and benefit when their products are ordered accurately.

• Partner priorities shift

  Agree one campaign at a time.

• Your websiteThe partner network also lists technology partners (Procore, Autodesk Construction Cloud, Trimble, Sage, CMiC, Foundation Software, Deltek ComputerEase) and manufacturers (Hilti, STI). The Prefab page describes field teams requesting prefab components from a BIM bill of materials (e.g. Revit) and purchasing ordering from it.Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source
• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source

When a customer's crew uploads its 100th delivery slip or first prefab order, send hats or jackets to the foremen and ask in the app for a rating. Track adoption and ratings.

Field adoption drives retention, and visible gear on jobsites is marketing to other contractors.

• Costs grow

  Cap per customer.

• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source
• App StoreThe Field Materials iOS app has a 5.0 rating from 7 ratings and was updated October 16, 2026; field crews use it to request materials and photograph delivery slips.Source
• Your websiteThe partner network also lists technology partners (Procore, Autodesk Construction Cloud, Trimble, Sage, CMiC, Foundation Software, Deltek ComputerEase) and manufacturers (Hilti, STI). The Prefab page describes field teams requesting prefab components from a BIM bill of materials (e.g. Revit) and purchasing ordering from it.Source

Write three fair pages: vs Kojo, vs doing it in the ERP alone (using the FAQ answers on what each ERP does not do) and vs spreadsheets and email. Include tables, switching help and customer quotes.

Comparison searches come from buyers near a decision.

• Out-of-date claims

  Date each page.

• Competitor researchRivals' own homepages: Kojo, "One solution to plan, purchase, track, receive, and pay for your materials", with the same ERP integrations, named supplier partners (Wesco, Graybar, Rexel and others), a Pricing page and events in its resources; Procurify promotes its own virtual event, "Pulse 2026: The Agentic Frontier in Procurement" (November 17-19); Adaptive, "AI agents handle job costing, AP, billing, and WIP for construction companies", with an "Adaptive vs. other options" page.See the research Source
• Your websiteSitemap (115 URLs, checked October 22, 2026): 34 case studies, 20 blog posts, 15 partner pages, 13 integration pages, 11 platform pages and 8 trade pages. There is no events, webinar, recording, benchmarking-study or comparison page, and no URL containing "event" or "webinar".Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source

Publish a quarterly index of price changes for common materials by trade and region, aggregated so no customer or supplier is identifiable, with a webinar for each release and a press note.

Original price data earns press, association talks, links and AI citations, and leads straight to the Pricing Intelligence product.

• Customer data concerns

  Aggregate and suppress small groups.

• Your websitePricing Intelligence page: "Our AI agents read construction material prices from vendor quotes, invoices, and receipts and track how they change throughout the year"; buyers can see "each material's price history" and "compare prices across vendors". Related story: Dynamic Systems (a Quanta Services company) "saved $1.5M/year".Source
• HiringAI Engineer (remote Europe, posted September 4, 2026): "post-PMF and scaling: already processing $3B+ in material purchase volume across 16 construction trades"; "Bidirectional integrations with unified data model across 13+ construction systems"; "evaluation sets across the board" for document extraction. A Senior Software Engineer (Backend) is also open.Source
• Your websiteBlog: 20 posts; recent ones include "2026 Material Prices Are a Killer How to Fight Back" (September 24, 2026), "Construction Procurement Trends 2025 US Mechanical Contractors" and "Meet your New Employees Field Materials AI Automation Agents" (August 13, 2026).Source
• HiringCompany description in the event marketing post: "The company has grown 3x over the past year and is now processing $2.5B+ in construction purchasing volume"; "raised over $20M in total funding"; AI agents "integrated with all major construction ERPs" across "purchasing, inventory management, accounts payable, and prefab operations".Source

Test the UK with a small motion: a UK case study page, UK pricing in pounds, Procore and Sage UK partners, and two UK trade events. Measure demos and close rates before hiring there.

A contained test answers whether the UK is worth a team.

• Distraction from the US

  Cap the test budget.

• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source
• Your websiteCase studies span ERPs (Foundation, Sage 100 Contractor, Sage 300 CRE, Viewpoint Vista, Procore, QuickBooks) and trades, from Swinerton and Teichert to a UK passive fire protection contractor running purchasing in Procore; the case-studies page is one long list.Source
• HiringAI Engineer (remote Europe, posted September 4, 2026): "post-PMF and scaling: already processing $3B+ in material purchase volume across 16 construction trades"; "Bidirectional integrations with unified data model across 13+ construction systems"; "evaluation sets across the board" for document extraction. A Senior Software Engineer (Backend) is also open.Source

Offer a supplier program: a distributor sponsors setup for its contractor customers and gets order data and preferred placement in quotes; contractors get a faster start. Pilot with one distributor.

It turns the vendor network into a second revenue and acquisition engine.

• Contractors distrust supplier influence

  Keep price comparison neutral.

• Your websiteVendors page: "Increase customer retention and loyalty. Vendors don't need to create an account in order to use Field Materials. Over 21,000 vendors in Field Materials AI network", with logos such as Rexel, FW Webb, Wesco, Fastenal, Grainger, Home Depot, Lowe's, Sunbelt Rentals, United Rentals and GMS.Source
• Your websiteResources page: "It is free for vendors to use Field Materials. For contractors, there is a subscription fee"; "Our pricing depends on the organization size and procurement volume. Schedule a demo to learn more and get a personalized quote."Source
• Your websitePricing Intelligence page: "Our AI agents read construction material prices from vendor quotes, invoices, and receipts and track how they change throughout the year"; buyers can see "each material's price history" and "compare prices across vendors". Related story: Dynamic Systems (a Quanta Services company) "saved $1.5M/year".Source

At booths and webinars, invite visitors to photograph a real invoice; show the AI extract lines and match them to a sample PO in under a minute. Scan the badge and follow up with the result.

A live result on the visitor's own document makes the 90% time claim believable.

• Sensitive documents

  Delete after the demo.

• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source
• HiringAI Engineer (remote Europe, posted September 4, 2026): "post-PMF and scaling: already processing $3B+ in material purchase volume across 16 construction trades"; "Bidirectional integrations with unified data model across 13+ construction systems"; "evaluation sets across the board" for document extraction. A Senior Software Engineer (Backend) is also open.Source
• HiringEvent Marketing Manager (remote US, posted September 3, 2026): will "own the engine that drives demand for Field Materials AI from trade shows and virtual events"; "Plan and run webinars, including co-hosted sessions with integration partners and professional associations"; "Build pre/post-event email campaigns"; "Run paired social media campaigns promoting events and webinars, leveraging Hubspot audiences"; "Track event and webinar ROI and leads in HubSpot"; also owns "company swag and marketing collateral for customers, prospects, and employees". LinkedIn Ads experience is a plus; copy must resonate "with construction professionals, from CFOs to field operations leaders".Source

Publish one page per agent (AP clerk, purchaser, receiving clerk) written as a job post: duties, hours covered, ERP it reports to, cost per month vs a hire. Promote them on LinkedIn next to real job posts.

It frames automation in the buyer's own hiring language.

• Seen as replacing staff

  Frame as covering overflow work.

• Your websiteBlog: 20 posts; recent ones include "2026 Material Prices Are a Killer How to Fight Back" (September 24, 2026), "Construction Procurement Trends 2025 US Mechanical Contractors" and "Meet your New Employees Field Materials AI Automation Agents" (August 13, 2026).Source
• HiringCompany description in the event marketing post: "The company has grown 3x over the past year and is now processing $2.5B+ in construction purchasing volume"; "raised over $20M in total funding"; AI agents "integrated with all major construction ERPs" across "purchasing, inventory management, accounts payable, and prefab operations".Source
• Your websiteHomepage: "Cut down rogue spending and save 5-10% in material costs", "Cut 90% of purchase order and AP invoice processing time"; "$2.5B+ in annual orders", "30,000+ construction projects", "25,000+ vendors", "Customers across 38 US states", "3 continents", "16 construction trades"; reviews linked on G2 and Capterra (4.7/5).Source