Foundry for Good growth playbook

Build a seller section in the first month: "Selling a nonprofit software company", "What a $250K-$5M ARR mission-driven SaaS business is worth, and what drives the multiple", "Selling to FFG vs a broker vs private equity", "What happens to your team and customers after a sale" (with the Tradewing story) and "Roll over your stake or exit fully". End each page with the Selling my business form. Let the new SEO & GEO strategist set the keywords and the copywriter produce drafts that the partners edit.

Owners of small mission-driven software companies rarely talk to brokers first; they search, read and then contact the buyer who explained the process best. Five useful pages give the Venture Associate inbound deal flow instead of only cold outreach.

[ ] /sell hub page linked from the menu
[ ] Five guide pages
[ ] Tradewing story with numbers
[ ] FFG vs broker vs private equity table
[ ] Selling-my-business form preselected
[ ] Confidentiality promise
[ ] Sitemap includes the new pages
[ ] Monthly inquiry report

• Sellers want privacy

  Promise a confidential first call and no public listing.

• Valuation pages set expectations too high

  Give ranges and the factors, not a single multiple.

• HiringVenture Associate (Ashby, Philippines, posted June 8, 2026, still open): "expand Foundry for Good's investment pipeline"; "Source and evaluate investment and acquisition opportunities"; "Build relationships with founders, investors, and intermediaries to expand deal flow"; "Support the growth of the Foundry for Good Angel Network"; "Support initiatives to position FFG as an active buyer and strategic investor".Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Your websiteBlog ("Ideas for mission-driven builders. Operator perspectives..."): two posts in total, "Where UP Diliman Graduates Work: A 2026 Look at Top Employers" (January 1, 2026) and "Inside FFG: Hear From Our Team" (April 30, 2026), both about working at FFG. There is nothing for founders thinking about selling, raising or leading a venture.Source
• Your websitefoundryforgood.com/sitemap.xml returns 404 (checked October 23, 2026), and robots.txt does not point to a sitemap, so search engines must find the 20-odd pages through links alone.Source
• Competitor researchBuyers of small software companies market hard to sellers. Tiny's homepage ("We buy wonderful businesses") links seller pages for "Sell SaaS", "SaaS valuation", "Sell without broker", "Founder transition" and comparisons such as "Tiny vs PE" and "Tiny vs brokers". Acquire.com offers to sell a business "in as little as 90 days" to "500k+ qualified buyers". Bonterra has consolidated nonprofit software brands such as EveryAction and Network for Good.See the research Source

Generate a sitemap from the site's routes, add it to robots.txt, submit it in Google Search Console and Bing Webmaster Tools, and include the Pitch Forum and Venture Studio subdomains' own sitemaps.

It is a short fix that helps every other content idea in this playbook get indexed quickly.

• Stale entries

  Build the sitemap automatically on deploy.

• Your websitefoundryforgood.com/sitemap.xml returns 404 (checked October 23, 2026), and robots.txt does not point to a sitemap, so search engines must find the 20-odd pages through links alone.Source
• Your websiteHomepage: "Marketing & Growth Engine: Proprietary channels that put your brand in front of the mission-driven world from day one" (a "100k+ List", SEO, content, webinars, summits, "AI Visibility", a "500+ partner network", NXUnite); four investment structures (Venture Studio, Early Stage Seed Investing, Growth Equity, Business Acquisitions); one testimonial, from Getting Attention.Source
• HiringMarketing and web hiring across the brands: a Senior SEO & GEO Strategist (June 2) to set SEO methodology and "Stay at the forefront of GEO and AI visibility"; a Marketing Specialist for Nexus (September 24) for newsletters, executive LinkedIn profiles, client reviews and the leads database; an AI Native Website Developer & Designer (October 9) to build sites "for Nexus Marketing's clients and Foundry for Good's family of brands"; a Website Developer and Designer (October 20) to improve the Double the Donation site "to support lead generation and conversion goals".Source

Add Tradewing as an acquisition case study and write a Double the Donation story (founding, growth, team and how the group's marketing engine supports it). Use one layout for every story: model (built, invested, acquired), starting point, what FFG did and three numbers.

Sellers, founders and angels each judge FFG by its track record; a full page of outcomes is the strongest pitch the site can make.

• Private numbers

  Use growth percentages rather than revenue.

• Your websiteCase Studies page ("Real ventures. Real outcomes."): two stories only, Getting Attention (incubated; "~$21K MRR in the first 18 months", "40 inbound leads per month", "9+ average NPS") and eCardWidget (invested in 2022). The Tradewing acquisition is not listed there, and Double the Donation, the largest brand, has no story.Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Your websiteProperties & Partners: seven brands: Tradewing (association platform), Double the Donation ("the leading provider of matching gift and volunteer grant solutions"), Nexus Marketing (SEO and content agency for social-good brands), eCardWidget, NXUnite (a community with "webinars, online directories, and educational content" for brands and mission-driven professionals), Getting Attention (Google Ad Grant management) and Fuller Focus (AI sales intelligence on "1.8M+ nonprofits").Source

Find the largest element on the homepage and acquisition pages, serve it as a compressed, preloaded image or text, reserve space for images and fonts to stop layout shifts, and split the JavaScript bundle so first content renders before the app loads. Recheck the field data after four weeks.

Speed affects both search ranking and whether a busy founder reads past the first screen.

• Redesign side effects

  Change one page type at a time.

• Google PageSpeedReal Chrome visitors to foundryforgood.com fail Core Web Vitals: Largest Contentful Paint 5.0 s (good is under 2.5 s) and Cumulative Layout Shift 0.15 (good is under 0.1) at the 75th percentile; Interaction to Next Paint is fine at 80 ms.Source
• HiringMarketing and web hiring across the brands: a Senior SEO & GEO Strategist (June 2) to set SEO methodology and "Stay at the forefront of GEO and AI visibility"; a Marketing Specialist for Nexus (September 24) for newsletters, executive LinkedIn profiles, client reviews and the leads database; an AI Native Website Developer & Designer (October 9) to build sites "for Nexus Marketing's clients and Foundry for Good's family of brands"; a Website Developer and Designer (October 20) to improve the Double the Donation site "to support lead generation and conversion goals".Source

When "Selling my business" or "Discussing growth equity" is chosen, show three questions: annual recurring revenue band, sector (nonprofit SaaS, GovTech, EdTech, services) and timing. Route those to the Venture Associate, reply within two business days, and offer a confidential call slot.

Owners considering a sale are nervous and shopping around; a fast, informed reply wins the first conversation.

• Fewer submissions

  Keep the questions optional.

• Your websiteLet's Chat page: name, email, optional company and a topic menu ("Selling my business", "Discussing growth equity", "Joining the Angel Network", "Pitching at the Pitch Forum" and four others), then a free-text message. No revenue, sector or timing questions and no stated reply time.Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Your websitePitch Forum: quarterly sessions on Zoom for B2B companies selling to nonprofits, associations, foundations and schools; "6 to 10" angel investors; "$25,000 to $100,000" expected check per investor; free to apply; "48 hrs" to hear back. Two kinds of company: early stage with traction, or "Growth is stable but no longer accelerating".Source
• HiringVenture Associate (Ashby, Philippines, posted June 8, 2026, still open): "expand Foundry for Good's investment pipeline"; "Source and evaluate investment and acquisition opportunities"; "Build relationships with founders, investors, and intermediaries to expand deal flow"; "Support the growth of the Foundry for Good Angel Network"; "Support initiatives to position FFG as an active buyer and strategic investor".Source

Make a one-page PDF and page: what FFG buys ($250K-$5M ARR, sectors, plateaued growth), deal structures, the 30-45 day close, the Tradewing result, a contact and a referral fee policy if FFG offers one. Send it to 30 small-software brokers and advisers who work with nonprofit and education software.

A clear buy box gets FFG onto brokers' buyer lists, where most small deals are first shown.

• Broker processes are slower than 30-45 days

  Say which parts FFG can still speed up.

• HiringVenture Associate (Ashby, Philippines, posted June 8, 2026, still open): "expand Foundry for Good's investment pipeline"; "Source and evaluate investment and acquisition opportunities"; "Build relationships with founders, investors, and intermediaries to expand deal flow"; "Support the growth of the Foundry for Good Angel Network"; "Support initiatives to position FFG as an active buyer and strategic investor".Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Competitor researchBuyers of small software companies market hard to sellers. Tiny's homepage ("We buy wonderful businesses") links seller pages for "Sell SaaS", "SaaS valuation", "Sell without broker", "Founder transition" and comparisons such as "Tiny vs PE" and "Tiny vs brokers". Acquire.com offers to sell a business "in as little as 90 days" to "500k+ qualified buyers". Bonterra has consolidated nonprofit software brands such as EveryAction and Network for Good.See the research Source

Tag directory and partner companies by size, sector and growth signals, pick those that fit the buy box, and start relationship-led conversations (a growth chat, a webinar slot, an introduction) long before any offer. Keep the outreach respectful and separate from NXUnite's member promises.

Proprietary deal flow comes from relationships built before a company is for sale.

• Partners feel targeted

  Keep it voluntary and lead with help, not offers.

• Your websiteProperties & Partners: seven brands: Tradewing (association platform), Double the Donation ("the leading provider of matching gift and volunteer grant solutions"), Nexus Marketing (SEO and content agency for social-good brands), eCardWidget, NXUnite (a community with "webinars, online directories, and educational content" for brands and mission-driven professionals), Getting Attention (Google Ad Grant management) and Fuller Focus (AI sales intelligence on "1.8M+ nonprofits").Source
• Your websiteHomepage: "Marketing & Growth Engine: Proprietary channels that put your brand in front of the mission-driven world from day one" (a "100k+ List", SEO, content, webinars, summits, "AI Visibility", a "500+ partner network", NXUnite); four investment structures (Venture Studio, Early Stage Seed Investing, Growth Equity, Business Acquisitions); one testimonial, from Getting Attention.Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• HiringVenture Associate (Ashby, Philippines, posted June 8, 2026, still open): "expand Foundry for Good's investment pipeline"; "Source and evaluate investment and acquisition opportunities"; "Build relationships with founders, investors, and intermediaries to expand deal flow"; "Support the growth of the Foundry for Good Angel Network"; "Support initiatives to position FFG as an active buyer and strategic investor".Source

Put the self-funded point on the Business Acquisitions page with what it means in practice: no fund clock, how long FFG intends to hold, how teams are kept and how the mission is protected, backed by the Tradewing and Double the Donation stories. Only state holding commitments the partners are willing to keep.

It answers a seller's biggest unspoken worry and sets FFG apart from financial buyers.

• A promise that limits future options

  Commit only to principles the partners will keep.

• HiringEvery FFG job post: "100% self-funded, with no outside investors or debt"; "95%+ employee retention rate"; "We currently have 100 team members who live in the Philippines"; the family of brands supports "nonprofits, trade associations, and mission-driven organizations".Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Competitor researchBuyers of small software companies market hard to sellers. Tiny's homepage ("We buy wonderful businesses") links seller pages for "Sell SaaS", "SaaS valuation", "Sell without broker", "Founder transition" and comparisons such as "Tiny vs PE" and "Tiny vs brokers". Acquire.com offers to sell a business "in as little as 90 days" to "500k+ qualified buyers". Bonterra has consolidated nonprofit software brands such as EveryAction and Network for Good.See the research Source

After each session, publish a short recap: how many companies pitched, sectors, investments made or in progress, and three lessons for founders selling to nonprofits. Name companies only with their permission. Keep applications open between sessions with a "next session" list.

Visible outcomes bring better applicants and more angels, and the lessons become useful content.

• Companies prefer privacy

  Report counts and lessons without names.

• Your websitePitch Forum: quarterly sessions on Zoom for B2B companies selling to nonprofits, associations, foundations and schools; "6 to 10" angel investors; "$25,000 to $100,000" expected check per investor; free to apply; "48 hrs" to hear back. Two kinds of company: early stage with traction, or "Growth is stable but no longer accelerating".Source
• Your websiteAngel & Advisor Network page: operators "who've built and sold companies serving nonprofits, schools, and associations"; "Over fourteen years, we've built, backed, and acquired seven companies"; members commit "At least $25K per deal, with $250K or more in total capital earmarked"; "Four forums a year, four to six vetted companies per session"; seven advisors listed.Source
• Your websiteBlog ("Ideas for mission-driven builders. Operator perspectives..."): two posts in total, "Where UP Diliman Graduates Work: A 2026 Look at Top Employers" (January 1, 2026) and "Inside FFG: Hear From Our Team" (April 30, 2026), both about working at FFG. There is nothing for founders thinking about selling, raising or leading a venture.Source

Ask each advisor to nominate two operators; invite partner executives to observe one forum; send a quarterly network letter with anonymised deal flow and outcomes; and publish an "angels" page section with what a member's first year looks like.

Peer referral is how operator-angel networks grow, and more angels bring better founders to the forum.

• Network quality drops

  Keep the stated requirements.

• Your websiteAngel & Advisor Network page: operators "who've built and sold companies serving nonprofits, schools, and associations"; "Over fourteen years, we've built, backed, and acquired seven companies"; members commit "At least $25K per deal, with $250K or more in total capital earmarked"; "Four forums a year, four to six vetted companies per session"; seven advisors listed.Source
• HiringVenture Associate (Ashby, Philippines, posted June 8, 2026, still open): "expand Foundry for Good's investment pipeline"; "Source and evaluate investment and acquisition opportunities"; "Build relationships with founders, investors, and intermediaries to expand deal flow"; "Support the growth of the Foundry for Good Angel Network"; "Support initiatives to position FFG as an active buyer and strategic investor".Source
• Your websiteVenture Studio site: "Building the Best Mission-Driven Companies with Philippine founders"; "500+ Network of partners", "8000+ Clients across the portfolio", "Up to PHP 100 M in investment committed", "7 operating holding companies"; a co-founder model pairing a Business & Operations Lead with a Technical Lead.Source

Publish a "what it is like to lead an FFG venture" story with the Getting Attention lead, a list of venture ideas the studio is looking to staff, and a short application. Promote it to the Philippines talent community the careers channels already reach.

A concrete story and open venture briefs attract stronger founders than a general invitation.

• Too many unqualified applicants

  Ask for a short written plan.

• Your websiteVenture Studio site: "Building the Best Mission-Driven Companies with Philippine founders"; "500+ Network of partners", "8000+ Clients across the portfolio", "Up to PHP 100 M in investment committed", "7 operating holding companies"; a co-founder model pairing a Business & Operations Lead with a Technical Lead.Source
• Your websiteCase Studies page ("Real ventures. Real outcomes."): two stories only, Getting Attention (incubated; "~$21K MRR in the first 18 months", "40 inbound leads per month", "9+ average NPS") and eCardWidget (invested in 2022). The Tradewing acquisition is not listed there, and Double the Donation, the largest brand, has no story.Source
• Your websiteCareers page: U.S. hiring is handled by each portfolio company; the Philippines team "spans engineering, growth, and operations across every venture in the portfolio". The site's social links are LinkedIn, a "Foundry For Good Careers" Facebook page and the @FFGCareers YouTube channel (38 subscribers, 11 videos).Source
• Your websiteHomepage: "Marketing & Growth Engine: Proprietary channels that put your brand in front of the mission-driven world from day one" (a "100k+ List", SEO, content, webinars, summits, "AI Visibility", a "500+ partner network", NXUnite); four investment structures (Venture Studio, Early Stage Seed Investing, Growth Equity, Business Acquisitions); one testimonial, from Getting Attention.Source

Give each partner a monthly post plan: one lesson from building a portfolio company, one note on what makes a business attractive to buy, one portfolio milestone. Repurpose the seller guide pages into posts, and track inquiries that mention LinkedIn.

Sellers and angels follow operators they trust; steady posts keep FFG front of mind until they are ready.

• Posts feel generic

  Every post includes one specific number or story.

• HiringMarketing and web hiring across the brands: a Senior SEO & GEO Strategist (June 2) to set SEO methodology and "Stay at the forefront of GEO and AI visibility"; a Marketing Specialist for Nexus (September 24) for newsletters, executive LinkedIn profiles, client reviews and the leads database; an AI Native Website Developer & Designer (October 9) to build sites "for Nexus Marketing's clients and Foundry for Good's family of brands"; a Website Developer and Designer (October 20) to improve the Double the Donation site "to support lead generation and conversion goals".Source
• Your websiteAngel & Advisor Network page: operators "who've built and sold companies serving nonprofits, schools, and associations"; "Over fourteen years, we've built, backed, and acquired seven companies"; members commit "At least $25K per deal, with $250K or more in total capital earmarked"; "Four forums a year, four to six vetted companies per session"; seven advisors listed.Source
• Your websiteBlog ("Ideas for mission-driven builders. Operator perspectives..."): two posts in total, "Where UP Diliman Graduates Work: A 2026 Look at Top Employers" (January 1, 2026) and "Inside FFG: Hear From Our Team" (April 30, 2026), both about working at FFG. There is nothing for founders thinking about selling, raising or leading a venture.Source

Add a recurring session for vendor founders: "Scaling or selling your nonprofit tech company", with an FFG partner and an advisor who has sold a company. Offer attendees a confidential growth review afterwards.

It reaches founders when they are thinking about growth, not only when a broker is already involved.

• Looks like a sales pitch

  Teach growth first; mention buying only at the end.

• Your websiteHomepage: "Marketing & Growth Engine: Proprietary channels that put your brand in front of the mission-driven world from day one" (a "100k+ List", SEO, content, webinars, summits, "AI Visibility", a "500+ partner network", NXUnite); four investment structures (Venture Studio, Early Stage Seed Investing, Growth Equity, Business Acquisitions); one testimonial, from Getting Attention.Source
• Your websiteProperties & Partners: seven brands: Tradewing (association platform), Double the Donation ("the leading provider of matching gift and volunteer grant solutions"), Nexus Marketing (SEO and content agency for social-good brands), eCardWidget, NXUnite (a community with "webinars, online directories, and educational content" for brands and mission-driven professionals), Getting Attention (Google Ad Grant management) and Fuller Focus (AI sales intelligence on "1.8M+ nonprofits").Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source

Publish a timeline of the first 12 months after an FFG acquisition: who joins from the shared team, how customers are told, what changes in marketing, sales and support, and how founders who stay are supported. Use Tradewing's new departments as the example.

Clear expectations lower seller anxiety and shorten the path from first call to letter of intent.

• Commits FFG to a fixed plan

  Describe a typical path, not a contract.

• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Competitor researchBuyers of small software companies market hard to sellers. Tiny's homepage ("We buy wonderful businesses") links seller pages for "Sell SaaS", "SaaS valuation", "Sell without broker", "Founder transition" and comparisons such as "Tiny vs PE" and "Tiny vs brokers". Acquire.com offers to sell a business "in as little as 90 days" to "500k+ qualified buyers". Bonterra has consolidated nonprofit software brands such as EveryAction and Network for Good.See the research Source
• HiringEvery FFG job post: "100% self-funded, with no outside investors or debt"; "95%+ employee retention rate"; "We currently have 100 team members who live in the Philippines"; the family of brands supports "nonprofits, trade associations, and mission-driven organizations".Source

Offer founders who fit the buy box a free growth review: website, search, AI visibility, ads and partner channels, with three fixes. Deliver it on a call with a partner and mention the growth equity and acquisition paths only if they ask.

It shows FFG's marketing engine at work and starts a trusted relationship without a sales pitch.

• Agency capacity

  Cap the number of reviews per week.

• HiringMore roles: a Sales Administrator (August 25) who creates proposals including "analysis of prospective clients' websites and digital presence" and owns conference preparation; a Community & Events Specialist (May 13) for Double the Donation webinars and partner marketing; a Meta Ads Specialist for Getting Attention; a Client Success Specialist for Tradewing (September 9).Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Your websiteHomepage: "Marketing & Growth Engine: Proprietary channels that put your brand in front of the mission-driven world from day one" (a "100k+ List", SEO, content, webinars, summits, "AI Visibility", a "500+ partner network", NXUnite); four investment structures (Venture Studio, Early Stage Seed Investing, Growth Equity, Business Acquisitions); one testimonial, from Getting Attention.Source
• HiringMarketing and web hiring across the brands: a Senior SEO & GEO Strategist (June 2) to set SEO methodology and "Stay at the forefront of GEO and AI visibility"; a Marketing Specialist for Nexus (September 24) for newsletters, executive LinkedIn profiles, client reviews and the leads database; an AI Native Website Developer & Designer (October 9) to build sites "for Nexus Marketing's clients and Foundry for Good's family of brands"; a Website Developer and Designer (October 20) to improve the Double the Donation site "to support lead generation and conversion goals".Source

Add a short FAQ to each structure page (who it is for, check sizes, timelines, criteria, examples), structured data for the organisation and FAQs, and an "About FFG" fact box (founded, brands, team size, self-funded). Monitor which sources assistants cite for ten target questions.

Being the cited answer puts FFG in front of founders before they contact anyone.

• Answers change often

  Recheck monthly and adjust.

• HiringMarketing and web hiring across the brands: a Senior SEO & GEO Strategist (June 2) to set SEO methodology and "Stay at the forefront of GEO and AI visibility"; a Marketing Specialist for Nexus (September 24) for newsletters, executive LinkedIn profiles, client reviews and the leads database; an AI Native Website Developer & Designer (October 9) to build sites "for Nexus Marketing's clients and Foundry for Good's family of brands"; a Website Developer and Designer (October 20) to improve the Double the Donation site "to support lead generation and conversion goals".Source
• Your websiteHomepage: "Marketing & Growth Engine: Proprietary channels that put your brand in front of the mission-driven world from day one" (a "100k+ List", SEO, content, webinars, summits, "AI Visibility", a "500+ partner network", NXUnite); four investment structures (Venture Studio, Early Stage Seed Investing, Growth Equity, Business Acquisitions); one testimonial, from Getting Attention.Source
• Your websiteAngel & Advisor Network page: operators "who've built and sold companies serving nonprofits, schools, and associations"; "Over fourteen years, we've built, backed, and acquired seven companies"; members commit "At least $25K per deal, with $250K or more in total capital earmarked"; "Four forums a year, four to six vetted companies per session"; seven advisors listed.Source
• Your websitePitch Forum: quarterly sessions on Zoom for B2B companies selling to nonprofits, associations, foundations and schools; "6 to 10" angel investors; "$25,000 to $100,000" expected check per investor; free to apply; "48 hrs" to hear back. Two kinds of company: early stage with traction, or "Growth is stable but no longer accelerating".Source

Publish a yearly report with aggregated, anonymised data: growth rates by sector and size, common reasons growth stalls, deal structures and timelines. Launch it at an NXUnite summit and send it to founders, brokers and angels.

Original data earns press and links, makes FFG the reference in its niche, and brings sellers and angels to the group.

• Too little data

  Add a founder survey through NXUnite.

• Your websiteAngel & Advisor Network page: operators "who've built and sold companies serving nonprofits, schools, and associations"; "Over fourteen years, we've built, backed, and acquired seven companies"; members commit "At least $25K per deal, with $250K or more in total capital earmarked"; "Four forums a year, four to six vetted companies per session"; seven advisors listed.Source
• Your websitePitch Forum: quarterly sessions on Zoom for B2B companies selling to nonprofits, associations, foundations and schools; "6 to 10" angel investors; "$25,000 to $100,000" expected check per investor; free to apply; "48 hrs" to hear back. Two kinds of company: early stage with traction, or "Growth is stable but no longer accelerating".Source
• Your websiteHomepage: "Marketing & Growth Engine: Proprietary channels that put your brand in front of the mission-driven world from day one" (a "100k+ List", SEO, content, webinars, summits, "AI Visibility", a "500+ partner network", NXUnite); four investment structures (Venture Studio, Early Stage Seed Investing, Growth Equity, Business Acquisitions); one testimonial, from Getting Attention.Source

Define the association cluster: the tools Tradewing customers also buy, the small companies that make them, and how a combined offer would work (shared sales, support and marketing). Target one or two add-on acquisitions and cross-sell to Tradewing customers.

Add-ons sold to an existing customer base grow faster and cost less to integrate than unrelated acquisitions.

• Integration strain

  Integrate sales and support first, product later.

• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Your websiteProperties & Partners: seven brands: Tradewing (association platform), Double the Donation ("the leading provider of matching gift and volunteer grant solutions"), Nexus Marketing (SEO and content agency for social-good brands), eCardWidget, NXUnite (a community with "webinars, online directories, and educational content" for brands and mission-driven professionals), Getting Attention (Google Ad Grant management) and Fuller Focus (AI sales intelligence on "1.8M+ nonprofits").Source
• HiringVenture Associate (Ashby, Philippines, posted June 8, 2026, still open): "expand Foundry for Good's investment pipeline"; "Source and evaluate investment and acquisition opportunities"; "Build relationships with founders, investors, and intermediaries to expand deal flow"; "Support the growth of the Foundry for Good Angel Network"; "Support initiatives to position FFG as an active buyer and strategic investor".Source

Describe the shared team as a product for sellers and portfolio companies: which functions are available from day one, typical costs compared with US hiring, and results from Tradewing and Getting Attention. Feature it on the acquisitions and growth equity pages and in the buy box.

Most small-company buyers offer money; FFG can show the people who will do the work.

• Capacity limits

  Plan hiring ahead of each acquisition.

• HiringEvery FFG job post: "100% self-funded, with no outside investors or debt"; "95%+ employee retention rate"; "We currently have 100 team members who live in the Philippines"; the family of brands supports "nonprofits, trade associations, and mission-driven organizations".Source
• Your websiteCareers page: U.S. hiring is handled by each portfolio company; the Philippines team "spans engineering, growth, and operations across every venture in the portfolio". The site's social links are LinkedIn, a "Foundry For Good Careers" Facebook page and the @FFGCareers YouTube channel (38 subscribers, 11 videos).Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• Your websiteCase Studies page ("Real ventures. Real outcomes."): two stories only, Getting Attention (incubated; "~$21K MRR in the first 18 months", "40 inbound leads per month", "9+ average NPS") and eCardWidget (invested in 2022). The Tradewing acquisition is not listed there, and Double the Donation, the largest brand, has no story.Source

Keep careers channels for talent, link them from the careers page only, and give the main site a company LinkedIn feed, the seller guides and portfolio news. Split the blog into "For founders" and "Inside FFG".

Each audience finds content meant for it, and the company looks like an investor and operator, not only an employer.

• Less recruiting traffic

  Keep the careers link prominent on the careers page.

• Your websiteCareers page: U.S. hiring is handled by each portfolio company; the Philippines team "spans engineering, growth, and operations across every venture in the portfolio". The site's social links are LinkedIn, a "Foundry For Good Careers" Facebook page and the @FFGCareers YouTube channel (38 subscribers, 11 videos).Source
• Your websiteBlog ("Ideas for mission-driven builders. Operator perspectives..."): two posts in total, "Where UP Diliman Graduates Work: A 2026 Look at Top Employers" (January 1, 2026) and "Inside FFG: Hear From Our Team" (April 30, 2026), both about working at FFG. There is nothing for founders thinking about selling, raising or leading a venture.Source

Create buyer profiles on the main marketplaces, set alerts for nonprofit, association, GovTech and EdTech software in the buy box, and answer matching listings within 48 hours with the FFG one-pager.

It is a cheap, steady source of sellers who already decided to sell.

• Competitive auctions raise prices

  Lead with the shared team and fast close, not price.

• Competitor researchBuyers of small software companies market hard to sellers. Tiny's homepage ("We buy wonderful businesses") links seller pages for "Sell SaaS", "SaaS valuation", "Sell without broker", "Founder transition" and comparisons such as "Tiny vs PE" and "Tiny vs brokers". Acquire.com offers to sell a business "in as little as 90 days" to "500k+ qualified buyers". Bonterra has consolidated nonprofit software brands such as EveryAction and Network for Good.See the research Source
• Your websiteBusiness Acquisitions page: "Expedited 30-45 Day Close", "from LOI to funded close"; full buyouts or a rolled-over stake; criteria "$250K to $5M ARR" in "nonprofit SaaS, GovTech, EdTech, or specialized Social Services" with "plateaued growth"; owners who are "Founders seeking an exit, retiring owners". It carries the Tradewing story: acquired October 2024, rebranded, new Client Success, Sales and Marketing teams, "+28% Increase in Client Retention".Source
• HiringVenture Associate (Ashby, Philippines, posted June 8, 2026, still open): "expand Foundry for Good's investment pipeline"; "Source and evaluate investment and acquisition opportunities"; "Build relationships with founders, investors, and intermediaries to expand deal flow"; "Support the growth of the Foundry for Good Angel Network"; "Support initiatives to position FFG as an active buyer and strategic investor".Source