Gap International growth playbook

Render the menu as plain HTML links (keep the same design), publish a real XML sitemap of every program, product, challenge, insight and case study page, add a robots.txt that points to it, and make missing pages return a true 404. Submit the sitemap in Search Console and Bing Webmaster Tools, then add H1 headings and meta descriptions to the program pages that lack them.

Paid campaigns are about to start; organic and AI-assistant discovery of the same pages is the cheapest pipeline the new hire can add, and it makes every campaign page easier to rank.

[ ] Offers and Challenges menus in plain HTML
[ ] /sitemap.xml with all 22 offer pages, insights and case studies
[ ] /robots.txt with the sitemap line
[ ] Unknown addresses return 404
[ ] One H1 per page
[ ] Meta descriptions on program pages
[ ] Sitemap submitted to Google and Bing
[ ] Monthly index report

• Old error pages already indexed

  Real 404s let them drop out.

• Menu design changes

  Keep the look; only the markup changes.

• Your websiteThe Offers and Challenges menus (2 consulting services, 6 courses and programs, 5 digital products and 9 key-challenge pages) are drawn in the browser by JavaScript from a data list; the homepage HTML itself links only to About, Approach, Impact, Insights, Contact, Careers, the Genius Institute and four insights. All 22 menu pages load normally.Source
• Crawl checkChecked October 23, 2026 and again later that day: /sitemap.xml and /robots.txt both return the site's "Page Not Found" page with HTTP status 200 and a noindex tag, and a made-up address also returns 200 instead of 404. The homepage, Insights, Contact and Performance Diagnostic pages have no H1 heading, and the Breakthrough Enterprise Consulting page has no meta description.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source
• Your websiteProgram pages: Building a Breakthrough Executive, a one-year program ("Session 1: You as Leader", "Session 2: Leader in Relationship", "Session 3: Leader in Organization"), "Clients often reference this program as the most effective and productive year of their careers to date"; Executive Mastery, a one-year peer group "for those who want a lifetime of development"; Breakthrough Enterprise Consulting, "a catalyst to shift the thinking and behaviors of leaders and teams". Each page ends with "Contact Us" and a brochure.Source

Pick one pattern for all programs: show the brochure immediately and offer a short optional form ("Send me the next cohort dates" or "Talk to a consultant"). Track downloads as events either way.

Consistent capture makes the funnel measurable, which is what the new demand generation role is asked to deliver.

• Fewer named leads

  Measure meetings booked, not forms filled.

• Your websiteBrochures are captured inconsistently: on Executive Mastery and The Performance Diagnostic, "Download" opens a sign-up form (Dynamics 365 marketing form), while Building a Breakthrough Executive and Leveraging Genius link their PDF brochures directly with no form.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source
• Your websiteProgram pages: Building a Breakthrough Executive, a one-year program ("Session 1: You as Leader", "Session 2: Leader in Relationship", "Session 3: Leader in Organization"), "Clients often reference this program as the most effective and productive year of their careers to date"; Executive Mastery, a one-year peer group "for those who want a lifetime of development"; Breakthrough Enterprise Consulting, "a catalyst to shift the thinking and behaviors of leaders and teams". Each page ends with "Contact Us" and a brochure.Source

Find the shifting elements with PageSpeed and Chrome DevTools, reserve space for the cookie notice, form containers and images, and load the bookmark and sign-in widgets without pushing content.

Passing all three measures removes a small ranking drag and makes the program pages feel steadier for executives.

• Field data updates slowly

  Track the lab score weekly meanwhile.

• Google PageSpeed (real visitors)Chrome UX Report for gapinternational.com at the 75th percentile: LCP 1,619 ms (good, 25% faster than before), INP 96 ms (good), CLS 0.11, just above the 0.1 limit for "good", so the site misses Core Web Vitals on layout shift alone.Source
• Your websiteMarketing scripts on every page: Google Tag Manager, Hotjar, a 6sense web tag, Dynamics 365 marketing forms and a separate Salesfusion tracking script on a gapinternational.com subdomain.Source
• Your websiteBrochures are captured inconsistently: on Executive Mastery and The Performance Diagnostic, "Download" opens a sign-up form (Dynamics 365 marketing form), while Building a Breakthrough Executive and Leveraging Genius link their PDF brochures directly with no form.Source

Make the newest piece (or a chosen current one) the featured slot automatically, fix the spelling, and add a short "latest from Gap" line to the homepage.

Current content signals an active firm and gives every campaign a fresh landing page.

• Chosen feature goes stale again

  Default to newest.

• Your websiteInsights page: the featured piece at the top is a report from December 23, 2024, while the newest articles are from October 20, July 8 and May 29, 2026; the topic filter lists "Breakthough"; a bookmark feature saves content for signed-in users. The site lists LinkedIn, Facebook and Instagram, and no newsletter sign-up.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Add a short form on the Contact page: name, company, role, and "what are you trying to achieve" using the nine key challenges (team alignment, large-scale change, talent development and so on). Route each to the right consultant and reply within one business day.

A clear, routed form converts visitors who are ready to talk, and the challenge answer tells the consultant how to open the call.

• Low-fit inquiries

  Add a company-size field.

• Your websiteContact page: headquarters at 700 Old Marple Road, Springfield, PA, a phone number and a general info@ email address; inquiries otherwise go through "Contact Us" pop-up forms on program pages.Source
• Your websiteThe Offers and Challenges menus (2 consulting services, 6 courses and programs, 5 digital products and 9 key-challenge pages) are drawn in the browser by JavaScript from a data list; the homepage HTML itself links only to About, Approach, Impact, Insights, Contact, Careers, the Genius Institute and four insights. All 22 menu pages load normally.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Add one matching case study or client video to each program and challenge page, with the result in one line and a link to the full story.

Proof at the moment of interest lifts inquiries more than proof on a separate page.

• Client permissions

  Use only published stories.

• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source
• Your websiteProgram pages: Building a Breakthrough Executive, a one-year program ("Session 1: You as Leader", "Session 2: Leader in Relationship", "Session 3: Leader in Organization"), "Clients often reference this program as the most effective and productive year of their careers to date"; Executive Mastery, a one-year peer group "for those who want a lifetime of development"; Breakthrough Enterprise Consulting, "a catalyst to shift the thinking and behaviors of leaders and teams". Each page ends with "Contact Us" and a brochure.Source
• Your websiteThe Offers and Challenges menus (2 consulting services, 6 courses and programs, 5 digital products and 9 key-challenge pages) are drawn in the browser by JavaScript from a data list; the homepage HTML itself links only to About, Approach, Impact, Insights, Contact, Careers, the Genius Institute and four insights. All 22 menu pages load normally.Source

Audit what each tool does, keep one system of record for forms, email and tracking (with 6sense for account intent), retire the duplicate, and build a single dashboard from first visit to signed engagement.

Clean data is the foundation of every other demand generation decision, and fewer scripts also help page speed.

• Data loss in migration

  Export full history first.

• Your websiteMarketing scripts on every page: Google Tag Manager, Hotjar, a 6sense web tag, Dynamics 365 marketing forms and a separate Salesfusion tracking script on a gapinternational.com subdomain.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source
• Google PageSpeed (real visitors)Chrome UX Report for gapinternational.com at the 75th percentile: LCP 1,619 ms (good, 25% faster than before), INP 96 ms (good), CLS 0.11, just above the 0.1 limit for "good", so the site misses Core Web Vitals on layout shift alone.Source

Pick 100 target accounts with intent signals for transformation and leadership alignment, run LinkedIn ads to their executives with case studies from similar industries, and give consultants a short brief for outreach.

Account focus fits a high-value consulting sale where a handful of new clients a year matter.

• Intent data is noisy

  Combine with public trigger events.

• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source
• Your websiteMarketing scripts on every page: Google Tag Manager, Hotjar, a 6sense web tag, Dynamics 365 marketing forms and a separate Salesfusion tracking script on a gapinternational.com subdomain.Source
• HiringEvery post: "a global performance consulting company" whose "work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations, from Fortune 1000 companies to entrepreneurs", for "nearly 50 years". A Head Cook role (posted May 2026) is also open at the Springfield, PA headquarters.Source
• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source

Add a case study, a short video, a brochure and the routed form to each challenge page, then run small Google and LinkedIn campaigns to the three with the most search demand.

Challenge language matches how buyers search, and each page becomes a measurable campaign entry point.

• Expensive clicks

  Target executives by title on LinkedIn.

• #1 Let search engines and AI assistants find the 22 program pages: real links, a sitemap and real 404s

• Your websiteThe Offers and Challenges menus (2 consulting services, 6 courses and programs, 5 digital products and 9 key-challenge pages) are drawn in the browser by JavaScript from a data list; the homepage HTML itself links only to About, Approach, Impact, Insights, Contact, Careers, the Genius Institute and four insights. All 22 menu pages load normally.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source
• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source

Have the CEO, President and two managing directors each post weekly: a short lesson from an insight, a client conversation clip, or a question. Repurpose every article into five posts.

Executive voices build trust with executive buyers and feed the account-based program.

• Leaders lack time

  Draft for them; they edit.

• Your websiteInsights page: the featured piece at the top is a report from December 23, 2024, while the newest articles are from October 20, July 8 and May 29, 2026; the topic filter lists "Breakthough"; a bookmark feature saves content for signed-in users. The site lists LinkedIn, Facebook and Instagram, and no newsletter sign-up.Source
• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Host a quarterly 45-minute session with a client executive on one key challenge, promote it to target accounts and alumni, and follow up with the challenge page and a consultant offer.

Peer executives are the most credible voice for a consulting firm, and events produce named, timely leads.

• Low live attendance

  Promote the recording as the main asset.

• Your websiteThe Genius Institute "drives research and development at Gap International" with "researchers with advanced degrees in linguistics"; its latest paper is "The Transferability of Brilliance", alongside a TEDx talk, a CEO interview series ("The CEO's Perspective") and articles such as "Communicative Repair: Why 'Huh' Could be the Most Powerful Word in the Workplace".Source
• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Build a 10-question alignment check a leader can send to their team, returning a one-page summary and an offer to review it with a consultant. Feed answers into the CRM.

A personal result is the strongest opening for a consulting conversation, and it tests demand for the coming digital experience.

• Cheapens the full diagnostic

  Keep it short and point to the full version.

• Your websiteDigital products: Breakthrough Course Online ("interactive, self-study program" with "a comprehensive Leader Guide"), Leveraging Genius Online ("a three-hour immersive online program of self-study") and The Performance Diagnostic ("a data-driven approach to measure and change a company's current environment", "simple and scalable"); the pages offer a language choice before starting, describe use "during times of crisis", and run behind a Sign In.Source
• HiringDigital Experience Product Leader (posted October 6, 2026): Gap International "is creating a groundbreaking digital experience for business executives" that will "provide executives with on-demand access to the thinking, practices, and capabilities" behind its work; the leader will "Move rapidly from ideas to prototypes, testing, learning, MVP development, and launch" and "Create experiences that executives return to repeatedly".Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Build an alumni list from past programs, invite them to an alumni newsletter and annual event, and track job changes so consultants can reach out when an alumnus becomes a new leader somewhere.

Alumni bring repeat engagements and referrals at a fraction of the cost of new accounts.

• Old contact data

  Refresh through LinkedIn.

• HiringEvery post: "a global performance consulting company" whose "work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations, from Fortune 1000 companies to entrepreneurs", for "nearly 50 years". A Head Cook role (posted May 2026) is also open at the Springfield, PA headquarters.Source
• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Build a CHRO page and nurture: talent development and culture challenges, HR-relevant case studies, the alignment check and an HR-leader roundtable.

A dedicated path for a key buyer improves conversion compared with one generic journey.

• HR is not the decision maker

  Give CHROs a CEO-ready summary.

• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source
• Your websiteInsights page: the featured piece at the top is a report from December 23, 2024, while the newest articles are from October 20, July 8 and May 29, 2026; the topic filter lists "Breakthough"; a bookmark feature saves content for signed-in users. The site lists LinkedIn, Facebook and Instagram, and no newsletter sign-up.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Recruit five client organizations for a paid pilot: their executives get early access, a monthly session with consultants, and a voice in the roadmap. Measure weekly use and outcomes before wider launch.

Existing clients trust the method, give honest feedback and fund the first version.

• Digital dilutes the premium brand

  Keep consultant touchpoints in the pilot.

• HiringDigital Experience Product Leader (posted October 6, 2026): Gap International "is creating a groundbreaking digital experience for business executives" that will "provide executives with on-demand access to the thinking, practices, and capabilities" behind its work; the leader will "Move rapidly from ideas to prototypes, testing, learning, MVP development, and launch" and "Create experiences that executives return to repeatedly".Source
• Your websiteDigital products: Breakthrough Course Online ("interactive, self-study program" with "a comprehensive Leader Guide"), Leveraging Genius Online ("a three-hour immersive online program of self-study") and The Performance Diagnostic ("a data-driven approach to measure and change a company's current environment", "simple and scalable"); the pages offer a language choice before starting, describe use "during times of crisis", and run behind a Sign In.Source
• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source

Aggregate anonymized diagnostic results into an annual report (alignment by industry, level and company size), launched with a webinar and press, and let leaders compare their team against it with the alignment check.

Original data earns attention, links and AI citations, and positions Gap against data-led rivals.

• Small samples

  Report only groups with enough responses.

• Your websiteThe Genius Institute "drives research and development at Gap International" with "researchers with advanced degrees in linguistics"; its latest paper is "The Transferability of Brilliance", alongside a TEDx talk, a CEO interview series ("The CEO's Perspective") and articles such as "Communicative Repair: Why 'Huh' Could be the Most Powerful Word in the Workplace".Source
• Your websiteDigital products: Breakthrough Course Online ("interactive, self-study program" with "a comprehensive Leader Guide"), Leveraging Genius Online ("a three-hour immersive online program of self-study") and The Performance Diagnostic ("a data-driven approach to measure and change a company's current environment", "simple and scalable"); the pages offer a language choice before starting, describe use "during times of crisis", and run behind a Sign In.Source
• Competitor researchRivals' own homepages: Center for Creative Leadership, "Leadership Development Trusted by 2/3 of the Fortune 1000", "For 50+ years"; BTS, "Strategy made personal", experiential learning, leadership development and AI innovation; RHR International, "Executive Leadership Assessment, Coaching and Development" with "data-driven insights".See the research Source

Pick the three largest non-English markets by client revenue, translate the key program pages, a case study and the Contact form, and run local LinkedIn campaigns.

Executives respond better in their own language, and the course translations already exist.

• Maintenance cost

  Translate only the core pages.

• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source
• Your websiteDigital products: Breakthrough Course Online ("interactive, self-study program" with "a comprehensive Leader Guide"), Leveraging Genius Online ("a three-hour immersive online program of self-study") and The Performance Diagnostic ("a data-driven approach to measure and change a company's current environment", "simple and scalable"); the pages offer a language choice before starting, describe use "during times of crisis", and run behind a Sign In.Source
• HiringEvery post: "a global performance consulting company" whose "work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations, from Fortune 1000 companies to entrepreneurs", for "nearly 50 years". A Head Cook role (posted May 2026) is also open at the Springfield, PA headquarters.Source

Launch a short monthly email: one phrase or language pattern that changes performance, with the research behind it and a practice for leaders. Offer sign-up on every insight.

A distinctive, useful email builds an owned audience no rival has, and feeds the alumni and account programs.

• Too academic

  One practice per issue.

• Your websiteThe Genius Institute "drives research and development at Gap International" with "researchers with advanced degrees in linguistics"; its latest paper is "The Transferability of Brilliance", alongside a TEDx talk, a CEO interview series ("The CEO's Perspective") and articles such as "Communicative Repair: Why 'Huh' Could be the Most Powerful Word in the Workplace".Source
• Your websiteInsights page: the featured piece at the top is a report from December 23, 2024, while the newest articles are from October 20, July 8 and May 29, 2026; the topic filter lists "Breakthough"; a bookmark feature saves content for signed-in users. The site lists LinkedIn, Facebook and Instagram, and no newsletter sign-up.Source
• HiringSenior Manager, Integrated Marketing & Demand Generation (Philadelphia area, posted October 2, 2026): will "Own Marketing's contribution to pipeline and revenue", "Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes", "Build scalable marketing operations" including "marketing technology effectiveness", and run campaigns "across leading platforms, including LinkedIn, Google, Meta"; experience across "content, events, email, ABM, nurture, thought leadership, and partnerships" with tools such as Salesforce, HubSpot, Marketo, 6sense or Demandbase. Success means "Increased marketing contribution to pipeline and revenue" and "Clear visibility into marketing performance".Source

Run quarterly invitation-only dinners for 12 executives from target accounts and alumni around one challenge, with a client guest. Follow up with the alignment check.

An intimate, memorable setting creates relationships that ads cannot.

• Travel barrier

  Start with Philadelphia and New York region executives.

• HiringEvery post: "a global performance consulting company" whose "work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations, from Fortune 1000 companies to entrepreneurs", for "nearly 50 years". A Head Cook role (posted May 2026) is also open at the Springfield, PA headquarters.Source
• Your websiteContact page: headquarters at 700 Old Marple Road, Springfield, PA, a phone number and a general info@ email address; inquiries otherwise go through "Contact Us" pop-up forms on program pages.Source
• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source

Publish every client and CEO conversation on a YouTube channel with chapters and transcripts, embed them on program pages, and cut short clips for LinkedIn.

Video is searchable on YouTube and in AI answers, and executives share clips with their teams.

• Client approvals

  Use already-published videos.

• Your websiteImpact page: "50,000+ Executives", "1,500+ Organizations", "65+ Countries"; case studies for American Heart Association, Diageo, Kraft, Owens Corning and PNC Bank; videos with PG&E's CEO on aligning around outcomes and SharkNinja's Chief People Officer on culture; the headline "The market is forecasting single-digit growth. You want double-digit."Source
• Your websiteThe Genius Institute "drives research and development at Gap International" with "researchers with advanced degrees in linguistics"; its latest paper is "The Transferability of Brilliance", alongside a TEDx talk, a CEO interview series ("The CEO's Perspective") and articles such as "Communicative Repair: Why 'Huh' Could be the Most Powerful Word in the Workplace".Source
• Your websiteInsights page: the featured piece at the top is a report from December 23, 2024, while the newest articles are from October 20, July 8 and May 29, 2026; the topic filter lists "Breakthough"; a bookmark feature saves content for signed-in users. The site lists LinkedIn, Facebook and Instagram, and no newsletter sign-up.Source