Genea growth playbook

Publish a locator of approved integrators (region, verticals served, certification level, contact), linked from the demo form, the integrator pages and every industry page. Route "I need an installer" demo requests to the matching partner, and register the lead to them automatically so partners see Genea marketing sending them work.

It turns the promise on the partner page ("Generate leads through Genea digital marketing") into something partners can see, raises partner-sourced pipeline, and gives end users a faster path from interest to install.

[ ] Listing criteria and tiers agreed
[ ] Partner profiles: region, verticals, certifications
[ ] Locator live on /integrators/
[ ] "Need an installer?" question on the demo form
[ ] Routing and lead registration in Salesforce
[ ] Links from industry and role pages
[ ] Monthly lead report to each partner

• Partners compete over leads

  Route by region and vertical with clear rules.

• Direct sales loses deals

  Agree which accounts stay direct before launch.

• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source
• Your websiteIntegrators page ("Genea Partner Program"): "Become A Partner" and "Partner Login"; promises integrators "Generate leads through Genea digital marketing", "Open Architecture with Mercury & HID", 24/7/365 support and "Custom APIs, SDKs, and no-cost integrations"; says "With Customers Spread Across 39 Countries, Genea Connects Partners Globally". The three testimonials on it are from end-user IT and engineering directors, not integrators.Source
• Competitor researchRivals' own homepages: Avigilon Alta (cloud security) links "Find a Partner" to a partner locator; Brivo ("Unified Physical Security") links partner deal registration, partner certification, partner tools and partner success pages; Verkada ("Security Systems for the Modern Enterprise") offers a "Free 30-day trial".See the research Source

Agree one current fact sheet (countries, locations, square feet, users, retention, NPS) with a date, publish it on every page from one source, and give it to partners for their decks.

Consistent numbers make the strong ones (98% retention, NPS 75) believable and save the refresh from carrying old figures.

• Numbers go stale again

  Review each quarter.

• Your websiteProof numbers differ across the site: the homepage says "98% Customer Retention", a "75 Net Promoter Score", "45 Countries", "4,300+ Locations", "435+ Million ft² Covered" and "1300000+ Satisfied Users"; the About page says Genea has helped "over 4,500 companies"; the integrators page and job posts say 39 countries and over 1 million users.Source
• HiringSenior Manager, Information Security & IT (Irvine or remote US, posted September 25, 2026): "Genea is already SOC 2 Type 2 compliant", the role adds "readiness for ISO 27001" and will "Own customer cybersecurity questionnaires, RFP responses, customer security reviews" and "Represent Genea's cybersecurity program in customer and partner discussions". Every post: Genea "provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries".Source
• Your websiteIntegrators page ("Genea Partner Program"): "Become A Partner" and "Partner Login"; promises integrators "Generate leads through Genea digital marketing", "Open Architecture with Mercury & HID", 24/7/365 support and "Custom APIs, SDKs, and no-cost integrations"; says "With Customers Spread Across 39 Countries, Genea Connects Partners Globally". The three testimonials on it are from end-user IT and engineering directors, not integrators.Source
• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source

Interview five integrator partners and publish short quotes and two partner case studies (recurring revenue added, install time, support experience). Replace the dated forecast with Genea's own partner results.

Peer proof is what moves integrators, and it gives the new partner program a credible opening.

• Partners hesitant to share numbers

  Use ranges or percentages.

• Your websiteIntegrators page ("Genea Partner Program"): "Become A Partner" and "Partner Login"; promises integrators "Generate leads through Genea digital marketing", "Open Architecture with Mercury & HID", 24/7/365 support and "Custom APIs, SDKs, and no-cost integrations"; says "With Customers Spread Across 39 Countries, Genea Connects Partners Globally". The three testimonials on it are from end-user IT and engineering directors, not integrators.Source
• Your websiteA second partner page, Security Integrators: "Switching to the Cloud Just Got Easier", citing an industry "poised to grow to over $20 billion by 2027"; benefits "Genea programs the system for the integrator", "A project coordinator is assigned to each installation", "No Lengthy Agreements Required", "Easy Pricing Model"; its 13 testimonials are from end users (property managers, IT staff, a realtor), none from an integrator.Source
• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source

Combine them into one partner hub with three paths (become a partner, find an integrator, partner login), redirect the other page, and add the A&E program and technology partners as sections.

One page concentrates search authority and makes the program look like a program.

• Loss of rankings

  Use a single 301 and keep the best copy.

• Your websiteIntegrators page ("Genea Partner Program"): "Become A Partner" and "Partner Login"; promises integrators "Generate leads through Genea digital marketing", "Open Architecture with Mercury & HID", 24/7/365 support and "Custom APIs, SDKs, and no-cost integrations"; says "With Customers Spread Across 39 Countries, Genea Connects Partners Globally". The three testimonials on it are from end-user IT and engineering directors, not integrators.Source
• Your websiteA second partner page, Security Integrators: "Switching to the Cloud Just Got Easier", citing an industry "poised to grow to over $20 billion by 2027"; benefits "Genea programs the system for the integrator", "A project coordinator is assigned to each installation", "No Lengthy Agreements Required", "Easy Pricing Model"; its 13 testimonials are from end users (property managers, IT staff, a realtor), none from an integrator.Source
• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source

Add "Do you have a security integrator?" (yes, name it / no, recommend one / I am an integrator) to the demo form. Route each answer: to the named partner with Genea sales, to the locator match, or to channel sales.

Routing at the first touch speeds response, protects partner relationships and makes channel-influenced pipeline measurable.

• More form friction

  Keep it one optional question.

• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteIndustry pages for commercial real estate, enterprise, small and mid-size business, commercial security, healthcare, retail, education, co-working and hotels; role pages for property managers, building engineers, IT and security teams, security integrators, A&E teams and security consultants. The main call to action everywhere is "Book a Demo".Source
• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source

Package the SOC 2 report request flow, a standard questionnaire (SIG Lite or CAIQ), architecture and data-flow summaries, and the Genea MCP permission model into one pack linked from the Trust Center and every enterprise page. Give partners the same pack.

Faster security reviews shorten enterprise sales cycles, and partners win more deals when they can answer IT on the spot.

• Sensitive details exposed

  Gate detailed documents behind NDA in the Trust Center.

• HiringSenior Manager, Information Security & IT (Irvine or remote US, posted September 25, 2026): "Genea is already SOC 2 Type 2 compliant", the role adds "readiness for ISO 27001" and will "Own customer cybersecurity questionnaires, RFP responses, customer security reviews" and "Represent Genea's cybersecurity program in customer and partner discussions". Every post: Genea "provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries".Source
• Your websiteSecurity pages: a public Trust Center (trust.getgenea.com), a status page and a Security and Compliance page, linked from the footer; the main navigation leads with products, industries and roles.Source
• Your websiteGenea MCP: "connects the AI assistant your team already uses to your Genea account. Ask for what you need in plain English, review the change, and approve it"; it "inherits each user's existing permissions" and records every action in the audit log; use cases include onboarding, contractors, visitors and investigations.Source

Launch deal registration in the partner portal with clear rules (protection period, margin uplift for registered deals), promote it on the partner hub and in partner emails, and report registered pipeline monthly.

Registration rewards partners for finding projects and gives marketing a clean measure of channel-sourced pipeline.

• Conflicts with direct deals

  Publish clear conflict rules.

• Competitor researchRivals' own homepages: Avigilon Alta (cloud security) links "Find a Partner" to a partner locator; Brivo ("Unified Physical Security") links partner deal registration, partner certification, partner tools and partner success pages; Verkada ("Security Systems for the Modern Enterprise") offers a "Free 30-day trial".See the research Source
• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source

Offer MDF tied to ready kits: a co-branded landing page, email sequence, LinkedIn ads and a "migrate off legacy access control" webinar the partner can host. Fund the kit, track the leads.

Kits turn budget into campaigns that partners actually run, and keep the Genea message consistent.

• Funds misused

  Pay on proof of performance.

• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteWebinars: product updates (2024, Q2 2025, Q4 2025, 2026 mid-year), "Migration Without the Mayhem" on moving off a legacy system, co-hosted sessions with Milestone, HiveWatch and Shooter Detection Systems, an "A&E Program Overview", and an executive fireside chat.Source
• Your websiteIntegrators page ("Genea Partner Program"): "Become A Partner" and "Partner Login"; promises integrators "Generate leads through Genea digital marketing", "Open Architecture with Mercury & HID", 24/7/365 support and "Custom APIs, SDKs, and no-cost integrations"; says "With Customers Spread Across 39 Countries, Genea Connects Partners Globally". The three testimonials on it are from end-user IT and engineering directors, not integrators.Source

Create two levels (certified installer, certified expert) from existing training, award badges, show levels in the locator and tie MDF and lead routing to them.

Certified partners install faster and better, and levels make the program feel valuable.

• Partners see it as a burden

  Keep it short and tie to benefits.

• #1 A "Find a Genea integrator" locator, so end-user demand has somewhere to go in the channel

• Competitor researchRivals' own homepages: Avigilon Alta (cloud security) links "Find a Partner" to a partner locator; Brivo ("Unified Physical Security") links partner deal registration, partner certification, partner tools and partner success pages; Verkada ("Security Systems for the Modern Enterprise") offers a "Free 30-day trial".See the research Source
• Your websiteIntegrators page ("Genea Partner Program"): "Become A Partner" and "Partner Login"; promises integrators "Generate leads through Genea digital marketing", "Open Architecture with Mercury & HID", 24/7/365 support and "Custom APIs, SDKs, and no-cost integrations"; says "With Customers Spread Across 39 Countries, Genea Connects Partners Globally". The three testimonials on it are from end-user IT and engineering directors, not integrators.Source
• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source

Invite eight integrators and two technology partners to quarterly sessions on the roadmap, the partner program and marketing; publish what changed because of their input.

A board improves the program, builds loyalty with the most active partners and surfaces competitive intelligence.

• Only large partners heard

  Reserve seats for smaller ones.

• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteWebinars: product updates (2024, Q2 2025, Q4 2025, 2026 mid-year), "Migration Without the Mayhem" on moving off a legacy system, co-hosted sessions with Milestone, HiveWatch and Shooter Detection Systems, an "A&E Program Overview", and an executive fireside chat.Source
• Your websiteThree product lines on one platform: Genea Security (cloud access control, mobile access, Apple and Google Wallet keys, visitor management, badge printing, tenant portals, wireless locks, shooter detection, IP intercom), On-Demand HVAC (after-hours HVAC requests with itemized tenant billing) and Submeter Billing (networked and manual meter reading); "Works With Most Existing Hardware" and with "your existing BMS".Source

Build a list of 200 lookalike accounts, run LinkedIn and display ads to their IT and workplace leaders with the closest case study, and coordinate BDR outreach and partner involvement per account.

Lookalike targeting with matching proof converts better than broad campaigns and gives account-level reporting from day one.

• Small lists saturate

  Refresh accounts monthly.

• Your websiteCase studies include Shopify, Jamf, OfferUp, Sunrun, Mercer, Adyen, People.ai, a Pepsi bottler, Sage Realty, Hines, the Cincinnati Open and Vestavia Hills City Schools; the homepage says "The World's Largest Commercial Real Estate & Enterprise Companies Trust Genea".Source
• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteGenea MCP: "connects the AI assistant your team already uses to your Genea account. Ask for what you need in plain English, review the change, and approve it"; it "inherits each user's existing permissions" and records every action in the audit log; use cases include onboarding, contractors, visitors and investigations.Source

Offer a defined starter package (a few doors, mobile keys, installation through a nearby partner) with a price range, a short self-serve quiz and an automated email path, while keeping demos for larger accounts.

A clear starting offer lowers the effort for commercial buyers and gives partners small, fast deals.

• Price anchoring for enterprise

  Show ranges for small sites only.

• #1 A "Find a Genea integrator" locator, so end-user demand has somewhere to go in the channel

• Your websiteIndustry pages for commercial real estate, enterprise, small and mid-size business, commercial security, healthcare, retail, education, co-working and hotels; role pages for property managers, building engineers, IT and security teams, security integrators, A&E teams and security consultants. The main call to action everywhere is "Book a Demo".Source
• Your websiteA second partner page, Security Integrators: "Switching to the Cloud Just Got Easier", citing an industry "poised to grow to over $20 billion by 2027"; benefits "Genea programs the system for the integrator", "A project coordinator is assigned to each installation", "No Lengthy Agreements Required", "Easy Pricing Model"; its 13 testimonials are from end users (property managers, IT staff, a realtor), none from an integrator.Source
• Competitor researchRivals' own homepages: Avigilon Alta (cloud security) links "Find a Partner" to a partner locator; Brivo ("Unified Physical Security") links partner deal registration, partner certification, partner tools and partner success pages; Verkada ("Security Systems for the Modern Enterprise") offers a "Free 30-day trial".See the research Source
• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source

Turn the webinar into a migration hub: a phase plan, a hardware compatibility checker, a cost comparison, and a partner-led site walk offer. Run it to owners of legacy systems and give it to partners as a kit.

Switchers are the biggest market for cloud access control, and keeping existing hardware is Genea's clearest advantage.

• Hardware exceptions

  Checker shows when a site walk is needed.

• Your websiteWebinars: product updates (2024, Q2 2025, Q4 2025, 2026 mid-year), "Migration Without the Mayhem" on moving off a legacy system, co-hosted sessions with Milestone, HiveWatch and Shooter Detection Systems, an "A&E Program Overview", and an executive fireside chat.Source
• Your websiteIntegrators page ("Genea Partner Program"): "Become A Partner" and "Partner Login"; promises integrators "Generate leads through Genea digital marketing", "Open Architecture with Mercury & HID", 24/7/365 support and "Custom APIs, SDKs, and no-cost integrations"; says "With Customers Spread Across 39 Countries, Genea Connects Partners Globally". The three testimonials on it are from end-user IT and engineering directors, not integrators.Source
• Your websiteThree product lines on one platform: Genea Security (cloud access control, mobile access, Apple and Google Wallet keys, visitor management, badge printing, tenant portals, wireless locks, shooter detection, IP intercom), On-Demand HVAC (after-hours HVAC requests with itemized tenant billing) and Submeter Billing (networked and manual meter reading); "Works With Most Existing Hardware" and with "your existing BMS".Source

Build a two-minute demo video and a scripted live demo (onboard a new hire, set up a contractor, pull an incident log), add it to every enterprise and partner page, and train partners to show it.

A memorable, concrete demo shortens evaluations and gives integrators a reason to lead with Genea.

• Security concerns about AI

  Show permissions and approval first.

• Your websiteGenea MCP: "connects the AI assistant your team already uses to your Genea account. Ask for what you need in plain English, review the change, and approve it"; it "inherits each user's existing permissions" and records every action in the audit log; use cases include onboarding, contractors, visitors and investigations.Source
• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• HiringSenior Manager, Information Security & IT (Irvine or remote US, posted September 25, 2026): "Genea is already SOC 2 Type 2 compliant", the role adds "readiness for ISO 27001" and will "Own customer cybersecurity questionnaires, RFP responses, customer security reviews" and "Represent Genea's cybersecurity program in customer and partner discussions". Every post: Genea "provides cloud-based physical security, submeter billing and on-demand HVAC solutions to over 1 million users across 39 countries".Source

Map every customer building by product, find buildings with one or two products, and run a tailored offer (tenant access with HVAC requests in one app) with customer success and partners.

Selling to existing buildings is cheaper than new logos and deepens retention.

• Customers see it as upselling

  Lead with tenant experience.

• Your websiteThree product lines on one platform: Genea Security (cloud access control, mobile access, Apple and Google Wallet keys, visitor management, badge printing, tenant portals, wireless locks, shooter detection, IP intercom), On-Demand HVAC (after-hours HVAC requests with itemized tenant billing) and Submeter Billing (networked and manual meter reading); "Works With Most Existing Hardware" and with "your existing BMS".Source
• Your websiteCase studies include Shopify, Jamf, OfferUp, Sunrun, Mercer, Adyen, People.ai, a Pepsi bottler, Sage Realty, Hines, the Cincinnati Open and Vestavia Hills City Schools; the homepage says "The World's Largest Commercial Real Estate & Enterprise Companies Trust Genea".Source
• Your websiteProof numbers differ across the site: the homepage says "98% Customer Retention", a "75 Net Promoter Score", "45 Countries", "4,300+ Locations", "435+ Million ft² Covered" and "1300000+ Satisfied Users"; the About page says Genea has helped "over 4,500 companies"; the integrators page and job posts say 39 countries and over 1 million users.Source

Run a one-day partner conference: roadmap, certification sessions, partner awards and a showcase where technology partners demo integrations to integrators. Use it to launch the partner program updates.

An owned event builds loyalty with integrators and turns 54 integrations into a reason to sell Genea.

• Low turnout

  Hold it next to ISC West.

• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteWebinars: product updates (2024, Q2 2025, Q4 2025, 2026 mid-year), "Migration Without the Mayhem" on moving off a legacy system, co-hosted sessions with Milestone, HiveWatch and Shooter Detection Systems, an "A&E Program Overview", and an executive fireside chat.Source
• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source

Design the new site with two front doors: end users (by industry and role, with demo, starter offer and locator) and partners (program, registration, certification, kits, login). Keep the Trust Center visible for IT buyers.

A site that matches how Genea sells raises conversion on both motions and makes partner value obvious.

• SEO losses in migration

  Full redirect map for 257 posts and all pages.

• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source
• Your websiteIndustry pages for commercial real estate, enterprise, small and mid-size business, commercial security, healthcare, retail, education, co-working and hotels; role pages for property managers, building engineers, IT and security teams, security integrators, A&E teams and security consultants. The main call to action everywhere is "Book a Demo".Source
• Your websiteSecurity pages: a public Trust Center (trust.getgenea.com), a status page and a Security and Compliance page, linked from the footer; the main navigation leads with products, industries and roles.Source
• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source

Publish a quarterly anonymized index: office entry patterns by weekday and region, after-hours HVAC requests and energy, visitor volumes. Launch it with a webinar and press.

Original data earns press and links, and positions Genea as the data source for building operations.

• Customer privacy

  Aggregate across many buildings only.

• Your websiteProof numbers differ across the site: the homepage says "98% Customer Retention", a "75 Net Promoter Score", "45 Countries", "4,300+ Locations", "435+ Million ft² Covered" and "1300000+ Satisfied Users"; the About page says Genea has helped "over 4,500 companies"; the integrators page and job posts say 39 countries and over 1 million users.Source
• Your websiteThree product lines on one platform: Genea Security (cloud access control, mobile access, Apple and Google Wallet keys, visitor management, badge printing, tenant portals, wireless locks, shooter detection, IP intercom), On-Demand HVAC (after-hours HVAC requests with itemized tenant billing) and Submeter Billing (networked and manual meter reading); "Works With Most Existing Hardware" and with "your existing BMS".Source
• Your websiteCase studies include Shopify, Jamf, OfferUp, Sunrun, Mercer, Adyen, People.ai, a Pepsi bottler, Sage Realty, Hines, the Cincinnati Open and Vestavia Hills City Schools; the homepage says "The World's Largest Commercial Real Estate & Enterprise Companies Trust Genea".Source

Publish downloadable specification sections and design guides for Genea Security (cloud access control, mobile credentials, open hardware) in the formats consultants use, and promote them through the A&E program.

Getting into specifications early wins projects before the bidding starts.

• Specs go out of date

  Version and date them.

• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source
• Your websiteWebinars: product updates (2024, Q2 2025, Q4 2025, 2026 mid-year), "Migration Without the Mayhem" on moving off a legacy system, co-hosted sessions with Milestone, HiveWatch and Shooter Detection Systems, an "A&E Program Overview", and an executive fireside chat.Source
• Your websiteThree product lines on one platform: Genea Security (cloud access control, mobile access, Apple and Google Wallet keys, visitor management, badge printing, tenant portals, wireless locks, shooter detection, IP intercom), On-Demand HVAC (after-hours HVAC requests with itemized tenant billing) and Submeter Billing (networked and manual meter reading); "Works With Most Existing Hardware" and with "your existing BMS".Source

Create two referral tracks: property managers (reward per building, plus tenant-experience recognition) and integrators (referral fee or margin for passing a direct deal). Promote in the app and partner portal.

The people who see new buildings first become a lead source.

• Gift rules for some customers

  Allow donations instead of gifts.

• Your websiteSitemaps (October 23, 2026): 257 blog posts, 54 integration pages, 44 webinars, 27 downloads, 15 case studies, an A&E program for security consultants and a referral page ("Earn a $250 AMEX Gift card when you refer a new building or company client"). There is no partner locator, deal registration, partner certification or co-marketing (MDF) page; partners log in on a separate partner portal.Source
• Your websiteCase studies include Shopify, Jamf, OfferUp, Sunrun, Mercer, Adyen, People.ai, a Pepsi bottler, Sage Realty, Hines, the Cincinnati Open and Vestavia Hills City Schools; the homepage says "The World's Largest Commercial Real Estate & Enterprise Companies Trust Genea".Source
• HiringVice President, Marketing (remote US, posted August 25, 2026), reporting to the CEO: "Channel marketing is the most important part of this role." Genea "runs two distinct go-to-market motions, a sell-through (channel/partner) motion and a sell-to (direct, end-user) motion", serves "Enterprise, Mid-market, and commercial" segments ("ABX at the top, more traditional automated motions in commercial"), and will "lead the in-progress brand refresh through to a modernized website and content system", drive demand "through and with integrators, resellers, and technology partners via co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board", and run events "from flagship shows like ISC West to an owned partner conference and technology-partner showcase". Success includes "Channel- and partner-sourced and -influenced pipeline, and partner program engagement".Source

Ask promoters (NPS 9 and 10) for a G2 review right after a positive support interaction or renewal, and add review quotes to industry pages.

Review volume and recency influence shortlists and AI-assistant answers.

• Review platform rules

  No reward for positive reviews only.

• Your websiteProof numbers differ across the site: the homepage says "98% Customer Retention", a "75 Net Promoter Score", "45 Countries", "4,300+ Locations", "435+ Million ft² Covered" and "1300000+ Satisfied Users"; the About page says Genea has helped "over 4,500 companies"; the integrators page and job posts say 39 countries and over 1 million users.Source
• ReviewsG2 lists Genea Security at 4.4 out of 5 across 101 reviews.Source
• Competitor researchRivals' own homepages: Avigilon Alta (cloud security) links "Find a Partner" to a partner locator; Brivo ("Unified Physical Security") links partner deal registration, partner certification, partner tools and partner success pages; Verkada ("Security Systems for the Modern Enterprise") offers a "Free 30-day trial".See the research Source