Structured AI growth playbook

Keep only the pairs where the code really governs that discipline (for example IBC architectural and structural, NEC electrical, IPC plumbing, NFPA 13 and 72 fire protection, ADA architectural and civil, AASHTO civil and structural). Redirect the rest to the code's hub page. On each remaining page, replace the four generic check IDs with three to five checks that map to named code sections ("IBC 1005.3 egress width"), a redacted example finding from a real set (sheet, location, issue, fix), and the date the check logic was last reviewed by a named practitioner role. Add a "Run this check on your set" call to action that feeds the pilot offer (idea 4).

Technical buyers decide on precision. Pages that show real code sections and real findings prove the claim the homepage makes, and fewer, deeper pages are safer than a templated grid under Google's spam policy on scaled content. They also give search and AI assistants clear, citable answers for queries like "NFPA 13 sprinkler drawing check".

[ ] The code governs this discipline (else redirect)
[ ] 3-5 checks, each with a code section number and edition
[ ] One redacted example finding: sheet, location, issue, fix
[ ] Jurisdictions where this edition is adopted
[ ] "Check logic reviewed by" role and date
[ ] "Run this check on your set" call to action
[ ] Removed from the sitemap if redirected

• Losing long-tail search traffic from removed pages

  Redirect to the closest hub and check Search Console before and after.

• Example findings expose client work

  Redact project details and get written permission, or use a public sample set.

• Your websiteCode Check hub: 14 code families (IBC, IRC, IECC, IFC, IMC, IPC, NEC, NFPA 13, NFPA 72, ADA, CBC, FBC, NYC Building Code, AASHTO) crossed with 7 disciplines, giving 98 pages titled "[Code] [Discipline] Compliance Review"; every code is a US code, with no UK Building Regulations or other non-US framework.Source
• Your websiteCode-check pages (read November 9, 2026): "AASHTO Plumbing Compliance Review" describes AASHTO as the rules for "bridges, highways, and transportation infrastructure", then lists generic plumbing checks (pipe sizing, wet areas) and no AASHTO provision; "NEC Architectural Compliance Review" lists facade details, door schedule completeness, balustrades and apartment size minimums, none of them electrical; "NFPA 13 Fire Protection Compliance Review" (NFPA 13 is the sprinkler standard) lists egress travel distance, fire door and rated wall checks. None cites a code section or shows an example finding; each has about 500 words of body text.Source
• Your websiteBlog, "Plausible is not compliant" (April 7, 2026, by the Founding Solutions Architect): "plausible is not the same as compliant" and "The bottleneck in practice isn't producing the design. It's verifying it." It cites the UK Building Safety Act, where a missed detail after Gateway 2 can trigger a resubmission taking up to 20 weeks.Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source

Write a short, specific answer to each question, using numbers the site already states (about 20 minutes per set, 120+ checks, results in a week, Revit 2022 to 2027), add the questions buyers raise in pilots (accuracy, data use, pricing model, licensed sign-off), and mark them up as FAQ structured data. Make sure answers render in the page HTML, not only after a click.

The FAQ is where a QA lead or IT reviewer checks the basics before booking a call; answering there removes friction and gives AI assistants accurate text to quote.

• Answers overpromise on accuracy

  Use only numbers the company already publishes, with their source.

• Your websiteFAQ page (read November 9, 2026): four questions (what engineering tasks the AI can automate, how it learns a firm's specific standards, whether it helps with code compliance, how quickly results show up) with no answer text on the page.Source
• Your websiteAbout page: 120+ checks across architectural, structural, MEP and civil; about 20 minutes to review a full set; 9 in 10 findings confirmed by client engineers; practitioners write the check logic; the underlying research was done at the University of Oxford.Source

Give each comparison its own page with a fair table (inputs read, 2D or 3D, code coverage, firm standards, Revit write-back, citation style, security, pricing model), when to choose each tool, and how they work together (Bluebeam sync, Revit add-in). Add pages for the AI tools in the same shortlist, built only from those vendors' own published facts, and lead with the evidence rivals do not publish (the AEC-Bench result, cited findings).

Comparison searches are the highest-intent queries in a new category, and a fair, sourced comparison is more credible than a rival's self-ranked list.

• Unfair or outdated claims about rivals

  Use only rivals' own published facts, dated, and say where they are stronger.

• Your websiteCompare page: 13 comparisons (Navisworks, Solibri, Revizto, BIM Track, Bluebeam, Procore, Autodesk Build, Revit model checking, PlanGrid, Fieldwire, OpenSpace, Togal AI, manual review) shown as cards on one URL; the sitemap has no individual comparison pages, and none compares Structured AI with other AI drawing-review tools.Source
• Competitor researchNomic's "best AI for drawing review" page (last reviewed November 2026) ranks Nomic first and Structured AI fourth of seven, describing it as "AI QA/QC for PDF drawing sets and live Revit models" with custom pricing; Nomic lists Free, $20 a month and $40 per user plans and claims checks against 380+ codes.See the research Source
• Competitor researchUpCodes launched AI Plan Review on June 23, 2026: it checks drawings against locally adopted codes in 6,000+ jurisdictions, on a platform used by 800,000 AEC professionals, with results linked to code sections and drawing pages.See the research Source

Add a three-step strip above the form (20-minute call, review of one of your sets under NDA, findings walkthrough within a week), an optional field for set size and discipline, and a short note on data handling (SOC 2 Type 2, no training on project data). Send an automatic confirmation with a booking link and the NDA.

Engineers book when the commitment is small and the payoff is their own drawings; saying it on the form removes the biggest unknown.

• Pilot demand outruns team capacity

  Cap pilots per week and queue the rest with a date.

• Your websiteBook a Demo page: nine form fields (name, business email, company, job title, phone, company size, organisation type, message, marketing opt-in); headline "See why leading AEC firms review with Structured AI"; no description of what happens after submitting, no pilot, no option to share a drawing set or sample report; the Features page says demo results come back "in a week".Source
• Your websiteHomepage (read November 9, 2026): H1 "The AI drawing review platform for architects and engineers."; claims a full set is reviewed in about 20 minutes, 9 in 10 findings triaged by client engineers are confirmed and fixed, and 6x fewer issues reach the field; logos include Mott MacDonald, Salas O'Brien, Syska Hennessy Group, GPD Group, OHM Advisors, BGE, Larson Design Group, Axiom Builders and SJB; one testimonial, from Syska Hennessy Group's CTO (engineers "genuinely like using it"); SOC 2 Type 2, GDPR/UK GDPR, CCPA/CPRA and Azure hosting in any region; no pricing, and every call to action is "Book a Demo".Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source

Build one evidence page: link the paper and the benchmark repository, state the run date, configuration and how others can reproduce it, and explain the 9 in 10 production figure (sample, period, who confirmed). Link it from the homepage stats, the code-check pages and every accuracy claim, and date and sign the education articles.

Technical buyers trust numbers they can check; one sourced page turns the claim into a sales asset the AE can send before a security review.

• Rivals rerun the benchmark and post higher scores

  Rerun each quarter and show the trend.

• Your websiteBlog, AEC-Bench results (April 13, 2026): on the open-source AEC-Bench benchmark (196 tasks, arXiv 2603.29199), Structured AI reports 84.7% overall and 75.0% on submittal review, against 23.1% as the best submittal score in the paper, and says it leads in eight of nine task categories.Source
• Your websiteEducation article "Is AI Plan Checking Accurate?": no date or author; cites AEC-Bench and the 84.7% score as "independently checkable" without linking the benchmark; its FAQ says "90% of flagged errors confirmed accurate in production" with no method.Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source

Find the shifting elements (likely the announcement banner, logo strip, web fonts or embedded media), reserve their space, preload the main font and set image sizes. Check the slowdown in loading at the same time, and add a performance check to deploys.

A stable page reads as a careful product, and passing all three vitals removes a small ranking and conversion penalty.

• Fix in the lab but not in the field

  Judge by the 28-day field data, not lab scores.

• PageSpeedChrome UX Report for getstructured.ai (real Chrome visitors, 75th percentile, November 2026): Largest Contentful Paint 1.39 s (good, but 46% slower than the previous period), Interaction to Next Paint 104 ms (good), Cumulative Layout Shift 0.17, above Google's 0.1 "good" threshold.Source
• Your websiteTechnology scan (November 9, 2026): SvelteKit on Vercel with Tailwind and Calendly; no web analytics tag detected, while PostHog, seen in earlier snapshots, no longer appears; no changelog, status page or public roadmap found.Source

If the scan is right, add a privacy-friendly analytics tool, record the source and landing page on every demo form submission, add a "how did you hear about us" field, and pass both into the CRM. Build one weekly view: visits, demo requests and pilots by source and page group (code-check, role pages, education, blog, events).

Every other idea in this plan needs a before and after; it costs a day to set up and months to recover if skipped.

• Privacy concerns from enterprise visitors

  Use a cookieless tool and list it on the subprocessors page.

• Your websiteTechnology scan (November 9, 2026): SvelteKit on Vercel with Tailwind and Calendly; no web analytics tag detected, while PostHog, seen in earlier snapshots, no longer appears; no changelog, status page or public roadmap found.Source
• Your websiteSitemaps (316 URLs, read November 9, 2026): 188 /education articles, 110 /for pages (11 professions times the same 10 review types), 98 /code-check pages, 41 use cases, 23 knowledge-base pages, 17 blog posts (latest September 15, 2026), 7 field-report pages and one /compare page; no case study pages.Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source

Write the Syska story properly: the set, disciplines and stage, the 400+ issues by type and severity, how many were confirmed and fixed, the hours of senior review saved, and what changed in their QA process. Publish it as a page and a two-page PDF the AE can send, and ask two more logo customers for a short version.

Enterprise buyers need a peer who took the risk first; a numbers-led story from a leading MEP firm does more than any feature page.

• Approval takes months

  Start with an anonymised version and upgrade when approved.

• Your websiteSeed announcement (June 11, 2026): $4.2M led by FCVC with Y Combinator, 20VC, Cherry Ventures and others, $5M raised in total; Syska Hennessy Group has tested the platform and helped develop it; the design review agent caught "400+ issues in a single 1,000-page set"; the next step is accepting recommended changes in the native drawing.Source
• Your websiteSitemaps (316 URLs, read November 9, 2026): 188 /education articles, 110 /for pages (11 professions times the same 10 review types), 98 /code-check pages, 41 use cases, 23 knowledge-base pages, 17 blog posts (latest September 15, 2026), 7 field-report pages and one /compare page; no case study pages.Source
• Competitor researchNomic's homepage: a "Start for free" self-serve option and named case studies (Arcadis, about 20,000 hours saved a year; Aurecon, a 30% productivity gain).See the research Source

Define one pilot product: two to three live sets, named disciplines, a 30-day window, a fixed fee credited against year one, and a scorecard agreed up front (issues found, share confirmed, hours of senior review saved, RFIs avoided). End every pilot with a readout to the decision-makers and a pre-agreed rollout price.

A paid, scored pilot qualifies serious buyers, gives the champion numbers for their committee and shortens the step from pilot to contract.

• A fee slows pilot starts

  Credit the fee fully and waive it for design partners.

• #4 Tell demo requesters exactly what happens next: a pilot on their own drawing set, with results in a week

• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source
• HiringForward Deployed Engineer (New York, $140k-$180k plus 0.6% equity): "You are the engineer our customers actually talk to." Most of the week is on calls with design engineers and QA leads, onboarding teams through their first drawing set review and pilot reviews, then turning feedback into shipped fixes and telling customers when their request ships.Source

Publish a trust page with a request flow for the SOC 2 report, a standard pre-filled questionnaire, architecture and data-flow diagrams, the subprocessor list, data retention and deletion terms, and the model-training policy in plain words. Keep a library of past answers for the AE.

Security review is often the longest step for AEC firms handling client drawings; starting it on day one takes weeks out of enterprise cycles.

• Publishing too much detail

  Keep the detailed diagrams behind the NDA request.

• Your websiteHomepage (read November 9, 2026): H1 "The AI drawing review platform for architects and engineers."; claims a full set is reviewed in about 20 minutes, 9 in 10 findings triaged by client engineers are confirmed and fixed, and 6x fewer issues reach the field; logos include Mott MacDonald, Salas O'Brien, Syska Hennessy Group, GPD Group, OHM Advisors, BGE, Larson Design Group, Axiom Builders and SJB; one testimonial, from Syska Hennessy Group's CTO (engineers "genuinely like using it"); SOC 2 Type 2, GDPR/UK GDPR, CCPA/CPRA and Azure hosting in any region; no pricing, and every call to action is "Book a Demo".Source
• HiringSenior Software Architect (New York, $170k-$280k plus 1% equity): re-architect document processing so throughput "scales with customers, not headcount"; "Every new firm brings thousands more drawings, more concurrent reviews, more GPU work and more integrations"; aims for about ten times today's load; partners with the founders on security reviews and enterprise requirements; enterprise customers are being added "at a rapid pace".Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source

Start with the Approved Documents most often cited in Gateway 2 rejections for higher-risk buildings (fire safety, structure, access), build checks with UK practitioners, and publish a UK hub: "Gateway 2 pre-submission review", Approved Document pages by discipline, a UK-hosted data note and one UK pilot customer. Use the US code-page standard from idea 1 from day one.

A regulator-imposed delay turns QA/QC from a nice-to-have into a cost the client can measure, and few AI review tools show UK coverage.

• Spreading a small team across two markets

  Start with one UK design partner and three documents only.

• Regulatory claims overstated

  Position as a pre-submission check, never as approval.

• #1 Cut the 98 code-check pages to the code and discipline pairs that exist, and show a real check with its code section on each

• Your websiteBlog, "Plausible is not compliant" (April 7, 2026, by the Founding Solutions Architect): "plausible is not the same as compliant" and "The bottleneck in practice isn't producing the design. It's verifying it." It cites the UK Building Safety Act, where a missed detail after Gateway 2 can trigger a resubmission taking up to 20 weeks.Source
• Your websiteCode Check hub: 14 code families (IBC, IRC, IECC, IFC, IMC, IPC, NEC, NFPA 13, NFPA 72, ADA, CBC, FBC, NYC Building Code, AASHTO) crossed with 7 disciplines, giving 98 pages titled "[Code] [Discipline] Compliance Review"; every code is a US code, with no UK Building Regulations or other non-US framework.Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source

Keep one page per profession and fold the ten review types into sections. Lead each page with a worked example from that role's drawings (an MEP coordination clash, a structural schedule mismatch, a pre-bid scope gap for estimators) and the questions that role asks in pilots. Redirect the 99 sub-pages. Give the most depth to the roles that buy: MEP, structural and civil engineers, architects.

Eleven strong pages beat 110 thin ones for both readers and search, and worked examples show the product better than generic copy.

• Short-term traffic dip

  Redirect each page to the matching section anchor.

• Your websiteSitemaps (316 URLs, read November 9, 2026): 188 /education articles, 110 /for pages (11 professions times the same 10 review types), 98 /code-check pages, 41 use cases, 23 knowledge-base pages, 17 blog posts (latest September 15, 2026), 7 field-report pages and one /compare page; no case study pages.Source
• Your websiteRole page "Shop Drawing Review for Estimators": about 500 words of body text, no customer names, case studies or numbers; the same purpose sentence repeats in the body and the FAQ; related links point to the same review for ten other roles.Source

Publish a monthly changelog: what shipped, which discipline asked for it (no customer names unless approved), and a short before/after. Email it to all users, link it in the app and the Revit panel, and use it in pilots as proof that feedback becomes product within weeks.

Visible responsiveness raises adoption and renewal, and for an early-stage vendor it answers the buyer's unspoken question: will they still be listening after we sign?

• Revealing customer details

  Describe the discipline, not the firm.

• HiringForward Deployed Engineer (New York, $140k-$180k plus 0.6% equity): "You are the engineer our customers actually talk to." Most of the week is on calls with design engineers and QA leads, onboarding teams through their first drawing set review and pilot reviews, then turning feedback into shipped fixes and telling customers when their request ships.Source
• Your websiteTechnology scan (November 9, 2026): SvelteKit on Vercel with Tailwind and Calendly; no web analytics tag detected, while PostHog, seen in earlier snapshots, no longer appears; no changelog, status page or public roadmap found.Source

For each event: a page with booth and session details, a form to book a 20-minute live review of the visitor's own set at the booth, a tagged lead source, and a recap page afterwards with the talk and a sample report. Follow up every booth conversation within 48 hours with a pilot offer. Fix the past/upcoming labels.

AEC buyers still meet vendors at these shows; a booked slot with their own drawings turns a badge scan into a pilot.

• Live reviews at the booth expose client data

  Use a sample set publicly and offer private reviews by booking.

• Your websiteEvents page: seven events (Advancing Construction Technology, ENR Infrastructure Forum NY/NJ, Autodesk University, Release AEC in Paris, PSMJ AEC Thrive, ACEC Fall Conference, and PSMJ AEC Innovate 2027 with a live Solution Stage session); one general Book a Demo link and no event-specific booking; some 2026 events carry the wrong past or upcoming label.Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source

Build a named pack: independent routing of A/B power and cooling paths, clearances around critical equipment, generator and UPS room coordination, and tier-related redundancy checks written as firm-adjustable templates. Publish it with a worked example on the use-case page and offer it as a pilot track for MEP firms with data center work.

A vertical pack turns a general tool into the obvious choice for one high-value, fast-growing project type, and gives the AE a sharp opening.

• Implying tier certification

  Call them redundancy checks aligned to the client's tier target, not certification.

• Your websiteUse case "MEP Coordination Review for Data Centers": argues redundant systems must be independently routed, and says Uptime Institute tier and redundancy standards "aren't part of the baseline check library" (teams can add them as Custom Checks); no customer proof on the page.Source
• Your websiteSeed announcement (June 11, 2026): $4.2M led by FCVC with Y Combinator, 20VC, Cherry Ventures and others, $5M raised in total; Syska Hennessy Group has tested the platform and helped develop it; the design review agent caught "400+ issues in a single 1,000-page set"; the next step is accepting recommended changes in the native drawing.Source

Host a closed online session, then a small in-person roundtable in New York: the design partner's QA lead walks through how their teams adopted AI review, what they check, what they still do by hand and how they handle sign-off. Invite QA and digital leaders from target firms, record a public cut, and offer attendees a pilot slot.

In a trust-led category, peer proof from a respected MEP firm shortens the evaluation for everyone in the room.

• Partner is reluctant to help competitors

  Focus on adoption and QA practice, not their projects.

• #8 Publish the "400+ issues in a 1,000-page set" result as a full case study with Syska Hennessy

• Your websiteHomepage (read November 9, 2026): H1 "The AI drawing review platform for architects and engineers."; claims a full set is reviewed in about 20 minutes, 9 in 10 findings triaged by client engineers are confirmed and fixed, and 6x fewer issues reach the field; logos include Mott MacDonald, Salas O'Brien, Syska Hennessy Group, GPD Group, OHM Advisors, BGE, Larson Design Group, Axiom Builders and SJB; one testimonial, from Syska Hennessy Group's CTO (engineers "genuinely like using it"); SOC 2 Type 2, GDPR/UK GDPR, CCPA/CPRA and Azure hosting in any region; no pricing, and every call to action is "Book a Demo".Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source
• Your websiteSeed announcement (June 11, 2026): $4.2M led by FCVC with Y Combinator, 20VC, Cherry Ventures and others, $5M raised in total; Syska Hennessy Group has tested the platform and helped develop it; the design review agent caught "400+ issues in a single 1,000-page set"; the next step is accepting recommended changes in the native drawing.Source

Define rollout phases (pilot office, regional expansion, firm standard), the champion and training plan for each office, and a monthly report per office: sets reviewed, issues found and confirmed, hours saved, active users. Use the report in quarterly reviews to make the case for the next office and to spot offices that stall.

Expansion within existing logos is the cheapest revenue an early company can win, and office-level numbers give champions the internal case.

• Report shows low use

  Treat it as an early warning and act before renewal.

• #9 Package the pilot: a fixed-scope, paid pilot with an ROI scorecard that converts into the contract

• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source
• HiringSenior Software Architect (New York, $170k-$280k plus 1% equity): re-architect document processing so throughput "scales with customers, not headcount"; "Every new firm brings thousands more drawings, more concurrent reviews, more GPU work and more integrations"; aims for about ten times today's load; partners with the founders on security reviews and enterprise requirements; enterprise customers are being added "at a rapid pace".Source
• Your websiteHomepage (read November 9, 2026): H1 "The AI drawing review platform for architects and engineers."; claims a full set is reviewed in about 20 minutes, 9 in 10 findings triaged by client engineers are confirmed and fixed, and 6x fewer issues reach the field; logos include Mott MacDonald, Salas O'Brien, Syska Hennessy Group, GPD Group, OHM Advisors, BGE, Larson Design Group, Axiom Builders and SJB; one testimonial, from Syska Hennessy Group's CTO (engineers "genuinely like using it"); SOC 2 Type 2, GDPR/UK GDPR, CCPA/CPRA and Azure hosting in any region; no pricing, and every call to action is "Book a Demo".Source

Once the AE and founders set packaging, publish a "How pricing works" page: the pricing unit (seats, sets or sheets reviewed), the tiers (team, firm, enterprise) and what each includes, the pilot fee and how it credits, and typical ranges by firm size. Keep exact enterprise quotes for sales.

Price transparency qualifies buyers and shortens procurement, and it counters the impression from rival pages that the only option is opaque.

• Anchoring enterprise deals too low

  Show ranges and "from" prices, with enterprise quoted.

• #9 Package the pilot: a fixed-scope, paid pilot with an ROI scorecard that converts into the contract

• Competitor researchNomic's "best AI for drawing review" page (last reviewed November 2026) ranks Nomic first and Structured AI fourth of seven, describing it as "AI QA/QC for PDF drawing sets and live Revit models" with custom pricing; Nomic lists Free, $20 a month and $40 per user plans and claims checks against 380+ codes.See the research Source
• HiringFounding Account Executive (New York, posted on Y Combinator; team of 11): the first sales hire, base $130K-$220K; today's mid-market motion is founder-led with structured pilots, hard ROI numbers and fast closes, while enterprise adds longer cycles, larger committees and phased multi-office rollouts; the AE owns pilot design, security and procurement, will shape enterprise pricing and packaging with the founders, and represents the company at conferences and customer visits in the US and UK; a strong signal is experience selling AI where buyers evaluate trust and accuracy.Source
• Your websiteHomepage (read November 9, 2026): H1 "The AI drawing review platform for architects and engineers."; claims a full set is reviewed in about 20 minutes, 9 in 10 findings triaged by client engineers are confirmed and fixed, and 6x fewer issues reach the field; logos include Mott MacDonald, Salas O'Brien, Syska Hennessy Group, GPD Group, OHM Advisors, BGE, Larson Design Group, Axiom Builders and SJB; one testimonial, from Syska Hennessy Group's CTO (engineers "genuinely like using it"); SOC 2 Type 2, GDPR/UK GDPR, CCPA/CPRA and Azure hosting in any region; no pricing, and every call to action is "Book a Demo".Source

Offer a free tier limited to the 13 Universal QAQC checks on one model at a time, with the full code library, custom checks and drawing-set review behind the paid plan. Capture firm and role at sign-up, alert the AE when three or more users from one firm are active, and give every free run a "run this on your full set" upgrade path into the pilot.

Engineer-led adoption creates internal champions before procurement starts, and the free tier competes with self-serve rivals without discounting the enterprise product.

• Compute costs from free users

  Cap runs per month and require business email.

• Distracts from enterprise focus

  Keep the free tier to existing checks only; no new features.

• #7 Put analytics and lead-source tracking in place before the founding AE starts

• Your websiteRevit add-in page: supports Revit 2022 to 2027; a 13-check "Universal QAQC" list (UQA-1 to UQA-13); click any named element to select it; fixes only after approval; "No admin rights to install" and browser sign-in with SSO; no download, trial or pricing, only "Book a demo".Source
• Competitor researchNomic's homepage: a "Start for free" self-serve option and named case studies (Arcadis, about 20,000 hours saved a year; Aurecon, a 30% productivity gain).See the research Source
• Competitor researchNomic's "best AI for drawing review" page (last reviewed November 2026) ranks Nomic first and Structured AI fourth of seven, describing it as "AI QA/QC for PDF drawing sets and live Revit models" with custom pricing; Nomic lists Free, $20 a month and $40 per user plans and claims checks against 380+ codes.See the research Source

With customer consent and full anonymisation, publish "The State of Drawing Quality": issues per 100 sheets by discipline and project type, the most common error types (cross-references, door schedules, code items), how counts change from design development to issue for construction, and what share were confirmed. Release it with ENR or ACEC, present it at PSMJ and ACEC events, and offer firms a private benchmark of their own sets against it.

Firm principals respond to how they compare with peers; the private benchmark becomes a pilot offer, and the report earns press and links that templated pages cannot.

• Customers fear exposure

  Opt-in only, aggregate thresholds, no project detail.

• Sample too small

  Publish the sample size and limits, and grow it yearly.

• #8 Publish the "400+ issues in a 1,000-page set" result as a full case study with Syska Hennessy

• Your websiteSeed announcement (June 11, 2026): $4.2M led by FCVC with Y Combinator, 20VC, Cherry Ventures and others, $5M raised in total; Syska Hennessy Group has tested the platform and helped develop it; the design review agent caught "400+ issues in a single 1,000-page set"; the next step is accepting recommended changes in the native drawing.Source
• PressY Combinator launch post: says design errors cost the industry $177 billion a year and senior engineers spend up to half their time cross-checking sets by hand; targets multi-disciplinary design firms; claims review 100x faster than manual checking.Source
• Your websiteSitemaps (316 URLs, read November 9, 2026): 188 /education articles, 110 /for pages (11 professions times the same 10 review types), 98 /code-check pages, 41 use cases, 23 knowledge-base pages, 17 blog posts (latest September 15, 2026), 7 field-report pages and one /compare page; no case study pages.Source

Package a pre-bid review for owners and program managers: a check of the bid set before release, a findings report the designer must close, and a summary of likely change-order risks. Start with one public or institutional owner as a design partner, then offer firms that work for that owner a team license.

One owner can bring many design firms onto the product at once, and owners measure the value directly in fewer change orders.

• Designers resent owner-imposed checks

  Position it as a shared pre-check that protects the designer too, and give them the same report first.

• Public procurement is slow

  Start with private institutional owners or program managers.

• Your websiteSitemaps (316 URLs, read November 9, 2026): 188 /education articles, 110 /for pages (11 professions times the same 10 review types), 98 /code-check pages, 41 use cases, 23 knowledge-base pages, 17 blog posts (latest September 15, 2026), 7 field-report pages and one /compare page; no case study pages.Source
• Your websiteRole page "Shop Drawing Review for Estimators": about 500 words of body text, no customer names, case studies or numbers; the same purpose sentence repeats in the body and the FAQ; related links point to the same review for ten other roles.Source
• PressY Combinator launch post: says design errors cost the industry $177 billion a year and senior engineers spend up to half their time cross-checking sets by hand; targets multi-disciplinary design firms; claims review 100x faster than manual checking.Source

Let customers publish a custom check (with the firm named or anonymous) to a shared library, with the practitioner team reviewing before it goes public. Show who uses each check and how often it finds issues. Firms copy and adapt checks into their own standards, and the best become baseline checks.

A shared library grows coverage faster than an 11-person team can, makes the product stickier, and shows prospects a community of firms already using it.

• Firms see standards as proprietary

  Opt-in only; firms choose what to share and can stay anonymous.

• Low-quality checks

  Practitioner review before anything is public.

• Your websiteUse case "MEP Coordination Review for Data Centers": argues redundant systems must be independently routed, and says Uptime Institute tier and redundancy standards "aren't part of the baseline check library" (teams can add them as Custom Checks); no customer proof on the page.Source
• Your websiteAbout page: 120+ checks across architectural, structural, MEP and civil; about 20 minutes to review a full set; 9 in 10 findings confirmed by client engineers; practitioners write the check logic; the underlying research was done at the University of Oxford.Source
• Competitor researchNomic's "best AI for drawing review" page (last reviewed November 2026) ranks Nomic first and Structured AI fourth of seven, describing it as "AI QA/QC for PDF drawing sets and live Revit models" with custom pricing; Nomic lists Free, $20 a month and $40 per user plans and claims checks against 380+ codes.See the research Source

Either retire the section with redirects to the closest education pages, or keep only the "verify design intent" angle and connect it to version comparison and change-order risk reviews, ending with a pilot offer. Check its traffic and any demos first.

A focused site makes the positioning clearer to buyers and to search engines judging what the company is expert in.

• Losing a future product line

  Keep the content in drafts until a field product is planned.

• #7 Put analytics and lead-source tracking in place before the founding AE starts

• Your websiteField Reports section (7 pages) on site documentation and checking as-built work against design: "Field reports close the loop between what was designed and what got built"; guides on templates and best practices, and comparisons of paper versus digital field reports and manual versus AI field documentation.Source
• Your websiteSitemaps (316 URLs, read November 9, 2026): 188 /education articles, 110 /for pages (11 professions times the same 10 review types), 98 /code-check pages, 41 use cases, 23 knowledge-base pages, 17 blog posts (latest September 15, 2026), 7 field-report pages and one /compare page; no case study pages.Source