Prosek Partners growth playbook

Run the first content audit and gap analysis the new Director of Content Strategy is hired for on Prosek itself. Build one page per practice the firm is investing in (Healthcare, Private Markets, Legal + Professional Services, then Technology and Infrastructure & Energy), each with: who it serves (the lists already on the About page), the problems it solves, two or three results or Prophecy work examples, the practice leads, related Unboxed Thoughts posts and a contact form routed to that practice. Add them to the expertise menu.

Senior buyers check a firm's site before taking a call, and sector pages are what search engines and AI assistants match to "healthcare PR firm" questions. The new hires get a front door on day one.

[ ] H1 naming the practice and who it serves
[ ] Three client problems in their language
[ ] Two or three results or work examples
[ ] Practice leads with photos and bios
[ ] Related Unboxed Thoughts posts
[ ] Contact form routed to the practice
[ ] Title and meta description with the search phrase
[ ] Linked from the expertise menu and About page

• Client confidentiality limits proof

  Use anonymised results and published work.

• Pages go stale

  Each practice lead owns a quarterly refresh.

• HiringVice President, Healthcare Communications (posted September 29, 2026): "Prosek's growing Healthcare practice advises organizations across the healthcare ecosystem, from healthcare services and life sciences to health technology, diagnostics and investment", partnering "across Prosek's FinComms, IR, Private Markets, Special Situations and other capabilities".Source
• HiringCommunications, Private Markets: hiring "across the Account Supervisor, Associate Vice President, and Vice President levels" for "private equity, private credit, and broader alternative asset classes", with responsibility for "business development" at senior levels. On October 21, 2026 Prosek announced a new Managing Director for its private markets clients, saying it is "further strengthening Prosek's capabilities in advising leading alternative investors".Source
• HiringSenior Vice President / Managing Director, Legal Communications (posted August 4, 2026): "lead and grow our work with law firms and legal-sector clients", "drive new business, expand existing client relationships", and "Lead thought leadership and executive positioning programs for attorneys".Source
• Your websitePage sitemap (58 entries, checked October 23, 2026): expertise pages for PR + communications, investor relations, special situations, public affairs, digital, sports business, networking + convening, executive coaching and diversity communications. There is no page for healthcare, private markets, law firms, technology, infrastructure and energy or professional services; /our-expertise/healthcare/ and /our-expertise/private-markets/ return 404.Source
• Your websiteAbout page: founded 1990, "500+ Employees", "$70T Client Assets Under Management"; sectors served (Financial Services, Technology, Healthcare, Infrastructure & Energy, Professional Services including "Law firms", Sports Finance) appear only as paragraphs and lists on this one page; awards listed include Agency of the Year 2023, 2025 and 2026.Source
• HiringDirector, Content Strategy (New York or Los Angeles, posted September 25, 2026), in Prophecy: "lead the evolution of content from a production capability into a strategic growth driver"; "Lead content audits and gap analyses to identify opportunities for stronger positioning and engagement"; "Build content architectures, audience journeys, and editorial calendars"; "Help package and refine Prosek's content strategy offerings and methodologies"; "Contribute to new business efforts"; "Measure and communicate the impact of content initiatives against business goals."Source

Give every office page an address and map, the local lead, the team, the practices served from that office (for San Francisco, "finance, technology, AI and private markets"), local news and events, and a contact form routed to that office. Add LocalBusiness structured data.

Office pages rank for "PR firm San Francisco" and "communications agency Abu Dhabi" and tell local prospects the office is real and staffed.

• Team changes

  Pull team members from the people directory.

• Your websiteOffice pages: /office/san-francisco/ (added October 7, 2026) and /office/abu-dhabi/ show only a date and "Related news": no address, description, team or practice focus. The addresses exist only on the Contact page.Source
• HiringNew offices and markets: a Senior Account Executive for "our newest office in Abu Dhabi" (posted September 10, 2026), an Account Executive in London (posted September 9, 2026), and a San Francisco office opened October 6, 2026 "at the intersection of finance, technology, AI and private markets".Source

Replace the two unfinished pages with real case studies (or remove them from the sitemap), and add a results block to every expertise page: one client problem, what Prosek did, the outcome. Reuse award entries for content.

Proof on the page is what turns a capability list into a shortlist; award entries already contain the story and numbers.

• Clients decline to be named

  Describe the client by sector and size.

• Your websiteCase studies: the case-studies sitemap lists two pages under /our-expertise/case-studies/ (from 2023) whose body copy is unfinished placeholder text; the 13 Prophecy work pages (ICE, NYSE, Booz Allen Hamilton, Neuberger and others) are complete. The PR + Communications page lists capabilities but shows no client result.Source
• HiringVice President, Client Relations Lead, Prophecy: "Identifying opportunities to expand existing client relationships while contributing to new business efforts, proposals, pitches, and broader agency growth initiatives"; "Overseeing account profitability". Every Prosek post says it was "named a 2026 Global Agency of the Year by PRovoke Media".Source
• Your websiteAbout page: founded 1990, "500+ Employees", "$70T Client Assets Under Management"; sectors served (Financial Services, Technology, Healthcare, Infrastructure & Energy, Professional Services including "Law firms", Sports Finance) appear only as paragraphs and lists on this one page; awards listed include Agency of the Year 2023, 2025 and 2026.Source

Rewrite the homepage title and description around brand and capital, financial and professional services, and integrated teams, with a proof point ("$70T client assets", "Agency of the Year 2026"). Do the same for each expertise page.

Search snippets are the first pitch; a specific one lifts clicks and helps AI summaries describe Prosek correctly.

• Lower click-through

  Test one page first.

• Your websiteHomepage: title "Fully integrated communications + marketing firm"; meta description "For over thirty years, Prosek has been out ahead... helping lead our clients into the future"; on the page: "Creating impact where brand and capital meet" and "Fully integrated under one P&L". The contact form asks only name, company, email, phone and message, with no practice or need selector.Source
• Your websiteAbout page: founded 1990, "500+ Employees", "$70T Client Assets Under Management"; sectors served (Financial Services, Technology, Healthcare, Infrastructure & Energy, Professional Services including "Law firms", Sports Finance) appear only as paragraphs and lists on this one page; awards listed include Agency of the Year 2023, 2025 and 2026.Source
• HiringVice President, Client Relations Lead, Prophecy: "Identifying opportunities to expand existing client relationships while contributing to new business efforts, proposals, pitches, and broader agency growth initiatives"; "Overseeing account profitability". Every Prosek post says it was "named a 2026 Global Agency of the Year by PRovoke Media".Source

Load the cookie banner without blocking and reserve its space, compress and resize the hero and team images, defer the accessibility overlay and unused scripts, and fix the layout shift in the hero headline. Retest the expertise pages too.

Executives check agencies on their phones between meetings, and a faster site keeps them on the case studies.

• Banner compliance

  Keep consent behaviour unchanged; change only how it loads.

• Google PageSpeedHomepage on mobile: performance 55/100 (desktop 70); main content appears at 20.1 s in the lab test, and the largest element is the cookie banner text; 4.4 MB and 125 requests, 2.5 MB of images (1.3 MB saveable), 693 KB unused JavaScript, an accessibility overlay script of 243 KB. Real visitors fail Core Web Vitals on LCP (3.2 s) and layout shift (0.13).Source

Keep a free summary on the page and put the full report behind a two-field form (name, work email), then send three follow-ups: key charts, a short video, an invitation to a brand-in-the-boardroom briefing. Route senior titles to the Prophecy client team.

Research reports are the agency's best content for senior buyers; capturing readers turns them into conversations.

• Fewer downloads

  Keep the summary free; gate only the full report.

• Your website"THE NEXT REPORT: The Future of Brand in the Boardroom" (by Prophecy, March 8, 2026) is still the homepage feature; the page links straight to the PDF with no sign-up or follow-up.Source
• HiringVice President, Client Relations Lead, Prophecy: "Identifying opportunities to expand existing client relationships while contributing to new business efforts, proposals, pitches, and broader agency growth initiatives"; "Overseeing account profitability". Every Prosek post says it was "named a 2026 Global Agency of the Year by PRovoke Media".Source
• HiringDirector, Content Strategy (New York or Los Angeles, posted September 25, 2026), in Prophecy: "lead the evolution of content from a production capability into a strategic growth driver"; "Lead content audits and gap analyses to identify opportunities for stronger positioning and engagement"; "Build content architectures, audience journeys, and editorial calendars"; "Help package and refine Prosek's content strategy offerings and methodologies"; "Contribute to new business efforts"; "Measure and communicate the impact of content initiatives against business goals."Source

Audit how AI assistants and search describe Prosek and rivals for 30 buyer questions ("best financial communications firm", "law firm PR agency"), fix the gaps with the new practice pages, re-measure after 90 days and publish the before-and-after as a case study.

A firm that shows its own measured improvement sells the service better than any claim.

• Answers fluctuate

  Measure several times and report ranges.

• Your websiteDigital, Paid + Analytics page: "PerceptionIQ + TrafficIQ: We provide strategic guidance that helps brands and executives evaluate and optimize how they are discovered across AI-driven search, traditional search, and owned channels".Source
• Your websitePage sitemap (58 entries, checked October 23, 2026): expertise pages for PR + communications, investor relations, special situations, public affairs, digital, sports business, networking + convening, executive coaching and diversity communications. There is no page for healthcare, private markets, law firms, technology, infrastructure and energy or professional services; /our-expertise/healthcare/ and /our-expertise/private-markets/ return 404.Source
• Competitor researchRivals' own homepages: FGS Global, "strategic counsel in communications, public affairs, and crisis across 31 offices"; Dukas Linden Public Relations, "a strategic, results-driven PR agency for leaders across the financial services industry"; Haven Tower, "Strategic Communications for Wealth Management"; Stanton, a "Full-Service Public Relations and Marketing Agency".See the research Source

Create a fixed-scope "Content Audit and Strategy" offer: four weeks, audit, audience journey, editorial architecture and a 90-day calendar, at a set fee. Publish a page with the method, a sample deliverable and two results, and use it as an entry offer that leads to retainers.

A named, priced entry offer shortens the sale for new clients and gives the practice a pipeline to measure.

• Fixed price underestimates work

  Cap pages audited.

• HiringDirector, Content Strategy (New York or Los Angeles, posted September 25, 2026), in Prophecy: "lead the evolution of content from a production capability into a strategic growth driver"; "Lead content audits and gap analyses to identify opportunities for stronger positioning and engagement"; "Build content architectures, audience journeys, and editorial calendars"; "Help package and refine Prosek's content strategy offerings and methodologies"; "Contribute to new business efforts"; "Measure and communicate the impact of content initiatives against business goals."Source
• Your websiteHomepage: title "Fully integrated communications + marketing firm"; meta description "For over thirty years, Prosek has been out ahead... helping lead our clients into the future"; on the page: "Creating impact where brand and capital meet" and "Fully integrated under one P&L". The contact form asks only name, company, email, phone and message, with no practice or need selector.Source
• Your websiteCase studies: the case-studies sitemap lists two pages under /our-expertise/case-studies/ (from 2023) whose body copy is unfinished placeholder text; the 13 Prophecy work pages (ICE, NYSE, Booz Allen Hamilton, Neuberger and others) are complete. The PR + Communications page lists capabilities but shows no client result.Source

Survey 200 GPs and LPs each year on brand, communications and fundraising, publish the findings in Q1 with a briefing event, and give each private markets lead tailored charts for clients and prospects.

Original research earns trade coverage and gives the team a credible opener.

• Low response

  Partner with an industry association.

• HiringCommunications, Private Markets: hiring "across the Account Supervisor, Associate Vice President, and Vice President levels" for "private equity, private credit, and broader alternative asset classes", with responsibility for "business development" at senior levels. On October 21, 2026 Prosek announced a new Managing Director for its private markets clients, saying it is "further strengthening Prosek's capabilities in advising leading alternative investors".Source
• HiringVice President, Research and Insights (Data and Analytics team): "Global qualitative and quantitative research studies", "Whitespace analyses", "Narrative intelligence", "AI analytics", "Development of new business proposals" and "Presenting data and insights to tell a clear and compelling story of impact".Source
• Your websitePublishing volume: about 410 Unboxed Thoughts posts and 349 news posts in the sitemaps, plus 81 playful "Today's Prophecy" posts and Alumni Spotlight posts; earlier research includes a 2023 private markets survey of GPs and LPs on social media and "BigLaw's identity crisis".Source

Score 100 healthcare company CEOs on media coverage, LinkedIn presence and AI search answers, publish the index, and offer each a private benchmark.

Benchmarks invite a conversation with every company scored.

• Scored companies object

  Publish only aggregate rankings.

• HiringVice President, Healthcare Communications (posted September 29, 2026): "Prosek's growing Healthcare practice advises organizations across the healthcare ecosystem, from healthcare services and life sciences to health technology, diagnostics and investment", partnering "across Prosek's FinComms, IR, Private Markets, Special Situations and other capabilities".Source
• HiringVice President, Research and Insights (Data and Analytics team): "Global qualitative and quantitative research studies", "Whitespace analyses", "Narrative intelligence", "AI analytics", "Development of new business proposals" and "Presenting data and insights to tell a clear and compelling story of impact".Source
• Your websiteDigital, Paid + Analytics page: "PerceptionIQ + TrafficIQ: We provide strategic guidance that helps brands and executives evaluate and optimize how they are discovered across AI-driven search, traditional search, and owned channels".Source

Build a Legal + Professional Services hub: the practice page, all legal posts, a monthly piece on law firm reputation and talent, and a short newsletter for managing partners and CMOs.

A visible body of legal thinking gives the new lead credibility from the first week.

• Hire not yet in place

  Start with tagging and the hub.

• HiringSenior Vice President / Managing Director, Legal Communications (posted August 4, 2026): "lead and grow our work with law firms and legal-sector clients", "drive new business, expand existing client relationships", and "Lead thought leadership and executive positioning programs for attorneys".Source
• Your websitePublishing volume: about 410 Unboxed Thoughts posts and 349 news posts in the sitemaps, plus 81 playful "Today's Prophecy" posts and Alumni Spotlight posts; earlier research includes a 2023 private markets survey of GPs and LPs on social media and "BigLaw's identity crisis".Source
• Your websitePage sitemap (58 entries, checked October 23, 2026): expertise pages for PR + communications, investor relations, special situations, public affairs, digital, sports business, networking + convening, executive coaching and diversity communications. There is no page for healthcare, private markets, law firms, technology, infrastructure and energy or professional services; /our-expertise/healthcare/ and /our-expertise/private-markets/ return 404.Source

Run the client playbook internally: a two-post-a-week plan for ten partners, drafted by the digital team, with light paid amplification to target titles in each practice. Track profile views, connection requests from target firms and meetings.

Buyers hire people; partner visibility brings in the leads that pages cannot.

• Partners too busy

  Drafts take five minutes to approve.

• HiringSenior Account Executive, Digital (Boston, posted October 21, 2026; a second in New York): "our fast-growing digital team"; "executive social media", "social media paid amplification, social listening and community management"; "Derive insights from digital analytics to inform campaign optimizations"; "Develop and launch paid social campaigns".Source
• Your websiteAbout page: founded 1990, "500+ Employees", "$70T Client Assets Under Management"; sectors served (Financial Services, Technology, Healthcare, Infrastructure & Energy, Professional Services including "Law firms", Sports Finance) appear only as paragraphs and lists on this one page; awards listed include Agency of the Year 2023, 2025 and 2026.Source
• Your websitePublishing volume: about 410 Unboxed Thoughts posts and 349 news posts in the sitemaps, plus 81 playful "Today's Prophecy" posts and Alumni Spotlight posts; earlier research includes a 2023 private markets survey of GPs and LPs on social media and "BigLaw's identity crisis".Source

Tag every post by practice and sector, create hub pages that collect the best ten per topic with a short intro, link them from the practice pages and retire or merge thin posts.

Hubs turn years of writing into proof of depth for search and buyers.

• Traffic loss from merges

  Redirect to the closest page.

• Your websitePublishing volume: about 410 Unboxed Thoughts posts and 349 news posts in the sitemaps, plus 81 playful "Today's Prophecy" posts and Alumni Spotlight posts; earlier research includes a 2023 private markets survey of GPs and LPs on social media and "BigLaw's identity crisis".Source
• Your websitePage sitemap (58 entries, checked October 23, 2026): expertise pages for PR + communications, investor relations, special situations, public affairs, digital, sports business, networking + convening, executive coaching and diversity communications. There is no page for healthcare, private markets, law firms, technology, infrastructure and energy or professional services; /our-expertise/healthcare/ and /our-expertise/private-markets/ return 404.Source

Every quarter, map each top-50 client against all practices, pick the one most relevant next service, and bring a short proposal with a result from that practice.

Expansion is cheaper than new business and the one-P&L model makes it easy to act on.

• Clients feel sold to

  Lead with an insight, not a pitch.

• HiringVice President, Client Relations Lead, Prophecy: "Identifying opportunities to expand existing client relationships while contributing to new business efforts, proposals, pitches, and broader agency growth initiatives"; "Overseeing account profitability". Every Prosek post says it was "named a 2026 Global Agency of the Year by PRovoke Media".Source
• Your websiteHomepage: title "Fully integrated communications + marketing firm"; meta description "For over thirty years, Prosek has been out ahead... helping lead our clients into the future"; on the page: "Creating impact where brand and capital meet" and "Fully integrated under one P&L". The contact form asks only name, company, email, phone and message, with no practice or need selector.Source
• HiringVice President, Healthcare Communications (posted September 29, 2026): "Prosek's growing Healthcare practice advises organizations across the healthcare ecosystem, from healthcare services and life sciences to health technology, diagnostics and investment", partnering "across Prosek's FinComms, IR, Private Markets, Special Situations and other capabilities".Source

Add a "what do you need help with" selector (practices) and an office selector, route each to the right lead, and reply within one business day. Track enquiries by practice.

Faster, more informed replies win more new business and show which practices attract demand.

• Longer form

  Keep one extra field.

• Your websiteHomepage: title "Fully integrated communications + marketing firm"; meta description "For over thirty years, Prosek has been out ahead... helping lead our clients into the future"; on the page: "Creating impact where brand and capital meet" and "Fully integrated under one P&L". The contact form asks only name, company, email, phone and message, with no practice or need selector.Source
• Your websitePage sitemap (58 entries, checked October 23, 2026): expertise pages for PR + communications, investor relations, special situations, public affairs, digital, sports business, networking + convening, executive coaching and diversity communications. There is no page for healthcare, private markets, law firms, technology, infrastructure and energy or professional services; /our-expertise/healthcare/ and /our-expertise/private-markets/ return 404.Source

Publish a regional page and a quarterly briefing on sovereign wealth, private markets and conferences in the Gulf, with English and Arabic summaries, and pitch partners for regional speaking slots.

A visible regional point of view brings local enquiries to a new office faster.

• Small audience at first

  Use it in direct outreach.

• HiringNew offices and markets: a Senior Account Executive for "our newest office in Abu Dhabi" (posted September 10, 2026), an Account Executive in London (posted September 9, 2026), and a San Francisco office opened October 6, 2026 "at the intersection of finance, technology, AI and private markets".Source
• Your websiteOffice pages: /office/san-francisco/ (added October 7, 2026) and /office/abu-dhabi/ show only a date and "Related news": no address, description, team or practice focus. The addresses exist only on the Contact page.Source
• Your websitePublishing volume: about 410 Unboxed Thoughts posts and 349 news posts in the sitemaps, plus 81 playful "Today's Prophecy" posts and Alumni Spotlight posts; earlier research includes a 2023 private markets survey of GPs and LPs on social media and "BigLaw's identity crisis".Source

Add UK case studies, UK practice pages for financial and professional services, and a UK news hub, with hreflang pairs for each.

Local proof lifts trust for UK buyers and supports the London team's outreach.

• Duplicate content

  Only localise pages that differ.

• HiringNew offices and markets: a Senior Account Executive for "our newest office in Abu Dhabi" (posted September 10, 2026), an Account Executive in London (posted September 9, 2026), and a San Francisco office opened October 6, 2026 "at the intersection of finance, technology, AI and private markets".Source
• Your websitePage sitemap (58 entries, checked October 23, 2026): expertise pages for PR + communications, investor relations, special situations, public affairs, digital, sports business, networking + convening, executive coaching and diversity communications. There is no page for healthcare, private markets, law firms, technology, infrastructure and energy or professional services; /our-expertise/healthcare/ and /our-expertise/private-markets/ return 404.Source
• Your websiteCase studies: the case-studies sitemap lists two pages under /our-expertise/case-studies/ (from 2023) whose body copy is unfinished placeholder text; the 13 Prophecy work pages (ICE, NYSE, Booz Allen Hamilton, Neuberger and others) are complete. The PR + Communications page lists capabilities but shows no client result.Source

Score 200 asset managers, banks and PE firms each year on media, social and AI-search perception, relate it to fundraising and flows, and publish the ranking with sector cuts and a private benchmark for each firm.

An owned index makes Prosek the reference on financial brand, and every firm scored is a prospect.

• Methodology challenged

  Publish the method openly.

• HiringVice President, Research and Insights (Data and Analytics team): "Global qualitative and quantitative research studies", "Whitespace analyses", "Narrative intelligence", "AI analytics", "Development of new business proposals" and "Presenting data and insights to tell a clear and compelling story of impact".Source
• Your websiteDigital, Paid + Analytics page: "PerceptionIQ + TrafficIQ: We provide strategic guidance that helps brands and executives evaluate and optimize how they are discovered across AI-driven search, traditional search, and owned channels".Source
• Your websiteHomepage: title "Fully integrated communications + marketing firm"; meta description "For over thirty years, Prosek has been out ahead... helping lead our clients into the future"; on the page: "Creating impact where brand and capital meet" and "Fully integrated under one P&L". The contact form asks only name, company, email, phone and message, with no practice or need selector.Source
• Your websiteAbout page: founded 1990, "500+ Employees", "$70T Client Assets Under Management"; sectors served (Financial Services, Technology, Healthcare, Infrastructure & Energy, Professional Services including "Law firms", Sports Finance) appear only as paragraphs and lists on this one page; awards listed include Agency of the Year 2023, 2025 and 2026.Source

Bundle Prophecy positioning, a launch PR program and investor-day support into a fixed-price kit for Series A to C companies, sold through VC firms that already work with Prosek.

A packaged offer reaches a fast-growing segment and creates future large clients.

• Low fees

  Limit scope and convert to retainers.

• HiringNew offices and markets: a Senior Account Executive for "our newest office in Abu Dhabi" (posted September 10, 2026), an Account Executive in London (posted September 9, 2026), and a San Francisco office opened October 6, 2026 "at the intersection of finance, technology, AI and private markets".Source
• Your websiteAbout page: founded 1990, "500+ Employees", "$70T Client Assets Under Management"; sectors served (Financial Services, Technology, Healthcare, Infrastructure & Energy, Professional Services including "Law firms", Sports Finance) appear only as paragraphs and lists on this one page; awards listed include Agency of the Year 2023, 2025 and 2026.Source
• HiringDirector, Content Strategy (New York or Los Angeles, posted September 25, 2026), in Prophecy: "lead the evolution of content from a production capability into a strategic growth driver"; "Lead content audits and gap analyses to identify opportunities for stronger positioning and engagement"; "Build content architectures, audience journeys, and editorial calendars"; "Help package and refine Prosek's content strategy offerings and methodologies"; "Contribute to new business efforts"; "Measure and communicate the impact of content initiatives against business goals."Source

Run a quarterly roundtable per growth practice in New York, San Francisco, London and Abu Dhabi, with research findings as the agenda and a follow-up note to attendees.

Senior buyers meet agencies they trust through peers; convening builds that trust at scale.

• Low attendance

  Co-host with a client or association.

• HiringVice President, Healthcare Communications (posted September 29, 2026): "Prosek's growing Healthcare practice advises organizations across the healthcare ecosystem, from healthcare services and life sciences to health technology, diagnostics and investment", partnering "across Prosek's FinComms, IR, Private Markets, Special Situations and other capabilities".Source
• HiringCommunications, Private Markets: hiring "across the Account Supervisor, Associate Vice President, and Vice President levels" for "private equity, private credit, and broader alternative asset classes", with responsibility for "business development" at senior levels. On October 21, 2026 Prosek announced a new Managing Director for its private markets clients, saying it is "further strengthening Prosek's capabilities in advising leading alternative investors".Source
• HiringSenior Vice President / Managing Director, Legal Communications (posted August 4, 2026): "lead and grow our work with law firms and legal-sector clients", "drive new business, expand existing client relationships", and "Lead thought leadership and executive positioning programs for attorneys".Source
• HiringNew offices and markets: a Senior Account Executive for "our newest office in Abu Dhabi" (posted September 10, 2026), an Account Executive in London (posted September 9, 2026), and a San Francisco office opened October 6, 2026 "at the intersection of finance, technology, AI and private markets".Source

Send a short weekly email with one Prophecy, one industry insight and one piece of work, and invite readers to forward it. Measure subscribers and replies.

Humour gets read and shared; it keeps Prosek in senior inboxes between projects.

• Seen as unserious

  Pair each with a real insight.

• Your websitePublishing volume: about 410 Unboxed Thoughts posts and 349 news posts in the sitemaps, plus 81 playful "Today's Prophecy" posts and Alumni Spotlight posts; earlier research includes a 2023 private markets survey of GPs and LPs on social media and "BigLaw's identity crisis".Source

Build an alumni list, a quarterly alumni email with news and openings, an annual alumni event, and a simple referral thank-you for introductions that become clients.

Alumni already trust the firm and know who needs it.

• Alumni at rivals

  Focus on in-house roles.

• Your websitePublishing volume: about 410 Unboxed Thoughts posts and 349 news posts in the sitemaps, plus 81 playful "Today's Prophecy" posts and Alumni Spotlight posts; earlier research includes a 2023 private markets survey of GPs and LPs on social media and "BigLaw's identity crisis".Source
• HiringVice President, Client Relations Lead, Prophecy: "Identifying opportunities to expand existing client relationships while contributing to new business efforts, proposals, pitches, and broader agency growth initiatives"; "Overseeing account profitability". Every Prosek post says it was "named a 2026 Global Agency of the Year by PRovoke Media".Source