growth playbook · Oct 26, 2026

Teal Health growth playbook

Teal created the at-home cervical screening category, raised a $22 million Series A in September 2026, and is hiring for the next phase: a Lifecycle Marketing Manager for the full patient funnel, a Head of Brand to make Teal synonymous with the category, a Director of Health Systems Partnerships and a revenue-cycle lead tracking the 2027 coverage requirement.

The site converts the women who are ready today, but it does not catch the ones waiting on coverage, has no Spanish path, and sends plans, employers and health systems to one shared partner page.

This playbook adds a coverage-day list, a Spanish path, clearer pricing and independent reviews first, then builds outreach kits, an employer offer, insurer pages and follow-up journeys, and a Medicaid route.

Growth Score

Biggest Opportunity

Coverage arrives plan by plan through 2027: capturing every woman who is waiting for her plan, and every partner who needs a launch plan, turns that wave into orders.

Biggest Risk

As coverage opens the category, clinics and other at-home sellers will compete for the same women, so Teal's brand lead and trust have to be built now.

Start here

The three moves to make first. Each one is written up in full below.

Turn "my plan doesn't cover it yet" into a coverage-day list on the insurance page
Draft the block and the four-field form, and list the insurers to track first.
High impact First result in 2 weeks
A Spanish path to order, not just Spanish instructions inside the box
Count how many orders opened the Spanish instructions or asked for Spanish support.
High impact First result in 1 month
Explain the $99 at the point of decision, and fix the pricing typo
Fix the typo and add the line today.
Medium impact First result in 2 weeks

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

Teal's own Series A release says federal guidelines will require most plans to cover self-collection from January 2027, and the new RCM lead will track how each insurer implements it. But the Insurance & Coverage page a hesitant woman actually reads says only that "some insurance plans don't cover the full cost of at-home screening yet". It never mentions 2027, and it offers no way to be told when her plan starts covering the kit. Anyone who balks at $99 or $249 today leaves with nothing.
High impactLow effort First result in 2 weeks Lifecycle Marketing Manager
First action
Draft the block and the four-field form, and list the insurers to track first.
How to measure it
Coverage-list orders in the first quarter of 2027
Now
–
Target
30% of sign-ups
By
2 quarters
Steps
Write the copy
Plain wording on what changes in 2027, at each plan's renewal, for ages 30 to 65; reviewed by the medical and legal teams.
Product Marketing 2 days
Build the form
Email, insurer, plan type, renewal month, consent for email and SMS.
Lifecycle Marketing Manager 2 days
Place it
Insurance page, doctor-referral page, checkout exit and the $249 card.
Lifecycle Marketing Manager 1 day
Map insurers
Status per insurer, starting with the five in-network plans.
Senior Manager, Revenue Cycle Management 1 week
Build the journeys
One message per insurer when it goes live, plus a renewal-month reminder.
Lifecycle Marketing Manager 1 week
Handle edge cases
Clear answers for under-30s, Medicaid and Medicare members.
Lifecycle Marketing Manager 2 days
Mark live dates
Switch an insurer to live only once claims pay.
Senior Manager, Revenue Cycle Management ongoing
Measure
Sign-ups per week, orders after each go-live.
Lifecycle Marketing Manager weekly
First result
2 weeks
Cost
Staff time only
Owner
Lifecycle Marketing Manager
Smallest test
Add the form to the insurance page for two weeks and count sign-ups.
Why it works
Ready to use
CopyCoverage-day block
Risks and how to handle them
Evidence
Teal already prints Spanish kit instructions and product information (linked from /get-started), so Spanish-speaking women are ordering. But every page that explains the Teal Wand, coverage and ordering is English only: the sitemap has no Spanish pages.
High impactMedium effort First result in 1 month Product Marketing
First action
Count how many orders opened the Spanish instructions or asked for Spanish support.
How to measure it
Spanish-path orders
Now
–
Target
10% of orders
By
2 quarters
Steps
Size demand
Spanish PDF downloads and support requests.
Lifecycle Marketing Manager 2 days
Translate core pages
Four pages, medically reviewed.
Product Marketing 2 weeks
Spanish form and messages
Eligibility, reminders, results notices.
Lifecycle Marketing Manager 2 weeks
Add hreflang
English and Spanish pairs.
Head of Engineering 1 day
Staff visits
Spanish-speaking providers or interpreters.
Medical Director 1 month
Promote
Spanish creators and community partners.
Head of Brand 1 month
Measure
Orders and kit return by language.
Lifecycle Marketing Manager monthly
First result
1 month
Cost
Translation and review
Owner
Product Marketing
Smallest test
Translate the insurance page first and promote it to one community partner.
Why it works
Risks and how to handle them
Evidence
The insurance page explains that "$99 is not a copay" and covers only the kit and mailing, but the answer sits in the FAQ below the price cards, and the cash card says "Full acceess". Price is the main reason to pause on a new kind of test.
Medium impactLow effort First result in 2 weeks Product Marketing
First action
Fix the typo and add the line today.
How to measure it
Insurance-page conversion
Now
–
Target
+10%
By
60 days
Steps
Fix the typo
"Full access".
Product Marketing 10 minutes
Write the line
One sentence under $99.
Product Marketing 1 hour
Add HSA/FSA badges
Both cards.
Product Marketing 1 hour
Copy to referral page
Same wording.
Product Marketing 1 hour
Link the list
To the coverage-day form.
Lifecycle Marketing Manager 1 hour
Measure
Click-through to order.
Lifecycle Marketing Manager 1 month
First result
2 weeks
Cost
$0
Owner
Product Marketing
Smallest test
Ship the line and compare a month of conversion.
Why it works
Risks and how to handle them
Evidence
Teal shows 4.95 from 1,954 reviews on its own site, and the Head of Brand is measured on trust and branded search. A woman deciding about a new medical device often searches "Teal Health reviews" and trusts independent platforms more than a company page.
High impactLow effort First result in 1 month Head of Brand
First action
Search "Teal Health reviews" and note what shows on page one.
How to measure it
Independent reviews
Now
–
Target
500
By
2 quarters
Steps
Check page one
What women see today.
Head of Brand 1 day
Pick platforms
Google plus one independent site.
Head of Brand 2 days
Add the ask
After results, with privacy guidance.
Lifecycle Marketing Manager 1 week
Mark up the page
Review structured data.
Head of Engineering 1 day
Reply to reviews
Within two days, no health details.
Patient Support ongoing
Track
Count, rating and branded click-through.
Head of Brand monthly
First result
1 month
Cost
Staff time only
Owner
Head of Brand
Smallest test
Send the ask to 200 recent patients.
Why it works
Risks and how to handle them
Evidence
Teal already offers a "friendly nudge when its time to screen" every three years and invites women to share with loved ones, and reviewers say the reminders helped. The lifecycle hire owns repeat screening and long journeys "over months to years".
High impactLow effort First result in 1 month Lifecycle Marketing Manager
First action
Count reminder sign-ups and how many have a due date stored.
How to measure it
Repeat-screen order rate
Now
–
Target
50% of due patients
By
3 years
Steps
Store due dates
From results and sign-ups.
Lifecycle Marketing Manager 1 week
Write the journey
Four messages over three years.
Lifecycle Marketing Manager 1 week
Add share links
Tracked per patient.
Lifecycle Marketing Manager 2 days
Consent check
Marketing vs care messages.
Compliance 2 days
Launch
All new results.
Lifecycle Marketing Manager 1 day
Measure
Opens, shares, orders.
Lifecycle Marketing Manager monthly
First result
1 month
Cost
Staff time only
Owner
Lifecycle Marketing Manager
Smallest test
Send the share link with the next 500 normal results.
Why it works
Risks and how to handle them
Evidence
Samples must be mailed by USPS within 24 hours, so Teal tells women to avoid Sundays and holidays or schedule a USPS pickup. Kit return is a named target for the lifecycle hire, and a sample collected on a Saturday night is at risk.
High impactLow effort First result in 1 month Lifecycle Marketing Manager
First action
Pull kit-return rate and lost samples by collection weekday.
How to measure it
Kits returned within 14 days
Now
–
Target
+8 points
By
1 quarter
Steps
Baseline
Return and rejection by weekday.
Lifecycle Marketing Manager 2 days
Ask the plan
Collection day in a text.
Lifecycle Marketing Manager 2 days
Evening reminder
With the pickup link.
Lifecycle Marketing Manager 2 days
Holiday rules
Skip USPS closed days.
Lifecycle Marketing Manager 1 day
Next-day check
"Mailed it?" with help.
Lifecycle Marketing Manager 1 day
Measure
Return and rejection rates.
Lifecycle Marketing Manager weekly
First result
1 month
Cost
SMS costs
Owner
Lifecycle Marketing Manager
Smallest test
Run it for one week of deliveries.
Why it works
Risks and how to handle them
Evidence

This quarter 11

The core plays for the next three months.

The Series A release says Teal is expanding "direct-purchase options for individuals and organizations" and employer partnerships, but /for-partners puts providers, plans and employers on one page with an email address, and there is no employer-specific page.
High impactMedium effort First result in 1 quarter VP
First action
List ten employers to approach and draft the price.
How to measure it
Employer pilots
Now
–
Target
10
By
2 quarters
Steps
Set the offer
Price and minimums.
VP, Commercial 2 weeks
Build the page
Offer, proof, booking form.
Product Marketing 2 weeks
Make the launch kit
Emails, posters, deck.
Product Marketing 2 weeks
Find pilots
Ten employers.
VP, Commercial 1 month
Run launches
Lunch-and-learns.
Product Marketing 1 quarter
Report
Uptake per employer.
VP, Commercial monthly
First result
1 quarter
Cost
Staff time only
Owner
VP, Commercial
Smallest test
Sign one employer and run one launch.
Why it works
Risks and how to handle them
Evidence
The new partnerships director must get systems to "roll out at scale, not just go live" by securing outreach authorization; point-of-care ordering alone is small. The partner page shows a provider booklet and a patient one-pager, but no outreach package.
High impactHigh effort First result in 2 quarters Director
First action
Write the 90-day outreach plan from one existing partner.
How to measure it
Kits per account in month 3
Now
–
Target
3x point-of-care baseline
By
2 quarters
Steps
Draft agreement
Outreach authorization template.
Director, Health Systems Partnerships 1 month
Brand templates
Letters, texts, emails.
Lifecycle Marketing Manager 1 month
List guide
Overdue-patient queries.
Director, Health Systems Partnerships 2 weeks
Dashboard
Sent, returned, abnormal follow-up.
VP, Product 1 month
Pilot
One system.
Director, Health Systems Partnerships 1 quarter
Publish results
Case study.
Product Marketing 1 month
First result
2 quarters
Cost
Product and legal time
Owner
Director, Health Systems Partnerships
Smallest test
Run one outreach wave to 1,000 overdue patients at a partner.
Why it works
Risks and how to handle them
Evidence
The partner page tells plans to "Improve HEDIS scores" and that "1 in 4 women are overdue", and from 2027 plans must cover self-collection. A plan quality team needs a number, not a claim.
High impactMedium effort First result in 1 quarter VP
First action
Agree the uptake and return assumptions from Teal data.
How to measure it
Health-plan meetings
Now
–
Target
15
By
2 quarters
Steps
Set assumptions
From partner results.
Principal, Revenue Strategy & Operations 2 weeks
Design
Four inputs, one answer.
Product Marketing 1 week
Build
On the partner page.
Head of Engineering 2 weeks
Report template
Detailed output.
Product Marketing 1 week
Promote
To quality leaders.
VP, Commercial ongoing
Track
Meetings and deals.
VP, Commercial monthly
First result
1 quarter
Cost
Engineering time
Owner
VP, Commercial
Smallest test
Use a spreadsheet version in the next five plan calls.
Why it works
Risks and how to handle them
Evidence
Teal verifies coverage "before your visit" and the RCM lead will flag patients better served by self-pay at intake, using Stedi eligibility checks. Uncertainty about price between ordering and the visit is a drop-off point.
High impactMedium effort First result in 1 quarter Senior Manager
First action
Measure drop-off between insurance entry and the visit.
How to measure it
Intake-to-visit completion
Now
–
Target
+15%
By
2 quarters
Steps
Map drop-off
Insurance entry to visit.
Lifecycle Marketing Manager 1 week
Real-time check
Eligibility at entry.
Head of Engineering 1 month
Price display
Per result type.
VP, Product 2 weeks
Self-pay rule
From denial patterns.
Senior Manager, Revenue Cycle Management 2 weeks
Human fallback
Unclear cases.
Patient Support 1 week
Measure
Completion and denials.
Senior Manager, Revenue Cycle Management monthly
First result
1 quarter
Cost
Engineering time
Owner
Senior Manager, Revenue Cycle Management
Smallest test
Show the instant answer to 20% of new orders.
Why it works
Risks and how to handle them
Evidence
Women will search whether their insurer covers at-home cervical screening as plans renew in 2027. Teal's RCM lead will know each insurer's real status, but the site has no page per insurer.
High impactMedium effort First result in 1 quarter Senior Manager
First action
Write the page for the first in-network insurer.
How to measure it
Insurer-page sign-ups
Now
–
Target
1,000 a month
By
3 quarters
Steps
Pick insurers
Five in-network plus top regional plans.
Senior Manager, Revenue Cycle Management 1 week
Write pages
Status, price, change in 2027.
Product Marketing 2 weeks
Legal review
Accuracy and wording.
Legal 1 week
Publish
Linked from the insurance page.
Head of Engineering 1 day
Update
When claims pay.
Senior Manager, Revenue Cycle Management monthly
Measure
Visits and sign-ups.
Lifecycle Marketing Manager monthly
First result
1 quarter
Cost
Writing time
Owner
Senior Manager, Revenue Cycle Management
Smallest test
Publish one insurer page and watch Search Console.
Why it works
Risks and how to handle them
Evidence
The lifecycle hire owns "abnormal follow-up adherence", and Teal promises to navigate HPV-positive patients to colposcopy or a Pap. Follow-up is where screening saves lives and where partners judge the program.
High impactMedium effort First result in 1 quarter Lifecycle Marketing Manager
First action
Measure today's time from positive result to booked follow-up.
How to measure it
Follow-up visits completed in 90 days
Now
–
Target
85%
By
2 quarters
Steps
Baseline
Time to booked visit.
Medical Director 1 week
Design journey
By HPV type.
Lifecycle Marketing Manager 2 weeks
Booking help
Navigator calls.
Care Coordination ongoing
Reminders
Until booked.
Lifecycle Marketing Manager 2 weeks
Confirm
Visit happened.
Care Coordination ongoing
Report
To partners.
Director, Health Systems Partnerships monthly
First result
1 quarter
Cost
Navigator time
Owner
Lifecycle Marketing Manager
Smallest test
Call every positive result from one month personally.
Why it works
Risks and how to handle them
Evidence
The Head of Brand owns creators and trust through "customers, creators", and Teal's reviews read like ready scripts: first-timers, busy mothers, women in their 50s and 60s.
High impactMedium effort First result in 1 quarter Head of Brand
First action
Shortlist creators for the four life-stage pages.
How to measure it
Creator-link orders
Now
–
Target
2,000
By
2 quarters
Steps
Shortlist
By life stage.
Head of Brand 2 weeks
Brief
What to say and not say.
Head of Brand 1 week
Medical review
Every script.
Medical Director ongoing
Publish
Staggered.
Head of Brand 1 quarter
Reuse
As paid ads.
Head of Brand ongoing
Measure
Orders and branded search.
Head of Brand monthly
First result
1 quarter
Cost
Creator fees
Owner
Head of Brand
Smallest test
Run three creators for a month.
Why it works
Risks and how to handle them
Evidence
Teal has pages for first-time screeners, perimenopause and menopause, trauma and vaginismus, and all bodies. Each is a different reason to choose speculum-free screening.
Medium impactMedium effort First result in 1 month Head of Brand
First action
Write one ad per life-stage page.
How to measure it
Best-page cost per order
Now
–
Target
-25%
By
1 quarter
Steps
Write ads
One per page.
Head of Brand 1 week
Set audiences
By life stage.
Growth Marketing 1 week
Launch
Small budgets.
Growth Marketing 1 week
Compare
Cost per order.
Growth Marketing 1 month
Scale
Best two.
Growth Marketing ongoing
Update pages
Winning messages.
Product Marketing monthly
First result
1 month
Cost
Test budget
Owner
Head of Brand
Smallest test
Test the trauma and menopause pages first.
Why it works
Risks and how to handle them
Evidence
The Head of Brand is measured on branded search and share of voice as "competition enters". Without a baseline now, the 2027 spending will have nothing to compare against.
Medium impactMedium effort First result in 1 month Head of Brand
First action
List ten category questions and run them today.
How to measure it
Category share of voice
Now
–
Target
50%
By
4 quarters
Steps
Pick terms
Brand and category.
Head of Brand 2 days
Pick questions
Ten for AI assistants.
Head of Brand 1 day
Record
Monthly.
Head of Brand monthly
Press share
Mentions vs others.
Communications monthly
Report
Dashboard.
Head of Brand monthly
Act
Content where Teal is missing.
Product Marketing ongoing
First result
1 month
Cost
Staff time only
Owner
Head of Brand
Smallest test
Run the ten questions and save the answers.
Why it works
Risks and how to handle them
Evidence
Real visitors pass Core Web Vitals, but in Google's slower phone test the main image takes 8 seconds and 983 KB of the 1,077 KB page is third-party code, with 2.6 seconds of render-blocking. Paid and creator traffic often arrives on weaker connections.
Medium impactLow effort First result in 1 month Head of Engineering
First action
List every tag and who uses it.
How to measure it
Mobile LCP in the lab
Now
–
Target
Under 4 s
By
1 month
Steps
List tags
Owner per tool.
Head of Engineering 2 days
Defer
Non-essential tags.
Head of Engineering 2 days
Preload hero
Main image.
Head of Engineering 1 day
Remove unused
JavaScript and CSS.
Head of Engineering 1 week
Retest
PageSpeed.
Head of Engineering 1 day
Watch conversion
Paid traffic.
Growth Marketing 1 month
First result
1 month
Cost
Engineering time
Owner
Head of Engineering
Smallest test
Defer one tag and retest.
Why it works
Risks and how to handle them
Evidence
Teal's YouTube channel has about 4.1 million views but around 126 subscribers: people watch the instruction and explainer videos, then leave with no way back.
Medium impactLow effort First result in 1 quarter Head of Brand
First action
Add links to the ten most viewed videos.
How to measure it
YouTube-sourced sign-ups
Now
–
Target
1,000
By
2 quarters
Steps
Rank videos
By views.
Head of Brand 1 day
Add links
Pinned comments and descriptions.
Head of Brand 1 day
End screens
Reminder sign-up.
Head of Brand 1 week
Q&A series
From reviews.
Head of Brand 1 quarter
Track
UTM sign-ups.
Lifecycle Marketing Manager monthly
Review
Keep or stop.
Head of Brand 1 quarter
First result
1 quarter
Cost
Staff time only
Owner
Head of Brand
Smallest test
Link the top ten videos this week.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

Teal says 59% of women who choose it are underscreened, more than 20 million women are behind, and it has 17 peer-reviewed papers. No one else sees the reasons women skip from this angle.
High impactHigh effort First result in 3 quarters VP
First action
Pick ten questions for the eligibility form.
How to measure it
Report coverage
Now
–
Target
50 articles
By
1 year
Steps
Pick questions
Ten.
VP, Marketing & Communications 2 weeks
Collect
From intake.
Lifecycle Marketing Manager 2 quarters
Privacy review
Aggregates only.
Compliance 1 month
Analyze
With research team.
Medical Director 1 month
Launch
Press and partners.
VP, Marketing & Communications 1 month
Repeat
Yearly.
VP, Marketing & Communications yearly
First result
3 quarters
Cost
Analyst time
Owner
VP, Marketing & Communications
Smallest test
Publish one chart from current data.
Why it works
Risks and how to handle them
Evidence
Teal cannot serve Medicaid, Medicare or Medi-Cal patients today, even as self-pay. The women least likely to be up to date are often on those programs, and plans covering them are judged on screening rates.
High impactHigh effort First result in 4 quarters VP
First action
Shortlist three states and their largest managed-care plans.
How to measure it
Pilot screenings
Now
–
Target
2,000
By
4 quarters
Steps
Pick a state
Rules and plan interest.
VP, Commercial 1 month
Enrollment
Providers and billing.
Senior Manager, Revenue Cycle Management 1 quarter
Plan agreement
Pilot terms.
VP, Commercial 1 quarter
Outreach
Overdue members.
Lifecycle Marketing Manager 1 quarter
Measure
Screening and follow-up.
Director, Health Systems Partnerships monthly
Expand
Next states.
VP, Commercial 2 quarters
First result
4 quarters
Cost
Enrollment and pilot costs
Owner
VP, Commercial
Smallest test
Meet one managed-care plan quality team.
Why it works
Risks and how to handle them
Evidence
Screening repeats every three years for most women, and 86% say Teal helps them stay up to date. Each repeat order today is a new sale.
Medium impactHigh effort First result in 4 quarters VP
First action
Survey 300 patients on interest.
How to measure it
Members
Now
–
Target
20% of patients
By
4 quarters
Steps
Survey
Interest and price.
Lifecycle Marketing Manager 2 weeks
Design
Terms and billing.
VP, Product 1 month
Billing rules
Insurance and HSA.
Senior Manager, Revenue Cycle Management 1 month
Build
Auto-ship at due date.
Head of Engineering 1 quarter
Launch
At results.
Lifecycle Marketing Manager 1 month
Measure
Retention.
Lifecycle Marketing Manager quarterly
First result
4 quarters
Cost
Product time
Owner
VP, Product
Smallest test
Offer pre-registration for the next kit to normal results.
Why it works
Risks and how to handle them
Evidence

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

Teal already has a doctor-referral landing page with prices and steps, and its release blames limited appointments for women falling behind. Practices with months-long waits lose patients who never rebook.
Medium impactLow effort First result in 1 quarter Director
First action
Call ten practices with long new-patient waits.
How to measure it
Practice-referred orders
Now
–
Target
500 a month
By
3 quarters
Steps
Find practices
Long waits.
Director, Health Systems Partnerships 2 weeks
Co-brand link
Per practice.
Head of Engineering 1 week
QR cards
Front desk.
Product Marketing 1 week
Results sharing
Agreement.
Director, Health Systems Partnerships 1 month
Launch
Ten practices.
Director, Health Systems Partnerships 1 quarter
Measure
Orders per practice.
Director, Health Systems Partnerships monthly
First result
1 quarter
Cost
Printing
Owner
Director, Health Systems Partnerships
Smallest test
Sign one practice.
Why it works
Risks and how to handle them
Evidence
The reminder page already asks women to share with loved ones, and reviewers say they will tell everyone who needs one. Screening is a conversation women have with each other.
Medium impactLow effort First result in 1 quarter Lifecycle Marketing Manager
First action
Design the invite message.
How to measure it
Invite orders
Now
–
Target
1,500
By
2 quarters
Steps
Write invite
No health details.
Lifecycle Marketing Manager 1 week
Add to results
Invite option.
Lifecycle Marketing Manager 1 week
Gift option
Cash or HSA.
VP, Product 1 month
Campaign
January awareness month.
Head of Brand 1 month
Track
Invites to orders.
Lifecycle Marketing Manager monthly
Review
Keep or stop.
Lifecycle Marketing Manager 1 quarter
First result
1 quarter
Cost
Staff time only
Owner
Lifecycle Marketing Manager
Smallest test
Add the invite to normal results for a month.
Why it works
Risks and how to handle them
Evidence

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
Coverage-day list, pricing clarity, review asks, reminder and kit-return journeys; start the Spanish path.
Days 31 to 6013 ideas
Employer page, outreach kit, plan calculator, instant price, insurer pages, follow-up, creators, life-stage campaigns, brand baseline, speed and YouTube; the referral lane and invites.
Days 61 to 903 ideas
Start the big bets: the annual report, a Medicaid route and a screening membership.

Teal Health growth playbook

Diagnosis

Turn "my plan doesn't cover it yet" into a coverage-day list on the insurance page

A Spanish path to order, not just Spanish instructions inside the box

Explain the $99 at the point of decision, and fix the pricing typo

This week 6

How to run it: Turn "my plan doesn't cover it yet" into a coverage-day list on the insurance page

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A Spanish path to order, not just Spanish instructions inside the box

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Explain the $99 at the point of decision, and fix the pricing typo

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Take 1,954 on-site reviews to the places women check before trusting a new test

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Make the screening reminder a real three-year journey with a share step

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Time kit-return nudges to the post office, not to the calendar

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 11

How to run it: An employer page and a direct-purchase offer before plans start covering

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A population-outreach launch kit for every new health system

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A HEDIS gap-closure calculator for health plans

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence