Braze growth playbook

Keep /product/brazeai-decisioning-studio as the one indexed page. Move the standalone message, the CEO quote and the "Connect With Sales" form onto it, and give it one title built around the category ("AI decisioning"). Set the shorter page to noindex with a canonical to the product page, and use it only as a paid landing page with its own UTM-tracked variants. Then repeat the check for every product with an acquired or campaign twin.

One page with all the proof collects all the links and signals, and AI assistants describe the product one way. The programmatic team also gets a clean landing page to test without hurting search.

[ ] /product/brazeai-decisioning-studio is the only indexed page
[ ] Standalone line ("whether or not you use the Braze Customer Engagement Platform") on it
[ ] Connect With Sales form on it
[ ] One category-led title and description
[ ] /brazeai-decisioning-studio set to noindex with canonical
[ ] Twin removed from the sitemap
[ ] UTM variants for paid
[ ] Monthly AI-assistant answer check

• Short-term ranking dip

  Keep the URL that already has the OfferFit redirect.

• Paid tests lose their page

  Keep the landing page live, only out of the index.

• HiringLead Product Marketing, AI Decisioning Studio (New York, San Francisco, Chicago, Austin; posted September 1, 2026): owns "positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative"; "Every decision about how this product reaches the market runs through you"; owns how Braze explains decisioning "to data engineers, architects, platform owners, and technical evaluators"; "Run launches that don't stop at the launch."Source
• HiringWeb Marketing Program Coordinator (posted October 12, 2026): "Our web marketing team runs several parallel workstreams: SEO/AEO, CRO, and quarterly web launches"; the role keeps "the AEO/SEO and CRO backlogs current" and reports to the senior director of digital, working with the web experience manager and SEO/CRO managers.Source
• HiringDigital Marketing Lead, Programmatic & Media (São Paulo, posted October 20, 2026), reporting to the Senior Director of Global Digital Marketing: "Your primary focus will be generating pipeline and optimizing pipe-to-spend ratios through targeting optimizations, A/B split testing, vendor testings, and landing page optimizations", using DV360, the Demandbase ABM platform, content syndication, dedicated emails, OOH, CTV and podcast ads across AMER, LATAM, EMEA and APAC.Source
• Your websiteTwo indexable Decisioning Studio pages (checked October 21, 2026), each with its own canonical and both in the sitemap: /brazeai-decisioning-studio (title "AI decisioning to Maximize Performance | Braze", about 700 words, a "Connect With Sales" form, and the line "whether or not you use the Braze Customer Engagement Platform") and /product/brazeai-decisioning-studio (title "1:1 Personalization at Scale | BrazeAI Decisioning Studio", about 1,600 words, linked from the main navigation; offerfit.ai redirects here). Both use the same H1, "Put AI decisioning behind every marketing move". The standalone line appears only on the first, which also says the agents "work with any warehouse or CDP".Source
• News coverageBraze completed its acquisition of OfferFit, an AI decisioning company, on June 2, 2025, to bring its decisioning agents into the Braze platform; Braze also announced a strategic collaboration agreement with AWS.Source

Set test pages to noindex by default in the CMS, remove these four from the sitemap, and redirect the ones with links to the live pages. Add a rule so pages whose slug starts with "test" or "web-test" never publish to the sitemap.

It takes an hour, and it stops duplicates from diluting the solution pages the web team is optimising.

• A test page is in use for a campaign

  Keep it live, just out of the index.

• Your websiteEnglish sitemap (3,068 URLs): 2,029 articles; head-to-head pages exist only against Salesforce, Adobe and Hightouch, plus "Pega alternatives"; none against Iterable, Klaviyo, MoEngage, Airship or Insider. Overlapping articles exist, such as "transactional-vs-promotional-email" and "transactional-message-vs-promotional". Four test pages (/web-test, /web-test-2025-06-23, /test-retail-ecomm, /test-for-engineering) are listed and set to "index, follow".Source
• HiringWeb Marketing Program Coordinator (posted October 12, 2026): "Our web marketing team runs several parallel workstreams: SEO/AEO, CRO, and quarterly web launches"; the role keeps "the AEO/SEO and CRO backlogs current" and reports to the senior director of digital, working with the web experience manager and SEO/CRO managers.Source

Clean the field, add a check that strips zero-width characters from titles and descriptions when pages are built, and rewrite the description to name the four editions and the 14-day free trial.

Pricing is one of the most-searched pages for a buyer; a clean, specific snippet earns more clicks.

• Editing preview depends on the markup

  Strip it only from the published metadata.

• Your websitePricing page: four Platform Editions (Braze Go, Select, Pro, Enterprise) with "Get pricing" and "Start a free trial", but no prices; the meta description carries 1,352 invisible zero-width characters after the visible text (no other page in a 150-page sample does). Pricing pages exist in the English and Japanese sitemaps only.Source
• Your websiteFree trial: "Try Braze free for 14 days", "no credit card required", with guided product tours and templates. Braze for Startups: "Pay only for the customers you reach"; Snoonu "drove a 32% increase in revenue".Source

Write fair comparison pages from the competitor comparisons: channels, data model, AI and decisioning, scale, services and total cost, with customer quotes from companies that switched. Link them from pricing and the free trial page.

Comparison searches come from buyers close to a decision, and the pages give AI assistants accurate facts about Braze.

• Out-of-date claims

  Date every page and cite public sources.

• Your websiteEnglish sitemap (3,068 URLs): 2,029 articles; head-to-head pages exist only against Salesforce, Adobe and Hightouch, plus "Pega alternatives"; none against Iterable, Klaviyo, MoEngage, Airship or Insider. Overlapping articles exist, such as "transactional-vs-promotional-email" and "transactional-message-vs-promotional". Four test pages (/web-test, /web-test-2025-06-23, /test-retail-ecomm, /test-for-engineering) are listed and set to "index, follow".Source
• HiringSenior Director, GTM Product Marketing (four US cities): owns the system that ensures "every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives", plus the GTM narrative for Braze Services. Regional hiring: Senior Director, Marketing in Tokyo to "Lead the Japan Regional Marketing strategy"; Sales Director, South Korea; an APAC Communications Manager in Singapore. Product: Lead Product Manager, Banners & Content Cards (five cities).Source
• Competitor researchRivals' own homepages: Iterable, "an AI customer engagement platform"; Klaviyo, "AI Email Marketing & SMS | B2C CRM" with "K:AI Agents"; MoEngage, "Agentic Customer Engagement Platform"; Airship, "the only mobile-first customer experience platform"; Insider One, "#1 Platform for AI-Powered Customer Engagement".See the research Source

Defer or remove third-party tags that are not needed on first load, split the homepage bundle, add alt text and button labels, and keep one H1. Measure INP on the homepage weekly.

The homepage is where the free trial and Contact Sales start, so a responsive first page protects conversion.

• Marketing tags break

  Test in staging with tracking checks.

• Google PageSpeedReal Chrome visitors pass Core Web Vitals across braze.com (LCP p75 1.7 s, INP 126 ms, CLS 0.06), but the homepage's own INP is 311 ms (over the 200 ms "good" mark). In the lab the homepage scores 32 on mobile, with 1.5 s of blocking time on mobile and 5.5 s on desktop and 1,075 KB of unused JavaScript; images lack alt text, some buttons have no accessible name, and the page has two H1s (the second reads "Forrester").Source
• Your websiteFree trial: "Try Braze free for 14 days", "no credit card required", with guided product tours and templates. Braze for Startups: "Pay only for the customers you reach"; Snoonu "drove a 32% increase in revenue".Source
• Your websiteHomepage: H1 "There's never been a better time to be a better marketer"; "one AI platform built for outcomes, not just output"; "Ranked #1 in G2's Push Notification Grid, ahead of 60 competitors"; the 2026 Global Customer Engagement Review "surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands".Source

Build the trial journey in Braze Canvas: day 0 setup, day 1 first message, day 3 template ideas by industry, day 7 a check-in from a solutions consultant, day 12 a pricing conversation. Publish the journey as a template trial users can copy.

It speeds activation and shows the product working on the very people evaluating it.

• Too many messages

  Stop the journey when the user activates.

• Your websiteFree trial: "Try Braze free for 14 days", "no credit card required", with guided product tours and templates. Braze for Startups: "Pay only for the customers you reach"; Snoonu "drove a 32% increase in revenue".Source
• HiringDirector, Lifecycle Marketing (New York, San Francisco, Chicago, Austin; posted September 30, 2026): leads "the next evolution of Braze's lifecycle marketing function" across prospect and customer audiences, "helping customers discover, adopt, and realize value from Braze's expanding portfolio of products and AI capabilities", with programs "spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion".Source

Plan a move of the industry drips (Media and Entertainment, Retail, Financial Services) into Braze, connected to Salesforce lead scoring. Run them in parallel for a quarter, compare MQL conversion, then publish the results as a "Braze for B2B" case.

One platform simplifies testing, and a public B2B case opens a market that sees Braze as B2C only.

• Lead scoring breaks

  Keep Salesforce as the source of truth.

• HiringLifecycle Marketing Analyst, Prospect (São Paulo): builds "the prospect email programs that generate MQLs and drive new business pipeline", including "Media and Entertainment, Retail, Financial Services industry drips"; "experience Marketo is a strong advantage"; maintains "Canvas logic, and suppression rules for existing nurture flows in Braze" and lead scoring in Salesforce.Source
• HiringDirector, Lifecycle Marketing (New York, San Francisco, Chicago, Austin; posted September 30, 2026): leads "the next evolution of Braze's lifecycle marketing function" across prospect and customer audiences, "helping customers discover, adopt, and realize value from Braze's expanding portfolio of products and AI capabilities", with programs "spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion".Source

Score each account on which AI features it uses. Send in-product banners and Content Cards, plus emails, with one next step per role (marketer, data engineer, executive) and a customer story from the same industry. Hand accounts that show interest to their CSM.

Customers who use more of the platform renew and expand, and the Banners and Content Cards channels are Braze's own product.

• Messages feel like upselling

  Lead with how-to, not offers.

• HiringDirector, Lifecycle Marketing (New York, San Francisco, Chicago, Austin; posted September 30, 2026): leads "the next evolution of Braze's lifecycle marketing function" across prospect and customer audiences, "helping customers discover, adopt, and realize value from Braze's expanding portfolio of products and AI capabilities", with programs "spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion".Source
• News coverageFiscal Q2 2027 (quarter ended July 31, 2026): revenue $227.2 million, up 26.2%; 2,789 customers, up from 2,422; 361 customers at $500,000+ ARR, up from 282; dollar-based net retention 110%; fiscal 2027 revenue guidance $910-913 million.Source
• HiringSenior Director, GTM Product Marketing (four US cities): owns the system that ensures "every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives", plus the GTM narrative for Braze Services. Regional hiring: Senior Director, Marketing in Tokyo to "Lead the Japan Regional Marketing strategy"; Sales Director, South Korea; an APAC Communications Manager in Singapore. Product: Lead Product Manager, Banners & Content Cards (five cities).Source
• Your websiteTwo indexable Decisioning Studio pages (checked October 21, 2026), each with its own canonical and both in the sitemap: /brazeai-decisioning-studio (title "AI decisioning to Maximize Performance | Braze", about 700 words, a "Connect With Sales" form, and the line "whether or not you use the Braze Customer Engagement Platform") and /product/brazeai-decisioning-studio (title "1:1 Personalization at Scale | BrazeAI Decisioning Studio", about 1,600 words, linked from the main navigation; offerfit.ai redirects here). Both use the same H1, "Put AI decisioning behind every marketing move". The standalone line appears only on the first, which also says the agents "work with any warehouse or CDP".Source

Build target lists that look like the $500k+ customers (industry, app scale, channel mix). Run industry-specific display and content syndication to them with landing pages per industry, and measure pipeline per account, not clicks.

Spend goes to accounts most like the best customers, which lifts pipe-to-spend.

• Small lists cost more per impression

  Combine ABM with broader prospecting.

• HiringDigital Marketing Lead, Programmatic & Media (São Paulo, posted October 20, 2026), reporting to the Senior Director of Global Digital Marketing: "Your primary focus will be generating pipeline and optimizing pipe-to-spend ratios through targeting optimizations, A/B split testing, vendor testings, and landing page optimizations", using DV360, the Demandbase ABM platform, content syndication, dedicated emails, OOH, CTV and podcast ads across AMER, LATAM, EMEA and APAC.Source
• News coverageFiscal Q2 2027 (quarter ended July 31, 2026): revenue $227.2 million, up 26.2%; 2,789 customers, up from 2,422; 361 customers at $500,000+ ARR, up from 282; dollar-based net retention 110%; fiscal 2027 revenue guidance $910-913 million.Source
• Your websiteLanguage sitemaps: Japanese 973 URLs with 122 customer stories; Korean 174 (14 stories); Portuguese (Brazil) 325 (13); Spanish 192 (21); French 194 (18); English has 179 customer stories. The product menu includes LINE and KakaoTalk channel pages.Source

Work out what made Japan work (local stories, events, partners), then produce ten local customer stories and a localised pricing page for Korea and for Brazil, with LINE- and KakaoTalk-style local channel pages where they apply.

Local proof is what regional buyers look for first, and the Japan library shows the model.

• Customers decline to be named

  Use anonymised industry stories.

• Your websiteLanguage sitemaps: Japanese 973 URLs with 122 customer stories; Korean 174 (14 stories); Portuguese (Brazil) 325 (13); Spanish 192 (21); French 194 (18); English has 179 customer stories. The product menu includes LINE and KakaoTalk channel pages.Source
• HiringSenior Director, GTM Product Marketing (four US cities): owns the system that ensures "every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives", plus the GTM narrative for Braze Services. Regional hiring: Senior Director, Marketing in Tokyo to "Lead the Japan Regional Marketing strategy"; Sales Director, South Korea; an APAC Communications Manager in Singapore. Product: Lead Product Manager, Banners & Content Cards (five cities).Source
• HiringDigital Marketing Lead, Programmatic & Media (São Paulo, posted October 20, 2026), reporting to the Senior Director of Global Digital Marketing: "Your primary focus will be generating pipeline and optimizing pipe-to-spend ratios through targeting optimizations, A/B split testing, vendor testings, and landing page optimizations", using DV360, the Demandbase ABM platform, content syndication, dedicated emails, OOH, CTV and podcast ads across AMER, LATAM, EMEA and APAC.Source
• Your websitePricing page: four Platform Editions (Braze Go, Select, Pro, Enterprise) with "Get pricing" and "Start a free trial", but no prices; the meta description carries 1,352 invisible zero-width characters after the visible text (no other page in a 150-page sample does). Pricing pages exist in the English and Japanese sitemaps only.Source

Build joint solution pages (AWS plus Braze for retail, media and financial services), list packaged Decisioning Studio offers on cloud marketplaces, and run co-funded webinars with AWS account teams aimed at shared target accounts.

Cloud marketplaces let buyers use committed cloud spend, and AWS sellers bring warm introductions.

• Channel conflict

  Agree deal registration rules.

• HiringPartner hiring: Senior Partner Marketing Manager (New York, Austin, San Francisco, Chicago) for joint campaigns with "agencies, global system integrators, technology partners, and cloud providers"; Senior Partner Account Director, Technology Partnerships - AWS (four cities); Lead, Technology Partners Product Marketing Manager for "cloud hyperscalers and data platforms"; Partner Account Directors for Platinum Partner Development and in São Paulo; Partner Sales roles in London and Singapore.Source
• News coverageBraze completed its acquisition of OfferFit, an AI decisioning company, on June 2, 2025, to bring its decisioning agents into the Braze platform; Braze also announced a strategic collaboration agreement with AWS.Source
• HiringLead Product Marketing, AI Decisioning Studio (New York, San Francisco, Chicago, Austin; posted September 1, 2026): owns "positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative"; "Every decision about how this product reaches the market runs through you"; owns how Braze explains decisioning "to data engineers, architects, platform owners, and technical evaluators"; "Run launches that don't stop at the launch."Source

Give partners a co-branded kit: an industry pitch deck, a short ROI calculator, two customer stories each, and a referral path with a shared dashboard. Rank partners by sourced pipeline every quarter.

Partners sell more of what is easy to sell, and the kit turns them into a trained sales force.

• Kits go unused

  Measure downloads and follow up.

• HiringPartner hiring: Senior Partner Marketing Manager (New York, Austin, San Francisco, Chicago) for joint campaigns with "agencies, global system integrators, technology partners, and cloud providers"; Senior Partner Account Director, Technology Partnerships - AWS (four cities); Lead, Technology Partners Product Marketing Manager for "cloud hyperscalers and data platforms"; Partner Account Directors for Platinum Partner Development and in São Paulo; Partner Sales roles in London and Singapore.Source
• Your websiteLanguage sitemaps: Japanese 973 URLs with 122 customer stories; Korean 174 (14 stories); Portuguese (Brazil) 325 (13); Spanish 192 (21); French 194 (18); English has 179 customer stories. The product menu includes LINE and KakaoTalk channel pages.Source

Publish a technical guide: architecture, data inputs, how agents choose actions, holdout measurement, security, and a sample integration with a warehouse. Add a sandbox demo and a short video by an engineer.

Technical evaluators can block or speed up a deal; giving them a straight answer shortens cycles.

• Exposes roadmap gaps

  Describe what exists today only.

• HiringLead Product Marketing, AI Decisioning Studio (New York, San Francisco, Chicago, Austin; posted September 1, 2026): owns "positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative"; "Every decision about how this product reaches the market runs through you"; owns how Braze explains decisioning "to data engineers, architects, platform owners, and technical evaluators"; "Run launches that don't stop at the launch."Source
• Your websiteTwo indexable Decisioning Studio pages (checked October 21, 2026), each with its own canonical and both in the sitemap: /brazeai-decisioning-studio (title "AI decisioning to Maximize Performance | Braze", about 700 words, a "Connect With Sales" form, and the line "whether or not you use the Braze Customer Engagement Platform") and /product/brazeai-decisioning-studio (title "1:1 Personalization at Scale | BrazeAI Decisioning Studio", about 1,600 words, linked from the main navigation; offerfit.ai redirects here). Both use the same H1, "Put AI decisioning behind every marketing move". The standalone line appears only on the first, which also says the agents "work with any warehouse or CDP".Source
• News coverageBraze completed its acquisition of OfferFit, an AI decisioning company, on June 2, 2025, to bring its decisioning agents into the Braze platform; Braze also announced a strategic collaboration agreement with AWS.Source

Publish a starting price or range for Braze Go (or a price estimator based on monthly active users) and keep "Get pricing" for higher editions. Test the change against the current page.

A visible starting point keeps smaller buyers in the funnel and pre-qualifies them for sales.

• Anchors larger buyers low

  Show the range only for Braze Go.

• Your websitePricing page: four Platform Editions (Braze Go, Select, Pro, Enterprise) with "Get pricing" and "Start a free trial", but no prices; the meta description carries 1,352 invisible zero-width characters after the visible text (no other page in a 150-page sample does). Pricing pages exist in the English and Japanese sitemaps only.Source
• Your websiteFree trial: "Try Braze free for 14 days", "no credit card required", with guided product tours and templates. Braze for Startups: "Pay only for the customers you reach"; Snoonu "drove a 32% increase in revenue".Source

Use Braze Banners and Content Cards on braze.com and the docs to personalise promotions (trial, events, Decisioning Studio) by visitor type, and report the lift as a product story.

It improves Braze's own conversion and gives the product team a showcase.

• Site performance

  Load placements after the main content.

• HiringSenior Director, GTM Product Marketing (four US cities): owns the system that ensures "every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives", plus the GTM narrative for Braze Services. Regional hiring: Senior Director, Marketing in Tokyo to "Lead the Japan Regional Marketing strategy"; Sales Director, South Korea; an APAC Communications Manager in Singapore. Product: Lead Product Manager, Banners & Content Cards (five cities).Source
• HiringDirector, Lifecycle Marketing (New York, San Francisco, Chicago, Austin; posted September 30, 2026): leads "the next evolution of Braze's lifecycle marketing function" across prospect and customer audiences, "helping customers discover, adopt, and realize value from Braze's expanding portfolio of products and AI capabilities", with programs "spanning prospect nurturing, customer onboarding, product activation, adoption, engagement, and expansion".Source
• Your websiteFree trial: "Try Braze free for 14 days", "no credit card required", with guided product tours and templates. Braze for Startups: "Pay only for the customers you reach"; Snoonu "drove a 32% increase in revenue".Source

Tag every story by industry, region, channels, products (including Decisioning Studio) and headline metric, add filters to /customers, and feed the same library into the sales enablement tool.

Matched proof wins deals; a library helps buyers find their peer story without asking.

• Old stories

  Archive or update stories older than four years.

• Your websiteLanguage sitemaps: Japanese 973 URLs with 122 customer stories; Korean 174 (14 stories); Portuguese (Brazil) 325 (13); Spanish 192 (21); French 194 (18); English has 179 customer stories. The product menu includes LINE and KakaoTalk channel pages.Source
• HiringSenior Director, GTM Product Marketing (four US cities): owns the system that ensures "every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives", plus the GTM narrative for Braze Services. Regional hiring: Senior Director, Marketing in Tokyo to "Lead the Japan Regional Marketing strategy"; Sales Director, South Korea; an APAC Communications Manager in Singapore. Product: Lead Product Manager, Banners & Content Cards (five cities).Source
• Your websiteHomepage: H1 "There's never been a better time to be a better marketer"; "one AI platform built for outcomes, not just output"; "Ranked #1 in G2's Push Notification Grid, ahead of 60 competitors"; the 2026 Global Customer Engagement Review "surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands".Source

Build a standalone go-to-market: a dedicated offer, pages for "AI decisioning for Salesforce and Adobe users", integration guides, a measured pilot with a holdout, and a sales team that can start with decisioning and expand to the platform later.

It turns the OfferFit acquisition into a way into accounts that would never replace their engagement platform.

• Confuses the platform message

  Keep it as a clear second entry point.

• Your websiteTwo indexable Decisioning Studio pages (checked October 21, 2026), each with its own canonical and both in the sitemap: /brazeai-decisioning-studio (title "AI decisioning to Maximize Performance | Braze", about 700 words, a "Connect With Sales" form, and the line "whether or not you use the Braze Customer Engagement Platform") and /product/brazeai-decisioning-studio (title "1:1 Personalization at Scale | BrazeAI Decisioning Studio", about 1,600 words, linked from the main navigation; offerfit.ai redirects here). Both use the same H1, "Put AI decisioning behind every marketing move". The standalone line appears only on the first, which also says the agents "work with any warehouse or CDP".Source
• News coverageBraze completed its acquisition of OfferFit, an AI decisioning company, on June 2, 2025, to bring its decisioning agents into the Braze platform; Braze also announced a strategic collaboration agreement with AWS.Source
• HiringLead Product Marketing, AI Decisioning Studio (New York, San Francisco, Chicago, Austin; posted September 1, 2026): owns "positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative"; "Every decision about how this product reaches the market runs through you"; owns how Braze explains decisioning "to data engineers, architects, platform owners, and technical evaluators"; "Run launches that don't stop at the launch."Source
• Your websiteEnglish sitemap (3,068 URLs): 2,029 articles; head-to-head pages exist only against Salesforce, Adobe and Hightouch, plus "Pega alternatives"; none against Iterable, Klaviyo, MoEngage, Airship or Insider. Overlapping articles exist, such as "transactional-vs-promotional-email" and "transactional-message-vs-promotional". Four test pages (/web-test, /web-test-2025-06-23, /test-retail-ecomm, /test-for-engineering) are listed and set to "index, follow".Source

Publish an interactive benchmark: a marketer picks industry, region and channel and sees open, click and retention ranges, with an option to compare their own numbers in exchange for an email.

Benchmarks are a steady search and AI-citation magnet and a natural lead form.

• Data privacy

  Show only aggregates with minimum group sizes.

• Your websiteHomepage: H1 "There's never been a better time to be a better marketer"; "one AI platform built for outcomes, not just output"; "Ranked #1 in G2's Push Notification Grid, ahead of 60 competitors"; the 2026 Global Customer Engagement Review "surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands".Source
• News coverageFiscal Q2 2027 (quarter ended July 31, 2026): revenue $227.2 million, up 26.2%; 2,789 customers, up from 2,422; 361 customers at $500,000+ ARR, up from 282; dollar-based net retention 110%; fiscal 2027 revenue guidance $910-913 million.Source
• HiringWeb Marketing Program Coordinator (posted October 12, 2026): "Our web marketing team runs several parallel workstreams: SEO/AEO, CRO, and quarterly web launches"; the role keeps "the AEO/SEO and CRO backlogs current" and reports to the senior director of digital, working with the web experience manager and SEO/CRO managers.Source

Publish a Japan-specific engagement benchmark (LINE, push, email), run a partner programme with local agencies and integrators, and hold a yearly Braze event in Tokyo with customer speakers.

Concentrated investment in a market that already responds builds a leadership position competitors find hard to copy.

• Local rivals respond

  Lead with customer results.

• HiringSenior Director, GTM Product Marketing (four US cities): owns the system that ensures "every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives", plus the GTM narrative for Braze Services. Regional hiring: Senior Director, Marketing in Tokyo to "Lead the Japan Regional Marketing strategy"; Sales Director, South Korea; an APAC Communications Manager in Singapore. Product: Lead Product Manager, Banners & Content Cards (five cities).Source
• Your websiteLanguage sitemaps: Japanese 973 URLs with 122 customer stories; Korean 174 (14 stories); Portuguese (Brazil) 325 (13); Spanish 192 (21); French 194 (18); English has 179 customer stories. The product menu includes LINE and KakaoTalk channel pages.Source
• HiringPartner hiring: Senior Partner Marketing Manager (New York, Austin, San Francisco, Chicago) for joint campaigns with "agencies, global system integrators, technology partners, and cloud providers"; Senior Partner Account Director, Technology Partnerships - AWS (four cities); Lead, Technology Partners Product Marketing Manager for "cloud hyperscalers and data platforms"; Partner Account Directors for Platinum Partner Development and in São Paulo; Partner Sales roles in London and Singapore.Source

Group articles by topic, merge overlapping ones into a single updated guide with redirects, refresh the top 100 by traffic, and remove posts with no traffic or links.

Fewer, stronger pages rank better and are what AI assistants quote.

• Traffic dips from redirects

  Redirect to the closest topic.

• Your websiteEnglish sitemap (3,068 URLs): 2,029 articles; head-to-head pages exist only against Salesforce, Adobe and Hightouch, plus "Pega alternatives"; none against Iterable, Klaviyo, MoEngage, Airship or Insider. Overlapping articles exist, such as "transactional-vs-promotional-email" and "transactional-message-vs-promotional". Four test pages (/web-test, /web-test-2025-06-23, /test-retail-ecomm, /test-for-engineering) are listed and set to "index, follow".Source
• HiringWeb Marketing Program Coordinator (posted October 12, 2026): "Our web marketing team runs several parallel workstreams: SEO/AEO, CRO, and quarterly web launches"; the role keeps "the AEO/SEO and CRO backlogs current" and reports to the senior director of digital, working with the web experience manager and SEO/CRO managers.Source

Ask for a G2 review after milestones (campaign results, a renewal, a certification) with an in-product prompt and a CSM email, and show the badges on comparison and pricing pages.

Fresh reviews keep the ranking, and review sites are often cited by AI assistants.

• Review-site rules

  Do not offer rewards that break G2 policy.

• Your websiteHomepage: H1 "There's never been a better time to be a better marketer"; "one AI platform built for outcomes, not just output"; "Ranked #1 in G2's Push Notification Grid, ahead of 60 competitors"; the 2026 Global Customer Engagement Review "surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands".Source
• Your websiteEnglish sitemap (3,068 URLs): 2,029 articles; head-to-head pages exist only against Salesforce, Adobe and Hightouch, plus "Pega alternatives"; none against Iterable, Klaviyo, MoEngage, Airship or Insider. Overlapping articles exist, such as "transactional-vs-promotional-email" and "transactional-message-vs-promotional". Four test pages (/web-test, /web-test-2025-06-23, /test-retail-ecomm, /test-for-engineering) are listed and set to "index, follow".Source