gFiber growth playbook

Publish one indexable page per connected building (name, address, neighborhood, plans available, move-in steps, a "check this unit" button), list them on the city's apartment page in plain HTML, and add apartment pages for the 29 cities without one, starting with markets where door-to-door teams are hiring (Mesa, Omaha, Denver/Lakewood, West Des Moines). Offer property managers a "gFiber building" badge for their listings that links back to the building page.

Renters decide on internet when they choose the apartment, months before an ISP can reach them by door-knocking. Building pages capture that search, give leasing offices something to link, and give the MDU team a measurable demand signal per property.

[ ] One URL per connected building, in the sitemap
[ ] Building name, address, neighborhood in the HTML
[ ] Plans and move-in steps (prices can vary by address)
[ ] "Check this unit" button with the address prefilled
[ ] City apartment page lists every building in plain HTML
[ ] Apartment pages for Mesa, Omaha, Metro Las Vegas, Denver/Lakewood first
[ ] Leasing-office badge and link
[ ] Orders tracked per building page

• Building data goes stale

  Generate pages from the live serviceability data, not by hand.

• Property owners object to being listed

  List only properties with signed agreements and offer an opt-out.

• HiringHead of MDU Growth (remote, posted October 16, 2026): oversees the MDU sales channel and will "Own MDU customer penetration growth, both for new and aged properties", run "commission plans and incentive programs that drive rep behavior in the field", and grow key partner relationships "in multiple metro areas". Preferred: experience with "property management tech stacks (e.g., Smart Apartment Data, RealPage)" and "Business-to-business-to-consumer (B2B2C) sales and/or marketing".Source
• HiringHead of MDU & Commercial Marketing (remote, posted October 6, 2026): gFiber's "primary leader for brand, product and growth marketing" for multi-unit dwellings, multi-tenant buildings and commercial customers. The role will "design lifecycle marketing programs and promotional initiatives that increase penetration in MDU properties, enhance property owner partnerships and elevate the tenant and business customer experience", across MDU residents (B2C), property owners and small and medium businesses (B2B).Source
• Your websiteApartment finder, checked October 23, 2026: the sitemap has apartment pages for 11 markets (Atlanta, Austin, Charlotte, Huntsville, Kansas City, Nashville, Orange County, Provo, Salt Lake City, San Antonio, The Triangle) out of the 40 live cities listed on the homepage; /cities/mesa/apartments/, /cities/omaha/apartments/ and /cities/metrolasvegas/apartments/ return 404. The Atlanta page ("Find an Apartment with Google Fiber in Atlanta, GA") serves a search box and the default text "This building does not have Google Fiber yet. Help bring Google Fiber to this building"; no building names are in the page HTML, and there are no per-building URLs in the sitemap.Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source

Use "gFiber (formerly Google Fiber)" in the homepage, city and business titles and descriptions for a transition period, update the Organization structured data (name, alternateName "Google Fiber", logo, sameAs to the renamed social profiles), and fix the footer labels. Keep "Google Fiber" as an alternate name so existing searches still match. Check how the main AI assistants describe the company before and after.

Searchers and assistants learn the new name only where it appears in the places they read. A transition label keeps the search traffic from the old name while teaching the new one.

• Losing "Google Fiber" searches

  Keep the old name as alternateName and in the transition label.

• The parent company changes after the Astound deal closes

  Update the parent field when the transaction completes.

• Your websiteRebrand, checked October 23, 2026: the homepage blog teaser says "It's official! Google Fiber is now gFiber" (by the Chief Growth Officer), and the page body says gFiber; but the homepage title and link-preview title are "Google Fiber | Gigabit Fiber Optic Internet", the meta description says "Connect your home with Google Fiber", the structured data names the company "Google Fiber" with parent "Alphabet Inc.", the small business page title ends "| Google Fiber", city page titles start "Google Fiber High Speed Internet", and the footer says "Google Fiber cities". Only og:site_name says "GFiber".Source
• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source
• News coverageGFiber and Stonepeak's Astound Broadband agreed in March 2026 to combine; Stonepeak will hold majority control and Alphabet a significant minority stake, GFiber's executive team led by CEO Dinni Jain will run the company, and the combined footprint is about 7.1 million locations (Astound: about 4.5 million passings in 13 states). The deal was reported as expected to close in the fourth quarter of 2026, pending approvals.Source

Drive the plan cards on every comparison page from the same source as the homepage, recheck each claim (cost per Mbps, price history, equipment) with the legal and analytics team, add a "last checked" date and footnotes, and set a quarterly review.

A comparison page is where a switcher checks the details. One mismatch makes every other claim on the page look doubtful.

• Rivals change prices

  Date every competitor figure and review quarterly.

• Your websiteComparison pages: the sitemap has gfiber-vs-xfinity, -spectrum, -att, -metronet and -quantum, and none for Cox or for 5G home internet. The Xfinity page claims "Lowest cost per Mbps ($0.07)" against "($0.16)", but its plan cards are out of step with the homepage: the 3 Gig card is headed "gFiber Wi-Fi 7 Router Included" and then lists "gFiber Wi-Fi 6E Router with up to two extenders", and the 8 Gig card lists a "Multi-Gig Wi-Fi 6E Router with 4 multi-gig LAN ports", where the homepage offers a Wi-Fi 7 router "with a 10G and three multi-gig LAN ports".Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source
• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source

Publish a referral page for fiber customers (reward, how to share, terms), point the footer link to a chooser (fiber or Webpass), redirect /refer-a-friend to it, and put the share link in the gFiber App and the post-install email. Give door-to-door reps referral cards for happy customers on the street.

Fiber spreads street by street; a neighbor's word converts better than any mailer, and it costs a bill credit, not a commission.

• Credits cost margin

  Pay only after the referred account's first paid month, as Webpass does.

• Your websiteReferrals: the site-wide footer link "Refer a friend" opens /webpass/referral-program/, a page written for "Google Fiber Webpass" customers (a free month for both, claimed through the Webpass customer portal); the older address /refer-a-friend shows the 404 page, which says "Webpass.net is now GFiber.com" (checked twice on October 23, 2026). There is no referral page for gFiber fiber-to-the-home customers.Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source
• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source

Remove nofollow from the Español link, add hreflang (en-US, es-US) and self-canonicals to each English and Spanish pair, and make the Spanish city pages reachable from the Spanish homepage. Check Spanish impressions in Search Console after a month.

The translation work is already done; two tags make it count.

• Wrong language served

  Let visitors switch; never auto-redirect by browser language.

• Your websiteSpanish: the sitemap lists 99 Spanish pages under /intl/es/ (internet, get-started, business, tv, wantfiber, neighborhood100 and more), but the footer "Español" link carries rel="nofollow" and the homepage has no hreflang tags linking English and Spanish versions.Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source
• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source

Trim the embedded page data to what the first screen needs, load the plan detail and award carousel after first paint, preload the hero image, and audit the experiment and analytics scripts for duplicates. Put an LCP budget in the release checklist.

The first screen carries the "Check availability" button; every second of delay costs address checks, most of them on phones.

• Breaking experiments

  Retest experiments after script changes.

• Google PageSpeedHomepage: real visitors fail the Largest Contentful Paint target (Chrome UX Report p75 LCP 3.1 s against the 2.5 s threshold, 52% slower than the previous period), while INP (139 ms) and CLS (0.06) pass. Lab performance is 41 on mobile and 62 on desktop. The homepage HTML alone is about 700 KB.Source
• Site technologygfiber.com runs on Next.js with Optimizely for experiments and Microsoft Clarity for session analytics, and uses the Impact affiliate network.Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source

Interview three properties (a new build, an older property upgraded, an HOA community) on lease-up, resident ratings, support tickets and amenity revenue. Publish them on a property owner page with a short calculator and a "talk to the MDU team" form, and give the MDU sales team the one-page versions.

Property owners buy on peers' numbers; one credible story shortens a 30-to-90-day sale.

• Owners will not share numbers

  Use ranges or anonymize with permission.

• HiringHead of MDU & Commercial Marketing (remote, posted October 6, 2026): gFiber's "primary leader for brand, product and growth marketing" for multi-unit dwellings, multi-tenant buildings and commercial customers. The role will "design lifecycle marketing programs and promotional initiatives that increase penetration in MDU properties, enhance property owner partnerships and elevate the tenant and business customer experience", across MDU residents (B2C), property owners and small and medium businesses (B2B).Source
• Your websiteProperty owner and community pages: /managed-wifi/ pitches "Multi-Gig Managed Wi-Fi 7" for properties, "powered by gFiber + Quext", with Property Management System integration and "Instant On Internet" for residents on day one; /webpass/bring-webpass-to-my-building/, /wantfiber/, /cityofficials/; Neighborhood 100 offers "$20 a month" internet for households making $40,000 a year or less, with sign-up by phone only ("Call (877) 312-6754 to sign up"). The site has no case studies or property owner stories (284 sitemap URLs, no blog posts in the sitemap).Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source
• HiringHead of MDU Growth (remote, posted October 16, 2026): oversees the MDU sales channel and will "Own MDU customer penetration growth, both for new and aged properties", run "commission plans and incentive programs that drive rep behavior in the field", and grow key partner relationships "in multiple metro areas". Preferred: experience with "property management tech stacks (e.g., Smart Apartment Data, RealPage)" and "Business-to-business-to-consumer (B2B2C) sales and/or marketing".Source

Give each rep a leave-behind card with a QR code that opens a sign-up page already set to that address and rep. Follow up by text the next day with the same link. Measure close rates by rep, street and day, and compare with kiosk and web.

It credits the door visit for later web orders, which shows the true cost per order of each channel and which streets to revisit.

• Texting rules

  Get consent at the door and follow the rules on marketing texts.

• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source
• HiringCustomer Acquisition Manager II, Multi-Channel Sales (Miami, posted October 6, 2026): "the single strategic owner" of "all residential sales channels in your local market"; will "oversee and influence MDU property penetration rates", take "ownership of the No Property Left Behind (NPLB) process", act as local partner "for the national retail manager and vendor" and "local retail locations and kiosks", and secure partnerships with "chambers of commerce and community organizations".Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source

Integrate a gFiber offer into resident onboarding tools used by partner properties: a move-in checklist item, an install slot picker and a lease-start activation. Pay properties a per-activation fee and report activations to the property.

Catching the renter at lease signing beats competing for them after they have picked a provider.

• Exclusive deals with other ISPs

  Start with properties where gFiber is already wired.

• HiringHead of MDU Growth (remote, posted October 16, 2026): oversees the MDU sales channel and will "Own MDU customer penetration growth, both for new and aged properties", run "commission plans and incentive programs that drive rep behavior in the field", and grow key partner relationships "in multiple metro areas". Preferred: experience with "property management tech stacks (e.g., Smart Apartment Data, RealPage)" and "Business-to-business-to-consumer (B2B2C) sales and/or marketing".Source
• Your websiteProperty owner and community pages: /managed-wifi/ pitches "Multi-Gig Managed Wi-Fi 7" for properties, "powered by gFiber + Quext", with Property Management System integration and "Instant On Internet" for residents on day one; /webpass/bring-webpass-to-my-building/, /wantfiber/, /cityofficials/; Neighborhood 100 offers "$20 a month" internet for households making $40,000 a year or less, with sign-up by phone only ("Call (877) 312-6754 to sign up"). The site has no case studies or property owner stories (284 sitemap URLs, no blog posts in the sitemap).Source
• HiringHead of MDU & Commercial Marketing (remote, posted October 6, 2026): gFiber's "primary leader for brand, product and growth marketing" for multi-unit dwellings, multi-tenant buildings and commercial customers. The role will "design lifecycle marketing programs and promotional initiatives that increase penetration in MDU properties, enhance property owner partnerships and elevate the tenant and business customer experience", across MDU residents (B2C), property owners and small and medium businesses (B2B).Source

Write fair, dated comparison pages for Cox and for 5G home internet in general: speeds up and down, price history, equipment, contracts, uptime guarantee and install. Link them from the Mesa, Chandler, Metro Las Vegas and Omaha city pages and give reps the same facts.

Switchers search the incumbent's name plus "vs" or "alternative"; a page that answers it wins the search and briefs the rep.

• Claims challenged

  Cite sources and dates on every figure.

• Your websiteComparison pages: the sitemap has gfiber-vs-xfinity, -spectrum, -att, -metronet and -quantum, and none for Cox or for 5G home internet. The Xfinity page claims "Lowest cost per Mbps ($0.07)" against "($0.16)", but its plan cards are out of step with the homepage: the 3 Gig card is headed "gFiber Wi-Fi 7 Router Included" and then lists "gFiber Wi-Fi 6E Router with up to two extenders", and the 8 Gig card lists a "Multi-Gig Wi-Fi 6E Router with 4 multi-gig LAN ports", where the homepage offers a Wi-Fi 7 router "with a 10G and three multi-gig LAN ports".Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source
• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source

Build a list of local newsletters, neighborhood associations and community groups per market. Sponsor or contribute a short monthly item (where construction is, when sign-up opens, community programs), each with a tracked link to /wantfiber or the city page.

Fiber builds street by street; local channels reach the exact streets about to be served, at low cost.

• Construction complaints spill into channels

  Pair each note with a contact for construction questions.

• HiringLocal Communications & PR Associate (remote, posted October 6, 2026): the storyteller "across multiple cities in 19 states"; manages "local PR agencies across 19 state footprint", creates "messaging, FAQs, blog posts, videos", and will "find new content channels like local newsletters and expansion campaigns" and support "events for market launches".Source
• Your websiteProperty owner and community pages: /managed-wifi/ pitches "Multi-Gig Managed Wi-Fi 7" for properties, "powered by gFiber + Quext", with Property Management System integration and "Instant On Internet" for residents on day one; /webpass/bring-webpass-to-my-building/, /wantfiber/, /cityofficials/; Neighborhood 100 offers "$20 a month" internet for households making $40,000 a year or less, with sign-up by phone only ("Call (877) 312-6754 to sign up"). The site has no case studies or property owner stories (284 sitemap URLs, no blog posts in the sitemap).Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source

Test a Business 3 Gig or 8 Gig plan with business support, static IP and uptime credit in two markets, and give the small business field reps a "same network, business support" pitch.

Matching the residential top tier removes an odd objection and opens higher-value business accounts.

• Network capacity

  Limit to areas with headroom.

• Your websiteSmall business page: "Up to 2 gigabits download speeds for businesses", Business 1 Gig "Starting at just $100 /mo" and Business 2 Gig "Starting at just $250 /mo", Webpass Business in seven cities, and 25% off Dialpad. Homes can buy 3 Gig and 8 Gig (prices and availability depend on the address).Source
• HiringHead of MDU & Commercial Marketing (remote, posted October 6, 2026): gFiber's "primary leader for brand, product and growth marketing" for multi-unit dwellings, multi-tenant buildings and commercial customers. The role will "design lifecycle marketing programs and promotional initiatives that increase penetration in MDU properties, enhance property owner partnerships and elevate the tenant and business customer experience", across MDU residents (B2C), property owners and small and medium businesses (B2B).Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source

Add an online eligibility check and sign-up (in English and Spanish), and give libraries, schools and housing authorities a referral link and printed flyer. Track sign-ups by partner.

Eligible households often cannot call during working hours; partners already help them with forms.

• Eligibility fraud

  Keep the existing verification step.

• Your websiteProperty owner and community pages: /managed-wifi/ pitches "Multi-Gig Managed Wi-Fi 7" for properties, "powered by gFiber + Quext", with Property Management System integration and "Instant On Internet" for residents on day one; /webpass/bring-webpass-to-my-building/, /wantfiber/, /cityofficials/; Neighborhood 100 offers "$20 a month" internet for households making $40,000 a year or less, with sign-up by phone only ("Call (877) 312-6754 to sign up"). The site has no case studies or property owner stories (284 sitemap URLs, no blog posts in the sitemap).Source
• HiringCustomer Acquisition Manager II, Multi-Channel Sales (Miami, posted October 6, 2026): "the single strategic owner" of "all residential sales channels in your local market"; will "oversee and influence MDU property penetration rates", take "ownership of the No Property Left Behind (NPLB) process", act as local partner "for the national retail manager and vendor" and "local retail locations and kiosks", and secure partnerships with "chambers of commerce and community organizations".Source
• Your websiteSpanish: the sitemap lists 99 Spanish pages under /intl/es/ (internet, get-started, business, tv, wantfiber, neighborhood100 and more), but the footer "Español" link carries rel="nofollow" and the homepage has no hreflang tags linking English and Spanish versions.Source

Publish short, dated answer pages: availability by city with neighborhoods, the 1 Gig price history since 2012, what the uptime guarantee pays, install steps and time, and Webpass vs fiber. Add FAQ structured data and include the blog in the sitemap.

Clear, quotable facts are what assistants cite; without them they fall back to old or third-party pages.

• Answers go out of date

  Generate availability from live data.

• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source
• Your websiteProperty owner and community pages: /managed-wifi/ pitches "Multi-Gig Managed Wi-Fi 7" for properties, "powered by gFiber + Quext", with Property Management System integration and "Instant On Internet" for residents on day one; /webpass/bring-webpass-to-my-building/, /wantfiber/, /cityofficials/; Neighborhood 100 offers "$20 a month" internet for households making $40,000 a year or less, with sign-up by phone only ("Call (877) 312-6754 to sign up"). The site has no case studies or property owner stories (284 sitemap URLs, no blog posts in the sitemap).Source
• Your websiteRebrand, checked October 23, 2026: the homepage blog teaser says "It's official! Google Fiber is now gFiber" (by the Chief Growth Officer), and the page body says gFiber; but the homepage title and link-preview title are "Google Fiber | Gigabit Fiber Optic Internet", the meta description says "Connect your home with Google Fiber", the structured data names the company "Google Fiber" with parent "Alphabet Inc.", the small business page title ends "| Google Fiber", city page titles start "Google Fiber High Speed Internet", and the footer says "Google Fiber cities". Only og:site_name says "GFiber".Source

Give kiosk staff the same address-specific link and text follow-up as door-to-door reps, report kiosk-sourced orders weekly by location, and move staff time to the locations that convert.

It turns a fixed cost into a measured channel and shows which locations to keep.

• Vendor resists measurement

  Write reporting into the next contract.

• HiringCustomer Acquisition Manager II, Multi-Channel Sales (Miami, posted October 6, 2026): "the single strategic owner" of "all residential sales channels in your local market"; will "oversee and influence MDU property penetration rates", take "ownership of the No Property Left Behind (NPLB) process", act as local partner "for the national retail manager and vendor" and "local retail locations and kiosks", and secure partnerships with "chambers of commerce and community organizations".Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source

Publish a monthly uptime and outage-credit report by city on the site, with the method. Use it in comparison pages, door-to-door scripts and ads in markets with cable incumbents.

A published number is proof a rival cannot easily copy, and it makes the guarantee concrete.

• A bad month

  Publish the credits paid; honesty is the point.

• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source
• Your websiteComparison pages: the sitemap has gfiber-vs-xfinity, -spectrum, -att, -metronet and -quantum, and none for Cox or for 5G home internet. The Xfinity page claims "Lowest cost per Mbps ($0.07)" against "($0.16)", but its plan cards are out of step with the homepage: the 3 Gig card is headed "gFiber Wi-Fi 7 Router Included" and then lists "gFiber Wi-Fi 6E Router with up to two extenders", and the 8 Gig card lists a "Multi-Gig Wi-Fi 6E Router with 4 multi-gig LAN ports", where the homepage offers a Wi-Fi 7 router "with a 10G and three multi-gig LAN ports".Source
• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source

Write a repeatable market playbook: what residents hear before, during and after a network upgrade, how the brand transition is explained, local PR and newsletters, door-to-door timing, building pages, referral offers and a price-history message. Test it on one acquired or upgraded area and measure take-up by week.

A tested playbook turns each upgraded area into a predictable revenue curve instead of a one-off campaign.

• Deal timing

  Build the playbook on gFiber markets first; apply to new areas once approved.

• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source
• News coverageGFiber and Stonepeak's Astound Broadband agreed in March 2026 to combine; Stonepeak will hold majority control and Alphabet a significant minority stake, GFiber's executive team led by CEO Dinni Jain will run the company, and the combined footprint is about 7.1 million locations (Astound: about 4.5 million passings in 13 states). The deal was reported as expected to close in the fourth quarter of 2026, pending approvals.Source
• HiringLocal Communications & PR Associate (remote, posted October 6, 2026): the storyteller "across multiple cities in 19 states"; manages "local PR agencies across 19 state footprint", creates "messaging, FAQs, blog posts, videos", and will "find new content channels like local newsletters and expansion campaigns" and support "events for market launches".Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source

Build one dashboard per building: units, active customers, penetration trend, move-ins, unit checks from building pages and requests. Flag buildings below target for a resident event, a property manager offer or a door-to-door week.

It points field and marketing time at the buildings with the most upside.

• Data quality

  Start with one market and fix gaps.

• HiringHead of MDU Growth (remote, posted October 16, 2026): oversees the MDU sales channel and will "Own MDU customer penetration growth, both for new and aged properties", run "commission plans and incentive programs that drive rep behavior in the field", and grow key partner relationships "in multiple metro areas". Preferred: experience with "property management tech stacks (e.g., Smart Apartment Data, RealPage)" and "Business-to-business-to-consumer (B2B2C) sales and/or marketing".Source
• HiringCustomer Acquisition Manager II, Multi-Channel Sales (Miami, posted October 6, 2026): "the single strategic owner" of "all residential sales channels in your local market"; will "oversee and influence MDU property penetration rates", take "ownership of the No Property Left Behind (NPLB) process", act as local partner "for the national retail manager and vendor" and "local retail locations and kiosks", and secure partnerships with "chambers of commerce and community organizations".Source
• Your websiteApartment finder, checked October 23, 2026: the sitemap has apartment pages for 11 markets (Atlanta, Austin, Charlotte, Huntsville, Kansas City, Nashville, Orange County, Provo, Salt Lake City, San Antonio, The Triangle) out of the 40 live cities listed on the homepage; /cities/mesa/apartments/, /cities/omaha/apartments/ and /cities/metrolasvegas/apartments/ return 404. The Atlanta page ("Find an Apartment with Google Fiber in Atlanta, GA") serves a search box and the default text "This building does not have Google Fiber yet. Help bring Google Fiber to this building"; no building names are in the page HTML, and there are no per-building URLs in the sitemap.Source
• Your websiteProperty owner and community pages: /managed-wifi/ pitches "Multi-Gig Managed Wi-Fi 7" for properties, "powered by gFiber + Quext", with Property Management System integration and "Instant On Internet" for residents on day one; /webpass/bring-webpass-to-my-building/, /wantfiber/, /cityofficials/; Neighborhood 100 offers "$20 a month" internet for households making $40,000 a year or less, with sign-up by phone only ("Call (877) 312-6754 to sign up"). The site has no case studies or property owner stories (284 sitemap URLs, no blog posts in the sitemap).Source

Recruit creators in gFiber cities, give them service and a monthly brief (upload speed tests, latency, home studio builds), and send viewers to an address check with a creator code.

Creators show the upload speed that cable cannot, to the audiences most likely to pay for multi-gig.

• Creators outside the footprint

  Only sign creators whose audience is in served cities.

• HiringDirector of Brand and Marketing Strategy (remote, posted October 6, 2026), reporting to the Chief Growth Officer: will "Establish brand governance and safeguard strategic consistency in all internal and external-facing content", "Guide cross functional team of strategists, analysts, lawyers and communications specialists in development of impactful marketing and competitive claims", drive awareness "in incumbent, acquired and expansion markets", build "significantly growing social media and influencer channels", support "digital-first brand principles, with special attention on the gFiber App", and "Build out organizational competency for blog, education and digital platform content to optimize LLM-geared GEO strategy". Leads "20+ employed and contracted marketing professionals as well as multiple agencies".Source
• Social profilesYouTube @GFiber: 64,500 subscribers, 302 videos and about 304 million views; also Instagram, X, Facebook and LinkedIn.Source
• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source

Show a street-level progress map for coming-soon areas with a sign-up counter; open construction first where enough neighbors sign up, and give early sign-ups a free install or first month.

Visible neighbor demand turns interest into commitments and helps plan the build.

• Build dates slip

  Show ranges, not dates.

• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source
• Your websiteProperty owner and community pages: /managed-wifi/ pitches "Multi-Gig Managed Wi-Fi 7" for properties, "powered by gFiber + Quext", with Property Management System integration and "Instant On Internet" for residents on day one; /webpass/bring-webpass-to-my-building/, /wantfiber/, /cityofficials/; Neighborhood 100 offers "$20 a month" internet for households making $40,000 a year or less, with sign-up by phone only ("Call (877) 312-6754 to sign up"). The site has no case studies or property owner stories (284 sitemap URLs, no blog posts in the sitemap).Source
• HiringLocal Communications & PR Associate (remote, posted October 6, 2026): the storyteller "across multiple cities in 19 states"; manages "local PR agencies across 19 state footprint", creates "messaging, FAQs, blog posts, videos", and will "find new content channels like local newsletters and expansion campaigns" and support "events for market launches".Source

Build a small tool: enter your current bill and start year, see what you have paid in increases, and compare with gFiber 1 Gig at your address. Make results shareable.

It turns a dry claim into a personal number people share.

• Prices vary by address

  Show the user's own address price.

• Your websiteHomepage offer (national page; availability, plans and prices depend on the address): 1 Gig $70/month ("Our original internet, the same price since 2012"), 3 Gig $100/month, 8 Gig $150/month; "99.9%+ uptime or your money back" with "a 25% refund on your month's bill if your internet's down for more than 45 minutes"; Internet Battery Backup; Priority Room Optimization; a "How do you internet?" quiz; award quotes from Forbes Home, J.D. Power (South Region, 2023-2025), CNET, PCMag, HighSpeedInternet.com and U.S. News; 40 live cities plus "Coming Soon" Adams County, Broomfield County, Colorado Springs, Golden, Norwalk and Tempe.Source
• HiringDoor-to-door and field sales: Outside Sales Representative, Residential roles open in 13 markets (Atlanta, Austin, Denver/Lakewood, Durham, Huntsville, Jefferson City, Kansas City, Mesa, Nashville, Omaha, Salt Lake City, San Antonio, West Des Moines), with an OTE of $75,000 and an in-person hiring event in Omaha; the post says "our Core 1 Gig price hasn't changed since we launched in 2012". Also open: Small Business Field Sales Representatives (Kansas City, Nashville, Utah) and an MDU Sales Executive in Durham who builds relationships "with property developers, property managers, HOAs" and attends "HOA or property meetings".Source
• Your websiteComparison pages: the sitemap has gfiber-vs-xfinity, -spectrum, -att, -metronet and -quantum, and none for Cox or for 5G home internet. The Xfinity page claims "Lowest cost per Mbps ($0.07)" against "($0.16)", but its plan cards are out of step with the homepage: the 3 Gig card is headed "gFiber Wi-Fi 7 Router Included" and then lists "gFiber Wi-Fi 6E Router with up to two extenders", and the 8 Gig card lists a "Multi-Gig Wi-Fi 6E Router with 4 multi-gig LAN ports", where the homepage offers a Wi-Fi 7 router "with a 10G and three multi-gig LAN ports".Source