Glance growth playbook

Rebuild /us as the campaign landing page: a short video of a styled try-on, "Ask Siri" and "Pay with PayPal" proof, a "Now on your TV" strip, the US rating, retailer logos, and one primary button that sends iPhone users to the US App Store and Android users to Play. Move the cookie notice out of the critical path and defer Facebook and tag scripts. Then point every press release and creator link at it.

Earned media and creator traffic only turns into installs if the page shows the product doing what the stories describe. A fast page with social proof and the right store link removes the three easiest reasons to bounce.

[ ] US App Store link (and Play for Android)
[ ] 4.8 stars, 3,331 ratings, live from the store
[ ] Try-on clip with a poster image
[ ] PayPal, Siri AI, Android TV, True Fit strip
[ ] Retailer logos
[ ] Cookie notice not the largest element
[ ] Tag and Facebook scripts deferred
[ ] Tracked links in every press release

• Video slows the page

  Load it after the first paint with a poster image.

• Rating changes

  Pull it from the store feed rather than hard-coding it.

• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• Your websiteUS homepage (glance.com/us, checked October 21, 2026): title "Glance - Your Intelligent Shopping Agent for Smarter Style"; copy such as "A shopping feed tailored to your vibe" and "Buy the looks directly from our official brand stores"; no mention of try-ons, PayPal, Siri, Android TV, Samsung, retailer names, ratings or reviews. Its App Store button links to the India storefront (apps.apple.com/in/...). hreflang marks glance.com as en-IN and glance.com/us as en-US; the sitemap shows /us last modified May 16, 2025.Source
• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source
• Google PageSpeedPageSpeed for glance.com/us (October 21, 2026): mobile score 40 (desktop 71); in the phone test the largest element, the cookie notice, takes 14.9 s to appear; total blocking time 885 ms; 2.36 MB downloaded, 1.8 MB of it third-party (Google Tag Manager 507 KB, Facebook 341 KB). Real visitors: LCP 1.95 s, but INP 248 ms, so the page fails Core Web Vitals on responsiveness.Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Agree one fact sheet with definitions (devices reached, monthly users of Glance AI, lock-screen reach, markets) and update the business page, newsroom boilerplate and job templates to use it.

Consistent, defined numbers build trust with retailers and journalists, which the consumer and partnership hires depend on.

• Smaller numbers look weaker

  Show each with its definition.

• Your websiteBusiness page: "60M Devices", "14M Monthly active users", "MOBILE DEVICES 50M+ Globally" and "160M+ Devices across TV and mobile" on the same page; results such as "2.8X higher CTR vs standard ads", "3.2X more returns vs email", "+18% cart revisit rate"; for retail brands, a "Glance Marketplace" and "Glance Store"; a commerce demo request form.Source
• HiringSenior Program Manager - Growth (San Mateo, posted August 19, 2026): "over 250 million daily active users and a platform embedded at the heart of the Android ecosystem"; owns "the levers behind Glance's Revenue, Device, and DAU growth", models device acquisition deals with OEM and Telco partners, pitches OEMs and Telcos "across the US, Brazil, Mexico, and Europe", and drives "app updates" with partners to "unlock meaningful DAU growth".Source
• HiringSenior Manager - Channel Sales & Partnerships (San Mateo): bring "premium and mid-market U.S. retail brands across fashion, beauty, and accessories" onto Glance AI, "Expand our network of 400+ global partners", own merchant onboarding "from first conversation to seamless integration" and be "the voice of the merchant internally"; Glance "reaches 200M+ people daily".Source
• HiringA Japan launch team in Tokyo: a Growth Lead (User Acquisition / Performance / CRM) to "define and track the full growth funnel - from install through activation, retention, and monetization", run CRM and lifecycle programs and an A/B testing roadmap, with Apple Search Ads and ASO experience preferred; a Manager, Product Marketing; a Senior Manager, Brand & Consumer Marketing for "creator and influencer partnerships"; commerce partnership roles. The posts say "Glance reaches 400M+ monthly users globally" and SoftBank is "anchor partner in Japan".Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Measure time from install to first try-on, cut steps before the avatar, offer a ready-made demo look while the avatar builds, and send a push when the first personal feed is ready.

The try-on is the moment people share and remember; getting there faster lifts activation and retention.

• Privacy worries about photos

  Explain use and deletion on the same screen.

• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source
• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source
• Your websiteHelp center: US pages for Glance AI (getting started, "how do I create my AI avatar", "can I create multiple avatars", "can I buy recommended outfits directly", data privacy, moderation) and for Glance TV and DirecTV ("is Glance TV available on my TV", "how do I turn Glance TV off or turn it on again").Source
• HiringA Japan launch team in Tokyo: a Growth Lead (User Acquisition / Performance / CRM) to "define and track the full growth funnel - from install through activation, retention, and monetization", run CRM and lifecycle programs and an A/B testing roadmap, with Apple Search Ads and ASO experience preferred; a Manager, Product Marketing; a Senior Manager, Brand & Consumer Marketing for "creator and influencer partnerships"; commerce partnership roles. The posts say "Glance reaches 400M+ monthly users globally" and SoftBank is "anchor partner in Japan".Source

Sort the newsroom by date, and add a short consumer page per launch ("Shop with Siri", "Pay with PayPal", "Glance on your TV") linked from /us and the help center.

Consumers and journalists both land on the newsroom; current, simple pages answer "what can I do with it".

• Too many pages

  One per launch.

• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• Your websiteUS homepage (glance.com/us, checked October 21, 2026): title "Glance - Your Intelligent Shopping Agent for Smarter Style"; copy such as "A shopping feed tailored to your vibe" and "Buy the looks directly from our official brand stores"; no mention of try-ons, PayPal, Siri, Android TV, Samsung, retailer names, ratings or reviews. Its App Store button links to the India storefront (apps.apple.com/in/...). hreflang marks glance.com as en-IN and glance.com/us as en-US; the sitemap shows /us last modified May 16, 2025.Source
• Your websiteHelp center: US pages for Glance AI (getting started, "how do I create my AI avatar", "can I create multiple avatars", "can I buy recommended outfits directly", data privacy, moderation) and for Glance TV and DirecTV ("is Glance TV available on my TV", "how do I turn Glance TV off or turn it on again").Source

Use one smart link that opens the local store, and build localised screenshots and keywords for the US and Japan with custom product pages for campaigns.

App store conversion is a direct lever on install cost for every paid and earned campaign.

• Review approvals delay

  Submit early.

• Your websiteUS homepage (glance.com/us, checked October 21, 2026): title "Glance - Your Intelligent Shopping Agent for Smarter Style"; copy such as "A shopping feed tailored to your vibe" and "Buy the looks directly from our official brand stores"; no mention of try-ons, PayPal, Siri, Android TV, Samsung, retailer names, ratings or reviews. Its App Store button links to the India storefront (apps.apple.com/in/...). hreflang marks glance.com as en-IN and glance.com/us as en-US; the sitemap shows /us last modified May 16, 2025.Source
• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source
• HiringA Japan launch team in Tokyo: a Growth Lead (User Acquisition / Performance / CRM) to "define and track the full growth funnel - from install through activation, retention, and monetization", run CRM and lifecycle programs and an A/B testing roadmap, with Apple Search Ads and ASO experience preferred; a Manager, Product Marketing; a Senior Manager, Brand & Consumer Marketing for "creator and influencer partnerships"; commerce partnership roles. The posts say "Glance reaches 400M+ monthly users globally" and SoftBank is "anchor partner in Japan".Source

Recruit 50 fashion and beauty creators, have each post "Glance styled me for…" try-ons tied to moments (holidays, travel, events), with tracked links and an affiliate share from purchases.

Seeing a real person in an AI-styled look is the clearest explanation of agentic shopping.

• Try-on quality varies

  Approve looks before posting.

• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source
• Your websiteSocial: the site links "glanceinspires" accounts on Instagram, YouTube, X, Reddit and Substack, while older "glance_inmobi" / "GlanceInMobi" accounts still exist; the YouTube channel @glanceinspires has 46 subscribers, 64 videos and 9,355 views.Source
• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Let users add occasions (a trip, a wedding, a season change), then send a styled set a week before with try-ons and checkout. Measure 30-day return and purchase rates.

Timely, personal reasons to open the app beat generic pushes.

• Push fatigue

  Cap at two a week.

• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source
• HiringA Japan launch team in Tokyo: a Growth Lead (User Acquisition / Performance / CRM) to "define and track the full growth funnel - from install through activation, retention, and monetization", run CRM and lifecycle programs and an A/B testing roadmap, with Apple Search Ads and ASO experience preferred; a Manager, Product Marketing; a Senior Manager, Brand & Consumer Marketing for "creator and influencer partnerships"; commerce partnership roles. The posts say "Glance reaches 400M+ monthly users globally" and SoftBank is "anchor partner in Japan".Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Publish two retailer case studies with sales and return-rate results (True Fit sizing helps here), and a self-serve onboarding page: catalog feed, PayPal checkout, timeline.

Clear proof and a short path lower the cost of every new brand.

• Retailers worry about brand control

  Show how looks are curated.

• HiringSenior Manager - Channel Sales & Partnerships (San Mateo): bring "premium and mid-market U.S. retail brands across fashion, beauty, and accessories" onto Glance AI, "Expand our network of 400+ global partners", own merchant onboarding "from first conversation to seamless integration" and be "the voice of the merchant internally"; Glance "reaches 200M+ people daily".Source
• Your websiteBusiness page: "60M Devices", "14M Monthly active users", "MOBILE DEVICES 50M+ Globally" and "160M+ Devices across TV and mobile" on the same page; results such as "2.8X higher CTR vs standard ads", "3.2X more returns vs email", "+18% cart revisit rate"; for retail brands, a "Glance Marketplace" and "Glance Store"; a commerce demo request form.Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Add a "send to my phone" QR on every TV look that opens the same look in the app (or the store if not installed), and measure TV-sourced installs and purchases.

The TV is a huge awareness surface; a handoff turns it into an install channel.

• Low scan rates

  Test placement and wording.

• HiringTwo Glance TV roles posted October 19, 2026: Director - Media & Entertainment Partnerships (Los Angeles) for partnerships with "OTT platforms, streaming services, broadcasters, studios" covering "content discovery, advertising monetization, audience growth, and joint go-to-market"; Director - TV OEM & Distribution Partnerships (New York) for "TV OEMs, operating systems, set-top box providers, pay-TV operators". Glance "is being integrated natively into connected-TV ecosystems, including Android/Google TV and Samsung's Tizen OS".Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Partner with one streamer or studio on a style-led series; viewers try on looks from the show in Glance and buy through PayPal checkout. Share revenue and audience data.

One strong case gives the TV team a story for every other media deal.

• Rights to looks

  Agree product lists in the contract.

• HiringTwo Glance TV roles posted October 19, 2026: Director - Media & Entertainment Partnerships (Los Angeles) for partnerships with "OTT platforms, streaming services, broadcasters, studios" covering "content discovery, advertising monetization, audience growth, and joint go-to-market"; Director - TV OEM & Distribution Partnerships (New York) for "TV OEMs, operating systems, set-top box providers, pay-TV operators". Glance "is being integrated natively into connected-TV ecosystems, including Android/Google TV and Samsung's Tizen OS".Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Defer Facebook and tag scripts until consent, lazy-load below-the-fold media, set long cache lifetimes on own assets and keep the cookie notice small. Re-test monthly.

Paid and creator traffic is mostly mobile; a faster page lifts installs from the same spend.

• Tracking gaps

  Use server-side events.

• Google PageSpeedPageSpeed for glance.com/us (October 21, 2026): mobile score 40 (desktop 71); in the phone test the largest element, the cookie notice, takes 14.9 s to appear; total blocking time 885 ms; 2.36 MB downloaded, 1.8 MB of it third-party (Google Tag Manager 507 KB, Facebook 341 KB). Real visitors: LCP 1.95 s, but INP 248 ms, so the page fails Core Web Vitals on responsiveness.Source
• Your websiteUS homepage (glance.com/us, checked October 21, 2026): title "Glance - Your Intelligent Shopping Agent for Smarter Style"; copy such as "A shopping feed tailored to your vibe" and "Buy the looks directly from our official brand stores"; no mention of try-ons, PayPal, Siri, Android TV, Samsung, retailer names, ratings or reviews. Its App Store button links to the India storefront (apps.apple.com/in/...). hreflang marks glance.com as en-IN and glance.com/us as en-US; the sitemap shows /us last modified May 16, 2025.Source

Move business posts to /us/business/insights, turn the consumer blog into occasion-led style guides with try-on images and app links, and redirect or refresh the old lock-screen articles.

Each audience gets a clear destination, and search and AI assistants see what Glance is now.

• Lost traffic

  Redirect to the closest page.

• Your websiteContent: 226 blog posts under /us/blogs/glanceai mixing consumer and business topics (October 21, 2026: "Future of Agentic AI in Shopping", "Best MCP Server Product Search Recommendations", "Agentic Commerce Brand Readiness"); a separate /articles section of about 200 older posts on the Glance smart lock screen (for example "how to disable and enable Glance on realme").Source
• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source
• Your websiteBusiness page: "60M Devices", "14M Monthly active users", "MOBILE DEVICES 50M+ Globally" and "160M+ Devices across TV and mobile" on the same page; results such as "2.8X higher CTR vs standard ads", "3.2X more returns vs email", "+18% cart revisit rate"; for retail brands, a "Glance Marketplace" and "Glance Store"; a commerce demo request form.Source

Define each step (install, avatar, first try-on, first save, first purchase), set targets, and review weekly with product and partnerships.

New market teams win by fixing the biggest drop-off first.

• Small numbers early

  Use ranges.

• HiringA Japan launch team in Tokyo: a Growth Lead (User Acquisition / Performance / CRM) to "define and track the full growth funnel - from install through activation, retention, and monetization", run CRM and lifecycle programs and an A/B testing roadmap, with Apple Search Ads and ASO experience preferred; a Manager, Product Marketing; a Senior Manager, Brand & Consumer Marketing for "creator and influencer partnerships"; commerce partnership roles. The posts say "Glance reaches 400M+ monthly users globally" and SoftBank is "anchor partner in Japan".Source
• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source

Trigger the native rating prompt after a saved try-on or completed checkout, never after an error, and track rating counts by market.

More ratings lift store ranking and conversion at no cost.

• Prompt annoys

  Respect system limits.

• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source
• HiringA Japan launch team in Tokyo: a Growth Lead (User Acquisition / Performance / CRM) to "define and track the full growth funnel - from install through activation, retention, and monetization", run CRM and lifecycle programs and an A/B testing roadmap, with Apple Search Ads and ASO experience preferred; a Manager, Product Marketing; a Senior Manager, Brand & Consumer Marketing for "creator and influencer partnerships"; commerce partnership roles. The posts say "Glance reaches 400M+ monthly users globally" and SoftBank is "anchor partner in Japan".Source

Show "Pay with PayPal" and a fit recommendation on every look card, and measure add-to-cart and returns.

Removing doubts at the look stage lifts conversion and lowers returns for retailers.

• Fit data gaps

  Show only when available.

• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• HiringSenior Manager - Channel Sales & Partnerships (San Mateo): bring "premium and mid-market U.S. retail brands across fashion, beauty, and accessories" onto Glance AI, "Expand our network of 400+ global partners", own merchant onboarding "from first conversation to seamless integration" and be "the voice of the merchant internally"; Glance "reaches 200M+ people daily".Source

Build a kit for every device launch: co-branded landing page, store assets, in-store and carrier materials, a creator set and an activation target in the deal model.

Activation after launch is what makes a device deal pay back.

• Partner approvals slow

  Pre-approve templates.

• HiringSenior Program Manager - Growth (San Mateo, posted August 19, 2026): "over 250 million daily active users and a platform embedded at the heart of the Android ecosystem"; owns "the levers behind Glance's Revenue, Device, and DAU growth", models device acquisition deals with OEM and Telco partners, pitches OEMs and Telcos "across the US, Brazil, Mexico, and Europe", and drives "app updates" with partners to "unlock meaningful DAU growth".Source
• HiringProgram Manager, Partner Launches & Delivery (New York, posted August 13, 2026): "The Americas is Glance's largest and fastest-growing region"; owns partner launches "from kickoff to go-live", weekly status and post-launch health ("adoption, delivery quality").Source
• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source

Package try-on and personal feed as a widget for brand sites with "Powered by Glance" and an app handoff, starting with five fashion brands.

It turns retailers into a distribution channel and a revenue line.

• Brands want white label

  Offer tiers.

• Your websiteBusiness page: "60M Devices", "14M Monthly active users", "MOBILE DEVICES 50M+ Globally" and "160M+ Devices across TV and mobile" on the same page; results such as "2.8X higher CTR vs standard ads", "3.2X more returns vs email", "+18% cart revisit rate"; for retail brands, a "Glance Marketplace" and "Glance Store"; a commerce demo request form.Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• HiringSenior Manager - Channel Sales & Partnerships (San Mateo): bring "premium and mid-market U.S. retail brands across fashion, beauty, and accessories" onto Glance AI, "Expand our network of 400+ global partners", own merchant onboarding "from first conversation to seamless integration" and be "the voice of the merchant internally"; Glance "reaches 200M+ people daily".Source

Publish a yearly report: most tried-on styles, occasions, colours by region, TV vs phone. Launch with PR and creators.

Original data earns repeat coverage and makes Glance a voice on agentic shopping.

• Privacy concerns

  Aggregate only.

• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source

Sell sponsored try-on looks to fashion and beauty brands, priced per try-on, with checkout through PayPal.

It raises revenue per user while giving users content they want.

• Feed feels like ads

  Cap and label sponsored looks.

• Your websiteBusiness page: "60M Devices", "14M Monthly active users", "MOBILE DEVICES 50M+ Globally" and "160M+ Devices across TV and mobile" on the same page; results such as "2.8X higher CTR vs standard ads", "3.2X more returns vs email", "+18% cart revisit rate"; for retail brands, a "Glance Marketplace" and "Glance Store"; a commerce demo request form.Source
• News coveragePayPal became Glance's native checkout (October 15, 2026): shoppers can discover, try on, build a cart and pay without leaving the app, for "tens of millions" of US consumers; coverage says Glance is embedded on about 60 million phones and connected TVs, and that participating merchants and timing were not disclosed.Source
• HiringSenior Manager - Channel Sales & Partnerships (San Mateo): bring "premium and mid-market U.S. retail brands across fashion, beauty, and accessories" onto Glance AI, "Expand our network of 400+ global partners", own merchant onboarding "from first conversation to seamless integration" and be "the voice of the merchant internally"; Glance "reaches 200M+ people daily".Source

Redirect followers from old accounts with a final post, keep one handle set, and post three try-on shorts a week from creators and users.

One set of accounts grows faster and looks more like a consumer brand.

• Losing old followers

  Announce the move several times.

• Your websiteSocial: the site links "glanceinspires" accounts on Instagram, YouTube, X, Reddit and Substack, while older "glance_inmobi" / "GlanceInMobi" accounts still exist; the YouTube channel @glanceinspires has 46 subscribers, 64 videos and 9,355 views.Source
• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source

Add a short video explaining what Glance TV is, how to opt in or out, and how to send a look to your phone, linked from the TV screen itself.

Clear control builds trust, and trusted users stay opted in.

• Draws attention to opt-out

  Lead with what users gain.

• Your websiteHelp center: US pages for Glance AI (getting started, "how do I create my AI avatar", "can I create multiple avatars", "can I buy recommended outfits directly", data privacy, moderation) and for Glance TV and DirecTV ("is Glance TV available on my TV", "how do I turn Glance TV off or turn it on again").Source
• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• HiringTwo Glance TV roles posted October 19, 2026: Director - Media & Entertainment Partnerships (Los Angeles) for partnerships with "OTT platforms, streaming services, broadcasters, studios" covering "content discovery, advertising monetization, audience growth, and joint go-to-market"; Director - TV OEM & Distribution Partnerships (New York) for "TV OEMs, operating systems, set-top box providers, pay-TV operators". Glance "is being integrated natively into connected-TV ecosystems, including Android/Google TV and Samsung's Tizen OS".Source

Run short videos of real requests and the looks Glance returns, posted around travel and holiday moments, ending with the App Store link.

It shows the newest feature in one sentence and rides interest in the new Siri.

• Platform trademark rules

  Follow Apple marketing guidelines.

• Your websiteNewsroom: Glance and Google bring AI-powered commerce to Android TV (October 21, 2026, launching in the US, India and Japan, opt-in, with "try-on visualizations" and "hundreds of retailer integrations"); Glance and PayPal (October 15); Siri AI integration for iPhone and iPad after iOS 27 (September 30); True Fit partnership (September 21); Mastercard (September 9); Samsung smart TVs (June 23). The "What's new" strip leads with the February 18 NVIDIA story ahead of the October ones.Source
• HiringSenior Manager - Integrated Consumer Marketing (New York, posted September 8, 2026): "help build the consumer brand introducing agentic shopping to millions of people across the U.S."; the agent "will show them on you, in your home, and in your life, before you buy"; owns "the U.S. consumer marketing calendar, aligning product launches, cultural moments, creator programs, partnerships, and campaigns into one integrated roadmap"; co-marketing "with OEMs, carriers, retailers, fashion brands, creators"; "Ensure every consumer touchpoint delivers a seamless, premium Glance brand experience"; success is a brand "creators want to partner with, media wants to cover".Source
• App StoreApple App Store (US): "Glance - My Personal Shopper", 4.8 stars from 3,331 ratings, version 4.0.4 released October 15, 2026; the description covers a personal feed across fashion, beauty, home and hairstyles, "Chat, ask Siri AI", context such as "weather, trends, occasions", and "styled try-ons". The India store shows 4.7 from 1,357 ratings and Japan 4.5 from 38.Source