Glean growth playbook

Remove noindex from the 2026 drop pages, add them to the sitemap (with the Japanese and French versions), and give each a real title and a summary of every feature with a link to its docs or blog post. Make "one indexable page and one blog post per launch" part of the launch checklist, and add a "What's new" index linking all drops.

Launch pages are what buyers, analysts and AI assistants find when they check whether a vendor is moving fast; the work is already done, it just cannot be found.

[ ] No noindex on the launch page
[ ] Page in the sitemap (EN, JP, FR)
[ ] Title names the month and lead features
[ ] One paragraph per feature, linked to docs
[ ] One blog post per major feature
[ ] Linked from the "What's new" index
[ ] Shared with sales and partners the same day

• Pages were hidden on purpose

  If so, publish an indexable summary page instead.

• Thin pages rank poorly

  Write a full summary for each month.

• Your websiteMonthly Product Drop pages, checked October 21, 2026: April, May, June, July and October 2026 all carry <meta name="robots" content="noindex">, while March 2026 and earlier are indexable. The October 2026 page, promoted in the homepage banner ("October Drop 2026: Team chat lets everyone contribute context"), holds one feature line and four customer quotes; the April page's title is just "April 2026". /product-drop/august-2026 and september-2026 return 404.Source
• Your websiteSitemap (4,653 URLs: 1,866 English, 1,734 French, 1,055 Japanese): product drop pages are listed only from August 2025 to March 2026, and the Japanese and French drops stop at March 2026. Blog posts accompany drops up to May 2026 ("skills-may-drop-2026"), with none for June, July or October.Source
• HiringPrincipal Product Marketing Manager, Glean Intelligence (posted September 1, 2026): will "Lead end-to-end launches for new models and platform capabilities ... while establishing repeatable launch processes", and "Bring Model Hub to market by clarifying model choice, performance, cost, latency, and use-case fit".Source
• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source

Refresh /llm-info with current figures (ARR, connectors, products, rivals compared), date it, and add a monthly review owned by digital. Publish an /llms.txt pointing to it and to the compare and product drop pages. Test what the three assistants say before and after.

AI assistants are now part of every enterprise software evaluation, and stale numbers from a vendor's own page get repeated as fact.

• Assistants update slowly

  Keep facts consistent across all pages too.

• Your website/llm-info, the page robots.txt opens to GPTBot, ClaudeBot and PerplexityBot (and blocks for search engines), says "The platform supports 100+ connectors" and "more than $200M ARR as of late 2025". The homepage also has an "Ask AI for a summary about Glean" block with links to ChatGPT, Claude and Perplexity. /llms.txt returns 404.Source
• News coverageGlean press, May 28, 2026: "Glean Surpasses $300M ARR", after tripling revenue in 15 months; the $150 million Series F in 2025 valued Glean at $7.2 billion.Source
• Your websiteConnector counts disagree across Glean's own pages: the navigation says "more than 250 connectors", the compare hub "275+ tools", and every job post's company description "over 100 enterprise SaaS connectors".Source

Write three fair comparison pages from the competitor comparisons: context and connectors, permissions, model choice, agents, deployment, cost and time to value, with a "use both" section where Glean connects to the rival. Translate them for the Japanese and French sites.

Buyers with Google Workspace, Atlassian or ServiceNow are told their suite already does this; a clear page answers that before the first call.

• Partners are also rivals

  Lead with "works with" where Glean connects.

• HiringProduct Marketing Manager - Competitive Intelligence (Bangalore, posted September 17, 2026): "owning the upkeep of our market landscape and competitive positioning", "win/loss analysis", "competitor comparisons, deal support materials" and "timely competitive insights" for the field.Source
• Your websiteThe /compare hub has three head-to-head pages: Microsoft 365 Copilot, ChatGPT Enterprise and Claude Enterprise. There is no page against Google's Gemini work agent, Atlassian Rovo or ServiceNow; Glean instead has a connector page, "Atlassian Rovo integration with Glean". The hub claims "275+ tools", "110 hours per user/year" saved, "Glean adoption reached 93% in just 2 years", and that companies "recover their Glean investment in under 6 months".Source
• Competitor researchRivals' own pages: Google sells "Gemini for Business: The Universal Work Agent"; Atlassian's Rovo "helps teams take action on organization knowledge using Rovo Search, Rovo Chat and specialized Rovo Agents"; Microsoft 365 Copilot, ChatGPT Enterprise and Claude Enterprise are the rivals Glean already compares itself with.See the research Source

Pick one current figure, update the navigation, compare hub, /llm-info, job description template, decks and partner kits, and add it to a shared "facts" file that each launch updates.

Inconsistent numbers make buyers and analysts doubt the claim, and AI assistants pick whichever they read first.

• Numbers change often

  Use "250+" style floors.

• Your websiteConnector counts disagree across Glean's own pages: the navigation says "more than 250 connectors", the compare hub "275+ tools", and every job post's company description "over 100 enterprise SaaS connectors".Source
• HiringPrincipal Product Marketing Manager, Enterprise Context (posted September 21, 2026): owns go-to-market for "new connectors, search quality, Enterprise Graph, structured data, memory", turning architecture into "differentiated positioning" and "technical collateral", to "establish Glean as a technical leader in the next generation of enterprise AI".Source
• Your website/llm-info, the page robots.txt opens to GPTBot, ClaudeBot and PerplexityBot (and blocks for search engines), says "The platform supports 100+ connectors" and "more than $200M ARR as of late 2025". The homepage also has an "Ask AI for a summary about Glean" block with links to ChatGPT, Claude and Perplexity. /llms.txt returns 404.Source

Each month, write three short SDR openers per department from the drop (for example team chat for sales, engineering agents for engineering), linked to the now-indexable drop page, and track reply rates.

Timely, specific news earns replies, and it keeps the field current on the product.

• Feature-led messages miss value

  Lead with the outcome.

• HiringAlso open: a Sales Development Representative in Nashville (posted October 5, 2026) prospecting "new large enterprise and strategic accounts", a Partner Sales Manager, EMEA (Amsterdam or London, October 9) and a Partner Solutions Engineer (San Francisco, September 4).Source
• Your websiteMonthly Product Drop pages, checked October 21, 2026: April, May, June, July and October 2026 all carry <meta name="robots" content="noindex">, while March 2026 and earlier are indexable. The October 2026 page, promoted in the homepage banner ("October Drop 2026: Team chat lets everyone contribute context"), holds one feature line and four customer quotes; the April page's title is just "April 2026". /product-drop/august-2026 and september-2026 return 404.Source
• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source

Build versions for IT, support, sales and HR with benchmarks, a shareable result and a "compare with peers" call to action that books a short review. Feed answers to SDRs and the growth data science team.

Personal scores convert better than gated reports and tell sales which problem to open with.

• Low-intent completions

  Score by company size before routing.

• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• HiringVP, Growth Marketing (Mountain View, posted August 3, 2026): leads "Demand Generation, Digital, Field Marketing, and Partner Marketing" with "accountability for pipeline, revenue, and ARR growth", to build "a predictable, AI-first demand engine that fuels new-logo growth and expansion" across "Enterprise, Commercial, and Global markets".Source
• HiringSenior Data Scientist, Growth (posted August 13, 2026): defines the growth framework "across acquisition, activation, engagement, retention, resurrection, and expansion" (WAU, activation, feature adoption) and sizes opportunities in "onboarding, product discoverability, education, lifecycle messaging, collaboration and virality".Source

Find three Japanese customers, write their stories in Japanese first (with local metrics and quotes), and put them on the Japanese homepage and in sales decks. Then add a Japanese drop page each month.

Japanese enterprise buyers rely heavily on local references; translation alone does not provide them.

• Slow approvals

  Start with anonymized stories.

• HiringContent Marketing Manager, Tokyo (posted August 14, 2026): will "build our Japanese content marketing engine", "Improve priority Japanese website pages and lead localization", "Build practical SEO and AIO/GEO programs" and "Develop Japanese customer references and proof points".Source
• Your websiteCustomer stories: 32 in English (Booking.com, Zillow, TIME, Ericsson, Duolingo, Databricks, DBS, GCash, Harvey, Zapier and others); the Japanese site carries translations of the same 32, with no Japanese customer among them.Source
• Your websiteSitemap (4,653 URLs: 1,866 English, 1,734 French, 1,055 Japanese): product drop pages are listed only from August 2025 to March 2026, and the Japanese and French drops stop at March 2026. Blog posts accompany drops up to May 2026 ("skills-may-drop-2026"), with none for June, July or October.Source

Build a calculator: users, queries per day and current model mix; it estimates token costs with and without Glean's routing and context, with stated assumptions. Offer a review with real usage data.

A cost number in the buyer's terms turns a technical feature into a budget argument.

• Estimates questioned

  Show assumptions and ranges.

• HiringPrincipal Product Marketing Manager, Glean Intelligence (posted September 1, 2026): will "Lead end-to-end launches for new models and platform capabilities ... while establishing repeatable launch processes", and "Bring Model Hub to market by clarifying model choice, performance, cost, latency, and use-case fit".Source
• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• News coverageGlean press, May 28, 2026: "Glean Surpasses $300M ARR", after tripling revenue in 15 months; the $150 million Series F in 2025 valued Glean at $7.2 billion.Source

Analyze cohorts to find two or three early behaviors (for example, using an agent in week two, or chat in Slack) linked to retention and seat expansion, then build prompts and lifecycle messages that lead new users to them.

Pushing proven habits raises weekly active use, which drives renewals and expansion.

• Correlation not cause

  Use holdout tests.

• HiringSenior Data Scientist, Growth (posted August 13, 2026): defines the growth framework "across acquisition, activation, engagement, retention, resurrection, and expansion" (WAU, activation, feature adoption) and sizes opportunities in "onboarding, product discoverability, education, lifecycle messaging, collaboration and virality".Source
• Your websiteThe /compare hub has three head-to-head pages: Microsoft 365 Copilot, ChatGPT Enterprise and Claude Enterprise. There is no page against Google's Gemini work agent, Atlassian Rovo or ServiceNow; Glean instead has a connector page, "Atlassian Rovo integration with Glean". The hub claims "275+ tools", "110 hours per user/year" saved, "Glean adoption reached 93% in just 2 years", and that companies "recover their Glean investment in under 6 months".Source
• HiringPrincipal Product Marketing Manager, Glean Agents (posted September 10, 2026): will "position Glean Agents as a category leader", run "full-funnel marketing campaigns" with marketing teams, and lead iteration "focusing on increasing adoption".Source

Expand the agent library to 100 use cases with a page each: what the agent does, the connectors it uses, a short video and a "try it in your trial" link. Link from department solution pages.

Use-case pages capture high-intent search and give champions something to share internally.

• Thin pages

  Each page needs a real example.

• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• HiringPrincipal Product Marketing Manager, Glean Agents (posted September 10, 2026): will "position Glean Agents as a category leader", run "full-funnel marketing campaigns" with marketing teams, and lead iteration "focusing on increasing adoption".Source
• Your websiteMonthly Product Drop pages, checked October 21, 2026: April, May, June, July and October 2026 all carry <meta name="robots" content="noindex">, while March 2026 and earlier are indexable. The October 2026 page, promoted in the homepage banner ("October Drop 2026: Team chat lets everyone contribute context"), holds one feature line and four customer quotes; the April page's title is just "April 2026". /product-drop/august-2026 and september-2026 return 404.Source

Before each dinner, prepare a one-page readout per account (AI tools in use, likely token spend, departments with the most knowledge silos, from public data and the quiz), and offer a 30-minute follow-up to go deeper.

A personal readout turns a dinner into a reason for the next meeting.

• Feels intrusive

  Use only public information.

• HiringSenior Field Marketing Manager, West (two posts, August 25, 2026): "executive dinners, boardroom sessions, innovation forums" for named strategic accounts, measured on "Stage 2+ pipeline creation and acceleration within named accounts" and "Meetings with VP+ buyers", with a "less is more" approach.Source
• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• HiringPrincipal Product Marketing Manager, Glean Intelligence (posted September 1, 2026): will "Lead end-to-end launches for new models and platform capabilities ... while establishing repeatable launch processes", and "Bring Model Hub to market by clarifying model choice, performance, cost, latency, and use-case fit".Source

Each month, package the drop into a partner kit (email, one slide, a demo script, French versions), plus a joint webinar template. Track partner-sourced deals by kit.

Partners promote what is easy to promote, and monthly news gives them a reason to.

• Partners ignore kits

  Start with the top five partners.

• HiringAlso open: a Sales Development Representative in Nashville (posted October 5, 2026) prospecting "new large enterprise and strategic accounts", a Partner Sales Manager, EMEA (Amsterdam or London, October 9) and a Partner Solutions Engineer (San Francisco, September 4).Source
• Your websiteMonthly Product Drop pages, checked October 21, 2026: April, May, June, July and October 2026 all carry <meta name="robots" content="noindex">, while March 2026 and earlier are indexable. The October 2026 page, promoted in the homepage banner ("October Drop 2026: Team chat lets everyone contribute context"), holds one feature line and four customer quotes; the April page's title is just "April 2026". /product-drop/august-2026 and september-2026 return 404.Source
• Your websiteSitemap (4,653 URLs: 1,866 English, 1,734 French, 1,055 Japanese): product drop pages are listed only from August 2025 to March 2026, and the Japanese and French drops stop at March 2026. Blog posts accompany drops up to May 2026 ("skills-may-drop-2026"), with none for June, July or October.Source

Publish a repeatable benchmark: the same enterprise questions answered with and without Glean's context across models, scored for accuracy and permissions, with the method open. Update it with each model release.

A benchmark gives analysts and buyers a reason to cite Glean and moves the debate to Glean's strength.

• Seen as biased

  Open the method and data.

• HiringPrincipal Product Marketing Manager, Enterprise Context (posted September 21, 2026): owns go-to-market for "new connectors, search quality, Enterprise Graph, structured data, memory", turning architecture into "differentiated positioning" and "technical collateral", to "establish Glean as a technical leader in the next generation of enterprise AI".Source
• HiringPrincipal Product Marketing Manager, Glean Intelligence (posted September 1, 2026): will "Lead end-to-end launches for new models and platform capabilities ... while establishing repeatable launch processes", and "Bring Model Hub to market by clarifying model choice, performance, cost, latency, and use-case fit".Source
• Your websiteThe /compare hub has three head-to-head pages: Microsoft 365 Copilot, ChatGPT Enterprise and Claude Enterprise. There is no page against Google's Gemini work agent, Atlassian Rovo or ServiceNow; Glean instead has a connector page, "Atlassian Rovo integration with Glean". The hub claims "275+ tools", "110 hours per user/year" saved, "Glean adoption reached 93% in just 2 years", and that companies "recover their Glean investment in under 6 months".Source

Publish a pricing guide: how Glean is priced (per user, add-ons, usage), what affects cost, typical payback ("under 6 months"), and a form for a quote. No list prices needed.

Buyers who understand how pricing works book more qualified calls, and the page replaces third-party guesses in search and AI answers.

• Price anchoring

  Explain drivers, not numbers.

• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• Your websiteThe /compare hub has three head-to-head pages: Microsoft 365 Copilot, ChatGPT Enterprise and Claude Enterprise. There is no page against Google's Gemini work agent, Atlassian Rovo or ServiceNow; Glean instead has a connector page, "Atlassian Rovo integration with Glean". The hub claims "275+ tools", "110 hours per user/year" saved, "Glean adoption reached 93% in just 2 years", and that companies "recover their Glean investment in under 6 months".Source
• Your website/llm-info, the page robots.txt opens to GPTBot, ClaudeBot and PerplexityBot (and blocks for search engines), says "The platform supports 100+ connectors" and "more than $200M ARR as of late 2025". The homepage also has an "Ask AI for a summary about Glean" block with links to ChatGPT, Claude and Perplexity. /llms.txt returns 404.Source

Design a Commercial path: trial with a few connectors, guided setup, in-trial agent templates and a sales assist at day five. Measure activation and conversion separately.

A lighter path lowers cost of acquisition for smaller companies and keeps enterprise sellers on large deals.

• Security reviews still slow deals

  Prepare a trial security pack.

• HiringVP, Growth Marketing (Mountain View, posted August 3, 2026): leads "Demand Generation, Digital, Field Marketing, and Partner Marketing" with "accountability for pipeline, revenue, and ARR growth", to build "a predictable, AI-first demand engine that fuels new-logo growth and expansion" across "Enterprise, Commercial, and Global markets".Source
• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• HiringSenior Data Scientist, Growth (posted August 13, 2026): defines the growth framework "across acquisition, activation, engagement, retention, resurrection, and expansion" (WAU, activation, feature adoption) and sizes opportunities in "onboarding, product discoverability, education, lifecycle messaging, collaboration and virality".Source

Turn Glean:GO into quarterly regional editions (US West, EMEA, Tokyo), each with customer sessions, a product drop and hands-on agent labs, and put sessions on indexable pages.

Regional events reach more executives and give field teams regular moments for deals.

• Cost

  Start with one region.

• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• HiringSenior Field Marketing Manager, West (two posts, August 25, 2026): "executive dinners, boardroom sessions, innovation forums" for named strategic accounts, measured on "Stage 2+ pipeline creation and acceleration within named accounts" and "Meetings with VP+ buyers", with a "less is more" approach.Source
• HiringContent Marketing Manager, Tokyo (posted August 14, 2026): will "build our Japanese content marketing engine", "Improve priority Japanese website pages and lead localization", "Build practical SEO and AIO/GEO programs" and "Develop Japanese customer references and proof points".Source

Let customers publish anonymized agent templates to a public marketplace, with ratings and installs, and credit the authors.

A marketplace creates network effects and content that rivals cannot copy.

• Data leakage

  Templates without customer data.

• HiringPrincipal Product Marketing Manager, Glean Agents (posted September 10, 2026): will "position Glean Agents as a category leader", run "full-funnel marketing campaigns" with marketing teams, and lead iteration "focusing on increasing adoption".Source
• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• HiringSenior Data Scientist, Growth (posted August 13, 2026): defines the growth framework "across acquisition, activation, engagement, retention, resurrection, and expansion" (WAU, activation, feature adoption) and sizes opportunities in "onboarding, product discoverability, education, lifecycle messaging, collaboration and virality".Source

Package a portfolio offer: standard terms, a 60-day deployment playbook, and a measured impact report per company that sponsors can show to their investors.

One sponsor relationship can open dozens of companies, and measured impact sells the next portfolio.

• Uneven portfolio quality

  Start with the best fit companies.

• Your websiteHomepage and navigation: Glean Intelligence (auto routing, Model hub, usage controls, AI gateway), Glean Agents (builder, orchestration, governance, library), an "AI Stack Score" quiz for engineering teams, "The AI Token Savings Story", 177 prompt-library pages and 33 agent-library pages. There is no pricing page (/pricing redirects to the homepage); /free-trial leads to a trial registration.Source
• HiringVP, Growth Marketing (Mountain View, posted August 3, 2026): leads "Demand Generation, Digital, Field Marketing, and Partner Marketing" with "accountability for pipeline, revenue, and ARR growth", to build "a predictable, AI-first demand engine that fuels new-logo growth and expansion" across "Enterprise, Commercial, and Global markets".Source
• News coverageGlean press, May 28, 2026: "Glean Surpasses $300M ARR", after tripling revenue in 15 months; the $150 million Series F in 2025 valued Glean at $7.2 billion.Source

Publish localized summaries of every 2026 drop, then make localization part of each launch, published within a week of English.

Local buyers see a product that moves fast, and local search finds it.

• Lag returns

  Make it part of launch sign-off.

• Your websiteSitemap (4,653 URLs: 1,866 English, 1,734 French, 1,055 Japanese): product drop pages are listed only from August 2025 to March 2026, and the Japanese and French drops stop at March 2026. Blog posts accompany drops up to May 2026 ("skills-may-drop-2026"), with none for June, July or October.Source
• HiringContent Marketing Manager, Tokyo (posted August 14, 2026): will "build our Japanese content marketing engine", "Improve priority Japanese website pages and lead localization", "Build practical SEO and AIO/GEO programs" and "Develop Japanese customer references and proof points".Source
• Your websiteMonthly Product Drop pages, checked October 21, 2026: April, May, June, July and October 2026 all carry <meta name="robots" content="noindex">, while March 2026 and earlier are indexable. The October 2026 page, promoted in the homepage banner ("October Drop 2026: Team chat lets everyone contribute context"), holds one feature line and four customer quotes; the April page's title is just "April 2026". /product-drop/august-2026 and september-2026 return 404.Source

Give champions a monthly ready-to-send internal email and Slack post from each drop, tailored by department, plus a short video. Track feature adoption in accounts that use it.

Champions do the internal marketing Glean cannot, and it lifts weekly use.

• Champions overloaded

  Keep it short.

• Your websiteMonthly Product Drop pages, checked October 21, 2026: April, May, June, July and October 2026 all carry <meta name="robots" content="noindex">, while March 2026 and earlier are indexable. The October 2026 page, promoted in the homepage banner ("October Drop 2026: Team chat lets everyone contribute context"), holds one feature line and four customer quotes; the April page's title is just "April 2026". /product-drop/august-2026 and september-2026 return 404.Source
• HiringSenior Data Scientist, Growth (posted August 13, 2026): defines the growth framework "across acquisition, activation, engagement, retention, resurrection, and expansion" (WAU, activation, feature adoption) and sizes opportunities in "onboarding, product discoverability, education, lifecycle messaging, collaboration and virality".Source

Publish a quarterly map of enterprise AI categories (search, assistants, agents, gateways) with where Glean fits, and a short commentary.

Landscape maps earn links and position Glean as the reference.

• Rivals object

  Use public facts only.

• HiringProduct Marketing Manager - Competitive Intelligence (Bangalore, posted September 17, 2026): "owning the upkeep of our market landscape and competitive positioning", "win/loss analysis", "competitor comparisons, deal support materials" and "timely competitive insights" for the field.Source
• Your websiteThe /compare hub has three head-to-head pages: Microsoft 365 Copilot, ChatGPT Enterprise and Claude Enterprise. There is no page against Google's Gemini work agent, Atlassian Rovo or ServiceNow; Glean instead has a connector page, "Atlassian Rovo integration with Glean". The hub claims "275+ tools", "110 hours per user/year" saved, "Glean adoption reached 93% in just 2 years", and that companies "recover their Glean investment in under 6 months".Source
• Competitor researchRivals' own pages: Google sells "Gemini for Business: The Universal Work Agent"; Atlassian's Rovo "helps teams take action on organization knowledge using Rovo Search, Rovo Chat and specialized Rovo Agents"; Microsoft 365 Copilot, ChatGPT Enterprise and Claude Enterprise are the rivals Glean already compares itself with.See the research Source

Find users inactive for 30 days, send a "what's new since you last used Glean" message built from the drops, and measure return rate.

Returning users raise account health at almost no cost.

• Admin restrictions on messages

  Work through champions.

• HiringSenior Data Scientist, Growth (posted August 13, 2026): defines the growth framework "across acquisition, activation, engagement, retention, resurrection, and expansion" (WAU, activation, feature adoption) and sizes opportunities in "onboarding, product discoverability, education, lifecycle messaging, collaboration and virality".Source
• Your websiteMonthly Product Drop pages, checked October 21, 2026: April, May, June, July and October 2026 all carry <meta name="robots" content="noindex">, while March 2026 and earlier are indexable. The October 2026 page, promoted in the homepage banner ("October Drop 2026: Team chat lets everyone contribute context"), holds one feature line and four customer quotes; the April page's title is just "April 2026". /product-drop/august-2026 and september-2026 return 404.Source