Gradial growth playbook

Point Gradial's GEO and pre-launch review workflow at its own site: add canonicals to the nine pages, redirect gradial.com to www (or the reverse) permanently, make gradial.ai a 301, give /solutions/commerce a title and description that names Salesforce Commerce Cloud and the PIM-to-storefront workflow, and render button labels as one real text node with the animation done in CSS. Publish the before-and-after as a short case: "we ran Gradial on Gradial".

Enterprise buyers and their AI assistants judge a GEO vendor by its own site first, and the fixes are small. The result doubles as the most credible proof point a demand programme can carry.

[ ] Canonical on /enterprise, /platform/skills, /platform/workflows, /platform/security-governance, /marketers, /thefoundry, /industry, /events/on-demand/gradial-frontier, /solutions/commerce
[ ] Permanent redirect gradial.com <-> www (pick one)
[ ] gradial.ai: 302 -> 301
[ ] /solutions/commerce: title and meta description
[ ] Button labels as one text node
[ ] Micron story in the sitemap
[ ] /llms.txt with product, use cases and proof
[ ] Re-run 20 buyer prompts and record citations

• Animation changes look

  Keep the effect; change only how the text is built.

• Host switch drops traffic briefly

  Use permanent redirects and resubmit the sitemap.

• Your websiteSite check (October 22, 2026, repeated): gradial.com and www.gradial.com both serve the site with a 200; most pages carry a canonical to www, but nine do not: /enterprise, /platform/skills, /platform/workflows, /platform/security-governance, /marketers, /thefoundry, /industry, /events/on-demand/gradial-frontier and /solutions/commerce. /solutions/commerce also has an empty title tag and no meta description. gradial.ai answers with a temporary 302 redirect to www.gradial.com rather than a permanent one.Source
• Your websiteButtons such as "Book a demo", "Login" and "Explore the platform" are built from a pair of spans per letter for an animation, with the letters hidden from assistive technology; in the page HTML and any plain-text extraction they read as "B B o o o o k k a a d d e e m m o o". No /llms.txt is published (404).Source
• Your websiteGEO solution page: Gradial audits "crawler access, JavaScript rendering, canonical issues, missing structured data, and thin coverage", then drafts fixes, routes them for approval and "re-run[s] the same prompts". Related pages: /solutions/ai-crawlability ("Make your content readable to AI answer engines"), /solutions/brand-compliance-qa and /solutions/pre-launch-experience-review ("Review the experience before your audience does").Source
• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source

Add every customer story to the sitemap and the customers page, tag each with industry and use case, and add the headline result to each story's title and description ("AWS: page creation from ten hours to thirty minutes").

Stories with the number in the snippet are the ones buyers click and assistants quote.

• Anonymous stories rank poorly

  Lead with the result and the sector.

• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source
• Your websiteSite check (October 22, 2026, repeated): gradial.com and www.gradial.com both serve the site with a 200; most pages carry a canonical to www, but nine do not: /enterprise, /platform/skills, /platform/workflows, /platform/security-governance, /marketers, /thefoundry, /industry, /events/on-demand/gradial-frontier and /solutions/commerce. /solutions/commerce also has an empty title tag and no meta description. gradial.ai answers with a temporary 302 redirect to www.gradial.com rather than a permanent one.Source
• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source

For each tier-1 account, produce a one-page brief: CMS and DAM signals, number of markets and languages, recent launches, accessibility and metadata gaps, and the matching customer story. Sellers open with the account's own pages, not a pitch.

Specific, verifiable observations earn replies from busy marketing operations leaders, and the scan shows the product's point of view in the first touch.

• Briefs feel like criticism

  Frame gaps as capacity, not mistakes.

• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source
• Your websiteGEO solution page: Gradial audits "crawler access, JavaScript rendering, canonical issues, missing structured data, and thin coverage", then drafts fixes, routes them for approval and "re-run[s] the same prompts". Related pages: /solutions/ai-crawlability ("Make your content readable to AI answer engines"), /solutions/brand-compliance-qa and /solutions/pre-launch-experience-review ("Review the experience before your audience does").Source
• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source
• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source

Map each answer to a demo script, a customer story and a pre-sales owner. Send a confirmation email with the matching story and ask the buyer to bring one real brief of that type.

A demo that starts from the buyer's own problem and brief is the one Gradial promises on the page, and it shortens discovery.

• Buyers pick the wrong option

  Let pre-sales re-route after a short call.

• Your websiteDemo page: "Bring a real brief and watch Grady take it live"; the form asks name, email, phone, company, title, "What are you looking to improve?" (campaign execution, governance and QA, personalization at scale, content operations, GEO and AI search visibility), how they heard and what they want to see; "How teams at AWS, T-Mobile, and GM cut execution time by up to 98%". Gradial Live, a virtual demo, runs November 4, 2026.Source
• HiringPre-Sales Solutions Lead (Seattle, posted September 11, 2026): owns "the demo and POC strategy for strategic deals"; will "Build a repeatable library of use cases, solution patterns, demos and proof points"; "Develop business cases that connect technical solutions to measurable customer outcomes"; navigates "architecture, integrations and information security requirements"; creates "clear handoffs to the Implementation teams after close". Reports to the VP of Customer Activation.Source
• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source

Choose one page in each pair, merge the best content, and redirect the other. Check the other 38 solution pages for overlaps and give each a distinct buyer question.

One strong page per topic ranks and gets cited more than two partial ones.

• Event or partner links to old URLs

  Redirects keep them working.

• Your websiteIndustry pages: Technology, Financial Services, Health and Life Sciences, Retail and CPG, Sports, and Auto and Manufacturing in the menu, plus /industry/higher-education and a second sports page (/industry/sports-entertainment) in the sitemap. Published customer stories cover telecom, technology, financial services and travel; none for retail and CPG, auto, sports or healthcare.Source
• Your websiteSite check (October 22, 2026, repeated): gradial.com and www.gradial.com both serve the site with a 200; most pages carry a canonical to www, but nine do not: /enterprise, /platform/skills, /platform/workflows, /platform/security-governance, /marketers, /thefoundry, /industry, /events/on-demand/gradial-frontier and /solutions/commerce. /solutions/commerce also has an empty title tag and no meta description. gradial.ai answers with a temporary 302 redirect to www.gradial.com rather than a permanent one.Source
• Your websiteGEO solution page: Gradial audits "crawler access, JavaScript rendering, canonical issues, missing structured data, and thin coverage", then drafts fixes, routes them for approval and "re-run[s] the same prompts". Related pages: /solutions/ai-crawlability ("Make your content readable to AI answer engines"), /solutions/brand-compliance-qa and /solutions/pre-launch-experience-review ("Review the experience before your audience does").Source

Publish a concise /llms.txt and a facts page: product, systems it works in (AEM, Sitecore, Contentful and others), use cases, named customers and results, security posture and how to book a demo. Link the key guides and solution pages.

A clear source of facts helps assistants describe Gradial accurately against a crowded category.

• Assistants ignore the file

  Also fix the pages they do read (idea 1).

• Your websiteButtons such as "Book a demo", "Login" and "Explore the platform" are built from a pair of spans per letter for an animation, with the letters hidden from assistive technology; in the page HTML and any plain-text extraction they read as "B B o o o o k k a a d d e e m m o o". No /llms.txt is published (404).Source
• Competitor researchRivals' own homepages: Typeface, "the enterprise marketing AI platform that orchestrates AI agents, brand intelligence, and workflows"; WRITER, "the enterprise AI agent platform trusted by Fortune 500 companies"; Jasper, "Orchestrate intelligent agents to run end-to-end marketing workflows"; Optimizely, "the agent orchestration platform for enterprise marketing teams".See the research Source
• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source
• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source

Ask current customers in each of the four industries for a short story (named or anonymised like the university story), with one hours-saved number. Put each on its industry page and in that industry's ABM sequence.

Enterprise buyers look for a peer in their own industry before they take a meeting.

• Regulated customers decline

  Offer anonymised versions with approval.

• Your websiteIndustry pages: Technology, Financial Services, Health and Life Sciences, Retail and CPG, Sports, and Auto and Manufacturing in the menu, plus /industry/higher-education and a second sports page (/industry/sports-entertainment) in the sitemap. Published customer stories cover telecom, technology, financial services and travel; none for retail and CPG, auto, sports or healthcare.Source
• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source
• News coverageGeekWire and Axios (June 2026): $65M Series C led by Insight Partners at a $675 million valuation; annual recurring revenue grew more than 10x over the prior 12 months; customers include AWS, Prudential, T-Mobile, Vanguard, Kaiser Permanente and U.S. Bank.Source
• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source

For the ten most common workflows (ticket to publish, email production, localization, bulk updates and others), record the standard demo, typical before-and-after hours, required integrations and security answers. Give AEs a calculator that turns a buyer's volume into hours saved.

Consistent, measured proof shortens strategic deals and makes business cases comparable across accounts.

• Numbers vary widely

  Show ranges and the assumptions.

• HiringPre-Sales Solutions Lead (Seattle, posted September 11, 2026): owns "the demo and POC strategy for strategic deals"; will "Build a repeatable library of use cases, solution patterns, demos and proof points"; "Develop business cases that connect technical solutions to measurable customer outcomes"; navigates "architecture, integrations and information security requirements"; creates "clear handoffs to the Implementation teams after close". Reports to the VP of Customer Activation.Source
• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source
• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source

Produce the report automatically from platform data at day 30, 60 and 90; review it with the champion; ask for a reference or story at day 90 when results are strong.

Champions who can prove value expand usage and become references.

• Data sensitivity

  Only aggregate operational numbers.

• HiringForward Deployed Engineers (Seattle): "lead implementations of our AI platform directly with customers", "Develop reusable tools, adapters and configuration layers to support scalable enterprise onboarding" and "implementation playbooks that accelerate future deployments". Every post: "winning Fortune 500 and enterprise customers including AWS, T-Mobile, and Prudential"; "Our $65 million Series C led by Insight Partners is accelerating that momentum." Gradial is also hiring two Staff Security Engineers (AI; Product & Platform).Source
• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source
• HiringPre-Sales Solutions Lead (Seattle, posted September 11, 2026): owns "the demo and POC strategy for strategic deals"; will "Build a repeatable library of use cases, solution patterns, demos and proof points"; "Develop business cases that connect technical solutions to measurable customer outcomes"; navigates "architecture, integrations and information security requirements"; creates "clear handoffs to the Implementation teams after close". Reports to the VP of Customer Activation.Source

Run Gradial Live monthly, invite each tier-1 buying group with a brief from their own industry, follow up with the recording cut to their workflow, and offer a "bring your brief" session to attendees.

Watching the work happen in their own systems is the moment the category becomes concrete for buyers.

• Low attendance

  Offer the recording to every registrant.

• Your websiteDemo page: "Bring a real brief and watch Grady take it live"; the form asks name, email, phone, company, title, "What are you looking to improve?" (campaign execution, governance and QA, personalization at scale, content operations, GEO and AI search visibility), how they heard and what they want to see; "How teams at AWS, T-Mobile, and GM cut execution time by up to 98%". Gradial Live, a virtual demo, runs November 4, 2026.Source
• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source
• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source

Pick two technology partners and two systems integrators; build a joint offer (for example a governed migration or backlog clearing), a shared account list, and co-hosted sessions at their events.

Partners bring trusted access to the same enterprise accounts, and a joint offer gives them a reason to bring Gradial in.

• Channel conflict

  Agree account rules up front.

• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source
• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source
• HiringPre-Sales Solutions Lead (Seattle, posted September 11, 2026): owns "the demo and POC strategy for strategic deals"; will "Build a repeatable library of use cases, solution patterns, demos and proof points"; "Develop business cases that connect technical solutions to measurable customer outcomes"; navigates "architecture, integrations and information security requirements"; creates "clear handoffs to the Implementation teams after close". Reports to the VP of Customer Activation.Source

Publish one factual page per rival: where each creates content vs where it executes work, systems supported, governance, deployment model and proof. Date each page and keep claims sourced.

Comparison searches are high intent, and assistants use such pages to explain differences.

• Stale claims

  Quarterly review.

• Competitor researchRivals' own homepages: Typeface, "the enterprise marketing AI platform that orchestrates AI agents, brand intelligence, and workflows"; WRITER, "the enterprise AI agent platform trusted by Fortune 500 companies"; Jasper, "Orchestrate intelligent agents to run end-to-end marketing workflows"; Optimizely, "the agent orchestration platform for enterprise marketing teams".See the research Source
• Your websiteGEO solution page: Gradial audits "crawler access, JavaScript rendering, canonical issues, missing structured data, and thin coverage", then drafts fixes, routes them for approval and "re-run[s] the same prompts". Related pages: /solutions/ai-crawlability ("Make your content readable to AI answer engines"), /solutions/brand-compliance-qa and /solutions/pre-launch-experience-review ("Review the experience before your audience does").Source
• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source

Cut each recording into two-minute "brief to live" clips by workflow, post them weekly, embed them on the matching solution pages and use them in ABM sequences.

Seeing the agent work is more persuasive than any page copy, and the footage already exists.

• Customer data on screen

  Record only demo environments.

• Your websiteYouTube: 37 videos, 159 subscribers and about 11,400 total views (October 2026).Source
• Your websiteDemo page: "Bring a real brief and watch Grady take it live"; the form asks name, email, phone, company, title, "What are you looking to improve?" (campaign execution, governance and QA, personalization at scale, content operations, GEO and AI search visibility), how they heard and what they want to see; "How teams at AWS, T-Mobile, and GM cut execution time by up to 98%". Gradial Live, a virtual demo, runs November 4, 2026.Source
• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source

Find the largest element on the homepage and top solution pages, serve it optimised and early, defer animation code until after first paint, and track the Chrome UX Report monthly.

Passing the threshold helps ranking and first impressions on the pages ABM traffic hits.

• Design changes

  Keep the look; change loading order.

• Chrome UX ReportReal Chrome users on gradial.com (origin, p75): Largest Contentful Paint 2.65 s (just above the 2.5 s "good" line, and 30% faster than before), INP 100 ms, CLS 0.Source
• Your websiteButtons such as "Book a demo", "Login" and "Explore the platform" are built from a pair of spans per letter for an animation, with the letters hidden from assistive technology; in the page HTML and any plain-text extraction they read as "B B o o o o k k a a d d e e m m o o". No /llms.txt is published (404).Source

Publish an anonymised yearly index of execution times by workflow and industry, with a self-assessment that lets a team compare itself. Launch it with the new CMO at a major event and use it to open ABM conversations.

Original benchmarks earn press and citations and give every seller a reason to call.

• Customer confidentiality

  Aggregate and suppress small groups.

• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source
• Your websiteBlog: "Gradial Raises $65M to Build the First System of Work for Enterprise Marketing" (June 17, 2026); a three-time CMO joined as Chief Marketing Officer (September 10, 2026); September product updates added a Salesforce Commerce Cloud integration (beta) and Workflow Composer (beta).Source
• News coverageGeekWire and Axios (June 2026): $65M Series C led by Insight Partners at a $675 million valuation; annual recurring revenue grew more than 10x over the prior 12 months; customers include AWS, Prudential, T-Mobile, Vanguard, Kaiser Permanente and U.S. Bank.Source

Build a limited public scan of 25 pages with five issue types, delivered as a report with the matching workflow and a demo offer. Feed scans from target accounts into ABM.

A free, specific result brings in buyers who are not yet searching for agents, and qualifies them by site size.

• Scans look like criticism

  Show capacity unlocked, not a grade.

• Your websiteGEO solution page: Gradial audits "crawler access, JavaScript rendering, canonical issues, missing structured data, and thin coverage", then drafts fixes, routes them for approval and "re-run[s] the same prompts". Related pages: /solutions/ai-crawlability ("Make your content readable to AI answer engines"), /solutions/brand-compliance-qa and /solutions/pre-launch-experience-review ("Review the experience before your audience does").Source
• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source
• Your websiteDemo page: "Bring a real brief and watch Grady take it live"; the form asks name, email, phone, company, title, "What are you looking to improve?" (campaign execution, governance and QA, personalization at scale, content operations, GEO and AI search visibility), how they heard and what they want to see; "How teams at AWS, T-Mobile, and GM cut execution time by up to 98%". Gradial Live, a virtual demo, runs November 4, 2026.Source

Package a regulated-industry offer: audit trails, approval routing to medical/legal/regulatory reviewers, claims libraries and a security pack; run invite-only roundtables for marketing operations leaders in those industries.

Where review time dominates, governed execution is the clearest value, and peers in regulated industries trust each other's references.

• Long cycles

  Start with existing customers' other brands.

• Your websiteIndustry pages: Technology, Financial Services, Health and Life Sciences, Retail and CPG, Sports, and Auto and Manufacturing in the menu, plus /industry/higher-education and a second sports page (/industry/sports-entertainment) in the sitemap. Published customer stories cover telecom, technology, financial services and travel; none for retail and CPG, auto, sports or healthcare.Source
• Your websiteContent: 78 blog posts, 22 guides (agent harness, AI search operations, AEM migration, content supply chain), 38 solution pages, 14 event pages (Adobe Summit, Cannes Lions, Dreamforce, Braze Forge, Fierce Pharma, Reuters Events November 16), The Foundry on-demand event; 30 integrations including AEM, Sitecore, Contentful, Contentstack, Sanity, Drupal, WordPress and Bynder; a partner program for marketing services firms, systems integrators and technology partners.Source
• News coverageGeekWire and Axios (June 2026): $65M Series C led by Insight Partners at a $675 million valuation; annual recurring revenue grew more than 10x over the prior 12 months; customers include AWS, Prudential, T-Mobile, Vanguard, Kaiser Permanente and U.S. Bank.Source
• HiringPre-Sales Solutions Lead (Seattle, posted September 11, 2026): owns "the demo and POC strategy for strategic deals"; will "Build a repeatable library of use cases, solution patterns, demos and proof points"; "Develop business cases that connect technical solutions to measurable customer outcomes"; navigates "architecture, integrations and information security requirements"; creates "clear handoffs to the Implementation teams after close". Reports to the VP of Customer Activation.Source

With one customer's permission (or on Gradial's own site work from idea 1), publish an annotated work log with screenshots and timings.

Showing exactly where people approve and what QA catches answers the trust question better than a claim.

• Exposes rough edges

  That is the point; show how they are caught.

• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source
• Your websiteGEO solution page: Gradial audits "crawler access, JavaScript rendering, canonical issues, missing structured data, and thin coverage", then drafts fixes, routes them for approval and "re-run[s] the same prompts". Related pages: /solutions/ai-crawlability ("Make your content readable to AI answer engines"), /solutions/brand-compliance-qa and /solutions/pre-launch-experience-review ("Review the experience before your audience does").Source
• Your websiteSite check (October 22, 2026, repeated): gradial.com and www.gradial.com both serve the site with a 200; most pages carry a canonical to www, but nine do not: /enterprise, /platform/skills, /platform/workflows, /platform/security-governance, /marketers, /thefoundry, /industry, /events/on-demand/gradial-frontier and /solutions/commerce. /solutions/commerce also has an empty title tag and no meta description. gradial.ai answers with a temporary 302 redirect to www.gradial.com rather than a permanent one.Source

For 20 tier-1 accounts, take one public page, produce an improved draft (metadata, accessibility, localisation) in a sandbox, and send it printed with a link to the live demo.

It shows the product's output on the buyer's own work, which no generic gift can.

• Looks presumptuous

  Use public pages only and frame it as a sample.

• HiringSenior Demand Generation Manager (Seattle, posted September 25, 2026, updated October 16): "own programs that create pipeline and accelerate strategic opportunities across Gradial's target accounts"; "Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail"; own "account selection, segmentation and tiering alongside Sales"; build "account and buying-group intelligence"; create "account briefs, messaging, talk tracks and sequences"; measure "buying-group penetration, meetings, qualified pipeline, pipeline acceleration".Source
• Your websiteGEO solution page: Gradial audits "crawler access, JavaScript rendering, canonical issues, missing structured data, and thin coverage", then drafts fixes, routes them for approval and "re-run[s] the same prompts". Related pages: /solutions/ai-crawlability ("Make your content readable to AI answer engines"), /solutions/brand-compliance-qa and /solutions/pre-launch-experience-review ("Review the experience before your audience does").Source
• Your websiteDemo page: "Bring a real brief and watch Grady take it live"; the form asks name, email, phone, company, title, "What are you looking to improve?" (campaign execution, governance and QA, personalization at scale, content operations, GEO and AI search visibility), how they heard and what they want to see; "How teams at AWS, T-Mobile, and GM cut execution time by up to 98%". Gradial Live, a virtual demo, runs November 4, 2026.Source

Invite eight customers to a quarterly council, preview roadmap items, publish an anonymised summary of what they want, and invite them to speak at Gradial events.

Councils raise retention, produce references and give marketing authentic voices.

• Time demands on customers

  Keep it to one hour a quarter.

• News coverageGeekWire and Axios (June 2026): $65M Series C led by Insight Partners at a $675 million valuation; annual recurring revenue grew more than 10x over the prior 12 months; customers include AWS, Prudential, T-Mobile, Vanguard, Kaiser Permanente and U.S. Bank.Source
• Your websiteBlog: "Gradial Raises $65M to Build the First System of Work for Enterprise Marketing" (June 17, 2026); a three-time CMO joined as Chief Marketing Officer (September 10, 2026); September product updates added a Salesforce Commerce Cloud integration (beta) and Workflow Composer (beta).Source
• Your websiteCustomers page: "7 customer stories" (T-Mobile, AWS, Micron, Prudential, Visit Qatar, Natixis, Avalara), filterable by use case; T-Mobile: a campaign of "1,000 to 1,200 cumulative hours" done "in roughly 80 hours with QA in the loop"; AWS: page creation from "roughly ten hours to about thirty minutes". The sitemap omits the Micron story and lists a public research university story that the customers page does not show.Source