115 Ventures growth playbook

Replace the placeholder with real bylines: a named writer plus "Medically reviewed by" one of the physicians already featured (for TrySpartan) and a named veterinary reviewer (for FurLife), with a short bio, credentials and review date on each article, and matching Person markup instead of a website account. Start with the ten most-visited articles, and stop opening excerpts with keyword lists.

Credible authorship lifts rankings and click-through on health topics, and it gives the new Creative Strategist expert proof to reuse in ads and landing pages.

[ ] Named writer with a real bio
[ ] "Medically reviewed by" a named physician or veterinarian
[ ] Reviewed date
[ ] Sources linked
[ ] Person markup for author and reviewer
[ ] Opening answers the question in two sentences
[ ] Product mentions after the advice, clearly marked

• Doctors decline to sign product-adjacent content

  Ask them to review the general advice only, and say so on the page.

• Claims stretch beyond the evidence

  Reviewers edit before publishing.

• Your websiteBoth blogs publish weekly (TrySpartan: October 20, 14 and 6, September 29; FurLife: the same dates) and credit the articles to the same author page, whose bio is lorem ipsum placeholder text and which lists "Expertise: Veterinary Wildlife", on the men's hair site too. The article markup names a website account rather than a person as author. TrySpartan excerpts open with keyword strings such as "hair growth shampoo for men, the best hair loss shampoo for men, DHT-blocking shampoo".Source
• Your websiteTrySpartan homepage: "348.000+ customers", "4.8/5 (21687 reviews)", four needs ("Losing hair? Low energy? Weight loss? Patchy beard?"), a "Shop my routine" button and a quiz, "BASED IN USA", and a "TRUSTED BY LEADING PHYSICIANS" section with eight named doctors (board-certified dermatologists, urologists and functional medicine practitioners) described as giving "expert input".Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source
• Competitor researchRivals' own homepages: Keeps, "FDA-approved hair loss medications delivered to your door"; VEGAMOUR, "plant-powered formulas for hair, scalp, lashes and brows"; Vet's Best, "natural flea and tick products" made with "plant-based" ingredients, "Where Nature Meets Science".See the research Source

Pick one live URL per product. Remove noindex from the current pages, redirect or canonicalize the older versions to them, regenerate the sitemap, and keep noindex only on ad-test copies, as FurLife already does.

Paid social creates branded searches, and a clean index sends them to the current offer and reviews.

• An old page still converts for an ad

  Canonicalize it instead of redirecting.

• Your websiteIndex check (October 22, 2026, repeated the same day): of the 18 product pages the TrySpartan homepage links to, 13 carry robots "noindex,nofollow", including the "best seller" Full Hair Growth System (4,403 reviews), the Daily Essentials Bundle, Root Activator Shampoo 2.0 and all three bundles for men's health, weight loss and beard. The product sitemap instead lists 19 other URLs, mostly older versions of the same products created in 2023-2025, which are indexable.Source
• Your websiteTrySpartan homepage: "348.000+ customers", "4.8/5 (21687 reviews)", four needs ("Losing hair? Low energy? Weight loss? Patchy beard?"), a "Shop my routine" button and a quiz, "BASED IN USA", and a "TRUSTED BY LEADING PHYSICIANS" section with eight named doctors (board-certified dermatologists, urologists and functional medicine practitioners) described as giving "expert input".Source
• Your websiteFurLife's pages sitemap lists more than 60 pages, most of them advertorials, listicles, pre-landers and test pages (several "10 reasons why" and "top 5" variants per traffic source); duplicate product pages are already set to noindex and kept out of the product sitemap.Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source

Fill in the missing theme strings or hide pickup availability, give the membership page its own template that explains the rewards, and run a weekly check of all live product pages for placeholder text.

Small errors next to the buy button cost trust on a premium, health-related purchase.

• Theme updates bring it back

  Keep the weekly check.

• Your websiteTrySpartan product pages: Full Hair Growth System at $99.95 (1 month), $179.95 (2 months) or $249.95 (3 months) with subscribe-and-save, "Regular price $614.40"; pages show the raw text "Translation missing: en.products.product.pickup_availability.unavailable"; the Spartan Elite Membership page ($49.99) shows Beard Growth Oil benefits, ingredients and a beard "Clinical Study Results" section.Source
• Your websiteSpartan Rewards: every active subscriber starts as "Recruit", earns "Guardian" "After 3 consecutive months", or buys "Elite" at "$49.99 / year" (fee returned as credit, "10% extra savings", "At least four member-only savings events every year", free expedited delivery); Recruit lists "Apollo Tricho AI access*" and a "Monthly product lottery". The page offers no referral benefit.Source

Set one seasonal offer, with one discount number, used in the banner, product pages and the ads that point there. Keep a calendar of offers so creative and site change on the same day.

Consistent offers cut doubt and lift conversion, and they keep ads and pages aligned as testing speeds up.

• Lower urgency

  Keep one real deadline per offer.

• Your websiteFurLife offers on October 22, 2026: the site banner reads "SUMMER SALE Shop Now and Get Up To 70% Off" with a countdown, the top bar says "BUNDLE & SAVE UP TO 32% OFF", and the product page runs a "LIMITED HALLOWEEN SALE" with a Halloween edition tag.Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source
• Your websiteFurLife (getfurlife.com): 12-Month Flea and Tick Tag at $39.99 with about 18,400 reviews, 8-Month Collar at $29.99, calming collars and pendants, chews, spray, shampoo and Colostrum+; "Over 50,000+ Happy Customers"; a Trustpilot badge; Instagram @furlife_us; an affiliate program for "content creators"; a flea and tick quiz that asks pet type, number of pets, name and weight. Every country's prices are in US dollars except South Africa. The About page mentions dogs ten times and cats not at all, although cat collars and tags are sold.Source

Serve smaller, modern-format hero images with a priority hint, stop lazy-loading the first image, cut unused apps and scripts on the homepage and landing templates, and test on the ad landing pages first.

Faster first screens lift conversion on every ad dollar.

• Images look worse

  Check quality on phones before release.

• Google PageSpeedtry-spartan.com: real Chrome visitors' Largest Contentful Paint (p75) is 3.4 seconds, above the 2.5-second "good" mark, and 12% slower than before; interaction (111 ms) and layout shift (0.01) pass. Mobile lab score 72 with LCP 5.3 s on the hero image; desktop 90.Source
• Google PageSpeedgetfurlife.com: real visitors' LCP (p75) is 2.8 seconds ("needs improvement") and 13% slower than before; interaction 161 ms. Mobile lab score 56 with LCP 15.0 s on the hero image ("Happy dog in the Forest"); desktop 89.Source
• HiringSenior Video Editor (DTC / eCommerce), remote on GMT+4 hours, posted October 16, 2026: edits paid-social ads "including VSLs", produces "variations and iterations for creative testing" for Meta, and must deliver "at least seven high-quality, performance-driven ads per week"; offers "Access to our internally hosted AI video-generation tool" and "A creative team with more than 30 Video Editors, Graphic Designers, Creative Strategists and project-management support".Source

Set noindex on advertorial, pre-lander and test templates, remove them from the sitemap, delete abandoned test pages, and keep only evergreen guides indexed.

A clean sitemap focuses search on pages that sell and keeps your testing private.

• An advertorial earns organic traffic

  Keep that one indexed.

• Your websiteFurLife's pages sitemap lists more than 60 pages, most of them advertorials, listicles, pre-landers and test pages (several "10 reasons why" and "top 5" variants per traffic source); duplicate product pages are already set to noindex and kept out of the product sitemap.Source
• Your websiteIndex check (October 22, 2026, repeated the same day): of the 18 product pages the TrySpartan homepage links to, 13 carry robots "noindex,nofollow", including the "best seller" Full Hair Growth System (4,403 reviews), the Daily Essentials Bundle, Root Activator Shampoo 2.0 and all three bundles for men's health, weight loss and beard. The product sitemap instead lists 19 other URLs, mostly older versions of the same products created in 2023-2025, which are indexable.Source

Add a brand card for each (what it sells, customers served, link), a short team and process section, the careers link, and a note on how genuine recruiting emails are sent, with that sender domain showing a page. Write a real title and description.

Strong candidates check the company before applying; seeing real brands and scale lifts applications and offer acceptance.

• Brands prefer to stay separate

  Link out without merging branding.

• Your website115ventures.com (checked October 22, 2026) calls the company a "Multi-Brand e-Commerce Group" and a "privately held venture group focused on building, operating, and scaling consumer brands from the ground up", asks visitors to "Discover our brands", but names and links neither brand; its only outbound link is the Ashby job board, and its page title and meta description are just "115 Ventures". The domain was registered on November 30, 2025. The job posts warn about scam emails and say the company's only email domain is a third domain that showed no website when we checked.Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source
• HiringSenior Video Editor (DTC / eCommerce), remote on GMT+4 hours, posted October 16, 2026: edits paid-social ads "including VSLs", produces "variations and iterations for creative testing" for Meta, and must deliver "at least seven high-quality, performance-driven ads per week"; offers "Access to our internally hosted AI video-generation tool" and "A creative team with more than 30 Video Editors, Graphic Designers, Creative Strategists and project-management support".Source
• Your websiteTrySpartan's terms say try-spartan.com is "owned and maintained by 115 Ventures LLC" (Sheridan, Wyoming); FurLife's terms name "FurLife Canine Essentials LLC" and give the same Gould Street suite, once with Austin, Texas and once without, so the address differs between sections.Source

Export reviews, tag them by need, objection, outcome and timeline, and turn the top themes into angle briefs. Track which angles win and refresh monthly.

Customer language beats invented hooks, and it raises the winning-ad hit rate the role is measured on.

• Paid reviews skew themes

  Tag and exclude compensated reviews.

• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source
• Your websiteTrySpartan homepage: "348.000+ customers", "4.8/5 (21687 reviews)", four needs ("Losing hair? Low energy? Weight loss? Patchy beard?"), a "Shop my routine" button and a quiz, "BASED IN USA", and a "TRUSTED BY LEADING PHYSICIANS" section with eight named doctors (board-certified dermatologists, urologists and functional medicine practitioners) described as giving "expert input".Source
• Your websiteFurLife (getfurlife.com): 12-Month Flea and Tick Tag at $39.99 with about 18,400 reviews, 8-Month Collar at $29.99, calming collars and pendants, chews, spray, shampoo and Colostrum+; "Over 50,000+ Happy Customers"; a Trustpilot badge; Instagram @furlife_us; an affiliate program for "content creators"; a flea and tick quiz that asks pet type, number of pets, name and weight. Every country's prices are in US dollars except South Africa. The About page mentions dogs ten times and cats not at all, although cat collars and tags are sold.Source

Name every ad by hook, angle, format, length and creator; test hooks on the same body, then bodies on the winning hook; log results in one shared library both brands can search.

Structured iteration finds winners faster and stops wasted spend on repeated tests.

• Too rigid for new ideas

  Keep 20% for wild concepts.

• HiringSenior Video Editor (DTC / eCommerce), remote on GMT+4 hours, posted October 16, 2026: edits paid-social ads "including VSLs", produces "variations and iterations for creative testing" for Meta, and must deliver "at least seven high-quality, performance-driven ads per week"; offers "Access to our internally hosted AI video-generation tool" and "A creative team with more than 30 Video Editors, Graphic Designers, Creative Strategists and project-management support".Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source

Film short explainers with two physicians (what causes thinning, how long results take, how to use the routine), with scripts limited to what each doctor will stand behind, and test them against creator ads.

Expert framing builds trust in a skeptical category and stands apart from creator testimonials.

• Claims overstated

  Every script reviewed by counsel and the doctor.

• Your websiteTrySpartan homepage: "348.000+ customers", "4.8/5 (21687 reviews)", four needs ("Losing hair? Low energy? Weight loss? Patchy beard?"), a "Shop my routine" button and a quiz, "BASED IN USA", and a "TRUSTED BY LEADING PHYSICIANS" section with eight named doctors (board-certified dermatologists, urologists and functional medicine practitioners) described as giving "expert input".Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source
• Competitor researchRivals' own homepages: Keeps, "FDA-approved hair loss medications delivered to your door"; VEGAMOUR, "plant-powered formulas for hair, scalp, lashes and brows"; Vet's Best, "natural flea and tick products" made with "plant-based" ingredients, "Where Nature Meets Science".See the research Source

Send a progress series from day one: what to expect each week, photo check-ins, a countdown to Guardian with its benefits, and a pause option instead of cancel.

Subscribers who reach the result window stay, and tier progress gives a concrete reason to wait.

• Too many emails

  Weekly at most.

• Your websiteSpartan Rewards: every active subscriber starts as "Recruit", earns "Guardian" "After 3 consecutive months", or buys "Elite" at "$49.99 / year" (fee returned as credit, "10% extra savings", "At least four member-only savings events every year", free expedited delivery); Recruit lists "Apollo Tricho AI access*" and a "Monthly product lottery". The page offers no referral benefit.Source
• Your websiteTrySpartan product pages: Full Hair Growth System at $99.95 (1 month), $179.95 (2 months) or $249.95 (3 months) with subscribe-and-save, "Regular price $614.40"; pages show the raw text "Translation missing: en.products.product.pickup_availability.unavailable"; the Spartan Elite Membership page ($49.99) shows Beard Growth Oil benefits, ingredients and a beard "Clinical Study Results" section.Source
• Your websiteTrySpartan catalogue (product feed, 48 items): hair growth (shampoo, conditioner, spray, soap bar, booster, a $199.95 Red Light Growth Cap), beard growth, men's health supplements (Alpha Ignite, Stamina Prime, Load Max) and weight loss supplements (Crave X, Absorb X, After Burn); an FDA disclaimer and a note that "Some testimonials ... may include customers who received free products or compensation"; a country selector with local currencies (EUR, GBP, AED, SEK and more) and payment methods such as Bizum and MB WAY.Source

Show a result page with the pet's name and the right product, ask for email to save the plan, then send reminders when protection runs out (8 or 12 months) and seasonal tips.

Personal plans lift conversion, and replacement reminders bring repeat orders.

• Quiz drop-off

  Keep it under ten questions.

• Your websiteFurLife (getfurlife.com): 12-Month Flea and Tick Tag at $39.99 with about 18,400 reviews, 8-Month Collar at $29.99, calming collars and pendants, chews, spray, shampoo and Colostrum+; "Over 50,000+ Happy Customers"; a Trustpilot badge; Instagram @furlife_us; an affiliate program for "content creators"; a flea and tick quiz that asks pet type, number of pets, name and weight. Every country's prices are in US dollars except South Africa. The About page mentions dogs ten times and cats not at all, although cat collars and tags are sold.Source
• Your websiteSpartan Rewards: every active subscriber starts as "Recruit", earns "Guardian" "After 3 consecutive months", or buys "Elite" at "$49.99 / year" (fee returned as credit, "10% extra savings", "At least four member-only savings events every year", free expedited delivery); Recruit lists "Apollo Tricho AI access*" and a "Monthly product lottery". The page offers no referral benefit.Source

Record the purchase date, send a reminder a month before expiry with a one-click reorder, and offer a subscription that ships on that date.

Timed reorders are the cheapest repeat revenue a pet brand can get.

• Customers forget they bought

  Show a photo of the product in the email.

• Your websiteFurLife (getfurlife.com): 12-Month Flea and Tick Tag at $39.99 with about 18,400 reviews, 8-Month Collar at $29.99, calming collars and pendants, chews, spray, shampoo and Colostrum+; "Over 50,000+ Happy Customers"; a Trustpilot badge; Instagram @furlife_us; an affiliate program for "content creators"; a flea and tick quiz that asks pet type, number of pets, name and weight. Every country's prices are in US dollars except South Africa. The About page mentions dogs ten times and cats not at all, although cat collars and tags are sold.Source

Build a cat landing page and cat ads, use cat reviews, and add cats to the About page and quiz results.

Cat owners need to see their pet to buy, and the catalogue is already there.

• Small segment

  Test before scaling.

• Your websiteFurLife (getfurlife.com): 12-Month Flea and Tick Tag at $39.99 with about 18,400 reviews, 8-Month Collar at $29.99, calming collars and pendants, chews, spray, shampoo and Colostrum+; "Over 50,000+ Happy Customers"; a Trustpilot badge; Instagram @furlife_us; an affiliate program for "content creators"; a flea and tick quiz that asks pet type, number of pets, name and weight. Every country's prices are in US dollars except South Africa. The About page mentions dogs ten times and cats not at all, although cat collars and tags are sold.Source

Recruit pet creators with a commission plus a flat fee for usage rights, give them a brief per angle, and route their raw clips to the editing team.

Creator footage is cheaper and more varied than shoots, and affiliates also sell.

• Rights disputes

  Written usage terms.

• Your websiteFurLife (getfurlife.com): 12-Month Flea and Tick Tag at $39.99 with about 18,400 reviews, 8-Month Collar at $29.99, calming collars and pendants, chews, spray, shampoo and Colostrum+; "Over 50,000+ Happy Customers"; a Trustpilot badge; Instagram @furlife_us; an affiliate program for "content creators"; a flea and tick quiz that asks pet type, number of pets, name and weight. Every country's prices are in US dollars except South Africa. The About page mentions dogs ten times and cats not at all, although cat collars and tags are sold.Source
• HiringSenior Video Editor (DTC / eCommerce), remote on GMT+4 hours, posted October 16, 2026: edits paid-social ads "including VSLs", produces "variations and iterations for creative testing" for Meta, and must deliver "at least seven high-quality, performance-driven ads per week"; offers "Access to our internally hosted AI video-generation tool" and "A creative team with more than 30 Video Editors, Graphic Designers, Creative Strategists and project-management support".Source

Turn on local currencies and rounded local prices for FurLife's top markets, matching the TrySpartan setup, and test local ads.

Local prices lift conversion abroad with little work.

• Margin on currency

  Review prices quarterly.

• Your websiteFurLife (getfurlife.com): 12-Month Flea and Tick Tag at $39.99 with about 18,400 reviews, 8-Month Collar at $29.99, calming collars and pendants, chews, spray, shampoo and Colostrum+; "Over 50,000+ Happy Customers"; a Trustpilot badge; Instagram @furlife_us; an affiliate program for "content creators"; a flea and tick quiz that asks pet type, number of pets, name and weight. Every country's prices are in US dollars except South Africa. The About page mentions dogs ten times and cats not at all, although cat collars and tags are sold.Source
• Your websiteTrySpartan catalogue (product feed, 48 items): hair growth (shampoo, conditioner, spray, soap bar, booster, a $199.95 Red Light Growth Cap), beard growth, men's health supplements (Alpha Ignite, Stamina Prime, Load Max) and weight loss supplements (Crave X, Absorb X, After Burn); an FDA disclaimer and a note that "Some testimonials ... may include customers who received free products or compensation"; a country selector with local currencies (EUR, GBP, AED, SEK and more) and payment methods such as Bizum and MB WAY.Source

Give each subscriber a code worth credit for both sides, show it in the progress emails after month three, and count referrals toward Guardian or Elite.

Referrals from satisfied users cost less than paid social and convert better.

• Fraud

  Credit after the first order ships.

• Your websiteSpartan Rewards: every active subscriber starts as "Recruit", earns "Guardian" "After 3 consecutive months", or buys "Elite" at "$49.99 / year" (fee returned as credit, "10% extra savings", "At least four member-only savings events every year", free expedited delivery); Recruit lists "Apollo Tricho AI access*" and a "Monthly product lottery". The page offers no referral benefit.Source
• Your websiteTrySpartan homepage: "348.000+ customers", "4.8/5 (21687 reviews)", four needs ("Losing hair? Low energy? Weight loss? Patchy beard?"), a "Shop my routine" button and a quiz, "BASED IN USA", and a "TRUSTED BY LEADING PHYSICIANS" section with eight named doctors (board-certified dermatologists, urologists and functional medicine practitioners) described as giving "expert input".Source

Keep an approved claims list per product with its evidence, check every new script against it before spend scales, and log disapprovals by reason.

Fewer rejected ads and account restrictions keep the testing machine running.

• Slower launches

  Pre-approve common claims.

• Your websiteTrySpartan catalogue (product feed, 48 items): hair growth (shampoo, conditioner, spray, soap bar, booster, a $199.95 Red Light Growth Cap), beard growth, men's health supplements (Alpha Ignite, Stamina Prime, Load Max) and weight loss supplements (Crave X, Absorb X, After Burn); an FDA disclaimer and a note that "Some testimonials ... may include customers who received free products or compensation"; a country selector with local currencies (EUR, GBP, AED, SEK and more) and payment methods such as Bizum and MB WAY.Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source
• Your websiteFurLife offers on October 22, 2026: the site banner reads "SUMMER SALE Shop Now and Get Up To 70% Off" with a countdown, the top bar says "BUNDLE & SAVE UP TO 32% OFF", and the product page runs a "LIMITED HALLOWEEN SALE" with a Halloween edition tag.Source

Build a monthly photo check-in with the same angle and lighting each time, a side-by-side view, and opt-in sharing of progress for reviews and ads.

Visible progress keeps subscribers through the slow months and creates consented before-and-after proof.

• Privacy concerns

  Private by default.

• Your websiteSpartan Rewards: every active subscriber starts as "Recruit", earns "Guardian" "After 3 consecutive months", or buys "Elite" at "$49.99 / year" (fee returned as credit, "10% extra savings", "At least four member-only savings events every year", free expedited delivery); Recruit lists "Apollo Tricho AI access*" and a "Monthly product lottery". The page offers no referral benefit.Source
• Your websiteTrySpartan product pages: Full Hair Growth System at $99.95 (1 month), $179.95 (2 months) or $249.95 (3 months) with subscribe-and-save, "Regular price $614.40"; pages show the raw text "Translation missing: en.products.product.pickup_availability.unavailable"; the Spartan Elite Membership page ($49.99) shows Beard Growth Oil benefits, ingredients and a beard "Clinical Study Results" section.Source
• Your websiteTrySpartan homepage: "348.000+ customers", "4.8/5 (21687 reviews)", four needs ("Losing hair? Low energy? Weight loss? Patchy beard?"), a "Shop my routine" button and a quiz, "BASED IN USA", and a "TRUSTED BY LEADING PHYSICIANS" section with eight named doctors (board-certified dermatologists, urologists and functional medicine practitioners) described as giving "expert input".Source

Document the launch playbook: research, offer, landing templates, creative matrix, claims list, email flows and the first 90-day metrics. Use it to launch the next brand and compare its first 90 days with TrySpartan and FurLife.

A written system makes each new brand faster and cheaper, and it is what investors and partners value.

• Spread too thin

  Launch only when both brands meet targets.

• Your website115ventures.com (checked October 22, 2026) calls the company a "Multi-Brand e-Commerce Group" and a "privately held venture group focused on building, operating, and scaling consumer brands from the ground up", asks visitors to "Discover our brands", but names and links neither brand; its only outbound link is the Ashby job board, and its page title and meta description are just "115 Ventures". The domain was registered on November 30, 2025. The job posts warn about scam emails and say the company's only email domain is a third domain that showed no website when we checked.Source
• HiringSenior Video Editor (DTC / eCommerce), remote on GMT+4 hours, posted October 16, 2026: edits paid-social ads "including VSLs", produces "variations and iterations for creative testing" for Meta, and must deliver "at least seven high-quality, performance-driven ads per week"; offers "Access to our internally hosted AI video-generation tool" and "A creative team with more than 30 Video Editors, Graphic Designers, Creative Strategists and project-management support".Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source

Build an education hub for each new line, collect reviews for the new products, and give each its own landing page and quiz path.

New categories grow faster with their own proof than as add-ons to a hair brand.

• Diluting the hair brand

  Keep hair as the hero on the homepage.

• Your websiteTrySpartan catalogue (product feed, 48 items): hair growth (shampoo, conditioner, spray, soap bar, booster, a $199.95 Red Light Growth Cap), beard growth, men's health supplements (Alpha Ignite, Stamina Prime, Load Max) and weight loss supplements (Crave X, Absorb X, After Burn); an FDA disclaimer and a note that "Some testimonials ... may include customers who received free products or compensation"; a country selector with local currencies (EUR, GBP, AED, SEK and more) and payment methods such as Bizum and MB WAY.Source
• Your websiteTrySpartan homepage: "348.000+ customers", "4.8/5 (21687 reviews)", four needs ("Losing hair? Low energy? Weight loss? Patchy beard?"), a "Shop my routine" button and a quiz, "BASED IN USA", and a "TRUSTED BY LEADING PHYSICIANS" section with eight named doctors (board-certified dermatologists, urologists and functional medicine practitioners) described as giving "expert input".Source
• Your websiteBoth blogs publish weekly (TrySpartan: October 20, 14 and 6, September 29; FurLife: the same dates) and credit the articles to the same author page, whose bio is lorem ipsum placeholder text and which lists "Expertise: Veterinary Wildlife", on the men's hair site too. The article markup names a website account rather than a person as author. TrySpartan excerpts open with keyword strings such as "hair growth shampoo for men, the best hair loss shampoo for men, DHT-blocking shampoo".Source

Each month, review the top five winners from each brand and adapt their structure (not their claims) to the other brand.

Cross-pollination finds new winners without new research.

• Audiences differ

  Adapt structure only.

• HiringSenior Video Editor (DTC / eCommerce), remote on GMT+4 hours, posted October 16, 2026: edits paid-social ads "including VSLs", produces "variations and iterations for creative testing" for Meta, and must deliver "at least seven high-quality, performance-driven ads per week"; offers "Access to our internally hosted AI video-generation tool" and "A creative team with more than 30 Video Editors, Graphic Designers, Creative Strategists and project-management support".Source
• HiringSenior Creative Strategist (DTC / eCommerce), remote, posted October 16, 2026: owns "the creative strategy cycle - from research and concept development through briefing, production feedback, performance analysis and iteration"; conducts "customer, product, competitor and market research"; measured on "Winning-ad hit rate" and "Share of ad spend allocated to your creative"; pay of 7,000-10,000 plus "uncapped performance compensation equivalent to 1-2% of ad spend". The post names the brands: "TrySpartan - Men's grooming, hair-growth and beard-care products" and "FurLife - Pet health and wellness products".Source

Align addresses, contact details and subscription terms across both brands, and link a short plain-language summary of guarantees and cancellations.

Clear terms reduce refund disputes and build trust for subscriptions.

• Legal review time

  Small changes only.

• Your websiteTrySpartan's terms say try-spartan.com is "owned and maintained by 115 Ventures LLC" (Sheridan, Wyoming); FurLife's terms name "FurLife Canine Essentials LLC" and give the same Gould Street suite, once with Austin, Texas and once without, so the address differs between sections.Source
• Your websiteTrySpartan product pages: Full Hair Growth System at $99.95 (1 month), $179.95 (2 months) or $249.95 (3 months) with subscribe-and-save, "Regular price $614.40"; pages show the raw text "Translation missing: en.products.product.pickup_availability.unavailable"; the Spartan Elite Membership page ($49.99) shows Beard Growth Oil benefits, ingredients and a beard "Clinical Study Results" section.Source