Heartflow growth playbook

Build the template once from the Florida page and publish a page for each state where market access can confirm coverage: share of lives covered, named payers, medical-necessity criteria, the CY 2026 rates and a "contact your rep" form that routes to the territory. Link them from Reimbursement Resources and give each new rep their state link on day one.

Coverage is the first objection to a new test, and a local, verified answer lets reps move to clinical value in the first conversation. The pages also rank for "plaque analysis coverage [state]" searches.

[ ] Headline: share of lives covered in the state
[ ] Named payers with policy links
[ ] Medical-necessity criteria
[ ] CY 2026 rates (outpatient and office)
[ ] DECIDE registry summary
[ ] Rep contact form routed to the territory
[ ] Meta description and date reviewed
[ ] Market access and regulatory sign-off

• Coverage changes

  Date each page and review monthly.

• Overstated claims

  Market access and regulatory sign off every page.

• HiringField hiring (job board, October 21, 2026): 58 of 106 open roles are in US Sales, including 50 Territory Account Manager roles from Albany to Yonkers posted since mid-September, plus Territory Sales Managers and Regional Business Managers; market access is hiring Field Reimbursement Managers (Northeast, Southwest) and a Payer Relations Manager (Central).Source
• Your websiteState coverage pages exist for two states only: /widespreadcoverage/fl/ ("Plaque Analysis Now Covered for 84% of Florida Patients, including Florida Blue", listing Medicare, Florida Blue, Aetna, UnitedHealthcare and Cigna with medical-necessity criteria) and /widespreadcoverage/az/ ("Clinically Proven Plaque Analysis Now Covered for 90% of Arizona Patients", no meta description). The page sitemap lists 48 pages and no other state.Source
• HiringSenior Product Marketing Manager - Plaque (posted October 12, 2026): plans and executes "Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team", must "Understand barriers-to-adoption", and needs experience "translating complex clinical evidence and health economics data" for imaging cardiologists, radiologists, general and interventional cardiologists and "CV line Administrators".Source
• Your websiteReimbursement Resources ("View reimbursement by state") lists final CY 2026 rates: hospital outpatient CCTA $356, FFRCT $877 and Plaque $950; physician office CCTA $326, FFRCT $887 and Plaque $1,021 (global rates).Source

Render the hero text without waiting for scripts or web fonts (system font fallback, preload the main font), check the NitroPack settings that delay content, reserve space for images to stop the layout shift, and re-test.

A text element should paint almost instantly; fixing it is cheap and helps every campaign.

• Optimizer conflicts

  Test on staging first.

• Google PageSpeedMobile PageSpeed for the homepage: performance 56, Largest Contentful Paint 13.9 s and First Contentful Paint 9.5 s in the lab; the largest element is the intro paragraph ("Heartflow's vision is to transform CAD..."). Real Chrome users: LCP 4.2 s and layout shift 0.25 for the page, and 3.1 s and 0.21 across the site, so loading and stability miss Google's "good" thresholds while responsiveness (INP 78 ms) passes.Source

Update the count on every page (or pull it from one setting), write meta descriptions for the patient pages, and check the press kit and brochure.

Consistent numbers build trust with clinicians and investors; descriptions lift clicks from patients searching about heart tests.

• Claims review

  Use the approved figure only.

• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source
• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source
• HiringEvery Heartflow post: the FFRCT Analysis is "supported by the ACC/AHA Chest Pain Guidelines"; Heartflow is "cleared for use in the US, UK, Europe, Japan and Canada" and "has been used for more than 750,000 patients worldwide".Source

Build a calculator: monthly CCTA volume, share sent for FFRCT and Plaque, care setting; it shows reimbursement per month and year. Export a PDF for budget meetings and capture the lead for the territory rep.

Administrators approve programs on numbers, and a calculator gives reps a reason to meet them.

• Seen as promising payment

  State that actual payment varies by payer and setting.

• Your websiteReimbursement Resources ("View reimbursement by state") lists final CY 2026 rates: hospital outpatient CCTA $356, FFRCT $877 and Plaque $950; physician office CCTA $326, FFRCT $887 and Plaque $1,021 (global rates).Source
• HiringSenior Product Marketing Manager - Plaque (posted October 12, 2026): plans and executes "Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team", must "Understand barriers-to-adoption", and needs experience "translating complex clinical evidence and health economics data" for imaging cardiologists, radiologists, general and interventional cardiologists and "CV line Administrators".Source
• HiringSenior Product Marketing Manager - Workflow (posted October 2, 2026): messaging for how the platform "fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)" for cardiologists, radiologists, "referring physicians, hospital administrators, and health system IT/ops stakeholders", plus "demo scripts, workflow diagrams, ROI/value materials, case studies".Source

Make listing a step in every site activation: the rep confirms the site wants to be listed, adds Plaque availability, and checks the listing a week later.

A patient who cannot find a nearby site is lost demand for that site and for Heartflow.

• Sites decline

  Respect consent and list only willing sites.

• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source
• HiringField hiring (job board, October 21, 2026): 58 of 106 open roles are in US Sales, including 50 Territory Account Manager roles from Albany to Yonkers posted since mid-September, plus Territory Sales Managers and Regional Business Managers; market access is hiring Field Reimbursement Managers (Northeast, Southwest) and a Payer Relations Manager (Central).Source

Publish one approved evidence card a week (finding, figure, link), with a version for reps and employees to share, and track clinician engagement.

A steady, compliant format builds credibility with physicians and gives the field something to share.

• Off-label risk

  Approved claims only.

• HiringSr. Manager, Social Media & Communications (posted September 8, 2026): owns organic and paid social across "LinkedIn, X, YouTube, and Instagram", the "Healthcare Provider (HCP) engagement program", and will "Reactivate and grow employee engagement on social channels", with content meeting "brand and compliance standards" with Medical Affairs.Source
• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source
• YouTubeHeartflow's YouTube channel: 1,380 subscribers, 36 videos and about 376,000 total views. The site has Plaque clinical guide videos at /plaque-clinical-guide-videos/.Source

Publish a page explaining how a clinic can offer CCTA with Heartflow Plaque Analysis to its members, what the evidence shows, how cash-pay ordering works, and a partner inquiry form.

Partners need something to show their physicians and members, and inbound inquiries feed the partnership pipeline.

• Guideline consistency

  Keep messaging within the evidence.

• HiringSr. Director/VP, Strategic Partnerships (posted September 8, 2026): "Heartflow's next strategic growth driver relies on reaching people long before they become a cath-lab patient" through "wearables and longevity platforms, concierge and executive health networks, and physician practice groups" (examples named: Oura, Whoop, MDVIP, PPA); the role will "Develop cash-pay and hybrid commercial models (concierge medicine, executive health, longevity clinics, direct-to-consumer)" for preventive cardiology "pursued outside of traditional insurance coverage".Source
• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source
• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source

Pilot with one platform: an education module for members at elevated risk, a path to a nearby CCTA site from the Finder, and measured referrals. Build the playbook from the pilot.

A tested pathway is easier to repeat with the next partner than a one-off deal.

• Health data rules

  Keep data sharing minimal and consented.

• HiringSr. Director/VP, Strategic Partnerships (posted September 8, 2026): "Heartflow's next strategic growth driver relies on reaching people long before they become a cath-lab patient" through "wearables and longevity platforms, concierge and executive health networks, and physician practice groups" (examples named: Oura, Whoop, MDVIP, PPA); the role will "Develop cash-pay and hybrid commercial models (concierge medicine, executive health, longevity clinics, direct-to-consumer)" for preventive cardiology "pursued outside of traditional insurance coverage".Source
• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source

Publish an approved patient explainer on calcium scores, plaque and CCTA, with a doctor-discussion guide and a Finder link.

People search after their tests; meeting them there brings informed patients to their physicians.

• Patients self-diagnose

  Point every page to a physician conversation.

• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source
• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source

Publish four short role pages with a workflow diagram, time per step, integration notes and a contact, and reuse them as rep leave-behinds.

Buying committees include people who never see a 3D model; each needs their own answer.

• Workflows vary

  Show the common path and options.

• HiringSenior Product Marketing Manager - Workflow (posted October 2, 2026): messaging for how the platform "fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)" for cardiologists, radiologists, "referring physicians, hospital administrators, and health system IT/ops stakeholders", plus "demo scripts, workflow diagrams, ROI/value materials, case studies".Source
• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source

Decide whether to update the app with Plaque results and status alerts or retire it in favour of the web platform, and tell the field which to promote.

A dated app signals a dated platform to the clinicians reps are trying to win.

• Regulatory review of app changes

  Plan the review into the timeline.

• App StoreThe HeartFlow app for clinicians (version 9.0.0) was last updated on June 23, 2023, rated 4.9 from 31 ratings; its description covers seeing "the status of their patients' HeartFlow FFRct Analyses" and 3D models with FFRct values.Source
• HiringSenior Product Marketing Manager - Workflow (posted October 2, 2026): messaging for how the platform "fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)" for cardiologists, radiologists, "referring physicians, hospital administrators, and health system IT/ops stakeholders", plus "demo scripts, workflow diagrams, ROI/value materials, case studies".Source
• Investor resultsSecond quarter 2026: revenue of $64.1 million, up 48%; U.S. revenue $59.6 million, up 51%; full-year revenue guidance raised to $246-$250 million.Source

Build a digital program: certification on FFRCT and Plaque, their state coverage page, a target list from the Finder gaps, the calculator, and weekly call reviews. Track ramp time.

Faster ramp means earlier revenue from a large hiring wave.

• Content goes out of date

  Owner per module.

• HiringField hiring (job board, October 21, 2026): 58 of 106 open roles are in US Sales, including 50 Territory Account Manager roles from Albany to Yonkers posted since mid-September, plus Territory Sales Managers and Regional Business Managers; market access is hiring Field Reimbursement Managers (Northeast, Southwest) and a Payer Relations Manager (Central).Source
• HiringEnablement hiring: a Manager, Digital Learning & Program Development and a Manager, Leadership Development & Sales Training (posted September 29, 2026), a Commercial Excellence Coordinator, and MBA roles for Product Marketing and Commercial Enablement & Strategy (Summer 2027).Source
• Your websiteState coverage pages exist for two states only: /widespreadcoverage/fl/ ("Plaque Analysis Now Covered for 84% of Florida Patients, including Florida Blue", listing Medicare, Florida Blue, Aetna, UnitedHealthcare and Cigna with medical-necessity criteria) and /widespreadcoverage/az/ ("Clinically Proven Plaque Analysis Now Covered for 90% of Arizona Patients", no meta description). The page sitemap lists 48 pages and no other state.Source

Score each activated account by monthly Plaque orders, flag low users at 30 and 60 days, and give reps a play: protocol review, reader training, a referring-physician session.

Utilization grows revenue from existing accounts without new contracts.

• Pushing volume seems inappropriate

  Focus on appropriate-use criteria.

• HiringSenior Product Marketing Manager - Plaque (posted October 12, 2026): plans and executes "Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team", must "Understand barriers-to-adoption", and needs experience "translating complex clinical evidence and health economics data" for imaging cardiologists, radiologists, general and interventional cardiologists and "CV line Administrators".Source
• Investor resultsSecond quarter 2026: revenue of $64.1 million, up 48%; U.S. revenue $59.6 million, up 51%; full-year revenue guidance raised to $246-$250 million.Source
• HiringField hiring (job board, October 21, 2026): 58 of 106 open roles are in US Sales, including 50 Territory Account Manager roles from Albany to Yonkers posted since mid-September, plus Territory Sales Managers and Regional Business Managers; market access is hiring Field Reimbursement Managers (Northeast, Southwest) and a Payer Relations Manager (Central).Source

Package the guides as a numbered series with case walk-throughs from physician users, add chapters and descriptions, and link from rep emails.

Clinicians learn by cases, and a series gives reps a reason to follow up.

• Patient privacy in cases

  De-identify every case.

• YouTubeHeartflow's YouTube channel: 1,380 subscribers, 36 videos and about 376,000 total views. The site has Plaque clinical guide videos at /plaque-clinical-guide-videos/.Source
• HiringSr. Manager, Social Media & Communications (posted September 8, 2026): owns organic and paid social across "LinkedIn, X, YouTube, and Instagram", the "Healthcare Provider (HCP) engagement program", and will "Reactivate and grow employee engagement on social channels", with content meeting "brand and compliance standards" with Medical Affairs.Source

Link the calculator from Plaque pages and social, add a short explanation and a "talk to your rep" option, and track use by region.

A useful tool keeps Heartflow in front of clinicians between rep visits.

• Used outside its purpose

  Keep the reference and limits visible.

• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source
• HiringSenior Product Marketing Manager - Plaque (posted October 12, 2026): plans and executes "Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team", must "Understand barriers-to-adoption", and needs experience "translating complex clinical evidence and health economics data" for imaging cardiologists, radiologists, general and interventional cardiologists and "CV line Administrators".Source

Pilot a published-price CCTA plus Plaque Analysis package with partner imaging sites in two metros, booked through physician referral, with results reviewed by a physician.

A simple offer turns prevention interest into tests and builds evidence for the preventive market.

• Appropriate use

  Physician referral and review for every test.

• HiringSr. Director/VP, Strategic Partnerships (posted September 8, 2026): "Heartflow's next strategic growth driver relies on reaching people long before they become a cath-lab patient" through "wearables and longevity platforms, concierge and executive health networks, and physician practice groups" (examples named: Oura, Whoop, MDVIP, PPA); the role will "Develop cash-pay and hybrid commercial models (concierge medicine, executive health, longevity clinics, direct-to-consumer)" for preventive cardiology "pursued outside of traditional insurance coverage".Source
• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source
• Your websiteReimbursement Resources ("View reimbursement by state") lists final CY 2026 rates: hospital outpatient CCTA $356, FFRCT $877 and Plaque $950; physician office CCTA $326, FFRCT $887 and Plaque $1,021 (global rates).Source

Define program criteria (volume, turnaround, reader training, Plaque availability), show qualifying sites first in the Finder, and give them a badge and a launch kit.

Sites gain demand, Heartflow gains loyal programs, and patients find experienced centres.

• Seen as endorsement

  Base it on transparent criteria.

• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source
• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source
• HiringSenior Product Marketing Manager - Plaque (posted October 12, 2026): plans and executes "Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team", must "Understand barriers-to-adoption", and needs experience "translating complex clinical evidence and health economics data" for imaging cardiologists, radiologists, general and interventional cardiologists and "CV line Administrators".Source

Tag each publication by product, population and outcome, add a two-line summary, and make it searchable; link the most relevant studies from every product page.

Evidence is Heartflow's strongest differentiator against newer plaque tools, and findable evidence gets cited.

• Summaries overstate findings

  Medical review for each.

• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source
• HiringSenior Product Marketing Manager - Plaque (posted October 12, 2026): plans and executes "Plaque Analysis marketing strategy to drive adoption and utilization with the Heartflow field team", must "Understand barriers-to-adoption", and needs experience "translating complex clinical evidence and health economics data" for imaging cardiologists, radiologists, general and interventional cardiologists and "CV line Administrators".Source
• Competitor researchRivals' own homepages: Cleerly's "AI-enabled coronary artery disease diagnostic tools identify, characterize, and quantify plaque, stenosis and ischemia likelihood from coronary CT scans"; Caristo's CaRi-Heart "uncovers coronary inflammation, atherosclerosis, and plaque progression on cardiac CT".See the research Source

Publish an approved FAQ of 20 patient questions with clear answers, sources and a Finder link, marked up as FAQ.

Clear, sourced answers are what assistants quote.

• Medical advice concerns

  Every answer points to a physician.

• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source
• Your websiteHomepage: "> 750 K Patients Treated", "> 1,800 Institutions", "> 625 Peer-reviewed Publications", "99.5 % of US Lives Covered"; featured news that Plaque Analysis is "Now Supported by Scientific Statements From American College of Cardiology and American Heart Association". The coverage pages cite the DECIDE Registry of about 22,000 patients at over 30 US centers: "Over 50% of Patients had medical management changed" and "~1/3 of Patients with CAC 0 had a change in management". A Plaque Calculator gives age- and sex-based plaque percentiles; Plaque Staging is labelled investigational.Source

Create a one-page patient handout and a referral checklist for physicians, available in the Marketing Resource Kit and from reps.

Prepared patients arrive, and physicians refer more when it is simple.

• Out of date

  Review twice a year.

• HiringSenior Product Marketing Manager - Workflow (posted October 2, 2026): messaging for how the platform "fits into and improves clinical and administrative workflows (ordering, reporting, care coordination, referrals)" for cardiologists, radiologists, "referring physicians, hospital administrators, and health system IT/ops stakeholders", plus "demo scripts, workflow diagrams, ROI/value materials, case studies".Source
• Your websitePatient section: Understanding CAD, Why Heartflow, four patient stories and Find a Physician ("Not all sites will be listed right away"). There is no page for preventive or cash-pay testing, concierge or longevity clinics. Why Heartflow says the test "has been delivered to more than 650,000 patients at over 1,800 institutions", while the homepage says "> 750 K Patients Treated"; Why Heartflow, Patient Stories and Find a Physician have no meta description.Source

Give reps approved post templates for site launches and evidence cards, with a quick approval path, and track reach by territory.

Local, personal posts reach the clinicians reps serve.

• Compliance

  Templates only.

• HiringSr. Manager, Social Media & Communications (posted September 8, 2026): owns organic and paid social across "LinkedIn, X, YouTube, and Instagram", the "Healthcare Provider (HCP) engagement program", and will "Reactivate and grow employee engagement on social channels", with content meeting "brand and compliance standards" with Medical Affairs.Source
• HiringField hiring (job board, October 21, 2026): 58 of 106 open roles are in US Sales, including 50 Territory Account Manager roles from Albany to Yonkers posted since mid-September, plus Territory Sales Managers and Regional Business Managers; market access is hiring Field Reimbursement Managers (Northeast, Southwest) and a Payer Relations Manager (Central).Source