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  • The brief
  • Start here
  • Idea portfolio
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  • This week · 5
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 4
Generated Oct 18, 2026
  1. Programmable
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  3. January
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growth playbook · Oct 18, 2026

january.com (opens in a new tab)

January growth playbook

Diagnosis

January is hiring sixteen people, fifteen of them in New York, and the mix shows its plan. A Mid Market AE with no BDR and no solutions engineer works a named list of banks, credit unions and fintechs. Strategy & Operations exists to speed up integrations and grow existing clients, product managers own consumer conversations and outbound experimentation, and a Head of Security Engineering is there to raise client confidence.

The Chief of Staff is running diligence on new products. The claims are strong (30%+ higher liquidation, 6x lower complaints, a 4.8 consumer rating), but the website gives a lender almost nothing to check: twelve pages, no case studies, no named customers, a staging copy in the sitemap, and state information last updated in 2023.

This playbook makes the claims checkable and the AE's deals shorter: a written pilot, a net-back calculator, a vendor-risk packet and case studies, plus prospect lists from regulators' own data. The bigger bets are an early-stage product, a settlement API and a second-chance offer for plan finishers.

Growth Score

7/10

Biggest Opportunity

Turn "Test January on your portfolio" into a written champion-challenger pilot, backed by a net-back calculator and a ready vendor-risk packet, aimed at lenders whose call reports show rising charge-offs.

Biggest Risk

Regulated buyers cannot verify January's headline claims from its site, so deals depend on the AE alone, while TrueAccord, Symend and Prodigal publish case studies, calculators and product pages.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Write down the champion-challenger pilot behind "Test January on your portfolio"

    Draft the outline from the last three pilots January actually ran and send it to the VP of Revenue for numbers.

    High impact First result in 2 weeks
  2. 2

    Take the staging copy of the site out of the sitemap and out of search

    Open the Webflow site settings and change the sitemap's base domain to www.january.com.

    Medium impact First result in 2 weeks
  3. 3

    A net-back calculator the AE can fill in on a first call

    Build the spreadsheet with the VP of Revenue using three real anonymised deals.

    High impact First result in 1 month

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 9 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 4Reconsider · 5
Effort →

Showing 21 of 21 ideas

This week 5

Quick wins with a clear first action.

  • 01

    The site's main call to action invites a lender to test January on its portfolio, but the page behind it is a form. Collections buyers already split placements between agencies and compare them; a written pilot turns January's offer into the test they know how to approve.

    High impactLow effort First result in 2 weeks Mid Market Account Executive

    First action

    Draft the outline from the last three pilots January actually ran and send it to the VP of Revenue for numbers.

    How to measure it

    Pilots agreed from first meetings

    Now
    –
    Target
    1 in 3 first meetings
    By
    90 days

    Steps

    1. 1

      Collect the pattern

      Pull tranche sizes, durations and win conditions from the last pilots that converted.

      Mid Market Account Executive 2 hours

    2. 2

      Set the measures

      Net liquidation, right-party contact, complaint rate and disputes, each defined the way a lender's collections team counts them.

      Senior Data Scientist 1 day

    3. 3

      Write the outline

      One page: tranche, control, measures, timeline, onboarding needs, step-up on success.

      Mid Market Account Executive 1 day

    4. 4

      Add the compliance list

      What the lender's vendor-risk team will ask for, linked to the trust center.

      Head of Security Engineering 2 hours

    5. 5

      Publish a short version

      Put the five-line version on the demo page under the form so lenders see what "test" means.

      Senior Software Engineer 2 hours

    6. 6

      Use it in every follow-up

      Send it after every first meeting and log which version was sent.

      Mid Market Account Executive ongoing

    7. 7

      Review monthly

      Compare agreed pilots and win rates by lender type and adjust the tranche size.

      VP of Revenue 1 hour a month

    First result
    2 weeks
    Cost
    $0
    Owner
    Mid Market Account Executive

    Smallest test

    Send the one-page outline to the next five prospects and count how many agree a tranche.

    Why it works

    A one-page pilot outline the AE can send after the first call and link from the demo page: the tranche the lender places (account count, age bucket, balance range), the control (their current agency on a matched tranche), what is measured (net liquidation, right-party contact, complaints, disputes), how long it runs, what January needs for onboarding and compliance review, and what happens if January wins (placement share steps up).

    The AE has no solutions engineer and is told to build business cases on recovery uplift, not features. A pilot with a matched control is that business case, run on the lender's own accounts, and it is something a champion can carry into a credit committee without the AE in the room.

    Ready to use

    CopyChampion-challenger pilot (one page)

    Tranche: [N] charged-off accounts, [age bucket], [balance range], matched to a control tranche at your current agency.
    Length: [90] days, with a 30-day early read.
    Measured: net liquidation (dollars recovered minus fees), right-party contact rate, complaints per 1,000 accounts, disputes.
    We need: placement file, your communication guardrails (tone, terms, escalation), vendor-risk questionnaire.
    If January wins: placement share moves to [X]% for the next quarter.
    Owner on our side: [AE name]; implementation lead: [Strategy & Operations name].

    Risks and how to handle them

    • Lenders ask for a tranche too small to measure

      State a minimum account count for a readable result.

    • Results arrive late in the quarter

      Agree an early read at 30 days on right-party contact and promises to pay.

    Evidence

    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
    • HiringStrategy & Operations (posted June 2026): "our growth in regulated financial services is creating more opportunity than the company can capture operationally"; two teams, one turning client integrations into "a build-once, scale-forever capability" (contract review through first accounts placed), one that "deepens client relationships and converts them into durable revenue"; "the playbook for how we partner with our largest clients, prove our value in the market, and scale our capabilities hasn't been written yet."Source
  • 02

    Every URL in January's sitemap points at webflow-prod.january.com, a second host that serves the whole site, and two placeholder pages (/untitled-2 and /website-refresh-v2/untitled-3) are listed as real pages. robots.txt also runs its two Sitemap lines together, so a crawler reads one broken address.

    Medium impactLow effort First result in 2 weeks Senior Software Engineer

    First action

    Open the Webflow site settings and change the sitemap's base domain to www.january.com.

    How to measure it

    Staging-host results in Google

    Now
    –
    Target
    0
    By
    30 days

    Steps

    1. 1

      Change the sitemap host

      Webflow publishing settings: set www.january.com as the default domain for the sitemap.

      Senior Software Engineer 30 minutes

    2. 2

      Remove placeholders

      Unpublish /untitled-2 and /website-refresh-v2/untitled-3 or exclude them from the sitemap.

      Senior Software Engineer 30 minutes

    3. 3

      Add canonicals

      Self-referencing canonical tags on every page.

      Senior Software Engineer 1 hour

    4. 4

      Block the staging host

      Password or noindex header on webflow-prod.january.com.

      Senior Software Engineer 1 hour

    5. 5

      Fix robots.txt

      One Sitemap line per row, both pointing to www.january.com.

      Senior Software Engineer 15 minutes

    6. 6

      Resubmit

      Submit the sitemap in Search Console and request removal of staging URLs.

      Senior Software Engineer 30 minutes

    7. 7

      Add a share image

      The homepage has no social share image; add one so links in email and LinkedIn render.

      Senior Software Engineer 1 hour

    First result
    2 weeks
    Cost
    $0
    Owner
    Senior Software Engineer

    Smallest test

    Search site:webflow-prod.january.com today and again in four weeks.

    Why it works

    Point the sitemap at www.january.com, remove the placeholders, put a canonical tag on every page, and either password-protect the staging host or send it a noindex header. Fix the robots.txt line break.

    A lender who searches January before a meeting should land on the real site, not a staging copy or a blank page. It is a one-afternoon fix that also stops two hosts splitting the little search authority the site has.

    Risks and how to handle them

    • Breaking the Webflow staging workflow

      Use Webflow's staging password rather than deleting the host.

    Evidence

    • Your websiteThe site has 12 URLs and no blog, case studies, pricing or product pages. The sitemap lists every page on a second host, webflow-prod.january.com (which also serves the full site), including placeholder pages /untitled-2 and /website-refresh-v2/untitled-3; robots.txt runs two Sitemap lines together ("sitemap.xmlSitemap: https://webflow-prod..."). The State Information page says "Last Updated: Jul 24, 2023". The demo form asks for business type: Fintech, Bank, Credit Union, Debt Buyer or Other; the footer links "DSCs" to a DocuSign form.Source
    • programmable.infoSite scan: Webflow with Google Analytics and Intellimize personalisation; a Vanta trust center at trust.january.com listing SOC 2; no social share image; DMARC set to reject; mobile LCP 1.3 seconds; NMLS ID 1644298 in the footer. The help center has 14 articles, one titled "Debtsy is Now January!".Source
  • 03

    The AE is asked to make "the cost of inaction palpable to a member of the C-suite" without a solutions engineer. Symend already offers a Cost Savings Calculator on its site; January has the stronger claim (30%+ higher liquidation) and no tool that turns it into dollars for one lender.

    High impactLow effort First result in 1 month Mid Market Account Executive

    First action

    Build the spreadsheet with the VP of Revenue using three real anonymised deals.

    How to measure it

    First meetings converting to pilots

    Now
    –
    Target
    +25%
    By
    1 quarter

    Steps

    1. 1

      Agree the formula

      Net-back = placed balance x liquidation rate x (1 - fee); uplift uses a conservative case below the 30% headline.

      VP of Revenue 2 hours

    2. 2

      Test on past deals

      Run three closed deals through it and check the output against what happened.

      Senior Data Scientist 1 day

    3. 3

      Build the sheet

      One input tab, one output tab, every assumption labelled.

      Mid Market Account Executive 1 day

    4. 4

      Make the champion version

      A one-page PDF export with the lender's numbers and the pilot outline attached.

      Mid Market Account Executive 2 hours

    5. 5

      Web version

      A short page on the site with the same three inputs and an email-me-the-result step.

      Senior Software Engineer 1 week

    6. 6

      Track use

      Log each calculator run in the CRM against the deal.

      Mid Market Account Executive ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Mid Market Account Executive

    Smallest test

    Use the spreadsheet live on the next three first calls.

    Why it works

    A spreadsheet first, then a web page: inputs are annual charged-off balance placed, current net liquidation rate and current contingency fee; outputs are dollars recovered today, dollars at January's claimed uplift, the difference over three years, and complaints avoided at the claimed rate. Every output cites the assumption behind it.

    A champion needs a number they can repeat in a meeting January is not in. A calculator the lender fills in with their own figures is more believable than a headline percentage.

    Risks and how to handle them

    • Overpromising

      Show a conservative and an expected case, never only the headline.

    • Lenders will not share their rate

      Offer industry ranges by debt type as defaults.

    Evidence

    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • Competitor researchTrueAccord calls itself "the premier omnichannel debt collection agency" using data science and AI, with first-party and third-party services and compliance, licensing and IT security pages. Symend sells an AI and behavioural-science engagement platform (SymendCure, SymendPrevent, SymendConverse), with industry pages for credit unions, auto finance, telecom and utilities, case studies and a Cost Savings Calculator. Prodigal sells AI agents for loan servicing and collections as software. InDebted offers first-party collections and promotes a 2026 collections strategy playbook.Source
  • 04

    January sells to OCC-regulated banks, card issuers and credit unions, all of which run third-party risk reviews before a single account is placed. The trust center exists on Vanta, and January is hiring a Head of Security Engineering partly to "enhance client confidence", but the website mentions licensing only as "nationwide licensing".

    High impactLow effort First result in 1 month Head of Security Engineering

    First action

    List the twenty questions the last three bank reviews asked most and check which the trust center already answers.

    How to measure it

    Days from verbal yes to contract

    Now
    –
    Target
    -30%
    By
    2 quarters

    Steps

    1. 1

      Gather past questionnaires

      Collect the last five vendor-risk questionnaires and the answers given.

      Head of Security Engineering 1 day

    2. 2

      Fill a standard questionnaire

      Pre-answer a SIG Lite style questionnaire from those answers.

      Head of Security Engineering 3 days

    3. 3

      Add AI governance

      A one-page note on how voice and chat agents are tested, monitored and kept within creditor guardrails.

      Staff Product Manager 2 days

    4. 4

      Publish the licence list

      State, licence type, number and renewal date.

      Strategy & Operations 1 day

    5. 5

      Link it

      Add the packet to the Vanta trust center behind an NDA request.

      Head of Security Engineering 2 hours

    6. 6

      Brief the AE

      A short walkthrough so the AE can send it in the first week of a deal.

      Head of Security Engineering 1 hour

    7. 7

      Measure

      Track review start and finish dates per deal in the CRM.

      Mid Market Account Executive ongoing

    First result
    1 month
    Cost
    $0
    Owner
    Head of Security Engineering

    Smallest test

    Send the packet at the first meeting of the next two bank deals and compare review length.

    Why it works

    One packet linked from the trust center: SOC 2 Type II report access, penetration test summary, data isolation and retention, AI model governance (who reviews what the voice and chat agents say), complaint handling, Regulation F call and text limits, the state licence list with numbers, and the bond list. A pre-filled SIG Lite or standard questionnaire saves weeks.

    The AE handles "procurement, legal redlines, and compliance dependencies independently". A packet that answers 80% of the questionnaire before it is sent shortens every deal, and it is the clearest early win for the new security lead.

    Risks and how to handle them

    • Publishing too much detail

      Keep sensitive items behind the NDA request in the trust center.

    Evidence

    • HiringHead of Security Engineering (posted July 2026): a security posture that "enhances client confidence in how we handle sensitive data"; owns identity and access, detection and response, AI security, "data isolation across our multi-tenant platform", and supports "SOC2, PCI, and other audit and regulatory work". A Senior Security Engineer is open as well.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • programmable.infoSite scan: Webflow with Google Analytics and Intellimize personalisation; a Vanta trust center at trust.january.com listing SOC 2; no social share image; DMARC set to reject; mobile LCP 1.3 seconds; NMLS ID 1644298 in the footer. The help center has 14 articles, one titled "Debtsy is Now January!".Source
    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
  • 05

    January's strongest brand-protection proof sits on the consumer page: a 4.8 Google rating, more than a million debts resolved and named consumer reviews ("THIS is how debt collection SHOULD BE"). The creditor homepage, where lenders worry about their brand, shows none of it.

    Medium impactLow effort First result in 1 month Senior Software Engineer

    First action

    Pick two consumer quotes that mention being treated with respect and check they can be used.

    How to measure it

    Demo requests from the homepage

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      Choose quotes

      Two short quotes about respect and flexibility, first name and initial only.

      Staff Product Manager 1 hour

    2. 2

      Check permission

      Confirm the reviews are public and can be quoted under the review site's terms.

      Strategy & Operations 1 hour

    3. 3

      Design the band

      Rating, count, two quotes, link to the reviews.

      Senior Software Engineer 3 hours

    4. 4

      Place it

      Directly under the outcome numbers on the homepage.

      Senior Software Engineer 1 hour

    5. 5

      Reuse it

      Add the band to the pilot outline and vendor packet.

      Mid Market Account Executive 1 hour

    6. 6

      Measure

      Compare demo submissions for four weeks before and after.

      Senior Data Scientist 1 hour

    First result
    1 month
    Cost
    $0
    Owner
    Senior Software Engineer

    Smallest test

    Add the rating line alone first and watch demo submissions for two weeks.

    Why it works

    Add a band to the creditor homepage with the Google rating (linked), the resolved-debts count and two short consumer quotes, next to the "6x lower complaint rate" claim. Use the same band in the pilot outline and the vendor packet.

    Lenders hand their customers to an agency and fear the complaint that follows. Consumer praise, in consumers' own words, is the proof a bank's brand or compliance team cannot get from any rival agency's site.

    Risks and how to handle them

    • Quotes that name debts or amounts

      Use only quotes without personal financial details.

    Evidence

    • Your websiteConsumers page: "We have a 4.8 rating on Google", "1 million + debts resolved using January", named consumer testimonials, plans you can size, schedule, skip or negotiate, "No interest or fees". None of this appears on the creditor-facing homepage.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source

This quarter 9

The core plays for the next three months.

  • 06

    The demo form sorts buyers into fintech, bank, credit union and debt buyer, but the site has no case study for any of them; all proof is aggregate ("OCC-regulated banks, top fintech companies"). Strategy & Operations is told the playbook for how January proves its value "hasn't been written yet."

    High impactMedium effort First result in 2 months Strategy & Operations

    First action

    Ask the three happiest clients, one per segment, whether they will approve an anonymised write-up.

    How to measure it

    Deals with a case study sent that close

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Pick four clients

      One fintech, one bank, one credit union, one debt buyer with clean results.

      Strategy & Operations 1 week

    2. 2

      Get approval

      Agree what can be named and what must be anonymised.

      Strategy & Operations 2 weeks

    3. 3

      Pull the numbers

      Pilot result, steady-state results and implementation time.

      Senior Data Scientist 1 week

    4. 4

      Write them

      Problem, pilot, results, quote; under 700 words each.

      Strategy & Operations 1 week

    5. 5

      Publish

      A /customers section with a filter by buyer type.

      Senior Software Engineer 3 days

    6. 6

      Arm the AE

      A PDF of each for sending to champions.

      Mid Market Account Executive 2 hours

    7. 7

      Add one a quarter

      Make a case study part of every client's first quarterly review.

      Strategy & Operations quarterly

    First result
    2 months
    Cost
    $0
    Owner
    Strategy & Operations

    Smallest test

    Publish the credit union story first and send it to the credit unions on the AE list.

    Why it works

    One page per buyer type, anonymised where the client requires it: portfolio type, placement size, the control it was compared with, results on liquidation, contact rate and complaints, implementation time, and a quote from a named role (head of collections, chief credit officer). Each links to the pilot outline.

    A credit union buyer wants to see a credit union. Four pages built from results January already has give the AE the "materials" champions need and give search engines something beyond twelve URLs.

    Risks and how to handle them

    • Clients refuse to be named

      Anonymise by size and region; a named role still adds weight.

    Evidence

    • Your websiteThe site has 12 URLs and no blog, case studies, pricing or product pages. The sitemap lists every page on a second host, webflow-prod.january.com (which also serves the full site), including placeholder pages /untitled-2 and /website-refresh-v2/untitled-3; robots.txt runs two Sitemap lines together ("sitemap.xmlSitemap: https://webflow-prod..."). The State Information page says "Last Updated: Jul 24, 2023". The demo form asks for business type: Fintech, Bank, Credit Union, Debt Buyer or Other; the footer links "DSCs" to a DocuSign form.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • HiringStrategy & Operations (posted June 2026): "our growth in regulated financial services is creating more opportunity than the company can capture operationally"; two teams, one turning client integrations into "a build-once, scale-forever capability" (contract review through first accounts placed), one that "deepens client relationships and converts them into durable revenue"; "the playbook for how we partner with our largest clients, prove our value in the market, and scale our capabilities hasn't been written yet."Source
    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
  • 07

    Every federally insured credit union files a quarterly call report with the NCUA, published as data, including delinquency and net charge-offs; banks file the same through the FFIEC. The AE works a named list "from cold outreach" with no BDR, so knowing which lenders' charge-offs are rising is the best list-building help available.

    High impactMedium effort First result in 1 month Mid Market Account Executive

    First action

    Download the latest quarter's NCUA data and rank the AE's named credit unions by charge-off change.

    How to measure it

    Reply rate on charge-off-led outreach

    Now
    –
    Target
    2x the current rate
    By
    1 quarter

    Steps

    1. 1

      Get the data

      NCUA 5300 data for the latest four quarters.

      Senior Data Scientist 1 day

    2. 2

      Rank accounts

      Net charge-offs and 60+ day delinquency change, filtered to the AE's size band.

      Senior Data Scientist 2 days

    3. 3

      Write the opener

      Two lines with the lender's own numbers and the pilot offer.

      Mid Market Account Executive 1 day

    4. 4

      Send in waves

      Top 50 first, then the next 50, from the AE's own inbox.

      Mid Market Account Executive 2 weeks

    5. 5

      Add banks

      Same ranking from FFIEC call report data.

      Senior Data Scientist 1 week

    6. 6

      Refresh quarterly

      Re-rank when each quarter's data is published.

      Senior Data Scientist quarterly

    7. 7

      Track

      Reply, meeting and pilot rates by rank decile.

      VP of Revenue monthly

    Who to approach

    • NCUA call report data

      Quarterly charge-offs and delinquency for every federally insured credit union.

    First result
    1 month
    Cost
    $0
    Owner
    Mid Market Account Executive

    Smallest test

    Send 25 emails with the lender's own charge-off trend and 25 without, and compare replies.

    Why it works

    Download the latest NCUA call report data, rank credit unions in the AE's size band by the change in net charge-offs and delinquency over four quarters, and open each email with that lender's own trend ("net charge-offs up 40% year on year on your consumer loans"). Repeat for banks from FFIEC data.

    A lender whose charge-offs are climbing is already reviewing its agencies. Leading with its own published numbers is specific, relevant and shows the data focus January wants to be known for.

    Risks and how to handle them

    • Reading as a criticism of the lender

      Frame it as industry pressure the lender shares, not a failure.

    Evidence

    • Public dataEvery federally insured credit union files a quarterly 5300 Call Report with the NCUA, published as downloadable data that includes loans, delinquency and net charge-offs; banks file FFIEC call reports with the same kind of figures.Source
    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
    • HiringSenior Data Scientist, Product Analytics: experimentation with product managers, equipping "client success managers" to "handle any client conversation with ease", and contributing "to building January's reputation as a data-focused collection agency". A Senior Analytics Engineer and Senior Data Systems Engineer are also open.Source
  • 08

    The complaint claim is the one a bank's compliance team will try to verify, and it can: the CFPB Consumer Complaint Database is public and searchable by company. January also changed its name from Debtsy, so complaints may sit under both names.

    High impactMedium effort First result in 2 months Senior Data Scientist

    First action

    Pull January's and Debtsy's debt-collection complaints for the last 24 months from the CFPB database.

    How to measure it

    Complaint-related follow-up questions in reviews

    Now
    –
    Target
    -50%
    By
    2 quarters

    Steps

    1. 1

      Pull the data

      January and Debtsy complaints in debt collection, 24 months.

      Senior Data Scientist 1 day

    2. 2

      Pick the denominator

      Complaints per 1,000 accounts worked, for January and a stated peer set.

      Senior Data Scientist 3 days

    3. 3

      Legal review

      Check the comparison wording with compliance.

      Strategy & Operations 1 week

    4. 4

      Write the method page

      Data source, period, denominator, peers, limits.

      Senior Data Scientist 3 days

    5. 5

      Publish and link

      Link from the homepage claim and the vendor packet.

      Senior Software Engineer 1 day

    6. 6

      Update quarterly

      Refresh with each quarter's data.

      Senior Data Scientist quarterly

    First result
    2 months
    Cost
    $0
    Owner
    Senior Data Scientist

    Smallest test

    Pull the numbers and show them to two friendly clients before publishing.

    Why it works

    A methodology page: how the industry average is calculated, January's complaints per account worked (under January and Debtsy) from the CFPB data, the period covered, and a quarterly update. The Senior Data Scientist owns the numbers.

    The data scientist role exists partly to build "January's reputation as a data-focused collection agency". Showing the method behind a headline claim is how a data-focused company earns trust with risk-averse buyers.

    Risks and how to handle them

    • Peers object to the comparison

      Compare with an industry aggregate rather than naming agencies.

    • Complaints spike in one quarter

      Show the trend and the reason honestly; it builds more trust than a hidden number.

    Evidence

    • Public dataThe CFPB Consumer Complaint Database is public and searchable by company, product (including debt collection) and issue, and bank vendor-risk teams use it when they review agencies.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • HiringSenior Data Scientist, Product Analytics: experimentation with product managers, equipping "client success managers" to "handle any client conversation with ease", and contributing "to building January's reputation as a data-focused collection agency". A Senior Analytics Engineer and Senior Data Systems Engineer are also open.Source
    • programmable.infoSite scan: Webflow with Google Analytics and Intellimize personalisation; a Vanta trust center at trust.january.com listing SOC 2; no social share image; DMARC set to reject; mobile LCP 1.3 seconds; NMLS ID 1644298 in the footer. The help center has 14 articles, one titled "Debtsy is Now January!".Source
  • 09

    People who get a message from an agency they have never heard of search its name before they reply. January was Debtsy until recently, and the help center still explains the change. The site has a consumer page, but no page answering who January is, why it is contacting them and how to check.

    High impactMedium effort First result in 1 quarter Staff Product Manager

    First action

    Look up what people search after receiving a January message (Search Console queries with "January" plus "debt").

    How to measure it

    Borrower-portal logins from organic search

    Now
    –
    Target
    +30%
    By
    1 quarter

    Steps

    1. 1

      Find the questions

      Search Console and inbound call reasons for "who is", "legit", "scam", "Debtsy".

      Staff Product Manager 2 days

    2. 2

      Write four pages

      Plain answers with licence details and a verify-it-yourself path.

      Staff Product Manager 1 week

    3. 3

      Compliance review

      Check every page against Regulation F and state disclosure rules.

      Strategy & Operations 1 week

    4. 4

      Publish

      Under /consumers with clear titles.

      Senior Software Engineer 2 days

    5. 5

      Link from messages

      Add a "Who is January?" link to first-contact emails and texts.

      Staff Product Manager 1 week

    6. 6

      Test

      A/B the link in first messages and compare contact and payment rates.

      Senior Data Scientist 4 weeks

    7. 7

      Feed back

      Ask Recovery Specialists to log trust questions so pages stay current.

      Recovery Specialist ongoing

    First result
    1 quarter
    Cost
    $0
    Owner
    Staff Product Manager

    Smallest test

    Add the "Who is January?" link to one client's first-contact email and compare right-party contact.

    Why it works

    A short consumer page set: "Who is January?", "Why is January contacting me?", "Is January legitimate?" (with NMLS ID, licences, the creditor relationship and how to verify), and "January used to be Debtsy". Link from every first message.

    Right-party contact and first payments depend on people trusting the first message. The product team owns "how we earn the trust that turns a missed payment into a fresh start", and a consumer who finds a clear answer on Google pays instead of ignoring the text.

    Risks and how to handle them

    • Disclosure rules

      Have compliance approve every consumer-facing page.

    Evidence

    • HiringStaff and Senior Product Manager (posted August 2026): two teams, one owning "the LLM infrastructure behind every consumer conversation: chatbot, voice, email and text", one owning "the systems that send millions of communications an hour, email, SMS and letters, plus the experimentation engine behind them"; "as we scale from a single product into a multi-product company."Source
    • programmable.infoSite scan: Webflow with Google Analytics and Intellimize personalisation; a Vanta trust center at trust.january.com listing SOC 2; no social share image; DMARC set to reject; mobile LCP 1.3 seconds; NMLS ID 1644298 in the footer. The help center has 14 articles, one titled "Debtsy is Now January!".Source
    • Your websiteConsumers page: "We have a 4.8 rating on Google", "1 million + debts resolved using January", named consumer testimonials, plans you can size, schedule, skip or negotiate, "No interest or fees". None of this appears on the creditor-facing homepage.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
  • 10

    Our Story says January today is "helping people before they default", with creditors setting tone, terms and escalation, and the product team is scaling from one product to several. The website still describes only recovery. Symend sells early-stage engagement with its own product and industry pages.

    High impactMedium effort First result in 2 months Staff Product Manager

    First action

    Agree the two metrics early-stage clients care about most (cure rate and roll rate) and the numbers January can show.

    How to measure it

    Demo requests naming early-stage

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Define the offer

      What is in early-stage: channels, guardrails, handover to recovery.

      Staff Product Manager 1 week

    2. 2

      Get proof

      Early results from current clients, anonymised.

      Senior Data Scientist 1 week

    3. 3

      Write the page

      Problem, how it works, guardrails, results, pilot offer.

      Staff Product Manager 1 week

    4. 4

      Compare fairly

      A short section on how it differs from engagement software that leaves collection to the lender.

      Staff Product Manager 2 days

    5. 5

      Publish

      Under a new Products menu with recovery.

      Senior Software Engineer 2 days

    6. 6

      Brief sales

      Add to the AE's first-meeting deck and the pilot outline.

      Mid Market Account Executive 1 hour

    7. 7

      Track

      Demo form interest field and pipeline by product.

      VP of Revenue monthly

    First result
    2 months
    Cost
    $0
    Owner
    Staff Product Manager

    Smallest test

    Ask five current recovery clients whether they would pilot early-stage and record objections.

    Why it works

    A creditor page for early-stage, creditor-branded collections: what January does from the first missed payment, the guardrails a lender sets, how it hands over to recovery, and early results (cure rate, roll rate). Add it to the demo form as an interest option.

    Lenders shopping for early-stage tools search for them by name. Without a page, January cannot be found for the product it says it already runs, and the AE has nothing to send when a recovery client asks.

    Risks and how to handle them

    • Clients fear brand risk early in the cycle

      Lead with the guardrails the creditor sets and tone controls.

    Evidence

    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source
    • HiringStaff and Senior Product Manager (posted August 2026): two teams, one owning "the LLM infrastructure behind every consumer conversation: chatbot, voice, email and text", one owning "the systems that send millions of communications an hour, email, SMS and letters, plus the experimentation engine behind them"; "as we scale from a single product into a multi-product company."Source
    • Competitor researchTrueAccord calls itself "the premier omnichannel debt collection agency" using data science and AI, with first-party and third-party services and compliance, licensing and IT security pages. Symend sells an AI and behavioural-science engagement platform (SymendCure, SymendPrevent, SymendConverse), with industry pages for credit unions, auto finance, telecom and utilities, case studies and a Cost Savings Calculator. Prodigal sells AI agents for loan servicing and collections as software. InDebted offers first-party collections and promotes a 2026 collections strategy playbook.Source
    • HiringChief of Staff to the founder and CEO (posted August 2026): "We're moving from a single product to several"; runs the six-week planning cycle, operating reviews, and "diligence on the bets we're weighing next. Unit economics, what has to be true, what would kill it". Also open: Recovery Specialist (inbound calls, texts and chats, measured on CSAT, QA, SLA and recovery, and asked to "be the voice of the caller"), two recruiters and a general "Exceptional Builder" role; 16 roles in all, 15 in New York.Source
  • 11

    Most lenders split placements across several agencies. Strategy & Operations has a team whose job is to deepen client relationships and turn them into "durable revenue", and January already has the data to show how it performed against the other agencies on the same portfolio.

    High impactMedium effort First result in 1 quarter Strategy & Operations

    First action

    Build the review template and run it with the two largest clients this quarter.

    How to measure it

    Average placement share per client

    Now
    –
    Target
    +10 points
    By
    3 quarters

    Steps

    1. 1

      Template

      Results, comparisons, consumer feedback, experiments, the ask.

      Strategy & Operations 1 week

    2. 2

      Data pull

      Automate the per-client numbers from the warehouse.

      Senior Data Scientist 2 weeks

    3. 3

      Pick the ask

      For each client, the one expansion with the clearest case.

      Strategy & Operations 1 day per client

    4. 4

      Run the reviews

      Largest clients first, then the rest each quarter.

      Strategy & Operations quarterly

    5. 5

      Log outcomes

      Record asks and answers in the CRM.

      Strategy & Operations ongoing

    6. 6

      Share wins

      Turn approved results into case studies.

      Strategy & Operations quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Strategy & Operations

    Smallest test

    Run one review with the largest client and make one specific ask.

    Why it works

    A standard quarterly review per client: January's liquidation, contact rate and complaints against the client's other agencies (where the client shares them) or against January's own baseline, consumer satisfaction, the next experiment, and a clear ask (more placement share, a new debt type, or early-stage).

    The cheapest growth for an agency that already wins on results is a larger share of placements from clients it already has. A standing review makes the ask routine rather than a sales event.

    Risks and how to handle them

    • Clients will not share other agencies' results

      Compare with January's own trend and industry ranges.

    Evidence

    • HiringStrategy & Operations (posted June 2026): "our growth in regulated financial services is creating more opportunity than the company can capture operationally"; two teams, one turning client integrations into "a build-once, scale-forever capability" (contract review through first accounts placed), one that "deepens client relationships and converts them into durable revenue"; "the playbook for how we partner with our largest clients, prove our value in the market, and scale our capabilities hasn't been written yet."Source
    • HiringSenior Data Scientist, Product Analytics: experimentation with product managers, equipping "client success managers" to "handle any client conversation with ease", and contributing "to building January's reputation as a data-focused collection agency". A Senior Analytics Engineer and Senior Data Systems Engineer are also open.Source
    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source
  • 12

    The homepage says January integrates "with your servicing platform and recovery management system in days", and one Strategy & Operations team exists to make each integration faster. The site never names a platform, so a lender cannot tell whether its own core or servicing system is covered.

    Medium impactMedium effort First result in 2 months Strategy & Operations

    First action

    List every platform January has taken a client live on and the go-live time for each.

    How to measure it

    Deals stalled on integration

    Now
    –
    Target
    -40%
    By
    2 quarters

    Steps

    1. 1

      Inventory

      Every live servicing and recovery platform connection and go-live time.

      Strategy & Operations 1 week

    2. 2

      Check permissions

      Which vendors and clients allow being named.

      Strategy & Operations 1 week

    3. 3

      Write the page

      Platform, what is exchanged, typical go-live.

      Strategy & Operations 3 days

    4. 4

      Publish

      Integrations page linked from the homepage section.

      Senior Software Engineer 1 day

    5. 5

      Partner listings

      Apply to the two most common vendors' partner directories.

      Strategy & Operations 1 month

    6. 6

      Update

      Add each new platform after its first go-live.

      Strategy & Operations ongoing

    First result
    2 months
    Cost
    $0
    Owner
    Strategy & Operations

    Smallest test

    Publish the three most common platforms first.

    Why it works

    An integrations page listing the platforms January has live clients on, with typical go-live time for each, and a "your system is not listed" path. Where the platform vendor agrees, a joint listing in its partner directory.

    Integration fear is the most common reason a regulated lender delays a new agency. Named, proven integrations take that objection off the table before the first meeting, and partner directories are where operations teams look.

    Risks and how to handle them

    • Naming a platform implies endorsement

      Use plain "we connect to" wording unless a partnership is signed.

    Evidence

    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • HiringStrategy & Operations (posted June 2026): "our growth in regulated financial services is creating more opportunity than the company can capture operationally"; two teams, one turning client integrations into "a build-once, scale-forever capability" (contract review through first accounts placed), one that "deepens client relationships and converts them into durable revenue"; "the playbook for how we partner with our largest clients, prove our value in the market, and scale our capabilities hasn't been written yet."Source
    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
  • 13

    January says over a billion decisions have trained its models and that it "stores reasoning", not just transactions. Rivals publish playbooks (InDebted promotes a 2026 collections strategy playbook); January publishes nothing, and has no blog.

    Medium impactMedium effort First result in 1 quarter Senior Data Scientist

    First action

    Pick three findings from last quarter that would surprise a head of collections.

    How to measure it

    Meetings booked from each note

    Now
    –
    Target
    5 per issue
    By
    2 quarters

    Steps

    1. 1

      Choose findings

      Three to five findings that hold across clients.

      Senior Data Scientist 1 week

    2. 2

      Check privacy and client terms

      Aggregate only; no client can be identified.

      Strategy & Operations 1 week

    3. 3

      Write

      Two pages with charts.

      Senior Data Scientist 1 week

    4. 4

      Publish

      A /insights page and a PDF.

      Senior Software Engineer 1 day

    5. 5

      Send

      From the AE to the named list with a one-line personal note.

      Mid Market Account Executive 1 day

    6. 6

      Repeat

      Every quarter, same format.

      Senior Data Scientist quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Senior Data Scientist

    Smallest test

    Send a one-page version to 30 accounts and count replies.

    Why it works

    A short quarterly note for collections leaders: which send times, channels and plan sizes worked by debt type and account age, how consumers responded to settlement offers, what changed this quarter. Aggregated and anonymised, two pages, emailed to the AE's named list and posted on the site.

    It gives the AE a reason to email the whole named list every quarter, gives champions something to forward, and fits the data scientist's brief to build January's data reputation.

    Risks and how to handle them

    • Clients object to data use

      Confirm contracts allow aggregate insights; exclude any that do not.

    Evidence

    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source
    • HiringSenior Data Scientist, Product Analytics: experimentation with product managers, equipping "client success managers" to "handle any client conversation with ease", and contributing "to building January's reputation as a data-focused collection agency". A Senior Analytics Engineer and Senior Data Systems Engineer are also open.Source
    • Competitor researchTrueAccord calls itself "the premier omnichannel debt collection agency" using data science and AI, with first-party and third-party services and compliance, licensing and IT security pages. Symend sells an AI and behavioural-science engagement platform (SymendCure, SymendPrevent, SymendConverse), with industry pages for credit unions, auto finance, telecom and utilities, case studies and a Cost Savings Calculator. Prodigal sells AI agents for loan servicing and collections as software. InDebted offers first-party collections and promotes a 2026 collections strategy playbook.Source
    • Your websiteThe site has 12 URLs and no blog, case studies, pricing or product pages. The sitemap lists every page on a second host, webflow-prod.january.com (which also serves the full site), including placeholder pages /untitled-2 and /website-refresh-v2/untitled-3; robots.txt runs two Sitemap lines together ("sitemap.xmlSitemap: https://webflow-prod..."). The State Information page says "Last Updated: Jul 24, 2023". The demo form asks for business type: Fintech, Bank, Credit Union, Debt Buyer or Other; the footer links "DSCs" to a DocuSign form.Source
  • 14

    Credit unions are on the AE's named list, they are a demo-form option, and Symend has a dedicated credit union page. Credit unions buy through their leagues and credit union service organisations (CUSOs), which vet vendors for hundreds of members at a time.

    Medium impactMedium effort First result in 2 quarters Mid Market Account Executive

    First action

    List the leagues in states where January already has credit union clients.

    How to measure it

    Credit union meetings from leagues

    Now
    –
    Target
    10 a quarter
    By
    3 quarters

    Steps

    1. 1

      Shortlist

      Leagues and CUSOs in states with existing credit union clients.

      Mid Market Account Executive 2 days

    2. 2

      Prepare proof

      The credit union case study and a member pilot offer.

      Strategy & Operations 1 week

    3. 3

      Approach

      Contact the league's vendor or business development lead.

      VP of Revenue 1 month

    4. 4

      Speak

      Apply for a session at the league's annual meeting.

      Mid Market Account Executive 1 month

    5. 5

      Run member pilots

      Two pilots from the first league.

      Strategy & Operations 1 quarter

    6. 6

      Measure

      Meetings and pilots by league.

      VP of Revenue monthly

    Who to approach

    • America's Credit Unions

      National trade association; leagues and CUSOs sit under it.

    First result
    2 quarters
    Cost
    Conference and sponsorship fees
    Owner
    Mid Market Account Executive

    Smallest test

    Offer one league a member webinar before any sponsorship.

    Why it works

    Pick two state leagues or a CUSO with collections services, offer a member pilot (the champion-challenger outline at a member rate) and a session at their next conference with an anonymised credit union result.

    One endorsement reaches dozens of credit unions that trust the league's vetting, which multiplies the reach of a team with no BDR.

    Risks and how to handle them

    • Revenue share asks

      Agree a referral fee only after the first pilots convert.

    Evidence

    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
    • Your websiteThe site has 12 URLs and no blog, case studies, pricing or product pages. The sitemap lists every page on a second host, webflow-prod.january.com (which also serves the full site), including placeholder pages /untitled-2 and /website-refresh-v2/untitled-3; robots.txt runs two Sitemap lines together ("sitemap.xmlSitemap: https://webflow-prod..."). The State Information page says "Last Updated: Jul 24, 2023". The demo form asks for business type: Fintech, Bank, Credit Union, Debt Buyer or Other; the footer links "DSCs" to a DocuSign form.Source
    • Competitor researchTrueAccord calls itself "the premier omnichannel debt collection agency" using data science and AI, with first-party and third-party services and compliance, licensing and IT security pages. Symend sells an AI and behavioural-science engagement platform (SymendCure, SymendPrevent, SymendConverse), with industry pages for credit unions, auto finance, telecom and utilities, case studies and a Cost Savings Calculator. Prodigal sells AI agents for loan servicing and collections as software. InDebted offers first-party collections and promotes a 2026 collections strategy playbook.Source

Big bets 3

Larger plays that can change the trajectory.

  • 15

    January is "moving from a single product to several", the Chief of Staff runs diligence on the next bets, and the product team already sends millions of messages an hour. Recovery is paid on contingency; early-stage servicing could be priced per account or per cure and sold to lenders that will never sell or place charged-off debt.

    High impactHigh effort First result in 2 quarters Chief of Staff

    First action

    Write the one-page "what has to be true" memo for early-stage pricing.

    How to measure it

    Early-stage share of new revenue

    Now
    –
    Target
    20%
    By
    4 quarters

    Steps

    1. 1

      Memo

      Buyers, price model, unit economics, kill criteria.

      Chief of Staff 2 weeks

    2. 2

      Design partners

      Three current clients with early-stage interest.

      Strategy & Operations 1 month

    3. 3

      Pricing test

      Per account vs per cure with the partners.

      VP of Revenue 1 quarter

    4. 4

      Compliance

      First-party rules and creditor-branded disclosures by state.

      Strategy & Operations 1 month

    5. 5

      Launch

      Product page, pilot outline variant, AE training.

      Staff Product Manager 1 month

    6. 6

      Review

      Decide on scale-up at the end of two quarters.

      Chief of Staff 1 day

    First result
    2 quarters
    Cost
    Product and compliance time
    Owner
    Chief of Staff

    Smallest test

    Price one design partner per cure and one per account and compare.

    Why it works

    A product decision memo, then a launch: who buys it (fintechs and card issuers first), the price model, the guardrails, the handover to recovery, and the risks. Launch with three design partners from current recovery clients.

    A second product enlarges each client and opens lenders that do not place debt externally. It also feeds recovery: 40% of new placements already involve consumers January has worked before.

    Risks and how to handle them

    • Cannibalising recovery revenue

      Price so a cured account is worth more to January than a later recovery.

    Evidence

    • HiringChief of Staff to the founder and CEO (posted August 2026): "We're moving from a single product to several"; runs the six-week planning cycle, operating reviews, and "diligence on the bets we're weighing next. Unit economics, what has to be true, what would kill it". Also open: Recovery Specialist (inbound calls, texts and chats, measured on CSAT, QA, SLA and recovery, and asked to "be the voice of the caller"), two recruiters and a general "Exceptional Builder" role; 16 roles in all, 15 in New York.Source
    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source
    • HiringStaff and Senior Product Manager (posted August 2026): two teams, one owning "the LLM infrastructure behind every consumer conversation: chatbot, voice, email and text", one owning "the systems that send millions of communications an hour, email, SMS and letters, plus the experimentation engine behind them"; "as we scale from a single product into a multi-product company."Source
    • Competitor researchTrueAccord calls itself "the premier omnichannel debt collection agency" using data science and AI, with first-party and third-party services and compliance, licensing and IT security pages. Symend sells an AI and behavioural-science engagement platform (SymendCure, SymendPrevent, SymendConverse), with industry pages for credit unions, auto finance, telecom and utilities, case studies and a Cost Savings Calculator. Prodigal sells AI agents for loan servicing and collections as software. InDebted offers first-party collections and promotes a 2026 collections strategy playbook.Source
  • 16

    The footer's "DSCs" link goes to a DocuSign form, which suggests debt settlement companies already reach January by paperwork. Settlement companies negotiate thousands of accounts for their clients and route money to the agencies that settle fastest.

    High impactHigh effort First result in 3 quarters Strategy & Operations

    First action

    Count how many accounts reached January through the DSC form last year and how long each took.

    How to measure it

    Share of settlement-company resolutions via API

    Now
    –
    Target
    50%
    By
    3 quarters

    Steps

    1. 1

      Size it

      Volume and time to settle through the current form.

      Senior Data Scientist 1 week

    2. 2

      Interview partners

      Three settlement companies on what slows them down.

      Strategy & Operations 2 weeks

    3. 3

      Define rules

      Creditor-approved ranges and authorisation steps.

      Strategy & Operations 1 month

    4. 4

      Build

      Authentication, account lookup, offer, authorisation, scheduling.

      Senior Software Engineer 1 quarter

    5. 5

      Security review

      Partner access, data limits and audit trail.

      Head of Security Engineering 1 month

    6. 6

      Pilot

      One partner for one quarter.

      Strategy & Operations 1 quarter

    7. 7

      Report

      Show clients the uplift from faster settlements.

      Senior Data Scientist quarterly

    First result
    3 quarters
    Cost
    Engineering quarter
    Owner
    Strategy & Operations

    Smallest test

    Offer one settlement company a shared spreadsheet with weekly settlement windows and measure speed.

    Why it works

    An API and portal where a settlement company can confirm an account, see the creditor-approved settlement range, submit authorisation and schedule payments, all within the creditor's guardrails. Start with the three largest settlement companies January already works with.

    Every settled account is liquidation for a client. If settlement companies can close January accounts in minutes instead of weeks, January's recovery numbers, the claim that wins pilots, go up.

    Risks and how to handle them

    • Fraudulent authorisations

      Verify the consumer's authorisation directly before any settlement.

    Evidence

    • Your websiteThe site has 12 URLs and no blog, case studies, pricing or product pages. The sitemap lists every page on a second host, webflow-prod.january.com (which also serves the full site), including placeholder pages /untitled-2 and /website-refresh-v2/untitled-3; robots.txt runs two Sitemap lines together ("sitemap.xmlSitemap: https://webflow-prod..."). The State Information page says "Last Updated: Jul 24, 2023". The demo form asks for business type: Fintech, Bank, Credit Union, Debt Buyer or Other; the footer links "DSCs" to a DocuSign form.Source
    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source
    • HiringStrategy & Operations (posted June 2026): "our growth in regulated financial services is creating more opportunity than the company can capture operationally"; two teams, one turning client integrations into "a build-once, scale-forever capability" (contract review through first accounts placed), one that "deepens client relationships and converts them into durable revenue"; "the playbook for how we partner with our largest clients, prove our value in the market, and scale our capabilities hasn't been written yet."Source
  • 17

    January says "the consumer in collections today is the one who gets approved tomorrow" and that what is next is "the infrastructure underneath every credit decision". It sees who completes plans, at what size and pace, which no bureau sees in that detail.

    High impactHigh effort First result in 4 quarters Chief of Staff

    First action

    Ask two fintech clients whether they would underwrite plan finishers and what data they would need.

    How to measure it

    Opted-in finishers receiving an offer

    Now
    –
    Target
    1,000 in the pilot
    By
    4 quarters

    Steps

    1. 1

      Legal review

      FCRA, ECOA and state rules on using repayment data.

      Strategy & Operations 1 quarter

    2. 2

      Consent design

      Clear opt-in at plan completion.

      Staff Product Manager 1 month

    3. 3

      Partner

      One fintech willing to make offers.

      VP of Revenue 1 quarter

    4. 4

      Data spec

      What the lender receives and how it is protected.

      Head of Security Engineering 1 month

    5. 5

      Pilot

      One quarter with one lender.

      Staff Product Manager 1 quarter

    6. 6

      Decide

      Scale, change or stop based on uptake and repayment.

      Chief of Staff 1 day

    First result
    4 quarters
    Cost
    Legal and product time
    Owner
    Chief of Staff

    Smallest test

    Survey plan finishers on whether they would want an offer.

    Why it works

    With explicit consumer opt-in, let creditor clients offer finishers a secured card or small loan, and give lenders a repayment-behaviour signal they can use in their own underwriting. Start with one fintech client willing to test.

    It turns January from a cost centre for lenders into a source of new customers, and gives consumers a reason to finish plans.

    Risks and how to handle them

    • Regulatory risk in using collections data

      Consent-only, legal sign-off at each step, lender makes the decision.

    Evidence

    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source
    • HiringChief of Staff to the founder and CEO (posted August 2026): "We're moving from a single product to several"; runs the six-week planning cycle, operating reviews, and "diligence on the bets we're weighing next. Unit economics, what has to be true, what would kill it". Also open: Recovery Specialist (inbound calls, texts and chats, measured on CSAT, QA, SLA and recovery, and asked to "be the voice of the caller"), two recruiters and a general "Exceptional Builder" role; 16 roles in all, 15 in New York.Source
    • HiringHead of Security Engineering (posted July 2026): a security posture that "enhances client confidence in how we handle sensitive data"; owns identity and access, detection and response, AI security, "data isolation across our multi-tenant platform", and supports "SOC2, PCI, and other audit and regulatory work". A Senior Security Engineer is open as well.Source

Wildcards 4

Unexpected experiments, each with a cheap way to test it.

  • 18

    Recovery Specialists are asked to "be the voice of the caller" and spot patterns. Lenders rarely hear why their customers stopped paying, and January hears it every day across 20 million consumers.

    Medium impactLow effort First result in 1 quarter Recovery Specialist

    First action

    Add a reason tag to the inbound call form this week.

    How to measure it

    Clients asking for their own report

    Now
    –
    Target
    50%
    By
    2 quarters

    Steps

    1. 1

      Tag set

      Eight reasons, agreed with Recovery Specialists.

      Recovery Specialist 1 day

    2. 2

      Add to CRM

      A required field on inbound interactions.

      Senior Software Engineer 1 day

    3. 3

      Collect

      One quarter of tags.

      Recovery Specialist 1 quarter

    4. 4

      Analyse

      By debt type, age and lender.

      Senior Data Scientist 1 week

    5. 5

      Publish

      Aggregate report on the site; client versions in reviews.

      Strategy & Operations 1 week

    6. 6

      Act

      Suggest one fix per lender, such as autopay reminders.

      Strategy & Operations quarterly

    First result
    1 quarter
    Cost
    $0
    Owner
    Recovery Specialist

    Smallest test

    Tag one week of calls and see if the reasons are clear.

    Why it works

    Tag the reason for missed payments on inbound calls and chats (job loss, medical, a billing error, forgotten autopay) and publish a short quarterly report with lender-actionable fixes. Clients get their own version in their quarterly review.

    It gives lenders something they cannot get elsewhere and shows January as the agency that fixes the cause, not just the balance.

    Risks and how to handle them

    • Sensitive personal reasons

      Aggregate only; never quote individuals.

    Evidence

    • HiringChief of Staff to the founder and CEO (posted August 2026): "We're moving from a single product to several"; runs the six-week planning cycle, operating reviews, and "diligence on the bets we're weighing next. Unit economics, what has to be true, what would kill it". Also open: Recovery Specialist (inbound calls, texts and chats, measured on CSAT, QA, SLA and recovery, and asked to "be the voice of the caller"), two recruiters and a general "Exceptional Builder" role; 16 roles in all, 15 in New York.Source
    • Your websiteOur Story: started in recovery, "Where we are today: Helping people before they default. Creditors set guardrails: tone, terms, escalation", and next "the infrastructure underneath every credit decision"; over a billion decisions have trained the models and "Over 40% of new placements involve consumers we've already worked"; consumers rate January 50% higher than their original lenders.Source
    • HiringSenior Data Scientist, Product Analytics: experimentation with product managers, equipping "client success managers" to "handle any client conversation with ease", and contributing "to building January's reputation as a data-focused collection agency". A Senior Analytics Engineer and Senior Data Systems Engineer are also open.Source
  • 19

    January is hiring a Head of Security Engineering to raise "client confidence". Ephemeral compute, per-client data isolation and immutable PII audit trails are described on the homepage, and bank third-party risk teams rarely meet a collections vendor that can explain such things in depth.

    Medium impactMedium effort First result in 2 quarters Head of Security Engineering

    First action

    Ask the incoming security lead to choose two events in their first quarter.

    How to measure it

    Deals where the risk team already knew January

    Now
    –
    Target
    25%
    By
    4 quarters

    Steps

    1. 1

      Pick events

      Third-party risk and fintech security events.

      Head of Security Engineering 1 week

    2. 2

      Write the talk

      Isolation, audit, AI governance; no product pitch.

      Head of Security Engineering 2 weeks

    3. 3

      Publish a write-up

      On the site and trust center.

      Head of Security Engineering 1 week

    4. 4

      Share with AE

      Send to risk teams in open deals.

      Mid Market Account Executive ongoing

    5. 5

      Collect contacts

      Follow up with attendees from target lenders.

      Mid Market Account Executive after each event

    6. 6

      Repeat

      Twice a year.

      Head of Security Engineering twice a year

    First result
    2 quarters
    Cost
    Travel and event costs
    Owner
    Head of Security Engineering

    Smallest test

    Publish the write-up first and send it to one bank's risk team.

    Why it works

    Two talks a year and one written piece on how an AI collections platform isolates client data and governs model behaviour, aimed at bank and credit union third-party risk managers.

    The people who slow deals down become the people who have already heard January explain its controls.

    Risks and how to handle them

    • Disclosing too much

      Describe controls, not configurations.

    Evidence

    • HiringHead of Security Engineering (posted July 2026): a security posture that "enhances client confidence in how we handle sensitive data"; owns identity and access, detection and response, AI security, "data isolation across our multi-tenant platform", and supports "SOC2, PCI, and other audit and regulatory work". A Senior Security Engineer is open as well.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
  • 20

    The State Information page was last updated in July 2023 and lists notices for some states. The homepage claims nationwide licensing; buyers and consumers cannot see the licences.

    Medium impactLow effort First result in 1 month Strategy & Operations

    First action

    Update the last-reviewed date and add the licence list to the existing page.

    How to measure it

    Licensing follow-ups in reviews

    Now
    –
    Target
    -50%
    By
    2 quarters

    Steps

    1. 1

      Licence list

      Every state licence and number.

      Strategy & Operations 1 week

    2. 2

      Review notices

      Check each state notice against current law.

      Strategy & Operations 2 weeks

    3. 3

      Split pages

      One page per state with a shared template.

      Senior Software Engineer 1 week

    4. 4

      Date them

      Last-reviewed date on each.

      Strategy & Operations 1 day

    5. 5

      Link

      From the homepage licensing claim and vendor packet.

      Senior Software Engineer 1 hour

    6. 6

      Review

      Quarterly.

      Strategy & Operations quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Strategy & Operations

    Smallest test

    Add the licence table to the current page.

    Why it works

    A page per state with January's licence type and number, the state notices, and a last-reviewed date, kept current by the compliance function.

    Vendor-risk teams and consumers check the same thing: is January licensed where it collects? A current page answers both.

    Risks and how to handle them

    • Outdated notices

      Quarterly review owned by compliance.

    Evidence

    • Your websiteThe site has 12 URLs and no blog, case studies, pricing or product pages. The sitemap lists every page on a second host, webflow-prod.january.com (which also serves the full site), including placeholder pages /untitled-2 and /website-refresh-v2/untitled-3; robots.txt runs two Sitemap lines together ("sitemap.xmlSitemap: https://webflow-prod..."). The State Information page says "Last Updated: Jul 24, 2023". The demo form asks for business type: Fintech, Bank, Credit Union, Debt Buyer or Other; the footer links "DSCs" to a DocuSign form.Source
    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • HiringHead of Security Engineering (posted July 2026): a security posture that "enhances client confidence in how we handle sensitive data"; owns identity and access, detection and response, AI security, "data isolation across our multi-tenant platform", and supports "SOC2, PCI, and other audit and regulatory work". A Senior Security Engineer is open as well.Source
  • 21

    Voice AI handles "authentication, payments, settlements, and FAQ end to end", and 95% of interactions need no live agent. A lender's biggest fear is how an AI sounds to their customer. Today they can only read about it.

    Medium impactMedium effort First result in 6 weeks Staff Product Manager

    First action

    Set up one test account and a sandbox number.

    How to measure it

    Prospects who call the demo line

    Now
    –
    Target
    50% of first meetings
    By
    1 quarter

    Steps

    1. 1

      Sandbox

      Test accounts and a number that cannot reach real data.

      Senior Software Engineer 2 weeks

    2. 2

      Script limits

      Same guardrails as production.

      Staff Product Manager 1 week

    3. 3

      Security check

      Isolation from production systems.

      Head of Security Engineering 1 week

    4. 4

      Publish

      Number and instructions on the demo page.

      Senior Software Engineer 1 day

    5. 5

      Use in sales

      AE calls it live in first meetings.

      Mid Market Account Executive ongoing

    6. 6

      Measure

      Calls, meeting conversion, feedback.

      Senior Data Scientist monthly

    First result
    6 weeks
    Cost
    Telephony costs
    Owner
    Staff Product Manager

    Smallest test

    Use the voice AI live on one first call with a test account.

    Why it works

    A phone number on the demo page that reaches the voice AI with a sample account: it authenticates, explains the balance, offers a plan and takes a test payment. The AE uses it live in first meetings.

    Hearing the call removes the fear faster than any slide, and it is something a champion can play to their head of compliance.

    Risks and how to handle them

    • People with real debts call it

      Clear message that it is a demo with a route to the real line.

    Evidence

    • Your websiteHomepage: "People hate debt collectors. January's consumers don't."; $20B+ worked across 20M+ consumers; "30%+ higher liquidation rates compared to historically leading agencies"; "6x lower complaint rate than the industry average"; 95% of resolutions with no human agent; 38% average lift in right-party contact; the main call to action is "Test January on your portfolio". Proof is unnamed: "Trusted by OCC-regulated banks, top fintech companies, card issuers, and debt buyers". Security section: SOC 2 Type II, per-client data isolation, "nationwide licensing", "Live in weeks, not months".Source
    • HiringStaff and Senior Product Manager (posted August 2026): two teams, one owning "the LLM infrastructure behind every consumer conversation: chatbot, voice, email and text", one owning "the systems that send millions of communications an hour, email, SMS and letters, plus the experimentation engine behind them"; "as we scale from a single product into a multi-product company."Source
    • HiringMid Market Account Executive (posted August 2026, New York): "January's hit top growth metrics with a lean GTM org"; owns the full cycle on a named list of banks, credit unions and fintechs "from cold outreach to signed contract, with no BDR and no solutions engineer"; builds champions "who can defend January in rooms you're not in"; writes business cases "grounded in recovery rate uplift and financial impact as opposed to feature comparisons"; handles procurement, legal redlines and compliance alone; reports to the VP of Revenue, January's first employee.Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 18, 2026, and cites them throughout. January did not commission, review or endorse it, and Programmable is not affiliated with January. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how January runs its business.

Something wrong, or do you represent January? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    The pilot outline, the sitemap fix, the net-back calculator, the vendor packet and consumer proof on the homepage; update the State Information page.

  2. Days 31 to 607 ideas

    Case studies, charge-off-led prospecting, the complaint method page, consumer trust pages, quarterly reviews and the demo line.

  3. Days 61 to 908 ideas

    Early-stage page, integrations, the insights note, credit union leagues, the security talks, and decisions on the big bets.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value higher net recovery than their other agencies. The most cited problem: long vendor-risk and compliance reviews before placing accounts.

  • Fewer complaints and less brand risk
  • Integration effort with servicing systems
  • In their words: “liquidation rate”

Market

Competitive landscape

5 competitors compared: TrueAccord, Symend, Prodigal, InDebted and 1 more.

  • Gap to exploit: Verifiable public proof of results in collections
  • TrueAccord: Older, digital-first rather than conversation-first
  • Symend: Software, so the lender still runs collections

Hiring signals

January's sixteen roles show a company growing on results with a small sales team.

  • Mid Market Account Executive: Full-cycle selling to banks, credit unions and fintechs with no BDR or solutions engineer; business cases on recovery…
  • Strategy & Operations: Integrations as infrastructure and client expansion; "the playbook ... hasn't been written yet". Ideas 6, 11, 12, 16.
  • Staff Product Manager (and Senior Product Manager): Consumer conversations, outbound at scale and experimentation, from one product to several…

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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