refurbed growth playbook

Create an instrument template: remove the "Symbolbild" label on seller photos and ask for at least eight; replace the electronics copy with what was checked (setup, frets, electronics, new strings); add structured fields for year, country, originality and modifications, case included and weight; use instrument grades (Mint, Excellent, Very Good, Player) with examples; drop or replace the "Neu" comparison for vintage pieces; mark one-offs as "Einzelstück" instead of "Fast ausverkauft". Use the new pages as the pitch when signing music retailers.

High-value buyers decide on detail and trust. A page that speaks their language raises conversion on the most expensive items, and it gives the new BD manager a stronger offer for specialist sellers who care how their instruments are shown.

[ ] No "Symbolbild" label on seller photos; at least 8 photos
[ ] Instrument copy replaces electronics text
[ ] Fields: year, country, originality, modifications, case, weight
[ ] Instrument grades: Mint, Excellent, Very Good, Player
[ ] No "Neu" price on vintage pieces
[ ] "Einzelstück" label for one-offs
[ ] Seller setup check listed
[ ] Amplifiers in the menu

• Sellers resist extra fields

  Pre-fill from their existing descriptions.

• Template change affects other categories

  Scope it to the instrument category tree.

• Your websiteMusical instrument product pages (checked October 22, 2026; a 1968 Fender Telecaster, a 1980 Gibson Les Paul Deluxe, a 2005 Martin 000M and a Faber Telecaster) use the electronics template: the seller's own photos carry the label "Symbolbild"; the page says "Unsere Produkte sind professionell generalüberholt und funktionieren wie neue Produkte" and "Unsere elektronischen Geräte werden rundum erneuert"; optical grades run from "Premium" to "Gut"; each shows a "Neu:" reference price (7.266,00 € for the 1968 Telecaster) and "Bewertungen werden gesammelt".Source
• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source
• HiringBusiness Development Manager (Musical Equipment), remote, posted August 19, 2026: signs "new brands and professional sellers" for the Musical Instruments category, analyses "assortment gaps", guides new partners "through refurbed's marketplace processes" to go-live, and represents refurbed "at industry fairs, events, and conferences... within the Musical Instruments ecosystem".Source
• HiringCatalogue Expert (posted October 8, 2026): will "own the structure, quality, and scalability of refurbed's product catalogue — the category tree, attributes, and data models that search, filters, listings, pricing (SRP), and compliance are all built on", design "the attribute schema for each category" and lead "taxonomy design for new category and market expansion".Source
• HiringTwo Category Managers (posted September 29, 2026), one for the "newest categories - Home & Garden, Sports, and Kids", working with the Head of New Categories; both own growth "across supply, demand, and the on-site experience".Source

Write a dated fact sheet (GMV, markets, products sold, CO₂ saved, repeat-buyer share, Trustpilot score), update the newsroom "about" text in every language, replace the boilerplate in all job posts, and give the 16 PR agencies the same sheet at the next editorial meeting. Review it each quarter.

Consistent, current numbers make each story bigger and stop old figures spreading, which is exactly what the new PR & Brand Manager is asked to keep up to date.

• Numbers move fast

  Date every figure.

• Your newsroomGerman newsroom (press.refurbed.de, checked October 22, 2026): the "Wir sind refurbed" text says refurbed is "aktuell in elf Märkten in Europa aktiv" (listing additions "seit Juni 2024") and that "rund 65.000 Produkte" are listed. News items are offered as PDF downloads (for example the March 2026 expansion release) rather than as web pages. Every current job post says refurbed is "active in 23 European countries and having surpassed €2Bn in GMV".Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source
• HiringPR & Brand Manager (posted October 2, 2026; 18-month maternity cover): runs PR agencies in SE, DK, FI, IE, BE and NL, hosts "the monthly editorial meeting across 16 PR agencies/markets", must "Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date", "Source and analyse internal data for PR stories", and owns "the refurbed brand tracker" and PR consumer studies.Source

Publish each release as an HTML page with a date, a summary, the key numbers and image downloads, keep the PDF as an attachment, and link the latest releases from refurbed.de's "Über uns" page. Start with the last five.

Web pages earn links and citations that PDFs rarely do, and they make the press pages easy to keep current.

• Agencies keep sending PDFs

  Make the page the default link in releases.

• Your newsroomGerman newsroom (press.refurbed.de, checked October 22, 2026): the "Wir sind refurbed" text says refurbed is "aktuell in elf Märkten in Europa aktiv" (listing additions "seit Juni 2024") and that "rund 65.000 Produkte" are listed. News items are offered as PDF downloads (for example the March 2026 expansion release) rather than as web pages. Every current job post says refurbed is "active in 23 European countries and having surpassed €2Bn in GMV".Source
• HiringPR & Brand Manager (posted October 2, 2026; 18-month maternity cover): runs PR agencies in SE, DK, FI, IE, BE and NL, hosts "the monthly editorial meeting across 16 PR agencies/markets", must "Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date", "Source and analyse internal data for PR stories", and owns "the refurbed brand tracker" and PR consumer studies.Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source

Add every live subcategory to the menu, and put a short buying guide at the top of each new category: what refurbished means for this product, what is checked, warranty and returns, and how to choose. Link the guide from paid and social campaigns.

Guidance answers the doubts that stop first-time buyers of a new category, and the text helps those pages rank.

• Long text pushes products down

  Keep a short intro and a link to the full guide.

• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source
• HiringTwo Category Managers (posted September 29, 2026), one for the "newest categories - Home & Garden, Sports, and Kids", working with the Head of New Categories; both own growth "across supply, demand, and the on-site experience".Source
• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source

Load the chat only when a visitor taps the help button, defer non-essential tags, preload the banner image, and add Open Graph images for the homepage and each category.

A lighter first load helps visitors on slow mobile connections in the new markets, and share images lift click-through from social and messaging.

• Chat use drops

  Keep a visible help button.

• Google PageSpeedHomepage on a simulated phone: performance 48/100, largest content (the banner background image) after about 14.8 seconds in the lab, 2.7 MB, unused JavaScript worth about 2 seconds; the Zendesk chat widget loads 352 KB on the homepage and Google Tag Manager blocks for about 300 ms. Real visitors pass Core Web Vitals (LCP 1.1 s, INP 133 ms). The homepage has no social share image.Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source

Send one email and app message per new category to past buyers, matched to their profile (parents to Baby & Kind, cyclists to bikes), with the warranty and returns promise. Track second-category purchases.

Repeat buyers already trust refurbed, so a new category is a cheap sale to them.

• Too many emails

  Replace a promo send rather than add one.

• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source
• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source
• HiringTwo Category Managers (posted September 29, 2026), one for the "newest categories - Home & Garden, Sports, and Kids", working with the Head of New Categories; both own growth "across supply, demand, and the on-site experience".Source

Build a one-page pitch: reach (24 markets, 10 million products sold), the instrument page template, shipping and returns rules for large items, fees, and a 30-day go-live plan. Target 50 European shops with used and vintage stock.

A concrete offer shortens a long B2B sales cycle and grows the category's depth.

• Shops fear returns on high-value items

  Agree inspection rules for returns.

• #1 Give guitars a product page made for instruments, not for refurbished phones

• HiringBusiness Development Manager (Musical Equipment), remote, posted August 19, 2026: signs "new brands and professional sellers" for the Musical Instruments category, analyses "assortment gaps", guides new partners "through refurbed's marketplace processes" to go-live, and represents refurbed "at industry fairs, events, and conferences... within the Musical Instruments ecosystem".Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source
• Your websiteMusical instrument product pages (checked October 22, 2026; a 1968 Fender Telecaster, a 1980 Gibson Les Paul Deluxe, a 2005 Martin 000M and a Faber Telecaster) use the electronics template: the seller's own photos carry the label "Symbolbild"; the page says "Unsere Produkte sind professionell generalüberholt und funktionieren wie neue Produkte" and "Unsere elektronischen Geräte werden rundum erneuert"; optical grades run from "Premium" to "Gut"; each shows a "Neu:" reference price (7.266,00 € for the 1968 Telecaster) and "Bewertungen werden gesammelt".Source

Add filters for model, decade, country of manufacture, left-handed and originality, then generate landing pages for popular combinations with enough stock. Link them from the category page and use them in ads.

Long-tail searches are where collectors start, and filters help them find a one-off quickly.

• Thin pages

  Publish only combinations with stock.

• #1 Give guitars a product page made for instruments, not for refurbished phones

• HiringCatalogue Expert (posted October 8, 2026): will "own the structure, quality, and scalability of refurbed's product catalogue — the category tree, attributes, and data models that search, filters, listings, pricing (SRP), and compliance are all built on", design "the attribute schema for each category" and lead "taxonomy design for new category and market expansion".Source
• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source
• Your websiteMusical instrument product pages (checked October 22, 2026; a 1968 Fender Telecaster, a 1980 Gibson Les Paul Deluxe, a 2005 Martin 000M and a Faber Telecaster) use the electronics template: the seller's own photos carry the label "Symbolbild"; the page says "Unsere Produkte sind professionell generalüberholt und funktionieren wie neue Produkte" and "Unsere elektronischen Geräte werden rundum erneuert"; optical grades run from "Premium" to "Gut"; each shows a "Neu:" reference price (7.266,00 € for the 1968 Telecaster) and "Bewertungen werden gesammelt".Source

Write category-specific grade examples with photos (what "Sehr gut" looks like on a stroller or a bike), add a short "what to expect on delivery" message for large items, and track return reasons by category and grade.

Accurate expectations are the cheapest way to reduce returns and bad reviews as the catalogue widens.

• Sellers grade inconsistently

  Audit a sample each month.

• HiringHead of Product - Trust & Compliance (posted October 22, 2026): leads product teams that "help customers buy with confidence, receive what they expect, and get effective support when something goes wrong", across Delivery & Returns, Customer Success and Compliance. Also open: a Senior Backend Engineer for the mobile app squad, a Senior Full-Stack Engineer and a Senior AI Engineer for internal AI tools.Source
• Your websiteMusical instrument product pages (checked October 22, 2026; a 1968 Fender Telecaster, a 1980 Gibson Les Paul Deluxe, a 2005 Martin 000M and a Faber Telecaster) use the electronics template: the seller's own photos carry the label "Symbolbild"; the page says "Unsere Produkte sind professionell generalüberholt und funktionieren wie neue Produkte" and "Unsere elektronischen Geräte werden rundum erneuert"; optical grades run from "Premium" to "Gut"; each shows a "Neu:" reference price (7.266,00 € for the 1968 Telecaster) and "Bewertungen werden gesammelt".Source
• HiringTwo Category Managers (posted September 29, 2026), one for the "newest categories - Home & Garden, Sports, and Kids", working with the Head of New Categories; both own growth "across supply, demand, and the on-site experience".Source
• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source

Each quarter, publish one pan-European data story with local cuts: which devices people keep longest, what trade-ins pay, where refurbished is growing fastest, the CO₂ saved per country. Give every agency its country table and a local angle.

Local data is what national media pick up, and one analysis feeds 16 markets.

• Small samples in new markets

  Group small markets together.

• HiringPR & Brand Manager (posted October 2, 2026; 18-month maternity cover): runs PR agencies in SE, DK, FI, IE, BE and NL, hosts "the monthly editorial meeting across 16 PR agencies/markets", must "Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date", "Source and analyse internal data for PR stories", and owns "the refurbed brand tracker" and PR consumer studies.Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source
• Your websiteTrade-in page ("Verkaufe dein Gerät"): payout "innerhalb von 48 Stunden", free insured shipping, a self-assessment of condition; categories offered are smartphones, MacBooks, laptops, tablets, smartwatches and consoles only.Source

Add questions on category awareness ("Where would you buy a refurbished stroller, bike or guitar?") to each tracker wave, set a target per market, and point PR and creator work at the weakest category.

What gets measured gets budget; this ties brand spend to the category strategy.

• Awareness moves slowly

  Track consideration as well.

• HiringPR & Brand Manager (posted October 2, 2026; 18-month maternity cover): runs PR agencies in SE, DK, FI, IE, BE and NL, hosts "the monthly editorial meeting across 16 PR agencies/markets", must "Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date", "Source and analyse internal data for PR stories", and owns "the refurbed brand tracker" and PR consumer studies.Source
• HiringTwo Category Managers (posted September 29, 2026), one for the "newest categories - Home & Garden, Sports, and Kids", working with the Head of New Categories; both own growth "across supply, demand, and the on-site experience".Source
• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source

Plan supply and campaigns six weeks ahead of each season: secure winter sports stock from rental shops after their season, bikes from leasing returns, and run seasonal campaigns with guides and creators.

Category growth in seasonal goods depends on having stock at the right moment.

• Unsold stock after the season

  Agree return terms with sellers.

• HiringTwo Category Managers (posted September 29, 2026), one for the "newest categories - Home & Garden, Sports, and Kids", working with the Head of New Categories; both own growth "across supply, demand, and the on-site experience".Source
• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source
• Your channelsOwned channels: a Klaviyo newsletter with a sign-up pop-up, YouTube @refurbed_official (about 3,480 subscribers, 120 videos, 16.5 million views), TikTok, Instagram (refurbed_dach), Facebook and LinkedIn; a blog; B Corp certification; membership of EUREFAS, the European Refurbishment Association.Source

Let users save a product or a search (model, storage, grade) and get a push when the price drops or a matching unit arrives. Prioritise one-off categories with an instant alert.

Alerts bring buyers back at the moment of best price, and they give people a reason to install the app.

• Notification fatigue

  Cap alerts per week.

• HiringHead of Product - Trust & Compliance (posted October 22, 2026): leads product teams that "help customers buy with confidence, receive what they expect, and get effective support when something goes wrong", across Delivery & Returns, Customer Success and Compliance. Also open: a Senior Backend Engineer for the mobile app squad, a Senior Full-Stack Engineer and a Senior AI Engineer for internal AI tools.Source
• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source
• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source

Around the second anniversary of a purchase, offer a trade-in quote for that exact device with a bonus if the money goes to a new refurbished purchase. Show the quote in the app account.

Linking trade-in and purchase raises repeat sales and supplies stock at once.

• Quotes disappoint

  Show the bonus clearly.

• Your websiteTrade-in page ("Verkaufe dein Gerät"): payout "innerhalb von 48 Stunden", free insured shipping, a self-assessment of condition; categories offered are smartphones, MacBooks, laptops, tablets, smartwatches and consoles only.Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source

Build a reusable launch kit: local data story, founder interview, consumer study, creator brief and the fact sheet. Track coverage and brand tracker results per new market.

A repeatable kit gets each new market to awareness faster and at lower cost.

• One kit fits badly

  Leave room for local angles.

• #2 One approved fact sheet for every press page and job post: €3 billion, 24 markets, 10 million products

• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source
• HiringPR & Brand Manager (posted October 2, 2026; 18-month maternity cover): runs PR agencies in SE, DK, FI, IE, BE and NL, hosts "the monthly editorial meeting across 16 PR agencies/markets", must "Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date", "Source and analyse internal data for PR stories", and owns "the refurbed brand tracker" and PR consumer studies.Source
• Competitor researchBack Market's German homepage: "Erneuerte Technik für den Planeten". Back Market, Swappie and rebuy compete with refurbed for refurbished phones and laptops in Germany.See the research Source

Lend standout instruments to guitar creators for a playing video, link the listing, and run a monthly "this week's finds" short. Add the video to the product page.

Hearing an instrument sells it, and creator audiences are exactly the buyers the category needs.

• Damage in transit

  Insure every loan.

• Your channelsOwned channels: a Klaviyo newsletter with a sign-up pop-up, YouTube @refurbed_official (about 3,480 subscribers, 120 videos, 16.5 million views), TikTok, Instagram (refurbed_dach), Facebook and LinkedIn; a blog; B Corp certification; membership of EUREFAS, the European Refurbishment Association.Source
• HiringPR & Brand Manager (posted October 2, 2026; 18-month maternity cover): runs PR agencies in SE, DK, FI, IE, BE and NL, hosts "the monthly editorial meeting across 16 PR agencies/markets", must "Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date", "Source and analyse internal data for PR stories", and owns "the refurbed brand tracker" and PR consumer studies.Source
• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source

Pilot instrument trade-in in Germany with partner shops: a photo-based quote, shop inspection and setup, then listing on refurbed. Shops get stock and a fee; sellers get fast payment.

It creates supply no other refurbished marketplace has and brings musicians into the refurbed customer base.

• Pricing errors on vintage

  Shop expert sets the final price.

• #1 Give guitars a product page made for instruments, not for refurbished phones

• Your websiteTrade-in page ("Verkaufe dein Gerät"): payout "innerhalb von 48 Stunden", free insured shipping, a self-assessment of condition; categories offered are smartphones, MacBooks, laptops, tablets, smartwatches and consoles only.Source
• HiringBusiness Development Manager (Musical Equipment), remote, posted August 19, 2026: signs "new brands and professional sellers" for the Musical Instruments category, analyses "assortment gaps", guides new partners "through refurbed's marketplace processes" to go-live, and represents refurbed "at industry fairs, events, and conferences... within the Musical Instruments ecosystem".Source
• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source

Publish a yearly report: what Europeans buy refurbished, prices versus new, how long devices last, CO₂ saved, attitudes by country. Launch with a press event and a policy briefing through EUREFAS.

A flagship report makes refurbed the reference source for media and policy, and it lifts all 16 PR markets at once.

• Costly to produce

  Reuse the tracker and quarterly stories.

• HiringPR & Brand Manager (posted October 2, 2026; 18-month maternity cover): runs PR agencies in SE, DK, FI, IE, BE and NL, hosts "the monthly editorial meeting across 16 PR agencies/markets", must "Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date", "Source and analyse internal data for PR stories", and owns "the refurbed brand tracker" and PR consumer studies.Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source
• Your channelsOwned channels: a Klaviyo newsletter with a sign-up pop-up, YouTube @refurbed_official (about 3,480 subscribers, 120 videos, 16.5 million views), TikTok, Instagram (refurbed_dach), Facebook and LinkedIn; a blog; B Corp certification; membership of EUREFAS, the European Refurbishment Association.Source

Offer a guaranteed buy-back price (for example 30% within 24 months) on selected kids' products bought on refurbed, with the item refurbished and resold. Promote it to parents as "buy, use, give back".

It removes the main hesitation about a big purchase and creates a steady supply loop for the category.

• Products return damaged

  Grade-based buy-back prices.

• HiringTwo Category Managers (posted September 29, 2026), one for the "newest categories - Home & Garden, Sports, and Kids", working with the Head of New Categories; both own growth "across supply, demand, and the on-site experience".Source
• Your websiteTrade-in page ("Verkaufe dein Gerät"): payout "innerhalb von 48 Stunden", free insured shipping, a self-assessment of condition; categories offered are smartphones, MacBooks, laptops, tablets, smartwatches and consoles only.Source
• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source

Ask instrument sellers for a 30-second clean and driven clip recorded on a phone, and show it on the product page. Start with listings over 1.000 €.

Sound is the deciding factor for many players, and few online marketplaces offer it for used instruments.

• Poor recordings

  Simple guide and review.

• #1 Give guitars a product page made for instruments, not for refurbished phones

• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source
• HiringBusiness Development Manager (Musical Equipment), remote, posted August 19, 2026: signs "new brands and professional sellers" for the Musical Instruments category, analyses "assortment gaps", guides new partners "through refurbed's marketplace processes" to go-live, and represents refurbed "at industry fairs, events, and conferences... within the Musical Instruments ecosystem".Source

Finish the English version for the top categories, run English ads aimed at newcomers ("setting up your flat"), and partner with relocation services and international employers.

Newcomers need many items at once and value warranty and easy returns, which is refurbed's promise.

• Small segment

  Test before full translation.

• Your websiteHomepage: title "refurbed – iPhones, Laptops & mehr bis zu 40 % günstiger*"; promises free shipping, "30 Tage Geld zurück", "Min. 12 Monate Garantie"; "Exklusive Angebote nur in der App" with an app voucher; a discount code printed in the top banner; Trustpilot "Exzellent", based on 217,195 reviews (TrustScore 4.6). Menu categories now include Haushalt & Garten, Sport (Fahrräder & Scooter, Fitnessgeräte, Wintersport), Baby & Kind and Musikinstrumente; a "Website-Sprache BETA" switch offers English.Source
• Your press releaseMarch 2026 release: refurbed passed €3 billion cumulative GMV less than twelve months after €2 billion (April 2025), annual GMV growth "über 40 Prozent", launched in 13 more countries (including the UK, France, Spain, Poland and Switzerland) to reach 24 European markets and 486 million consumers, has sold 10 million products, and "mehr als die Hälfte der Kund:innen kaufen mehrmals bei refurbed ein". The premium segment grows fastest.Source

Take a small stand with instruments from partner sellers, QR codes to listings, and a seller sign-up desk. Measure seller leads and sales during the show.

It recruits sellers and buyers at the same event.

• Expensive for a small category

  Share a stand with a partner shop.

• HiringBusiness Development Manager (Musical Equipment), remote, posted August 19, 2026: signs "new brands and professional sellers" for the Musical Instruments category, analyses "assortment gaps", guides new partners "through refurbed's marketplace processes" to go-live, and represents refurbed "at industry fairs, events, and conferences... within the Musical Instruments ecosystem".Source
• Your websiteThe same 1968 Telecaster listing has a detailed seller description that collectors look for: neck stamped "03 JAN 1968", pots dated 1966, switch replaced (original included), pickups replaced ("Modell und Typ unbekannt"), weight 3.17 kg. On the Musikinstrumente category page, every product tile is labelled "Fast ausverkauft", prices run from about 185 € to over 10.500 €, and the filter row lists "Verstärker" (amplifiers), which the main menu does not.Source