growth playbook · Oct 18, 2026

RYSE growth playbook

RYSE has 60,000+ customers, press coverage and a product that installs in under a minute, and its hiring shows two growth engines being built at once. One is consumer: a Head of Growth & Product Marketing to own channels, pricing and creative across DTC, Amazon, affiliates and creators, plus daily TikTok Live shopping hosts and a daily video editor.

The other is trade: MOTORYSE field reps going door to door to dealers, integrators, hotels and senior living operators. The gaps are where the two meet and where buyers hesitate: fit is not answered before checkout, the app is rated 3.3 while the site shows 4.6, the in-store page is empty, and MOTORYSE never mentions RYSE.

This playbook gives each new hire a first 90 days built on those gaps.

Growth Score

Biggest Opportunity

Use the daily lives and videos to answer fit and install doubts in public, and let the trade channel do the installs, so consumer demand and dealer growth feed each other.

Biggest Risk

Cheaper retrofit motors (SwitchBot, Aqara) and replacement motorized shades compete on price and fit, and stock-outs on Amazon have already been reported; without clear fit guidance and steady stock, paid and live channels buy returns.

Start here

The three moves to make first. Each one is written up in full below.

A "Will RYSE fit my shade?" check on every product page, built from the questions TikTok Live viewers ask
Pull the last 90 days of support tickets and returns tagged "doesn't fit" and list the five shade types behind them.
High impact First result in 3 weeks
Connect RYSE and MOTORYSE where it helps both: a trade line on RYSE pages and a "made by RYSE" line on MOTORYSE
Agree with the CEO which RYSE proof points MOTORYSE may use and add them to the dealer sample kit.
Medium impact First result in 4 weeks
Plan the daily video by objection, so every clip becomes a tested ad and a product page asset
Write the 5 x 3 grid and assign the next 15 days of clips to cells.
High impact First result in 3 weeks

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

8 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

A retrofit motor only sells if the buyer believes it fits their window. Buying guides already sort the category by blind type (tilt-rod blinds go to SwitchBot, bead-chain rollers to RYSE), and the new daily TikTok Lives will hear the same fit questions every day.
High impactLow effort First result in 3 weeks Head of Growth & Product Mark…
First action
Pull the last 90 days of support tickets and returns tagged "doesn't fit" and list the five shade types behind them.
How to measure it
Fit-related return rate
Now
–
Target
-30%
By
8 weeks
Steps
Mine the reasons
Support tickets, returns and reviews that mention fit, grouped by shade type.
Head of Growth & Product Marketing 1 day
Write the four questions
Shade type, chain or cord, width, power, with photos of each option.
Head of Growth & Product Marketing 2 hours
Record the answers
One 15-second clip per outcome, shot in the live studio.
Social Media Video Editor 1 day
Build the check
A Shopify block above Add to cart on SmartShade and SmartCurtain pages.
Head of Growth & Product Marketing 2 days
Log live questions
Hosts note every fit question in a shared sheet after each stream.
TikTok Live Host 10 minutes a day
Route the edge cases
Not-a-fit answers point to the right accessory or to a MOTORYSE dealer.
Head of Growth & Product Marketing 2 hours
Measure
Conversion and returns for visitors who used the check against those who did not.
Head of Growth & Product Marketing 30 minutes a week
First result
3 weeks
Cost
$0, about a week of work
Owner
Head of Growth & Product Marketing
Smallest test
Add the four questions as a simple quiz on the SmartShade page for two weeks.
Why it works
Risks and how to handle them
Evidence
The RYSE app is part of the product: every buyer installs it. Its App Store rating is 3.33 from only 46 ratings, while the site shows 4.6 from 1,312 reviews. Shoppers who check the app before buying see the weaker number.
Medium impactLow effort First result in 4 weeks Head of Growth & Product Mark…
First action
Read the 20 most recent App Store reviews and list what the low ones complain about.
How to measure it
App Store rating
Now
–
Target
4.3+ from 300+ ratings
By
10 weeks
Steps
Read the reviews
Group complaints: pairing, Bridge setup, schedules, battery.
Head of Growth & Product Marketing 2 hours
Pick the moment
Prompt after the first successful schedule or 20 moves, never at setup.
Head of Growth & Product Marketing 1 hour
Ship the prompt
Use Apple's native rating request, at most once a quarter per user.
Head of Growth & Product Marketing 2 days
Reply to low reviews
Answer each with the specific fix and a support link.
Head of Growth & Product Marketing 30 minutes a day
Fix the top complaint
Turn the most common issue into a setup tip in the app and on TikTok.
Social Media Video Editor 1 week
Track weekly
Rating, ratings count and support tickets about setup.
Head of Growth & Product Marketing 15 minutes a week
First result
4 weeks
Cost
$0
Owner
Head of Growth & Product Marketing
Smallest test
Reply to every review from the last 60 days this week and watch whether any are revised.
Why it works
Risks and how to handle them
Evidence
The footer sends shoppers to "Find RYSE in Store", which lists no stores, while a separate "Where to Buy" page lists Amazon and four online retailers. Field reps are signing dealers who could appear there.
Medium impactLow effort First result in 2 weeks Head of Growth & Product Mark…
First action
Redirect "Find RYSE in Store" to "Where to Buy" today and add direct product links for each retailer.
How to measure it
Finder clicks per week
Now
–
Target
300
By
6 weeks
Steps
Redirect the empty page
Point it at Where to Buy so no visitor lands on nothing.
Head of Growth & Product Marketing 15 minutes
Add product links
Deep links to RYSE listings on each retailer.
Head of Growth & Product Marketing 1 hour
Add dealers
A city list of signed dealers who agree to be listed.
Territory Sales Rep (MOTORYSE) ongoing
Write the install offer
"Have a local pro install it" for each dealer.
Head of Growth & Product Marketing 1 hour
Tag the clicks
UTM links so retailer and dealer clicks are counted.
Head of Growth & Product Marketing 1 hour
Review monthly
Clicks by retailer and dealer, shared with field sales.
Head of Growth & Product Marketing 30 minutes a month
First result
2 weeks
Cost
$0
Owner
Head of Growth & Product Marketing
Smallest test
Do the redirect and product links only and count clicks for two weeks.
Why it works
Risks and how to handle them
Evidence
motoryse.com sells to dealers and never mentions RYSE, the consumer brand with 60,000+ customers and press coverage. Field reps walking into stores would benefit from that track record, and homeowners on helloryse.com have no route to a professional install.
Medium impactLow effort First result in 4 weeks Head of Growth & Product Mark…
First action
Agree with the CEO which RYSE proof points MOTORYSE may use and add them to the dealer sample kit.
How to measure it
Dealer applications per month
Now
–
Target
+50%
By
8 weeks
Steps
Agree the line
What MOTORYSE can say about RYSE without confusing channels.
CEO 1 hour
Update the sample kit
Press logos and customer count on the leave-behind.
Territory Sales Rep (MOTORYSE) 2 hours
Add the trade line
One sentence and logos on motoryse.com.
Head of Growth & Product Marketing 1 hour
Add the install route
"Find a pro installer" on RYSE product pages.
Head of Growth & Product Marketing 2 hours
Share the leads
Install requests go to the nearest signed dealer.
Territory Sales Rep (MOTORYSE) ongoing
Measure
Dealer applications, install leads and conversion of leads to orders.
Head of Growth & Product Marketing monthly
First result
4 weeks
Cost
$0
Owner
Head of Growth & Product Marketing
Smallest test
Give the updated leave-behind to the Toronto rep for two weeks and compare sign-up rates.
Why it works
Risks and how to handle them
Evidence
The new editor will deliver at least one short video a day and the live studio runs daily. Without a plan, that becomes a feed of unrelated clips; with one, it is a creative test matrix the growth lead can buy media against.
High impactLow effort First result in 3 weeks Social Media Video Editor
First action
Write the 5 x 3 grid and assign the next 15 days of clips to cells.
How to measure it
Cost per purchase on paid social
Now
–
Target
-20%
By
8 weeks
Steps
List the objections
Fit, install, battery, app setup, price, from reviews and live chat.
Head of Growth & Product Marketing 1 hour
Write three hooks each
A question, a before-and-after, a 60-second install.
Social Media Video Editor 2 hours
Cut from the lives
Each day's stream gives the day's clip.
Social Media Video Editor daily
Post organically first
Watch time and saves decide what gets paid spend.
Social Media Video Editor daily
Promote winners
Top clips by watch time go to Meta and TikTok ads.
Head of Growth & Product Marketing weekly
Put winners on pages
The best clip for each objection goes on the product page.
Head of Growth & Product Marketing monthly
First result
3 weeks
Cost
$0 beyond existing roles
Owner
Social Media Video Editor
Smallest test
Run one objection (fit) for a week with three hooks and compare.
Why it works
Risks and how to handle them
Evidence
RYSE sends with Klaviyo, but its DMARC policy is "none" and the site scores F on Mozilla Observatory. Gmail and Yahoo now require bulk senders to authenticate, and an unenforced policy also lets others send email that looks like RYSE.
Medium impactLow effort First result in 2 weeks Head of Growth & Product Mark…
First action
Turn on DMARC aggregate reports and read the first week.
How to measure it
Klaviyo open rate
Now
–
Target
+10% relative
By
4 weeks
Steps
Enable reports
DMARC rua reporting to a mailbox or free tool.
Head of Growth & Product Marketing 30 minutes
Check senders
Klaviyo, Google Workspace, Shopify and helpdesk all pass.
Head of Growth & Product Marketing 2 hours
Move to quarantine
After two clean weeks.
Head of Growth & Product Marketing 15 minutes
Add headers
What Shopify allows via Cloudflare rules.
Head of Growth & Product Marketing 2 hours
Watch deliverability
Opens, bounces and spam complaints weekly.
Head of Growth & Product Marketing 15 minutes a week
Move to reject
Once reports stay clean for a month.
Head of Growth & Product Marketing 15 minutes
First result
2 weeks
Cost
$0
Owner
Head of Growth & Product Marketing
Smallest test
Turn on reports only and see which senders fail.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

RYSE already runs Impact and UpPromote and has a "Become an Affiliate" link, and the growth lead is asked to "build and scale affiliate and creator marketing programs". Retrofit hardware has real returns, so paying on gross sales rewards the wrong partners.
High impactMedium effort First result in 6 weeks Head of Growth & Product Mark…
First action
Export last year's affiliate orders and match them against returns.
How to measure it
Net affiliate revenue
Now
–
Target
2x
By
end of quarter
Steps
Measure today
Affiliate revenue, returns and payouts by partner.
Head of Growth & Product Marketing 1 day
Set the terms
Commission on sales kept after 30 days.
Head of Growth & Product Marketing 2 hours
Write the disclosure kit
FTC-compliant wording and placement for each platform.
Head of Growth & Product Marketing 2 hours
Build the creator pack
Fit check link, install clips, talking points.
Social Media Video Editor 2 days
Recruit 30 creators
Smart home, renters, home improvement.
Head of Growth & Product Marketing 3 weeks
Seed product
Send kits only to creators who agree to the terms.
Head of Growth & Product Marketing 1 week
Review monthly
Net revenue and margin by partner; drop the bottom quartile.
Head of Growth & Product Marketing monthly
First result
6 weeks
Cost
Product seeding plus commissions on net sales
Owner
Head of Growth & Product Marketing
Smallest test
Move ten existing affiliates to the new terms for a month.
Why it works
Risks and how to handle them
Evidence
RYSE is staffing two hosts so it goes live every day. Live shopping works when viewers can buy without leaving the stream and when there is a reason to buy now.
High impactMedium effort First result in 3 weeks TikTok Live Host
First action
List RYSE products in TikTok Shop and run three test streams with a single bundle.
How to measure it
TikTok Shop sales per live hour
Now
–
Target
$500
By
6 weeks
Steps
Set up the shop
Products, shipping and returns in TikTok Shop.
Head of Growth & Product Marketing 1 week
Plan bundles
Five rotating live-only bundles with clear savings.
Head of Growth & Product Marketing 2 hours
Script the hour
Install demo, fit questions, bundle reveal, close.
TikTok Live Host 2 hours
Test slots
Two time slots a day for two weeks.
TikTok Live Host 2 weeks
Track by host and slot
Sales, viewers and conversion per hour.
Head of Growth & Product Marketing daily
Clip the best moments
Top moments become next-day short videos.
Social Media Video Editor daily
Keep the winners
Drop slots and bundles under target.
Head of Growth & Product Marketing weekly
First result
3 weeks
Cost
TikTok Shop fees on sales; hosts already budgeted
Owner
TikTok Live Host
Smallest test
Three streams with one bundle before committing to a daily schedule.
Why it works
Risks and how to handle them
Evidence
Amazon is the first retailer RYSE lists, and a 2026 buying guide reported RYSE SmartShade out of stock on Amazon and the RYSE site in August. The growth lead's brief includes deciding how much to sell through Amazon.
High impactMedium effort First result in 6 weeks Head of Growth & Product Mark…
First action
Audit each RYSE Amazon listing for images, A+ content, stock history and review themes.
How to measure it
Amazon contribution margin
Now
–
Target
positive and growing monthly
By
end of quarter
Steps
Audit listings
Images, A+ content, stock history, reviews.
Head of Growth & Product Marketing 1 day
Make the fit chart
Shade types that work, with photos.
Social Media Video Editor 2 days
Add A+ content
Install video and comparison module.
Head of Growth & Product Marketing 1 week
Set stock alerts
Reorder points so listings never show unavailable.
Head of Growth & Product Marketing 2 hours
Test video ads
Sponsored Brands video on fit and install.
Head of Growth & Product Marketing 4 weeks
Review margin
Fees, ads and returns per unit, monthly.
Head of Growth & Product Marketing monthly
First result
6 weeks
Cost
Amazon fees and a test ad budget
Owner
Head of Growth & Product Marketing
Smallest test
Add the fit chart image to one listing and compare conversion for a month.
Why it works
Risks and how to handle them
Evidence
Field reps are told to call on senior living facilities and retirement homes, and the RYSE site already has an ADA compliance page. Motorizing existing shades without replacing them or hiring an electrician fits operators who must keep rooms in service.
High impactMedium effort First result in 8 weeks Territory Sales Rep
First action
Ask the Toronto rep to list ten senior living operators on their route and book three pilot conversations.
How to measure it
Senior living rooms under contract
Now
–
Target
500
By
end of next quarter
Steps
Write the one-pager
Independence for residents, no construction, quick install.
Head of Growth & Product Marketing 1 day
Price the pilot
10 rooms, installed, with a clear rollout price.
CEO 2 hours
Book visits
Ten operators per rep territory.
Territory Sales Rep (MOTORYSE) 2 weeks
Install pilots
Same-day installs with staff training.
Territory Sales Rep (MOTORYSE) 1 day each
Survey at 30 days
Residents and staff on ease and use.
Head of Growth & Product Marketing 2 hours
Write the case study
Numbers and quotes with permission.
Head of Growth & Product Marketing 1 day
Propose rollout
Full building or portfolio quote.
Territory Sales Rep (MOTORYSE) 1 week
First result
8 weeks
Cost
Pilot hardware at cost and rep time
Owner
Territory Sales Rep (MOTORYSE)
Smallest test
One pilot with one operator before printing materials.
Why it works
Risks and how to handle them
Evidence
Reps are asked to sell to hotels and property managers. Retrofit motors avoid the cost and downtime of replacing window coverings, which is the objection to motorized shades in those buildings.
Medium impactMedium effort First result in 10 weeks Territory Sales Rep
First action
Have each rep list five boutique hotels or managed buildings on their route.
How to measure it
Commercial pilots signed
Now
–
Target
6
By
end of quarter
Steps
Build the pitch
No renovation, quick install, guest experience, schedules.
Head of Growth & Product Marketing 1 day
Set pilot pricing
One floor or block, installed.
CEO 2 hours
Prospect
Walk-ins and calls to general managers and property managers.
Territory Sales Rep (MOTORYSE) ongoing
Install and train
Scenes and schedules set up with staff.
Territory Sales Rep (MOTORYSE) 1 day
Report after 60 days
Uptime, staff feedback, guest comments.
Territory Sales Rep (MOTORYSE) 2 hours
Quote the portfolio
Rollout price for every floor or building.
Territory Sales Rep (MOTORYSE) 1 week
First result
10 weeks
Cost
Pilot hardware at cost
Owner
Territory Sales Rep (MOTORYSE)
Smallest test
Pitch three hotels in one city with a single floor offer.
Why it works
Risks and how to handle them
Evidence
MOTORYSE promises a 48-hour response, a sample kit and training, and reps earn on repeat orders. A signed dealer who never reorders earns nothing, so activation is where field effort pays.
High impactMedium effort First result in 8 weeks Territory Sales Rep
First action
List dealers signed in the last 90 days and how many have reordered.
How to measure it
Dealer reorder rate at 45 days
Now
–
Target
50%
By
end of quarter
Steps
Measure activation
Signed dealers and reorders to date.
Territory Sales Rep (MOTORYSE) 1 day
Write the 30-day plan
Demo install, posts, customer email, check-in.
Head of Growth & Product Marketing 2 days
Make the assets
Showroom card, posts and email template.
Social Media Video Editor 1 week
Run day-14 calls
Reps call each new dealer.
Territory Sales Rep (MOTORYSE) ongoing
Share wins
Monthly note of what top dealers do.
Territory Sales Rep (MOTORYSE) monthly
Track reorders
Reorder rate by rep and dealer type.
Head of Growth & Product Marketing monthly
First result
8 weeks
Cost
$0 beyond sample kits
Owner
Territory Sales Rep (MOTORYSE)
Smallest test
Run the plan with the next five dealers in one territory.
Why it works
Risks and how to handle them
Evidence
The growth lead is asked to "build attribution and reporting systems that make it clear where growth is coming from", across DTC, Amazon, retail, dealers, affiliates and live shopping. Click tracking misses most of these.
High impactMedium effort First result in 3 weeks Head of Growth & Product Mark…
First action
Add the question to the Shopify thank-you page this week.
How to measure it
Orders with a channel answer
Now
–
Target
40%
By
4 weeks
Steps
Write the question
One choice list, plus "other".
Head of Growth & Product Marketing 30 minutes
Add to thank-you page
Shopify post-purchase block.
Head of Growth & Product Marketing 2 hours
Add to first email
For buyers who skipped it.
Head of Growth & Product Marketing 1 hour
Build the table
Answers, spend and margin by channel, weekly.
Head of Growth & Product Marketing 1 day
Compare with pixels
Where the survey and ad platforms disagree.
Head of Growth & Product Marketing monthly
Move budget
Shift spend toward channels with the best margin per order.
Head of Growth & Product Marketing monthly
First result
3 weeks
Cost
$0 to a small app fee
Owner
Head of Growth & Product Marketing
Smallest test
Run the question for two weeks and see if answers differ from pixel data.
Why it works
Risks and how to handle them
Evidence
SmartShade is $199.99 and the SmartBridge $49.99, so a living room with three windows is a $650 decision made one unit at a time. The growth lead owns pricing, bundles and offers.
High impactMedium effort First result in 4 weeks Head of Growth & Product Mark…
First action
Look up last quarter's orders: how many buyers bought more than one shade, and how many bought the Bridge.
How to measure it
Average order value
Now
–
Target
+25%
By
8 weeks
Steps
Read order data
Units per order and Bridge attach rate.
Head of Growth & Product Marketing 2 hours
Design three bundles
Bedroom, living room, whole home.
Head of Growth & Product Marketing 1 day
Price per window
Show the per-window price and the saving.
Head of Growth & Product Marketing 2 hours
Build the planner
Count windows, pick a bundle.
Head of Growth & Product Marketing 3 days
A/B test
Bundles shown first against singles first.
Head of Growth & Product Marketing 4 weeks
Roll out
Keep the winning layout and bundles.
Head of Growth & Product Marketing 1 day
First result
4 weeks
Cost
$0
Owner
Head of Growth & Product Marketing
Smallest test
Offer one living room bundle on the homepage for two weeks.
Why it works
Risks and how to handle them
Evidence
Third-party sites already publish "RYSE vs SwitchBot" pages, and buying guides sort the category by blind type. RYSE has no comparison page of its own, so others decide how the choice is framed.
Medium impactMedium effort First result in 8 weeks Head of Growth & Product Mark…
First action
List the comparison searches that already show third-party RYSE pages and draft the first page.
How to measure it
Orders from comparison pages
Now
–
Target
100 a month
By
90 days
Steps
Find the searches
Comparison terms where third-party pages rank.
Head of Growth & Product Marketing 2 hours
Write by blind type
Fit, price, install time, app and ecosystem.
Head of Growth & Product Marketing 1 week
Film the installs
Side-by-side install clips.
Social Media Video Editor 2 days
Add schema
Product and FAQ markup.
Head of Growth & Product Marketing 2 hours
Link from product pages
"Not sure? Compare" next to the fit check.
Head of Growth & Product Marketing 1 hour
Update quarterly
Prices and models change.
Head of Growth & Product Marketing quarterly
First result
8 weeks
Cost
$0
Owner
Head of Growth & Product Marketing
Smallest test
Publish the SwitchBot comparison alone and watch rankings for six weeks.
Why it works
Risks and how to handle them
Evidence

Big bets 3

Larger plays that can change the trajectory.

The product installs in minutes, but many buyers still want someone to do it, especially for whole homes, curtains and senior relatives. MOTORYSE is building a dealer and installer network door to door.
High impactHigh effort First result in 1 quarter CEO
First action
Ask ten signed dealers what they would charge to install a three-window room and whether they would take booked jobs.
How to measure it
Orders with installation
Now
–
Target
10% of orders over $500
By
2 quarters
Steps
Survey dealers
Price, coverage area, capacity.
Territory Sales Rep (MOTORYSE) 2 weeks
Set the offer
Fixed install fee by room size.
CEO 1 week
Build booking
Checkout add-on routed by postcode.
Head of Growth & Product Marketing 3 weeks
Certify installers
Short training and a quality check.
Territory Sales Rep (MOTORYSE) 4 weeks
Launch in two cities
Toronto and Los Angeles first.
Head of Growth & Product Marketing 1 week
Track quality
Reviews of each install and repeat orders.
Head of Growth & Product Marketing monthly
First result
1 quarter
Cost
Booking build plus installer training
Owner
CEO
Smallest test
Offer installation by phone to Toronto buyers of three or more units for a month.
Why it works
Risks and how to handle them
Evidence
The growth lead is asked to evaluate retail alongside DTC and Amazon. Retail buyers want proof of demand and a clear shelf story; RYSE has 60,000+ customers, press coverage and a 60-second install that demonstrates well on a display.
High impactHigh effort First result in 2 quarters Head of Growth & Product Mark…
First action
Build the retail one-pager: sales velocity, ratings, return rate and the display concept.
How to measure it
Weekly units per test store
Now
–
Target
target agreed with the buyer
By
test end
Steps
Assemble proof
Velocity, ratings, returns, press.
Head of Growth & Product Marketing 1 week
Design the display
Working demo, fit chart, QR code.
Head of Growth & Product Marketing 3 weeks
Pitch two chains
Category buyers for smart home or window coverings.
CEO 1 quarter
Plan inventory
Test quantities and replenishment.
CEO 2 weeks
Run the test
50 stores, 12 weeks.
Head of Growth & Product Marketing 12 weeks
Decide
Expand, adjust or stop on sell-through.
CEO 1 week
First result
2 quarters
Cost
Displays, inventory and retailer terms
Owner
Head of Growth & Product Marketing
Smallest test
Place a working display with one independent retailer or dealer showroom first.
Why it works
Risks and how to handle them
Evidence
MOTORYSE lists builders, general contractors and multifamily projects among its targets, and its install takes minutes per window. Getting into the spec at handover reaches buyers before they buy anything else.
High impactHigh effort First result in 2 quarters Territory Sales Rep
First action
Ask reps to list developers and builders with projects handing over in the next year in their territory.
How to measure it
Housing units specified with RYSE
Now
–
Target
1,000
By
3 quarters
Steps
Build the package
Per-unit price, install at handover, resident onboarding.
CEO 2 weeks
Target projects
Handover in the next 12 months.
Territory Sales Rep (MOTORYSE) ongoing
Show a model unit
Install in a show suite.
Territory Sales Rep (MOTORYSE) 1 day each
Train site teams
Install checklist for handover.
Territory Sales Rep (MOTORYSE) 1 week
Onboard residents
App setup card and a support line.
Head of Growth & Product Marketing 1 week
Track follow-on sales
Residents buying more through RYSE.
Head of Growth & Product Marketing quarterly
First result
2 quarters
Cost
Model units and rep time
Owner
Territory Sales Rep (MOTORYSE)
Smallest test
Install a show suite with one developer and track interest.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

RYSE raised through Republic Reg A+ rounds and links to "Invest" from its site. Shareholders want the company to grow and many own the product.
Medium impactMedium effort First result in 4 weeks CEO
First action
Have counsel approve a product-only shareholder email.
How to measure it
Referred orders from shareholders
Now
–
Target
200
By
8 weeks
Steps
Get counsel review
Product asks only, no investment language.
CEO 1 week
Segment the list
Shareholders who are also customers.
Head of Growth & Product Marketing 1 day
Send the update
Review, refer, host an install.
CEO 1 day
Use the normal referral
Same reward as any customer.
Head of Growth & Product Marketing 1 day
Thank publicly
A shout-out in the next update.
CEO 1 hour
Measure
Reviews and referred orders.
Head of Growth & Product Marketing monthly
First result
4 weeks
Cost
Standard referral rewards
Owner
CEO
Smallest test
Send to 500 shareholder-customers and count reviews in two weeks.
Why it works
Risks and how to handle them
Evidence
The live hosts will demonstrate installation daily from the studio. The doubt in buyers' minds is whether it works on their old, odd window.
Medium impactLow effort First result in 4 weeks TikTok Live Host
First action
Ask viewers in the next three streams to send a photo of their trickiest window.
How to measure it
Sales per in-home episode
Now
–
Target
2x a studio stream
By
6 weeks
Steps
Collect windows
Viewers send photos and city.
TikTok Live Host 1 week
Pick episodes
A mix of shade types and homes.
Head of Growth & Product Marketing 1 hour a week
Agree consent
Release forms and privacy on camera.
Head of Growth & Product Marketing 1 day
Stream the install
Host plus owner, live.
TikTok Live Host 1 day a week
Clip it
Daily video from each episode.
Social Media Video Editor weekly
Compare
Sales and viewers against studio streams.
Head of Growth & Product Marketing weekly
First result
4 weeks
Cost
Travel and hardware for each episode
Owner
TikTok Live Host
Smallest test
One in-home episode in Toronto.
Why it works
Risks and how to handle them
Evidence
Motorizing existing shades helps people who struggle to reach cords, and the senior living push already targets that need. Families often act on the advice of a therapist or home-modification professional.
Medium impactMedium effort First result in 2 months Head of Growth & Product Mark…
First action
Interview three occupational therapists about how they recommend home changes.
How to measure it
Referred orders from professionals
Now
–
Target
150
By
2 quarters
Steps
Interview therapists
How they recommend products.
Head of Growth & Product Marketing 1 week
Write the client guide
What it does, fit, setup help.
Head of Growth & Product Marketing 2 days
Set the program
Professional discount and referral code.
Head of Growth & Product Marketing 1 day
Attend local events
Aging-in-place and OT meetups in rep cities.
Territory Sales Rep (MOTORYSE) monthly
Track codes
Orders and returns by referrer.
Head of Growth & Product Marketing monthly
Feed the senior living pitch
Use their stories with permission.
Territory Sales Rep (MOTORYSE) ongoing
First result
2 months
Cost
Discounts and event time
Owner
Head of Growth & Product Marketing
Smallest test
Give codes to five therapists for two months.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 308 ideas
Answer fit before checkout, fix the app rating and empty store page, connect RYSE and MOTORYSE, plan daily video by objection, and secure email; start the affiliate rebuild and TikTok Shop.
Days 31 to 6010 ideas
Build the engines: Amazon, senior living and hotel pilots, dealer activation, attribution, room bundles and comparison pages, plus the shareholder, in-home live and therapist experiments.
Days 61 to 903 ideas
Commit to the big bets on the evidence from the first 60 days: pro installation, a retail test and builder specification.

RYSE growth playbook

Diagnosis

A "Will RYSE fit my shade?" check on every product page, built from the questions TikTok Live viewers ask

Connect RYSE and MOTORYSE where it helps both: a trade line on RYSE pages and a "made by RYSE" line on MOTORYSE

Plan the daily video by objection, so every clip becomes a tested ad and a product page asset

This week 6

How to run it: A "Will RYSE fit my shade?" check on every product page, built from the questions TikTok Live viewers ask

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Close the gap between 4.6 stars on the site and 3.3 in the App Store

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Turn the empty "Find RYSE in Store" page into a real where-to-buy and dealer finder

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Connect RYSE and MOTORYSE where it helps both: a trade line on RYSE pages and a "made by RYSE" line on MOTORYSE

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Plan the daily video by objection, so every clip becomes a tested ad and a product page asset

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Move email authentication from "none" to enforced before the holiday season

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: Rebuild the affiliate and creator program on returns-adjusted payouts, with a disclosure kit

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Run the daily lives as a TikTok Shop channel with live-only bundles and a GMV-per-hour target

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Treat Amazon as its own channel: compatibility chart, A+ content and in-stock alerts

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A senior living and accessibility offer for the field team, with a 10-room pilot kit