HigherDOSE growth playbook

Publish full-size Light-Activated Peptide Serum and Hydrating Botanical Facial Mist pages (or a "Wand Refill Duo"), link them from the Wand's In the Box and How to Use sections, and offer Subscribe + Save on the same model as the shower filter refills (15% off, cancel anytime), timed to how long the minis last. Add the refill to the Wand's post-purchase emails and a "running low?" email two to three weeks after delivery. If the full sizes are not ready, add a "Notify me" waitlist now so demand is captured.

A device that needs a companion product is a recurring-revenue engine, but only if the companion can be bought. The store already runs subscriptions for shower filters, so the mechanics exist; keeping the ritual on HigherDOSE products also protects results and reviews.

[ ] Full-size Light-Activated Peptide Serum page
[ ] Full-size Hydrating Botanical Facial Mist page
[ ] Refill duo with Subscribe + Save
[ ] Links from In the Box and How to Use on the Wand page
[ ] Day-14 tips email and "running low" email
[ ] Waitlist if stock is not ready
[ ] Refill attach rate on the e-commerce dashboard

• Full sizes not yet manufactured

  Run the waitlist and sell refills as soon as stock lands.

• Subscription cadence wrong

  Ask early buyers how fast the minis ran out and adjust.

• Your websitePro Laser Renewal Wand page ($299, new, "Only Available in the USA"): the description says the Wand "is paired with the first light-activated skincare system", and step 1 of How to Use is "Spritz Hydrating Botanical Facial Mist over clean skin, then apply one to two pumps of the Light-Activated Peptide Serum". In the Box: a "Mini Light-Activated Peptide Serum (0.34 oz / 10mL)" and a "Mini Hydrating Botanical Facial Mist (0.67 oz / 20mL)". Neither is sold in full size: the store's 59 products include no peptide serum or facial mist, and /products/light-activated-peptide-serum returns 404 (checked October 20, 2026).Source
• Your websiteThe Wand is the homepage hero ("Introducing The Pro Laser Renewal Wand", "The only 3-in-1 device combining cold laser, multi-wavelength LED (red, NIR, blue), and cryo-sculpting") and leads the Best Sellers menu. It was published on October 4, 2026 and its page shows no reviews yet.Source
• Your websiteRed Light Shower Filter Replacement: "replace your filter every 75 days", with "Subscribe + Save 15%" every 75 days at $38 instead of $45, "Cancel anytime". So the store already runs subscriptions for a consumable.Source
• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source

On the sauna page only, replace the two site-wide badges with sauna-specific ones: "Delivered price from $8,898", "5-year residential warranty", "15-22 days to your curb". Put the 30-day return terms and electrical needs in a short "Before you buy" box above the fold, and offer premium in-home delivery with a price instead of "by quote". Apply the same rule to the cart and checkout.

High-ticket buyers want certainty more than a promotion. Showing the full price and terms up front stops surprise cancellations and builds the trust the rest of the brand already has.

• Higher shown price lowers clicks

  Pair it with the FSA/HSA saving and monthly payments.

• Your websiteFull Spectrum Infrared Sauna page: $7,999 (2-person) and $8,999 (3-person), "powered by Clearlight", "LIMITED STOCK". The banner beside Add to Cart says "Free Shipping on Orders $50+" and "120-Day Money Back Guarantee", but the Shipping & Delivery tab lists "$899 + Tax" and "$999 + Tax" for curbside freight, "Installation NOT Included", premium in-home delivery by quote, 15-22 days to deliver, and a dedicated 240V or 20 amp circuit. To talk to a "Sauna Specialist" the page gives an email address only, with no phone number or booking link. Warranty: 5 years residential, 1 year commercial.Source
• Your websiteReturn policy (updated 5/8/2025): wellness technology has "120-days from date of delivery to return it with a money-back guarantee" with a prepaid label; but "Full Spectrum Saunas are eligible for return within 30 days of delivery, provided the product remains unopened", with "a 30% restocking fee" and the customer paying return shipping. Body care is final sale. Returns run through a Loop Returns portal that asks about the customer's experience. Amazon purchases get a 45-day guarantee.Source
• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source

Add a "Book a 15-minute sauna consult" button with a calendar, a click-to-call number in business hours and a short pre-call form (space, power, budget, FSA/HSA). In the call, size the room, explain delivery and installation options, and send a quote with the FSA/HSA and monthly-payment math. Follow up three times by email and text.

Consult-led selling is how sauna makers close; a booked call turns a curious visitor into a qualified buyer and lets the specialist handle the power and delivery questions that stall orders.

• Specialist capacity

  Limit slots and add a second person if demand grows.

• Your websiteFull Spectrum Infrared Sauna page: $7,999 (2-person) and $8,999 (3-person), "powered by Clearlight", "LIMITED STOCK". The banner beside Add to Cart says "Free Shipping on Orders $50+" and "120-Day Money Back Guarantee", but the Shipping & Delivery tab lists "$899 + Tax" and "$999 + Tax" for curbside freight, "Installation NOT Included", premium in-home delivery by quote, 15-22 days to deliver, and a dedicated 240V or 20 amp circuit. To talk to a "Sauna Specialist" the page gives an email address only, with no phone number or booking link. Warranty: 5 years residential, 1 year commercial.Source
• Competitor researchRivals' own homepages: Sunlighten ("#1 in best-in-class saunas", with financing offered on the homepage), Clearlight (the maker of HigherDOSE's sauna, selling "Infrared Saunas for Home & Business" in 1-5 person sizes), Solawave ("FDA-cleared red light therapy" masks and wands) and Bon Charge (red light, EMF blocking and sleep products).See the research Source
• Your websiteFSA/HSA collection (15 items, from the $349 mask to the $8,999 sauna): shoppers must "Check out as guest (not with ShopPay)", "Select Truemed as your payment option" and "Take a health survey to confirm eligibility". The homepage promises "Save up to 30% with FSA/HSA"; product pages show an "FSA/HSA Eligible" label but no price after the saving.Source

Under the price on eligible pages, add "as low as $X with pre-tax FSA/HSA dollars" with a link to a three-step explainer. Add the same line in the cart, with a note that Shop Pay cannot be used for Truemed checkout, so shoppers are not surprised. Send an email to customers who bought without it in December, when FSA balances expire.

A visible lower price moves high-ticket shoppers, and explaining the steps before checkout stops abandoned carts at the Shop Pay step.

• Savings overstated

  Say "up to" and link to the eligibility terms.

• Your websiteFSA/HSA collection (15 items, from the $349 mask to the $8,999 sauna): shoppers must "Check out as guest (not with ShopPay)", "Select Truemed as your payment option" and "Take a health survey to confirm eligibility". The homepage promises "Save up to 30% with FSA/HSA"; product pages show an "FSA/HSA Eligible" label but no price after the saving.Source
• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source
• Your websiteFull Spectrum Infrared Sauna page: $7,999 (2-person) and $8,999 (3-person), "powered by Clearlight", "LIMITED STOCK". The banner beside Add to Cart says "Free Shipping on Orders $50+" and "120-Day Money Back Guarantee", but the Shipping & Delivery tab lists "$899 + Tax" and "$999 + Tax" for curbside freight, "Installation NOT Included", premium in-home delivery by quote, 15-22 days to deliver, and a dedicated 240V or 20 amp circuit. To talk to a "Sauna Specialist" the page gives an email address only, with no phone number or booking link. Warranty: 5 years residential, 1 year commercial.Source

Audit every tag and app: remove unused pixels and testing tools, load the popup after the first interaction or on exit intent, delay chat, reviews and loyalty widgets until scroll, and move tags into one consent-aware container. Re-test with PageSpeed and watch the real-visitor INP in the Chrome UX Report each month.

A faster response on tap is what shoppers feel on phones, and Google uses Core Web Vitals in search ranking; the fix is mostly removing weight.

• Lost tracking

  Check revenue attribution before and after each removal.

• Google PageSpeedMobile test of the homepage (October 20, 2026): performance 29/100, largest content at 8.3s in the lab, 2.1s of blocking time, 28.1 MB and 586 requests, 50 third-party hosts (5.5 MB), the largest a popup script (alia-prod.com, 1.5 MB, 26 requests), then Google Tag Manager (683 KB) and Klaviyo (616 KB, 58 requests). Real Chrome visitors: LCP 2.2s and CLS 0.01 pass, but interaction delay (INP) is 204 ms against the 200 ms limit, so the page fails Core Web Vitals on INP.Source

Send early buyers of each new product a review request timed to first results (14 days for the Wand, 30 for the bed and filter), with a photo and video prompt. Offer loyalty points, not discounts, and show "new" badges with the first reviews on the product cards.

Reviews lift conversion most when a product has few, and the existing review tools only need new timing.

• Biased reviews

  Reward any honest review, not only good ones.

• Your websiteReview counts on product pages (structured data, October 20, 2026): Infrared Sauna Blanket 4.9 from 2,319 reviews; Infrared PEMF Pro Mat 4.9 from 378; Red Light Hat 4.8 from 237; Red Light Showerhead Filter 5.0 from 68; Infrared PEMF Pet Bed 4.8 from 4; Full Spectrum Infrared Sauna 5.0 from 3; Pro Laser Renewal Wand none.Source
• Your websiteThe Wand is the homepage hero ("Introducing The Pro Laser Renewal Wand", "The only 3-in-1 device combining cold laser, multi-wavelength LED (red, NIR, blue), and cryo-sculpting") and leads the Best Sellers menu. It was published on October 4, 2026 and its page shows no reviews yet.Source
• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source

Contact every past sauna buyer for a review and a short phone video of their setup; feature three "home tours" on the page; offer owners a referral reward and let nearby buyers ask for a visit or a video call with an owner.

Owner proof answers the questions the page cannot, and sauna buyers are often proud to show their space.

• Few owners respond

  Offer an accessory as thanks.

• Your websiteReview counts on product pages (structured data, October 20, 2026): Infrared Sauna Blanket 4.9 from 2,319 reviews; Infrared PEMF Pro Mat 4.9 from 378; Red Light Hat 4.8 from 237; Red Light Showerhead Filter 5.0 from 68; Infrared PEMF Pet Bed 4.8 from 4; Full Spectrum Infrared Sauna 5.0 from 3; Pro Laser Renewal Wand none.Source
• Your websiteFull Spectrum Infrared Sauna page: $7,999 (2-person) and $8,999 (3-person), "powered by Clearlight", "LIMITED STOCK". The banner beside Add to Cart says "Free Shipping on Orders $50+" and "120-Day Money Back Guarantee", but the Shipping & Delivery tab lists "$899 + Tax" and "$999 + Tax" for curbside freight, "Installation NOT Included", premium in-home delivery by quote, 15-22 days to deliver, and a dedicated 240V or 20 amp circuit. To talk to a "Sauna Specialist" the page gives an email address only, with no phone number or booking link. Warranty: 5 years residential, 1 year commercial.Source

Inspect, clean and regrade returns, then sell them as "Certified Renewed" at 20-30% off with a full warranty and the same ritual guides. Use it to reach shoppers below the full price point and to recover margin on returns.

Renewed programs sell to price-sensitive buyers without discounting new stock, and they turn returns into revenue.

• Cannibalizes new sales

  Limit stock and keep it off the homepage.

• Your websiteReturn policy (updated 5/8/2025): wellness technology has "120-days from date of delivery to return it with a money-back guarantee" with a prepaid label; but "Full Spectrum Saunas are eligible for return within 30 days of delivery, provided the product remains unopened", with "a 30% restocking fee" and the customer paying return shipping. Body care is final sale. Returns run through a Loop Returns portal that asks about the customer's experience. Amazon purchases get a 45-day guarantee.Source
• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source
• Your websiteReview counts on product pages (structured data, October 20, 2026): Infrared Sauna Blanket 4.9 from 2,319 reviews; Infrared PEMF Pro Mat 4.9 from 378; Red Light Hat 4.8 from 237; Red Light Showerhead Filter 5.0 from 68; Infrared PEMF Pet Bed 4.8 from 4; Full Spectrum Infrared Sauna 5.0 from 3; Pro Laser Renewal Wand none.Source

Create a wedding page with the bundles, a "group gift" option using gift cards, and buttons for universal registries that accept items from any store. Pitch bridal blogs and wedding planners through the affiliate program.

Registry shoppers buy high-ticket items with other people's money, which suits a $1,000+ bundle.

• Small market

  Test with one quarter of promotion before adding more.

• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source
• Your websiteAffiliate page: the program runs on AWIN (also RewardStyle and ShopMy) with "up to 15% commission" and a custom discount code per affiliate. It says HigherDOSE "has popped up at retreats, festivals, summits, conferences and retail stores and joined permanent spa programming at luxury hotels and fitness clubs".Source

Make a template for partner bundles: co-branded images, a landing page with the partner's story, tracked links and an affiliate code. Line up three more partners with large audiences in fitness, sleep and parenting.

Co-branded pages convert partner traffic better and make the program repeatable.

• Discount fatigue

  Use bundles and gifts, not deeper discounts.

• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source
• Your websiteAffiliate page: the program runs on AWIN (also RewardStyle and ShopMy) with "up to 15% commission" and a custom discount code per affiliate. It says HigherDOSE "has popped up at retreats, festivals, summits, conferences and retail stores and joined permanent spa programming at luxury hotels and fitness clubs".Source

Create a "HigherDOSE Pro" page and application for spas, gyms, hotels and clinics: commercial-rated units or warranty, volume pricing, staff training, signage and listing on the Spa & Store Locator. Each venue becomes a place where consumers try the products first.

Commercial venues are a sales channel and a showroom at once, and clients who try a session are likely home buyers.

• Commercial wear

  Offer only units rated for it.

• Your websiteAffiliate page: the program runs on AWIN (also RewardStyle and ShopMy) with "up to 15% commission" and a custom discount code per affiliate. It says HigherDOSE "has popped up at retreats, festivals, summits, conferences and retail stores and joined permanent spa programming at luxury hotels and fitness clubs".Source
• Your websiteWarranty page (Red Light Shower Filter, updated November 7, 2025): "All HIGHERDOSE-branded consumer products are designed and intended only for home use. They are not intended for use in commercial or institutional settings (e.g., gyms, spas, wellness centers, or clinics)." Using one commercially "will void the warranty".Source
• Your websiteFull Spectrum Infrared Sauna page: $7,999 (2-person) and $8,999 (3-person), "powered by Clearlight", "LIMITED STOCK". The banner beside Add to Cart says "Free Shipping on Orders $50+" and "120-Day Money Back Guarantee", but the Shipping & Delivery tab lists "$899 + Tax" and "$999 + Tax" for curbside freight, "Installation NOT Included", premium in-home delivery by quote, 15-22 days to deliver, and a dedicated 240V or 20 amp circuit. To talk to a "Sauna Specialist" the page gives an email address only, with no phone number or booking link. Warranty: 5 years residential, 1 year commercial.Source
• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source

Translate the ten top product pages, the shipping and return pages into German and French first, with hreflang for each. Then decide which new products can launch in Europe.

Shoppers buy more in their own language, and translated pages rank in local search.

• Support in other languages

  Start with translated FAQs.

• Your websiteInternational store: 397 /en-eurozone URLs in the sitemap and 49 hreflang variants on older product pages (UK, Germany, France, Italy, Spain, Netherlands, the Nordics and more), all in English; the Sauna Blanket is EUR 799 in the eurozone store versus $699 in the US. The Pro Laser Renewal Wand, the Full Spectrum Sauna and the Pet Bed pages have no hreflang tags, and the eurozone Wand URL returns 404.Source

Save each quiz answer to Klaviyo, send a six-email series for that goal with tutorials from DOSE Lab and the matching starter kit, and personalise the homepage for returning quiz takers.

Goal-based follow-up converts better than one generic welcome series.

• Too many emails

  Stop the series after a purchase.

• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source
• Social channelsYouTube @HigherDOSE: 11,200 subscribers, 154 videos, 3.4 million views; the brand is also on Instagram, TikTok, Facebook and X. Klaviyo runs email and Yotpo, Judge.me and Trustpilot badges appear on the site.Source

Send device buyers a 30-day plan by email and text: setup video, first-week schedule, check-ins at day 7 and 21, and a support call offer before the return window. Use the Loop answers to see which issues come back most.

Habit and early help reduce returns and lift reviews.

• Feels pushy

  Offer help, not persuasion.

• Your websiteReturn policy (updated 5/8/2025): wellness technology has "120-days from date of delivery to return it with a money-back guarantee" with a prepaid label; but "Full Spectrum Saunas are eligible for return within 30 days of delivery, provided the product remains unopened", with "a 30% restocking fee" and the customer paying return shipping. Body care is final sale. Returns run through a Loop Returns portal that asks about the customer's experience. Amazon purchases get a 45-day guarantee.Source
• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source
• Social channelsYouTube @HigherDOSE: 11,200 subscribers, 154 videos, 3.4 million views; the brand is also on Instagram, TikTok, Facebook and X. Klaviyo runs email and Yotpo, Judge.me and Trustpilot badges appear on the site.Source

Add a "start my refills" checkbox on the showerhead page and in the cart, with the first refill shipping at day 75. Apply the same idea to towel inserts and mat covers.

Asking at purchase captures subscriptions without later emails.

• Unwanted subscriptions

  Make it opt-in and easy to cancel.

• Your websiteRed Light Shower Filter Replacement: "replace your filter every 75 days", with "Subscribe + Save 15%" every 75 days at $38 instead of $45, "Cancel anytime". So the store already runs subscriptions for a consumable.Source
• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source

Until stock returns, point that slot to the Red Light Hat Starter Kit, keep the waitlist, and email the waitlist with a restock date and a hat bundle.

Featured slots should sell, and a waitlist is worth a dated follow-up.

• Restock delays

  Keep the list updated.

• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source
• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source

Create a pet page and social account, seed beds with pet creators, sell through premium pet retailers, and add a pet starter kit. Keep claims to comfort and warmth.

A separate audience grows without competing with the core range.

• Health claims for pets

  Keep to comfort claims.

• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source
• Your websiteReview counts on product pages (structured data, October 20, 2026): Infrared Sauna Blanket 4.9 from 2,319 reviews; Infrared PEMF Pro Mat 4.9 from 378; Red Light Hat 4.8 from 237; Red Light Showerhead Filter 5.0 from 68; Infrared PEMF Pet Bed 4.8 from 4; Full Spectrum Infrared Sauna 5.0 from 3; Pro Laser Renewal Wand none.Source

Film a weekly 10-minute protocol (sauna plus red light, sleep, recovery), each linked to the products used, with clips cut for TikTok and Instagram.

Protocols are what biohacking audiences search for, and a series builds a habit.

• Medical claims

  Review scripts for claims.

• Social channelsYouTube @HigherDOSE: 11,200 subscribers, 154 videos, 3.4 million views; the brand is also on Instagram, TikTok, Facebook and X. Klaviyo runs email and Yotpo, Judge.me and Trustpilot badges appear on the site.Source
• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source

Fill product type, benefits, dimensions and FAQs for every product, write plain comparisons (blanket vs sauna, Go vs Pro mat), and test monthly what assistants recommend for "best sauna blanket" or "red light hat".

Assistants are a new shelf, and complete data wins it.

• Changing assistant behaviour

  Test monthly.

• Your websiteThe store publishes an /agents.md file and a Universal Commerce Protocol endpoint for AI shopping assistants (part of Shopify's agent tools), and robots.txt points assistants to them.Source
• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source
• Competitor researchRivals' own homepages: Sunlighten ("#1 in best-in-class saunas", with financing offered on the homepage), Clearlight (the maker of HigherDOSE's sauna, selling "Infrared Saunas for Home & Business" in 1-5 person sizes), Solawave ("FDA-cleared red light therapy" masks and wands) and Bon Charge (red light, EMF blocking and sleep products).See the research Source

Launch a corporate page: bulk gift cards, branded bundles, and recovery stations for offices, with a sales contact.

Corporate gifting is high value and seasonal.

• Bulk discounts

  Use gifts, not discounts.

• Your websiteCatalogue (/products.json, 59 products, $35 to $8,999): about 20 bundles and starter kits shown at 20% off; partner bundles "MyFitnessPal X HigherDOSE Bundle" ($1,080) and "DealMoon Bundle" ($627), each with a single image; wedding bundles "Bridal Glow Ritual" ($1,409), "Bride Detox Sculpt" ($1,080) and "Bachelorette Gift Bundle" ($146); "The Supermom Bundle" and "The Superdad Bundle"; an "Infrared PEMF Pet Bed" ($599-$749) with shearling pet-bed cover; gift cards from $50 to $1,000; several bundles have no product type set. The "New" Light-Activated Scalp Serum promoted in the menu is sold out in both sizes ("Notify Me When Available").Source
• Your websiteAffiliate page: the program runs on AWIN (also RewardStyle and ShopMy) with "up to 15% commission" and a custom discount code per affiliate. It says HigherDOSE "has popped up at retreats, festivals, summits, conferences and retail stores and joined permanent spa programming at luxury hotels and fitness clubs".Source

Offer blanket owners a credit toward a full sauna, with a consult booking, and promote it to owners of two years or more.

The best sauna buyer is someone who already uses infrared heat.

• Low response

  Test the credit size.

• Your websiteReview counts on product pages (structured data, October 20, 2026): Infrared Sauna Blanket 4.9 from 2,319 reviews; Infrared PEMF Pro Mat 4.9 from 378; Red Light Hat 4.8 from 237; Red Light Showerhead Filter 5.0 from 68; Infrared PEMF Pet Bed 4.8 from 4; Full Spectrum Infrared Sauna 5.0 from 3; Pro Laser Renewal Wand none.Source
• Your websiteFull Spectrum Infrared Sauna page: $7,999 (2-person) and $8,999 (3-person), "powered by Clearlight", "LIMITED STOCK". The banner beside Add to Cart says "Free Shipping on Orders $50+" and "120-Day Money Back Guarantee", but the Shipping & Delivery tab lists "$899 + Tax" and "$999 + Tax" for curbside freight, "Installation NOT Included", premium in-home delivery by quote, 15-22 days to deliver, and a dedicated 240V or 20 amp circuit. To talk to a "Sauna Specialist" the page gives an email address only, with no phone number or booking link. Warranty: 5 years residential, 1 year commercial.Source

Make a campaign page with sleep and recovery products for shift workers, and promote it through ID.me and nurse communities.

An existing program becomes a targeted audience.

• Margin

  Exclude bundles as today.

• Your websiteID.me page: discounts for military, first responders, nurses and government employees; "teachers are no longer eligible"; discounted items, bundles, new releases and "full size saunas are not eligible".Source
• Your websiteHomepage: "Free Shipping on Orders $50+ (Exclusions Apply)", "120-Day Money Back Guarantee", "Save 20% on Bundles & Starter Kits", a "Find Your Ritual" quiz, Shop by Benefits (skin and hair, longevity, recovery, stress, sleep, detox), DOSE Lab tutorials, a Spa & Store Locator, ID.me pricing, and the brand story: "a female-founded wellness-tech brand" built on "Dopamine, Oxytocin, Serotonin and Endorphins (DOSE)".Source