Hudl growth playbook

Decide which page should answer each elite search ("college basketball video analysis", "basketball scouting software", "hockey video coordinator software"). Remove noindex from the professional and college basketball and the professional ice hockey pages, give each a distinct title and description for its buyer, link them from /sports/basketball and /sports/ice-hockey with clear level choices, and add them to the sitemap. If a page was hidden to avoid overlap with /sports/basketball, make the sport page the broad entry point and let the level pages own the elite terms. Track impressions and demo requests per page in Search Console and the CRM.

Elite staff search for exactly these workflows before they talk to sales. Pages that already carry peer proof (Illinois, Chowan's "25 hours minimum a week") convert better than a general page, and paid search to them gets cheaper once they rank too.

[ ] /solutions/professional/basketball: noindex removed, title for pro staff
[ ] /solutions/college/basketball: noindex removed, title for college staff
[ ] /solutions/professional/ice-hockey: noindex removed
[ ] Level links on /sports/basketball and /sports/ice-hockey
[ ] All three in the sitemap
[ ] Search Console indexing requested
[ ] Demo form source tagged per page

• Pages compete with /sports/basketball

  Give each page a different search intent and link them together.

• Thin pages for some levels

  Start with the pages that already carry case studies.

• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source
• Your websiteThe Pro Suite pages for each level and sport carry <meta name="robots" content="noindex, follow"> (checked October 21, 2026): /solutions/professional/basketball, /solutions/college/basketball, /solutions/high-school/basketball, /solutions/club/basketball, /solutions/professional/ice-hockey, /solutions/high-school/ice-hockey, /solutions/club/ice-hockey, plus the professional football, soccer and volleyball pages and /solutions/youth/football. The general /sports/basketball and /sports/ice-hockey pages are indexable.Source
• Your websiteThe Pro Suite basketball pages speak directly to elite buyers: "We built this for the people who pour into the game—head coaches, video analysts and recruiters", with an Illinois Men's Basketball story ("seven years of single-platform thinking"); the college page quotes Chowan University's head coach: "You're talking 25 hours minimum a week [saved] of workflow", and promises to "Navigate the portal and land the right talent". The /solutions/ncaa-d1/own-the-court hub lists about 40 basketball stories and guides (Utah, South Carolina Women, Georgia Tech Women, Columbia Women, Grow the Game vodcasts).Source
• Your website/sports/basketball ("Basketball Video Analysis Software") is written for "coaches at every level", links to the Club, High School, Collegiate and Professional & NCAA DI pages, and covers Focus Indoor, Sportscode, Assist, Instat, Recruit, Fastmodel, Signal and Titan T3, with STARS Basketball and Emporia State as case studies. It has no prices.Source
• Your websiteSitemap: robots.txt points to /sitemap, an index of 3,099 sitemap files covering athlete profiles, 554 /page highlight pages (for example "texas-basketball", "alabama-hockey") and fan.hudl.com team and program pages. No /sports/, /solutions/, /products/, /pricing/ or /blog/ URLs appear in it (checked October 21, 2026).Source

Publish a separate marketing sitemap (sports, solutions, products, pricing, blog, case studies) with real last-modified dates, list it in the sitemap index and robots.txt, and submit it in Search Console. Keep profile and fan sitemaps separate so their volume does not hide marketing pages.

New launches, pricing changes and case studies get crawled faster, and Search Console reports become readable for the marketing team.

• Noindexed pages listed by mistake

  Exclude any page still set to noindex.

• Your websiteSitemap: robots.txt points to /sitemap, an index of 3,099 sitemap files covering athlete profiles, 554 /page highlight pages (for example "texas-basketball", "alabama-hockey") and fan.hudl.com team and program pages. No /sports/, /solutions/, /products/, /pricing/ or /blog/ URLs appear in it (checked October 21, 2026).Source
• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source
• Your websiteThe Pro Suite pages for each level and sport carry <meta name="robots" content="noindex, follow"> (checked October 21, 2026): /solutions/professional/basketball, /solutions/college/basketball, /solutions/high-school/basketball, /solutions/club/basketball, /solutions/professional/ice-hockey, /solutions/high-school/ice-hockey, /solutions/club/ice-hockey, plus the professional football, soccer and volleyball pages and /solutions/youth/football. The general /sports/basketball and /sports/ice-hockey pages are indexable.Source

Add a price strip and a "how many teams?" estimate to /sports/basketball and /sports/ice-hockey, comparing per-team plans with the Club-Wide Package, and send the answer into the demo form so the AE starts with the club size and budget.

Price clarity filters out poor fits and gives the BDR a qualified, sized lead.

• Directors anchor on Bronze

  Show what each tier stores in games per season.

• Your websiteClub pricing for basketball and ice hockey: Bronze $400, Silver $1,000 and Gold $1,600 per team per year, with 50, 100 and 200 hours of video; a Club-Wide Package on request. High school single programs: Silver+ $1,500, Gold+ $2,500, Platinum+ $4,000 per program per year; the Athletic Department Package (video, ticketing, streaming, registration, cameras) is "Contact us for pricing" with a "Calculate Your Revenue" tool. College pricing says consolidating into a department package costs less "in most cases, significantly so". Professional pricing is a "Create Your Package" form.Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source
• Your website/sports/basketball ("Basketball Video Analysis Software") is written for "coaches at every level", links to the Club, High School, Collegiate and Professional & NCAA DI pages, and covers Focus Indoor, Sportscode, Assist, Instat, Recruit, Fastmodel, Signal and Titan T3, with STARS Basketball and Emporia State as case studies. It has no prices.Source

Publish a switching page: what the rebate pays at the school's event volume (from the revenue calculator), how setup works with a Hudl rep, how to run Hudl Tickets alongside an existing contract, and stories from schools that switched. Give account managers a one-page version to send to athletic directors.

Most schools already sell tickets somewhere, so the growth is in switching, and the rebate makes it a money question, not a software question.

• Existing contracts

  Show how to start with events outside the current contract.

• Your websiteHudl Tickets page: an "exclusive rebate" where "every ticket you sell puts extra money back into your program, with no earnings cap or expiration date"; "It's open to any school or club, even if you currently use another ticketing provider"; "No exclusivity clause"; "No app to download, no account required"; a revenue calculator; customer quotes from Tocoi Creek HS ("over 10,000 tickets"), Oklahoma City Public Schools and Aliquippa School District.Source
• HiringMarket Director - Ticketing (posted October 21, 2026): owns the ticketing P&L in the Youth, Club & High School unit, "turning fan attention into revenue, from the tickets fans buy to the ads they see on Hudl's streams"; prioritizes "by fan reach, event volume and revenue potential"; shapes "the offer, pricing, packaging and value story for each type of customer" into "a repeatable motion the broader sales org can run".Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source

Find the largest element and the shifting blocks on the homepage and the sport pages (the animated collage, the large menu, web fonts), reserve space for media, defer the menu and non-critical scripts, and track the field data monthly.

Faster pages convert more paid and organic visits, which the new marketing manager is measured on.

• Design changes

  Keep visuals and load them later.

• Google PageSpeedHomepage: PageSpeed performance score 44 on mobile and 85 on desktop. Chrome UX Report (real visitors, 75th percentile): Largest Contentful Paint 3.2 seconds and Cumulative Layout Shift 0.15, both outside the "good" range; Interaction to Next Paint 146 ms is good.Source
• Your websiteHomepage: "Powered by video, data and AI—we help millions of athletes, coaches and fans get more out of every moment"; sections for Capture, Team Performance, Athlete Performance, Scouting and Recruiting, Fan Engagement and Operations. The fan suite puts "livestreams, highlights, tickets, schedules, rosters" on each school's profile.Source
• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source

Set x-default to the US page (or add en-CA versions) for basketball and ice hockey, add Canadian proof and CAD guidance on the club pricing pages, and check which page Canadian searches land on in Search Console.

Canadian hockey clubs are a large market, and the right page keeps their first impression North American.

• Other markets rely on x-default

  Add explicit tags for Australia and others.

• Your websiteHreflang on /sports/basketball and /sports/ice-hockey points en-GB, "en" and x-default at the UK pages (/en_gb/...), so English-speaking searchers outside the US and UK, such as in Canada, are pointed at the UK version; the UK ice hockey page talks about "matches" and Focus Flex. Club pricing pages are US-only ("Pricing is listed in USD ... for US basketball programs").Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source
• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source

Build one landing page, one proof story and one five-email nurture per persona: analysts (scouting time saved), performance staff (load and availability), recruiters (portal speed). Run paid search and LinkedIn to each, and report CPL and demo rate by persona.

Buyers respond to their own job, and persona tracks show which buyer is cheapest to win.

• Small audiences

  Use account lists of programs.

• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source
• Your websiteThe Pro Suite basketball pages speak directly to elite buyers: "We built this for the people who pour into the game—head coaches, video analysts and recruiters", with an Illinois Men's Basketball story ("seven years of single-platform thinking"); the college page quotes Chowan University's head coach: "You're talking 25 hours minimum a week [saved] of workflow", and promises to "Navigate the portal and land the right talent". The /solutions/ncaa-d1/own-the-court hub lists about 40 basketball stories and guides (Utah, South Carolina Women, Georgia Tech Women, Columbia Women, Grow the Game vodcasts).Source
• Your website/sports/basketball ("Basketball Video Analysis Software") is written for "coaches at every level", links to the Club, High School, Collegiate and Professional & NCAA DI pages, and covers Focus Indoor, Sportscode, Assist, Instat, Recruit, Fastmodel, Signal and Titan T3, with STARS Basketball and Emporia State as case studies. It has no prices.Source

Build one hockey hub: workflows for video coordinators and scouts, a SportContract-to-Hudl path for existing users, junior and college case studies, and pricing by level. Promote it through hockey associations and coaching clinics.

A single destination turns the acquisition into a visible hockey story and gives the hockey pod a page to grow.

• Confusing product names

  Lead with workflows, not brands.

• Your websiteHudl Fundraising From Team Up: "High school sports teams using this approach raise an average of $8,000+ per event"; a fully managed one-hour event or a self-led campaign. On August 6, 2025 Hudl acquired SportContract, "a hockey-first software platform", to deepen its "investment in hockey" alongside Hudl Instat; Fastmodel (FastDraw, FastScout, FastRecruit) is now in the basketball suite.Source
• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source
• Your websiteThe Pro Suite pages for each level and sport carry <meta name="robots" content="noindex, follow"> (checked October 21, 2026): /solutions/professional/basketball, /solutions/college/basketball, /solutions/high-school/basketball, /solutions/club/basketball, /solutions/professional/ice-hockey, /solutions/high-school/ice-hockey, /solutions/club/ice-hockey, plus the professional football, soccer and volleyball pages and /solutions/youth/football. The general /sports/basketball and /sports/ice-hockey pages are indexable.Source

Keep one public board: hypothesis, metric, result and decision for each test across pages, ads and email. Run one test a week and review monthly with sales.

A steady test rhythm compounds and shows sales which messages work.

• Small samples

  Test big changes and run long enough.

• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source

Add a calculator: the AD enters programs and current tiers, sees the sport-by-sport total, and requests a department quote with that number attached. Route it to the high school account manager.

The calculator turns a hidden saving into a lead with a budget already attached.

• Price expectations

  Show a total, not a promised discount.

• Your websiteClub pricing for basketball and ice hockey: Bronze $400, Silver $1,000 and Gold $1,600 per team per year, with 50, 100 and 200 hours of video; a Club-Wide Package on request. High school single programs: Silver+ $1,500, Gold+ $2,500, Platinum+ $4,000 per program per year; the Athletic Department Package (video, ticketing, streaming, registration, cameras) is "Contact us for pricing" with a "Calculate Your Revenue" tool. College pricing says consolidating into a department package costs less "in most cases, significantly so". Professional pricing is a "Create Your Package" form.Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source

Build a facilities page with a revenue model per venue type, then rank venues using Hudl's own schedule and team data (games per week per venue). Start with the top 100 multi-court and multi-rink venues.

Venues with the most games create the most video, streams and tickets per camera installed.

• Long negotiations

  Lead with revenue share, not equipment cost.

• HiringMarket Director - Sports Facilities (open since June 30, 2026): grows "facility camera coverage, creating content that powers Hudl's fan and talent products"; a roadmap for "third-party-owned, club-owned and school-owned venues", ranked by "game density, talent density and revenue potential"; revenue "across streaming, ticketing, event payments and team subscriptions"; negotiates "exclusive streaming rights, ticketing agreements and camera installation contracts".Source
• Your websiteAdvertise page: "90% of U.S. High Schools use Hudl", "5+ Million Athletes", "100+ Million Fans", "7 Million Users actively use Hudl every month", an 11.1-minute average session and "12+ Million Highlights are created yearly"; ad placements on livestreams (preroll, midroll, display), the homepage and the athlete feed.Source
• Your websiteHudl Tickets page: an "exclusive rebate" where "every ticket you sell puts extra money back into your program, with no earnings cap or expiration date"; "It's open to any school or club, even if you currently use another ticketing provider"; "No exclusivity clause"; "No app to download, no account required"; a revenue calculator; customer quotes from Tocoi Creek HS ("over 10,000 tickets"), Oklahoma City Public Schools and Aliquippa School District.Source

Package tournament ticketing, day passes, livestream access and sponsor slots for organizers and venues, priced per event, with a revenue report after each weekend.

Organizers buy outcomes for a weekend, and one package lifts revenue per event across products.

• Organizer tools already in place

  Start with streams and add ticketing.

• HiringMarket Director - Ticketing (posted October 21, 2026): owns the ticketing P&L in the Youth, Club & High School unit, "turning fan attention into revenue, from the tickets fans buy to the ads they see on Hudl's streams"; prioritizes "by fan reach, event volume and revenue potential"; shapes "the offer, pricing, packaging and value story for each type of customer" into "a repeatable motion the broader sales org can run".Source
• HiringMarket Director - Sports Facilities (open since June 30, 2026): grows "facility camera coverage, creating content that powers Hudl's fan and talent products"; a roadmap for "third-party-owned, club-owned and school-owned venues", ranked by "game density, talent density and revenue potential"; revenue "across streaming, ticketing, event payments and team subscriptions"; negotiates "exclusive streaming rights, ticketing agreements and camera installation contracts".Source
• Your websiteAdvertise page: "90% of U.S. High Schools use Hudl", "5+ Million Athletes", "100+ Million Fans", "7 Million Users actively use Hudl every month", an 11.1-minute average session and "12+ Million Highlights are created yearly"; ad placements on livestreams (preroll, midroll, display), the homepage and the athlete feed.Source

Send each program a one-page report 60 days before renewal: games captured, hours of breakdowns delivered by Assist, streams, tickets sold and an estimate of staff time saved, with the next-tier option.

Renewals go better when the customer can show their AD what they got.

• Low-usage programs

  Pair the report with a training offer.

• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source
• Your websiteThe Pro Suite basketball pages speak directly to elite buyers: "We built this for the people who pour into the game—head coaches, video analysts and recruiters", with an Illinois Men's Basketball story ("seven years of single-platform thinking"); the college page quotes Chowan University's head coach: "You're talking 25 hours minimum a week [saved] of workflow", and promises to "Navigate the portal and land the right talent". The /solutions/ncaa-d1/own-the-court hub lists about 40 basketball stories and guides (Utah, South Carolina Women, Georgia Tech Women, Columbia Women, Grow the Game vodcasts).Source

Cut each story into three 30-second clips in the coach's own words, post them through the season on Hudl's social channels and YouTube, and link each to its persona page.

Coaches trust coaches, and the material already exists.

• Clips feel promotional

  Lead with the coaching lesson.

• HiringSenior Creative Producer (posted October 1, 2026): "Our markets require a constant drumbeat of content across channels"; builds "the voice of the market across blog posts, social media, video storytelling, product marketing"; must "speak the language of the sport" and "spot immediately when Hudl's marketing feels like an outsider looking in"; uses "AI fluently as a drafting tool".Source
• Your websiteThe Pro Suite basketball pages speak directly to elite buyers: "We built this for the people who pour into the game—head coaches, video analysts and recruiters", with an Illinois Men's Basketball story ("seven years of single-platform thinking"); the college page quotes Chowan University's head coach: "You're talking 25 hours minimum a week [saved] of workflow", and promises to "Navigate the portal and land the right talent". The /solutions/ncaa-d1/own-the-court hub lists about 40 basketball stories and guides (Utah, South Carolina Women, Georgia Tech Women, Columbia Women, Grow the Game vodcasts).Source
• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source

Add a fundraising offer to ticketing payout reports and AD emails, and give account managers a combined "fund your program" pitch with ticket rebate and fundraising totals.

Schools that already trust Hudl with money are the easiest to sell a second money product.

• Too many asks of ADs

  One combined message per season.

• Your websiteHudl Fundraising From Team Up: "High school sports teams using this approach raise an average of $8,000+ per event"; a fully managed one-hour event or a self-led campaign. On August 6, 2025 Hudl acquired SportContract, "a hockey-first software platform", to deepen its "investment in hockey" alongside Hudl Instat; Fastmodel (FastDraw, FastScout, FastRecruit) is now in the basketball suite.Source
• Your websiteHudl Tickets page: an "exclusive rebate" where "every ticket you sell puts extra money back into your program, with no earnings cap or expiration date"; "It's open to any school or club, even if you currently use another ticketing provider"; "No exclusivity clause"; "No app to download, no account required"; a revenue calculator; customer quotes from Tocoi Creek HS ("over 10,000 tickets"), Oklahoma City Public Schools and Aliquippa School District.Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source

Publish a UK grassroots page with sterling per-team prices, Focus Flex for clubs without fixed venues, and two UK club stories; route forms to the London team.

Grassroots clubs compare prices themselves; a clear UK offer brings inbound leads the new AE can close.

• Price competition from Veo

  Lead with the full workflow, not the camera.

• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source
• Your websiteHreflang on /sports/basketball and /sports/ice-hockey points en-GB, "en" and x-default at the UK pages (/en_gb/...), so English-speaking searchers outside the US and UK, such as in Canada, are pointed at the UK version; the UK ice hockey page talks about "matches" and Focus Flex. Club pricing pages are US-only ("Pricing is listed in USD ... for US basketball programs").Source
• Your websiteClub pricing for basketball and ice hockey: Bronze $400, Silver $1,000 and Gold $1,600 per team per year, with 50, 100 and 200 hours of video; a Club-Wide Package on request. High school single programs: Silver+ $1,500, Gold+ $2,500, Platinum+ $4,000 per program per year; the Athletic Department Package (video, ticketing, streaming, registration, cameras) is "Contact us for pricing" with a "Calculate Your Revenue" tool. College pricing says consolidating into a department package costs less "in most cases, significantly so". Professional pricing is a "Create Your Package" form.Source

Publish yearly trends: which sports are growing, streaming audiences, attendance and ticket prices, highlight creation, and recruiting activity, by state. Launch with state associations and media.

Original data earns press, links and AI citations and gives sales a reason to call every state.

• Data about minors

  Aggregate only and suppress small groups.

• Your websiteAdvertise page: "90% of U.S. High Schools use Hudl", "5+ Million Athletes", "100+ Million Fans", "7 Million Users actively use Hudl every month", an 11.1-minute average session and "12+ Million Highlights are created yearly"; ad placements on livestreams (preroll, midroll, display), the homepage and the athlete feed.Source
• Your websiteHomepage: "Powered by video, data and AI—we help millions of athletes, coaches and fans get more out of every moment"; sections for Capture, Team Performance, Athlete Performance, Scouting and Recruiting, Fan Engagement and Operations. The fan suite puts "livestreams, highlights, tickets, schedules, rosters" on each school's profile.Source
• Your websiteHudl Tickets page: an "exclusive rebate" where "every ticket you sell puts extra money back into your program, with no earnings cap or expiration date"; "It's open to any school or club, even if you currently use another ticketing provider"; "No exclusivity clause"; "No app to download, no account required"; a revenue calculator; customer quotes from Tocoi Creek HS ("over 10,000 tickets"), Oklahoma City Public Schools and Aliquippa School District.Source

Let schools sell a season sponsor package (stream ads, ticket page logo, highlight theme) to local businesses through a simple self-serve flow, with revenue shared with the program.

It adds a revenue line for schools and fills ad inventory with local demand.

• School ad policies

  Category controls and approval.

• HiringMarket Director - Ticketing (posted October 21, 2026): owns the ticketing P&L in the Youth, Club & High School unit, "turning fan attention into revenue, from the tickets fans buy to the ads they see on Hudl's streams"; prioritizes "by fan reach, event volume and revenue potential"; shapes "the offer, pricing, packaging and value story for each type of customer" into "a repeatable motion the broader sales org can run".Source
• Your websiteAdvertise page: "90% of U.S. High Schools use Hudl", "5+ Million Athletes", "100+ Million Fans", "7 Million Users actively use Hudl every month", an 11.1-minute average session and "12+ Million Highlights are created yearly"; ad placements on livestreams (preroll, midroll, display), the homepage and the athlete feed.Source
• Your websiteHudl Tickets page: an "exclusive rebate" where "every ticket you sell puts extra money back into your program, with no earnings cap or expiration date"; "It's open to any school or club, even if you currently use another ticketing provider"; "No exclusivity clause"; "No app to download, no account required"; a revenue calculator; customer quotes from Tocoi Creek HS ("over 10,000 tickets"), Oklahoma City Public Schools and Aliquippa School District.Source

Detect club athletes with uploaded highlights whose club has no Hudl subscription, and send the BDR team a weekly list with the club, sport and athlete count; offer the club a team trial.

Clubs whose athletes already use Hudl are warm leads, and the athletes become the case for buying.

• Privacy of minors

  Never name athletes in outreach.

• Your websiteSitemap: robots.txt points to /sitemap, an index of 3,099 sitemap files covering athlete profiles, 554 /page highlight pages (for example "texas-basketball", "alabama-hockey") and fan.hudl.com team and program pages. No /sports/, /solutions/, /products/, /pricing/ or /blog/ URLs appear in it (checked October 21, 2026).Source
• Your websiteAdvertise page: "90% of U.S. High Schools use Hudl", "5+ Million Athletes", "100+ Million Fans", "7 Million Users actively use Hudl every month", an 11.1-minute average session and "12+ Million Highlights are created yearly"; ad placements on livestreams (preroll, midroll, display), the homepage and the athlete feed.Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source

Write one honest page per rival: workflow, cameras, data, recruiting, fan tools and price, with switching help. Date each page and review it quarterly.

Comparison searches are high intent, and AI assistants use such pages to explain differences.

• Out-of-date claims

  Date and source each claim.

• Competitor researchRivals' own homepages: Catapult, "sports technology, data analytics, and insights"; Veo, "the AI-powered sports camera that records matches automatically for teams of all levels"; Pixellot, an AI camera to "automatically live-stream every game from your venue directly to fans, families and coaches"; Synergy Coaching & Scouting from Sportradar for basketball video.See the research Source
• Your websiteHomepage: "Powered by video, data and AI—we help millions of athletes, coaches and fans get more out of every moment"; sections for Capture, Team Performance, Athlete Performance, Scouting and Recruiting, Fan Engagement and Operations. The fan suite puts "livestreams, highlights, tickets, schedules, rosters" on each school's profile.Source
• HiringSenior Marketing Manager; Basketball and Ice Hockey (Lincoln, posted October 13, 2026): leads "the North American basketball segment", "positioning Hudl as the go-to sports technology provider for buyers across analytics, human performance, and player recruitment personas", with "secondary ownership of the ice hockey pod"; quarterly plans with KPIs for awareness, demand and retention; "a test-and-learn environment"; works with "central marketing functions (web, content, social, design)" and a Paid Media Manager; reports on "CTR, CPL, CRO, and ROAS"; needs "SEO/SEM, PPC, email marketing and automation".Source

Let the AD email a branded PDF of the result to themselves and a colleague, then follow up with the account manager within a day.

It moves the number into the school's approval process and creates a named lead.

• Spam worries

  Send only to addresses the AD enters.

• Your websiteClub pricing for basketball and ice hockey: Bronze $400, Silver $1,000 and Gold $1,600 per team per year, with 50, 100 and 200 hours of video; a Club-Wide Package on request. High school single programs: Silver+ $1,500, Gold+ $2,500, Platinum+ $4,000 per program per year; the Athletic Department Package (video, ticketing, streaming, registration, cameras) is "Contact us for pricing" with a "Calculate Your Revenue" tool. College pricing says consolidating into a department package costs less "in most cases, significantly so". Professional pricing is a "Create Your Package" form.Source
• Your websiteHudl Tickets page: an "exclusive rebate" where "every ticket you sell puts extra money back into your program, with no earnings cap or expiration date"; "It's open to any school or club, even if you currently use another ticketing provider"; "No exclusivity clause"; "No app to download, no account required"; a revenue calculator; customer quotes from Tocoi Creek HS ("over 10,000 tickets"), Oklahoma City Public Schools and Aliquippa School District.Source
• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source

Run monthly open Sportscode sessions in Italian and Spanish, record them, and publish them on the local Hudl sites as a training library linked from onboarding emails.

Self-serve training scales the consultant's time and improves adoption, which protects renewals.

• Low attendance

  Invite through account managers.

• HiringSales hiring now open: an Account Executive for U.S. and Canadian clubs in "volleyball, soccer, ice hockey, basketball, and flag football" (posted October 13), a Business Development Representative for youth and club sports who will "qualify inbound leads" and "develop, test and refine acquisition sales strategies", an Account Manager for U.S. high schools, a Customer Success Manager for "renewals at the NCAA Division II and Division III level" (posted October 19), an Account Executive in London for "the amateur and grassroots football market" and a Senior Account Executive in Sydney for elite rugby union and soccer.Source
• Your websiteHreflang on /sports/basketball and /sports/ice-hockey points en-GB, "en" and x-default at the UK pages (/en_gb/...), so English-speaking searchers outside the US and UK, such as in Canada, are pointed at the UK version; the UK ice hockey page talks about "matches" and Focus Flex. Club pricing pages are US-only ("Pricing is listed in USD ... for US basketball programs").Source