hyperexponential (hx) growth playbook

Turn the Florida page into a template and publish the states and lines US admitted carriers file in most: start with the four pages already linked, then the 10 largest commercial lines states for commercial auto, workers' compensation and general liability. Each page keeps the Florida format (regulatory snapshot, filing pathway, key pricing indicators, cited sources) and ends with the US Admitted workbench offer. Until a page exists, remove its link. Add a "by state" hub page and link it from the US Admitted solution page.

US admitted carriers price and file state by state with each Department of Insurance, so state pages answer the exact questions chief actuaries and pricing teams search for and ask AI assistants. hx already has the template, the sources and a content operations hire to run the pipeline; every new page is also a US proof point for sellers.

[ ] Market overview with cited loss and premium data
[ ] Regulatory snapshot: regulator, statute, filing pathway
[ ] Key pricing indicators and dominant perils
[ ] Date published and date reviewed
[ ] Own title and meta description
[ ] Links only to pages that exist
[ ] Link to the state hub and the US Admitted workbench
[ ] Actuarial sign-off

• Regulatory figures go stale

  Date every page, cite the regulator and refresh quarterly.

• Thin pages hurt quality

  Publish a state only when it meets the Florida standard.

• Your website"Commercial Auto Insurance in Florida" (dated May 15, 2026) is a detailed state guide for pricing teams (HB 837, OIR filing pathways, Milliman loss data). Its breadcrumb reads "Commercial Auto Insurance by State", and it links to "Commercial Auto Insurance in Georgia", "Commercial Auto Insurance in Alabama", "Commercial Insurance in Florida" and "Workers' Compensation Insurance in Florida", but all four links returned 404 when checked twice on October 22, 2026, and Florida is the only state page in the sitemap.Source
• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source
• Your websiteThe US Admitted solution page sells "filed rate governance and DOI compliance", automated filing exhibits, ISO circular alignment and "Guidewire PolicyCenter integration", with eight FAQs, but shows no customer story, logo or quote. The customer stories page filters by "All, Specialty & Commercial, MGA, Reinsurance"; there is no US or admitted filter.Source
• HiringContent Operations Associate (London, posted September 28, 2026): "A podcast episode or a report becomes clips, articles, exec posts, and social"; runs customer stories, "the podcast, thought leadership and executive comms" and a "named-voice programme"; drafts web copy "with Claude against a codified brand voice"; and will "Learn how we stay visible in AI-generated answers as well as search results".Source
• Your websiteSitemap (248 URLs, checked October 22, 2026): 101 blog posts, 35 line-of-business pricing guides under /lob-pricing-factors/, 23 resources, 10 customer stories. All 35 pricing guides and the Florida page use the homepage's meta description ("hyperexponential is the agentic underwriting platform for commercial P&C insurers...") instead of their own. There is no /llms.txt, no podcast page and no page about the Bootcamp.Source

Write a specific 150-character description for each guide from its key takeaways (the rating factors and exposure base for that line), add the published date to the snippet, and check the 36 pages in Search Console after two weeks. Make a unique description a required field in the Framer template.

A description that names the line and its rating factors earns more clicks than a generic pitch and tells AI systems what each page covers.

• Rewrites lower rankings

  Keep titles unchanged and change descriptions only.

• Your websiteSitemap (248 URLs, checked October 22, 2026): 101 blog posts, 35 line-of-business pricing guides under /lob-pricing-factors/, 23 resources, 10 customer stories. All 35 pricing guides and the Florida page use the homepage's meta description ("hyperexponential is the agentic underwriting platform for commercial P&C insurers...") instead of their own. There is no /llms.txt, no podcast page and no page about the Bootcamp.Source
• HiringContent Operations Associate (London, posted September 28, 2026): "A podcast episode or a report becomes clips, articles, exec posts, and social"; runs customer stories, "the podcast, thought leadership and executive comms" and a "named-voice programme"; drafts web copy "with Claude against a codified brand voice"; and will "Learn how we stay visible in AI-generated answers as well as search results".Source
• Your websiteDeveloper and learning content: blog "Developer Spotlight" posts with pricing developers at Sompo and Markel, "Top 10 prompts to try with hx's actuarial agent" and "How to measure AI ROI in commercial insurance: 6 proven frameworks"; the hx Academy with role pathways and a certification program for "rating tool development, integrations, and visualizations"; user groups in New York and London; and a 2024 State of Pricing "US edition".Source

Add a proof block to the US Admitted page with the Novacore announcement and any approved US quote, a "US" filter on customer stories, and a short US results sheet sellers can send. Ask the 10+ customers the narrative interviews will reach for one quotable result each.

US buyers want to see carriers like them; one named US customer on the page does more than eight FAQs.

• Customers decline to be named

  Use anonymised results with line and size.

• Your websiteThe US Admitted solution page sells "filed rate governance and DOI compliance", automated filing exhibits, ISO circular alignment and "Guidewire PolicyCenter integration", with eight FAQs, but shows no customer story, logo or quote. The customer stories page filters by "All, Specialty & Commercial, MGA, Reinsurance"; there is no US or admitted filter.Source
• Your websiteCustomer stories include Aviva ("eleven lines of business"), DUAL ("nine offices"), Aegis, RB Jones, Rising Edge ("cut time to market 4x"), Allianz Commercial ("13 weeks") and Novacore, the Conshohocken, PA specialty MGA moving "all 20 of its specialty programs" (admitted, non-admitted and reinsurance) onto hx (announced August 27, 2026). Markel's US and Bermuda collaboration was announced in June 2025, with the CEO calling the US "a priority market".Source
• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source
• HiringCustomer Marketing Associate (London, posted August 27, 2026): "insurance is a tight-knit industry that trusts practitioner voices far more than it trusts vendors"; the role delivers "two published case studies (written, video, or otherwise) per quarter" plus two customer-contributed pieces, makes participation "low-lift" for customers, manages award submissions and grows engagement "particularly on LinkedIn".Source

Re-cut the data for US respondents only: the judgment gap, AI autonomy by task, time on admin, and where US answers differ from UK. Publish a short ungated summary and a gated US report, and use it for US outreach and HX Live-NY content.

Same fieldwork, new audience: the data is already paid for, and a US cut gives sellers a reason to call every US account.

• Small US subgroups

  Report only cuts with enough respondents.

• Your websiteUnderwriting Edge 2026 (launched September 10, 2026): 350 senior commercial P&C underwriters surveyed by Coleman Parkes, "split 43% UK and 57% US"; 44% name "senior judgment leaving the industry, without being passed on" as their top fear, coaching and knowledge-transfer technology gets "just 8%" of investment, and "Only 15%" say their firm captures what its best underwriters know. The full report sits behind a download form.Source
• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source
• Your websiteDeveloper and learning content: blog "Developer Spotlight" posts with pricing developers at Sompo and Markel, "Top 10 prompts to try with hx's actuarial agent" and "How to measure AI ROI in commercial insurance: 6 proven frameworks"; the hx Academy with role pathways and a certification program for "rating tool development, integrations, and visualizations"; user groups in New York and London; and a 2024 State of Pricing "US edition".Source

Publish /llms.txt listing the platform pages, solution pages, pricing guides, state pages and customer stories with one line each. Add a plain "What is hx" page with products, segments, integrations and customers. Each month, ask the main assistants ten buyer questions and log whether hx is cited.

Buyers now ask assistants which underwriting platforms to shortlist; a clear map of the site raises the chance hx is named and described correctly.

• Assistants ignore llms.txt

  Treat it as one input; keep pages clear too.

• HiringContent Operations Associate (London, posted September 28, 2026): "A podcast episode or a report becomes clips, articles, exec posts, and social"; runs customer stories, "the podcast, thought leadership and executive comms" and a "named-voice programme"; drafts web copy "with Claude against a codified brand voice"; and will "Learn how we stay visible in AI-generated answers as well as search results".Source
• Your websiteSitemap (248 URLs, checked October 22, 2026): 101 blog posts, 35 line-of-business pricing guides under /lob-pricing-factors/, 23 resources, 10 customer stories. All 35 pricing guides and the Florida page use the homepage's meta description ("hyperexponential is the agentic underwriting platform for commercial P&C insurers...") instead of their own. There is no /llms.txt, no podcast page and no page about the Bootcamp.Source
• Competitor researchRivals' own homepages: Akur8, "The Global Actuarial AI Platform" with pricing, reserving and "Akur8 Agents" (also an hx partner); Earnix AIOS, "the only AI orchestration system purpose-built for insurance"; Federato, an "AI-native insurance core platform" for policy, billing and claims with "Real-time portfolio steering". Guidewire is both a partner and the core system most US carriers run.See the research Source

Create a podcast page with every episode, a transcript and a related pricing guide or report per episode, and link it from the Knowledge menu. Cut each transcript into a blog post.

Transcripts make audio searchable and give each episode a page that can rank and be cited.

• Transcripts read poorly

  Edit lightly and add headings.

• HiringContent Operations Associate (London, posted September 28, 2026): "A podcast episode or a report becomes clips, articles, exec posts, and social"; runs customer stories, "the podcast, thought leadership and executive comms" and a "named-voice programme"; drafts web copy "with Claude against a codified brand voice"; and will "Learn how we stay visible in AI-generated answers as well as search results".Source
• Your websiteSitemap (248 URLs, checked October 22, 2026): 101 blog posts, 35 line-of-business pricing guides under /lob-pricing-factors/, 23 resources, 10 customer stories. All 35 pricing guides and the Florida page use the homepage's meta description ("hyperexponential is the agentic underwriting platform for commercial P&C insurers...") instead of their own. There is no /llms.txt, no podcast page and no page about the Bootcamp.Source

Define first value (a drift alert acted on, a what-if run before a rate change), build a three-step onboarding for beta users, send a weekly portfolio digest, and publish the first beta results as a launch story.

A clear first win in the first two weeks predicts sustained use, and the survey gives launch messaging customers already agree with.

• Beta users are too few to read

  Combine usage data with interviews.

• HiringProduct Marketing Manager, Calculation Engines and Portfolio Intelligence (London, posted September 22, 2026): use "the usage data we now have to spot where users stall"; own the Portfolio Intelligence release "end to end", "evidenced by users moving out of the beta programme into sustained use"; write "technical content at a regular cadence that Solutions Engineering uses in live deals" for "our developer community - the most demanding audience we serve"; and build "hx's position in actuarial AI". Marketing works "for a known universe of accounts".Source
• Your websiteUnderwriting Edge 2026 (launched September 10, 2026): 350 senior commercial P&C underwriters surveyed by Coleman Parkes, "split 43% UK and 57% US"; 44% name "senior judgment leaving the industry, without being passed on" as their top fear, coaching and knowledge-transfer technology gets "just 8%" of investment, and "Only 15%" say their firm captures what its best underwriters know. The full report sits behind a download form.Source

Map the steps from first model to production releases to agent use, find the two biggest drop-offs, and ship one asset per drop-off (a template, an Academy module, a code review session). Measure the step before and after.

Expansion inside existing carriers is cheaper than new logos, and targeted help beats general newsletters.

• Usage data incomplete

  Check with customer success notes.

• HiringProduct Marketing Manager, Calculation Engines and Portfolio Intelligence (London, posted September 22, 2026): use "the usage data we now have to spot where users stall"; own the Portfolio Intelligence release "end to end", "evidenced by users moving out of the beta programme into sustained use"; write "technical content at a regular cadence that Solutions Engineering uses in live deals" for "our developer community - the most demanding audience we serve"; and build "hx's position in actuarial AI". Marketing works "for a known universe of accounts".Source
• Hiringhx's description in every job post: the AI platform for "which risks to take, and how to price them", backed by a16z, Highland Europe and Battery Ventures, "trusted by nearly 50 of the world's largest insurers, with zero churn and billions in premiums flowing through hx", and building "the world's first domain-specific AI peer programmer for insurance".Source
• HiringEcosystem and education: a Strategic Partnerships Manager for "consulting firms, systems integrators, technology companies and data partners across North America", with "joint campaigns, events, content" and partner "accreditation and certification programmes"; a Senior Model Developer (Client Education) to move customers "from hx-led build to independent delivery" and turn delivery knowledge into "hx Academy content"; and a Technical Trainer for certification assessments where candidates "build real pricing tools".Source

Publish one spotlight a month with a working code pattern (a rating function, a test, an agent prompt), post it on GitHub, and give Solutions Engineering a short version to share in live deals.

Actuarial developers trust peers and code; a regular series becomes the reason they follow hx.

• Customers protect their code

  Use generic examples they approve.

• HiringProduct Marketing Manager, Calculation Engines and Portfolio Intelligence (London, posted September 22, 2026): use "the usage data we now have to spot where users stall"; own the Portfolio Intelligence release "end to end", "evidenced by users moving out of the beta programme into sustained use"; write "technical content at a regular cadence that Solutions Engineering uses in live deals" for "our developer community - the most demanding audience we serve"; and build "hx's position in actuarial AI". Marketing works "for a known universe of accounts".Source
• Your websiteDeveloper and learning content: blog "Developer Spotlight" posts with pricing developers at Sompo and Markel, "Top 10 prompts to try with hx's actuarial agent" and "How to measure AI ROI in commercial insurance: 6 proven frameworks"; the hx Academy with role pathways and a certification program for "rating tool development, integrations, and visualizations"; user groups in New York and London; and a 2024 State of Pricing "US edition".Source
• News coveragehx raised a $73 million Series B led by Battery Ventures with a16z in January 2024, saying it had grown sales 10x since its 2021 Series A "while staying profitable". Its public GitHub organisation has 6 repositories and no stars.Source

Offer a fixed 45-minute recorded interview, a draft within a week, one approval round, and a choice of formats (named, anonymised by line and size, or quote only). Ask at go-live and at each renewal, and give customers something back (award entries, speaking slots).

A smaller ask and a clear benefit raise the yes rate, and anonymised options unlock carriers who cannot be named.

• Legal approval delays

  Offer anonymised versions first.

• HiringCustomer Marketing Associate (London, posted August 27, 2026): "insurance is a tight-knit industry that trusts practitioner voices far more than it trusts vendors"; the role delivers "two published case studies (written, video, or otherwise) per quarter" plus two customer-contributed pieces, makes participation "low-lift" for customers, manages award submissions and grows engagement "particularly on LinkedIn".Source
• Your websiteCustomer stories include Aviva ("eleven lines of business"), DUAL ("nine offices"), Aegis, RB Jones, Rising Edge ("cut time to market 4x"), Allianz Commercial ("13 weeks") and Novacore, the Conshohocken, PA specialty MGA moving "all 20 of its specialty programs" (admitted, non-admitted and reinsurance) onto hx (announced August 27, 2026). Markel's US and Bermuda collaboration was announced in June 2025, with the CEO calling the US "a priority market".Source
• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source

Define five narrative moments for a first meeting, score recorded calls against them with AI, certify a seller after three passing calls, and share the best clips weekly.

Measuring what sellers actually say turns the narrative into deal behaviour.

• Sellers game the rubric

  Tie certification to outcomes over time.

• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source
• HiringRevenue roles: a Revenue Operations Leader (New York, October 2, 2026) to create "one coherent operating system across the full funnel" for a "multi-product and multi-market business"; a Head of Revenue Enablement, because today enablement has "no single owner, no operating cadence"; and a Business Value Consultant to build "ROI models", partner with US Sales "especially around AI Vanguard" and "define and codify the early US Value Consulting motion".Source

Create a Bootcamp page: who it is for, the five days, what you leave with, anonymised examples (submission triage agent, renewal repricing) and an application form. Feature it on the homepage and in US outreach.

A concrete five-day offer is easier to say yes to than "book a demo", and it is already the path to live premium.

• Demand exceeds capacity

  Use an application and a waiting list.

• HiringField engineering: the Head of Agentic Field Engineering post (New York, October 8, 2026), written by the President leading US expansion, says "we've proven the motion works in the US, but there is a ton of work required to scale it", taking insurers "from an initial custom demo, a Bootcamp, and through to live premium and expansion". The Agent Builder (New York, October 16, 2026) will "Run hands-on Bootcamps at customer sites, building working AI agents on their real problems in five days".Source
• Your websiteSitemap (248 URLs, checked October 22, 2026): 101 blog posts, 35 line-of-business pricing guides under /lob-pricing-factors/, 23 resources, 10 customer stories. All 35 pricing guides and the Florida page use the homepage's meta description ("hyperexponential is the agentic underwriting platform for commercial P&C insurers...") instead of their own. There is no /llms.txt, no podcast page and no page about the Bootcamp.Source
• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source

Turn the core model into a short web estimator (gross written premium, lines, underwriters, hours on rekeying and admin) that shows a range of value and offers a full business case session.

A credible estimate starts the CFO conversation early and captures intent the demo form misses.

• Overpromising

  Show ranges and assumptions.

• HiringRevenue roles: a Revenue Operations Leader (New York, October 2, 2026) to create "one coherent operating system across the full funnel" for a "multi-product and multi-market business"; a Head of Revenue Enablement, because today enablement has "no single owner, no operating cadence"; and a Business Value Consultant to build "ROI models", partner with US Sales "especially around AI Vanguard" and "define and codify the early US Value Consulting motion".Source
• Your websiteDeveloper and learning content: blog "Developer Spotlight" posts with pricing developers at Sompo and Markel, "Top 10 prompts to try with hx's actuarial agent" and "How to measure AI ROI in commercial insurance: 6 proven frameworks"; the hx Academy with role pathways and a certification program for "rating tool development, integrations, and visualizations"; user groups in New York and London; and a 2024 State of Pricing "US edition".Source
• Your websiteUnderwriting Edge 2026 (launched September 10, 2026): 350 senior commercial P&C underwriters surveyed by Coleman Parkes, "split 43% UK and 57% US"; 44% name "senior judgment leaving the industry, without being passed on" as their top fear, coaching and knowledge-transfer technology gets "just 8%" of investment, and "Only 15%" say their firm captures what its best underwriters know. The full report sits behind a download form.Source
• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source

Build one joint offer per partner (an EY pricing transformation assessment, a Guidewire integration pack), run a joint webinar each quarter, and map shared target accounts.

US carriers often buy through their consultants and core system vendor; joint plays reach them earlier.

• Partners push rivals

  Make hx the easiest to deliver.

• HiringEcosystem and education: a Strategic Partnerships Manager for "consulting firms, systems integrators, technology companies and data partners across North America", with "joint campaigns, events, content" and partner "accreditation and certification programmes"; a Senior Model Developer (Client Education) to move customers "from hx-led build to independent delivery" and turn delivery knowledge into "hx Academy content"; and a Technical Trainer for certification assessments where candidates "build real pricing tools".Source
• Your websitePartner directory: Deloitte has "a skilled team specifically trained on the hx Renew platform"; EY has "trained teams in London, New York, and offshore"; Guidewire runs "More than 450 insurers". Partners can apply through a "Become a partner" page.Source
• Your websiteThe US Admitted solution page sells "filed rate governance and DOI compliance", automated filing exhibits, ISO circular alignment and "Guidewire PolicyCenter integration", with eight FAQs, but shows no customer story, logo or quote. The customer stories page filters by "All, Specialty & Commercial, MGA, Reinsurance"; there is no US or admitted filter.Source

Define a standard kit per source (one article, three exec posts, five clips, one email, one sales snippet), with prompts and templates, and a calendar that ships the kit within ten days.

A fixed kit makes output predictable and gets more value from expensive research.

• Volume dilutes quality

  Review every asset against the brand voice.

• HiringContent Operations Associate (London, posted September 28, 2026): "A podcast episode or a report becomes clips, articles, exec posts, and social"; runs customer stories, "the podcast, thought leadership and executive comms" and a "named-voice programme"; drafts web copy "with Claude against a codified brand voice"; and will "Learn how we stay visible in AI-generated answers as well as search results".Source
• Your websiteUnderwriting Edge 2026 (launched September 10, 2026): 350 senior commercial P&C underwriters surveyed by Coleman Parkes, "split 43% UK and 57% US"; 44% name "senior judgment leaving the industry, without being passed on" as their top fear, coaching and knowledge-transfer technology gets "just 8%" of investment, and "Only 15%" say their firm captures what its best underwriters know. The full report sits behind a download form.Source

Define the stages (engaged, demo, Bootcamp, contract, live, expansion), measure conversion and time between each, and show premium flowing per account, so marketing, sales and field engineering share one number.

With a known universe of accounts, stage conversion matters more than lead volume.

• Data gaps

  Start with manual stage tags.

• HiringRevenue roles: a Revenue Operations Leader (New York, October 2, 2026) to create "one coherent operating system across the full funnel" for a "multi-product and multi-market business"; a Head of Revenue Enablement, because today enablement has "no single owner, no operating cadence"; and a Business Value Consultant to build "ROI models", partner with US Sales "especially around AI Vanguard" and "define and codify the early US Value Consulting motion".Source
• HiringField engineering: the Head of Agentic Field Engineering post (New York, October 8, 2026), written by the President leading US expansion, says "we've proven the motion works in the US, but there is a ton of work required to scale it", taking insurers "from an initial custom demo, a Bootcamp, and through to live premium and expansion". The Agent Builder (New York, October 16, 2026) will "Run hands-on Bootcamps at customer sites, building working AI agents on their real problems in five days".Source
• HiringProduct Marketing Manager, Calculation Engines and Portfolio Intelligence (London, posted September 22, 2026): use "the usage data we now have to spot where users stall"; own the Portfolio Intelligence release "end to end", "evidenced by users moving out of the beta programme into sustained use"; write "technical content at a regular cadence that Solutions Engineering uses in live deals" for "our developer community - the most demanding audience we serve"; and build "hx's position in actuarial AI". Marketing works "for a known universe of accounts".Source

Find the largest media files, replace autoplay video with a poster image on mobile, lazy-load below-the-fold sections, and move non-essential tags behind consent. Retest monthly.

Senior buyers clicking a LinkedIn post on a phone are first-time visitors; a lighter page keeps them.

• Design looks different

  Keep desktop unchanged.

• Google PageSpeedHomepage on mobile: performance 30/100; in the lab the headline word "Exponentially" takes 14.4 s to appear and the page downloads 19.2 MB over 201 requests, 17.8 MB of it from the Framer CDN; total blocking time 2.5 s. Real Chrome visitors pass Core Web Vitals (field LCP 1.48 s, INP 176 ms, CLS 0.01), though field LCP was 25% slower than the previous period.Source

Each quarter, publish approved rate changes by state and line from public filings, with commentary from hx actuaries. Gate the full data, and send the state slice to carriers writing there.

A recurring data product brings US pricing teams back every quarter and makes hx the source on filed rates.

• Data collection is heavy

  Start with three states and two lines.

• Your website"Commercial Auto Insurance in Florida" (dated May 15, 2026) is a detailed state guide for pricing teams (HB 837, OIR filing pathways, Milliman loss data). Its breadcrumb reads "Commercial Auto Insurance by State", and it links to "Commercial Auto Insurance in Georgia", "Commercial Auto Insurance in Alabama", "Commercial Insurance in Florida" and "Workers' Compensation Insurance in Florida", but all four links returned 404 when checked twice on October 22, 2026, and Florida is the only state page in the sitemap.Source
• Your websiteThe US Admitted solution page sells "filed rate governance and DOI compliance", automated filing exhibits, ISO circular alignment and "Guidewire PolicyCenter integration", with eight FAQs, but shows no customer story, logo or quote. The customer stories page filters by "All, Specialty & Commercial, MGA, Reinsurance"; there is no US or admitted filter.Source
• HiringDirector of Solutions Marketing (New York, posted September 24, 2026): "The US is our fastest-growing market"; the role will "Build the US solution narrative and pressure-test it with 10+ customers and prospects", certify "100% of US sellers within six months of launch, using call review data", "Develop a repository of US-specific proof points and case studies", and own "the US content strategy for flagship marketing moments, including HX Live-NY". Buying decisions "are made by chief actuaries, CFOs, and boards".Source

Offer a free entry-level "Python and AI for pricing" certification on the hx Academy, open to anyone, with a badge for LinkedIn. Partner with actuarial societies and universities.

Training future actuaries builds a talent pool customers want and makes hx familiar before the buying decision.

• Support load

  Community forum and office hours.

• Your websiteDeveloper and learning content: blog "Developer Spotlight" posts with pricing developers at Sompo and Markel, "Top 10 prompts to try with hx's actuarial agent" and "How to measure AI ROI in commercial insurance: 6 proven frameworks"; the hx Academy with role pathways and a certification program for "rating tool development, integrations, and visualizations"; user groups in New York and London; and a 2024 State of Pricing "US edition".Source
• HiringEcosystem and education: a Strategic Partnerships Manager for "consulting firms, systems integrators, technology companies and data partners across North America", with "joint campaigns, events, content" and partner "accreditation and certification programmes"; a Senior Model Developer (Client Education) to move customers "from hx-led build to independent delivery" and turn delivery knowledge into "hx Academy content"; and a Technical Trainer for certification assessments where candidates "build real pricing tools".Source
• HiringProduct Marketing Manager, Calculation Engines and Portfolio Intelligence (London, posted September 22, 2026): use "the usage data we now have to spot where users stall"; own the Portfolio Intelligence release "end to end", "evidenced by users moving out of the beta programme into sustained use"; write "technical content at a regular cadence that Solutions Engineering uses in live deals" for "our developer community - the most demanding audience we serve"; and build "hx's position in actuarial AI". Marketing works "for a known universe of accounts".Source

Build a campaign around capturing underwriting judgment: a framework, a maturity check, customer examples, and product messaging that connects governed models and agents to the problem.

Naming a problem buyers already feel gives hx a category it leads, away from feature lists.

• Sounds abstract

  Lead with customer examples.

• Your websiteUnderwriting Edge 2026 (launched September 10, 2026): 350 senior commercial P&C underwriters surveyed by Coleman Parkes, "split 43% UK and 57% US"; 44% name "senior judgment leaving the industry, without being passed on" as their top fear, coaching and knowledge-transfer technology gets "just 8%" of investment, and "Only 15%" say their firm captures what its best underwriters know. The full report sits behind a download form.Source
• HiringProduct Marketing Manager, Calculation Engines and Portfolio Intelligence (London, posted September 22, 2026): use "the usage data we now have to spot where users stall"; own the Portfolio Intelligence release "end to end", "evidenced by users moving out of the beta programme into sustained use"; write "technical content at a regular cadence that Solutions Engineering uses in live deals" for "our developer community - the most demanding audience we serve"; and build "hx's position in actuarial AI". Marketing works "for a known universe of accounts".Source
• Hiringhx's description in every job post: the AI platform for "which risks to take, and how to price them", backed by a16z, Highland Europe and Battery Ventures, "trusted by nearly 50 of the world's largest insurers, with zero churn and billions in premiums flowing through hx", and building "the world's first domain-specific AI peer programmer for insurance".Source

Publish three clean example models (a simple cyber rater, a treaty excess-of-loss example, a test suite) under an open licence, with a link to the hx Academy and the developer spotlight.

Public code shows quality and draws actuarial developers to hx before any sales contact.

• Exposes product logic

  Publish generic examples only.

• News coveragehx raised a $73 million Series B led by Battery Ventures with a16z in January 2024, saying it had grown sales 10x since its 2021 Series A "while staying profitable". Its public GitHub organisation has 6 repositories and no stars.Source
• Your websiteDeveloper and learning content: blog "Developer Spotlight" posts with pricing developers at Sompo and Markel, "Top 10 prompts to try with hx's actuarial agent" and "How to measure AI ROI in commercial insurance: 6 proven frameworks"; the hx Academy with role pathways and a certification program for "rating tool development, integrations, and visualizations"; user groups in New York and London; and a 2024 State of Pricing "US edition".Source
• HiringProduct Marketing Manager, Calculation Engines and Portfolio Intelligence (London, posted September 22, 2026): use "the usage data we now have to spot where users stall"; own the Portfolio Intelligence release "end to end", "evidenced by users moving out of the beta programme into sustained use"; write "technical content at a regular cadence that Solutions Engineering uses in live deals" for "our developer community - the most demanding audience we serve"; and build "hx's position in actuarial AI". Marketing works "for a known universe of accounts".Source

Run small customer-hosted user groups in Bermuda and Toronto, with one customer talk and one product session each, and invite prospects in the same market.

Small local events spread peer proof in markets where everyone knows each other.

• Low turnout

  Keep events small and local.

• Your websiteDeveloper and learning content: blog "Developer Spotlight" posts with pricing developers at Sompo and Markel, "Top 10 prompts to try with hx's actuarial agent" and "How to measure AI ROI in commercial insurance: 6 proven frameworks"; the hx Academy with role pathways and a certification program for "rating tool development, integrations, and visualizations"; user groups in New York and London; and a 2024 State of Pricing "US edition".Source
• Your websiteCustomer stories include Aviva ("eleven lines of business"), DUAL ("nine offices"), Aegis, RB Jones, Rising Edge ("cut time to market 4x"), Allianz Commercial ("13 weeks") and Novacore, the Conshohocken, PA specialty MGA moving "all 20 of its specialty programs" (admitted, non-admitted and reinsurance) onto hx (announced August 27, 2026). Markel's US and Bermuda collaboration was announced in June 2025, with the CEO calling the US "a priority market".Source
• HiringCustomer Marketing Associate (London, posted August 27, 2026): "insurance is a tight-knit industry that trusts practitioner voices far more than it trusts vendors"; the role delivers "two published case studies (written, video, or otherwise) per quarter" plus two customer-contributed pieces, makes participation "low-lift" for customers, manages award submissions and grows engagement "particularly on LinkedIn".Source

Publish an aggregated, quarterly-updated premium figure and the number of models in production, with a short method note. Use it in press and sales.

A moving number signals momentum to buyers and investors.

• Customer confidentiality

  Aggregate only.

• Hiringhx's description in every job post: the AI platform for "which risks to take, and how to price them", backed by a16z, Highland Europe and Battery Ventures, "trusted by nearly 50 of the world's largest insurers, with zero churn and billions in premiums flowing through hx", and building "the world's first domain-specific AI peer programmer for insurance".Source
• News coveragehx raised a $73 million Series B led by Battery Ventures with a16z in January 2024, saying it had grown sales 10x since its 2021 Series A "while staying profitable". Its public GitHub organisation has 6 repositories and no stars.Source