Pediatrics Plus growth playbook

Before the coordinators start, give the six pages one standard: a unique title and description naming the town, services and setting; the phone as a tap-to-call link at the top; the address with a map link and the town families search for (Searcy farm in Kensett); a "Get Started" button that preselects the location; and Organization/MedicalClinic structured data with address, phone and hours. Check each matches its Google Business Profile, then roll the same template out to the other 15 pages, starting with the three Texas pages that show no phone at all.

Most parents look a clinic up on a phone after a pediatrician mentions it. A tappable number and an accurate local description turn the coordinators' work in the community into calls and enrollment forms that can be counted by location.

[ ] Title: Pediatric Therapy in <Town>, <State> | <setting>
[ ] Unique description naming services and setting
[ ] Phone as a tap-to-call link above the fold
[ ] Address + map link (and the town families search for)
[ ] Get Started button with the location preselected
[ ] Structured data: name, address, phone, hours
[ ] Matches the Google Business Profile
[ ] Canonical tag
[ ] Reviewed by the site director

• Wrong details hurt more than missing ones

  Have each site director confirm hours and numbers before publishing.

• Health information in tracking

  Track clicks and form counts only; never send form contents to analytics.

• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source
• HiringA second Marketing Coordinator - Arkansas (Searcy, Cabot + Sherwood), posted the same day with the same duties and a Searcy home base: attending and promoting "location specific marketing events" (nights and weekends) and acting as "the boots on the ground liaison" with neighbouring businesses, doctors and specialists.Source
• Your websitePhone numbers on location pages: 13 of 21 pages print the number as plain text with no tap-to-call link, including the Conway, Little Rock, North Little Rock and Sherwood clinics; the farm pages use tap-to-call links. The Plano, Prosper and Frisco South pages (former Behavior Exchange clinics) show an address but no phone number at all.Source
• Your websiteMeta descriptions on the 21 location pages: 12 (Broken Arrow, Bryant, Cabot, Conway Farm, Frisco South, Joplin, Plano, Prosper, Rogers, Searcy, Springdale and Tahlequah) share one description, "Pediatrics Plus offers pediatric therapy services at several locations throughout Arkansas as well as one in Texas", which is out of date now that there are four Texas clinics plus Missouri and Oklahoma. None of the 21 pages has a canonical tag. The Conway clinic description reads "Our state of the art facility sits in Conway sits on five beautiful acres."Source
• Your websiteThe Searcy farm page is titled "Pediatric Therapy Services in Searcy, AR" but its text still says "it's coming to Searcy. Our farm is now open at 1220 Whitney Lane in Kensett!"; the news page announced the Searcy Farm grand opening on February 19, 2026.Source
• Your websiteIndexing basics: /sitemap.xml returns 404 and robots.txt (the Joomla default) lists no sitemap; the homepage, locations page and location pages checked carry no structured data (no JSON-LD for the organization, locations or services). The site runs on Joomla.Source

Make step one short: parent name, phone, email, town or preferred location, services of interest and how they heard about Pediatrics Plus. Send it, show the next steps from the referral page, and collect insurance on the call or in the welcome packet. Keep the full form as an optional step two for parents who have their card at hand. Route the change through compliance and the form vendor's privacy settings.

A shorter first step lets more parents start, and Family Relations already does the insurance work by phone.

• More incomplete leads

  Family Relations calls within one business day and logs the outcome.

• Sensitive data handling

  Compliance approves the new form before launch.

• Your websiteThe "Get Started" form asks up front for home address, child's name and date of birth, insurance carrier, member ID, policy holder and their date of birth, group number and Medicaid number, plus a location (21 sites and Counseling & Diagnostics in Little Rock) and services. "Where did you hear about us?" offers Social Media, Online, TV, Magazine, Newspaper, Radio, Local Event, Friend, Doctor, Mailer, Therapist, Blog/Influencer, Billboard, Rise, Previous Patient and EI Service Coordinator.Source
• HiringFamily Relations Specialist - Arkansas (posted October 22, 2026) and - Texas (Frisco, posted October 8): "completes the referral process for outpatient therapy and developmental preschool operations", "Explains insurance benefits, discusses funding options, and schedules outpatient evaluations with parents", and communicates with state agencies and sites by phone and email.Source
• Your websiteReferral process page: a physician referral or the enrollment form starts intake; "you may need two prescriptions or referrals" depending on payor (one for the evaluation, one to sign off the treatment plan); a Family Relations Specialist gathers insurance and sends a "Welcome Packet" by text or email; after the evaluation "your therapist will call with the results within 48 business hours".Source

Add an optional "Which doctor or clinic?" field when Doctor or Therapist is chosen, pass the page and campaign the parent came from as hidden fields, and keep the answers in the intake system with the location. Each week, report forms, scheduled evaluations and starts by source and location, so the coordinators can see which practices and events produce families.

Weekly doctor visits cost food and staff time; a per-practice count shows where to spend them.

• Parents skip optional fields

  Family Relations confirms the source on the intake call.

• Your websiteThe "Get Started" form asks up front for home address, child's name and date of birth, insurance carrier, member ID, policy holder and their date of birth, group number and Medicaid number, plus a location (21 sites and Counseling & Diagnostics in Little Rock) and services. "Where did you hear about us?" offers Social Media, Online, TV, Magazine, Newspaper, Radio, Local Event, Friend, Doctor, Mailer, Therapist, Blog/Influencer, Billboard, Rise, Previous Patient and EI Service Coordinator.Source
• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source
• HiringA second Marketing Coordinator - Arkansas (Searcy, Cabot + Sherwood), posted the same day with the same duties and a Searcy home base: attending and promoting "location specific marketing events" (nights and weekends) and acting as "the boots on the ground liaison" with neighbouring businesses, doctors and specialists.Source
• HiringFamily Relations Specialist - Arkansas (posted October 22, 2026) and - Texas (Frisco, posted October 8): "completes the referral process for outpatient therapy and developmental preschool operations", "Explains insurance benefits, discusses funding options, and schedules outpatient evaluations with parents", and communicates with state agencies and sites by phone and email.Source

Show the preschool enrollment message as a fixed-height banner under the menu (or a section on the page) instead of a modal, reserve space for images and the translation widget, and retire or update the seasonal message when the season ends.

A page that does not jump is easier to use on a phone, and Google uses layout stability in its page experience signals.

• Fewer preschool clicks

  Compare banner clicks with the old pop-up clicks.

• Google PageSpeedHomepage, mobile lab test: performance 36, Largest Contentful Paint 26.2 s on the "Register Now for Fall!" pop-up; accessibility 100 and SEO 100. Real Chrome visitors (Chrome UX Report): LCP about 2.5 s on the page and 2.1 s across the site, but layout shift (CLS) of 0.28 on the page and 0.20 site-wide, above the 0.1 "good" limit, and site LCP 25% slower than before.Source
• Your websiteHomepage: "Serving families in Arkansas, Missouri, Oklahoma + Texas!", services in "three unique settings: an outpatient clinic, a farm and a developmental preschool"; a pop-up "Register Now for Fall! ... Enroll now to reserve your child's spot in our Developmental Preschool"; and an automated Spanish translation widget with a disclaimer that "errors, omissions, or differences in meaning may occur".Source

Turn on a Joomla sitemap extension, list it in robots.txt and submit it in Google Search Console; add self-canonical tags; check every location, service and news page is indexed.

Each new location starts with no local reputation; being indexed in days rather than weeks matters for its first families.

• Old pages indexed

  Leave out retired pages and redirect them.

• Your websiteIndexing basics: /sitemap.xml returns 404 and robots.txt (the Joomla default) lists no sitemap; the homepage, locations page and location pages checked carry no structured data (no JSON-LD for the organization, locations or services). The site runs on Joomla.Source
• Your websiteLocations page (checked October 22, 2026): 21 locations in Arkansas, Missouri, Oklahoma and Texas in three types (developmental preschool, farm, outpatient clinic): Alma, Arkadelphia, Conway, Little Rock, North Little Rock, Russellville, Sherwood and Van Buren (clinic + preschool); farms in Bryant, Cabot, Conway, Rogers, Searcy, Springdale and Tahlequah; clinics in Frisco (two), Plano and Prosper, Texas; temporary locations in Broken Arrow, OK and Joplin, MO.Source
• Your websiteNews page: "Newsweek Names Pediatrics Plus One of America's Greatest Midsize Workplaces in Health Care for 2026" (October 12, 2026); "Named Best of AY 2026 in Two Categories" (May 4); a second Northwest Arkansas farm opened (June 25); "Pediatrics Plus Is Opening in Joplin on February 2!" (January 22); the Searcy Farm grand opening (February 19); a new Tahlequah, OK location (announced April 2025).Source

Have billing confirm the accepted funding sources for Missouri and Oklahoma, add them to the FAQ and to those location pages, and add a short "What to expect with insurance" box per state. Compliance reviews the wording.

Clear payer information lets families self-qualify and saves Family Relations calls.

• Coverage varies by plan

  Say benefits are verified for each child.

• Your websiteFAQ page: "In Arkansas, we accept TEFRA, AR Medicaid, SSI, Insurance, Early Intervention, and Private Pay. In Texas, we accept Insurance and Private Pay." The page does not mention Missouri or Oklahoma, where the Joplin, Tahlequah and Broken Arrow locations are.Source
• Your websiteLocations page (checked October 22, 2026): 21 locations in Arkansas, Missouri, Oklahoma and Texas in three types (developmental preschool, farm, outpatient clinic): Alma, Arkadelphia, Conway, Little Rock, North Little Rock, Russellville, Sherwood and Van Buren (clinic + preschool); farms in Bryant, Cabot, Conway, Rogers, Searcy, Springdale and Tahlequah; clinics in Frisco (two), Plano and Prosper, Texas; temporary locations in Broken Arrow, OK and Joplin, MO.Source
• HiringFamily Relations Specialist - Arkansas (posted October 22, 2026) and - Texas (Frisco, posted October 8): "completes the referral process for outpatient therapy and developmental preschool operations", "Explains insurance benefits, discusses funding options, and schedules outpatient evaluations with parents", and communicates with state agencies and sites by phone and email.Source

Build one page for referring providers: how to refer by fax or form per location, what Pediatrics Plus needs (the two-prescription rule by payor), turnaround times the team can stand behind, and a sign-up for the physician communication. Leave a one-page kit and a QR code to the page at every visit, tracked by practice.

Making a referral easy for a busy front desk is the best thank-you a doctor's office can get, and it gives each visit a measurable result.

• Promises on timing

  Publish only timelines the sites meet today.

• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source
• Your websiteReferral process page: a physician referral or the enrollment form starts intake; "you may need two prescriptions or referrals" depending on payor (one for the evaluation, one to sign off the treatment plan); a Family Relations Specialist gathers insurance and sends a "Welcome Packet" by text or email; after the evaluation "your therapist will call with the results within 48 business hours".Source
• Your websiteOur Research page: research "as we collaborate with various universities and other researchers", and "our company provides consistent communication to area physicians highlighting specific practices, issues, and trending topics in pediatric therapy", with a Research and Professional Relations Coordinator as the contact.Source
• Your websitePhone numbers on location pages: 13 of 21 pages print the number as plain text with no tap-to-call link, including the Conway, Little Rock, North Little Rock and Sherwood clinics; the farm pages use tap-to-call links. The Plano, Prosper and Frisco South pages (former Behavior Exchange clinics) show an address but no phone number at all.Source

Send the referring office a short, compliant status note at each milestone through the channel they already use (fax or secure portal), with a single contact for questions. Report to each practice monthly how many of its referrals started. Compliance sets what can be shared.

Doctors refer more to providers who keep them informed, and the coordinators can bring the monthly numbers to visits.

• Privacy

  Share only what is permitted with the treating provider.

• Your websiteReferral process page: a physician referral or the enrollment form starts intake; "you may need two prescriptions or referrals" depending on payor (one for the evaluation, one to sign off the treatment plan); a Family Relations Specialist gathers insurance and sends a "Welcome Packet" by text or email; after the evaluation "your therapist will call with the results within 48 business hours".Source
• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source
• HiringFamily Relations Specialist - Arkansas (posted October 22, 2026) and - Texas (Frisco, posted October 8): "completes the referral process for outpatient therapy and developmental preschool operations", "Explains insurance benefits, discusses funding options, and schedules outpatient evaluations with parents", and communicates with state agencies and sites by phone and email.Source

Offer each group something useful: a free talk on finding services, the resource hub for their town, and a partner link (or code on the form) so referrals can be counted. Thank partners publicly and list them on the hub.

Parents trust other parents; a tracked link shows which groups help families find care.

• Groups dislike promotion

  Lead with resources, not ads.

• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source
• Your websiteFamily Resource Hub: town-by-town lists of support organisations, parent Facebook groups (for example NWA Mom 2 Mom, Central Arkansas Autism Families), inclusive parks and sensory-friendly events for Alma/Van Buren, Bryant, Cabot, Conway, Jonesboro, Little Rock and more.Source
• Your websiteThe "Get Started" form asks up front for home address, child's name and date of birth, insurance carrier, member ID, policy holder and their date of birth, group number and Medicaid number, plus a location (21 sites and Counseling & Diagnostics in Little Rock) and services. "Where did you hear about us?" offers Social Media, Online, TV, Magazine, Newspaper, Radio, Local Event, Friend, Doctor, Mailer, Therapist, Blog/Influencer, Billboard, Rise, Previous Patient and EI Service Coordinator.Source

Give each event its own short link and QR code to a page with that location's Get Started form, list events on the events calendar, collect opt-in contact details at the table, and follow up within two days.

Events are expensive in staff time; measured results show which ones to repeat.

• Low scans

  Offer a takeaway the QR code leads to.

• HiringA second Marketing Coordinator - Arkansas (Searcy, Cabot + Sherwood), posted the same day with the same duties and a Searcy home base: attending and promoting "location specific marketing events" (nights and weekends) and acting as "the boots on the ground liaison" with neighbouring businesses, doctors and specialists.Source
• Your websiteThe "Get Started" form asks up front for home address, child's name and date of birth, insurance carrier, member ID, policy holder and their date of birth, group number and Medicaid number, plus a location (21 sites and Counseling & Diagnostics in Little Rock) and services. "Where did you hear about us?" offers Social Media, Online, TV, Magazine, Newspaper, Radio, Local Event, Friend, Doctor, Mailer, Therapist, Blog/Influencer, Billboard, Rise, Previous Patient and EI Service Coordinator.Source

Define the steps (screener, ITP conference, eligibility, approval, start date), send an automatic note when a family moves a step, and keep the monthly email for families who have not. Add a "what happens next" page per step.

Families who know where they stand are less likely to drop out or choose another programme.

• Over-communication

  Only send when a step changes.

• HiringEnrollment Coordinator (Conway, posted October 8, 2026): manages "the process of enrolling clients into the EIDT program", will "Email families monthly to update them on where we are in the enrollment process", monitors ITP conferences and screeners, and handles therapy and preschool Medicaid audits.Source
• Your websiteHomepage: "Serving families in Arkansas, Missouri, Oklahoma + Texas!", services in "three unique settings: an outpatient clinic, a farm and a developmental preschool"; a pop-up "Register Now for Fall! ... Enroll now to reserve your child's spot in our Developmental Preschool"; and an automated Spanish translation widget with a disclaimer that "errors, omissions, or differences in meaning may occur".Source

Add phones and hours to the Plano, Prosper and Frisco South pages, update their Google Business Profiles to the new name, redirect any old Behavior Exchange pages or domain to the matching location, and publish a short note for existing families about what changed and what did not.

Name changes lose search traffic and reviews unless the old name is carried across.

• Losing reviews

  Rename profiles rather than create new ones.

• Your websiteThree Texas pages are titled "Outpatient Clinic (Formerly The Behavior Exchange)" (Frisco South, Plano, Prosper): "Formerly The Behavior Exchange, this location is now part of Pediatrics Plus. In addition to ABA services, families have access to physical, occupation, and speech therapy."Source
• Your websitePhone numbers on location pages: 13 of 21 pages print the number as plain text with no tap-to-call link, including the Conway, Little Rock, North Little Rock and Sherwood clinics; the farm pages use tap-to-call links. The Plano, Prosper and Frisco South pages (former Behavior Exchange clinics) show an address but no phone number at all.Source
• HiringFamily Relations Specialist - Arkansas (posted October 22, 2026) and - Texas (Frisco, posted October 8): "completes the referral process for outpatient therapy and developmental preschool operations", "Explains insurance benefits, discusses funding options, and schedules outpatient evaluations with parents", and communicates with state agencies and sites by phone and email.Source

Translate the Get Started form, referral process, FAQ and the location pages with a reviewed human translation, offer a Spanish call-back option, and track Spanish forms.

Families acting in their first language are more confident, and the pages can rank for Spanish searches.

• Staff capacity

  Launch where Spanish-speaking staff are available.

• Your websiteHomepage: "Serving families in Arkansas, Missouri, Oklahoma + Texas!", services in "three unique settings: an outpatient clinic, a farm and a developmental preschool"; a pop-up "Register Now for Fall! ... Enroll now to reserve your child's spot in our Developmental Preschool"; and an automated Spanish translation widget with a disclaimer that "errors, omissions, or differences in meaning may occur".Source
• Your websiteReferral process page: a physician referral or the enrollment form starts intake; "you may need two prescriptions or referrals" depending on payor (one for the evaluation, one to sign off the treatment plan); a Family Relations Specialist gathers insurance and sends a "Welcome Packet" by text or email; after the evaluation "your therapist will call with the results within 48 business hours".Source
• Your websiteThe "Get Started" form asks up front for home address, child's name and date of birth, insurance carrier, member ID, policy holder and their date of birth, group number and Medicaid number, plus a location (21 sites and Counseling & Diagnostics in Little Rock) and services. "Where did you hear about us?" offers Social Media, Online, TV, Magazine, Newspaper, Radio, Local Event, Friend, Doctor, Mailer, Therapist, Blog/Influencer, Billboard, Rise, Previous Patient and EI Service Coordinator.Source

Ask every family at a natural moment (after a progress meeting or graduation) with a short link to that location's profile; never offer incentives; reply to reviews without confirming anyone is a patient or sharing any health detail.

Recent reviews build local trust and help local search ranking.

• Privacy in replies

  Use approved reply templates.

• Your websiteLocation pages for the Conway, Little Rock, Sherwood and North Little Rock clinics describe the buildings in detail (for example Conway: "40,000+ fully accessible square feet", a feeding and swallowing lab, an integrated year-round developmental preschool and a full-time registered nurse); the farm pages list the farmhouse kitchen, barn, greenhouse, chicken coop and gardens. None embeds a video tour, map or reviews.Source
• Competitor researchLocal alternatives: Reach Therapy Services ("Pediatric Therapy Clinic in Arkansas", physical, occupational and speech therapy and ABA, phone in the site header); KIDS ABA Services in Conway (a directory listing says it has verified it keeps no waiting list); KidSource Therapy, which opened a Conway clinic for speech, occupational and physical therapy and says it has served Arkansas families for over 25 years.See the research Source
• Your websiteLocations page (checked October 22, 2026): 21 locations in Arkansas, Missouri, Oklahoma and Texas in three types (developmental preschool, farm, outpatient clinic): Alma, Arkadelphia, Conway, Little Rock, North Little Rock, Russellville, Sherwood and Van Buren (clinic + preschool); farms in Bryant, Cabot, Conway, Rogers, Searcy, Springdale and Tahlequah; clinics in Frisco (two), Plano and Prosper, Texas; temporary locations in Broken Arrow, OK and Joplin, MO.Source

Film a two-minute tour of each location (no children shown without written consent), embed it on the location page, and use cut-downs on Facebook and Instagram for that town.

Parents choosing a provider want to see where their child will spend time; a tour answers that before the call.

• Privacy

  Film empty spaces or staff only.

• Social channelsYouTube @pediatricsplus: 129 videos, 677 subscribers, about 150,000 views; Facebook pages for families (PedsPlusAR) and for careers (PediatricsPlusCareers); Instagram @PediatricsPlus.Source
• Your websiteLocation pages for the Conway, Little Rock, Sherwood and North Little Rock clinics describe the buildings in detail (for example Conway: "40,000+ fully accessible square feet", a feeding and swallowing lab, an integrated year-round developmental preschool and a full-time registered nurse); the farm pages list the farmhouse kitchen, barn, greenhouse, chicken coop and gardens. None embeds a video tour, map or reviews.Source
• Competitor researchLocal alternatives: Reach Therapy Services ("Pediatric Therapy Clinic in Arkansas", physical, occupational and speech therapy and ABA, phone in the site header); KIDS ABA Services in Conway (a directory listing says it has verified it keeps no waiting list); KidSource Therapy, which opened a Conway clinic for speech, occupational and physical therapy and says it has served Arkansas families for over 25 years.See the research Source

Show the badges on the homepage, location pages and careers pages; add them to the physician kit and event materials; and keep an awards calendar for the coordinators with deadlines per town.

Third-party recognition reassures parents and candidates.

• Badge rules

  Follow each award's usage terms.

• Your websiteNews page: "Newsweek Names Pediatrics Plus One of America's Greatest Midsize Workplaces in Health Care for 2026" (October 12, 2026); "Named Best of AY 2026 in Two Categories" (May 4); a second Northwest Arkansas farm opened (June 25); "Pediatrics Plus Is Opening in Joplin on February 2!" (January 22); the Searcy Farm grand opening (February 19); a new Tahlequah, OK location (announced April 2025).Source
• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source
• HiringWider hiring on its Greenhouse boards: a Director of Summer Camp - Conway (September 23) and Summer Camp Counselors (October 19), Early Childhood Behavior and Classroom Coaches in Conway and Van Buren, Billing Specialists for Arkansas and Texas, a Therapy Recruiter for Northwest Arkansas, and Registered Behavior Technician and Autism Specialist Trainee roles at about 20 sites posted October 8.Source

Update the camp page to "2027: join the interest list", collect opt-in contacts, tell current families first, and announce dates and the theme in winter.

Families plan summers early; a list fills places before spring.

• Interest does not convert

  Give list families a short priority window.

• Your websiteSummer Camp page: a full-time camp for children with special needs in Alma, Conway and Little Rock, Monday to Friday 8 a.m. to 3:30 p.m., June 1 to late July, with the 2026 theme "Passport to Possibilities" and therapy during camp "if your child qualifies".Source
• HiringWider hiring on its Greenhouse boards: a Director of Summer Camp - Conway (September 23) and Summer Camp Counselors (October 19), Early Childhood Behavior and Classroom Coaches in Conway and Van Buren, Billing Specialists for Arkansas and Texas, a Therapy Recruiter for Northwest Arkansas, and Registered Behavior Technician and Autism Specialist Trainee roles at about 20 sites posted October 8.Source

Make one careers page per region with the Newsweek award, training path from trainee to RBT, real pay ranges and the nearest sites; promote it in the same parent groups and community events; and share open capacity by site with marketing weekly so campaigns push where there is room.

Matching marketing to capacity avoids sending families to sites with waits.

• Mixed messages at events

  Separate tables or materials for families and candidates.

• HiringWider hiring on its Greenhouse boards: a Director of Summer Camp - Conway (September 23) and Summer Camp Counselors (October 19), Early Childhood Behavior and Classroom Coaches in Conway and Van Buren, Billing Specialists for Arkansas and Texas, a Therapy Recruiter for Northwest Arkansas, and Registered Behavior Technician and Autism Specialist Trainee roles at about 20 sites posted October 8.Source
• Your websiteNews page: "Newsweek Names Pediatrics Plus One of America's Greatest Midsize Workplaces in Health Care for 2026" (October 12, 2026); "Named Best of AY 2026 in Two Categories" (May 4); a second Northwest Arkansas farm opened (June 25); "Pediatrics Plus Is Opening in Joplin on February 2!" (January 22); the Searcy Farm grand opening (February 19); a new Tahlequah, OK location (announced April 2025).Source
• Social channelsYouTube @pediatricsplus: 129 videos, 677 subscribers, about 150,000 views; Facebook pages for families (PedsPlusAR) and for careers (PediatricsPlusCareers); Instagram @PediatricsPlus.Source

Measure typical days from form to evaluation and from evaluation to start by state, publish honest ranges, and show what parents can do to speed things up (send previous reports, ask the doctor for both prescriptions).

Clear expectations reduce drop-off and repeated calls.

• Long waits look bad

  Publish with what is being done to shorten them.

• Your websiteReferral process page: a physician referral or the enrollment form starts intake; "you may need two prescriptions or referrals" depending on payor (one for the evaluation, one to sign off the treatment plan); a Family Relations Specialist gathers insurance and sends a "Welcome Packet" by text or email; after the evaluation "your therapist will call with the results within 48 business hours".Source
• Competitor researchLocal alternatives: Reach Therapy Services ("Pediatric Therapy Clinic in Arkansas", physical, occupational and speech therapy and ABA, phone in the site header); KIDS ABA Services in Conway (a directory listing says it has verified it keeps no waiting list); KidSource Therapy, which opened a Conway clinic for speech, occupational and physical therapy and says it has served Arkansas families for over 25 years.See the research Source
• HiringFamily Relations Specialist - Arkansas (posted October 22, 2026) and - Texas (Frisco, posted October 8): "completes the referral process for outpatient therapy and developmental preschool operations", "Explains insurance benefits, discusses funding options, and schedules outpatient evaluations with parents", and communicates with state agencies and sites by phone and email.Source

Connect form source, intake, evaluation, approval and start dates in one report per location (in the existing practice and intake systems), so marketing, site directors and recruiting see the same numbers each week.

A shared funnel shows where families are lost and which sources produce starts, not just inquiries.

• Health data exposure

  Report counts, not individuals.

• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source
• HiringFamily Relations Specialist - Arkansas (posted October 22, 2026) and - Texas (Frisco, posted October 8): "completes the referral process for outpatient therapy and developmental preschool operations", "Explains insurance benefits, discusses funding options, and schedules outpatient evaluations with parents", and communicates with state agencies and sites by phone and email.Source
• HiringEnrollment Coordinator (Conway, posted October 8, 2026): manages "the process of enrolling clients into the EIDT program", will "Email families monthly to update them on where we are in the enrollment process", monitors ITP conferences and screeners, and handles therapy and preschool Medicaid audits.Source
• Your websiteThe "Get Started" form asks up front for home address, child's name and date of birth, insurance carrier, member ID, policy holder and their date of birth, group number and Medicaid number, plus a location (21 sites and Counseling & Diagnostics in Little Rock) and services. "Where did you hear about us?" offers Social Media, Online, TV, Magazine, Newspaper, Radio, Local Event, Friend, Doctor, Mailer, Therapist, Blog/Influencer, Billboard, Rise, Previous Patient and EI Service Coordinator.Source

Run quarterly lunch-and-learns (in person or online) by Pediatrics Plus clinicians on topics physicians ask about, publish summaries on the research page, and email them to the physician list from the referral kit. All content goes through clinical review.

Education builds trust with referring offices beyond the weekly visit.

• Clinic time

  Rotate speakers.

• Your websiteOur Research page: research "as we collaborate with various universities and other researchers", and "our company provides consistent communication to area physicians highlighting specific practices, issues, and trending topics in pediatric therapy", with a Research and Professional Relations Coordinator as the contact.Source
• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source

Write the launch kit: page template, profile, physician kit, partner list, opening event, recruiting page and a 90-day scorecard, then run the next opening on it and refine.

Launches get faster and the first families arrive sooner.

• Each market differs

  Keep local steps flexible.

• Your websiteNews page: "Newsweek Names Pediatrics Plus One of America's Greatest Midsize Workplaces in Health Care for 2026" (October 12, 2026); "Named Best of AY 2026 in Two Categories" (May 4); a second Northwest Arkansas farm opened (June 25); "Pediatrics Plus Is Opening in Joplin on February 2!" (January 22); the Searcy Farm grand opening (February 19); a new Tahlequah, OK location (announced April 2025).Source
• Your websiteLocations page (checked October 22, 2026): 21 locations in Arkansas, Missouri, Oklahoma and Texas in three types (developmental preschool, farm, outpatient clinic): Alma, Arkadelphia, Conway, Little Rock, North Little Rock, Russellville, Sherwood and Van Buren (clinic + preschool); farms in Bryant, Cabot, Conway, Rogers, Searcy, Springdale and Tahlequah; clinics in Frisco (two), Plano and Prosper, Texas; temporary locations in Broken Arrow, OK and Joplin, MO.Source
• Your websiteThe Searcy farm page is titled "Pediatric Therapy Services in Searcy, AR" but its text still says "it's coming to Searcy. Our farm is now open at 1220 Whitney Lane in Kensett!"; the news page announced the Searcy Farm grand opening on February 19, 2026.Source
• HiringMarketing Coordinator - Arkansas (Conway, Little Rock + North Little Rock), posted October 8, 2026: "Understands preschool enrollment and therapy projections", "Analyzes referrals as related to marketing", "Fulfills weekly reporting requests", "Assists in developing and implementing location specific marketing strategies", organizes "location specific weekly doctor visits, including food delivery, marketing materials, and relationship building", sponsorships and business award applications, and builds relationships with "local influencers, mom/parent groups, churches, and chambers".Source