JetBrains growth playbook

Rewrite the homepage title and meta description around the new story (Air, agents, the IDEs 15 million developers use) and do the same for /air/ and /store/ai/. Then fix the hero: serve the Air screenshot as a properly sized AVIF/WebP with a preload hint and fixed dimensions, lazy-load the images below the fold (4.6 MB of the 6.3 MB page), and defer the tag manager and other non-critical scripts. Re-run PageSpeed and check the Chrome UX Report after 28 days.

The homepage is where the press, analysts and developers the VP of PR will reach land first. If search results describe the old company and the new hero loads last on a phone, the positioning shift is invisible in the two places most people meet it.

[ ] Title names Air and agents
[ ] Meta description: Air + IDEs + 15M developers
[ ] Same for /air/ and /store/ai/
[ ] Hero image AVIF/WebP, sized, preloaded
[ ] Below-the-fold images lazy
[ ] Tags deferred
[ ] Button names, contrast, labels, touch targets
[ ] PageSpeed re-run, Chrome UX Report in 28 days

• Brand teams want the old line

  Keep "IDEs for professional developers" in the description next to Air.

• Image quality drops

  Compare the compressed hero at 2x on a phone before shipping.

• Your websiteHomepage (checked October 21, 2026): the headline is "jetbrains air is one system for building software with agents", with For devs, For teams and For orgs tabs. The page title is still "JetBrains: Essential tools for software developers and teams" and the meta description, which search results and link previews show, is "JetBrains is a cutting-edge software vendor specializing in the creation of intelligent development tools, including IntelliJ IDEA – the leading Java IDE, and the Kotlin programming language." It does not mention Air, agents or AI. The IDE list marks WebStorm, DataGrip, Rider and CLion "Free for non-commercial use".Source
• Google PageSpeedHomepage on a phone (Google PageSpeed, October 21, 2026): speed score 31/100; the main content (the image "Air agent sessions running in the IDE") appears after 10.5 seconds in the lab test; the page downloads 6.3 MB, 4.6 MB of it images. Real Chrome visitors to the homepage wait 3.6 seconds for the main content and see 304 ms input delay, so the homepage fails Core Web Vitals; the site as a whole passes (2.2 s, 111 ms) but its load time got 12% slower. Biggest fixes: better image delivery (about 4.2 MB and 1.4 s), unused JavaScript (1.5 s) and render-blocking requests (1.1 s). Accessibility flags: buttons without accessible names, low contrast, unlabeled selects and small touch targets.Source
• HiringSenior Web UX/UI Designer (posted October 16, 2026): "Our web presence is often the first interaction developers and teams have with JetBrains. As software evolves, our web products and tools need to clearly communicate complex concepts while staying intuitive, accessible, and fast." The role builds web design systems and must design interfaces "aligned with WCAG standards".Source
• HiringVP of PR/External Communications Lead (posted September 28, 2026): "take a defined strategic narrative to market, close the known US visibility gap, build thought leadership and a spokesperson bench, and stand up the PR operating model (playbooks, message houses, editorial calendar, perception studies)". Preferred: "Experience in an AI or developer-tools company during a positioning shift" and an "AI-transition story".Source

Remove the AppCode pairs, give each remaining comparison a unique title and description ("IntelliJ IDEA vs PyCharm: which JetBrains IDE do you need?"), set a self-canonical, and keep only the pairs people actually search for in the sitemap. Add a short "who it is for" line above the feature table.

Comparison searches between JetBrains IDEs are real buying questions, and clean pages win them instead of splitting signals across duplicates.

• Losing long-tail traffic

  Keep every pair reachable; only the sitemap is trimmed.

• Your websiteSitemap (checked October 21, 2026): the main sitemap lists 119 product comparison URLs of the form /products/compare/?product=X&product=Y. They all share the title "JetBrains Products Comparison", have no meta description and an empty canonical tag, and 15 of them still offer AppCode, the iOS IDE JetBrains stopped selling and supporting in 2022. The AI pricing page (/store/ai/, "JetBrains AI Plans & Pricing") has no meta description either.Source
• Your websiteAppCode end of sales: JetBrains' blog post "AppCode 2022.3 Release and End of Sales and Support".Source

Write four fair comparison pages built on the Air PM's competitor evaluation: which agents each supports, where you review changes, IDE depth (refactoring, debugger, inspections), team governance, pricing and lock-in. Lead with "you do not have to choose": Air can run Copilot or Codex inside your JetBrains IDE.

Comparison queries are the highest-intent searches in developer tools, and AI assistants quote these pages when developers ask which tool to use.

• Rivals change fast

  Date each page and review it every quarter.

• HiringSenior Product Manager, JetBrains Air (posted October 20, 2026): Air "brings tools like Codex, GitHub Copilot, Claude Agent, Gemini, and Junie directly into JetBrains IDEs"; "reviewing and owning the output is becoming the hardest part of the process". Success: "growth in active Air users and improving weekly/monthly retention (D7/D30)", higher "agent session completion rates and the proportion of agent-generated changes accepted", and "JetBrains AI revenue growth". The PM also engages "with the Agent Client Protocol (ACP) ecosystem".Source
• HiringSenior Product Manager (Air Context), posted September 24, 2026: "Coding agents are only as good as the context they're given. Most explore a repository like a new hire on day one". The PM will "Analyze competing context and code-search products through direct use", produce "a documented evaluation of serious competitors" and a metrics story "that distinguishes real retrieval quality from vanity usage".Source
• Your websiteCompetitive pages in the sitemap: ReSharper vs Visual Studio, ReSharper for VS Code vs C# Dev Kit, Rider vs Visual Studio, Unity Rider vs Visual Studio and YouTrack vs Jira. AI pages under /pages/ai-agents/ explain concepts ("agentic AI vs AI agents", "LLMs vs AI agents"), but no page compares Air or JetBrains AI with Cursor, GitHub Copilot, VS Code or Devin Desktop, and there is no Rider vs VS Code page. The sitemap lists no Air customer stories; the one AI story is a TeamCity case study about building Junie.Source
• Competitor researchRivals' own homepages (October 21, 2026): Cursor, "AI Coding Agent for Building Ambitious Software"; GitHub Copilot, "Your AI coding agent ... in your editor, the terminal, on your desktop, and on GitHub"; Visual Studio Code, "The open source AI code editor | Your home for multi-agent development"; windsurf.com now presents "Devin Desktop", to "Manage fleets of local and cloud agents from one surface".See the research Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source

Write a Rider vs VS Code + C# Dev Kit page: debugging, refactoring, Unity and game dev, profilers, AI and agents in both, and the non-commercial licence. Add a "move your settings" guide and a short video, and point the existing ReSharper-for-VS-Code page to it.

It meets developers where they already are and gives the new .NET PMM a launch asset that keeps working after release day.

• Seen as attacking a free tool

  Keep the tone helpful and show when VS Code is enough.

• HiringTechnical Product Marketing Manager (.NET Developer Tools), posted September 9, 2026: owns messaging for "Rider, ReSharper, and dotUltimate"; produces "launch stories, product pages, blog posts, case studies, video scripts"; coordinates "What's New content"; and should "Extend product stories beyond release day" and tell the story of developer tools "as AI changes how software is built".Source
• Your websiteCompetitive pages in the sitemap: ReSharper vs Visual Studio, ReSharper for VS Code vs C# Dev Kit, Rider vs Visual Studio, Unity Rider vs Visual Studio and YouTrack vs Jira. AI pages under /pages/ai-agents/ explain concepts ("agentic AI vs AI agents", "LLMs vs AI agents"), but no page compares Air or JetBrains AI with Cursor, GitHub Copilot, VS Code or Devin Desktop, and there is no Rider vs VS Code page. The sitemap lists no Air customer stories; the one AI story is a TeamCity case study about building Junie.Source
• Your websiteHomepage (checked October 21, 2026): the headline is "jetbrains air is one system for building software with agents", with For devs, For teams and For orgs tabs. The page title is still "JetBrains: Essential tools for software developers and teams" and the meta description, which search results and link previews show, is "JetBrains is a cutting-edge software vendor specializing in the creation of intelligent development tools, including IntelliJ IDEA – the leading Java IDE, and the Kotlin programming language." It does not mention Air, agents or AI. The IDE list marks WebStorm, DataGrip, Rider and CLion "Free for non-commercial use".Source
• Public profilesReach: the JetBrainsTV YouTube channel has about 235,000 subscribers; JetBrains' GitHub repositories have about 143,000 stars (Kotlin alone 53,000). The top Hacker News story about the domain is "Rider is now free for non-commercial use".Source

Define three signals (five or more AI users on one company domain in a week; a licence admin opening Air Governance; a team hitting credit limits), route each to the account owner or SDR with context, and track meetings and conversions by signal.

Team adoption signals predict enterprise deals better than single sign-ups, and fast, informed outreach converts them.

• Developers dislike sales contact

  Contact the licence admin or team lead, never the individual developer.

• HiringGrowth Operations Manager (JetBrains AI), open and updated October 20, 2026: JetBrains is building "an AI-native platform for software development" that will be "the execution and control layer for AI-driven software development". The role owns "the workflow that turns product usage, marketing engagement, account activity, and buying signals into qualified opportunities", with routing to "the right sales and SDR owners" and feedback loops from sales outcomes.Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source
• HiringJetBrains-backed ventures are hiring growth roles: a Growth Marketer for Qure, "an AI copilot for web testing automation" built by "a seven-person team", where "the acquisition channel map is practically blank"; and a Founding GTM Engineering Lead (posted October 12, 2026) for GrowthBricks at JetMinds, built "to give GTM teams and AI agents a shared business brain". Every post says JetBrains tools are used by "More than 15 million users, over 300,000 companies, and 88 of the Fortune Global Top 100".Source

Add a meta description naming the plans and who each is for, render a short text summary of each plan (price, credits, agents included) in the HTML, and add an FAQ on credits and bring-your-own-key.

Pricing questions are the last step before purchase; clear answers in search and AI summaries reduce drop-off.

• Prices change often

  Pull the summary from the same source as the store.

• Your websiteSitemap (checked October 21, 2026): the main sitemap lists 119 product comparison URLs of the form /products/compare/?product=X&product=Y. They all share the title "JetBrains Products Comparison", have no meta description and an empty canonical tag, and 15 of them still offer AppCode, the iOS IDE JetBrains stopped selling and supporting in 2022. The AI pricing page (/store/ai/, "JetBrains AI Plans & Pricing") has no meta description either.Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source
• HiringGrowth Operations Manager (JetBrains AI), open and updated October 20, 2026: JetBrains is building "an AI-native platform for software development" that will be "the execution and control layer for AI-driven software development". The role owns "the workflow that turns product usage, marketing engagement, account activity, and buying signals into qualified opportunities", with routing to "the right sales and SDR owners" and feedback loops from sales outcomes.Source

Design a first-run path: connect an agent already on the machine, run a small suggested task on the user's project, open the diff in the IDE, leave a line comment, accept. Measure first-session acceptance and retention by cohort.

Early value predicts retention, and Air's value is the review loop, not the chat.

• Starter tasks feel trivial

  Base them on real issues in the project.

• HiringSenior Product Manager, JetBrains Air (posted October 20, 2026): Air "brings tools like Codex, GitHub Copilot, Claude Agent, Gemini, and Junie directly into JetBrains IDEs"; "reviewing and owning the output is becoming the hardest part of the process". Success: "growth in active Air users and improving weekly/monthly retention (D7/D30)", higher "agent session completion rates and the proportion of agent-generated changes accepted", and "JetBrains AI revenue growth". The PM also engages "with the Agent Client Protocol (ACP) ecosystem".Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source

Pick 50 real tasks across open-source repositories, run the same agents with and without Context, and publish task success, tokens, time and accepted changes, with the harness on GitHub so others can rerun it.

Developers trust numbers they can reproduce, and the benchmark becomes the reference other vendors have to answer.

• Results disappoint

  Publish anyway and show what you will fix.

• HiringSenior Product Manager (Air Context), posted September 24, 2026: "Coding agents are only as good as the context they're given. Most explore a repository like a new hire on day one". The PM will "Analyze competing context and code-search products through direct use", produce "a documented evaluation of serious competitors" and a metrics story "that distinguishes real retrieval quality from vanity usage".Source
• HiringSenior Product Manager, JetBrains Air (posted October 20, 2026): Air "brings tools like Codex, GitHub Copilot, Claude Agent, Gemini, and Junie directly into JetBrains IDEs"; "reviewing and owning the output is becoming the hardest part of the process". Success: "growth in active Air users and improving weekly/monthly retention (D7/D30)", higher "agent session completion rates and the proportion of agent-generated changes accepted", and "JetBrains AI revenue growth". The PM also engages "with the Agent Client Protocol (ACP) ecosystem".Source
• Public profilesReach: the JetBrainsTV YouTube channel has about 235,000 subscribers; JetBrains' GitHub repositories have about 143,000 stars (Kotlin alone 53,000). The top Hacker News story about the domain is "Rider is now free for non-commercial use".Source

Cut a US edition of the survey findings (AI agent use, tools, salaries, languages), brief ten US tech reporters and two analysts with it, and give spokespeople a quarterly US data point.

Original data is the easiest way into US coverage and positions JetBrains' leaders as the source on how developers really use AI.

• Small US sample

  Report only questions with enough answers.

• HiringVP of PR/External Communications Lead (posted September 28, 2026): "take a defined strategic narrative to market, close the known US visibility gap, build thought leadership and a spokesperson bench, and stand up the PR operating model (playbooks, message houses, editorial calendar, perception studies)". Preferred: "Experience in an AI or developer-tools company during a positioning shift" and an "AI-transition story".Source
• Your websiteThe State of Developer Ecosystem survey: editions 2017 to 2024 live on jetbrains.com/lp/devecosystem-YYYY/, while the 2025 edition lives on a separate subdomain, devecosystem-2025.jetbrains.com.Source
• HiringJetBrains-backed ventures are hiring growth roles: a Growth Marketer for Qure, "an AI copilot for web testing automation" built by "a seven-person team", where "the acquisition channel map is practically blank"; and a Founding GTM Engineering Lead (posted October 12, 2026) for GrowthBricks at JetMinds, built "to give GTM teams and AI agents a shared business brain". Every post says JetBrains tools are used by "More than 15 million users, over 300,000 companies, and 88 of the Fortune Global Top 100".Source

Publish future editions under jetbrains.com (or redirect the subdomain to /lp/devecosystem-2025/), link every edition from one hub page, and cross-link findings to Air, IDE and DataGrip pages.

The survey is cited across the industry; keeping those links on the main domain helps every product page rank.

• Redirect mistakes

  Test every old URL before switching.

• Your websiteThe State of Developer Ecosystem survey: editions 2017 to 2024 live on jetbrains.com/lp/devecosystem-YYYY/, while the 2025 edition lives on a separate subdomain, devecosystem-2025.jetbrains.com.Source
• HiringVP of PR/External Communications Lead (posted September 28, 2026): "take a defined strategic narrative to market, close the known US visibility gap, build thought leadership and a spokesperson bench, and stand up the PR operating model (playbooks, message houses, editorial calendar, perception studies)". Preferred: "Experience in an AI or developer-tools company during a positioning shift" and an "AI-transition story".Source

Add pages for the next ten databases DataGrip supports, each with a real setup guide, a short video and common queries, and link them from the advocate's community answers.

Database-specific pages capture long-tail searches and give the advocate a useful link to share.

• Thin pages

  Each page needs a working guide, not just a feature list.

• HiringDeveloper Advocate (Database): "DataGrip is a core part of our ecosystem and revenue, but we currently lack a dedicated face to represent it to the outside world." The advocate will join "conversations across platforms like X, Reddit, and Discord" and create "long-lasting content, including videos and blog posts". Head of JS/TS Ecosystem: owns strategy for JavaScript and TypeScript developers, "especially React", and relationships with "companies, open-source projects, community leaders".Source
• Your websiteDataGrip has database feature pages for six databases only: MongoDB, MySQL, Oracle, PostgreSQL, Redis and SQL Server (sitemap, /datagrip/features/).Source

Each week, answer one real question in a two-minute video using DataGrip, post it where the question was asked and on YouTube, and collect them into a searchable page.

Answering real questions builds trust faster than product announcements and creates lasting search content.

• Seen as promotion

  Answer the question first; mention DataGrip second.

• HiringDeveloper Advocate (Database): "DataGrip is a core part of our ecosystem and revenue, but we currently lack a dedicated face to represent it to the outside world." The advocate will join "conversations across platforms like X, Reddit, and Discord" and create "long-lasting content, including videos and blog posts". Head of JS/TS Ecosystem: owns strategy for JavaScript and TypeScript developers, "especially React", and relationships with "companies, open-source projects, community leaders".Source
• Public profilesReach: the JetBrainsTV YouTube channel has about 235,000 subscribers; JetBrains' GitHub repositories have about 143,000 stars (Kotlin alone 53,000). The top Hacker News story about the domain is "Rider is now free for non-commercial use".Source

Ask non-commercial users once a year whether they now use the IDE for work, offer a personal or team trial with their settings intact, and give their company admin a short case for buying. Track conversions by product.

The free tier only pays off if JetBrains catches the moment users become professionals.

• Feels like a trap

  Keep the free licence unchanged and the prompt optional.

• Your websiteHomepage (checked October 21, 2026): the headline is "jetbrains air is one system for building software with agents", with For devs, For teams and For orgs tabs. The page title is still "JetBrains: Essential tools for software developers and teams" and the meta description, which search results and link previews show, is "JetBrains is a cutting-edge software vendor specializing in the creation of intelligent development tools, including IntelliJ IDEA – the leading Java IDE, and the Kotlin programming language." It does not mention Air, agents or AI. The IDE list marks WebStorm, DataGrip, Rider and CLion "Free for non-commercial use".Source
• Public profilesReach: the JetBrainsTV YouTube channel has about 235,000 subscribers; JetBrains' GitHub repositories have about 143,000 stars (Kotlin alone 53,000). The top Hacker News story about the domain is "Rider is now free for non-commercial use".Source
• HiringGrowth Operations Manager (JetBrains AI), open and updated October 20, 2026: JetBrains is building "an AI-native platform for software development" that will be "the execution and control layer for AI-driven software development". The role owns "the workflow that turns product usage, marketing engagement, account activity, and buying signals into qualified opportunities", with routing to "the right sales and SDR owners" and feedback loops from sales outcomes.Source

Run monthly Spanish and Portuguese webinars on agentic development in JetBrains IDEs, publish two LATAM customer stories, and offer a guided Air pilot to ten enterprise accounts in the region.

Local language and local customers shorten enterprise cycles, and the CSE gives JetBrains a face in the region.

• Too broad a region

  Start with Brazil and Mexico.

• HiringCustomer Success Engineer - LATAM (posted October 9, 2026): "grow JetBrains' business with focus on Latin America (LATAM)", with English "and either Portuguese or Spanish". Senior Enterprise Account Executive - New Business: AppGlass is "our new AI-powered production debugging product"; the AE builds the enterprise pipeline "from the ground up, moving past inherited inbound funnels".Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source
• Your websiteLocalization: the site is published in German, Spanish, French, Japanese, Korean, Brazilian Portuguese, Russian, Turkish and Simplified Chinese (hreflang tags in the sitemap). The customer-stories library has about 45 company stories plus TeamCity and YouTrack stories.Source

Agree day-one support and joint posts with three framework and tooling projects for their next major releases, ship ready-made Air tasks for upgrading to them, and sponsor their conferences.

Being part of the release moment puts WebStorm and Air in front of developers exactly when they change workflow.

• Projects want neutrality

  Offer free licences and support, not exclusivity.

• HiringDeveloper Advocate (Database): "DataGrip is a core part of our ecosystem and revenue, but we currently lack a dedicated face to represent it to the outside world." The advocate will join "conversations across platforms like X, Reddit, and Discord" and create "long-lasting content, including videos and blog posts". Head of JS/TS Ecosystem: owns strategy for JavaScript and TypeScript developers, "especially React", and relationships with "companies, open-source projects, community leaders".Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source

Ask account owners for introductions to the engineering leaders at 30 existing enterprise customers with production-debugging pain, offer a short pilot, and track how much faster warm pilots close than cold outbound.

A trusted vendor relationship removes the first two hurdles of enterprise sales: getting the meeting and passing vendor onboarding.

• Account owners protective

  Share credit and keep them on the thread.

• HiringCustomer Success Engineer - LATAM (posted October 9, 2026): "grow JetBrains' business with focus on Latin America (LATAM)", with English "and either Portuguese or Spanish". Senior Enterprise Account Executive - New Business: AppGlass is "our new AI-powered production debugging product"; the AE builds the enterprise pipeline "from the ground up, moving past inherited inbound funnels".Source
• HiringJetBrains-backed ventures are hiring growth roles: a Growth Marketer for Qure, "an AI copilot for web testing automation" built by "a seven-person team", where "the acquisition channel map is practically blank"; and a Founding GTM Engineering Lead (posted October 12, 2026) for GrowthBricks at JetMinds, built "to give GTM teams and AI agents a shared business brain". Every post says JetBrains tools are used by "More than 15 million users, over 300,000 companies, and 88 of the Fortune Global Top 100".Source

Find three early Air teams (one developer team, one platform team, one regulated organization), measure accepted changes, review time and governance, and publish stories with video.

Enterprise buyers need peer proof for a new category, and the VP of PR needs stories to pitch.

• Customers decline to be named

  Offer anonymized stories with real numbers.

• Your websiteCompetitive pages in the sitemap: ReSharper vs Visual Studio, ReSharper for VS Code vs C# Dev Kit, Rider vs Visual Studio, Unity Rider vs Visual Studio and YouTrack vs Jira. AI pages under /pages/ai-agents/ explain concepts ("agentic AI vs AI agents", "LLMs vs AI agents"), but no page compares Air or JetBrains AI with Cursor, GitHub Copilot, VS Code or Devin Desktop, and there is no Rider vs VS Code page. The sitemap lists no Air customer stories; the one AI story is a TeamCity case study about building Junie.Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source
• Your websiteLocalization: the site is published in German, Spanish, French, Japanese, Korean, Brazilian Portuguese, Russian, Turkish and Simplified Chinese (hreflang tags in the sitemap). The customer-stories library has about 45 company stories plus TeamCity and YouTrack stories.Source
• HiringVP of PR/External Communications Lead (posted September 28, 2026): "take a defined strategic narrative to market, close the known US visibility gap, build thought leadership and a spokesperson bench, and stand up the PR operating model (playbooks, message houses, editorial calendar, perception studies)". Preferred: "Experience in an AI or developer-tools company during a positioning shift" and an "AI-transition story".Source

Each week, run two agents on a real task in Air, review the diffs in the IDE on camera, reject what is wrong and accept what is right. Cut short clips for social.

Developers trust tools they see handle mistakes, and the series reaches an audience JetBrains already has.

• Agents fail on camera

  That is the point; show the review catching it.

• Public profilesReach: the JetBrainsTV YouTube channel has about 235,000 subscribers; JetBrains' GitHub repositories have about 143,000 stars (Kotlin alone 53,000). The top Hacker News story about the domain is "Rider is now free for non-commercial use".Source
• HiringSenior Product Manager, JetBrains Air (posted October 20, 2026): Air "brings tools like Codex, GitHub Copilot, Claude Agent, Gemini, and Junie directly into JetBrains IDEs"; "reviewing and owning the output is becoming the hardest part of the process". Success: "growth in active Air users and improving weekly/monthly retention (D7/D30)", higher "agent session completion rates and the proportion of agent-generated changes accepted", and "JetBrains AI revenue growth". The PM also engages "with the Agent Client Protocol (ACP) ecosystem".Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source

Publish yearly aggregate findings (acceptance rates by task type, review time, agent mix), with strict privacy rules, alongside the Developer Ecosystem survey.

Neutral data across agents fits Air's "works with the agents you already use" position and gives the PR team a story only JetBrains can tell.

• Agent vendors object

  Report categories, not named rankings, unless vendors agree.

• HiringSenior Product Manager, JetBrains Air (posted October 20, 2026): Air "brings tools like Codex, GitHub Copilot, Claude Agent, Gemini, and Junie directly into JetBrains IDEs"; "reviewing and owning the output is becoming the hardest part of the process". Success: "growth in active Air users and improving weekly/monthly retention (D7/D30)", higher "agent session completion rates and the proportion of agent-generated changes accepted", and "JetBrains AI revenue growth". The PM also engages "with the Agent Client Protocol (ACP) ecosystem".Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source
• HiringVP of PR/External Communications Lead (posted September 28, 2026): "take a defined strategic narrative to market, close the known US visibility gap, build thought leadership and a spokesperson bench, and stand up the PR operating model (playbooks, message houses, editorial calendar, perception studies)". Preferred: "Experience in an AI or developer-tools company during a positioning shift" and an "AI-transition story".Source
• Your websiteThe State of Developer Ecosystem survey: editions 2017 to 2024 live on jetbrains.com/lp/devecosystem-YYYY/, while the 2025 edition lives on a separate subdomain, devecosystem-2025.jetbrains.com.Source

Run a partner program for ACP: certification, a featured slot in the registry, a joint launch post and a shared demo for each new agent, and publish a quarterly ACP ecosystem update.

An open protocol with partners turns rivals' agents into Air distribution.

• Partners favor their own tools

  Show them the users they reach through JetBrains IDEs.

• HiringSenior Product Manager, JetBrains Air (posted October 20, 2026): Air "brings tools like Codex, GitHub Copilot, Claude Agent, Gemini, and Junie directly into JetBrains IDEs"; "reviewing and owning the output is becoming the hardest part of the process". Success: "growth in active Air users and improving weekly/monthly retention (D7/D30)", higher "agent session completion rates and the proportion of agent-generated changes accepted", and "JetBrains AI revenue growth". The PM also engages "with the Agent Client Protocol (ACP) ecosystem".Source
• Your websiteAir page: "Works with the agents you already use: Claude Agent, Codex, Junie, Copilot, OpenCode and any you can connect via ACP"; "Choose where you work: JetBrains IDEs, Web, CLI, Mobile"; "Cloud runs are already available for some customers in JetBrains IDEs and the browser. Rollout to all remaining customers will happen gradually over the coming months." Sub-pages cover Air Context, Gateway, Governance and Air in IDEs; Spanish and Brazilian Portuguese versions exist.Source
• Competitor researchRivals' own homepages (October 21, 2026): Cursor, "AI Coding Agent for Building Ambitious Software"; GitHub Copilot, "Your AI coding agent ... in your editor, the terminal, on your desktop, and on GitHub"; Visual Studio Code, "The open source AI code editor | Your home for multi-agent development"; windsurf.com now presents "Devin Desktop", to "Manage fleets of local and cloud agents from one surface".See the research Source

Run a contained GrowthBricks pilot inside one JetBrains sales team (for example JetBrains AI), with the Growth Operations Manager as the internal owner, and publish the results as GrowthBricks' first case study.

A demanding internal customer speeds up the product, and JetBrains gets better routing at the same time.

• Internal politics

  Keep the pilot small and the success measure agreed up front.

• HiringJetBrains-backed ventures are hiring growth roles: a Growth Marketer for Qure, "an AI copilot for web testing automation" built by "a seven-person team", where "the acquisition channel map is practically blank"; and a Founding GTM Engineering Lead (posted October 12, 2026) for GrowthBricks at JetMinds, built "to give GTM teams and AI agents a shared business brain". Every post says JetBrains tools are used by "More than 15 million users, over 300,000 companies, and 88 of the Fortune Global Top 100".Source
• HiringGrowth Operations Manager (JetBrains AI), open and updated October 20, 2026: JetBrains is building "an AI-native platform for software development" that will be "the execution and control layer for AI-driven software development". The role owns "the workflow that turns product usage, marketing engagement, account activity, and buying signals into qualified opportunities", with routing to "the right sales and SDR owners" and feedback loops from sales outcomes.Source

Test three JetBrains-owned channels for Qure alongside paid search: a plugin marketplace listing, a JetBrainsTV episode and a mention in a relevant product newsletter. Compare cost per active user with external channels.

Owned reach costs nothing and targets exactly the developers who write web tests.

• Owned channels have limits

  Treat them as a test, not a permanent subsidy.

• HiringJetBrains-backed ventures are hiring growth roles: a Growth Marketer for Qure, "an AI copilot for web testing automation" built by "a seven-person team", where "the acquisition channel map is practically blank"; and a Founding GTM Engineering Lead (posted October 12, 2026) for GrowthBricks at JetMinds, built "to give GTM teams and AI agents a shared business brain". Every post says JetBrains tools are used by "More than 15 million users, over 300,000 companies, and 88 of the Fortune Global Top 100".Source
• Public profilesReach: the JetBrainsTV YouTube channel has about 235,000 subscribers; JetBrains' GitHub repositories have about 143,000 stars (Kotlin alone 53,000). The top Hacker News story about the domain is "Rider is now free for non-commercial use".Source

Fix the four issues in the shared web component library, so every product page inherits the fix, and add an automated accessibility check to the web build.

Accessible pages work better for everyone and protect the brand with enterprise and public-sector buyers who check.

• Design changes

  Contrast fixes within the brand palette.

• Google PageSpeedHomepage on a phone (Google PageSpeed, October 21, 2026): speed score 31/100; the main content (the image "Air agent sessions running in the IDE") appears after 10.5 seconds in the lab test; the page downloads 6.3 MB, 4.6 MB of it images. Real Chrome visitors to the homepage wait 3.6 seconds for the main content and see 304 ms input delay, so the homepage fails Core Web Vitals; the site as a whole passes (2.2 s, 111 ms) but its load time got 12% slower. Biggest fixes: better image delivery (about 4.2 MB and 1.4 s), unused JavaScript (1.5 s) and render-blocking requests (1.1 s). Accessibility flags: buttons without accessible names, low contrast, unlabeled selects and small touch targets.Source
• HiringSenior Web UX/UI Designer (posted October 16, 2026): "Our web presence is often the first interaction developers and teams have with JetBrains. As software evolves, our web products and tools need to clearly communicate complex concepts while staying intuitive, accessible, and fast." The role builds web design systems and must design interfaces "aligned with WCAG standards".Source