growth playbook · Oct 18, 2026

Juno growth playbook

The end of Grad PLUS for new borrowers in July 2026 left graduate students with funding gaps, and Juno is hiring to meet that demand: a Growth Marketing Manager to expand a profitable paid engine into TikTok, Reddit, creators and SEO/AEO; three lifecycle and email roles measured on funded loans; heads of growth for nursing, medicine, law and healthcare; and up to fourteen regional directors for financial aid offices.

The assets are strong (299,000 members, $2B+ in loans, per-school MBA pages and degree calculators, a dental ambassador model with the best conversion in the company), but the new verticals lack the pages and calculators the older ones have, headline numbers differ across pages, and email authentication is not enforced before a big increase in sends.

Growth Score

Biggest Opportunity

Own the moment a graduate student first sees their funding gap: program calculators, school pages, aid-office sessions and ambassadors that bring them into a negotiation group months before they borrow.

Biggest Risk

Lending advertising rules and fast-changing federal policy make every claim a compliance question, and well-known lenders and rate marketplaces (Sallie Mae, College Ave, Credible) are chasing the same newly unfunded students.

Start here

The three moves to make first. Each one is written up in full below.

Build what the new nursing vertical is missing: CRNA, DNP and MSN pages with a "your Grad PLUS gap" budget calculator
Copy the dental budget calculator, change the defaults to CRNA program costs, and have compliance review the copy this week.
High impact First result in 3-6 weeks
A "rate offer, no application" flow that answers the top five reasons students stall
Pull members with a rate offer older than 14 days and no application, by vertical.
High impact First result in 3 weeks
A financial aid office kit: one-page explainer, resource-page wording and a webinar slot request
Draft the one-page explainer and send it to compliance.
High impact First result in 4 weeks

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

6 ideas are marked Unexpected: plays you are unlikely to have tried.
1 of these are things Programmable can build and run for you.

This week 6

Quick wins with a clear first action.

Nursing is a brand-new vertical with a dedicated head of growth, but the site has budget calculators for MBA, medicine, vet, pharmacy, dental and law and none for nursing. The nursing loans page never mentions CRNA, DNP or MSN, and its testimonials are from Wharton and Harvard. A CRNA student who just lost Grad PLUS searches for their own program and their own gap.
High impactMedium effort First result in 3-6 weeks Head of Growth & Partnerships
First action
Copy the dental budget calculator, change the defaults to CRNA program costs, and have compliance review the copy this week.
How to measure it
Nursing sign-ups from the new pages
Now
–
Target
1,500
By
end of the 2027 application cycle
Steps
Copy the calculator
Reuse the dental or pharmacy budget calculator with nursing program defaults.
Growth Marketing Manager 2 days
Add the federal limit
Show the annual Direct Unsubsidized limit and the remaining gap, with the source and date.
Head of Growth & Partnerships, Nursing Schools 1 day
Write three program pages
CRNA, DNP and MSN: typical costs, timing of borrowing, what changed in July 2026, FAQs.
Head of Growth & Partnerships, Nursing Schools 1 week
Compliance review
Every rate, APR range and claim checked before publishing.
Compliance review 3 days
Swap in nursing voices
Two nursing members quoted, with consent.
Student Engagement Manager, Healthcare Schools 2 weeks
Link from partners and ambassadors
Associations, NCLEX prep partners and campus chapters get the calculator link.
Head of Growth & Partnerships, Nursing Schools ongoing
Measure
Calculator completions, joins and rate checks, weekly.
Growth Marketing Manager 30 minutes a week
First result
3 to 6 weeks
Cost
$0 to $2,000, about two weeks of work
Owner
Head of Growth & Partnerships, Nursing Schools
Smallest test
Ship the CRNA calculator alone and share it with two CRNA student groups.
Build this page. The page built from this outline, in your voice, live on your site. Usually live within days.
Book a working session
Why it works
Ready to use
Landing page outlineCRNA loans page
Risks and how to handle them
Evidence
The homepage says 299,000 members, the job posts say 290,000+, older pages say 230,000+ and $1B+, and the savings claims ("up to 4%", "average 1.5%") come with specific dates and groups. For a lending brand, a number that changes from page to page is a trust problem and a compliance problem.
Medium impactLow effort First result in 3 weeks Marketing Communications Mana…
First action
List every page and template that states a member count, volume or savings figure.
How to measure it
Unapproved headline numbers live
Now
–
Target
zero
By
3 weeks
Steps
Inventory the numbers
Site, email templates, SMS, job posts, press kit.
Marketing Communications Manager 1 day
Write the claims sheet
Each number with its source, date range and wording.
Marketing Communications Manager 1 day
Compliance approval
Approve wording and conditions once.
Compliance review 2 days
Replace everywhere
Update pages and templates; use one variable where possible.
Growth Marketing Manager 3 days
Monthly refresh
Update counts on the first of each month.
Marketing Communications Manager 1 hour a month
Share with partners
Regional directors and partners get the same sheet.
Regional Director, University Partnerships 1 hour
First result
3 weeks
Cost
$0
Owner
Marketing Communications Manager
Smallest test
Fix the homepage, the nursing page and the job post template first.
Why it works
Risks and how to handle them
Evidence
Juno's DMARC policy is "none", so anyone can send email that appears to come from Juno. It is hiring three people to send more email and SMS to 290,000+ members about borrowing decisions, which is exactly the content scammers imitate.
Medium impactLow effort First result in 4 weeks Email Marketing Manager
First action
Add a reporting address to the DMARC record and list every service that sends as joinjuno.com.
How to measure it
DMARC at quarantine or reject
Now
–
Target
quarantine
By
4 weeks
Steps
Turn on reports
Add rua reporting to the DMARC record.
Email Marketing Manager 1 hour
List senders
Customer.io, Google Workspace, any CRM or survey tool.
Email Marketing Manager 1 day
Fix alignment
SPF and DKIM pass for every legitimate sender.
Email Marketing Manager 1 week
Move to quarantine
After two clean weeks of reports.
Email Marketing Manager 1 hour
Then reject
After another clean month.
Email Marketing Manager 1 hour
Add BIMI
Logo in supporting inboxes.
Email Marketing Manager 1 day
First result
4 weeks
Cost
$0 to $100 a month for a reporting tool
Owner
Email Marketing Manager
Smallest test
Turn on reporting this week and read the first report.
Why it works
Risks and how to handle them
Evidence
The nursing head of growth is expected to know "the top five reasons a nursing student with a rate offer never submits an application". That gap between offer and application is where the lifecycle team's measure (applications started and loans funded) is won or lost.
High impactLow effort First result in 3 weeks Lifecycle Marketing Manager
First action
Pull members with a rate offer older than 14 days and no application, by vertical.
How to measure it
Offer-to-application rate for stalled members
Now
–
Target
+20% relative
By
8 weeks
Steps
Size the segment
Rate offers older than 14 days with no application, by vertical.
Lifecycle Marketing Manager 2 hours
Talk to ten members
Why they stopped, in their words.
Head of Growth & Partnerships, Nursing Schools 1 week
Write four messages
One reason each, with an adviser link.
Lifecycle Marketing Manager 2 days
Compliance review
Wording on rates, cosigners and deferral.
Compliance review 2 days
Launch with a holdout
10% holdout to measure lift.
Lifecycle Marketing Manager 1 day
Report
Applications started and funded, against the holdout.
Lifecycle Marketing Manager weekly
First result
3 weeks
Cost
$0
Owner
Lifecycle Marketing Manager
Smallest test
Send the cosigner message to one vertical's stalled segment.
Why it works
Risks and how to handle them
Evidence
Up to fourteen regional directors will each try to get Juno listed on school websites, into webinar calendars and into admitted-student emails. Each will otherwise write their own pitch and materials.
High impactLow effort First result in 4 weeks Regional Director
First action
Draft the one-page explainer and send it to compliance.
How to measure it
Schools with a listing or webinar
Now
–
Target
60
By
end of quarter
Steps
Write the explainer
One page: model, fees, credit impact, who pays Juno.
Regional Director, University Partnerships 1 day
Write resource-page wording
Two sentences a school can paste.
Marketing Communications Manager 2 hours
Write the webinar request
An email offering a session for admitted students.
Regional Director, University Partnerships 2 hours
Answer objections
FAQ for "we cannot endorse lenders" and similar.
Regional Director, University Partnerships 1 day
Compliance approval
All materials reviewed once.
Compliance review 3 days
Track by territory
Listings and webinars per director.
Regional Director, University Partnerships weekly
First result
4 weeks
Cost
$0
Owner
Regional Director, University Partnerships
Smallest test
Send the kit to ten aid offices in one territory.
Why it works
Risks and how to handle them
Evidence
In July Juno announced a partnership with the American Academy of Physician Associates giving PA students and practicing PAs its group pricing. The nursing post asks for national deals with nursing associations, and a signed national association is the best reference for the next one.
Medium impactLow effort First result in 1-2 months Head of Growth & Partnerships
First action
Check how many AAPA members have joined since July and put that number in the proposal.
How to measure it
New association partners
Now
–
Target
2
By
end of quarter
Steps
Measure AAPA so far
Joins and rate checks from the partnership.
Head of Growth & Partnerships, Healthcare 1 hour
Publish the member page
Dedicated page and code for AAPA members.
Growth Marketing Manager 1 day
Write the proposal
One page: benefit, cost (none), what members get, AAPA reference.
Head of Growth & Partnerships, Healthcare 1 day
Pitch two associations
Nursing first, then pharmacy or PT.
Head of Growth & Partnerships, Nursing Schools 2 weeks
Compliance review
Partner materials checked.
Compliance review 2 days
Launch together
Joint announcement and member email.
Marketing Communications Manager 1 week
Who to approach
American Association of Nurse Anesthesiology (AANA)
National association for CRNAs and CRNA students.
American Association of Colleges of Nursing (AACN)
Represents the graduate nursing programs (MSN and DNP).
First result
1 to 2 months
Cost
$0
Owner
Head of Growth & Partnerships, Healthcare
Smallest test
Send the proposal to one nursing association.
Why it works
Risks and how to handle them
Evidence

This quarter 9

The core plays for the next three months.

Juno says its paid engine is profitable and wants to expand it to TikTok, Reddit and creators. Students research for months, so a channel that drives cheap sign-ups in August may fund nothing until January, and one that looks expensive may fund the most.
High impactMedium effort First result in 6 weeks Growth Marketing Manager
First action
Pull 12 months of spend and join it to funded loans by campaign.
How to measure it
Funded volume per $1 of paid spend
Now
–
Target
+20%
By
end of quarter
Steps
Join spend to funded loans
By campaign and vertical, with lag windows.
Growth Marketing Manager 1 week
Set lag windows
Per vertical, from typical sign-up to funding time.
Growth Marketing Manager 1 day
Rank channels
Funded volume per dollar.
Growth Marketing Manager 1 day
Shift budget
Move spend to the top quartile.
Growth Marketing Manager 1 week
Test new channels on the same basis
TikTok, Reddit and creators judged on funding.
Growth Marketing Manager ongoing
Review monthly
One report, shared with finance.
Growth Marketing Manager 1 hour a month
First result
6 weeks
Cost
No new spend
Owner
Growth Marketing Manager
Smallest test
Rescore last year's campaigns on funded volume before changing budgets.
Why it works
Risks and how to handle them
Evidence
The growth post asks Juno to "find where higher education students are actually forming opinions about how to pay for school". For graduate students that is often Reddit and program forums, where questions about Grad PLUS, cosigners and rates are asked every week.
High impactMedium effort First result in 4-8 weeks Growth Marketing Manager
First action
List the 20 most active threads on Grad PLUS and private loans this month.
How to measure it
Sign-ups from community referrals
Now
–
Target
600 a quarter
By
end of quarter
Steps
Map the communities
Where each vertical asks loan questions.
Growth Marketing Manager 2 days
Write answer templates
Approved explanations of the federal change and options.
Marketing Communications Manager 1 week
Compliance review
Rules for what advisers can say.
Compliance review 3 days
Answer weekly
Disclosed Juno accounts, linking guides.
Growth Marketing Manager 3 hours a week
Host AMAs
One per vertical with an adviser.
Growth Marketing Manager 1 hour each
Test Reddit ads
On the same topics, judged on funded volume.
Growth Marketing Manager 4 weeks
First result
4 to 8 weeks
Cost
$3,000 to $10,000 in test ad spend
Owner
Growth Marketing Manager
Smallest test
Answer ten threads in one community and track the links.
Why it works
Risks and how to handle them
Evidence
Creator spend is in the growth post, and the dental vertical showed that students trust classmates most. Students who post about school life are trusted peers at scale.
High impactMedium effort First result in 6 weeks Growth Marketing Manager
First action
Shortlist 30 student creators who post about medical, law or nursing school finances.
How to measure it
Funded loans from creators
Now
–
Target
150
By
two quarters
Steps
Shortlist creators
By vertical, audience and tone.
Growth Marketing Manager 1 week
Write talking points
Approved claims and required disclosures.
Marketing Communications Manager 3 days
Compliance review
Scripts and disclosure rules.
Compliance review 3 days
Pay per rate check
Codes and links per creator.
Growth Marketing Manager 1 day
Review content before posting
Every post checked.
Marketing Communications Manager ongoing
Measure
Rate checks and funded loans per creator.
Growth Marketing Manager monthly
First result
6 weeks
Cost
$5,000 to $20,000 a quarter
Owner
Growth Marketing Manager
Smallest test
Five creators in one vertical for one month.
Why it works
Risks and how to handle them
Evidence
Juno already has a page for each top MBA program (HBS, Kellogg, CBS and others). Law, medical and nursing students search the same way ("Harvard Law loans", "CRNA school cost"), and those verticals have dedicated heads of growth but no school pages.
High impactMedium effort First result in 2-3 months Growth Marketing Manager
First action
List the 30 law schools, 30 medical schools and 30 CRNA programs with the most Juno members or searches.
How to measure it
Sign-ups from new school pages
Now
–
Target
2,000 a cycle
By
next application cycle
Steps
Pick the schools
By member count and search demand.
Growth Marketing Manager 2 days
Adapt the template
From the MBA pages.
Growth Marketing Manager 3 days
Gather school data
Published cost of attendance per school.
Partnerships Coordinator 2 weeks
Compliance review
Rates and claims.
Compliance review 1 week
Publish in batches
30 pages at a time.
Growth Marketing Manager 1 week per batch
Link ambassadors and chapters
Each page names the local contact.
Student Engagement Manager, Healthcare Schools ongoing
First result
2 to 3 months
Cost
About a month of work
Owner
Growth Marketing Manager
Smallest test
Ten law school pages first.
Why it works
Risks and how to handle them
Builds on
Evidence
Dental produced Juno's highest conversion rates from a peer ambassador network and over 700 direct conversations in a cycle, and the model is now being rolled out to medicine, PA, nursing, optometry and vet. Rolling it out by hand, territory by territory, loses what made dental work.
High impactMedium effort First result in 1 cycle Student Engagement Manager
First action
Interview the people who ran dental ambassadors and write the first version.
How to measure it
Verticals reaching dental's conversion rate
Now
–
Target
2
By
end of cycle
Steps
Write the dental model down
Selection, training, pay, scripts, events.
Student Engagement Manager, Healthcare Schools 1 week
Make a launch checklist
Per vertical and campus.
Student Engagement Manager, Healthcare Schools 2 days
Compliance-approve scripts
What ambassadors can say.
Compliance review 1 week
Train ambassadors
One session per vertical.
Student Engagement Manager, Healthcare Schools ongoing
Log conversations
One shared form.
Student Engagement Manager, Healthcare Schools 1 day
Report
Members and funding by vertical.
Student Engagement Manager, Healthcare Schools monthly
First result
1 cycle
Cost
Ambassador stipends
Owner
Student Engagement Manager, Healthcare Schools
Smallest test
Run the checklist in one nursing school.
Why it works
Risks and how to handle them
Evidence
Many graduate students need a cosigner to get a good private rate, and losing Grad PLUS sends more of them to private lenders. A cosigner who first hears about the loan at application time often stalls it.
Medium impactMedium effort First result in 6 weeks Lifecycle Marketing Manager
First action
Measure how many applications stall at the cosigner step.
How to measure it
Cosigner-step completion
Now
–
Target
+15%
By
8 weeks
Steps
Find the stall rate
Applications stopped at the cosigner step.
Lifecycle Marketing Manager 2 hours
Add the invite
Cosigner email from the rate-check page.
Growth Marketing Manager 1 week
Write the track
Three messages for cosigners.
Lifecycle Marketing Manager 2 days
Compliance review
Credit and release wording.
Compliance review 3 days
Launch
With a holdout.
Lifecycle Marketing Manager 1 day
Measure
Completion with and without the track.
Lifecycle Marketing Manager weekly
First result
6 weeks
Cost
$0
Owner
Lifecycle Marketing Manager
Smallest test
Email the cosigner explainer to members who stalled at that step last month.
Why it works
Risks and how to handle them
Builds on
Evidence
Getting into a school's webinar calendar is one of the regional directors' named goals, and Juno already runs webinars by degree. Admitted-student season is when the funding gap first becomes real.
High impactMedium effort First result in 1 season Regional Director
First action
Book the first five co-hosted sessions from the aid offices that already know Juno.
How to measure it
Co-hosted webinars
Now
–
Target
40
By
end of admitted-student season
Steps
Write the session
30 minutes, compliance-approved.
Marketing Communications Manager 1 week
Offer it to aid offices
Through the regional directors.
Regional Director, University Partnerships ongoing
Run sessions
Adviser plus aid officer.
Regional Director, University Partnerships 1 hour each
Track sign-ups
Code per school.
Growth Marketing Manager 1 hour
Follow up
Attendees enter the right lifecycle track.
Lifecycle Marketing Manager 1 day
Report by territory
Sessions and members.
Regional Director, University Partnerships monthly
First result
1 season
Cost
$0
Owner
Regional Director, University Partnerships
Smallest test
Five sessions in one territory.
Why it works
Risks and how to handle them
Builds on
Evidence
Juno has signed up members since 2018 and offers refinancing, including high-balance refinancing for professionals. Members who borrowed while in school are now residents, lawyers and nurses with incomes that may qualify for better terms.
High impactMedium effort First result in 2 months Email Marketing Manager
First action
Count members who joined before 2023 and have no refinancing activity.
How to measure it
Refi funded volume from alumni members
Now
–
Target
+50% over last year
By
two quarters
Steps
Segment by graduation year
Degree and expected career stage.
Email Marketing Manager 2 days
Time the messages
After residency, after bar results, after first job.
Email Marketing Manager 2 days
Write the track
Three messages, compliance-reviewed.
Email Marketing Manager 3 days
Compliance review
Refi claims and rates.
Compliance review 3 days
Launch with a holdout
10% holdout.
Email Marketing Manager 1 day
Measure
Rate checks and funded refi loans.
Email Marketing Manager monthly
First result
2 months
Cost
$0
Owner
Email Marketing Manager
Smallest test
One message to the 2019 to 2021 medical cohort.
Why it works
Risks and how to handle them
Evidence
Every Juno job post opens with the July 2026 change, and comparison guides now send graduate borrowers to private lenders. Students search for what the change means for them, and the existing guide is general.
High impactMedium effort First result in 4-8 weeks Growth Marketing Manager
First action
Build it from the nursing calculator once that ships.
How to measure it
Sign-ups from the gap calculator
Now
–
Target
3,000 a cycle
By
next cycle
Steps
Generalize the calculator
All graduate and professional programs.
Growth Marketing Manager 1 week
Source the limits
Federal limits with source and date.
Marketing Communications Manager 1 day
Compliance review
Wording on options.
Compliance review 3 days
Embed for partners
An embed schools and associations can use.
Growth Marketing Manager 3 days
Promote
Paid, Reddit, creators and ambassadors.
Growth Marketing Manager ongoing
Measure
Completions, sign-ups, funding.
Growth Marketing Manager weekly
First result
4 to 8 weeks
Cost
About two weeks of work
Owner
Growth Marketing Manager
Smallest test
Ship it for law and medicine first.
Why it works
Risks and how to handle them
Builds on
Evidence

Big bets 3

Larger plays that can change the trajectory.

Juno estimates 14 to 15% of private in-school graduate lending flowed through it in 2025. Nobody else sees how students by program are filling the new gap, which is what reporters, schools and policy groups want to know.
High impactHigh effort First result in Launch quarter CEO
First action
Define the five questions the report answers and check data coverage per program.
How to measure it
School and press citations
Now
–
Target
50
By
6 months after launch
Steps
Set the questions
Five questions schools and press ask.
CEO 1 day
Privacy and method
Aggregates only, minimum group sizes.
CEO 1 week
Analyze
Data by program and year.
Manager, Strategy 3 weeks
Compliance review
Every number and claim.
Compliance review 1 week
Brief press
Education and personal finance reporters.
Marketing Communications Manager 1 week
Send to aid offices
Through the regional directors.
Regional Director, University Partnerships ongoing
First result
Launch quarter
Cost
$5,000 to $10,000 for design and promotion
Owner
CEO
Smallest test
Publish one chart on one program's gap.
Why it works
Risks and how to handle them
Evidence
Each regional director builds school relationships one at a time. A program with clear terms (free education sessions, materials, a resource-page listing and a report back on outcomes) makes the relationship repeatable and lets schools say yes formally.
High impactHigh effort First result in 1 cycle Regional Director
First action
Write the program terms and test them with five friendly aid offices.
How to measure it
Partner schools
Now
–
Target
500
By
two cycles
Steps
Write the terms
What schools get and what they agree to.
Regional Director, University Partnerships 2 weeks
Legal and compliance review
No endorsement language.
Compliance review 2 weeks
Pilot with five schools
Adjust the terms.
Regional Director, University Partnerships 1 cycle
Roll out by territory
Targets per director.
Regional Director, University Partnerships ongoing
Report back to schools
Aggregated outcomes per school.
Manager, Strategy annually
Measure
Members and funding from partner schools.
Regional Director, University Partnerships monthly
First result
1 cycle
Cost
Director time plus materials
Owner
Regional Director, University Partnerships
Smallest test
Five schools for one cycle.
Why it works
Risks and how to handle them
Builds on
Evidence
Juno is building nursing and healthcare verticals for students, and the same people become hospital employees with large balances. Hospitals compete hard to hire nurses and offer student loan help as a benefit.
High impactHigh effort First result in 2 quarters Head of Growth & Partnerships
First action
Ask three hospital HR teams whether they offer student loan benefits and what they would need.
How to measure it
Employer partners
Now
–
Target
10
By
3 quarters
Steps
Interview HR teams
Three hospital systems.
Head of Growth & Partnerships, Healthcare 2 weeks
Design the offer
Co-branded page, sessions, reporting.
Head of Growth & Partnerships, Healthcare 2 weeks
Compliance and legal
Employer terms and disclosures.
Compliance review 3 weeks
Pilot
One health system.
Head of Growth & Partnerships, Healthcare 1 quarter
Scale
Pitch the next nine.
Head of Growth & Partnerships, Healthcare ongoing
Measure
Refi funded volume per employer.
Head of Growth & Partnerships, Healthcare monthly
First result
2 quarters
Cost
Partnership time
Owner
Head of Growth & Partnerships, Healthcare
Smallest test
One hospital pilot.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

Students start thinking about paying the day they are admitted, and law and medical schools release decisions and set deposit deadlines on known calendars. A message that arrives the week of the acceptance is welcome; one in a random week is noise.
Medium impactMedium effort First result in This cycle Head of Growth & Partnerships
First action
Write the decision and deposit calendar for the top 50 law schools.
How to measure it
Decision-week sign-up lift
Now
–
Target
2×
By
this cycle
Steps
Build calendars
Per degree, top schools.
Head of Growth & Partnerships, Law Schools 1 week
Prepare messages
Admitted-student versions, compliance-reviewed.
Marketing Communications Manager 1 week
Schedule paid pushes
Decision weeks per school group.
Growth Marketing Manager 1 day
Brief ambassadors
Be on campus in deposit weeks.
Student Engagement Manager, Healthcare Schools 1 day
Run and measure
Lift against other weeks.
Growth Marketing Manager ongoing
Extend to other degrees
MD, CRNA, MBA.
Head of Growth & Partnerships, MD Schools next cycle
First result
This cycle
Cost
Shifts existing spend
Owner
Head of Growth & Partnerships, Law Schools
Smallest test
Law schools only for one cycle.
Why it works
Risks and how to handle them
Evidence
Juno asks students to join a negotiation group, but a visitor cannot see how many classmates have joined. Group buying is more persuasive when the group is visible.
Medium impactLow effort First result in 4 weeks Growth Marketing Manager
First action
Check which programs have groups large enough to show.
How to measure it
Join-rate lift
Now
–
Target
+15%
By
6 weeks
Steps
Set a minimum size
Show only groups above a threshold.
Growth Marketing Manager 1 hour
Build the counter
Daily count per program.
Growth Marketing Manager 3 days
Compliance review
Wording around the group.
Compliance review 2 days
A/B test
With and without the count.
Growth Marketing Manager 4 weeks
Share the counts
Ambassadors and creators get the numbers.
Student Engagement Manager, Healthcare Schools ongoing
Measure
Join rate by page.
Growth Marketing Manager weekly
First result
4 weeks
Cost
$0
Owner
Growth Marketing Manager
Smallest test
Show the count on the five largest program pages.
Why it works
Risks and how to handle them
Evidence
The homepage shows press logos but no member quotes, and the nursing page uses testimonials from Wharton and Harvard students. A prospective CRNA student wants to hear from a CRNA student.
Medium impactLow effort First result in 4 weeks Marketing Communications Mana…
First action
Add a one-question quote request to the funded-loan email.
How to measure it
Verticals with three or more quotes
Now
–
Target
all
By
8 weeks
Steps
Add the request
One question in the funded-loan email.
Marketing Communications Manager 2 hours
Get consent
Name, school and program use.
Marketing Communications Manager 1 hour
Compliance review
Testimonial rules for lending ads.
Compliance review 2 days
Build the library
Tagged by vertical and school.
Marketing Communications Manager 1 day
Show on pages
Matching quotes per page.
Growth Marketing Manager 2 days
Refresh
Add new quotes monthly.
Marketing Communications Manager monthly
First result
4 weeks
Cost
$0
Owner
Marketing Communications Manager
Smallest test
Collect five nursing and five law quotes first.
Why it works
Risks and how to handle them
Evidence

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Agency

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Tools for the rest

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Talk

Fill the events in this plan

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Digital

Show it, don't just describe it

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Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 308 ideas
Nursing pages and calculator, one approved set of numbers, DMARC, the stalled-offer flow, the aid office kit, the AAPA reference; rescore paid on funded loans and start community answers.
Programmable can ship 1 of these in days.
Days 31 to 6010 ideas
Scale the channels: creators, school pages, the ambassador playbook, cosigners, aid-office webinars, alumni refinancing, the gap calculator and the wildcard tests.
Days 61 to 903 ideas
Commit to the big bets: the annual borrowing report, the school resource program and employer refinancing.

Juno growth playbook

Diagnosis

Build what the new nursing vertical is missing: CRNA, DNP and MSN pages with a "your Grad PLUS gap" budget calculator

A "rate offer, no application" flow that answers the top five reasons students stall

A financial aid office kit: one-page explainer, resource-page wording and a webinar slot request

This week 6

How to run it: Build what the new nursing vertical is missing: CRNA, DNP and MSN pages with a "your Grad PLUS gap" budget calculator

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: One approved set of headline numbers (members, volume, savings) used on every page, post and email

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Move DMARC from "none" to enforcement before scaling member email

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A "rate offer, no application" flow that answers the top five reasons students stall

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A financial aid office kit: one-page explainer, resource-page wording and a webinar slot request

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Turn the AAPA partnership into the pitch for nursing and allied health associations

Steps

Who to approach

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 9

How to run it: Judge every paid channel on funded loan volume per dollar, not sign-ups

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Be present where students ask: Reddit and program forums, with compliance-reviewed answers

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: A creator program with medical, law and nursing students, with approved scripts and clear disclosures

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence