Moxie growth playbook

Build one page under Medspa Marketing: a gallery of 12 real Moxie ads (static and video, used with each practice's permission and through Moxie's own compliance review), each with its treatment category, market type and plain results (cost per lead, booked consultations, return on ad spend over 30 and 365 days). Add a short "how we measure ROI" note, three paid-media case studies, and portfolio medians from the 400+ practices behind the data. Link it from the homepage stat strip and every "Get my growth plan" button.

Seeing the work and the measured outcome turns the ROI claim into proof, and it shows prospects the creative quality the new hires are being asked to deliver. It also separates Moxie from EMR rivals, none of which sells managed ads.

[ ] 12 ads with permission and compliance review
[ ] Category, market type and results for each
[ ] "How we measure ROI" note
[ ] Portfolio medians and ranges
[ ] Three paid-media case studies
[ ] Linked from homepage stats and growth-plan buttons
[ ] Intro-call tracking from the page

• Practices do not want competitors to see their ads

  Show market type and region, not the practice name, unless they choose to be named.

• Results vary by market

  Publish medians and ranges next to the best cases.

• Your websiteMedspa Marketing page: "700+ Medspas Scaled" and "drive 3x ROI in month one and 8x in their first year"; "Meta ads with 3x ROI in month one – and 8x by year one"; "Everything's included except ad spend" against "$1,000+/mo in agency fees"; "we work on a performance-based model"; further down, "helped 500+ medspas grow" and "Backed by data from 400+ medspas". The page shows the marketing team and a video, but no example ads and no campaign figures.Source
• HiringMedia Buyer Specialist, posted twice (Philippines, September 18, 2026; LATAM, October 21, 2026): each hire will "own the performance and impact of a large book of complex, custom paid media campaigns for our practices", "around 50 initially and scales up with time", and must "pull your own data and diagnose account and tracking health" across "the full funnel we deploy".Source
• HiringPaid Media Creative Specialist (Philippines, posted September 18, 2026): owns "CTR, hook rate, thumb-stop/hold rate, cost per result" for paid social; wants creatives practices are "so excited about that they regularly ask us if they can post our ads as organic content on their feeds"; and "templates that de-risk creative performance, using insights from across a portfolio of brands running similar ads".Source
• Your websiteCustomer stories: 11 case studies in the sitemap. The Press + Reviews cards report revenue ("Scaled to $1M Annual revenue in 16 months", "2.5X Net Revenue Growth"), average order value, provider counts and 5-star review counts. None of the 11 stories reports a paid campaign result such as cost per lead, booked consultations from ads or return on ad spend.Source
• Your websiteHomepage: "Trusted by 700+ Practices", "2x Higher Average Order Value vs. national average", "$31M Saved on supplies across all Moxie-supported practices", "65% Lower Patient Acquisition Costs Compared to top aesthetic marketing agencies", "25 hours/week Time Saved". The pain list includes "$4k in ads. No idea what they returned." and "On vacation. Still on call." Every call to action is "Book an Intro Call"; there is no pricing page.Source
• Competitor researchRivals' own homepages: Aesthetic Record, "#1 EMR & Practice Management for Med Spas", "Trusted by 9,000+ accounts"; Boulevard, a "client experience platform" that will "Automate marketing"; PatientNow, EMR with "scheduling, marketing, and patient engagement tools"; Mangomint, scheduling software for salons, spas and "med spas". All sell software; none sells managed Meta ads with a performance-based model.See the research Source

Agree one current figure per claim (practices supported, practices launched, practices in the ad data), label each clearly, and update every page in one pass. Add a "figures as of" date to the stat strips.

Consistent numbers make every other claim more credible, which matters for a company that sells "standards, not shortcuts".

• Smaller numbers look weaker

  Keep each number for what it actually measures.

• Your websiteMedspa Marketing page: "700+ Medspas Scaled" and "drive 3x ROI in month one and 8x in their first year"; "Meta ads with 3x ROI in month one – and 8x by year one"; "Everything's included except ad spend" against "$1,000+/mo in agency fees"; "we work on a performance-based model"; further down, "helped 500+ medspas grow" and "Backed by data from 400+ medspas". The page shows the marketing team and a video, but no example ads and no campaign figures.Source
• Your websiteLaunch page: "500+ Medspas Launched and Coached", "Trusted by 500+ MedSpa Entrepreneurs" and "Join 400+ medspa entrepreneurs who trust Moxie", next to "50% More Affordable to Launch (and 3x Faster)" and "Save up to 55% on essential supplies". Referral pages offer a referred practice "$500 VIP savings on your launch fee".Source
• Your websiteHomepage: "Trusted by 700+ Practices", "2x Higher Average Order Value vs. national average", "$31M Saved on supplies across all Moxie-supported practices", "65% Lower Patient Acquisition Costs Compared to top aesthetic marketing agencies", "25 hours/week Time Saved". The pain list includes "$4k in ads. No idea what they returned." and "On vacation. Still on call." Every call to action is "Book an Intro Call"; there is no pricing page.Source
• News coverageMoxie raised a $25 million Series C on March 10, 2026, led by Viewpoint Ventures with SignalFire, Lachy Groom and Haystack ($51 million in total). It supports more than 700 practices, launched Scale Suite for multi-provider operations, margin intelligence and compliance alerts, and reports a 97% retention rate (its own figure).Source

Add a short calculator: monthly ad budget, main treatments and city size in, an estimated range of leads and bookings from Moxie's portfolio medians out, with the agency fees they would no longer pay. Hand the answers to the intro-call form so the call starts from their numbers.

A personal estimate makes the call worth booking and gives the sales team a qualified starting point.

• Estimates read as promises

  Show ranges and say they are not guarantees.

• Your websiteHomepage: "Trusted by 700+ Practices", "2x Higher Average Order Value vs. national average", "$31M Saved on supplies across all Moxie-supported practices", "65% Lower Patient Acquisition Costs Compared to top aesthetic marketing agencies", "25 hours/week Time Saved". The pain list includes "$4k in ads. No idea what they returned." and "On vacation. Still on call." Every call to action is "Book an Intro Call"; there is no pricing page.Source
• Your websiteMedspa Marketing page: "700+ Medspas Scaled" and "drive 3x ROI in month one and 8x in their first year"; "Meta ads with 3x ROI in month one – and 8x by year one"; "Everything's included except ad spend" against "$1,000+/mo in agency fees"; "we work on a performance-based model"; further down, "helped 500+ medspas grow" and "Backed by data from 400+ medspas". The page shows the marketing team and a video, but no example ads and no campaign figures.Source
• HiringMedia Buyer Specialist, posted twice (Philippines, September 18, 2026; LATAM, October 21, 2026): each hire will "own the performance and impact of a large book of complex, custom paid media campaigns for our practices", "around 50 initially and scales up with time", and must "pull your own data and diagnose account and tracking health" across "the full funnel we deploy".Source

Publish "How Moxie pricing works": what is included, which parts are performance-based, what a launch fee covers, what practices pay separately (ad spend, supplies) and a typical range. Keep exact quotes for the call.

Owners who understand the model before the call are better qualified and less likely to drop out at the proposal.

• Competitors copy the model

  Share structure, not exact rates.

• Your websiteMedspa Marketing page: "700+ Medspas Scaled" and "drive 3x ROI in month one and 8x in their first year"; "Meta ads with 3x ROI in month one – and 8x by year one"; "Everything's included except ad spend" against "$1,000+/mo in agency fees"; "we work on a performance-based model"; further down, "helped 500+ medspas grow" and "Backed by data from 400+ medspas". The page shows the marketing team and a video, but no example ads and no campaign figures.Source
• Your websiteHomepage: "Trusted by 700+ Practices", "2x Higher Average Order Value vs. national average", "$31M Saved on supplies across all Moxie-supported practices", "65% Lower Patient Acquisition Costs Compared to top aesthetic marketing agencies", "25 hours/week Time Saved". The pain list includes "$4k in ads. No idea what they returned." and "On vacation. Still on call." Every call to action is "Book an Intro Call"; there is no pricing page.Source
• Your websiteLaunch page: "500+ Medspas Launched and Coached", "Trusted by 500+ MedSpa Entrepreneurs" and "Join 400+ medspa entrepreneurs who trust Moxie", next to "50% More Affordable to Launch (and 3x Faster)" and "Save up to 55% on essential supplies". Referral pages offer a referred practice "$500 VIP savings on your launch fee".Source

Build a lean landing page for paid traffic (under 2 MB, video loaded on tap, one form) and point Moxie's own prospecting ads at it. Compress hero video and images on the homepage too.

Paid clicks are expensive; a fast first view protects every dollar of Moxie's own acquisition spend.

• Less rich storytelling

  Keep the video one tap away.

• Google PageSpeedHomepage on a phone: speed score 38/100 (desktop 66); in the lab test the main content appears after about 30 seconds and the page downloads 24.6 MB. Real visitors pass Core Web Vitals (Chrome UX Report: LCP 2.1 s, INP 128 ms, CLS 0), so the lab gap mainly matters for first-time visitors on slower phones, such as people tapping an ad.Source
• HiringMedia Buyer Specialist, posted twice (Philippines, September 18, 2026; LATAM, October 21, 2026): each hire will "own the performance and impact of a large book of complex, custom paid media campaigns for our practices", "around 50 initially and scales up with time", and must "pull your own data and diagnose account and tracking health" across "the full funnel we deploy".Source

Add a second path on every course and state page: "Planning to open your own practice?" leading to a short launch-readiness quiz and the Launch Accelerator. Follow up training-match sign-ups with a launch email series.

People investing in training are close to starting out on their own; reaching them there is cheaper than ads.

• Seems pushy to learners

  Keep the training match first.

• Your websiteSitemap (1,354 URLs, checked October 23, 2026): 572 training course pages, 249 topic-by-state pages, 43 state pages (including Brazil, Canada and "online"), 137 training program pages, 162 blog posts, 31 personal referral pages, 12 live-session replays, 9 Medspa MBA lessons and 11 case studies.Source
• Your websiteAesthetic Training Directory: courses filterable by topic, state, price (up to "$3,000+"), format ("Cadaver Lab", "Hands-On", "Online") and experience level, with a "Get matched with your perfect training" form. The Texas page lists 1:1 trainings and multi-day injectables courses.Source
• Your websiteLaunch page: "500+ Medspas Launched and Coached", "Trusted by 500+ MedSpa Entrepreneurs" and "Join 400+ medspa entrepreneurs who trust Moxie", next to "50% More Affordable to Launch (and 3x Faster)" and "Save up to 55% on essential supplies". Referral pages offer a referred practice "$500 VIP savings on your launch fee".Source

Ship the model, show each practice its before/after view in Practice 360, and use anonymized, opt-in versions as sales proof and in case studies. For prospects migrating in, offer a "where you are today" baseline during migration.

Measured change on a practice's own numbers is more convincing than any portfolio claim, and it keeps current practices aware of the value.

• Imported data is incomplete

  Show only KPIs with enough history.

• HiringStaff Data Engineer (remote US, posted October 19, 2026): "Data and intelligence are Moxie's moat"; Practice Intelligence and Practice 360 sit on this stack; a first-quarter project is "modelling historical EMR data to work with existing practice KPIs so owners can understand the performance of their business before/after joining Moxie; neither exists today"; later, move Practice Intelligence "from descriptive to predictive to prescriptive" and support accrual reporting "as we move upmarket".Source
• Your websiteEMR Migrations page: "We migrate your entire practice — treatment notes, images, wallet balances, service menus, memberships"; says "Some EMRs charge $300–$1,000 per data export" and quotes an owner whose failed switch "ended up costing me like $30K and six months of my life".Source
• Your websiteCustomer stories: 11 case studies in the sitemap. The Press + Reviews cards report revenue ("Scaled to $1M Annual revenue in 16 months", "2.5X Net Revenue Growth"), average order value, provider counts and 5-star review counts. None of the 11 stories reports a paid campaign result such as cost per lead, booked consultations from ads or return on ad spend.Source

Each month, publish the five best-performing ad formats across practices (with hook, layout and copy pattern) as templates practices can use, and refresh the social content library with them.

Practices see Moxie's expertise every month, and learning from the whole portfolio is something a single agency or EMR cannot match.

• Every practice looks the same

  Templates adapt to each brand.

• HiringPaid Media Creative Specialist (Philippines, posted September 18, 2026): owns "CTR, hook rate, thumb-stop/hold rate, cost per result" for paid social; wants creatives practices are "so excited about that they regularly ask us if they can post our ads as organic content on their feeds"; and "templates that de-risk creative performance, using insights from across a portfolio of brands running similar ads".Source
• Your websiteMedspa Marketing page: "700+ Medspas Scaled" and "drive 3x ROI in month one and 8x in their first year"; "Meta ads with 3x ROI in month one – and 8x by year one"; "Everything's included except ad spend" against "$1,000+/mo in agency fees"; "we work on a performance-based model"; further down, "helped 500+ medspas grow" and "Backed by data from 400+ medspas". The page shows the marketing team and a video, but no example ads and no campaign figures.Source
• Competitor researchRivals' own homepages: Aesthetic Record, "#1 EMR & Practice Management for Med Spas", "Trusted by 9,000+ accounts"; Boulevard, a "client experience platform" that will "Automate marketing"; PatientNow, EMR with "scheduling, marketing, and patient engagement tools"; Mangomint, scheduling software for salons, spas and "med spas". All sell software; none sells managed Meta ads with a performance-based model.See the research Source

Add a live paid-media panel to Practice 360: spend, leads, booked consultations, revenue from ad-sourced patients and return so far. Media buyers use the same view to spot accounts slipping.

Owners who can see the return keep spending and stay; buyers catch problems earlier.

• Attribution disputes

  Explain the method in the panel.

• Your websiteMulti-Provider page: "Marketing that delivers 8X ROI. Track every patient from first click to lifetime spend so you know exactly what's working and where to scale, something no other agency can do"; "Unlock up to 55% off top-tier products"; one case study (Paradise Medspa, 8 providers) is the main multi-provider story.Source
• HiringMedia Buyer Specialist, posted twice (Philippines, September 18, 2026; LATAM, October 21, 2026): each hire will "own the performance and impact of a large book of complex, custom paid media campaigns for our practices", "around 50 initially and scales up with time", and must "pull your own data and diagnose account and tracking health" across "the full funnel we deploy".Source
• HiringStaff Data Engineer (remote US, posted October 19, 2026): "Data and intelligence are Moxie's moat"; Practice Intelligence and Practice 360 sit on this stack; a first-quarter project is "modelling historical EMR data to work with existing practice KPIs so owners can understand the performance of their business before/after joining Moxie; neither exists today"; later, move Practice Intelligence "from descriptive to predictive to prescriptive" and support accrual reporting "as we move upmarket".Source

Publish a fair page for each common EMR: what Moxie migrates, timeline, what changes for staff, and what Moxie adds (marketing, coaching, supplies pricing). Add a migration checklist download.

Owners searching how to leave their system are high intent, and the pages answer their biggest fear: losing data.

• Outdated claims

  Date each page.

• Your websiteEMR Migrations page: "We migrate your entire practice — treatment notes, images, wallet balances, service menus, memberships"; says "Some EMRs charge $300–$1,000 per data export" and quotes an owner whose failed switch "ended up costing me like $30K and six months of my life".Source
• Competitor researchRivals' own homepages: Aesthetic Record, "#1 EMR & Practice Management for Med Spas", "Trusted by 9,000+ accounts"; Boulevard, a "client experience platform" that will "Automate marketing"; PatientNow, EMR with "scheduling, marketing, and patient engagement tools"; Mangomint, scheduling software for salons, spas and "med spas". All sell software; none sells managed Meta ads with a performance-based model.See the research Source

Generate a referral page and link for every practice and Scale Society member, show referrals and rewards in the app, and ask after milestones (first $10k month, launch anniversary).

Owners trust other owners, and the page template already exists.

• Low-quality referrals

  Reward only on launch.

• Your websiteLaunch page: "500+ Medspas Launched and Coached", "Trusted by 500+ MedSpa Entrepreneurs" and "Join 400+ medspa entrepreneurs who trust Moxie", next to "50% More Affordable to Launch (and 3x Faster)" and "Save up to 55% on essential supplies". Referral pages offer a referred practice "$500 VIP savings on your launch fee".Source
• Your websiteSitemap (1,354 URLs, checked October 23, 2026): 572 training course pages, 249 topic-by-state pages, 43 state pages (including Brazil, Canada and "online"), 137 training program pages, 162 blog posts, 31 personal referral pages, 12 live-session replays, 9 Medspa MBA lessons and 11 case studies.Source
• Your websiteResources: 12 "Aesthetic Visionaries Live" sessions with practice owners and advisory board members (replays behind a form), ebooks such as the "Medspa Membership Handbook" and "Loyalty is the New Luxury" retention playbook, and Scale Society, "a private community of aesthetic leaders"; Moxie runs Instagram, TikTok, YouTube and LinkedIn accounts.Source

Add a launch section to each state page: what a new owner typically needs to arrange (with links to the state's own boards), how medical director matching works there, and a Launch Coach call. Have Moxie's compliance team review every page and date it.

Local launch searches are high intent, and state-by-state help is hard for a generic agency to copy.

• Rules change

  Review every six months and link to official sources.

• Your websiteSitemap (1,354 URLs, checked October 23, 2026): 572 training course pages, 249 topic-by-state pages, 43 state pages (including Brazil, Canada and "online"), 137 training program pages, 162 blog posts, 31 personal referral pages, 12 live-session replays, 9 Medspa MBA lessons and 11 case studies.Source
• Your websiteHomepage: "Trusted by 700+ Practices", "2x Higher Average Order Value vs. national average", "$31M Saved on supplies across all Moxie-supported practices", "65% Lower Patient Acquisition Costs Compared to top aesthetic marketing agencies", "25 hours/week Time Saved". The pain list includes "$4k in ads. No idea what they returned." and "On vacation. Still on call." Every call to action is "Book an Intro Call"; there is no pricing page.Source
• Your websiteLaunch page: "500+ Medspas Launched and Coached", "Trusted by 500+ MedSpa Entrepreneurs" and "Join 400+ medspa entrepreneurs who trust Moxie", next to "50% More Affordable to Launch (and 3x Faster)" and "Save up to 55% on essential supplies". Referral pages offer a referred practice "$500 VIP savings on your launch fee".Source

Show each practice its savings to date on the supplies page and in monthly emails, and add reorder reminders from Maia's inventory tracking. Automate order handoff to suppliers where possible so the team handles exceptions only.

Visible savings remind practices of Moxie's value each month, and reminders keep orders on the platform.

• Savings estimates questioned

  Show the method.

• HiringOperations Assistant for E-Commerce/Product (Philippines, posted October 16, 2026): on Moxie's supplies platform, "When an order is received through our platform, place that order with the appropriate supplier", plus "Daily reconciliations between our platform orders and the supplier orders" and email support for lost or wrong orders.Source
• Your websiteHomepage: "Trusted by 700+ Practices", "2x Higher Average Order Value vs. national average", "$31M Saved on supplies across all Moxie-supported practices", "65% Lower Patient Acquisition Costs Compared to top aesthetic marketing agencies", "25 hours/week Time Saved". The pain list includes "$4k in ads. No idea what they returned." and "On vacation. Still on call." Every call to action is "Book an Intro Call"; there is no pricing page.Source
• Your websiteAI at Moxie page: Maia gives package suggestions, assigns providers "based on role, scope, location, and availability", tags bookkeeping, tracks inventory, and as "AI Marketing Assistant" generates "on-brand creative and ad copy"; "Coming Soon: Front Desk Assistant" that "responds to patient questions using your tone, policies, and booking rules".Source

Launch the assistant first for ad leads: an instant text reply using the practice's tone, policies and booking rules, offering open slots, with handoff to staff for clinical questions. Report speed-to-reply and bookings in the paid-media panel.

Faster replies turn more of the same ad spend into bookings, which lifts the ROI Moxie advertises.

• Assistant answers clinical questions

  Hand those to staff every time.

• Your websiteAI at Moxie page: Maia gives package suggestions, assigns providers "based on role, scope, location, and availability", tags bookkeeping, tracks inventory, and as "AI Marketing Assistant" generates "on-brand creative and ad copy"; "Coming Soon: Front Desk Assistant" that "responds to patient questions using your tone, policies, and booking rules".Source
• HiringDirector of Engineering (remote US, posted October 16, 2026): leads "roughly 60 engineers" at "a Series C healthcare technology company" and must "drive at least one AI or agentic initiative into production use by month six". Every Moxie post ends: "If you succeed, MedSpas will remain the opportunity for independent owner-operators instead of being dominated by a small number of large chains."Source
• HiringMedia Buyer Specialist, posted twice (Philippines, September 18, 2026; LATAM, October 21, 2026): each hire will "own the performance and impact of a large book of complex, custom paid media campaigns for our practices", "around 50 initially and scales up with time", and must "pull your own data and diagnose account and tracking health" across "the full funnel we deploy".Source

Cut 5 short clips from each session, post them with a link to the full replay, and keep the form only on the full replay. Track which topics drive intro calls.

Existing recordings become a steady stream of expert content at almost no cost.

• Speakers object

  Ask approval before posting.

• Your websiteResources: 12 "Aesthetic Visionaries Live" sessions with practice owners and advisory board members (replays behind a form), ebooks such as the "Medspa Membership Handbook" and "Loyalty is the New Luxury" retention playbook, and Scale Society, "a private community of aesthetic leaders"; Moxie runs Instagram, TikTok, YouTube and LinkedIn accounts.Source
• Your websiteSitemap (1,354 URLs, checked October 23, 2026): 572 training course pages, 249 topic-by-state pages, 43 state pages (including Brazil, Canada and "online"), 137 training program pages, 162 blog posts, 31 personal referral pages, 12 live-session replays, 9 Medspa MBA lessons and 11 case studies.Source

Find three practices with three or more providers, measure results across providers (utilization, margins, compliance alerts closed), and publish stories plus a demo path for multi-provider teams.

Larger practices buy on peer proof, and they are the upmarket growth Moxie is preparing for.

• Few large customers

  Start with three-provider practices.

• News coverageMoxie raised a $25 million Series C on March 10, 2026, led by Viewpoint Ventures with SignalFire, Lachy Groom and Haystack ($51 million in total). It supports more than 700 practices, launched Scale Suite for multi-provider operations, margin intelligence and compliance alerts, and reports a 97% retention rate (its own figure).Source
• Your websiteMulti-Provider page: "Marketing that delivers 8X ROI. Track every patient from first click to lifetime spend so you know exactly what's working and where to scale, something no other agency can do"; "Unlock up to 55% off top-tier products"; one case study (Paradise Medspa, 8 providers) is the main multi-provider story.Source
• HiringStaff Data Engineer (remote US, posted October 19, 2026): "Data and intelligence are Moxie's moat"; Practice Intelligence and Practice 360 sit on this stack; a first-quarter project is "modelling historical EMR data to work with existing practice KPIs so owners can understand the performance of their business before/after joining Moxie; neither exists today"; later, move Practice Intelligence "from descriptive to predictive to prescriptive" and support accrual reporting "as we move upmarket".Source

Publish yearly medspa ad benchmarks by treatment category and market size (cost per lead, booking rate, return over time), aggregated so no practice can be identified. Launch with a webinar and clips.

Original data earns press and links, and it positions Moxie as the authority on medspa marketing results.

• Small samples mislead

  Publish only groups with enough practices.

• Your websiteState of Aesthetic Business report: "63% Worry their practice looks healthier than it actually is", "68% Experienced tighter cash flow than expected despite a full schedule", "39% Have no repeatable monthly performance review rhythm", "85% Carry key business details mentally". It covers finance, operations and delegation, but has no section on marketing spend or ad results.Source
• Your websiteMedspa Marketing page: "700+ Medspas Scaled" and "drive 3x ROI in month one and 8x in their first year"; "Meta ads with 3x ROI in month one – and 8x by year one"; "Everything's included except ad spend" against "$1,000+/mo in agency fees"; "we work on a performance-based model"; further down, "helped 500+ medspas grow" and "Backed by data from 400+ medspas". The page shows the marketing team and a video, but no example ads and no campaign figures.Source
• HiringMedia Buyer Specialist, posted twice (Philippines, September 18, 2026; LATAM, October 21, 2026): each hire will "own the performance and impact of a large book of complex, custom paid media campaigns for our practices", "around 50 initially and scales up with time", and must "pull your own data and diagnose account and tracking health" across "the full funnel we deploy".Source

Send each owner one weekly recommendation (raise a price, fill a slow day, rebook lapsed patients, reorder stock) with its expected value, and track which were taken and what happened.

A weekly action builds the review habit owners lack and shows Moxie's value every week.

• Bad recommendations erode trust

  Start with low-risk actions.

• HiringStaff Data Engineer (remote US, posted October 19, 2026): "Data and intelligence are Moxie's moat"; Practice Intelligence and Practice 360 sit on this stack; a first-quarter project is "modelling historical EMR data to work with existing practice KPIs so owners can understand the performance of their business before/after joining Moxie; neither exists today"; later, move Practice Intelligence "from descriptive to predictive to prescriptive" and support accrual reporting "as we move upmarket".Source
• Your websiteState of Aesthetic Business report: "63% Worry their practice looks healthier than it actually is", "68% Experienced tighter cash flow than expected despite a full schedule", "39% Have no repeatable monthly performance review rhythm", "85% Carry key business details mentally". It covers finance, operations and delegation, but has no section on marketing spend or ad results.Source
• Your websiteAI at Moxie page: Maia gives package suggestions, assigns providers "based on role, scope, location, and availability", tags bookkeeping, tracks inventory, and as "AI Marketing Assistant" generates "on-brand creative and ad copy"; "Coming Soon: Front Desk Assistant" that "responds to patient questions using your tone, policies, and booking rules".Source

Sign ten academies: they give graduates a Moxie launch session and resource pack, Moxie lists them as featured partners and refers trainees to them. Track graduates who launch.

Academies are a steady, trusted source of future owners at the moment they gain skills.

• Directory looks biased

  Label featured partners clearly.

• Your websiteSitemap (1,354 URLs, checked October 23, 2026): 572 training course pages, 249 topic-by-state pages, 43 state pages (including Brazil, Canada and "online"), 137 training program pages, 162 blog posts, 31 personal referral pages, 12 live-session replays, 9 Medspa MBA lessons and 11 case studies.Source
• Your websiteAesthetic Training Directory: courses filterable by topic, state, price (up to "$3,000+"), format ("Cadaver Lab", "Hands-On", "Online") and experience level, with a "Get matched with your perfect training" form. The Texas page lists 1:1 trainings and multi-day injectables courses.Source
• Your websiteLaunch page: "500+ Medspas Launched and Coached", "Trusted by 500+ MedSpa Entrepreneurs" and "Join 400+ medspa entrepreneurs who trust Moxie", next to "50% More Affordable to Launch (and 3x Faster)" and "Save up to 55% on essential supplies". Referral pages offer a referred practice "$500 VIP savings on your launch fee".Source

Add a one-tap option in the app to download any approved ad, with a caption written for organic posting. Track how many practices repost and how those posts perform.

Every repost spreads Moxie-quality creative for free and shows practices the work they are paying for.

• Ad fatigue on followers

  Suggest one repost a week.

• HiringPaid Media Creative Specialist (Philippines, posted September 18, 2026): owns "CTR, hook rate, thumb-stop/hold rate, cost per result" for paid social; wants creatives practices are "so excited about that they regularly ask us if they can post our ads as organic content on their feeds"; and "templates that de-risk creative performance, using insights from across a portfolio of brands running similar ads".Source
• Your websiteMedspa Marketing page: "700+ Medspas Scaled" and "drive 3x ROI in month one and 8x in their first year"; "Meta ads with 3x ROI in month one – and 8x by year one"; "Everything's included except ad spend" against "$1,000+/mo in agency fees"; "we work on a performance-based model"; further down, "helped 500+ medspas grow" and "Backed by data from 400+ medspas". The page shows the marketing team and a video, but no example ads and no campaign figures.Source

Build a ten-question quiz scoring how much the practice depends on the owner, compare the answer with the survey, and offer a strategy session. Share results as an image.

Owners like measuring themselves against peers, and the result opens the conversation Moxie wants.

• Seen as gimmicky

  Tie every result to survey data.

• Your websiteState of Aesthetic Business report: "63% Worry their practice looks healthier than it actually is", "68% Experienced tighter cash flow than expected despite a full schedule", "39% Have no repeatable monthly performance review rhythm", "85% Carry key business details mentally". It covers finance, operations and delegation, but has no section on marketing spend or ad results.Source
• Your websiteHomepage: "Trusted by 700+ Practices", "2x Higher Average Order Value vs. national average", "$31M Saved on supplies across all Moxie-supported practices", "65% Lower Patient Acquisition Costs Compared to top aesthetic marketing agencies", "25 hours/week Time Saved". The pain list includes "$4k in ads. No idea what they returned." and "On vacation. Still on call." Every call to action is "Book an Intro Call"; there is no pricing page.Source