Launch Potato growth playbook

Render each role server-side at its own URL (for example /careers/head-of-paid-social-insurance) with a unique title, the full description in the HTML and JobPosting structured data (title, date posted, remote location, employment type, salary where it is published). Add the role URLs to the sitemap with real dates, keep the Greenhouse redirect pointing to them, and remove a page with a 410 when the role closes. Check eligibility with Google's Rich Results Test.

Inbound applicants from job search cost nothing per candidate, and Google for Jobs is where senior and passive candidates browse. For a lean talent team that is a free sourcing channel.

[ ] One URL per role, readable slug
[ ] Unique title: role, team, "Remote, US"
[ ] Full description in the server HTML
[ ] JobPosting JSON-LD: title, description, datePosted, validThrough, employmentType, jobLocationType TELECOMMUTE, applicantLocationRequirements, hiringOrganization
[ ] Salary range where it is published
[ ] Listed in sitemap.xml with https and lastmod
[ ] 410 or redirect when the role closes
[ ] Passes the Rich Results Test

• Stale roles stay indexed

  Generate pages from the Greenhouse feed and expire them automatically.

• Low-fit applicants

  Keep the "only apply if" notes from the posts in the page text.

• Your websiteCareers pages (checked October 21, 2026): /careers shows "Loading open roles…" and fills the list by script; every role page has the same title "Launch Potato - Open Role", loads its text by script ("Loading this role…") and carries no JobPosting structured data; the Greenhouse board redirects to these pages; the sitemap lists /open-roles but none of the 11 roles, and all its URLs use http://.Source
• HiringHead of Talent, Performance Marketing and Head of Talent Acquisition, Affiliate Marketing (posted October 7, 2026), plus two Talent Acquisition Leads: each owns "Pipeline built ahead of demand, so when a req opens you already know who to call", needs "a sourcing engine you built yourself: inbound and outbound, passive included" and "outreach that converts"; Claude "is in the daily workflow". A Head of People was posted October 8.Source
• HiringLaunch Potato's description in every job post: "the discovery and conversion company" that reaches "tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState"; "profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries".Source

Generate the sitemap with https URLs and real last-modified dates, drop or redirect the 2025 summit pages, fix the redirect to plain https://launchpotato.com, and resubmit in Search Console.

A clean sitemap makes every new page (roles, brand and advertiser updates) index faster.

• Old summit links break

  Redirect them to the careers page.

• #1 Make the open roles findable: the careers pages hide every job from Google's job search

• Your websiteSitemap (104 URLs): 53 blog posts, the latest dated October 24, 2025 ("Best Place to Work in Miami Inc 2025"), and the 2025 F1 Summit page and application still listed; http://launchpotato.com/our-story redirects to "https://launchpotato.com:443/our-story".Source
• Your websiteCareers pages (checked October 21, 2026): /careers shows "Loading open roles…" and fills the list by script; every role page has the same title "Launch Potato - Open Role", loads its text by script ("Loading this role…") and carries no JobPosting structured data; the Greenhouse board redirects to these pages; the sitemap lists /open-roles but none of the 11 roles, and all its URLs use http://.Source
• Chrome UX Reportlaunchpotato.com real visitors pass Core Web Vitals (LCP 1.35s, INP 77ms, CLS 0.03), so speed is not the problem on the corporate site.Source

Add three to five advertiser numbers (monthly audience, quotes or leads delivered, verticals, partners), two short anonymized results by vertical ("an auto carrier lowered cost per policy by X%"), and a contact form that asks for vertical and target cost so the right person replies.

Advertisers buy on proof of scale and results; the figures already exist inside the business.

• Advertisers dislike being named

  Use anonymized results.

• Your websiteAdvertiser Solutions lists four formats (performance acquisition, strategic distribution, branded content and sponsorships, email acquisition) and logos including Allstate, American Express, Capital One, Chase, Liberty Mutual, Rocket Mortgage, SoFi, USAA and Wells Fargo, but no figures or case studies. The Publisher Solutions page does show figures: "25M+ Monthly High-Intent Financial Interactions", "$20M+ Quarterly Publisher Revenue", "2X Higher Yield vs. Programmatic" and "more than 250 premium publishers".Source
• HiringLaunch Potato's description in every job post: "the discovery and conversion company" that reaches "tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState"; "profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries".Source
• HiringLead Data Scientist, AdTech (posted October 20, 2026) and Staff Applied Scientist, AdTech: build "the models that decide which carrier each auto insurance shopper sees on our click wall" so "carriers see our traffic convert and raise their bids"; "Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us"; "the same shoppers come back"; first-year goals include automated marketplace bidding; scope "broadens to other verticals over time".Source

Link each logo to its site, add one line per brand (what it covers, monthly audience, formats available to advertisers), and add Organization markup with the brands listed as subsidiaries.

It turns a logo wall into proof of scale and a working path to each brand.

• Exposing small brands

  Show ranges for smaller brands.

• Your websiteOur Brands page: logos for FinanceBuzz, smarterauto, All About Cookies (Money & Security), Travel Bulletin, Only In Your State (Travel & Discovery), Curiosity, BlissXO, PrizeGrab and TriviaPop (Entertainment & Rewards). None of the logos link to the brand's site, and no brand shows its audience size.Source
• HiringLaunch Potato's description in every job post: "the discovery and conversion company" that reaches "tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState"; "profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries".Source
• Your websiteOur Story timeline: founded 2014; PrizeGrab and FinanceBuzz launched 2015; AlphaIntent (content, audience intelligence and performance in one system) 2020; All About Cookies acquired 2022; "Expansion into insurance and financial services funnels" 2024; Only In Your State acquired 2025.Source

Write a title and description around the promise ("Compare auto insurance quotes from 90+ partners in 2 minutes"), add Open Graph tags for social previews, and do the same for the home insurance page.

Better previews help searchers and social clicks, and cost nothing.

• Claim wording

  Use the compliance-approved savings line.

• Brand websiteSmarterAuto (smarterauto.com), the auto insurance brand on the Our Brands page: "Save up to $800 a year on auto insurance — compare quotes below!", a ZIP-code form, "Compare 90+ partners", a three-step flow, an email sign-up and a Home Insurance tab; the page title is just "SmarterAuto" and the meta description is empty.Source
• HiringHead of Paid Social, Insurance: owns Meta and TikTok spend for auto insurance; "The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin"; "Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic"; advertorial and direct-response landing pages are a plus; works with the Senior Director of paid marketing and the GM of Auto Insurance.Source

For each senior role, send employees a short share kit (a LinkedIn post, a DM template and the role link with their referral tag), name the bonus, and post a monthly leaderboard. Ask each team lead for five names before the role goes public.

Referrals are the fastest, best-retained hires, and the bonus is already budgeted.

• Network fatigue

  Ask only for senior or hard roles.

• Your websiteCareers page benefits and awards: annual profit sharing, "Up to $5,000 employee referral bonus", 22+ built-in days off including third "Frydays", unlimited PTO; Our Story lists Quartz 5X, Great Place To Work 7X, Inc. Best Workplaces 6X and Fortune 5X.Source
• HiringHead of Talent, Performance Marketing and Head of Talent Acquisition, Affiliate Marketing (posted October 7, 2026), plus two Talent Acquisition Leads: each owns "Pipeline built ahead of demand, so when a req opens you already know who to call", needs "a sourcing engine you built yourself: inbound and outbound, passive included" and "outreach that converts"; Claude "is in the daily workflow". A Head of People was posted October 8.Source

Build a library of pre-approved claims, disclaimers and visual rules with compliance, then run a weekly cycle: five new hooks a week from the library, produced with AI-assisted variations, tested on Meta and TikTok, and retired when frequency or cost rises past a set line.

Pre-approved building blocks let the team ship new creative weekly without compliance becoming the bottleneck.

• Rule changes

  Review the library monthly with compliance.

• HiringHead of Paid Social, Insurance: owns Meta and TikTok spend for auto insurance; "The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin"; "Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic"; advertorial and direct-response landing pages are a plus; works with the Senior Director of paid marketing and the GM of Auto Insurance.Source
• Brand websiteSmarterAuto (smarterauto.com), the auto insurance brand on the Our Brands page: "Save up to $800 a year on auto insurance — compare quotes below!", a ZIP-code form, "Compare 90+ partners", a three-step flow, an email sign-up and a Home Insurance tab; the page title is just "SmarterAuto" and the meta description is empty.Source

Build two pre-landers (a short article on how drivers save, and a quiz on driver profile) that lead into the ZIP form, and test them against the direct form by cost per policy, not cost per lead.

Warming cold traffic usually lowers form drop-off and improves lead quality from social.

• Platform policy on advertorials

  Follow Meta and TikTok landing page rules.

• #7 A compliance-approved claim library and weekly creative cycle for auto insurance ads

• HiringHead of Paid Social, Insurance: owns Meta and TikTok spend for auto insurance; "The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin"; "Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic"; advertorial and direct-response landing pages are a plus; works with the Senior Director of paid marketing and the GM of Auto Insurance.Source
• HiringSenior CRO, Affiliate Marketing (posted October 20, 2026) and Senior Optimization Manager: run landing page and funnel tests "across device types and user journeys (e.g., copy, UI/UX, advertiser order)" on lead-form pages in financial services and insurance, and "catch bugs or tracking issues before they go live".Source
• Brand websiteSmarterAuto (smarterauto.com), the auto insurance brand on the Our Brands page: "Save up to $800 a year on auto insurance — compare quotes below!", a ZIP-code form, "Compare 90+ partners", a three-step flow, an email sign-up and a Home Insurance tab; the page title is just "SmarterAuto" and the meta description is empty.Source

Pass a value-based conversion event to Meta and TikTok through the server-side conversion APIs once a carrier confirms a quote or policy (with predicted value for the delay), and test value bidding against lead bidding.

Training the platforms on real outcomes lets spend scale without giving up margin.

• Data sharing limits

  Send only scores and events, never personal details.

• HiringLead Data Scientist, AdTech (posted October 20, 2026) and Staff Applied Scientist, AdTech: build "the models that decide which carrier each auto insurance shopper sees on our click wall" so "carriers see our traffic convert and raise their bids"; "Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us"; "the same shoppers come back"; first-year goals include automated marketplace bidding; scope "broadens to other verticals over time".Source
• HiringHead of Paid Social, Insurance: owns Meta and TikTok spend for auto insurance; "The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin"; "Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic"; advertorial and direct-response landing pages are a plus; works with the Senior Director of paid marketing and the GM of Auto Insurance.Source

Ask for the current renewal month in the flow, send a reminder 30 days before with fresh quotes, and show returning visitors a "continue your quotes" path instead of starting over.

Owned re-engagement costs far less than buying the same shopper again on social.

• Consent rules

  Follow opt-in and contact rules for each channel.

• HiringLead Data Scientist, AdTech (posted October 20, 2026) and Staff Applied Scientist, AdTech: build "the models that decide which carrier each auto insurance shopper sees on our click wall" so "carriers see our traffic convert and raise their bids"; "Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us"; "the same shoppers come back"; first-year goals include automated marketplace bidding; scope "broadens to other verticals over time".Source
• Brand websiteSmarterAuto (smarterauto.com), the auto insurance brand on the Our Brands page: "Save up to $800 a year on auto insurance — compare quotes below!", a ZIP-code form, "Compare 90+ partners", a three-step flow, an email sign-up and a Home Insurance tab; the page title is just "SmarterAuto" and the meta description is empty.Source

Place SmarterAuto quote modules on relevant FinanceBuzz and All About Cookies pages (car buying, budgets, identity protection), measure policies per thousand visits, and compare with paid social cost.

Owned audiences are the lowest-cost traffic the click wall can get.

• Reader trust

  Label the module clearly as an advertisement.

• Your websiteOur Brands page: logos for FinanceBuzz, smarterauto, All About Cookies (Money & Security), Travel Bulletin, Only In Your State (Travel & Discovery), Curiosity, BlissXO, PrizeGrab and TriviaPop (Entertainment & Rewards). None of the logos link to the brand's site, and no brand shows its audience size.Source
• HiringLaunch Potato's description in every job post: "the discovery and conversion company" that reaches "tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState"; "profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries".Source
• Your websiteOur Story timeline: founded 2014; PrizeGrab and FinanceBuzz launched 2015; AlphaIntent (content, audience intelligence and performance in one system) 2020; All About Cookies acquired 2022; "Expansion into insurance and financial services funnels" 2024; Only In Your State acquired 2025.Source

Ask auto shoppers whether they own or rent and offer a bundled quote path; give carriers a bundle placement on the click wall. Measure revenue per shopper.

Bundled shoppers are worth more to carriers, which raises bids.

• Longer forms

  Ask the extra question only after the ZIP step.

• Brand websiteSmarterAuto (smarterauto.com), the auto insurance brand on the Our Brands page: "Save up to $800 a year on auto insurance — compare quotes below!", a ZIP-code form, "Compare 90+ partners", a three-step flow, an email sign-up and a Home Insurance tab; the page title is just "SmarterAuto" and the meta description is empty.Source
• HiringLead Data Scientist, AdTech (posted October 20, 2026) and Staff Applied Scientist, AdTech: build "the models that decide which carrier each auto insurance shopper sees on our click wall" so "carriers see our traffic convert and raise their bids"; "Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us"; "the same shoppers come back"; first-year goals include automated marketplace bidding; scope "broadens to other verticals over time".Source

Create one test log (hypothesis, page, result, margin impact) searchable by vertical, and a launch checklist for every test (events firing, postbacks, device check, compliance copy). Review wins monthly across teams.

Fewer broken tests and reused learnings mean more winning tests per quarter.

• Busywork

  Keep the checklist to ten items.

• HiringSenior CRO, Affiliate Marketing (posted October 20, 2026) and Senior Optimization Manager: run landing page and funnel tests "across device types and user journeys (e.g., copy, UI/UX, advertiser order)" on lead-form pages in financial services and insurance, and "catch bugs or tracking issues before they go live".Source
• HiringHead of Paid Social, Insurance: owns Meta and TikTok spend for auto insurance; "The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin"; "Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic"; advertorial and direct-response landing pages are a plus; works with the Senior Director of paid marketing and the GM of Auto Insurance.Source

Publish two posts a month by team members: a test that changed margin, how the click wall works at a high level, a day in the paid social seat. Share them in recruiting outreach.

Specific stories about the work attract the people who would be good at it and give recruiters something to send.

• Sharing secrets

  Review each post for competitive detail.

• Your websiteSitemap (104 URLs): 53 blog posts, the latest dated October 24, 2025 ("Best Place to Work in Miami Inc 2025"), and the 2025 F1 Summit page and application still listed; http://launchpotato.com/our-story redirects to "https://launchpotato.com:443/our-story".Source
• HiringHead of Talent, Performance Marketing and Head of Talent Acquisition, Affiliate Marketing (posted October 7, 2026), plus two Talent Acquisition Leads: each owns "Pipeline built ahead of demand, so when a req opens you already know who to call", needs "a sourcing engine you built yourself: inbound and outbound, passive included" and "outreach that converts"; Claude "is in the daily workflow". A Head of People was posted October 8.Source

Add a "join our talent network" form by function (paid media, CRO, data science, engineering), send a short quarterly update to members, and tag them in Greenhouse so recruiters call them first when a role opens.

A warm list turns the next hard search into days instead of months.

• Stale list

  Ask members to confirm interest twice a year.

• HiringHead of Talent, Performance Marketing and Head of Talent Acquisition, Affiliate Marketing (posted October 7, 2026), plus two Talent Acquisition Leads: each owns "Pipeline built ahead of demand, so when a req opens you already know who to call", needs "a sourcing engine you built yourself: inbound and outbound, passive included" and "outreach that converts"; Claude "is in the daily workflow". A Head of People was posted October 8.Source
• Your websiteCareers pages (checked October 21, 2026): /careers shows "Loading open roles…" and fills the list by script; every role page has the same title "Launch Potato - Open Role", loads its text by script ("Loading this role…") and carries no JobPosting structured data; the Greenhouse board redirects to these pages; the sitemap lists /open-roles but none of the 11 roles, and all its URLs use http://.Source

Add two publisher stories (format, audience, yield lift) and a simple estimate form (monthly visitors, vertical, email list size) that routes to the partnerships team.

Publishers sign on peer proof and a number that applies to them.

• Overpromising yield

  Show a range.

• Your websiteAdvertiser Solutions lists four formats (performance acquisition, strategic distribution, branded content and sponsorships, email acquisition) and logos including Allstate, American Express, Capital One, Chase, Liberty Mutual, Rocket Mortgage, SoFi, USAA and Wells Fargo, but no figures or case studies. The Publisher Solutions page does show figures: "25M+ Monthly High-Intent Financial Interactions", "$20M+ Quarterly Publisher Revenue", "2X Higher Yield vs. Programmatic" and "more than 250 premium publishers".Source

Give each carrier a monthly report on its policies, cost per policy and the share of shoppers matched to it, with a benchmark against the click wall average, and suggest the bid that would win more matched shoppers.

Transparent proof of quality moves budgets toward Launch Potato in a competitive market.

• Revealing too much

  Share only the carrier's own data and averages.

• HiringLead Data Scientist, AdTech (posted October 20, 2026) and Staff Applied Scientist, AdTech: build "the models that decide which carrier each auto insurance shopper sees on our click wall" so "carriers see our traffic convert and raise their bids"; "Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us"; "the same shoppers come back"; first-year goals include automated marketplace bidding; scope "broadens to other verticals over time".Source
• Your websiteAdvertiser Solutions lists four formats (performance acquisition, strategic distribution, branded content and sponsorships, email acquisition) and logos including Allstate, American Express, Capital One, Chase, Liberty Mutual, Rocket Mortgage, SoFi, USAA and Wells Fargo, but no figures or case studies. The Publisher Solutions page does show figures: "25M+ Monthly High-Intent Financial Interactions", "$20M+ Quarterly Publisher Revenue", "2X Higher Yield vs. Programmatic" and "more than 250 premium publishers".Source
• Competitor researchRivals' own homepages: MediaAlpha, "Insurance Customer Acquisition Platform" connecting carriers "with high-intent shoppers"; EverQuote, "Fast, Free Insurance Quotes"; System1, "Responsive Acquisition Marketing Platform"; NerdWallet, "Finance smarter".See the research Source

After auto insurance, apply the matching and bidding models to one more marketplace (for example credit cards or personal loans) where partners return conversion data, and offer it to the 250+ publishers as a co-branded widget.

The same models earn more across more verticals and publishers, without new audiences.

• Distraction from auto

  Start once auto models are in production.

• HiringLead Data Scientist, AdTech (posted October 20, 2026) and Staff Applied Scientist, AdTech: build "the models that decide which carrier each auto insurance shopper sees on our click wall" so "carriers see our traffic convert and raise their bids"; "Carrier conversion data (quotes, policies and acquisition cost) is now coming back to us"; "the same shoppers come back"; first-year goals include automated marketplace bidding; scope "broadens to other verticals over time".Source
• Your websiteOur Story timeline: founded 2014; PrizeGrab and FinanceBuzz launched 2015; AlphaIntent (content, audience intelligence and performance in one system) 2020; All About Cookies acquired 2022; "Expansion into insurance and financial services funnels" 2024; Only In Your State acquired 2025.Source
• Your websiteAdvertiser Solutions lists four formats (performance acquisition, strategic distribution, branded content and sponsorships, email acquisition) and logos including Allstate, American Express, Capital One, Chase, Liberty Mutual, Rocket Mortgage, SoFi, USAA and Wells Fargo, but no figures or case studies. The Publisher Solutions page does show figures: "25M+ Monthly High-Intent Financial Interactions", "$20M+ Quarterly Publisher Revenue", "2X Higher Yield vs. Programmatic" and "more than 250 premium publishers".Source

Build a SmarterAuto newsletter about saving on car costs (insurance, fuel, maintenance), with renewal reminders and offers from partners, and grow it from every quote flow and FinanceBuzz.

An owned list lowers blended acquisition cost and protects the business when platform rules change.

• Low engagement

  Keep it short and useful.

• #10 Recognize returning shoppers and remind them before their policy renews

• HiringHead of Paid Social, Insurance: owns Meta and TikTok spend for auto insurance; "The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin"; "Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic"; advertorial and direct-response landing pages are a plus; works with the Senior Director of paid marketing and the GM of Auto Insurance.Source
• Brand websiteSmarterAuto (smarterauto.com), the auto insurance brand on the Our Brands page: "Save up to $800 a year on auto insurance — compare quotes below!", a ZIP-code form, "Compare 90+ partners", a three-step flow, an email sign-up and a Home Insurance tab; the page title is just "SmarterAuto" and the meta description is empty.Source
• Your websiteAdvertiser Solutions lists four formats (performance acquisition, strategic distribution, branded content and sponsorships, email acquisition) and logos including Allstate, American Express, Capital One, Chase, Liberty Mutual, Rocket Mortgage, SoFi, USAA and Wells Fargo, but no figures or case studies. The Publisher Solutions page does show figures: "25M+ Monthly High-Intent Financial Interactions", "$20M+ Quarterly Publisher Revenue", "2X Higher Yield vs. Programmatic" and "more than 250 premium publishers".Source

Run small LinkedIn and Meta candidate ads to people with paid media, CRO and data science titles at affiliate and lead-gen companies, leading with the awards and remote-first culture, linked to the talent network.

Passive senior candidates rarely search for jobs; a targeted message reaches them where they are.

• Poaching sensitivities

  Target by title, not by named employer.

• #15 A talent network for roles that are not open yet

• Your websiteCareers page benefits and awards: annual profit sharing, "Up to $5,000 employee referral bonus", 22+ built-in days off including third "Frydays", unlimited PTO; Our Story lists Quartz 5X, Great Place To Work 7X, Inc. Best Workplaces 6X and Fortune 5X.Source
• HiringHead of Talent, Performance Marketing and Head of Talent Acquisition, Affiliate Marketing (posted October 7, 2026), plus two Talent Acquisition Leads: each owns "Pipeline built ahead of demand, so when a req opens you already know who to call", needs "a sourcing engine you built yourself: inbound and outbound, passive included" and "outreach that converts"; Claude "is in the daily workflow". A Head of People was posted October 8.Source

Test partner offers for roadside and travel cover on road-trip articles, measured by revenue per thousand visits against current ad revenue.

It brings the insurance engine to a discovery audience without new traffic costs.

• Reader trust

  Label offers clearly.

• Your websiteOur Brands page: logos for FinanceBuzz, smarterauto, All About Cookies (Money & Security), Travel Bulletin, Only In Your State (Travel & Discovery), Curiosity, BlissXO, PrizeGrab and TriviaPop (Entertainment & Rewards). None of the logos link to the brand's site, and no brand shows its audience size.Source
• Your websiteOur Story timeline: founded 2014; PrizeGrab and FinanceBuzz launched 2015; AlphaIntent (content, audience intelligence and performance in one system) 2020; All About Cookies acquired 2022; "Expansion into insurance and financial services funnels" 2024; Only In Your State acquired 2025.Source
• HiringLaunch Potato's description in every job post: "the discovery and conversion company" that reaches "tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState"; "profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries".Source