The ME. initial necklace is the brand's signature entry piece ($40 to $52), and it only sells if the shopper's letter is in stock. Today the 1" clear acrylic is out of 12 letters, including J, M, S, D and K that begin many common first names; the gold-plated version is out of 15, including A, M, C and J. A shopper whose letter is gone gets "Notify when available" and leaves, even though the same letter is often in stock in another size, and the custom shop can make any letter to order.
First action
Export "Notify when available" signups by letter and rank them.
How to measure it
Letters in stock across all three versions
- Now
- –
- Target
- 24 of 26
- By
- 45 days
Steps
Rank demand
Waitlist signups and last year's sales per letter and version.
Ecommerce Manager 1 day
Restock first
J (out in every version), then E, G, H, K, R and S (out in both clear sizes).
Jewelry Production Lead 2 weeks
Set reorder points
Higher for the most-requested letters.
Jewelry Production Lead 1 day
Cross-link
On a sold-out letter, show the sizes that have it.
Shopify Developer (contract) 2 days
Made-to-order route
Link the custom shop with the 15-20 day lead time.
Ecommerce Manager 1 day
Waitlist email
Klaviyo back-in-stock flow when each letter returns.
Marketing & Content Lead 1 day
Bundle
Two-letter stack offer for couples and families.
Marketing & Content Lead 1 week
Measure
Orders, waitlist conversion and letters out each week.
Ecommerce Manager weekly
Why it works
Restock by demand, not alphabet: use "Notify when available" signups and past sales per letter to set reorder points, starting with J, the one letter sold out in all three versions. Until stock lands, show the in-stock alternatives on the sold-out letter ("M is in stock in 3/4" clear acrylic") and a made-to-order option from the custom shop with the 15-20 business day lead time. Email everyone on the waitlist when their letter returns.
Initial necklaces are personal, so the buyer will not take another letter; they need their letter or a clear route to it. Letters that sell out are proof of demand, and each one is a lost $40 to $52 order and a lost first purchase.
Ready to use
ChecklistInitial necklace restock list
[ ] Waitlist signups by letter and version [ ] Restock J in all versions [ ] Then E, G, H, K, R, S in both clear sizes [ ] Reorder point per letter [ ] "In stock in another size" note on sold-out letters [ ] Made-to-order link with 15-20 business days [ ] Back-in-stock email per letter [ ] Weekly letters-out report
Risks and how to handle them
Overstock of rare letters
Make rare letters to order; stock only the common ones deep.
Production capacity in LA
Batch the top letters together.
Evidence
- Your catalogueOld English initial necklaces (product feed, read October 20, 2026): "Initial Necklace Clear Acrylic 1"" ($42) has 12 of 26 letters sold out (B, D, E, G, H, J, K, M, R, S, T, V); the 3/4" clear acrylic ($40) has 9 sold out (C, E, G, H, J, K, R, S, W); the Gold Plated version ($52) has 15 sold out (A, B, C, F, J, L, M, N, O, P, Q, U, W, X, Y). Each is "Hand made in Los Angeles"; a sold-out letter shows "Notify when available".Source
- Your websiteCustom collection: Custom Name Necklace $50, Custom Ring $48, Custom Bamboo Earrings $50, Custom Old English Number Necklace $48, Custom Old English Drop Earrings $64, Custom Name Stud Earrings $48, previewed in Customily. Every page says "Please allow 15-20 business days for production prior to shipment"; expedited shipping does not shorten production; custom orders are final sale. The Custom Name Necklace page publishes no review rating in its structured data.Source
- Your catalogueProduct feed: 244 products, 230 in stock, median price $58, 47 on sale, 240 priced under $200. 34 products were published in 2025 and one in 2026 (Manifest Socks - Pink, January 19); the Latest Drop collection leads with the Bet On Me Hoodie ($120) and Sweatpant ($110) from December 2025. Message pieces include Manifest, Protection and ME. Rose socks ($12), six $5 postcards (Happy Birthday, Break Up, Congratulations...) and 25 products with no product type.Source
- Your websiteBest Sellers collection: the Silky Cowgirl Button Up and Pant (Mauve, $78 reduced to $52), Custom Bamboo Earrings ($50), Key Necklace (sold out), Dionne Pleated Skirt ($78), ME. Rose Hoodie ($95) and Sweatpant ($90), Vulnerability Tee ($55). Fourteen products are fully sold out, including the Key, Transformation, Lucky Charm and Nefertiti necklaces.Source