Spotlight Media growth playbook

Build /beauty: the award up top, the beauty logos, the Tower 28 Super Brand Day and POV Beauty launch numbers, three beauty wins ($1M+ month, $142K day, 236-creator webinar), how beauty launches run (creator webinars, sampling, LIVEs, Super Brand Day), the beauty pod the new senior hire will lead, and a contact form preset to beauty. Link it from the homepage award line and use it in outreach and at TikTok beauty events.

A category page turns an award into a reason to call, matches what beauty founders search for and ask AI assistants, and gives the new beauty lead a page to sell from in week one.

1. TikTok Shop's Rising Star Partner Agency in Beauty (September 2026)
2. Beauty brands we run: logos
3. Results: Tower 28 $313K Super Brand Day; POV Beauty $130K launch day; a makeup brand past $1M in a month
4. How a beauty launch runs: hero products, creator webinar, sampling, launch-day posting, LIVE
5. Your beauty pod: senior partner, account manager, creator manager
6. Form: shop stage, category preset to beauty

• Looks like beauty only

  Keep the general agency page for other categories, and add pages for them later.

• Client confidentiality

  Use "a makeup brand" wording where a client prefers not to be named.

• Your websiteHomepage (checked October 22, 2026): "Turn the scroll into TikTok Shop sales"; "$60M+ in TikTok Shop sales (GMV)", "30+ brands cold-started on TikTok Shop since 2025", "300K+ creator videos and LIVEs produced", "1000+ creators on retainer", "30+ full-time people"; "In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty". Brands shown: ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella.Source
• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source
• HiringSenior Client Partnerships Manager - Beauty (remote US or hybrid in Midtown Manhattan, posted October 1, 2026): "quarterback for our flagship TikTok Shop clients"; "Set quarterly GMV, ROI, and margin goals"; "Identify opportunities for expansion, upsells, and scope evolution"; leads "live shopping events end-to-end"; requires "2-3 years experience working in the beauty industry". A second Senior Client Partnerships Manager role was posted August 17, 2026.Source
• Your websiteHomepage "Select works" leads with Pavoi ("#1 jewelry brand on TikTok Shop", from $0, with "100 hours of LIVE streams a month") and Grüns ("Top 1% ad spend in North America"), but the portfolio has case-study pages only for Tower 28 and POV Beauty; the sitemap lists 12 URLs in total.Source
• Your websiteContact form asks shop stage ("Not launched yet", "under $10K a month", "$10K to $100K a month", "Over $100K a month"), source (including "ChatGPT or another AI assistant" and "Referral from a brand or friend") and "Full service" or "Creator retainers only"; it promises a reply from a person and an intro call "if we're a good fit".Source

Write both case studies in the existing format (challenge, what we did, numbers), with client approval. Add them to the portfolio and link each homepage card to its page.

Prospects click the most impressive result first; a full story turns a claim into proof.

• Clients decline

  Publish ranges or an anonymised version.

• Your websiteHomepage "Select works" leads with Pavoi ("#1 jewelry brand on TikTok Shop", from $0, with "100 hours of LIVE streams a month") and Grüns ("Top 1% ad spend in North America"), but the portfolio has case-study pages only for Tower 28 and POV Beauty; the sitemap lists 12 URLs in total.Source
• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source
• Your websiteHomepage (checked October 22, 2026): "Turn the scroll into TikTok Shop sales"; "$60M+ in TikTok Shop sales (GMV)", "30+ brands cold-started on TikTok Shop since 2025", "300K+ creator videos and LIVEs produced", "1000+ creators on retainer", "30+ full-time people"; "In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty". Brands shown: ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella.Source

Create a branded share-image template with the result number (for example "$313K Super Brand Day"), set og:image and a large Twitter card on every page, and generate one per case study.

Visual previews get more clicks on LinkedIn, where Spotlight's founder content already lives.

• Outdated numbers on images

  Regenerate when results change.

• Site checkNo page on tryspotlight.co sets a share image (og:image); the share card type is "summary", so links to case studies and wins show as text only on LinkedIn, X and messaging apps.Source
• Your websiteThe portfolio's "In Sam's own words" section links out to six LinkedIn posts by the co-founder, including "Everyone talks about the TikTok Shop Halo Effect but we finally quantified it with the new Shopify pixel integration", a post on discounting and one on cold-starting. The site has no blog or insights pages.Source
• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source

Turn each post into a short insights article on tryspotlight.co (halo effect, discounting, cold start, Super Brand Day), with the data, a chart and a call to action, and keep posting on LinkedIn with a link back.

Owned articles build search and AI-assistant visibility and give the sales team links to send.

• Client data

  Aggregate across brands.

• Your websiteThe portfolio's "In Sam's own words" section links out to six LinkedIn posts by the co-founder, including "Everyone talks about the TikTok Shop Halo Effect but we finally quantified it with the new Shopify pixel integration", a post on discounting and one on cold-starting. The site has no blog or insights pages.Source
• Your websiteContact form asks shop stage ("Not launched yet", "under $10K a month", "$10K to $100K a month", "Over $100K a month"), source (including "ChatGPT or another AI assistant" and "Referral from a brand or friend") and "Full service" or "Creator retainers only"; it promises a reply from a person and an intro call "if we're a good fit".Source
• Your websiteAbout page: founded in Los Angeles in early 2023; "one of the first TikTok Shop Partner agencies in October 2023"; "fully bootstrapped", HQ in New York with a live shopping studio in Los Angeles; before TikTok Shop the founders "tested college ambassador programs, UGC programs and performance-based influencer marketing", and "the biggest challenge was attribution". "How we're different" lists "Our own technology" and "Growth beyond TikTok". The TikTok Shop agency page also lists Rejuran, Abib, Beplain, Doting, Grüns, O-Cedar, Cocolab, BocaBella and Acure.Source

Write four one-page sample plans, one per stage, with the first 30 days of actions and a matching result from the portfolio. Send the right one in the first reply, before the call.

Showing the plan first proves the agency thinks about each brand and makes the call shorter and warmer.

• Plans too generic

  Add one line about the brand's own shop.

• Your websiteContact form asks shop stage ("Not launched yet", "under $10K a month", "$10K to $100K a month", "Over $100K a month"), source (including "ChatGPT or another AI assistant" and "Referral from a brand or friend") and "Full service" or "Creator retainers only"; it promises a reply from a person and an intro call "if we're a good fit".Source
• HiringTikTok Shop Account Managers (remote US, posted September 23, 2026; Los Angeles, September 3): "Build and maintain 30-60-90 day plans for each client", "Seller Center hygiene: PDP checks (titles, attributes, images)", account-health metrics such as "Late Dispatch Rate, Valid Tracking Rate", and weekly readouts of "GMV, CTR, CVR, AOV, refunds". Every post describes Spotlight as "a TikTok Shop-only agency".Source
• Your websiteServices: "Two ways to work with us": full TikTok Shop management or creator retainers. Proof per service: "+300% week-over-week GMV" (shop management), "236 creators joined one live webinar", "$100K+ in sales in under 30 days ... after investing $12K in creator retainers", "4.88x return on ad spend on Meta from a creator video that made no sales on TikTok Shop", "8.2x consistent return on ad spend", "$15.2K in sales from one seller LIVE ... at TikTok's New York office". No prices are published.Source
• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source

Publish pages such as "Paid TikTok Shop deals for beauty creators" with sample briefs, typical rates by tier, and current brand types, linking to the creator portal sign-up. Share the links in recruiting messages.

Inbound creator sign-ups lower recruiting time and give creator managers a bigger pool for each launch.

• Rate expectations

  Show ranges and say rates vary by deal.

• Your websiteFor creators page: "Three ways to get paid" (retainer deals, TikTok Shop commission, Meta licensing); everything runs in "the Spotlight creator portal" (portal.tryspotlight.co), where creators "see every open deal and the rates for your tier". One general page; no pages by niche or category.Source
• HiringCreator Managers in New York (posted September 25, 2026) and Los Angeles (October 2) and a Creator Campaign Coordinator in Colombia (August 3): "Recruit new creators into the Spotlight network through outreach across email, SMS, DMs and TikTok", "Place your strongest creators across multiple Spotlight brands", and "Build programs and resources that activate creators at scale, such as challenges and incentives tailored to creators' performance, niche and experience".Source
• Your websiteHomepage (checked October 22, 2026): "Turn the scroll into TikTok Shop sales"; "$60M+ in TikTok Shop sales (GMV)", "30+ brands cold-started on TikTok Shop since 2025", "300K+ creator videos and LIVEs produced", "1000+ creators on retainer", "30+ full-time people"; "In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty". Brands shown: ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella.Source

Aggregate the halo data across consenting clients (TikTok Shop GMV against Shopify sales lift), publish a short report with method and charts, and present it at TikTok events and on LinkedIn.

Original data earns press and citations and answers the main objection to TikTok Shop budgets.

• Small sample

  Show ranges and method.

• Your websiteThe portfolio's "In Sam's own words" section links out to six LinkedIn posts by the co-founder, including "Everyone talks about the TikTok Shop Halo Effect but we finally quantified it with the new Shopify pixel integration", a post on discounting and one on cold-starting. The site has no blog or insights pages.Source
• Your websiteAbout page: founded in Los Angeles in early 2023; "one of the first TikTok Shop Partner agencies in October 2023"; "fully bootstrapped", HQ in New York with a live shopping studio in Los Angeles; before TikTok Shop the founders "tested college ambassador programs, UGC programs and performance-based influencer marketing", and "the biggest challenge was attribution". "How we're different" lists "Our own technology" and "Growth beyond TikTok". The TikTok Shop agency page also lists Rejuran, Abib, Beplain, Doting, Grüns, O-Cedar, Cocolab, BocaBella and Acure.Source
• News coverageAn industry profile describes Spotlight Media as shaping social commerce through TikTok Shop, led by co-founder Sam Habibi, a former TikTok creator.Source

Write a step-by-step guide (eight weeks out to the day after), with the Tower 28 numbers, a checklist and a call to action for brands with an event coming up.

Brands search for help right after TikTok invites them, and the guide reaches them at that moment.

• TikTok changes event rules

  Update the guide each season.

• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source
• HiringTikTok Shop Account Managers (remote US, posted September 23, 2026; Los Angeles, September 3): "Build and maintain 30-60-90 day plans for each client", "Seller Center hygiene: PDP checks (titles, attributes, images)", account-health metrics such as "Late Dispatch Rate, Valid Tracking Rate", and weekly readouts of "GMV, CTR, CVR, AOV, refunds". Every post describes Spotlight as "a TikTok Shop-only agency".Source
• HiringSenior Client Partnerships Manager - Beauty (remote US or hybrid in Midtown Manhattan, posted October 1, 2026): "quarterback for our flagship TikTok Shop clients"; "Set quarterly GMV, ROI, and margin goals"; "Identify opportunities for expansion, upsells, and scope evolution"; leads "live shopping events end-to-end"; requires "2-3 years experience working in the beauty industry". A second Senior Client Partnerships Manager role was posted August 17, 2026.Source

Build /meta-pipeline: how licensing works, the results, the creator rights model, and an offer for brands already spending on Meta who want creator video at scale.

Meta-heavy brands are a large market that may not be on TikTok Shop yet; this is a way in.

• Usage-rights disputes

  Keep the contract terms on the page.

• Your websiteCreator retainers page: "Why pay creators when sampling is free?" ("Thousands of shops open every month and the pool of creators who sell grows far more slowly"); brands choose creators, approve drafts and keep usage rights to run winners "as Facebook and Instagram ads in your own Ads Manager". The menu labels this "Meta pipeline" but it is an anchor on the retainers page, not its own page.Source
• Your websiteServices: "Two ways to work with us": full TikTok Shop management or creator retainers. Proof per service: "+300% week-over-week GMV" (shop management), "236 creators joined one live webinar", "$100K+ in sales in under 30 days ... after investing $12K in creator retainers", "4.88x return on ad spend on Meta from a creator video that made no sales on TikTok Shop", "8.2x consistent return on ad spend", "$15.2K in sales from one seller LIVE ... at TikTok's New York office". No prices are published.Source
• Your websiteFor creators page: "Three ways to get paid" (retainer deals, TikTok Shop commission, Meta licensing); everything runs in "the Spotlight creator portal" (portal.tryspotlight.co), where creators "see every open deal and the rates for your tier". One general page; no pages by niche or category.Source

Package a fixed-price launch webinar (creator recruiting, training, sampling and a launch-day post push) with a report, and offer an upgrade path to retainers or full service.

A small first project lowers the risk of hiring an agency and starts the relationship.

• Undercuts full service

  Limit to brands under a revenue level.

• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source
• Your websiteServices: "Two ways to work with us": full TikTok Shop management or creator retainers. Proof per service: "+300% week-over-week GMV" (shop management), "236 creators joined one live webinar", "$100K+ in sales in under 30 days ... after investing $12K in creator retainers", "4.88x return on ad spend on Meta from a creator video that made no sales on TikTok Shop", "8.2x consistent return on ad spend", "$15.2K in sales from one seller LIVE ... at TikTok's New York office". No prices are published.Source
• HiringCreator Managers in New York (posted September 25, 2026) and Los Angeles (October 2) and a Creator Campaign Coordinator in Colombia (August 3): "Recruit new creators into the Spotlight network through outreach across email, SMS, DMs and TikTok", "Place your strongest creators across multiple Spotlight brands", and "Build programs and resources that activate creators at scale, such as challenges and incentives tailored to creators' performance, niche and experience".Source
• Your websiteContact form asks shop stage ("Not launched yet", "under $10K a month", "$10K to $100K a month", "Over $100K a month"), source (including "ChatGPT or another AI assistant" and "Referral from a brand or friend") and "Full service" or "Creator retainers only"; it promises a reply from a person and an intro call "if we're a good fit".Source

Create a K-beauty launch program page (also in Korean), with a cold-start plan, US creator matching and LIVE, and pitch it to Korean beauty exporters, distributors and trade shows.

A focused offer for a fast-growing segment builds a pipeline competitors are not targeting directly.

• Import and compliance delays

  Start with brands already selling in the US.

• Your websiteAbout page: founded in Los Angeles in early 2023; "one of the first TikTok Shop Partner agencies in October 2023"; "fully bootstrapped", HQ in New York with a live shopping studio in Los Angeles; before TikTok Shop the founders "tested college ambassador programs, UGC programs and performance-based influencer marketing", and "the biggest challenge was attribution". "How we're different" lists "Our own technology" and "Growth beyond TikTok". The TikTok Shop agency page also lists Rejuran, Abib, Beplain, Doting, Grüns, O-Cedar, Cocolab, BocaBella and Acure.Source
• Your websiteHomepage (checked October 22, 2026): "Turn the scroll into TikTok Shop sales"; "$60M+ in TikTok Shop sales (GMV)", "30+ brands cold-started on TikTok Shop since 2025", "300K+ creator videos and LIVEs produced", "1000+ creators on retainer", "30+ full-time people"; "In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty". Brands shown: ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella.Source
• HiringSenior Client Partnerships Manager - Beauty (remote US or hybrid in Midtown Manhattan, posted October 1, 2026): "quarterback for our flagship TikTok Shop clients"; "Set quarterly GMV, ROI, and margin goals"; "Identify opportunities for expansion, upsells, and scope evolution"; leads "live shopping events end-to-end"; requires "2-3 years experience working in the beauty industry". A second Senior Client Partnerships Manager role was posted August 17, 2026.Source
• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source

Publish clear tier rules (sales, on-time delivery), monthly challenges across brands with cash and product prizes, and a leaderboard in the portal. Offer top-tier creators first look at new launches.

Retaining top creators raises GMV for every client and makes Spotlight harder to replace.

• Creators game the leaderboard

  Rank on net sales after refunds.

• Your websiteFor creators page: "Three ways to get paid" (retainer deals, TikTok Shop commission, Meta licensing); everything runs in "the Spotlight creator portal" (portal.tryspotlight.co), where creators "see every open deal and the rates for your tier". One general page; no pages by niche or category.Source
• HiringCreator Managers in New York (posted September 25, 2026) and Los Angeles (October 2) and a Creator Campaign Coordinator in Colombia (August 3): "Recruit new creators into the Spotlight network through outreach across email, SMS, DMs and TikTok", "Place your strongest creators across multiple Spotlight brands", and "Build programs and resources that activate creators at scale, such as challenges and incentives tailored to creators' performance, niche and experience".Source
• Your websiteCreator retainers page: "Why pay creators when sampling is free?" ("Thousands of shops open every month and the pool of creators who sell grows far more slowly"); brands choose creators, approve drafts and keep usage rights to run winners "as Facebook and Instagram ads in your own Ads Manager". The menu labels this "Meta pipeline" but it is an anchor on the retainers page, not its own page.Source

Tag every test by hook, format and angle, and send each client a monthly one-page report: what was tested, what won, what is next. Share anonymised cross-brand patterns in QBRs.

Visible learning shows the value of the agency beyond results, which helps renewals and upsells.

• Client data mixing

  Show only anonymised cross-brand patterns.

• HiringTikTok Shop Content Strategist (remote US, posted August 25, 2026): "not a traditional social media manager role"; develops "creative testing strategies to determine what concepts, hooks, messages, formats, and angles resonate"; "Create multiple creative variations around a single product or consumer insight"; works "across multiple brands and product categories".Source
• Your websiteHomepage (checked October 22, 2026): "Turn the scroll into TikTok Shop sales"; "$60M+ in TikTok Shop sales (GMV)", "30+ brands cold-started on TikTok Shop since 2025", "300K+ creator videos and LIVEs produced", "1000+ creators on retainer", "30+ full-time people"; "In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty". Brands shown: ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella.Source
• HiringSenior Client Partnerships Manager - Beauty (remote US or hybrid in Midtown Manhattan, posted October 1, 2026): "quarterback for our flagship TikTok Shop clients"; "Set quarterly GMV, ROI, and margin goals"; "Identify opportunities for expansion, upsells, and scope evolution"; leads "live shopping events end-to-end"; requires "2-3 years experience working in the beauty industry". A second Senior Client Partnerships Manager role was posted August 17, 2026.Source

Offer bookable LIVE packages (studio, host, run of show, hourly report) with a calendar, for clients and non-clients. Use the sessions to win full-service deals.

It earns from a fixed asset and introduces new brands to the team.

• Studio capacity

  Prioritise clients.

• Your websiteAbout page: founded in Los Angeles in early 2023; "one of the first TikTok Shop Partner agencies in October 2023"; "fully bootstrapped", HQ in New York with a live shopping studio in Los Angeles; before TikTok Shop the founders "tested college ambassador programs, UGC programs and performance-based influencer marketing", and "the biggest challenge was attribution". "How we're different" lists "Our own technology" and "Growth beyond TikTok". The TikTok Shop agency page also lists Rejuran, Abib, Beplain, Doting, Grüns, O-Cedar, Cocolab, BocaBella and Acure.Source
• Your websiteServices: "Two ways to work with us": full TikTok Shop management or creator retainers. Proof per service: "+300% week-over-week GMV" (shop management), "236 creators joined one live webinar", "$100K+ in sales in under 30 days ... after investing $12K in creator retainers", "4.88x return on ad spend on Meta from a creator video that made no sales on TikTok Shop", "8.2x consistent return on ad spend", "$15.2K in sales from one seller LIVE ... at TikTok's New York office". No prices are published.Source
• HiringSenior Client Partnerships Manager - Beauty (remote US or hybrid in Midtown Manhattan, posted October 1, 2026): "quarterback for our flagship TikTok Shop clients"; "Set quarterly GMV, ROI, and margin goals"; "Identify opportunities for expansion, upsells, and scope evolution"; leads "live shopping events end-to-end"; requires "2-3 years experience working in the beauty industry". A second Senior Client Partnerships Manager role was posted August 17, 2026.Source

Offer a referral fee or a month of free creator retainers for each signed brand, ask happy clients after a strong month, and track it in the form.

Peer referrals close faster and cost less than outbound.

• Unqualified referrals

  Pay on signed contracts only.

• Your websiteContact form asks shop stage ("Not launched yet", "under $10K a month", "$10K to $100K a month", "Over $100K a month"), source (including "ChatGPT or another AI assistant" and "Referral from a brand or friend") and "Full service" or "Creator retainers only"; it promises a reply from a person and an intro call "if we're a good fit".Source
• Your websiteHomepage (checked October 22, 2026): "Turn the scroll into TikTok Shop sales"; "$60M+ in TikTok Shop sales (GMV)", "30+ brands cold-started on TikTok Shop since 2025", "300K+ creator videos and LIVEs produced", "1000+ creators on retainer", "30+ full-time people"; "In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty". Brands shown: ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella.Source
• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source

Package the portal as software for in-house teams, with Spotlight's creator network as an add-on and agency services as an upgrade. Pilot with three brands.

Software revenue scales beyond headcount and keeps brands close even when they move in-house.

• Distracts from agency work

  Small separate team.

• Your websiteFor creators page: "Three ways to get paid" (retainer deals, TikTok Shop commission, Meta licensing); everything runs in "the Spotlight creator portal" (portal.tryspotlight.co), where creators "see every open deal and the rates for your tier". One general page; no pages by niche or category.Source
• Your websiteAbout page: founded in Los Angeles in early 2023; "one of the first TikTok Shop Partner agencies in October 2023"; "fully bootstrapped", HQ in New York with a live shopping studio in Los Angeles; before TikTok Shop the founders "tested college ambassador programs, UGC programs and performance-based influencer marketing", and "the biggest challenge was attribution". "How we're different" lists "Our own technology" and "Growth beyond TikTok". The TikTok Shop agency page also lists Rejuran, Abib, Beplain, Doting, Grüns, O-Cedar, Cocolab, BocaBella and Acure.Source
• Competitor researchRivals' own homepages: Pattern, "The #1 Global Ecommerce Accelerator", which also sells TikTok Shop services; The Goat Agency, "a global creator and influencer marketing agency". Brands can also run TikTok Shop in-house with affiliate tools.See the research Source

Publish yearly benchmarks: launch-day GMV ranges, creator counts, sample-to-post rates, LIVE conversion and event results, aggregated and anonymised. Launch it at TikTok's beauty events.

Benchmarks make Spotlight the reference for the category and fill the sales pipeline.

• Client confidentiality

  Aggregate and suppress small groups.

• Your websiteHomepage (checked October 22, 2026): "Turn the scroll into TikTok Shop sales"; "$60M+ in TikTok Shop sales (GMV)", "30+ brands cold-started on TikTok Shop since 2025", "300K+ creator videos and LIVEs produced", "1000+ creators on retainer", "30+ full-time people"; "In September 2026, TikTok Shop named Spotlight Media its Rising Star Partner Agency in Beauty". Brands shown: ONE/SIZE, EADEM, POV Beauty, Tower 28, Evereden, Krave Beauty, Jones Road, SOSHE, Malin+Goetz and Wella.Source
• Your websitePortfolio: Tower 28's first Super Brand Day reached "$313K in GMV for June 8–15" against a "$217K target", "$464K total June GMV", "287% monthly GMV growth", "2,189 creators with sales"; POV Beauty "$130K GMV on launch day" with "50+ top beauty creators" and "8,000+ sample requests". "Spotlight Wins: 21 wins since July 2026", mostly beauty, skincare and makeup brands (e.g. a makeup brand "passed $1M in GMV in September"; a beauty brand "drove $142K in GMV in a single day").Source
• HiringSenior Client Partnerships Manager - Beauty (remote US or hybrid in Midtown Manhattan, posted October 1, 2026): "quarterback for our flagship TikTok Shop clients"; "Set quarterly GMV, ROI, and margin goals"; "Identify opportunities for expansion, upsells, and scope evolution"; leads "live shopping events end-to-end"; requires "2-3 years experience working in the beauty industry". A second Senior Client Partnerships Manager role was posted August 17, 2026.Source
• Your websiteServices: "Two ways to work with us": full TikTok Shop management or creator retainers. Proof per service: "+300% week-over-week GMV" (shop management), "236 creators joined one live webinar", "$100K+ in sales in under 30 days ... after investing $12K in creator retainers", "4.88x return on ad spend on Meta from a creator video that made no sales on TikTok Shop", "8.2x consistent return on ad spend", "$15.2K in sales from one seller LIVE ... at TikTok's New York office". No prices are published.Source

Pick the next category by GMV and pipeline, hire a senior partner with category experience, build a category page and case study, and target ten brands in it.

Category depth wins deals and the beauty playbook can be repeated.

• Spreads the team thin

  Add one pod at a time.

• Your websiteAbout page: founded in Los Angeles in early 2023; "one of the first TikTok Shop Partner agencies in October 2023"; "fully bootstrapped", HQ in New York with a live shopping studio in Los Angeles; before TikTok Shop the founders "tested college ambassador programs, UGC programs and performance-based influencer marketing", and "the biggest challenge was attribution". "How we're different" lists "Our own technology" and "Growth beyond TikTok". The TikTok Shop agency page also lists Rejuran, Abib, Beplain, Doting, Grüns, O-Cedar, Cocolab, BocaBella and Acure.Source
• Your websiteHomepage "Select works" leads with Pavoi ("#1 jewelry brand on TikTok Shop", from $0, with "100 hours of LIVE streams a month") and Grüns ("Top 1% ad spend in North America"), but the portfolio has case-study pages only for Tower 28 and POV Beauty; the sitemap lists 12 URLs in total.Source
• HiringSenior Client Partnerships Manager - Beauty (remote US or hybrid in Midtown Manhattan, posted October 1, 2026): "quarterback for our flagship TikTok Shop clients"; "Set quarterly GMV, ROI, and margin goals"; "Identify opportunities for expansion, upsells, and scope evolution"; leads "live shopping events end-to-end"; requires "2-3 years experience working in the beauty industry". A second Senior Client Partnerships Manager role was posted August 17, 2026.Source

Build a checklist-based review (listing quality, ratings, price and promo set-up, creator activity) that an account manager completes in 30 minutes and sends with three fixes.

Useful advice before the call builds trust and shows the team's detail.

• Time cost

  Offer only to qualified stages.

• HiringTikTok Shop Account Managers (remote US, posted September 23, 2026; Los Angeles, September 3): "Build and maintain 30-60-90 day plans for each client", "Seller Center hygiene: PDP checks (titles, attributes, images)", account-health metrics such as "Late Dispatch Rate, Valid Tracking Rate", and weekly readouts of "GMV, CTR, CVR, AOV, refunds". Every post describes Spotlight as "a TikTok Shop-only agency".Source
• Your websiteContact form asks shop stage ("Not launched yet", "under $10K a month", "$10K to $100K a month", "Over $100K a month"), source (including "ChatGPT or another AI assistant" and "Referral from a brand or friend") and "Full service" or "Creator retainers only"; it promises a reply from a person and an intro call "if we're a good fit".Source

Recruit student creators on a handful of campuses, train them through webinars, and match them to brands that sell to students, paid by commission and small retainers.

Students are prolific creators and an affordable source of fresh content.

• Low quality content

  Pay only for approved videos.

• Your websiteAbout page: founded in Los Angeles in early 2023; "one of the first TikTok Shop Partner agencies in October 2023"; "fully bootstrapped", HQ in New York with a live shopping studio in Los Angeles; before TikTok Shop the founders "tested college ambassador programs, UGC programs and performance-based influencer marketing", and "the biggest challenge was attribution". "How we're different" lists "Our own technology" and "Growth beyond TikTok". The TikTok Shop agency page also lists Rejuran, Abib, Beplain, Doting, Grüns, O-Cedar, Cocolab, BocaBella and Acure.Source
• HiringCreator Managers in New York (posted September 25, 2026) and Los Angeles (October 2) and a Creator Campaign Coordinator in Colombia (August 3): "Recruit new creators into the Spotlight network through outreach across email, SMS, DMs and TikTok", "Place your strongest creators across multiple Spotlight brands", and "Build programs and resources that activate creators at scale, such as challenges and incentives tailored to creators' performance, niche and experience".Source
• Your websiteFor creators page: "Three ways to get paid" (retainer deals, TikTok Shop commission, Meta licensing); everything runs in "the Spotlight creator portal" (portal.tryspotlight.co), where creators "see every open deal and the rates for your tier". One general page; no pages by niche or category.Source

Set up an evening and weekend coverage rota from Colombia for creator messages, order and health alerts, and LIVE support, and tell clients it exists.

Faster responses keep shop health and creator satisfaction high, which protects GMV.

• Burnout

  Rotate shifts.

• HiringCreator Managers in New York (posted September 25, 2026) and Los Angeles (October 2) and a Creator Campaign Coordinator in Colombia (August 3): "Recruit new creators into the Spotlight network through outreach across email, SMS, DMs and TikTok", "Place your strongest creators across multiple Spotlight brands", and "Build programs and resources that activate creators at scale, such as challenges and incentives tailored to creators' performance, niche and experience".Source
• HiringTikTok Shop Account Managers (remote US, posted September 23, 2026; Los Angeles, September 3): "Build and maintain 30-60-90 day plans for each client", "Seller Center hygiene: PDP checks (titles, attributes, images)", account-health metrics such as "Late Dispatch Rate, Valid Tracking Rate", and weekly readouts of "GMV, CTR, CVR, AOV, refunds". Every post describes Spotlight as "a TikTok Shop-only agency".Source