Interbrand growth playbook

Change the title template to "<Brand> brand value 2025: $90.5B, #5 in Best Global Brands | Interbrand" and write the description from the rank, value and change. Add three short sections per page: what drove the change, the brand's strength factors, and a link to the relevant Interbrand service and case study. End with "Talk to us about your brand's value", routed to the Growth team in Salesforce. Add Dataset structured data and a share image with the brand value.

The pages already rank on Interbrand's authority; better titles lift clicks, richer content earns citations from AI assistants, and a clear next step turns readers from brand teams into qualified inbound.

Title: <Brand> brand value <year>: $<value>B, #<rank> in Best Global Brands | Interbrand
Description: <Brand> is ranked #<rank> in Interbrand's Best Global Brands <year>, with a brand value of $<value>B (<up/down> <change>% from <prior year>). See what drove the change.
Sections: What moved the value | Strength factors | Related Interbrand work
Call to action: Talk to us about your brand's value -> Growth team

• Brands dislike commentary

  Keep analysis factual and drawn from the published methodology.

• New edition replaces values

  Keep last year's value on each page for comparison.

• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source
• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source
• Competitor researchRivals' own homepages: Brand Finance calls itself "the world's leading independent brand valuation and strategy consultancy"; Kantar BrandZ offers "intelligence on the world's most valuable brands"; Landor: "World-leading brand specialists"; Siegel+Gale: "brand development, brand strategy, design, and customer experience"; FutureBrand: "brand-led strategy and design".See the research Source

Add a designed share image and large-image Twitter card to the homepage, case studies and Best Global Brands pages, set og:type to "website" on the homepage, and add one H1 that states what Interbrand does. Check previews in LinkedIn's Post Inspector.

A strong preview lifts click-through on every leader post at no cost, and the H1 helps search engines read the page.

• Cached old previews

  Re-scrape in Post Inspector.

• Your websiteHomepage: no H1 heading and no social share image (no og:image; twitter:card is "summary"; og:type is "article"); a "Coming Soon / Pre-register for the report" banner; a "Best Global Brands 2025" section; "75 Countries", "14 Hubs" including Cologne and Berlin.Source
• HiringPress & PR Management (London; Madrid, open since May 18, 2026): "raise the visibility of our senior leaders, our case studies and our campaigns, events and speaking opportunities through strategic media relations, social platforms and traditional media"; "Develop and implement social media strategies for senior leaders", post through their channels and "Ghostwrite opinion pieces and thought leadership content".Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source

Reserve space for the consent banner (or load it as an overlay that does not move content), serve a mobile-sized video with a poster image and lazy-load the rest, and cut desktop blocking scripts. Re-test the homepage, a brand page and a case study.

Pages that jump and stall feel unpolished, which matters most for a firm selling brand experience.

• Consent rates change

  Keep the same choices and wording.

• Google PageSpeedHomepage (October 22, 2026): mobile score 63, desktop 28; mobile lab LCP 7.2 s; the page downloads 19.8 MB, about 19 MB of it from a video CDN; on mobile both the largest element and the layout-shift element are the cookie-consent banner; desktop Total Blocking Time 1,555 ms. Real visitors: homepage LCP 2.7 s (fails), INP 125 ms, CLS 0.09; across the whole site CLS is 0.27 at the 75th percentile, above Google's 0.1 "good" limit.Source
• Your websiteHomepage: no H1 heading and no social share image (no og:image; twitter:card is "summary"; og:type is "article"); a "Coming Soon / Pre-register for the report" banner; a "Best Global Brands 2025" section; "75 Countries", "14 Hubs" including Cologne and Berlin.Source

Mark thank-you, download-confirmation and webinar-confirmation pages noindex, remove them and redirecting URLs from the sitemap, and count conversions on form submission, not page views.

Clean conversion data is what the Growth team will use to judge campaigns.

• Form page is needed in search

  Keep the form indexable, not the thank-you page.

• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source
• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source

Tag every case (industry, service, region, outcome) and add filters to /work; add an outcome line to each summary; keep an internal version with unpublished cases in Salesforce for pitches.

Prospects look for proof in their own sector, and pitch teams save hours on every proposal.

• Client approvals for outcomes

  Use approved wording only.

• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source
• Your websiteWork page: case summaries beyond the 17 pages, including Kia ("comprehensive and consistent brand communication guidelines"), Rafa Nadal, Adobe (employer brand), Allianz ("By 2023, Allianz Commercial launched globally ... boosting trust, brand perception, and sales") and Wii, with a "Load more" list; no filter by industry, service or region.Source

Expand the top five service pages with the method in steps, one case, a lead expert, a short FAQ and a direct contact to the Growth team. Start with AI Brand Strategy and Brand Valuation.

Buyers searching for a service need proof and a person to talk to; thin pages send them to rivals with fuller ones.

• Revealing proprietary methods

  Describe steps, not tools.

• Your websiteService pages are a paragraph each. AI Brand Strategy: "We audit your AI readiness, uncover where AI can truly move the brand ... We help you build an AI-powered brand digital twin", followed only by "Message Us" and "Join the Team".Source
• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source
• Competitor researchRivals' own homepages: Brand Finance calls itself "the world's leading independent brand valuation and strategy consultancy"; Kantar BrandZ offers "intelligence on the world's most valuable brands"; Landor: "World-leading brand specialists"; Siegel+Gale: "brand development, brand strategy, design, and customer experience"; FutureBrand: "brand-led strategy and design".See the research Source

Publish a German hub: a German homepage section, German versions of the top services, the German brands from Best Global Brands with commentary, and DACH case studies such as Boehringer Ingelheim and Allianz. Use it as the landing page for German outbound and events, with hreflang between versions.

German buyers expect German content from a local office, and German pages win German searches where English pages rank poorly.

• Maintenance load

  Start with ten pages and add on demand.

• Your websiteLanguages: no German-language pages; the only alternate locale declared is Korean (og:locale:alternate ko_KR) and /ko/homepage/ redirects to the English homepage. Ten of the 100 Best Global Brands are German (Mercedes-Benz, BMW, SAP, Allianz, Siemens, adidas, Audi, Volkswagen, Porsche, DHL).Source
• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source

Add role, company and interest questions to the report form, score downloads (brand-side senior roles first), route them by region to the right office in Salesforce, and send each segment a different follow-up (data for journalists, briefings for brand teams).

Most report downloaders will never buy; finding the few who might is where pipeline comes from.

• Longer form lowers downloads

  Keep questions optional and few.

• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source
• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source

Publish an interactive sector view (value change, strength factors, share of total value by sector over the years) with a request for a private benchmark of the visitor's own brand, handled by the Brand Economics team.

A useful public tool with a private next step is a natural entry into a valuation engagement.

• Methodology questions

  Link to the published method.

• News coverageOn September 30, 2026 Interbrand announced a new Executive Director, Brand Economics in London to strengthen "tech-enabled brand valuation and economics – helping clients connect brand investment, marketing effectiveness, and commercial performance through advanced analytics, AI technology, and strategic insight".Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• Your websiteEvents and webinars: one event page ("Brand and AI NYC", June 2026), a webinar recording page ("Turning Customer Experience into Measurable Value") and a downloadable "M&A brand strategy outline"; thinking pieces include "The critical link between brand value & share price".Source

Plan a weekly rota: one leader, one brand or case, one chart, one link. Track shares, profile visits and site visits per post, and feed the best into press pitches.

Specific numbers and named brands outperform general thought leadership on LinkedIn.

• Commenting on clients

  Clear posts about clients with client partners first.

• #1 Make the 100 Best Global Brands pages answer "<brand> brand value" and lead to a conversation
• #2 Give the homepage a share image and an H1 before leaders share it on LinkedIn

• HiringPress & PR Management (London; Madrid, open since May 18, 2026): "raise the visibility of our senior leaders, our case studies and our campaigns, events and speaking opportunities through strategic media relations, social platforms and traditional media"; "Develop and implement social media strategies for senior leaders", post through their channels and "Ghostwrite opinion pieces and thought leadership content".Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source

For each ranked brand, prepare a two-page briefing (what moved the value, the strength factors with the biggest gap, one idea) and offer a 30-minute walkthrough to its brand or marketing leadership. Track meetings and opportunities by region.

A briefing about the prospect's own brand earns a meeting more often than a capabilities deck.

• Conflicts with existing clients

  Check with client partners first.

• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source
• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source

Run a quarterly invite-only "Brand and AI" breakfast in three hubs (New York, London, Cologne), with a short talk, a client speaker and a take-away; invite from scored leads and the briefing list.

In-person sessions build trust with the senior buyers who sign brand programmes.

• Low attendance

  Keep groups small and personal.

• Your websiteEvents and webinars: one event page ("Brand and AI NYC", June 2026), a webinar recording page ("Turning Customer Experience into Measurable Value") and a downloadable "M&A brand strategy outline"; thinking pieces include "The critical link between brand value & share price".Source
• Your websiteService pages are a paragraph each. AI Brand Strategy: "We audit your AI readiness, uncover where AI can truly move the brand ... We help you build an AI-powered brand digital twin", followed only by "Message Us" and "Join the Team".Source
• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source

Create a /webinars library with each recording, a summary and the speaker; send the relevant recording after meetings; record new sessions from events and leader talks.

Recordings keep working long after the live date and show expertise to prospects who were not there.

• Gating lowers views

  Gate only the longer sessions.

• Your websiteEvents and webinars: one event page ("Brand and AI NYC", June 2026), a webinar recording page ("Turning Customer Experience into Measurable Value") and a downloadable "M&A brand strategy outline"; thinking pieces include "The critical link between brand value & share price".Source
• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source

When a project ends, the client partner fills a one-page brief (challenge, move, outcome, approval status) within 30 days; marketing turns approved ones into a page and a social post, and unapproved ones into internal pitch slides.

A steady flow of fresh cases keeps the site current and the pitch library full.

• Clients refuse publication

  Offer anonymised versions.

• HiringSenior Manager, Growth (Cologne, posted September 25, 2026): "hunts for prospects, builds trusted relationships, and coordinates pitches"; will "Manage inbound opportunities, qualifying leads", "Collaborate globally to find relevant case studies or evidence of previous experience when pitching", "Pursue outbound prospects", "Work with marketing on targeted outbound campaigns", "create case studies that can be used for new business as well as marketing purposes" and keep Salesforce current; business fluency in German and English is required.Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source
• Your websiteWork page: case summaries beyond the 17 pages, including Kia ("comprehensive and consistent brand communication guidelines"), Rafa Nadal, Adobe (employer brand), Allianz ("By 2023, Allianz Commercial launched globally ... boosting trust, brand perception, and sales") and Wii, with a "Load more" list; no filter by industry, service or region.Source

Publish a quarterly short study linking brand value moves in the ranking with business results, written for CFOs and CMOs, and pitch it to business press.

Speaking the CFO's language widens the buying group beyond marketing.

• Correlation read as causation

  State limits clearly.

• Your websiteEvents and webinars: one event page ("Brand and AI NYC", June 2026), a webinar recording page ("Turning Customer Experience into Measurable Value") and a downloadable "M&A brand strategy outline"; thinking pieces include "The critical link between brand value & share price".Source
• News coverageOn September 30, 2026 Interbrand announced a new Executive Director, Brand Economics in London to strengthen "tech-enabled brand valuation and economics – helping clients connect brand investment, marketing effectiveness, and commercial performance through advanced analytics, AI technology, and strategic insight".Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source

Build a searchable explorer of every brand's value and rank by year and sector, with download for non-commercial use and a citation line. Link each brand page to its history.

A free, citable data set earns links and AI citations for years and keeps Interbrand the reference point.

• Commercial reuse

  Licence for non-commercial use.

• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source
• Competitor researchRivals' own homepages: Brand Finance calls itself "the world's leading independent brand valuation and strategy consultancy"; Kantar BrandZ offers "intelligence on the world's most valuable brands"; Landor: "World-leading brand specialists"; Siegel+Gale: "brand development, brand strategy, design, and customer experience"; FutureBrand: "brand-led strategy and design".See the research Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source

Offer a short paid or invite-only Academy course for client-side brand managers (brand architecture, valuation basics, AI and brand), taught by Interbrand leaders, and track which participants' companies become opportunities.

Training builds relationships with future buyers years before a pitch.

• Gives away consulting

  Teach principles; keep diagnostics for projects.

• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source
• Your websiteService pages are a paragraph each. AI Brand Strategy: "We audit your AI readiness, uncover where AI can truly move the brand ... We help you build an AI-powered brand digital twin", followed only by "Message Us" and "Join the Team".Source

Each quarter, ask the main AI assistants a fixed set of questions about each ranked brand, score accuracy, sentiment and consistency with positioning, publish a summary and offer brands a private deep-dive through AI Brand Strategy.

A new metric tied to the ranking gives the AI service a flagship and a reason to talk to every brand.

• Assistant answers vary

  Run multiple times and report ranges.

• Your websiteService pages are a paragraph each. AI Brand Strategy: "We audit your AI readiness, uncover where AI can truly move the brand ... We help you build an AI-powered brand digital twin", followed only by "Message Us" and "Join the Team".Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source

Publish a short video and page on what Interbrand's method measures (financial performance, role of brand, brand strength) and why it differs from other approaches, linked from every brand page.

Owning the explanation turns a confusing comparison into a reason to trust the method.

• Seen as attacking rivals

  Explain your method without criticising others.

• Competitor researchRivals' own homepages: Brand Finance calls itself "the world's leading independent brand valuation and strategy consultancy"; Kantar BrandZ offers "intelligence on the world's most valuable brands"; Landor: "World-leading brand specialists"; Siegel+Gale: "brand development, brand strategy, design, and customer experience"; FutureBrand: "brand-led strategy and design".See the research Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source

Either publish the Korean homepage with hreflang, or remove the Korean locale tag and URL from the sitemap. Apply the same rule to any future German pages.

Broken language signals confuse search engines and visitors in the market the tag targets.

• Losing Korean traffic

  Keep the page if Seoul will maintain it.

• Your websiteLanguages: no German-language pages; the only alternate locale declared is Korean (og:locale:alternate ko_KR) and /ko/homepage/ redirects to the English homepage. Ten of the 100 Best Global Brands are German (Mercedes-Benz, BMW, SAP, Allianz, Siemens, adidas, Audi, Volkswagen, Porsche, DHL).Source
• Your websiteHomepage: no H1 heading and no social share image (no og:image; twitter:card is "summary"; og:type is "article"); a "Coming Soon / Pre-register for the report" banner; a "Best Global Brands 2025" section; "75 Countries", "14 Hubs" including Cologne and Berlin.Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source

Publish a page listing the books, teaching notes built on the rankings and case studies, and a way for lecturers to request a guest talk. Track citations and requests.

Students become the brand managers who later hire consultancies, and lecturers' links are high-authority.

• Low-value requests

  Prioritise top schools in hub cities.

• HiringInterbrand's description in its job posts: "The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world."Source
• Your websiteBest Global Brands brand pages (checked October 22, 2026): 100 pages at /best-global-brands/global/<brand>/. Each is titled "<Brand> - Interbrand" (e.g. "Samsung - Interbrand") and uses the brand's own mission statement as its meta description ("Samsung's vision is to inspire innovative technologies..."). The unique content is the rank, the value and its change ("Brand value has dropped by 10% from 2024 $ 90.5 B") and one paragraph; the rest of the roughly 365 words is navigation and the list of 100 brands. No share image and no structured data beyond breadcrumbs. Other examples: Nike $33.7 B (down 26%), Mercedes-Benz $50.1 B (down 15%), LEGO $16.6 B (up 19%).Source
• Your websiteSitemap (171 URLs): 17 case studies (LEGO, Boehringer Ingelheim, stc, KTO, Matsukiyo, Juventus, BUGATTI, Sephora, Sydney Opera House, Banamex, Jio, LATAM Airlines, GE Healthcare, Ford Racing, SE Saudi Energy, Ronald McDonald House, ViX), 14 service pages, 3 articles and 11 "thinking" pieces. The sitemap also lists the BGB 2026 pre-registration form and its thank-you page (both indexable, with self-canonicals) and /homepage/, which redirects to the homepage.Source