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  • The brief
  • Start here
  • Idea portfolio
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  • This week · 6
  • This quarter · 11
  • Big bets · 3
  • Wildcards · 2
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Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. CircleCI
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growth playbook · Oct 23, 2026

circleci.com (opens in a new tab)

CircleCI growth playbook

Diagnosis

CircleCI is rebuilding its growth engine around AI: an Agentic Operator to run many more experiments, GTM operations with AI agents, a new-business team selling with data to engineering leaders, an APAC account role, and engineering investment in self-hosted Server and the pipeline data platform.

The site needs work before the experiments scale: real visitors wait over six seconds for the homepage because the header search library blocks rendering, the GitLab comparison page is missing, the GitHub Actions orchestration preview is buried, the proof is dated, and the Korean and Chinese menu labels are wrong.

This playbook fixes those first, then builds product-qualified routing, upgrade nudges, benchmark-led outbound, a flaky-test report and agent distribution, and bets on agent-era research and GHA orchestration at GA.

Growth Score

7/10

Biggest Opportunity

Turn CircleCI's data (tens of millions of workflows) and its agent tools (Chunk, MCP, Origin) into the front door for teams shipping AI-written code, with fast pages and a real experiment engine behind them.

Biggest Risk

GitHub Actions and GitLab bundle CI with the code host and now market agentic workflows; without a low-friction way to switch and clear proof, teams default to the CI that comes with their repo.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Take the header search library off the critical path before scaling experiments: real visitors wait 6.2 seconds

    Move the three search scripts out of the head and load them on first search interaction.

    High impact First result in 2 weeks
  2. 2

    Fix the Korean and Chinese labels in the language menu

    Change the two labels in the nav template.

    Medium impact First result in 1 week
  3. 3

    Publish the missing GitLab CI comparison page

    Draft the page from the startup FAQ and the GitHub Actions page.

    High impact First result in 1 month

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 4Big bets · 10Fill-ins · 5Reconsider · 3
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    CircleCI is hiring an Agentic Operator to run many more growth experiments, and every one of them will land on pages that load slowly. Real Chrome visitors wait 6.2 seconds for the homepage's main content (5.2 seconds across the site), so the homepage fails Core Web Vitals. The single biggest cause is in the page head: the InstantSearch library for the header search (about 156 KB) blocks rendering for about 2.6 seconds, together with the Algolia client and nav search script, although most visitors never open search. Slow pages cut conversion on every test and add noise to every readout.

    High impactLow effort First result in 2 weeks Agentic Operator

    First action

    Move the three search scripts out of the head and load them on first search interaction.

    How to measure it

    Homepage real-visitor LCP (p75)

    Now
    –
    Target
    under 2.5 s
    By
    90 days

    Steps

    1. 1

      Confirm the cause

      PageSpeed on homepage, pricing and the five compare pages; list render-blocking files.

      Web Engineering 1 day

    2. 2

      Lazy-load search

      Load InstantSearch, the Algolia client and nav search on first focus of the search box.

      Web Engineering 2 days

    3. 3

      Critical CSS

      Inline the hero styles and load the rest without blocking.

      Web Engineering 3 days

    4. 4

      Trim unused JavaScript

      Review the consent script and page-specific bundles.

      Web Engineering 3 days

    5. 5

      Add a speed gate

      No experiment runs on a page whose lab LCP is over 2.5 s.

      Agentic Operator, Growth Marketing 1 day

    6. 6

      Measure conversion

      Signup and demo rate before and after, by device.

      Agentic Operator, Growth Marketing 4 weeks

    7. 7

      Monitor

      Monthly Chrome UX Report for the top 20 pages.

      Web Engineering monthly

    First result
    2 weeks
    Cost
    Engineering time only
    Owner
    Agentic Operator, Growth Marketing

    Smallest test

    Defer the search scripts on the homepage only and compare lab LCP the same day.

    Why it works

    Load the search scripts only when a visitor opens or focuses the search box (or defer them), inline the critical CSS for the hero, and check the consent script's cost. Re-run PageSpeed on the homepage, pricing and comparison pages, and track real-visitor LCP monthly. Treat "LCP under 2.5 seconds on test pages" as a precondition in the experiment process.

    It is a small code change with a measurable effect on every channel at once, and it gives the experiment program a faster, cleaner baseline before tests multiply.

    Ready to use

    ChecklistHomepage speed fix list

    [ ] InstantSearch, Algolia client and nav_search loaded on first search focus
    [ ] Critical hero CSS inlined; main.css non-blocking
    [ ] Fonts: only the weights used, with font-display swap
    [ ] Consent script cost reviewed
    [ ] PageSpeed re-run: homepage, pricing, five compare pages
    [ ] Speed gate added to the experiment template
    [ ] Monthly real-visitor LCP report

    Risks and how to handle them

    • Search feels slower on first use

      Preload the scripts when the pointer moves toward the search box.

    • Field data takes 28 days to update

      Use lab runs for the weekly check and field data for the monthly report.

    Evidence

    • Google PageSpeedHomepage on mobile (October 22, 2026): performance score 66; lab Largest Contentful Paint 5.5 s and First Contentful Paint 4.0 s. Real Chrome visitors (75th percentile) wait 6.2 s for the main content and 5.2 s for first paint on the homepage, rated slow, so the page fails Core Web Vitals; across the whole site real-visitor LCP is 5.2 s. The biggest render-blocking file is the InstantSearch library for the header search (about 156 KB, about 2.6 s), loaded in the page head with the Algolia client and the nav search script; PageSpeed estimates 192 KiB of unused JavaScript.Source
    • HiringAgentic Operator, Growth Marketing (remote US, posted October 6, 2026): "Most growth teams don't lack ideas. They lack the infrastructure to test them fast enough to matter." The core output is "reducing the time between hypothesis and signal", with agent pipelines for "LLM-evaluated copy variants, synthetic audience testing, funnel drop-off analysis", an automated experiment queue, and stack orchestration across "Amplitude, HubSpot, Clay, REO.dev"; reports to the Director of Demand Generation and works with channel owners, lifecycle, product, PLG and sales. A fit "can describe a specific experiment cadence... 'we went from 3 tests/month to 18'".Source
    • Your websiteHomepage: title "Autonomous validation for the AI era"; headline "Validate everything. Assume nothing."; banner "Smarter Testing is GA: Run fewer tests. Get faster feedback."; logo bar Google, Okta, GOAT, Kalshi, Hugging Face. The testimonial carousel mixes older quotes, including a social post about a React Native setup credited to a Twitter handle, a sports club's sponsorship quote, and quotes shown twice; none mentions AI agents or autonomous validation.Source
    • Your websitePricing: Free at $0 (up to 6,000 build minutes, up to 5 active users, 30x concurrency); Performance "Starting at $15/month" with 30,000 credits included, $15 per additional user, 80x concurrency and an optional 8x5 support add-on; Scale billed annually via "Get in touch" or "Book a demo". The "Build your plan" calculator recommends credits from active users and builds per month, with prepaid discounts of 2-5%.Source
  • 02

    The language menu labels the Korean site "한국인", which means "Korean person", and the Chinese site "英语", which means "English". A Chinese-speaking visitor looking for Chinese sees a link that says English. The translated sites exist and are tagged correctly; only the labels are wrong.

    Medium impactLow effort First result in 1 week Web Engineering

    First action

    Change the two labels in the nav template.

    How to measure it

    Language-menu clicks to /ko and /zh

    Now
    –
    Target
    +50%
    By
    60 days

    Steps

    1. 1

      Fix labels

      한국어 and 简体中文.

      Web Engineering 1 hour

    2. 2

      Native check

      All seven language names.

      Localization 1 day

    3. 3

      Check templates

      Footer and mobile menus too.

      Web Engineering 1 hour

    4. 4

      Add to checklist

      Language names in translation QA.

      Localization 1 hour

    5. 5

      Track

      Menu clicks by language in analytics.

      Agentic Operator, Growth Marketing 1 day

    6. 6

      Review

      Visits to /ko and /zh after a month.

      Agentic Operator, Growth Marketing 1 month

    First result
    1 week
    Cost
    $0
    Owner
    Web Engineering

    Smallest test

    Fix the labels today.

    Why it works

    Change the labels to 한국어 and 简体中文 (or 中文), have a native speaker check every language name, and add the labels to the translation review checklist.

    It is a two-word fix that makes the Korean and Chinese sites reachable for the people they were built for, which matters for the APAC account team.

    Risks and how to handle them

    • Other strings wrong too

      Ask native reviewers to scan the top pages of each site.

    Evidence

    • Your websiteThe language menu lists English, Deutsch, Español, 日本語, "한국인" (Korean for "Korean person", not the Korean language, which is 한국어), Русский and "英语" (Chinese for "English") as the link to the Chinese site. The translated sites at /de, /es, /ja, /ko, /ru and /zh have translated titles and hreflang in their sitemaps (ja 115 URLs, ko 74, zh 74).Source
    • HiringStrategic Client Account Executive, APAC (Tokyo, posted September 15, 2026): manages and expands the most valuable accounts "across the entire APAC region, excluding Japan" and closes "complex upsell opportunities". The post describes CircleCI as "processing more than 3 million jobs a day" with customers such as Hinge, HuggingFace and Samsung.Source
  • 03

    CircleCI has comparison pages for GitHub Actions, Harness, Buildkite, Jenkins and Bitrise, but not GitLab, although its own startup FAQ argues "CircleCI over GitHub Actions or GitLab CI", GitLab is a listed integration and a homepage testimonial praises it. GitLab now positions itself for "agentic software engineering", so the comparison is live in buyers' minds.

    High impactLow effort First result in 1 month Product Marketing Manager

    First action

    Draft the page from the startup FAQ and the GitHub Actions page.

    How to measure it

    Signups from the GitLab comparison page

    Now
    –
    Target
    150 a month
    By
    90 days

    Steps

    1. 1

      Gather facts

      GitLab CI features and pricing from its own pages.

      Product Marketing Manager 2 days

    2. 2

      Write

      Same structure as the GHA page.

      Product Marketing Manager 3 days

    3. 3

      Proof

      Customers who build GitLab repos on CircleCI.

      Product Marketing Manager 3 days

    4. 4

      Review

      Legal and accuracy.

      Legal 3 days

    5. 5

      Publish and link

      Nav, FAQ, integration page.

      Web Engineering 1 day

    6. 6

      Test the CTA

      Signup vs demo as the main button.

      Agentic Operator, Growth Marketing 4 weeks

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish a short version with the comparison table first.

    Why it works

    Write /compare/gitlab-vs-circleci/ in the same format as the GitHub Actions page: keep your repo on GitLab and use CircleCI for CI/CD, performance, compute options, Smarter Testing, pricing structure, and a migration path. Link it from the nav, the startup FAQ and GitLab integration page.

    Comparison searches are high intent, and the argument is already written in the FAQ; it only needs its own page.

    Risks and how to handle them

    • Claims go stale

      Keep the "we last checked" note and a date.

    Evidence

    • Your websiteFive comparison pages exist (GitHub Actions, Harness, Buildkite, Jenkins, Bitrise); /compare/gitlab-vs-circleci/ returns 404. Yet the startup program FAQ answers "Why should I choose CircleCI over GitHub Actions or GitLab CI?", GitLab is a listed integration, and a homepage testimonial says "The integration with GitLab worked flawlessly".Source
    • Competitor researchRivals' own page titles: GitHub Actions, "CI/CD and automations · Agentic Workflows"; GitLab, "Speed with control for agentic software engineering"; Harness, "AI Platform for the Autonomous SDLC"; Buildkite, "You deserve better CI"; Bitrise, "Mobile DevOps Platform for iOS & Android".Source
    • Your websiteGitHub Actions comparison page: "build times up to 40% faster than GHA's own compute"; "sign up, point us to your GHA config and run a pipeline without touching a line of config using our new GHA orchestration. In Preview, this works with Linux." The blog published "GitHub Actions alternative: run actions on CircleCI" on September 22, 2026.Source
  • 04

    The GitHub Actions comparison page says users can point CircleCI at their GHA config and run a pipeline without touching config, but that preview sits in a paragraph, while the buttons lead to a general signup. For a GHA user, a side-by-side build time on their own repo is the most persuasive demo there is.

    High impactMedium effort First result in 1 month Agentic Operator

    First action

    Add a dedicated button to the GHA comparison page that opens the orchestration flow.

    How to measure it

    Pipeline runs started from the GHA page

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      Map the flow

      From page to first pipeline.

      Agentic Operator, Growth Marketing 2 days

    2. 2

      Add the button

      Comparison page and blog post.

      Web Engineering 1 day

    3. 3

      Result screen

      Their build time versus their last GHA run.

      Product team 3 weeks

    4. 4

      Instrument

      Each step in Amplitude.

      Agentic Operator, Growth Marketing 3 days

    5. 5

      Follow up

      Email with the result and next steps.

      Lifecycle Marketing 1 week

    6. 6

      Read out

      Drop-off by step.

      Agentic Operator, Growth Marketing weekly

    First result
    1 month
    Cost
    Product and engineering time
    Owner
    Agentic Operator, Growth Marketing

    Smallest test

    Add the button and measure clicks for two weeks.

    Why it works

    Turn the preview into a dedicated flow: "Run your GHA workflow on CircleCI" from the comparison page and the September blog post, straight into connecting a repo, with a result screen showing their build time against their last GHA run. Instrument each step and run it as one of the first experiments.

    A visitor who sees their own build run faster has their answer, and the experiment shows which step loses people.

    Risks and how to handle them

    • Preview is Linux only

      Say so on the button and offer a demo for other platforms.

    Evidence

    • Your websiteGitHub Actions comparison page: "build times up to 40% faster than GHA's own compute"; "sign up, point us to your GHA config and run a pipeline without touching a line of config using our new GHA orchestration. In Preview, this works with Linux." The blog published "GitHub Actions alternative: run actions on CircleCI" on September 22, 2026.Source
    • HiringAgentic Operator, Growth Marketing (remote US, posted October 6, 2026): "Most growth teams don't lack ideas. They lack the infrastructure to test them fast enough to matter." The core output is "reducing the time between hypothesis and signal", with agent pipelines for "LLM-evaluated copy variants, synthetic audience testing, funnel drop-off analysis", an automated experiment queue, and stack orchestration across "Amplitude, HubSpot, Clay, REO.dev"; reports to the Director of Demand Generation and works with channel owners, lifecycle, product, PLG and sales. A fit "can describe a specific experiment cadence... 'we went from 3 tests/month to 18'".Source
    • Competitor researchRivals' own page titles: GitHub Actions, "CI/CD and automations · Agentic Workflows"; GitLab, "Speed with control for agentic software engineering"; Harness, "AI Platform for the Autonomous SDLC"; Buildkite, "You deserve better CI"; Bitrise, "Mobile DevOps Platform for iOS & Android".Source
  • 05

    The homepage sells "Autonomous validation for the AI era", but the testimonial carousel is mostly older quotes: a social post about a React Native setup, a sports club's sponsorship quote, quotes shown twice, none about agents or Smarter Testing. The logo bar (Hugging Face, Kalshi, GOAT) is stronger than the quotes below it.

    Medium impactLow effort First result in 1 month Product Marketing Manager

    First action

    List customers using Smarter Testing or Chunk and ask five for a quote.

    How to measure it

    Homepage signup conversion

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      Find customers

      Smarter Testing and Chunk users.

      Product Marketing Manager 1 week

    2. 2

      Ask for quotes

      With one number each.

      Product Marketing Manager 1 week

    3. 3

      Approve

      Customer sign-off.

      Product Marketing Manager 1 week

    4. 4

      Replace

      Six quotes, no duplicates.

      Web Engineering 1 day

    5. 5

      Test

      New carousel versus old.

      Agentic Operator, Growth Marketing 3 weeks

    6. 6

      Refresh

      Every quarter.

      Product Marketing Manager quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Remove the duplicate and non-customer quotes today.

    Why it works

    Choose six quotes with numbers from current customers about Smarter Testing, Chunk or agent-authored code, add one metric each, and remove duplicates and non-customer quotes. Ask the logo-bar customers for a quote first.

    Fresh, specific proof supports the new positioning and helps every experiment that runs on the homepage.

    Risks and how to handle them

    • Few AI-era customers will go on record

      Use anonymized metrics with role titles.

    Evidence

    • Your websiteHomepage: title "Autonomous validation for the AI era"; headline "Validate everything. Assume nothing."; banner "Smarter Testing is GA: Run fewer tests. Get faster feedback."; logo bar Google, Okta, GOAT, Kalshi, Hugging Face. The testimonial carousel mixes older quotes, including a social post about a React Native setup credited to a Twitter handle, a sports club's sponsorship quote, and quotes shown twice; none mentions AI agents or autonomous validation.Source
    • Your websiteCustomers page: 76 case studies, including COVID-era stories (ClickMechanic's "COVID-related updates", Curative's "COVID-19 testing software") and few about AI agents. APAC stories include LINE, Toss and 17LIVE, but they are English only (for example /ko/case-studies/toss/ returns 404).Source
    • Your websiteChunk: "brew install CircleCI-Public/circleci/chunk && chunk init"; sidecars run microbuilds in the agent's loop "at speeds up to 78% faster than a full CI run"; "Works with Claude Code, Cursor, or any AI agent"; "Sidecar usage is currently free"; "Free on every CircleCI plan". CircleCI also has an MCP server product page.Source
  • 06

    The software delivery data explorer still links the Q2 Pulse report, while the blog published Q3 takeaways on October 21. The explorer is built from tens of millions of workflows and lets a team benchmark itself, which is a strong lead source if it stays current.

    Medium impactLow effort First result in 1 month Research team

    First action

    Update the explorer link to the Q3 report.

    How to measure it

    Explorer benchmark completions

    Now
    –
    Target
    +50%
    By
    1 quarter

    Steps

    1. 1

      Update link

      Q3 report.

      Web Engineering 1 hour

    2. 2

      Refresh data

      Q3 figures in the explorer.

      Research team 1 week

    3. 3

      Email

      Users with their position.

      Lifecycle Marketing 2 weeks

    4. 4

      Posts

      One per finding.

      Social team weekly

    5. 5

      Talk track

      For engineering leaders.

      Strategic Sales Manager 1 week

    6. 6

      Repeat

      Each quarter.

      Research team quarterly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Research team

    Smallest test

    Update the link this week.

    Why it works

    Update the explorer and link the Q3 report, then make each quarterly Pulse a campaign: an email to users with their own benchmark position, a LinkedIn post per finding, and a sales talk track for engineering leaders.

    Fresh data gets shared; stale data quietly loses trust.

    Risks and how to handle them

    • Small samples in some filters

      Hide filters with too few teams.

    Evidence

    • Your websiteThe software delivery data explorer is "Built from tens of millions of CircleCI workflows" and lets teams enter their own metrics to benchmark, but it still links the "2026 State of Software Delivery: Q2 Pulse Report"; the blog published the Q3 Pulse takeaways on October 21, 2026.Source
    • HiringStrategic Sales Manager, NAMER new business (San Francisco, open): leads Account Executives who open new accounts, coaching them on "engaging engineering leadership (CTO, VP of Eng, DevOps leaders) with value-based, data-driven narratives" and on "AI-augmented selling"; stack includes HubSpot, Outreach, Gong, 6sense and ZoomInfo.Source
    • HiringSenior Software Engineer, Query (posted October 16, 2026): "Every pipeline, job, and test that runs on CircleCI generates data, and that history is one of our biggest advantages in an agentic software delivery lifecycle. Flaky test detection, test insights, pipeline search, and agents that reason about why a build failed all depend on fast, reliable access to it." The team serves that data to product teams "and to customers through our public API".Source

This quarter 11

The core plays for the next three months.

  • 07

    The Agentic Operator will own an experiment queue with falsifiable hypotheses and documented null results. The fastest way to prove the system is a ready backlog on the pages with the most intent: pricing, Build your plan, the comparison pages, signup and Chunk.

    High impactMedium effort First result in 1 quarter Agentic Operator

    First action

    Write the first ten hypotheses with metrics.

    How to measure it

    Experiments completed

    Now
    –
    Target
    15 a month
    By
    2 quarters

    Steps

    1. 1

      Write hypotheses

      Twenty with metrics and sample sizes.

      Agentic Operator, Growth Marketing 1 week

    2. 2

      Score

      Agent pre-validation of copy and offers.

      Agentic Operator, Growth Marketing 1 week

    3. 3

      Instrument

      Amplitude events per test.

      Agentic Operator, Growth Marketing 2 weeks

    4. 4

      Run five

      In parallel, no page conflicts.

      Agentic Operator, Growth Marketing 1 month

    5. 5

      Read out

      Wins and nulls documented.

      Agentic Operator, Growth Marketing weekly

    6. 6

      Share

      Monthly review with channel owners.

      Director, Demand Generation monthly

    First result
    1 quarter
    Cost
    Tooling budget
    Owner
    Agentic Operator, Growth Marketing

    Smallest test

    Run the pricing page test first.

    Why it works

    Seed the queue with 20 pre-written hypotheses (for example: show a recommended plan from Build your plan on pricing; an "install Chunk" path for agent users; signup without choosing a VCS first), each with a metric, sample size and owner. Let the agents score copy variants first, and run the top five in parallel.

    A good first backlog shows value in weeks and sets the standard for the process.

    Ready to use

    CopyExperiment card

    Hypothesis: If we <change> on <page> for <audience>, <metric> will move by <amount> because <reason>.
    Primary metric:
    Guardrail metric:
    Sample size and duration:
    Owner:
    Result (win / loss / null):
    What we learned:

    Risks and how to handle them

    • Tests collide on the same pages

      Keep a page calendar in the queue.

    Evidence

    • HiringAgentic Operator, Growth Marketing (remote US, posted October 6, 2026): "Most growth teams don't lack ideas. They lack the infrastructure to test them fast enough to matter." The core output is "reducing the time between hypothesis and signal", with agent pipelines for "LLM-evaluated copy variants, synthetic audience testing, funnel drop-off analysis", an automated experiment queue, and stack orchestration across "Amplitude, HubSpot, Clay, REO.dev"; reports to the Director of Demand Generation and works with channel owners, lifecycle, product, PLG and sales. A fit "can describe a specific experiment cadence... 'we went from 3 tests/month to 18'".Source
    • Your websitePricing: Free at $0 (up to 6,000 build minutes, up to 5 active users, 30x concurrency); Performance "Starting at $15/month" with 30,000 credits included, $15 per additional user, 80x concurrency and an optional 8x5 support add-on; Scale billed annually via "Get in touch" or "Book a demo". The "Build your plan" calculator recommends credits from active users and builds per month, with prepaid discounts of 2-5%.Source
    • Your websiteChunk: "brew install CircleCI-Public/circleci/chunk && chunk init"; sidecars run microbuilds in the agent's loop "at speeds up to 78% faster than a full CI run"; "Works with Claude Code, Cursor, or any AI agent"; "Sidecar usage is currently free"; "Free on every CircleCI plan". CircleCI also has an MCP server product page.Source
    • Your websiteFive comparison pages exist (GitHub Actions, Harness, Buildkite, Jenkins, Bitrise); /compare/gitlab-vs-circleci/ returns 404. Yet the startup program FAQ answers "Why should I choose CircleCI over GitHub Actions or GitLab CI?", GitLab is a listed integration, and a homepage testimonial says "The integration with GitLab worked flawlessly".Source
  • 08

    The GTM operations role is asked to improve lead and lifecycle workflows and forecast from expansion signals. CircleCI has rich product signals: active users near the free limit of five, credit use against the 30,000 included, concurrency and resource classes.

    High impactMedium effort First result in 1 quarter Senior GTM Strategy & Operati…

    First action

    Pull last quarter's upgrades and find the usage pattern before each.

    How to measure it

    PQL-sourced opportunities

    Now
    –
    Target
    80 a quarter
    By
    2 quarters

    Steps

    1. 1

      Find patterns

      Usage before past upgrades.

      Senior GTM Strategy & Operations Manager 2 weeks

    2. 2

      Define tiers

      Product-qualified rules.

      Senior GTM Strategy & Operations Manager 1 week

    3. 3

      Sync

      Scores into HubSpot.

      Senior GTM Strategy & Operations Manager 2 weeks

    4. 4

      Route

      Top tier to AEs with usage summary.

      Senior GTM Strategy & Operations Manager 1 week

    5. 5

      Nurture

      Build your plan email for the rest.

      Lifecycle Marketing 2 weeks

    6. 6

      Measure

      Win rate versus other sources.

      Senior GTM Strategy & Operations Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior GTM Strategy & Operations Manager

    Smallest test

    Score one month of accounts by hand.

    Why it works

    Define product-qualified accounts (for example: more than five committers, credits used up two months running, use of larger resources), push the score to HubSpot, route the top tier to AEs with a usage summary, and send the rest a Build your plan recommendation.

    Sales time goes to accounts already getting value, and the forecast gains a leading indicator.

    Risks and how to handle them

    • Developers resent sales outreach

      Lead with a usage insight and offer technical help.

    Evidence

    • HiringSenior GTM Strategy & Operations Manager (San Francisco, posted September 3, 2026): optimizes "lead management, opportunity management, and customer lifecycle workflows", builds forecasting models from "pipeline, bookings, expansion, and churn signals", and will "Build and deploy AI agents to automate recurring workflows"; HubSpot experience is a bonus.Source
    • Your websitePricing: Free at $0 (up to 6,000 build minutes, up to 5 active users, 30x concurrency); Performance "Starting at $15/month" with 30,000 credits included, $15 per additional user, 80x concurrency and an optional 8x5 support add-on; Scale billed annually via "Get in touch" or "Book a demo". The "Build your plan" calculator recommends credits from active users and builds per month, with prepaid discounts of 2-5%.Source
    • HiringStrategic Sales Manager, NAMER new business (San Francisco, open): leads Account Executives who open new accounts, coaching them on "engaging engineering leadership (CTO, VP of Eng, DevOps leaders) with value-based, data-driven narratives" and on "AI-augmented selling"; stack includes HubSpot, Outreach, Gong, 6sense and ZoomInfo.Source
  • 09

    The startup program gives up to $20,000 in credits and free Starter Support, and its FAQ already asks "I run an accelerator / VC, how do I offer this to my portfolio?". Each partnership reaches dozens of eligible startups at once.

    High impactLow effort First result in 2 quarters Director

    First action

    List 30 accelerators and VC platform teams.

    How to measure it

    Partner-sourced startup signups

    Now
    –
    Target
    200
    By
    2 quarters

    Steps

    1. 1

      List partners

      30 accelerators and VCs.

      Director, Demand Generation 1 week

    2. 2

      Partner links

      Tracked per partner.

      Agentic Operator, Growth Marketing 1 week

    3. 3

      Outreach

      Platform teams.

      Director, Demand Generation 1 month

    4. 4

      Sessions

      Portfolio migration office hours.

      Developer Relations monthly

    5. 5

      Report

      Usage back to partners.

      Senior GTM Strategy & Operations Manager quarterly

    6. 6

      Track

      Upgrades by cohort.

      Senior GTM Strategy & Operations Manager quarterly

    First result
    2 quarters
    Cost
    Credits already budgeted
    Owner
    Director, Demand Generation

    Smallest test

    Sign three partners this quarter.

    Why it works

    Sign accelerators and VC platform teams to a perk listing with a partner-specific link, offer a migration session for their portfolio, and report back to each partner on usage. Track startup cohorts to the Performance and Scale plans.

    Startups choose CI tools early and rarely switch; reaching them through their investors is cheap and trusted.

    Risks and how to handle them

    • Startups churn when credits end

      Start upgrade conversations two months before.

    Evidence

    • Your websiteStartup program: "Up to $20,000 of free compute credits for eligible startups"; eligibility through "a recognized accelerator or VC" or at least $500K raised; free Starter Support "valued at $249 per month"; the FAQ asks "I run an accelerator / VC, how do I offer this to my portfolio?"Source
    • Your websitePricing: Free at $0 (up to 6,000 build minutes, up to 5 active users, 30x concurrency); Performance "Starting at $15/month" with 30,000 credits included, $15 per additional user, 80x concurrency and an optional 8x5 support add-on; Scale billed annually via "Get in touch" or "Book a demo". The "Build your plan" calculator recommends credits from active users and builds per month, with prepaid discounts of 2-5%.Source
    • Competitor researchRivals' own page titles: GitHub Actions, "CI/CD and automations · Agentic Workflows"; GitLab, "Speed with control for agentic software engineering"; Harness, "AI Platform for the Autonomous SDLC"; Buildkite, "You deserve better CI"; Bitrise, "Mobile DevOps Platform for iOS & Android".Source
  • 10

    The On-Prem team is hiring to make Server easier to install and upgrade for regulated industries and air-gapped environments, and the security page lists FedRAMP Tailored and SOC 2 Type II. Buyers in government, finance and healthcare search for these terms, but the site has no page that speaks to them together.

    High impactMedium effort First result in 2 quarters Staff Software Engineer

    First action

    List the questions security reviewers asked in the last five Server deals.

    How to measure it

    Server opportunities

    Now
    –
    Target
    15
    By
    2 quarters

    Steps

    1. 1

      Collect questions

      From recent Server deals.

      Field Engineering 2 weeks

    2. 2

      Write the page

      Architecture, compliance, upgrades.

      Product Marketing Manager 1 month

    3. 3

      Install guide

      Air-gapped steps.

      Staff Software Engineer, On-Prem 1 month

    4. 4

      Proof

      Public-sector stories.

      Product Marketing Manager 1 month

    5. 5

      Route

      To a specialist AE.

      Senior GTM Strategy & Operations Manager 1 week

    6. 6

      Measure

      Opportunities and cycle time.

      Senior GTM Strategy & Operations Manager quarterly

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Staff Software Engineer, On Prem

    Smallest test

    Publish the air-gapped install guide first.

    Why it works

    Publish a regulated-industries page and guides: Server architecture, air-gapped install, data residency, compliance evidence, upgrade process and support; add the City of San Diego and other public-sector proof; route to a specialist AE.

    Regulated buyers have long cycles and few options; clear answers bring them to a sales conversation early.

    Risks and how to handle them

    • Overstating certifications

      Use the exact wording from the security page.

    Evidence

    • HiringStaff Software Engineer, On-Prem (remote US or Canada, posted October 16, 2026): the On-Prem team ships CircleCI Server "for customers who need to run everything inside their own infrastructure: regulated industries, air-gapped environments, and teams with strict data residency and compliance requirements", and wants installs "simpler and more predictable, upgrades safer".Source
    • Your websiteSecurity page lists FedRAMP Tailored and SOC 2 Type II compliance; CircleCI is registered on SAM.gov for federal awards, and the City of San Diego is a published customer.Source
    • Your websiteCustomers page: 76 case studies, including COVID-era stories (ClickMechanic's "COVID-related updates", Curative's "COVID-19 testing software") and few about AI agents. APAC stories include LINE, Toss and 17LIVE, but they are English only (for example /ko/case-studies/toss/ returns 404).Source
  • 11

    The new-business team is coached to reach CTOs and VPs of Engineering with "data-driven narratives", and CircleCI has a benchmark explorer built from tens of millions of workflows. A prospect's team can be benchmarked against peers in its industry and size.

    High impactMedium effort First result in 1 quarter Strategic Sales Manager

    First action

    Build benchmark cards for ten target accounts by industry.

    How to measure it

    Meeting rate on benchmark sequences

    Now
    –
    Target
    2x current
    By
    1 quarter

    Steps

    1. 1

      Pick peers

      Industry and size bands.

      Research team 2 weeks

    2. 2

      Card template

      Three numbers and an offer.

      Product Marketing Manager 1 week

    3. 3

      Sequence

      In Outreach with intent timing.

      Strategic Sales Manager 1 week

    4. 4

      Session

      Free benchmark review.

      Field Engineering ongoing

    5. 5

      Coach

      Talk track for AEs.

      Strategic Sales Manager 2 weeks

    6. 6

      Measure

      Meetings and pipeline.

      Senior GTM Strategy & Operations Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Strategic Sales Manager

    Smallest test

    Send ten benchmark cards this month.

    Why it works

    Build an outbound play: for each target account, a short benchmark card (peer median build duration, recovery time, success rate) with an invitation to benchmark their own pipeline in a free session. Use 6sense intent to choose timing.

    Engineering leaders respond to data about teams like theirs more than to product claims.

    Risks and how to handle them

    • Data privacy

      Use only aggregated peer data.

    Evidence

    • HiringStrategic Sales Manager, NAMER new business (San Francisco, open): leads Account Executives who open new accounts, coaching them on "engaging engineering leadership (CTO, VP of Eng, DevOps leaders) with value-based, data-driven narratives" and on "AI-augmented selling"; stack includes HubSpot, Outreach, Gong, 6sense and ZoomInfo.Source
    • Your websiteThe software delivery data explorer is "Built from tens of millions of CircleCI workflows" and lets teams enter their own metrics to benchmark, but it still links the "2026 State of Software Delivery: Q2 Pulse Report"; the blog published the Q3 Pulse takeaways on October 21, 2026.Source
    • HiringSenior Software Engineer, Query (posted October 16, 2026): "Every pipeline, job, and test that runs on CircleCI generates data, and that history is one of our biggest advantages in an agentic software delivery lifecycle. Flaky test detection, test insights, pipeline search, and agents that reason about why a build failed all depend on fast, reliable access to it." The team serves that data to product teams "and to customers through our public API".Source
  • 12

    The Query team says CircleCI's pipeline history powers flaky test detection and test insights and is "one of our biggest advantages". Flaky tests are a pain every team has, on any CI.

    High impactHigh effort First result in 2 quarters Senior Software Engineer

    First action

    Scope the smallest version with uploaded test results.

    How to measure it

    Flaky-test reports to signups

    Now
    –
    Target
    20%
    By
    3 quarters

    Steps

    1. 1

      Scope

      Upload-based version first.

      Senior Software Engineer, Query 2 weeks

    2. 2

      Build

      Report page.

      Senior Software Engineer, Query 1 quarter

    3. 3

      Design

      Clear output and next steps.

      Product Design 1 month

    4. 4

      Launch

      Dev communities and blog.

      Developer Relations 1 month

    5. 5

      Nurture

      Smarter Testing trial.

      Lifecycle Marketing ongoing

    6. 6

      Measure

      Reports and signups.

      Agentic Operator, Growth Marketing monthly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Senior Software Engineer, Query

    Smallest test

    Run the report by hand for five open-source repos and publish the results.

    Why it works

    Offer a free report: connect a repo, CircleCI runs the test suite several times (or reads uploaded results) and returns flaky tests, slowest tests and what Smarter Testing would skip. Capture the user and offer to run their pipeline on CircleCI.

    A free, useful report reaches teams on other CI tools and shows Smarter Testing on their own code.

    Risks and how to handle them

    • Compute cost of reruns

      Start with uploaded results.

    Evidence

    • HiringSenior Software Engineer, Query (posted October 16, 2026): "Every pipeline, job, and test that runs on CircleCI generates data, and that history is one of our biggest advantages in an agentic software delivery lifecycle. Flaky test detection, test insights, pipeline search, and agents that reason about why a build failed all depend on fast, reliable access to it." The team serves that data to product teams "and to customers through our public API".Source
    • Your websiteHomepage: title "Autonomous validation for the AI era"; headline "Validate everything. Assume nothing."; banner "Smarter Testing is GA: Run fewer tests. Get faster feedback."; logo bar Google, Okta, GOAT, Kalshi, Hugging Face. The testimonial carousel mixes older quotes, including a social post about a React Native setup credited to a Twitter handle, a sports club's sponsorship quote, and quotes shown twice; none mentions AI agents or autonomous validation.Source
    • Competitor researchRivals' own page titles: GitHub Actions, "CI/CD and automations · Agentic Workflows"; GitLab, "Speed with control for agentic software engineering"; Harness, "AI Platform for the Autonomous SDLC"; Buildkite, "You deserve better CI"; Bitrise, "Mobile DevOps Platform for iOS & Android".Source
  • 13

    Of 76 customer stories, prominent ones include COVID-era projects and few involve AI agents. The positioning is autonomous validation for the AI era, and buyers want to see teams like theirs shipping agent-written code with CircleCI.

    Medium impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Pick the six candidates.

    How to measure it

    New AI-era stories

    Now
    –
    Target
    6
    By
    1 quarter

    Steps

    1. 1

      Pick

      Six customers.

      Product Marketing Manager 1 week

    2. 2

      Interview

      Results and quotes.

      Product Marketing Manager 1 month

    3. 3

      Publish

      With metrics.

      Product Marketing Manager 1 month

    4. 4

      Reorder

      New stories first.

      Web Engineering 1 day

    5. 5

      Archive

      Dated stories from default view.

      Web Engineering 1 day

    6. 6

      Use

      Sales and outbound.

      Strategic Sales Manager ongoing

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish one AI-era story this month.

    Why it works

    Commission six stories about Smarter Testing, Chunk and agent-written code (starting with the logo-bar customers), with a metric each; reorder the page to show them first and archive dated stories from the default view.

    Current, relevant proof shortens evaluations and supports outbound.

    Risks and how to handle them

    • Customers slow to approve

      Start interviews now for six publications.

    Evidence

    • Your websiteCustomers page: 76 case studies, including COVID-era stories (ClickMechanic's "COVID-related updates", Curative's "COVID-19 testing software") and few about AI agents. APAC stories include LINE, Toss and 17LIVE, but they are English only (for example /ko/case-studies/toss/ returns 404).Source
    • Your websiteHomepage: title "Autonomous validation for the AI era"; headline "Validate everything. Assume nothing."; banner "Smarter Testing is GA: Run fewer tests. Get faster feedback."; logo bar Google, Okta, GOAT, Kalshi, Hugging Face. The testimonial carousel mixes older quotes, including a social post about a React Native setup credited to a Twitter handle, a sports club's sponsorship quote, and quotes shown twice; none mentions AI agents or autonomous validation.Source
    • Your websiteChunk: "brew install CircleCI-Public/circleci/chunk && chunk init"; sidecars run microbuilds in the agent's loop "at speeds up to 78% faster than a full CI run"; "Works with Claude Code, Cursor, or any AI agent"; "Sidecar usage is currently free"; "Free on every CircleCI plan". CircleCI also has an MCP server product page.Source
  • 14

    The APAC account executive covers the region outside Japan, and CircleCI runs Korean and Chinese sites, but its APAC customer stories (LINE, Toss, 17LIVE) are English only; the Korean Toss page does not exist.

    Medium impactMedium effort First result in 2 quarters Strategic Client Account Exec…

    First action

    Translate the Toss story into Korean.

    How to measure it

    APAC story views

    Now
    –
    Target
    +100%
    By
    2 quarters

    Steps

    1. 1

      Translate

      Three stories into three languages.

      Localization 1 month

    2. 2

      Publish

      Local sites.

      Web Engineering 1 week

    3. 3

      Use

      Account plans.

      Strategic Client Account Executive, APAC ongoing

    4. 4

      New stories

      One per market.

      Product Marketing Manager 2 quarters

    5. 5

      Events

      Local meetups.

      Strategic Client Account Executive, APAC quarterly

    6. 6

      Measure

      Views and meetings.

      Senior GTM Strategy & Operations Manager monthly

    First result
    2 quarters
    Cost
    Translation budget
    Owner
    Strategic Client Account Executive, APAC

    Smallest test

    Publish the Korean Toss story.

    Why it works

    Translate the APAC stories into Korean, Japanese and Chinese, add them to the local sites, and use them in account plans and local events. Commission one new story per market.

    Local proof in the local language builds trust with regional engineering leaders.

    Risks and how to handle them

    • Translation quality

      Native review.

    Evidence

    • Your websiteCustomers page: 76 case studies, including COVID-era stories (ClickMechanic's "COVID-related updates", Curative's "COVID-19 testing software") and few about AI agents. APAC stories include LINE, Toss and 17LIVE, but they are English only (for example /ko/case-studies/toss/ returns 404).Source
    • HiringStrategic Client Account Executive, APAC (Tokyo, posted September 15, 2026): manages and expands the most valuable accounts "across the entire APAC region, excluding Japan" and closes "complex upsell opportunities". The post describes CircleCI as "processing more than 3 million jobs a day" with customers such as Hinge, HuggingFace and Samsung.Source
    • Your websiteThe language menu lists English, Deutsch, Español, 日本語, "한국인" (Korean for "Korean person", not the Korean language, which is 한국어), Русский and "英语" (Chinese for "English") as the link to the Chinese site. The translated sites at /de, /es, /ja, /ko, /ru and /zh have translated titles and hreflang in their sitemaps (ja 115 URLs, ko 74, zh 74).Source
  • 15

    Chunk works with Claude Code, Cursor and any agent, is free on every plan and installs with one command; CircleCI also has an MCP server. Agent users discover tools inside their agent ecosystems, not on vendor sites.

    High impactMedium effort First result in 1 quarter Developer Relations

    First action

    List the five directories and marketplaces that matter most.

    How to measure it

    Chunk installs to accounts

    Now
    –
    Target
    25%
    By
    2 quarters

    Steps

    1. 1

      Pick directories

      Five that matter.

      Developer Relations 1 week

    2. 2

      List

      MCP server and Chunk.

      Developer Relations 2 weeks

    3. 3

      Snippets

      Hooks per agent.

      Developer Relations 2 weeks

    4. 4

      Guides

      Short how-tos.

      Developer Relations 1 month

    5. 5

      Track

      Install to account.

      Agentic Operator, Growth Marketing 2 weeks

    6. 6

      Iterate

      Based on drop-off.

      Agentic Operator, Growth Marketing monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Developer Relations

    Smallest test

    List the MCP server in one directory this week.

    Why it works

    List the MCP server and Chunk in agent tool directories and marketplaces, publish ready-made hooks and config snippets for the main agents, and write short guides inside each ecosystem's docs and forums. Track installs to accounts.

    Distribution where agents are configured reaches the developers most likely to need validation for agent-written code.

    Risks and how to handle them

    • Directories change quickly

      Review listings monthly.

    Evidence

    • Your websiteChunk: "brew install CircleCI-Public/circleci/chunk && chunk init"; sidecars run microbuilds in the agent's loop "at speeds up to 78% faster than a full CI run"; "Works with Claude Code, Cursor, or any AI agent"; "Sidecar usage is currently free"; "Free on every CircleCI plan". CircleCI also has an MCP server product page.Source
    • Your websiteCursor Origin integration page: "CI/CD wherever your code lives: now on Cursor Origin"; "Throughput rose 59% year over year"; "Agent-authored changes need the same gates as anything a person writes."Source
    • HiringAgentic Operator, Growth Marketing (remote US, posted October 6, 2026): "Most growth teams don't lack ideas. They lack the infrastructure to test them fast enough to matter." The core output is "reducing the time between hypothesis and signal", with agent pipelines for "LLM-evaluated copy variants, synthetic audience testing, funnel drop-off analysis", an automated experiment queue, and stack orchestration across "Amplitude, HubSpot, Clay, REO.dev"; reports to the Director of Demand Generation and works with channel owners, lifecycle, product, PLG and sales. A fit "can describe a specific experiment cadence... 'we went from 3 tests/month to 18'".Source
  • 16

    The free plan includes five active users and 30,000 credits; Performance adds users at $15 each. Teams that hit a limit are at the moment when they either upgrade or start looking elsewhere.

    High impactLow effort First result in 1 quarter Lifecycle Marketing

    First action

    Count teams that hit limits last month.

    How to measure it

    Limit-to-upgrade conversion

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Find triggers

      80% credits, sixth user.

      Lifecycle Marketing 1 week

    2. 2

      Write messages

      In-app and email.

      Lifecycle Marketing 1 week

    3. 3

      Recommend plan

      From Build your plan.

      Product team 2 weeks

    4. 4

      Route large teams

      To sales.

      Senior GTM Strategy & Operations Manager 1 week

    5. 5

      Test

      Wording variants.

      Agentic Operator, Growth Marketing 1 month

    6. 6

      Measure

      Upgrades and churn.

      Senior GTM Strategy & Operations Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Lifecycle Marketing

    Smallest test

    Send the 80% credit email for one month.

    Why it works

    Trigger in-app and email messages at 80% of credits and at the sixth active user, with a Build your plan recommendation and an offer to talk to sales for larger teams. Test the wording through the experiment queue.

    Well-timed, specific nudges turn limits into upgrades instead of churn.

    Risks and how to handle them

    • Messages feel pushy

      Lead with usage facts.

    Evidence

    • Your websitePricing: Free at $0 (up to 6,000 build minutes, up to 5 active users, 30x concurrency); Performance "Starting at $15/month" with 30,000 credits included, $15 per additional user, 80x concurrency and an optional 8x5 support add-on; Scale billed annually via "Get in touch" or "Book a demo". The "Build your plan" calculator recommends credits from active users and builds per month, with prepaid discounts of 2-5%.Source
    • HiringAgentic Operator, Growth Marketing (remote US, posted October 6, 2026): "Most growth teams don't lack ideas. They lack the infrastructure to test them fast enough to matter." The core output is "reducing the time between hypothesis and signal", with agent pipelines for "LLM-evaluated copy variants, synthetic audience testing, funnel drop-off analysis", an automated experiment queue, and stack orchestration across "Amplitude, HubSpot, Clay, REO.dev"; reports to the Director of Demand Generation and works with channel owners, lifecycle, product, PLG and sales. A fit "can describe a specific experiment cadence... 'we went from 3 tests/month to 18'".Source
    • HiringSenior GTM Strategy & Operations Manager (San Francisco, posted September 3, 2026): optimizes "lead management, opportunity management, and customer lifecycle workflows", builds forecasting models from "pipeline, bookings, expansion, and churn signals", and will "Build and deploy AI agents to automate recurring workflows"; HubSpot experience is a bonus.Source
  • 17

    The autonomous validation ROI calculator lets a visitor download a PDF "to build your case" for leadership. A visitor who builds a business case is in a buying process, and that moment should reach sales with the numbers.

    Medium impactLow effort First result in 1 month Senior GTM Strategy & Operati…

    First action

    Check whether calculator inputs reach HubSpot today.

    How to measure it

    Calculator-sourced opportunities

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Check data flow

      Inputs into HubSpot.

      Senior GTM Strategy & Operations Manager 1 day

    2. 2

      Store inputs

      As contact properties.

      Senior GTM Strategy & Operations Manager 1 week

    3. 3

      Route

      To AEs with the estimate.

      Senior GTM Strategy & Operations Manager 1 week

    4. 4

      Follow up

      Benchmark session offer.

      Strategic Sales Manager ongoing

    5. 5

      Test

      Gate placement.

      Agentic Operator, Growth Marketing 1 month

    6. 6

      Measure

      Opportunities.

      Senior GTM Strategy & Operations Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Senior GTM Strategy & Operations Manager

    Smallest test

    Route the next 20 PDF downloads by hand.

    Why it works

    Capture the email for the PDF, store the inputs (team size, workflow), send the account to an AE with the estimate, and follow up with a benchmark session. Track opportunities from calculator users.

    The calculator already does qualification; connecting it to the CRM turns it into pipeline.

    Risks and how to handle them

    • Gate lowers completions

      Show results first and gate only the PDF.

    Evidence

    • Your websiteAutonomous validation ROI calculator: estimates reclaimed developer time from team details and offers "a PDF of your results to build your case for CI/CD automation and share the impact with leadership".Source
    • HiringSenior GTM Strategy & Operations Manager (San Francisco, posted September 3, 2026): optimizes "lead management, opportunity management, and customer lifecycle workflows", builds forecasting models from "pipeline, bookings, expansion, and churn signals", and will "Build and deploy AI agents to automate recurring workflows"; HubSpot experience is a bonus.Source
    • HiringStrategic Sales Manager, NAMER new business (San Francisco, open): leads Account Executives who open new accounts, coaching them on "engaging engineering leadership (CTO, VP of Eng, DevOps leaders) with value-based, data-driven narratives" and on "AI-augmented selling"; stack includes HubSpot, Outreach, Gong, 6sense and ZoomInfo.Source

Big bets 3

Larger plays that can change the trajectory.

  • 18

    CircleCI processes more than 3 million jobs a day and now integrates with Cursor Origin, which reports throughput up 59% a year. Nobody publishes how agent-authored changes perform in CI: pass rates, flaky tests, recovery time.

    High impactHigh effort First result in 3 quarters Research team

    First action

    Agree how to identify agent-authored changes in aggregate.

    How to measure it

    Report downloads

    Now
    –
    Target
    10,000 per edition
    By
    1 year

    Steps

    1. 1

      Method

      Identify agent changes in aggregate.

      Research team 1 month

    2. 2

      Privacy

      Opt-in and aggregation rules.

      Legal 1 month

    3. 3

      Data

      From the Query platform.

      Senior Software Engineer, Query 1 quarter

    4. 4

      Write

      Findings and advice.

      Research team 1 month

    5. 5

      Launch

      Press, podcast, social.

      Director, Demand Generation 1 month

    6. 6

      Repeat

      Quarterly.

      Research team quarterly

    First result
    3 quarters
    Cost
    Analyst time
    Owner
    Research team

    Smallest test

    Publish one chart from a sample.

    Why it works

    Add an "agent-authored" dimension to the Pulse research (with opt-in and aggregation), and publish a quarterly view comparing agent and human changes. Launch it with press and the podcast.

    It is a question every engineering leader is asking, and only a CI platform at this scale can answer it.

    Risks and how to handle them

    • Misleading comparisons

      Publish the method and caveats.

    Evidence

    • HiringStrategic Client Account Executive, APAC (Tokyo, posted September 15, 2026): manages and expands the most valuable accounts "across the entire APAC region, excluding Japan" and closes "complex upsell opportunities". The post describes CircleCI as "processing more than 3 million jobs a day" with customers such as Hinge, HuggingFace and Samsung.Source
    • Your websiteCursor Origin integration page: "CI/CD wherever your code lives: now on Cursor Origin"; "Throughput rose 59% year over year"; "Agent-authored changes need the same gates as anything a person writes."Source
    • Your websiteThe software delivery data explorer is "Built from tens of millions of CircleCI workflows" and lets teams enter their own metrics to benchmark, but it still links the "2026 State of Software Delivery: Q2 Pulse Report"; the blog published the Q3 Pulse takeaways on October 21, 2026.Source
    • HiringSenior Software Engineer, Query (posted October 16, 2026): "Every pipeline, job, and test that runs on CircleCI generates data, and that history is one of our biggest advantages in an agentic software delivery lifecycle. Flaky test detection, test insights, pipeline search, and agents that reason about why a build failed all depend on fast, reliable access to it." The team serves that data to product teams "and to customers through our public API".Source
  • 19

    Running existing GHA configs on CircleCI without rewriting config is in preview and Linux only. Config rewriting is the biggest switching cost from the largest competitor.

    High impactHigh effort First result in 3 quarters Product team

    First action

    Measure today's preview usage and failure causes.

    How to measure it

    Active GHA-orchestrated projects

    Now
    –
    Target
    2,000
    By
    3 quarters

    Steps

    1. 1

      Measure preview

      Usage and failures.

      Product team 2 weeks

    2. 2

      Platforms

      macOS, Windows, Arm.

      Engineering 2 quarters

    3. 3

      Coverage

      Top 100 actions tested.

      Engineering 1 quarter

    4. 4

      Docs

      Compatibility page.

      Developer Relations 1 month

    5. 5

      Launch

      GA announcement.

      Director, Demand Generation 1 month

    6. 6

      Measure

      Conversions from GHA users.

      Agentic Operator, Growth Marketing monthly

    First result
    3 quarters
    Cost
    Engineering investment
    Owner
    Product team

    Smallest test

    Test the top 20 actions this quarter.

    Why it works

    Bring the feature to GA with macOS, Windows and Arm, publish compatibility coverage for popular actions, and make it the default path on the GHA comparison page and in sales migrations.

    Removing the rewrite turns "try CircleCI" into a same-day test for every GHA team.

    Risks and how to handle them

    • Incompatible actions

      Publish coverage and fallbacks.

    Evidence

    • Your websiteGitHub Actions comparison page: "build times up to 40% faster than GHA's own compute"; "sign up, point us to your GHA config and run a pipeline without touching a line of config using our new GHA orchestration. In Preview, this works with Linux." The blog published "GitHub Actions alternative: run actions on CircleCI" on September 22, 2026.Source
    • Competitor researchRivals' own page titles: GitHub Actions, "CI/CD and automations · Agentic Workflows"; GitLab, "Speed with control for agentic software engineering"; Harness, "AI Platform for the Autonomous SDLC"; Buildkite, "You deserve better CI"; Bitrise, "Mobile DevOps Platform for iOS & Android".Source
    • Your websitePricing: Free at $0 (up to 6,000 build minutes, up to 5 active users, 30x concurrency); Performance "Starting at $15/month" with 30,000 credits included, $15 per additional user, 80x concurrency and an optional 8x5 support add-on; Scale billed annually via "Get in touch" or "Book a demo". The "Build your plan" calculator recommends credits from active users and builds per month, with prepaid discounts of 2-5%.Source
  • 20

    CircleCI already integrates with Cursor Origin and Chunk works inside Claude Code and Cursor. As code hosting and coding shift to agents, being the built-in validation step with those vendors is a channel competitors tied to one code host cannot copy.

    High impactHigh effort First result in 4 quarters Partnerships lead

    First action

    Map the five partners with the largest agent user bases.

    How to measure it

    Partner-sourced accounts

    Now
    –
    Target
    5,000
    By
    4 quarters

    Steps

    1. 1

      Map

      Five partners.

      Partnerships lead 1 month

    2. 2

      Pitch

      Joint value and setup.

      Partnerships lead 1 quarter

    3. 3

      Build

      One-click setup.

      Product team 2 quarters

    4. 4

      Launch

      Co-marketing.

      Director, Demand Generation 1 month

    5. 5

      Stories

      Joint customers.

      Product Marketing Manager 2 quarters

    6. 6

      Measure

      Accounts by partner.

      Senior GTM Strategy & Operations Manager monthly

    First result
    4 quarters
    Cost
    Partnership team time
    Owner
    Partnerships lead

    Smallest test

    Run one co-marketing launch with Origin.

    Why it works

    Build co-marketing and product partnerships with agent and code-host vendors: one-click CI setup in their products, shared launch content and joint customer stories. Measure accounts created through each partner.

    Being part of the default setup is the cheapest acquisition there is.

    Risks and how to handle them

    • Partners build their own CI

      Lead with depth and neutrality across code hosts.

    Evidence

    • Your websiteCursor Origin integration page: "CI/CD wherever your code lives: now on Cursor Origin"; "Throughput rose 59% year over year"; "Agent-authored changes need the same gates as anything a person writes."Source
    • Your websiteChunk: "brew install CircleCI-Public/circleci/chunk && chunk init"; sidecars run microbuilds in the agent's loop "at speeds up to 78% faster than a full CI run"; "Works with Claude Code, Cursor, or any AI agent"; "Sidecar usage is currently free"; "Free on every CircleCI plan". CircleCI also has an MCP server product page.Source
    • Competitor researchRivals' own page titles: GitHub Actions, "CI/CD and automations · Agentic Workflows"; GitLab, "Speed with control for agentic software engineering"; Harness, "AI Platform for the Autonomous SDLC"; Buildkite, "You deserve better CI"; Bitrise, "Mobile DevOps Platform for iOS & Android".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 21

    The podcast publishes every other Friday with DevOps experts as guests. Guests from target accounts get a reason to talk to CircleCI that is not a sales call.

    Medium impactLow effort First result in 2 quarters Podcast producer

    First action

    Pick five target-account guests with sales.

    How to measure it

    Opportunities at guest accounts

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Pick guests

      With sales.

      Strategic Sales Manager 2 weeks

    2. 2

      Invite

      Personal invitations.

      Podcast producer 2 weeks

    3. 3

      Record

      Every other Friday.

      Podcast producer biweekly

    4. 4

      Clips

      For guests to share.

      Social team biweekly

    5. 5

      Follow up

      Account team introduction.

      Strategic Sales Manager per episode

    6. 6

      Measure

      Pipeline at guest accounts.

      Senior GTM Strategy & Operations Manager quarterly

    First result
    2 quarters
    Cost
    Production time
    Owner
    Podcast producer

    Smallest test

    Invite one target-account leader.

    Why it works

    Reserve half the guest slots for engineering leaders at target accounts, prepare each episode around their delivery challenges, and follow up with an account team introduction. Cut clips for their own social channels.

    Being a guest builds a relationship and gives the guest content they want to share.

    Risks and how to handle them

    • Feels like a sales tactic

      Keep episodes useful and never pitch on air.

    Evidence

    • Your websiteThe Confident Commit podcast: "new episodes every other Friday", with CircleCI's CTO "in conversation with DevOps experts from across the industry".Source
    • HiringStrategic Sales Manager, NAMER new business (San Francisco, open): leads Account Executives who open new accounts, coaching them on "engaging engineering leadership (CTO, VP of Eng, DevOps leaders) with value-based, data-driven narratives" and on "AI-augmented selling"; stack includes HubSpot, Outreach, Gong, 6sense and ZoomInfo.Source
  • 22

    The Query team serves pipeline history to products and customers; flaky tests, slow jobs and failures are already measured. Most teams never open an insights dashboard.

    Medium impactMedium effort First result in 1 quarter Lifecycle Marketing

    First action

    Design the email with four metrics.

    How to measure it

    Weekly email open rate

    Now
    –
    Target
    40%
    By
    2 quarters

    Steps

    1. 1

      Design

      Four metrics and one tip.

      Lifecycle Marketing 2 weeks

    2. 2

      Data

      From the Query API.

      Senior Software Engineer, Query 1 month

    3. 3

      Send

      Weekly.

      Lifecycle Marketing weekly

    4. 4

      Tips

      Rules for suggested fixes.

      Product team 1 month

    5. 5

      Test

      Content variants.

      Agentic Operator, Growth Marketing 1 month

    6. 6

      Measure

      Retention and adoption.

      Senior GTM Strategy & Operations Manager monthly

    First result
    1 quarter
    Cost
    Engineering time
    Owner
    Lifecycle Marketing

    Smallest test

    Send it by hand to 50 teams.

    Why it works

    Send each team a weekly email: success rate, slowest jobs, flaky tests and one suggested fix (for example, turn on Smarter Testing), with a link into the product. Measure retention and feature adoption.

    A useful weekly habit keeps CircleCI visible to engineering leads and drives adoption of paid features.

    Risks and how to handle them

    • Email fatigue

      Let teams choose weekly or monthly.

    Evidence

    • HiringSenior Software Engineer, Query (posted October 16, 2026): "Every pipeline, job, and test that runs on CircleCI generates data, and that history is one of our biggest advantages in an agentic software delivery lifecycle. Flaky test detection, test insights, pipeline search, and agents that reason about why a build failed all depend on fast, reliable access to it." The team serves that data to product teams "and to customers through our public API".Source
    • Your websiteHomepage: title "Autonomous validation for the AI era"; headline "Validate everything. Assume nothing."; banner "Smarter Testing is GA: Run fewer tests. Get faster feedback."; logo bar Google, Okta, GOAT, Kalshi, Hugging Face. The testimonial carousel mixes older quotes, including a social post about a React Native setup credited to a Twitter handle, a sports club's sponsorship quote, and quotes shown twice; none mentions AI agents or autonomous validation.Source
    • Your websitePricing: Free at $0 (up to 6,000 build minutes, up to 5 active users, 30x concurrency); Performance "Starting at $15/month" with 30,000 credits included, $15 per additional user, 80x concurrency and an optional 8x5 support add-on; Scale billed annually via "Get in touch" or "Book a demo". The "Build your plan" calculator recommends credits from active users and builds per month, with prepaid discounts of 2-5%.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #11 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. CircleCI did not commission, review or endorse it, and Programmable is not affiliated with CircleCI. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how CircleCI runs its business.

Something wrong, or do you represent CircleCI? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Homepage speed, language labels, the GitLab comparison, the GHA orchestration button, fresh testimonials and the Q3 Pulse update.

  2. Days 31 to 6012 ideas

    Experiment backlog, product-qualified routing, startup partners, regulated-industries path, benchmark outbound, flaky-test report, AI-era stories, APAC translations, agent distribution, upgrade nudges and ROI routing; the podcast guest program.

  3. Days 61 to 904 ideas

    Big bets: agent-code research, GHA orchestration at GA and agent-native partnerships; the weekly build-health email.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value fast, reliable builds and caching. The most cited problem: slow and flaky test suites.

  • Works with any Git provider
  • Config rewriting when switching CI
  • In their words: “green build”

Market

Competitive landscape

5 competitors compared: GitHub Actions, GitLab, Harness, Buildkite and 1 more.

  • Gap to exploit: Public data on how agent-written code performs
  • GitHub Actions: Tied to GitHub
  • GitLab: CI tied to GitLab hosting

Hiring signals

CircleCI is building an AI-run growth engine.

  • Agentic Operator, Growth Marketing: Faster, parallel growth experiments. Ideas 1, 4, 7.
  • Senior GTM Strategy & Operations Manager: Lead and lifecycle workflows, AI agents, expansion signals. Ideas 8, 17.
  • Strategic Sales Manager: Data-driven narratives for engineering leaders. Idea 11.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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