Aside growth playbook

Add a “What 500 credits gets you” table to /pricing with 6-8 real tasks from the use-case posts (a research brief, a CRM update, a weekly invoice download routine, an Ultrabrowse deep-research run), each with its typical credit range on the default model and speed. Show the same tasks as monthly counts per plan (Free, Pro at 3x, Max at 40x), show yearly dollar amounts when the switch is on Yearly, and add a short FAQ: what a credit is, what happens when they run out, whether bringing your own subscription uses credits, and how add-on credits carry over. Link the table from the in-app Plan & Usage screen.

Usage-based plans convert when buyers can map the unit to their own work. A concrete table turns “3x” and “40x” into “about N research briefs a month”, removes the main reason to hesitate at the paywall, and gives search and AI assistants a first-party answer to “how much does Aside cost”.

Task | Typical credits | Free (500) | Pro (3x) | Max (40x)
Sourced research brief | from usage data | per month | per month | per month
CRM field check with source URLs | from usage data | ... | ... | ...
Weekly invoice download routine | from usage data | ... | ... | ...
Ultrabrowse deep research | Pro and Max only | n/a | ... | ...

FAQ: What is a credit? What happens when I run out? Does using my own subscription use credits? Do add-on credits expire? What does yearly cost?

• Credit costs change as models and the harness get cheaper

  Show ranges, date the table and update it with each harness release.

• Heavy users anchor on the high end

  Show the typical figure first and the range second.

• Your websitePricing page: Free “$0/forever” with “500 credits per month” and “Up to 3 routines”; Pro “$20/month” with “3x Free usage”, Ultrabrowse, unlimited routines, “Channels for remote control” and “Cloud handoff” marked “Coming Soon”; Max “$200/month” with “40x Free usage”; Enterprise by “Contact sales” for teams on shared company accounts; a Monthly/Yearly switch labelled “-20% off” with no yearly amounts shown; no FAQ.Source
• Help centerSubscription help article: does not define a credit or say how many a task uses (“Credit rates differ by model and speed”); users check charges under Settings > Plan & Usage; Free credits renew each UTC month; purchased add-on credits carry over and do not expire.Source
• Competitor researchA rival browser, Tabbit, publishes pages about Aside (“Aside Browser · official link, pricing & differences”, a review roundup and “Aside vs Chrome”) that restate Aside's plans and end with “Download Tabbit free”.See the research Source
• Your websiteBlog: eight entries, the newest a July 10, 2026 link to 9to5Mac coverage; the five use-case posts carry copyable prompts but no customer stories (the sales post uses a hypothetical account).Source

Publish four first-party pages: Aside vs Comet, Aside vs Dia, Aside vs Chrome and “Is Aside worth it? Pricing, safety and limits”. Each gives a fair table (where the agent runs, logged-in sites, memory, password handling, platforms, price), links to the benchmark post and the credits table, and is dated and kept current. Add FAQ structured data and link the pages from the footer and the llms.txt.

Searches that include the brand name are the highest-intent traffic a young product gets. Owning them stops buyers being redirected to a rival and gives AI assistants an accurate source.

• Comparison claims go stale in a fast market

  Date every page and link to rivals' own pages.

• #1 Say what 500 credits buys: real task costs and yearly prices on the pricing page

• Competitor researchA rival browser, Tabbit, publishes pages about Aside (“Aside Browser · official link, pricing & differences”, a review roundup and “Aside vs Chrome”) that restate Aside's plans and end with “Download Tabbit free”.See the research Source
• Your websiteSitemap (17 URLs, checked November 9, 2026): home, download, developers, pricing, three feature pages (browser agent, memory, password manager), blog, manifesto, two policies, one benchmark post and five use-case posts (developers, HR, operations, researchers, sales) dated June 22, 2026. No comparison, switching, FAQ, customer-story or Windows pages.Source
• Reviewseesel review (June 2026): “genuinely promising but unproven”; said there was no public pricing page (since added); early Hacker News users mention “some little bugs”; benchmark claims are self-reported; the approval step for sensitive actions is not spelled out in the privacy policy.Source
• Competitor researchRivals' own homepages: Comet, “The browser that works for you”, on Mac, Windows, iOS and Android; Dia, “More than a browser. A better workday.”, free, with Dia for Work adding SSO and admin tools; BrowserOS, a free open-source browser that agents control with your existing logins, on macOS, Windows and Linux.See the research Source

Publish /switch with short guides for moving from Chrome, Arc, Safari and other AI browsers: what imports (history, cookies, bookmarks, passwords from six managers), what stays signed in, and the first three tasks to try once you're signed in. Add one line and a link to the download page (“Bring your logins, history and bookmarks in two minutes”) and a matching help article per browser.

Switching cost is the main barrier for a new browser. Showing that sessions come across, so the agent works in your accounts on day one, is Aside's own pitch made concrete.

• Import fails for some profiles

  Name known limits and link troubleshooting.

• Help centerGet started: “Open Aside”, “Sign in or create an account”, “Import browser data” (browsing history, cookies and bookmarks; Safari by ZIP export), “Set up Password Manager”, “Start a task”, with no suggested first tasks. The download page does not mention importing and points to Discord, X and the docs.Source
• Press9to5Mac (July 10, 2026): with OpenAI discontinuing its ChatGPT Atlas browser, it lists the alternatives people use (Chrome, Comet, Dia, Opera Neon) and Aside for macOS, “a newcomer” that “looks like a great option to test”.Source
• Your websitePassword manager page: “The first password manager built for agents”; agents sign in by autofill without seeing passwords; scoped access and an audit log; free; one-click import from 1Password, Apple Passwords, Bitwarden, Dashlane, LastPass and Chrome; a comparison table against 1Password and Chrome Password Manager.Source
• Help centerHelp center index (docs.aside.com): 19 entries including routines, Ultrabrowse, devices, agent permissions, troubleshooting and two changelogs; no referral programme and no guide for a specific browser you might be switching from.Source

Add a first-task gallery to the end of onboarding and the empty task screen: 9-12 cards grouped by role, each a one-click prompt that fills in the sites the user just imported. Ask one question (“What do you do most in your browser?”) to sort the cards. Track which cards complete and promote the best ones.

Activation in agent products depends on a first success. Prompts already written for real jobs get users to that success quickly and teach them what to ask.

• A failed first task hurts trust more than none

  Only ship prompts with a high tested completion rate.

• Help centerGet started: “Open Aside”, “Sign in or create an account”, “Import browser data” (browsing history, cookies and bookmarks; Safari by ZIP export), “Set up Password Manager”, “Start a task”, with no suggested first tasks. The download page does not mention importing and points to Discord, X and the docs.Source
• Your websiteBlog: eight entries, the newest a July 10, 2026 link to 9to5Mac coverage; the five use-case posts carry copyable prompts but no customer stories (the sales post uses a hypothetical account).Source
• HiringMTS, Founding Designer: owns onboarding, browser chrome, task interfaces and settings, and designs progress, review and recovery states (“Chat alone is not the answer”) so help feels “calm, clear, and trustworthy”.Source

Add a 30-second clip to the homepage and browser-agent page showing a task pausing for approval before a payment or a sent message, then the audit-log entry. Add a short “What Aside will never do without you” list, link the help article on agent permissions, and use the same clip in the comparison pages and paid tests.

Showing the approval step happen answers the main fear faster than a policy page does, and it is the strongest contrast with agents that act unsupervised.

• Overpromising on safety

  List only behaviour that is enforced in the product today.

• Your websitePassword manager page: “The first password manager built for agents”; agents sign in by autofill without seeing passwords; scoped access and an audit log; free; one-click import from 1Password, Apple Passwords, Bitwarden, Dashlane, LastPass and Chrome; a comparison table against 1Password and Chrome Password Manager.Source
• Reviewseesel review (June 2026): “genuinely promising but unproven”; said there was no public pricing page (since added); early Hacker News users mention “some little bugs”; benchmark claims are self-reported; the approval step for sensitive actions is not spelled out in the privacy policy.Source
• Your websiteHomepage (checked November 9, 2026): H1 “Aside — The most intelligent AI assistant, but it's a browser”; “a browser rebuilt for people and agents” that “uses websites and accounts directly”; runs on the device with an existing AI subscription or your own API key; macOS 15+ and Windows 10 (22H2)+ or 11; “Backed by Y Combinator”; no customer names, testimonials or user numbers.Source

Publish /windows: what works on Windows, requirements (Windows 10 22H2+ or 11, x64 and ARM64), import from the browsers people use on Windows, three Windows-relevant first tasks and a Windows download button. Point Windows-specific ads and posts to it, and ask the publications that covered the Mac launch to update their pieces.

Most desktop users are on Windows, and a dedicated page gives search, AI assistants and press a single accurate source for the launch.

• Windows activation lags behind Mac

  Check first-task completion by OS before scaling ads.

• PressRuntimeWire (September 14, 2026): Aside released its Windows app less than three months after the macOS launch, taking its browser agent to “where Chrome already lives”.Source
• Press9to5Mac (July 10, 2026): with OpenAI discontinuing its ChatGPT Atlas browser, it lists the alternatives people use (Chrome, Comet, Dia, Opera Neon) and Aside for macOS, “a newcomer” that “looks like a great option to test”.Source
• Your websiteSitemap (17 URLs, checked November 9, 2026): home, download, developers, pricing, three feature pages (browser agent, memory, password manager), blog, manifesto, two policies, one benchmark post and five use-case posts (developers, HR, operations, researchers, sales) dated June 22, 2026. No comparison, switching, FAQ, customer-story or Windows pages.Source

Make “Coming Soon” a link that opens a one-field waitlist (signed-in users join with one click) for Cloud handoff and the iPhone app. Show the waitlist count on the pricing page once it is meaningful, offer waitlisters early access when they are on Pro, and email them at launch.

Waitlists turn feature curiosity into a launch audience and an upgrade reason, and they tell the team which bet users want first.

• Delays frustrate waitlisters

  Send monthly progress notes, never dates you cannot keep.

• Your websitePricing page: Free “$0/forever” with “500 credits per month” and “Up to 3 routines”; Pro “$20/month” with “3x Free usage”, Ultrabrowse, unlimited routines, “Channels for remote control” and “Cloud handoff” marked “Coming Soon”; Max “$200/month” with “40x Free usage”; Enterprise by “Contact sales” for teams on shared company accounts; a Monthly/Yearly switch labelled “-20% off” with no yearly amounts shown; no FAQ.Source
• HiringMTS, Mobile Engineer (iOS): a new iPhone app to start browser-agent tasks, follow progress, approve actions and “use the result from anywhere”, with notifications, Live Activities and App Intents; the post says the launch reached “20K+ users and 3M+ views within two weeks”.Source

Post a YC launch for the browser (the June launch numbers, the Windows release, the benchmark results, a short demo) and retire or mark the earlier launch as past. Offer YC founders an extended trial or bonus credits through the launch, since founders who use Aside every day are likely to become paying users and to recommend it.

It removes a confusing first impression for candidates and opens a high-trust channel of founders who try new tools early.

• Low response

  Include a demo clip and a concrete task founders do weekly.

• Y CombinatorYC company profile: Fall 2025, team of 8, San Francisco; describes the AI browser, but its Launches section still shows “Aside: Live answers for enterprise tech sales”, an earlier product that listened to sales calls.Source
• HiringGTM role (San Francisco, $100K–$180K): the first GTM hire; the June 2026 launch brought “20K+ users within two weeks”; “This is not a narrow performance marketing role”; owns acquisition, activation and retention: launches with demos, landing pages and videos; founder-led posts, user stories, short-form video and UGC; paid tests on Meta, TikTok and Google; referrals, SEO, partnerships and community.Source

Recruit ten active users from Discord and usage data across the five use cases. For each, record the task, the routine, the minutes saved per week and a short screen recording. Publish them as /stories, add three quotes to the homepage and pricing page, and cut each into a short clip.

Proof from people in similar jobs is the strongest persuasion for a new category, and it turns the use-case posts from instructions into evidence.

• Users' work data appears in recordings

  Record on sample data and get written approval.

• HiringMTS, Product and MTS, Agent Harness: “More than 50k” users, “growing 25% week over week”, a team of 8; the product engineer turns community feedback into fixes (“fix every issue that comes up”); the harness engineer cuts token use, cost and latency and builds benchmarks to catch regressions (“No benchmaxxing”).Source
• Your websiteBrowser agent page: “The SOTA browser agent”; tasks such as research, updating a spreadsheet, follow-ups and signing in to email, dashboards and internal tools; Ultrabrowse for deep research; use cases for operations, hiring, sales, developers and researchers; no testimonials.Source
• Your websiteBlog: eight entries, the newest a July 10, 2026 link to 9to5Mac coverage; the five use-case posts carry copyable prompts but no customer stories (the sales post uses a hypothetical account).Source
• HiringGTM role (San Francisco, $100K–$180K): the first GTM hire; the June 2026 launch brought “20K+ users within two weeks”; “This is not a narrow performance marketing role”; owns acquisition, activation and retention: launches with demos, landing pages and videos; founder-led posts, user stories, short-form video and UGC; paid tests on Meta, TikTok and Google; referrals, SEO, partnerships and community.Source

Position the password manager as its own product: a landing page for “password manager for AI agents”, a guide for people running other agents who need logins handled safely, and paid tests on that search intent. Make import the first onboarding step for this audience, then introduce the browser agent once their vault is in Aside.

Moving a vault is a heavy commitment that makes users stay. It reaches people worried about agent security before they are ready for an agent browser.

• Comparison claims about other managers

  Keep the table factual and dated.

• Your websitePassword manager page: “The first password manager built for agents”; agents sign in by autofill without seeing passwords; scoped access and an audit log; free; one-click import from 1Password, Apple Passwords, Bitwarden, Dashlane, LastPass and Chrome; a comparison table against 1Password and Chrome Password Manager.Source
• Competitor researchRivals' own homepages: Comet, “The browser that works for you”, on Mac, Windows, iOS and Android; Dia, “More than a browser. A better workday.”, free, with Dia for Work adding SSO and admin tools; BrowserOS, a free open-source browser that agents control with your existing logins, on macOS, Windows and Linux.See the research Source

Submit Aside to the main MCP server directories and agent-tool lists, add copy-paste setup snippets for the most-used coding agents and clients, and publish three recipes (visual regression check, logged-in dashboard scrape, release evidence). Add a plan note to /developers (which plan suits CLI usage) and track installs that start from the CLI.

Developers find tools through directories and recipes, and an MCP connection makes Aside part of their daily workflow.

• Engineering time pulled from the harness

  Cap at one day a week.

• Your websiteDeveloper docs: a CLI for natural-language tasks, a local MCP server (aside mcp), a REPL for deterministic browser steps and a public download API, plus an llms.txt for agents; no pricing or plan guidance on the page.Source
• Competitor researchRivals' own homepages: Comet, “The browser that works for you”, on Mac, Windows, iOS and Android; Dia, “More than a browser. A better workday.”, free, with Dia for Work adding SSO and admin tools; BrowserOS, a free open-source browser that agents control with your existing logins, on macOS, Windows and Linux.See the research Source
• Your websiteSitemap (17 URLs, checked November 9, 2026): home, download, developers, pricing, three feature pages (browser agent, memory, password manager), blog, manifesto, two policies, one benchmark post and five use-case posts (developers, HR, operations, researchers, sales) dated June 22, 2026. No comparison, switching, FAQ, customer-story or Windows pages.Source

Launch “give credits, get credits”: each user gets a link; when a referred friend completes a first task, both get bonus credits. Add a share prompt after a successful routine (“This saved you N minutes, send Aside to a colleague”) and a referral counter in Plan & Usage.

Rewarding with the product's own usage unit is cheap and attracts people who will use it, and asking right after a success is when users are most willing to share.

• Credit farming

  Reward only after a real completed task, with caps.

• #1 Say what 500 credits buys: real task costs and yearly prices on the pricing page

• HiringGTM role (San Francisco, $100K–$180K): the first GTM hire; the June 2026 launch brought “20K+ users within two weeks”; “This is not a narrow performance marketing role”; owns acquisition, activation and retention: launches with demos, landing pages and videos; founder-led posts, user stories, short-form video and UGC; paid tests on Meta, TikTok and Google; referrals, SEO, partnerships and community.Source
• Help centerHelp center index (docs.aside.com): 19 entries including routines, Ultrabrowse, devices, agent permissions, troubleshooting and two changelogs; no referral programme and no guide for a specific browser you might be switching from.Source
• Help centerSubscription help article: does not define a credit or say how many a task uses (“Credit rates differ by model and speed”); users check charges under Settings > Plan & Usage; Free credits renew each UTC month; purchased add-on credits carry over and do not expire.Source

Each week, record a 45-second clip of Aside finishing one real task from the first-task gallery or a user story, posted by a founder on X and LinkedIn and cut for TikTok and Reels. Each Friday, the two clips with the best watch-through become ad variants pointing to the matching use-case page.

Organic posts test hooks for free, so paid budget goes only to proven creative, and a steady stream of clips keeps the launch momentum going.

• Founder time

  Batch-record four clips in one session.

• #4 Start every new user with a gallery of first tasks taken from the use-case posts

• HiringMTS, Mobile Engineer (iOS): a new iPhone app to start browser-agent tasks, follow progress, approve actions and “use the result from anywhere”, with notifications, Live Activities and App Intents; the post says the launch reached “20K+ users and 3M+ views within two weeks”.Source
• HiringGTM role (San Francisco, $100K–$180K): the first GTM hire; the June 2026 launch brought “20K+ users within two weeks”; “This is not a narrow performance marketing role”; owns acquisition, activation and retention: launches with demos, landing pages and videos; founder-led posts, user stories, short-form video and UGC; paid tests on Meta, TikTok and Google; referrals, SEO, partnerships and community.Source
• Your websiteBlog: eight entries, the newest a July 10, 2026 link to 9to5Mac coverage; the five use-case posts carry copyable prompts but no customer stories (the sales post uses a hypothetical account).Source

Add three upgrade moments: when a user creates a fourth routine (“Keep all four running with Pro”), at 80% of monthly credits (showing the tasks they ran and the time saved), and after a third successful Ultrabrowse-eligible research task. Each shows the user's own usage and the yearly saving.

Upgrade offers convert best when they arrive at a moment of proven value and show the user's own numbers.

• Feels pushy

  One prompt per trigger per month.

• #1 Say what 500 credits buys: real task costs and yearly prices on the pricing page

• Your websitePricing page: Free “$0/forever” with “500 credits per month” and “Up to 3 routines”; Pro “$20/month” with “3x Free usage”, Ultrabrowse, unlimited routines, “Channels for remote control” and “Cloud handoff” marked “Coming Soon”; Max “$200/month” with “40x Free usage”; Enterprise by “Contact sales” for teams on shared company accounts; a Monthly/Yearly switch labelled “-20% off” with no yearly amounts shown; no FAQ.Source
• Help centerSubscription help article: does not define a credit or say how many a task uses (“Credit rates differ by model and speed”); users check charges under Settings > Plan & Usage; Free credits renew each UTC month; purchased add-on credits carry over and do not expire.Source

Ship 20 routine templates grouped by role, each with a schedule, the sites it needs and a sample output. Offer two templates right after a user's first successful task, and let users publish their own templates to a gallery, credited with their name if they choose.

Scheduled work brings users back without a reminder, and templates turn one success into a weekly habit.

• Templates break when sites change

  Run a nightly check on each template.

• #4 Start every new user with a gallery of first tasks taken from the use-case posts

• Your websiteBlog: eight entries, the newest a July 10, 2026 link to 9to5Mac coverage; the five use-case posts carry copyable prompts but no customer stories (the sales post uses a hypothetical account).Source
• Help centerHelp center index (docs.aside.com): 19 entries including routines, Ultrabrowse, devices, agent permissions, troubleshooting and two changelogs; no referral programme and no guide for a specific browser you might be switching from.Source
• Your websitePricing page: Free “$0/forever” with “500 credits per month” and “Up to 3 routines”; Pro “$20/month” with “3x Free usage”, Ultrabrowse, unlimited routines, “Channels for remote control” and “Cloud handoff” marked “Coming Soon”; Max “$200/month” with “40x Free usage”; Enterprise by “Contact sales” for teams on shared company accounts; a Monthly/Yearly switch labelled “-20% off” with no yearly amounts shown; no FAQ.Source

Send a monthly email and in-app note: three tasks that now work better, one new routine template and one user story, with a “try this again” button that opens the task. Send a version to users inactive for 30+ days that names the task they last tried, if it has since improved, and mirror the email as a blog post.

In a product improving this fast, telling lapsed users about specific fixes is the cheapest way to win them back, and it keeps the blog active.

• Unsubscribes

  Keep it short, monthly and specific.

• Help centerHelp center index (docs.aside.com): 19 entries including routines, Ultrabrowse, devices, agent permissions, troubleshooting and two changelogs; no referral programme and no guide for a specific browser you might be switching from.Source
• HiringMTS, Product and MTS, Agent Harness: “More than 50k” users, “growing 25% week over week”, a team of 8; the product engineer turns community feedback into fixes (“fix every issue that comes up”); the harness engineer cuts token use, cost and latency and builds benchmarks to catch regressions (“No benchmaxxing”).Source
• Reviewseesel review (June 2026): “genuinely promising but unproven”; said there was no public pricing page (since added); early Hacker News users mention “some little bugs”; benchmark claims are self-reported; the approval step for sensitive actions is not spelled out in the privacy policy.Source
• Your websiteBlog: eight entries, the newest a July 10, 2026 link to 9to5Mac coverage; the five use-case posts carry copyable prompts but no customer stories (the sales post uses a hypothetical account).Source

Create /for/sales, /for/operations, /for/recruiting, /for/research and /for/developers: a headline about the job, a 30-second demo, three one-click prompts that open in Aside, a quote from a user story and a download button. Run small Google tests on job-task searches (e.g. “automate CRM updates”, “download invoices automatically”) to each.

Searches for a specific job task are high intent and cheaper than generic “AI browser” terms, and each page matches the visitor's exact job.

• Low search volume per task

  Group tasks by role and broaden only the winners.

• #9 Ten real user stories with minutes saved, to replace the hypothetical accounts

• Your websiteSitemap (17 URLs, checked November 9, 2026): home, download, developers, pricing, three feature pages (browser agent, memory, password manager), blog, manifesto, two policies, one benchmark post and five use-case posts (developers, HR, operations, researchers, sales) dated June 22, 2026. No comparison, switching, FAQ, customer-story or Windows pages.Source
• HiringGTM role (San Francisco, $100K–$180K): the first GTM hire; the June 2026 launch brought “20K+ users within two weeks”; “This is not a narrow performance marketing role”; owns acquisition, activation and retention: launches with demos, landing pages and videos; founder-led posts, user stories, short-form video and UGC; paid tests on Meta, TikTok and Google; referrals, SEO, partnerships and community.Source
• Your websiteBrowser agent page: “The SOTA browser agent”; tasks such as research, updating a spreadsheet, follow-ups and signing in to email, dashboards and internal tools; Ultrabrowse for deep research; use cases for operations, hiring, sales, developers and researchers; no testimonials.Source

Publish the evaluation setup: task lists, harness version, model, settings, run logs and per-task pass/fail, plus a script anyone can run. Invite an independent academic or open-source maintainer to reproduce the result, and update a public scoreboard with each harness release, including cost and time per task.

A result others can reproduce turns a disputed claim into lasting credibility, and publishing cost per task backs up the pricing story.

• Reproduced scores come in lower

  Publish honestly; a reproduced 95% is worth more than a disputed 99%.

• Your websiteBenchmark post (June 25, 2026): #1 on Online-Mind2Web (99.0%), BU-Bench-V1 (93.0%) and Odyssey; several competitor scores come from Aside's own runs, and run conditions are not described in detail.Source
• Reviewseesel review (June 2026): “genuinely promising but unproven”; said there was no public pricing page (since added); early Hacker News users mention “some little bugs”; benchmark claims are self-reported; the approval step for sensitive actions is not spelled out in the privacy policy.Source
• HiringMTS, Product and MTS, Agent Harness: “More than 50k” users, “growing 25% week over week”, a team of 8; the product engineer turns community feedback into fixes (“fix every issue that comes up”); the harness engineer cuts token use, cost and latency and builds benchmarks to catch regressions (“No benchmaxxing”).Source

Launch the iPhone app around one promise: “Your tasks don't stall when you leave your desk.” Version 1 handles approvals, progress through Live Activities and results; starting tasks comes next. Make it a Pro feature alongside Channels, and measure how much long-task completion rises for users with the app.

Unblocking approvals directly raises task completion, the core value metric, and a phone app adds a daily touchpoint that keeps users coming back.

• Approving on a small screen is risky

  Show the full action and destination, with Face ID for payments.

• #7 Turn “Coming Soon” on the pricing page into waitlists

• HiringMTS, Mobile Engineer (iOS): a new iPhone app to start browser-agent tasks, follow progress, approve actions and “use the result from anywhere”, with notifications, Live Activities and App Intents; the post says the launch reached “20K+ users and 3M+ views within two weeks”.Source
• Your websitePassword manager page: “The first password manager built for agents”; agents sign in by autofill without seeing passwords; scoped access and an audit log; free; one-click import from 1Password, Apple Passwords, Bitwarden, Dashlane, LastPass and Chrome; a comparison table against 1Password and Chrome Password Manager.Source
• Competitor researchRivals' own homepages: Comet, “The browser that works for you”, on Mac, Windows, iOS and Android; Dia, “More than a browser. A better workday.”, free, with Dia for Work adding SSO and admin tools; BrowserOS, a free open-source browser that agents control with your existing logins, on macOS, Windows and Linux.See the research Source

Launch Team at a per-seat price with pooled credits, a shared vault, shared routines and basic admin, bought by card. Keep Enterprise for SSO, cookies and history shared across the company, cron-triggered runs and rollout support. Put Team on /pricing and invite Pro users who share routines or logins with colleagues.

Per-seat team plans expand revenue as usage spreads inside a company, and shared vaults and routines are stickier than individual use.

• Team cannibalises Enterprise

  Keep SSO, cron runs and rollout support on Enterprise.

• #1 Say what 500 credits buys: real task costs and yearly prices on the pricing page

• Your websitePricing page: Free “$0/forever” with “500 credits per month” and “Up to 3 routines”; Pro “$20/month” with “3x Free usage”, Ultrabrowse, unlimited routines, “Channels for remote control” and “Cloud handoff” marked “Coming Soon”; Max “$200/month” with “40x Free usage”; Enterprise by “Contact sales” for teams on shared company accounts; a Monthly/Yearly switch labelled “-20% off” with no yearly amounts shown; no FAQ.Source
• Competitor researchRivals' own homepages: Comet, “The browser that works for you”, on Mac, Windows, iOS and Android; Dia, “More than a browser. A better workday.”, free, with Dia for Work adding SSO and admin tools; BrowserOS, a free open-source browser that agents control with your existing logins, on macOS, Windows and Linux.See the research Source

Invite the 30 most helpful Discord members to an “Aside Builders” group: early builds, a monthly call with the founders, bonus credits, and credit on routine templates they publish. Ask each to publish one template and one short clip a month, and to answer new-user questions.

Power users create the templates, tutorials and social proof a small team cannot, and recognition keeps them loyal.

• Early builds leak bugs publicly

  Ask members not to share before release, and keep the group small.

• #15 A library of routine templates, so a weekly habit forms in week one

• Help centerGet started: “Open Aside”, “Sign in or create an account”, “Import browser data” (browsing history, cookies and bookmarks; Safari by ZIP export), “Set up Password Manager”, “Start a task”, with no suggested first tasks. The download page does not mention importing and points to Discord, X and the docs.Source
• HiringMTS, Product and MTS, Agent Harness: “More than 50k” users, “growing 25% week over week”, a team of 8; the product engineer turns community feedback into fixes (“fix every issue that comes up”); the harness engineer cuts token use, cost and latency and builds benchmarks to catch regressions (“No benchmaxxing”).Source
• HiringGTM role (San Francisco, $100K–$180K): the first GTM hire; the June 2026 launch brought “20K+ users within two weeks”; “This is not a narrow performance marketing role”; owns acquisition, activation and retention: launches with demos, landing pages and videos; founder-led posts, user stories, short-form video and UGC; paid tests on Meta, TikTok and Google; referrals, SEO, partnerships and community.Source

Publish a monthly “Agent-ready web” index: 100 everyday tasks across common categories (CRM updates, invoice downloads, scheduling, research), each marked as done reliably, done with help, or not yet, with the trend over time. Present results by task and category, without listing site weaknesses. Each task links to a routine template.

A regularly updated public index earns press, links and AI-assistant citations, sets Aside as the category's reference, and turns each task into a sign-up.

• Seen as self-serving

  Publish the method and include tasks Aside cannot yet do.

• #18 Let anyone rerun the benchmarks: a public, reproducible scoreboard

• Your websiteBenchmark post (June 25, 2026): #1 on Online-Mind2Web (99.0%), BU-Bench-V1 (93.0%) and Odyssey; several competitor scores come from Aside's own runs, and run conditions are not described in detail.Source
• HiringMTS, Product and MTS, Agent Harness: “More than 50k” users, “growing 25% week over week”, a team of 8; the product engineer turns community feedback into fixes (“fix every issue that comes up”); the harness engineer cuts token use, cost and latency and builds benchmarks to catch regressions (“No benchmaxxing”).Source
• Your websiteBrowser agent page: “The SOTA browser agent”; tasks such as research, updating a spreadsheet, follow-ups and signing in to email, dashboards and internal tools; Ultrabrowse for deep research; use cases for operations, hiring, sales, developers and researchers; no testimonials.Source