MSPilot growth playbook

Pick one source of truth for what MSPilot costs, and build the calculator on it. Add a seat-type toggle: Standard (a flat $10 per user with the model included) or Power (token cost at the MSP's expected usage, with no seat fee). Show the MSPilot line as a stated rate, never as an unexplained total. Put the same calculator on /pricing, next to "What you earn: $20–30 per user per month", and update the docs FAQ line. Pass the inputs (tenants, employees, resale price) into the demo booking so the call starts from the MSP's own numbers. The GTM hire's ROI calculators and campaign kits then all reuse one tested model.

MSPs buy on margin, and the calculator is the core of the pitch ("One subscription. Every app. Your margin."). Numbers that agree across pages remove the first objection before the call. Numbers that disagree make a careful buyer doubt the rest of the site, including the compliance claims.

[ ] One written fee formula (Standard and Power)
[ ] Homepage calculator shows the MSPilot rate, not just a total
[ ] Standard/Power toggle
[ ] Same calculator on /pricing
[ ] Docs FAQ links to /pricing
[ ] Demo booking prefilled with the MSP's inputs
[ ] Ads and decks quote the same numbers

• A clearer fee makes the margin look smaller

  Show the annual profit and the resale range next to it, and let the MSP set its own price.

• Power Seat costs vary with usage

  Use a stated usage assumption, and show the $400 per-user cap as the ceiling.

• Your websiteHomepage profit calculator: defaults of $22/mo "Subscription per employee", $10/mo "AI cost per employee", 25 SMB tenants and 10 employees per tenant give subscription revenue $5,500, AI cost −$2,500 and "MSPilot fee" −$500 (about $2 per employee; no rate or formula is shown), for $2,500 monthly profit, $30,000 a year and a 45% margin.Source
• Your websitePricing page: "We grow when you grow." Standard seat ("Most popular") at $10 per user per month, "Locked to one vetted model"; Power Seat pay as you go at token rate with no seat fee; "What you pay MSPilot": $10 per user per month for Standard seats, or tokens at cost for Power Seats; "What you earn": $20–30 per user per month; month-to-month with no cancellation fees. Both "Get started" buttons open the demo booking page; the page has no calculator, trial or FAQ.Source
• Your docsFAQ: an MSP signs up at app.mspilot.io/signup with a name, email and password, then names its organization ("The home region is fixed after this."); sandbox clients exist; "This site does not list a standard-seat price."Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source

Keep "Book a demo" as the main button, and add "Try it on one machine". That opens sign-up, then a sandbox client, then the Quickstart. Trigger a founder email when the first machine enrolls. Count sandbox sign-ups as pipeline next to demos.

MSP owners are technicians first. Seeing the agent enroll and block a Shadow AI site on their own laptop is the strongest demo there is, and it costs no sales time.

• Unqualified sign-ups

  Ask for the PSA/RMM used and the number of clients at sign-up.

• The wrong home region chosen

  Default the region from the visitor's country, and show it before confirming.

• Your docsFAQ: an MSP signs up at app.mspilot.io/signup with a name, email and password, then names its organization ("The home region is fixed after this."); sandbox clients exist; "This site does not list a standard-seat price."Source
• Your websitePricing page: "We grow when you grow." Standard seat ("Most popular") at $10 per user per month, "Locked to one vetted model"; Power Seat pay as you go at token rate with no seat fee; "What you pay MSPilot": $10 per user per month for Standard seats, or tokens at cost for Power Seats; "What you earn": $20–30 per user per month; month-to-month with no cancellation fees. Both "Get started" buttons open the demo booking page; the page has no calculator, trial or FAQ.Source
• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source
• Your docsDocs overview: each enrolled Windows machine or Apple Silicon Mac is a seat; the Quickstart is three steps (connect a client source, set a seat cap, enroll one machine); a read-only client portal shows clients' usage, devices and reports.Source

Rewrite the homepage section to match the trust page word for word: "Built against SOC 2 Trust Services Criteria (audit-ready)", HIPAA under a signed BAA, the regional home options and zero retention while capture is off. Drop or relabel any framework the trust page doesn't cover. Link every badge to the trust page, and add a "Request our security questionnaire" button, since the trust page offers one. Update the badge when the audit report exists.

For MSPs selling into law, healthcare and finance, trust is the product. Precise claims pass security review faster than broad ones, and they protect MSPilot's partners, who repeat these claims to their own clients.

• More modest badges look weaker than rivals' badges

  Lead with what is unique: capture off by default, BAA, and five home regions.

• Your websiteHomepage compliance section "Built to the standards your clients regulators expect": badges for "SOC 2 Type II" ("Audited controls"), HIPAA, GDPR, PIPEDA and "ISO 27001" ("InfoSec management"), with the footnote "Framework alignment reflects the workspace's controls; specific certifications depend on your deployment and provider agreements."Source
• Your docsSecurity, privacy, and compliance page: the security program is "designed and operated against the SOC 2 Trust Services Criteria" with a "SOC 2 audit-ready" label and no SOC 2 type or report named; ISO 27001 is not mentioned; PHI is accepted "only under a signed Business Associate Agreement", enabled through support; prompt capture is off for every client by default; home regions in the United States, Canada, the European Union, the United Kingdom or Australia; security questionnaires and control evidence on request.Source
• Competitor researchHatz AI homepage: "AI for every team. Control for every business.", delivered through the MSP a business already uses; multiple models with an Auto option, MCP and data connectors, role-based access, spending limits and audit logs; a "credit-based model"; "Independently audited controls" (SOC 2 Type 2); 15 partner logos, named MSP testimonials (one reports a 20% efficiency boost for its support and NOC teams) and "Become a Partner".See the research Source

Rebuild the internal-stack half of /integrations from the docs index. Every PSA, RMM and MDM tool with a setup guide gets a "Live" label and a "Setup guide" link. Tools without a guide are marked "On the roadmap" or removed. Use the docs product names, such as N-sight. Add the newly shipped tools to the homepage logo strip.

MSPs choose tools by stack fit. A visible setup guide tells them deployment is real, and the page then matches what support will actually deliver.

• A shorter list looks smaller

  Keep the vertical client-software section, labelled by status.

• Your websiteIntegrations page "Connect your entire stack": client software in six verticals (Law, Healthcare, Manufacturing, Accountants, Non-profits, Education; four apps each) and an internal stack of ConnectWise Manage, HaloPSA, Autotask, Syncro, NinjaOne, Datto RMM, N-able, IT Glue, Hudu, Microsoft 365, BrightGauge, Power BI, Acronis, Veeam and SentinelOne. ImmyBot, Level, ConnectWise RMM and macOS MDM, which have setup guides in the docs, are not listed.Source
• Your docsDocs index (35 pages): Quickstart, Clients, Client portal, Windows and macOS agent, Seats, Branding, Blocking, Policy, Sensitive data detection and Changelog, plus setup guides for Autotask, HaloPSA and ConnectWise Manage (PSA); Datto, ConnectWise RMM, ImmyBot, Level, NinjaOne, N-sight and Syncro (RMM); and macOS MDM.Source
• Your docsChangelog: September 2026 added install scripts for Windows RMMs, per-client Shadow AI blocking, conversation import, Apple Silicon Mac support and HaloPSA and Autotask company import; October 2026 added a client portal where clients' staff see the sections the MSP enables.Source

Generate sitemap.xml from the Next.js routes, reference it in robots.txt and submit it in Search Console. Add a share image for each main page: the profit number for the homepage and pricing, the stack logos for integrations, the worksheet cover for /how-to-sell-ai.

It is a one-day fix that improves every link the team shares and every page search engines index, at no cost.

• The partner portal gets indexed

  Leave /partners out of the sitemap and mark it noindex.

• Your websiteSite checks (November 2026): /sitemap.xml returns 404 on www and the bare domain; no blog, case studies or customer stories; no social share image on the homepage; LinkedIn is the only social profile linked; robots.txt allows search and AI reference use and blocks AI training crawlers.Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source

Ask three design partners for a short quote with one number each: seats deployed, Shadow AI visits redirected, or new monthly recurring revenue. Put them under the logo strip, and turn one into a one-page case study (MSP size, stack, rollout time, margin). Reuse the quotes in ads and outbound.

Peer proof from another MSP is the strongest signal in the channel, and the customer success co-founder already talks to these partners.

• Partners don't want to be named

  Offer a quote attributed by role and region.

• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source
• Your websiteSite checks (November 2026): /sitemap.xml returns 404 on www and the bare domain; no blog, case studies or customer stories; no social share image on the homepage; LinkedIn is the only social profile linked; robots.txt allows search and AI reference use and blocks AI training crawlers.Source
• Competitor researchHatz AI homepage: "AI for every team. Control for every business.", delivered through the MSP a business already uses; multiple models with an Auto option, MCP and data connectors, role-based access, spending limits and audit logs; a "credit-based model"; "Independently audited controls" (SOC 2 Type 2); 15 partner logos, named MSP testimonials (one reports a 20% efficiency boost for its support and NOC teams) and "Become a Partner".See the research Source
• Competitor researchInforcer homepage: "Sell, secure, and support Microsoft 365 and Copilot at scale" for MSPs, with Copilot Manager, Copilot Readiness Assessments and Shadow AI usage monitoring under "Build an AI practice"; eight named customer testimonials; SOC 2.See the research Source

Write two dated, factual comparison pages: deployment (native apps via RMM against a web interface), pricing model (per seat against credits), Shadow AI (redirect against monitor), branding, residency and audit status, each with a source. End each page with "Try it on one machine" and the calculator.

Comparison searches come from buyers close to a decision, and fair tables earn trust with technical MSP owners.

• Claims go out of date

  Date each page and link to sources.

• #3 Make the homepage compliance badges say exactly what the trust page says, and link them to it

• Competitor researchHatz AI homepage: "AI for every team. Control for every business.", delivered through the MSP a business already uses; multiple models with an Auto option, MCP and data connectors, role-based access, spending limits and audit logs; a "credit-based model"; "Independently audited controls" (SOC 2 Type 2); 15 partner logos, named MSP testimonials (one reports a 20% efficiency boost for its support and NOC teams) and "Become a Partner".See the research Source
• Competitor researchInforcer homepage: "Sell, secure, and support Microsoft 365 and Copilot at scale" for MSPs, with Copilot Manager, Copilot Readiness Assessments and Shadow AI usage monitoring under "Build an AI practice"; eight named customer testimonials; SOC 2.See the research Source
• Your websiteFeatures page: white label ("Your brand, front and center."), sensitive-data redaction, Shadow AI blocking that redirects unapproved AI sites to the governed app with logs by user and client, governed MCP connectors, an org-wide knowledge base, native desktop apps deployed silently through an RMM, chat history import, iOS and Android apps, and a client admin portal.Source

Turn each docs guide into a short marketing page. It explains how MSPilot deploys through that RMM (or bills through that PSA) in plain words, with a screenshot, the time to deploy one client, the calculator, and "Try it on one machine". Use these pages as landing pages for stack-specific ads and outbound lists.

Stack-specific pages match how MSPs search and what they ask first ("does it work with my RMM?"), and they give the GTM hire a targeted landing page for every outbound segment.

• Thin, repetitive pages

  Give each page real deployment detail from its guide.

• #4 List the integrations the docs already support, each linked to its setup guide

• Your docsDocs index (35 pages): Quickstart, Clients, Client portal, Windows and macOS agent, Seats, Branding, Blocking, Policy, Sensitive data detection and Changelog, plus setup guides for Autotask, HaloPSA and ConnectWise Manage (PSA); Datto, ConnectWise RMM, ImmyBot, Level, NinjaOne, N-sight and Syncro (RMM); and macOS MDM.Source
• Your websiteIntegrations page "Connect your entire stack": client software in six verticals (Law, Healthcare, Manufacturing, Accountants, Non-profits, Education; four apps each) and an internal stack of ConnectWise Manage, HaloPSA, Autotask, Syncro, NinjaOne, Datto RMM, N-able, IT Glue, Hudu, Microsoft 365, BrightGauge, Power BI, Acronis, Veeam and SentinelOne. ImmyBot, Level, ConnectWise RMM and macOS MDM, which have setup guides in the docs, are not listed.Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source

Package a lead magnet: the MSP enrolls one client in a sandbox in log-only mode, and after 14 days receives a branded report of AI tools used, users, and an estimated monthly spend, with the governed-workspace price beside it. The MSP takes the report to its client, and MSPilot's AE joins the follow-up call if invited.

It turns MSPilot's product into the MSP's sales tool on day one, and every report becomes a proposal with MSPilot seats in it. If log-only mode doesn't exist yet, it is a small change to the existing blocking feature.

• Client staff see it as surveillance

  Log domains only, and give the MSP consent wording for the client.

• #2 Let "Get started" start something: offer the self-serve sandbox the docs already describe next to the demo

• Your websiteFeatures page: white label ("Your brand, front and center."), sensitive-data redaction, Shadow AI blocking that redirects unapproved AI sites to the governed app with logs by user and client, governed MCP connectors, an org-wide knowledge base, native desktop apps deployed silently through an RMM, chat history import, iOS and Android apps, and a client admin portal.Source
• Your docsChangelog: September 2026 added install scripts for Windows RMMs, per-client Shadow AI blocking, conversation import, Apple Silicon Mac support and HaloPSA and Autotask company import; October 2026 added a client portal where clients' staff see the sections the MSP enables.Source
• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source

Keep the partnership, but add an MSPilot-owned step. Offer a co-branded version, or MSPilot's own one-page "AI client conversation kit", behind a short form (name, MSP, client count, PSA/RMM). Include a pre-filled calculator for one client. Agree a lead-sharing arrangement with Empath if the co-branded version is used. Start a five-email nurture series that ends with the Shadow AI discovery offer.

The worksheet page draws MSP leaders who are about to sell AI, the exact buyer. Capturing them gives the GTM hire a nurture list from content the site already has.

• Straining the partnership

  Agree the change with the partner first and credit them on the page.

• #1 Make the homepage profit calculator and the pricing page give the same price, and put the calculator on the pricing page

• Your websiteClient Worksheet page (/how-to-sell-ai): "Five steps to your first AI engagement"; the worksheet is "a free resource from Empath" and its buttons go to a HubSpot-hosted interactive; the calls to action are "Get Empath's worksheet" and "Book a demo".Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source

Create a public /partners page: who qualifies, what partners get (white-label apps, the client portal, sales kits, enablement calls, a security questionnaire pack), how margins work (link to the calculator), and an application form. Move the login to /partners/login. Keep NDA material behind the login.

MSPs compare vendor programs before they compare features. A visible program also gives every outbound email and ad a clear next step.

• Too many small applicants

  Qualify on client count and tier the onboarding.

• Your websitePartner Portal: "Sales enablement for Early Access partners", gated by company domain and partner password with an NDA acknowledgement; no public description of program benefits, tiers or margins.Source
• Competitor researchHatz AI homepage: "AI for every team. Control for every business.", delivered through the MSP a business already uses; multiple models with an Auto option, MCP and data connectors, role-based access, spending limits and audit logs; a "credit-based model"; "Independently audited controls" (SOC 2 Type 2); 15 partner logos, named MSP testimonials (one reports a 20% efficiency boost for its support and NOC teams) and "Become a Partner".See the research Source

Add a one-click, MSP-branded QBR export: seats and adoption, Shadow AI visits redirected, sensitive-data items redacted, top repeat workflows, and one recommended agent with estimated hours saved and a suggested monthly price. Track which recommendations become new line items.

It turns the usage data into expansion revenue for both the MSP and MSPilot, and it makes MSPilot part of the MSP's most important client meeting.

• Privacy concerns about workflow detection

  Use metadata and categories only while capture is off.

• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source
• Your docsChangelog: September 2026 added install scripts for Windows RMMs, per-client Shadow AI blocking, conversation import, Apple Silicon Mac support and HaloPSA and Autotask company import; October 2026 added a client portal where clients' staff see the sections the MSP enables.Source
• Your docsDocs overview: each enrolled Windows machine or Apple Silicon Mac is a seat; the Quickstart is three steps (connect a client source, set a seat cap, enroll one machine); a read-only client portal shows clients' usage, devices and reports.Source

Build a single-purpose landing page: headline "What would 25 clients on governed AI earn you?", the corrected calculator, three partner quotes, and two next steps ("Email me this model" to capture the lead, and "Book a demo"). Test MSP-community ads on Reddit and LinkedIn against it. Optimise for cost per qualified call, which the role's bonus is tied to.

A calculator gives a cold MSP owner a reason to engage before talking to sales, and "Email me this model" captures leads that would otherwise bounce.

• Calculator users who never book

  Score leads by tenants entered and follow up on the largest first.

• #1 Make the homepage profit calculator and the pricing page give the same price, and put the calculator on the pricing page

• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source
• PageSpeedMobile performance 62/100, desktop 97 (November 2026); in the lab phone test the largest element, the hero product walkthrough video, takes 11.7 s, but real visitors pass Core Web Vitals (field LCP 1.7 s, CLS 0); page weight 1,863 KB, of which 747 KB comes from 10 third-party services (Facebook 282 KB, Google Tag Manager 163 KB, PostHog 132 KB, plus Reddit, LinkedIn and Google ad tags); biggest savings: cache lifetimes (about 4.5 s) and image delivery (about 2.2 s).Source
• Your websiteHomepage profit calculator: defaults of $22/mo "Subscription per employee", $10/mo "AI cost per employee", 25 SMB tenants and 10 employees per tenant give subscription revenue $5,500, AI cost −$2,500 and "MSPilot fee" −$500 (about $2 per employee; no rate or formula is shown), for $2,500 monthly profit, $30,000 a year and a 45% margin.Source

For each vertical, publish one page and a downloadable kit: the main Shadow AI risks in that industry, recommended policy settings (redaction categories, blocking, capture off), three agent use cases, and a one-client price example. Start with law and accounting, which need no BAA. Add healthcare once the BAA process is documented publicly.

Vertical specifics make the MSP's client conversation easy, and they rank for searches such as "AI policy for law firms" that MSPs and their clients both run.

• Implying legal or regulatory advice

  Frame the kits as starting points, with a short disclaimer.

• Your websiteIntegrations page "Connect your entire stack": client software in six verticals (Law, Healthcare, Manufacturing, Accountants, Non-profits, Education; four apps each) and an internal stack of ConnectWise Manage, HaloPSA, Autotask, Syncro, NinjaOne, Datto RMM, N-able, IT Glue, Hudu, Microsoft 365, BrightGauge, Power BI, Acronis, Veeam and SentinelOne. ImmyBot, Level, ConnectWise RMM and macOS MDM, which have setup guides in the docs, are not listed.Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source
• Your docsSecurity, privacy, and compliance page: the security program is "designed and operated against the SOC 2 Trust Services Criteria" with a "SOC 2 audit-ready" label and no SOC 2 type or report named; ISO 27001 is not mentioned; PHI is accepted "only under a signed Business Associate Agreement", enabled through support; prompt capture is off for every client by default; home regions in the United States, Canada, the European Union, the United Kingdom or Australia; security questionnaires and control evidence on request.Source

Publish four short regional pages: data stays in your home region, local privacy terms (each checked with counsel before naming any law), local currency examples in the calculator, and a quote from an MSP in that region. Use them as the landing pages for regional outbound and conference follow-up.

Outside the US, "where is my clients' data processed?" is often the first question an MSP asks. Answering it up front is a real edge against US-only tools.

• Model processing outside the region

  State clearly which models stay in-region, as the trust page advises.

• #3 Make the homepage compliance badges say exactly what the trust page says, and link them to it

• Your docsSecurity, privacy, and compliance page: the security program is "designed and operated against the SOC 2 Trust Services Criteria" with a "SOC 2 audit-ready" label and no SOC 2 type or report named; ISO 27001 is not mentioned; PHI is accepted "only under a signed Business Associate Agreement", enabled through support; prompt capture is off for every client by default; home regions in the United States, Canada, the European Union, the United Kingdom or Australia; security questionnaires and control evidence on request.Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source
• Your docsFAQ: an MSP signs up at app.mspilot.io/signup with a name, email and password, then names its organization ("The home region is fixed after this."); sandbox clients exist; "This site does not list a standard-seat price."Source

Bring two laptops: one enrolled, one not. Visitors try a Shadow AI site on both, then run their own numbers in the calculator on a tablet. Book the follow-up call at the booth, and send the calculator output by email within an hour. Pick events by MSP density and the regions where MSPilot can host data.

A live, hands-on demo stands out on a show floor full of slides, and booking at the booth avoids the post-show follow-up drop-off.

• Venue Wi-Fi breaks the demo

  Bring a mobile hotspot and a recorded fallback.

• #1 Make the homepage profit calculator and the pricing page give the same price, and put the calculator on the pricing page

• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source
• Your websiteFeatures page: white label ("Your brand, front and center."), sensitive-data redaction, Shadow AI blocking that redirects unapproved AI sites to the governed app with logs by user and client, governed MCP connectors, an org-wide knowledge base, native desktop apps deployed silently through an RMM, chat history import, iOS and Android apps, and a client admin portal.Source

Instrument the funnel (sign-up, client source connected, first machine, ten machines, first paid invoice). Add an in-app checklist with the right RMM script for the stack the MSP connected. Have the customer success co-founder call any MSP stuck at one machine for seven days, and publish the median time to ten seats as a proof point.

For a seat-based product, activation is the revenue line. A clear path from test to first client lifts conversion from every channel at once.

• Too few accounts for clean data

  Read individual journeys until the volume grows.

• #2 Let "Get started" start something: offer the self-serve sandbox the docs already describe next to the demo

• Your docsDocs overview: each enrolled Windows machine or Apple Silicon Mac is a seat; the Quickstart is three steps (connect a client source, set a seat cap, enroll one machine); a read-only client portal shows clients' usage, devices and reports.Source
• Your docsChangelog: September 2026 added install scripts for Windows RMMs, per-client Shadow AI blocking, conversation import, Apple Silicon Mac support and HaloPSA and Autotask company import; October 2026 added a client portal where clients' staff see the sections the MSP enables.Source
• Your websiteAbout page: serial founders, AI infrastructure engineers and MSP operators, including "30+ years" of a family-run managed IT business whose firm leads the early design partners; "Backed by the best": Y Combinator, Focal Ventures and "20+ Investors"; "Talk directly with our team" with no SDR hand-off; the founders previously built AI developer tools with "1.5M+" developer installs.Source

Alert the MSP at 80% and 100% of any cap, in the dashboard, by email and as a PSA ticket. Include one-click options (raise the cap, move the user to a different seat, or add the user to the QBR report as an upsell). Show the user a friendly message naming their IT provider, not an error.

Spending caps protect the MSP's margin. Alerts keep that protection without the surprise outage, and they turn a support problem into a revenue conversation.

• Alert fatigue

  Send one digest per client per day.

• Your docsSeats page: a standard seat offers one model, "MSPilot Auto"; power seats add the models enabled for that client; each power user is capped at $400 per billing cycle (admins can set lower) with an optional per-client limit; when a limit is hit the request is stopped; Billing shows what is due this cycle.Source
• Your websitePricing page: "We grow when you grow." Standard seat ("Most popular") at $10 per user per month, "Locked to one vetted model"; Power Seat pay as you go at token rate with no seat fee; "What you pay MSPilot": $10 per user per month for Standard seats, or tokens at cost for Power Seats; "What you earn": $20–30 per user per month; month-to-month with no cancellation fees. Both "Get started" buttons open the demo booking page; the page has no calculator, trial or FAQ.Source

Add a lightweight poster image and load the video after first paint. Set long cache lifetimes on static assets (about 4.5 s of potential savings) and serve modern image formats (about 2.2 s). List each third-party tool with an owner and purpose, remove any that duplicate one another, and load ad tags after interaction.

It protects ad spend as volume grows, and it keeps the site fast for MSP owners who click from their phones.

• Losing ad attribution

  Delay tags rather than remove them, and check conversions after the change.

• PageSpeedMobile performance 62/100, desktop 97 (November 2026); in the lab phone test the largest element, the hero product walkthrough video, takes 11.7 s, but real visitors pass Core Web Vitals (field LCP 1.7 s, CLS 0); page weight 1,863 KB, of which 747 KB comes from 10 third-party services (Facebook 282 KB, Google Tag Manager 163 KB, PostHog 132 KB, plus Reddit, LinkedIn and Google ad tags); biggest savings: cache lifetimes (about 4.5 s) and image delivery (about 2.2 s).Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source

Launch with ten templates tied to the verticals and connectors MSPilot already supports, such as client intake for law firms or month-end reconciliation prep for accountants. Each one has a policy preset, the connectors it needs, an approval step, and a suggested monthly price per client. Later, let partner MSPs publish their own templates and earn when others deploy them.

Templates turn "governed access" into higher-value agent revenue per seat. A library partners contribute to compounds, and competitors will find it hard to copy.

• Agents misbehave in client environments

  Approval steps by default, and replayable logs.

• #14 Vertical playbooks for the six industries on the integrations page, starting with law and accounting

• HiringFounding Engineer - AI Infra ($60K-$100K, 1.00%-2.00% equity): the multi-tenant AI access and governance gateway (identity through Microsoft Entra ID, usage metering and billing, audit logging, policy enforcement, an endpoint agent that detects drift) and an agent runtime with a scoped MCP connector registry, approval workflows and "a template-based builder for non-experts"; the post claims "paying customers and validated demand".Source
• HiringFounding GTM Specialist ($30K-$42K, 0.50%-1.00% equity): outbound email and LinkedIn, paid ads on "Reddit, Meta/Facebook", nurture campaigns and lead magnets, conferences in the US, EU and Australia, a sales enablement library ("decks, ROI calculators, campaign kits") and industry-specific agent use-case templates; bonus tied to booked qualified calls; first ad and outbound experiments are already booking calls with IT business owners.Source
• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source

Publish a twice-yearly report with aggregate metrics only: AI adoption by industry and company size, Shadow AI attempts per employee, redaction rates by data type, and average resale price. Give partners a branded version to send to their clients. Pitch it to MSP trade press and podcasts.

Original data earns press, links and conference talks, and the branded version becomes a lead magnet for partners.

• Sample too small at first

  Publish once the base is large enough, and state the sample size.

• HiringFounding Engineer - AI Infra ($60K-$100K, 1.00%-2.00% equity): the multi-tenant AI access and governance gateway (identity through Microsoft Entra ID, usage metering and billing, audit logging, policy enforcement, an endpoint agent that detects drift) and an agent runtime with a scoped MCP connector registry, approval workflows and "a template-based builder for non-experts"; the post claims "paying customers and validated demand".Source
• Your websiteFeatures page: white label ("Your brand, front and center."), sensitive-data redaction, Shadow AI blocking that redirects unapproved AI sites to the governed app with logs by user and client, governed MCP connectors, an org-wide knowledge base, native desktop apps deployed silently through an RMM, chat history import, iOS and Android apps, and a client admin portal.Source
• Your docsSecurity, privacy, and compliance page: the security program is "designed and operated against the SOC 2 Trust Services Criteria" with a "SOC 2 audit-ready" label and no SOC 2 type or report named; ISO 27001 is not mentioned; PHI is accepted "only under a signed Business Associate Agreement", enabled through support; prompt capture is off for every client by default; home regions in the United States, Canada, the European Union, the United Kingdom or Australia; security questionnaires and control evidence on request.Source

Apply to the integration or marketplace programs of the RMM and PSA vendors MSPilot already supports, starting with the two most common among design partners. Each listing links to the matching integration landing page and the sandbox. Co-market with any vendor willing: a webinar, a joint blog post, or a booth slot at their user conference.

It borrows the vendors' reach to MSPs, and an official listing reassures buyers that the integration is supported.

• Vendors build competing AI features

  Position MSPilot as the governance layer that works across stacks.

• #8 A landing page for each RMM and PSA: "Governed AI for NinjaOne MSPs", "for HaloPSA MSPs", and so on

• Your docsDocs index (35 pages): Quickstart, Clients, Client portal, Windows and macOS agent, Seats, Branding, Blocking, Policy, Sensitive data detection and Changelog, plus setup guides for Autotask, HaloPSA and ConnectWise Manage (PSA); Datto, ConnectWise RMM, ImmyBot, Level, NinjaOne, N-sight and Syncro (RMM); and macOS MDM.Source
• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source

Give every partner a referral link. When a referred MSP reaches ten paid seats, both sides get a month of Standard seats free, up to a cap. Show a referral card in the dashboard, and mention it in the onboarding and QBR emails.

Seat credits cost MSPilot less than cash, reward exactly the behaviour it wants, and tap peer networks that ads can't reach.

• Gaming with fake accounts

  Pay only after ten paid seats.

• #11 Publish the partner program: what an MSP gets, what it earns, and how to join

• Your websiteAbout page: serial founders, AI infrastructure engineers and MSP operators, including "30+ years" of a family-run managed IT business whose firm leads the early design partners; "Backed by the best": Y Combinator, Focal Ventures and "20+ Investors"; "Talk directly with our team" with no SDR hand-off; the founders previously built AI developer tools with "1.5M+" developer installs.Source
• Your websitePartner Portal: "Sales enablement for Early Access partners", gated by company domain and partner password with an NDA acknowledgement; no public description of program benefits, tiers or margins.Source
• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source

Rename the call "Build your first AI proposal (30 min)". Ask in the booking form for one client's industry, headcount and current AI use. In the call, show the product, then build that client's proposal live: seats, a policy preset, the Shadow AI story and the price, using the calculator. Send it afterwards as an editable, white-labelled document.

It turns the demo from an evaluation into the MSP's first sale, and an MSP that sends the proposal is already selling MSPilot seats.

• Owners won't share client details

  Use industry and headcount only, with no names.

• #1 Make the homepage profit calculator and the pricing page give the same price, and put the calculator on the pricing page

• Your websiteAbout page: serial founders, AI infrastructure engineers and MSP operators, including "30+ years" of a family-run managed IT business whose firm leads the early design partners; "Backed by the best": Y Combinator, Focal Ventures and "20+ Investors"; "Talk directly with our team" with no SDR hand-off; the founders previously built AI developer tools with "1.5M+" developer installs.Source
• Your websiteHomepage: H1 "Turn Shadow AI into your next revenue line."; "Trusted by forward-thinking MSPs" with 11 customer logos and no testimonials; every "Book a demo" and "Start earning on AI" button opens the same Calendly intro call, and no link goes to sign-up; PSA and RMM logos for ConnectWise PSA, Datto RMM, HaloPSA, NinjaOne RMM, Autotask PSA, N-able RMM and Syncro; a section promising "AI usage shows you which agents to sell next" and "Bring data, not guesses, to your QBRs."Source
• Your websiteHomepage profit calculator: defaults of $22/mo "Subscription per employee", $10/mo "AI cost per employee", 25 SMB tenants and 10 employees per tenant give subscription revenue $5,500, AI cost −$2,500 and "MSPilot fee" −$500 (about $2 per employee; no rate or formula is shown), for $2,500 monthly profit, $30,000 a year and a 45% margin.Source