WorkStore growth playbook

Change robots.txt to allow the Intershop catalogue and content paths (category browse, product detail and content pages) and block only cart, checkout, account, login and internal search URLs. Generate a sitemap.xml of all live categories and products, reference it in robots.txt and submit it in Google Search Console. Add canonical tags so the parameter-heavy Intershop URLs do not create duplicates. Then watch Search Console's coverage report as pages are indexed.

The demand already exists: the brands WorkStore features are searched by facility and admin managers every day. Letting search engines crawl the catalogue turns that free traffic on, with no ad spend, and every later SEO or Google Shopping step depends on it.

User-agent: *
# allow the catalogue and content pages
Allow: /INTERSHOP/web/WFS/org-b2c-Site/en_IN/-/INR/ViewStandardCatalog-Browse
Allow: /INTERSHOP/web/WFS/org-b2c-Site/en_IN/-/INR/ViewProduct-Start
Allow: /INTERSHOP/web/WFS/org-b2c-Site/en_IN/-/INR/ViewContent-Start
Allow: /INTERSHOP/static/
# keep private and duplicate URLs out
Disallow: /INTERSHOP/web/WFS/org-b2c-Site/en_IN/-/INR/ViewCart
Disallow: /INTERSHOP/web/WFS/org-b2c-Site/en_IN/-/INR/ViewCheckout
Disallow: /INTERSHOP/web/WFS/org-b2c-Site/en_IN/-/INR/ViewUserAccount
Disallow: /INTERSHOP/web/WFS/org-b2c-Site/en_IN/-/INR/ViewParametricSearch
Disallow: /INTERSHOP/

Sitemap: https://www.workstore.in/sitemap.xml

(Check the exact pipeline names in your Intershop version before publishing.)

• Server load from crawlers

  Allow product and category pages only; keep search and filter URLs blocked.

• Duplicate URLs

  Canonical tags and consistent internal links.

• Your websiterobots.txt (checked October 20, 2026) reads “User-agent: * / Disallow: /INTERSHOP/”, and /sitemap.xml returns 404. On the homepage, 28 of the 44 distinct links point into /INTERSHOP/: every category and brand banner (Dyson, Elkay, Showa, Lindhaus, lighting, facility supplies, corporate gifting), the category pages, About WorkStore, FAQs, Careers, Site Map, Terms, Returns, Shipping and Payment pages. So search engines are told not to crawl the catalogue the homepage advertises.Source
• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source
• Competitor researchRivals' own homepages: Amazon Business, “India's Largest B2B Online Wholesale Market … Bulk Order easily” (and it publishes a sitemap); Moglix, “India's leading online store for industrial tools and equipment … safety shoes, power tools … Free shipping & COD available”.See the research Source
• Chrome UX ReportReal Chrome visitors to workstore.in pass Core Web Vitals at the 75th percentile: LCP 2.2 s, INP 36 ms, CLS 0.05 (steady over the last period). Google's lab test returned no result for the page.Source

Unpublish or delete the placeholders today, then check the store for empty descriptions, missing images and ₹0 prices before each gifting season.

Corporate gifting buyers judge care and quality; a clean catalogue protects large orders.

• Placeholders used for quotes

  Use draft products, not published ones.

• Swag storeswag.workstore.in, WorkStore's Shopify corporate gifting store (“Corporate Gifting Redefined”, categories Home and Living, Tech & Gadgets, Apparel, Eco Friendly, Drinkware): its public product feed lists 250 products, including 15 placeholder items titled “Product 1” to “Product 15”, priced ₹0.00 and published April 3, 2026; /products/product-15 loads as a live page.Source
• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source

Replace the slider with current offers (hand dryers, cleaning equipment, safety gloves, corporate gifting), add a visible H1 such as “Workplace and facility supplies for Indian businesses”, write alt text for every banner, and allow pinch-zoom on phones.

A current homepage tells business buyers the store is active, and a real H1 and alt text help search engines understand it.

• Losing WFH buyers

  Keep a link to noboss.in in the menu.

• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source
• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• Your websiterobots.txt (checked October 20, 2026) reads “User-agent: * / Disallow: /INTERSHOP/”, and /sitemap.xml returns 404. On the homepage, 28 of the 44 distinct links point into /INTERSHOP/: every category and brand banner (Dyson, Elkay, Showa, Lindhaus, lighting, facility supplies, corporate gifting), the category pages, About WorkStore, FAQs, Careers, Site Map, Terms, Returns, Shipping and Payment pages. So search engines are told not to crawl the catalogue the homepage advertises.Source

Publish a short Trust page (company details, GST and payment security, returns, Worli office) and a Careers page, or remove the links; point the lighting banner straight to voltalux.in with the new name.

Procurement teams check trust and company pages before adding a new supplier.

• No content ready

  Hide the links until it is.

• Your websiteworkstore.in/careers and workstore.in/trust both show only “This site is currently under construction.”Source
• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• Your websiteContact page: Work Store Limited, 2nd Floor, 10/76 Apte Properties, Nahar Industrial Estate, Off E. Moses Road, Worli, Mumbai 400018; toll-free 1800-210-7000; [email protected]; a callback form; order tracking runs on ClickPost (workstore-b2b.clickpost.ai) and live chat on LiveChat. The footer links to Facebook, Twitter and an old LinkedIn “company-beta/430281” URL.Source

Add Open Graph and Twitter tags (title, description, image) to the homepage, categories and products, using product images and prices.

Better previews get approval links clicked, and it costs one template change.

• Wrong images

  Fallback to the logo.

• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source
• Your websiteContact page: Work Store Limited, 2nd Floor, 10/76 Apte Properties, Nahar Industrial Estate, Off E. Moses Road, Worli, Mumbai 400018; toll-free 1800-210-7000; [email protected]; a callback form; order tracking runs on ClickPost (workstore-b2b.clickpost.ai) and live chat on LiveChat. The footer links to Facebook, Twitter and an old LinkedIn “company-beta/430281” URL.Source

Add a WhatsApp Business number with quick replies for reorders, quotes and tracking links, and a “reorder last order” message template.

Reordering in two taps keeps repeat customers from trying Amazon Business.

• Message volume

  Quick replies and office hours.

• Your websiteContact page: Work Store Limited, 2nd Floor, 10/76 Apte Properties, Nahar Industrial Estate, Off E. Moses Road, Worli, Mumbai 400018; toll-free 1800-210-7000; [email protected]; a callback form; order tracking runs on ClickPost (workstore-b2b.clickpost.ai) and live chat on LiveChat. The footer links to Facebook, Twitter and an old LinkedIn “company-beta/430281” URL.Source
• Competitor researchRivals' own homepages: Amazon Business, “India's Largest B2B Online Wholesale Market … Bulk Order easily” (and it publishes a sitemap); Moglix, “India's leading online store for industrial tools and equipment … safety shoes, power tools … Free shipping & COD available”.See the research Source

Build one readable page per brand (/dyson-hand-dryers, /showa-safety-gloves and so on) with the range, prices, specifications, a quote form and FAQs, and link them from the homepage.

Brand plus product searches are the highest-intent B2B queries, and readable pages rank and get shared.

• Brand guidelines

  Use approved images and names.

• #1 Unblock your catalogue: robots.txt tells Google not to crawl any WorkStore product page

• Your websiterobots.txt (checked October 20, 2026) reads “User-agent: * / Disallow: /INTERSHOP/”, and /sitemap.xml returns 404. On the homepage, 28 of the 44 distinct links point into /INTERSHOP/: every category and brand banner (Dyson, Elkay, Showa, Lindhaus, lighting, facility supplies, corporate gifting), the category pages, About WorkStore, FAQs, Careers, Site Map, Terms, Returns, Shipping and Payment pages. So search engines are told not to crawl the catalogue the homepage advertises.Source
• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source
• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source

Publish calculators and guides: cost per 1,000 hand dries against paper towels, which Showa glove for which task, machine vs manual cleaning time. Link each to the products and a quote form.

Guides win searches early in the buying process and give buyers a document to forward to finance.

• Claims need sources

  Cite manufacturer data.

• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source
• Your websiterobots.txt (checked October 20, 2026) reads “User-agent: * / Disallow: /INTERSHOP/”, and /sitemap.xml returns 404. On the homepage, 28 of the 44 distinct links point into /INTERSHOP/: every category and brand banner (Dyson, Elkay, Showa, Lindhaus, lighting, facility supplies, corporate gifting), the category pages, About WorkStore, FAQs, Careers, Site Map, Terms, Returns, Shipping and Payment pages. So search engines are told not to crawl the catalogue the homepage advertises.Source
• Competitor researchRivals' own homepages: Amazon Business, “India's Largest B2B Online Wholesale Market … Bulk Order easily” (and it publishes a sitemap); Moglix, “India's leading online store for industrial tools and equipment … safety shoes, power tools … Free shipping & COD available”.See the research Source

Set up flows that remind each buyer when their usual reorder time arrives, with a one-click reorder link and a WhatsApp option; add a monthly replenishment plan for key accounts.

Repeat orders are the cheapest revenue, and timed reminders keep buyers from shopping around.

• Too many emails

  One reminder per cycle.

• DNS checkworkstore.in has DMARC at “p=quarantine” with DKIM, mail on Microsoft 365, and a Klaviyo domain verification, so email marketing can be sent from the domain.Source
• Your websiteContact page: Work Store Limited, 2nd Floor, 10/76 Apte Properties, Nahar Industrial Estate, Off E. Moses Road, Worli, Mumbai 400018; toll-free 1800-210-7000; [email protected]; a callback form; order tracking runs on ClickPost (workstore-b2b.clickpost.ai) and live chat on LiveChat. The footer links to Facebook, Twitter and an old LinkedIn “company-beta/430281” URL.Source

Package joining kits in three price bands with company branding, stock held by WorkStore and shipping to each new joiner's address; sell to HR teams on a monthly contract.

A standing programme turns one-off gifting into recurring revenue, and HR teams then buy festival gifts from the same supplier.

• Stock risk

  Hold stock per client agreement.

• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• Swag storeswag.workstore.in, WorkStore's Shopify corporate gifting store (“Corporate Gifting Redefined”, categories Home and Living, Tech & Gadgets, Apparel, Eco Friendly, Drinkware): its public product feed lists 250 products, including 15 placeholder items titled “Product 1” to “Product 15”, priced ₹0.00 and published April 3, 2026; /products/product-15 loads as a live page.Source
• Company profileThird-party company profile: Work Store Limited, founded 2007 and based in Worli, Mumbai, “the trusted destination for business customers to source all their workplace requirements in India”, selling everyday business supplies and promotional products plus premium brands in facility automation, furniture and LED lighting; self-funded.Source

Create a page explaining WorkStore company stores and EPPs (brands, discounts, login by company email), and pitch it to HR at existing corporate accounts.

Each signed company adds many individual buyers at almost no acquisition cost.

• Low staff uptake

  Launch around festival seasons.

• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• Company profileThird-party company profile: Work Store Limited, founded 2007 and based in Worli, Mumbai, “the trusted destination for business customers to source all their workplace requirements in India”, selling everyday business supplies and promotional products plus premium brands in facility automation, furniture and LED lighting; self-funded.Source

Publish a reseller page with the brands, margins or tiers, territories and an application form, and route applications to one manager.

Dealers in smaller cities extend reach where WorkStore has no sales team.

• Channel conflict

  Clear territories.

• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• Company profileThird-party company profile: Work Store Limited, founded 2007 and based in Worli, Mumbai, “the trusted destination for business customers to source all their workplace requirements in India”, selling everyday business supplies and promotional products plus premium brands in facility automation, furniture and LED lighting; self-funded.Source

Offer a free audit: a short visit or video call that counts washrooms, dispensers and cleaning hours, then a report with savings from switching. Promote it on LinkedIn and in email.

An audit opens multi-product orders and puts WorkStore in the room with the decision maker.

• Too many small sites

  Set a minimum site size.

• Company profileThird-party company profile: Work Store Limited, founded 2007 and based in Worli, Mumbai, “the trusted destination for business customers to source all their workplace requirements in India”, selling everyday business supplies and promotional products plus premium brands in facility automation, furniture and LED lighting; self-funded.Source
• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source
• DNS checkworkstore.in has DMARC at “p=quarantine” with DKIM, mail on Microsoft 365, and a Klaviyo domain verification, so email marketing can be sent from the domain.Source

Add a shared top bar across all stores, cross-sell gifting to facility buyers and facility supplies to gifting buyers, and report revenue per customer across stores.

The same admin and HR buyers need all three; making that easy raises order value.

• Confusing brands

  Keep one company name visible.

• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• Swag storeswag.workstore.in, WorkStore's Shopify corporate gifting store (“Corporate Gifting Redefined”, categories Home and Living, Tech & Gadgets, Apparel, Eco Friendly, Drinkware): its public product feed lists 250 products, including 15 placeholder items titled “Product 1” to “Product 15”, priced ₹0.00 and published April 3, 2026; /products/product-15 loads as a live page.Source
• noboss storenoboss.in, a linked Shopify store for work-from-home furniture, tech, stationery, confectionery and personal care, with “Diwali Gifting” and “Enterprise” menus and the same 1800-210-7000 number; its feed lists 250+ products across brands such as Haier, LG, Parker, Borosil and Milton, plus one vendor named “Demo”.Source

After the robots.txt fix, set up Google Merchant Center with a product feed from Intershop, start with free listings, then test Shopping ads on the brands with the best margin.

Free listings put WorkStore's prices in front of buyers comparing suppliers, at no cost.

• Price competition

  Lead with brands where WorkStore is competitive.

• #1 Unblock your catalogue: robots.txt tells Google not to crawl any WorkStore product page

• Your websiterobots.txt (checked October 20, 2026) reads “User-agent: * / Disallow: /INTERSHOP/”, and /sitemap.xml returns 404. On the homepage, 28 of the 44 distinct links point into /INTERSHOP/: every category and brand banner (Dyson, Elkay, Showa, Lindhaus, lighting, facility supplies, corporate gifting), the category pages, About WorkStore, FAQs, Careers, Site Map, Terms, Returns, Shipping and Payment pages. So search engines are told not to crawl the catalogue the homepage advertises.Source
• Competitor researchRivals' own homepages: Amazon Business, “India's Largest B2B Online Wholesale Market … Bulk Order easily” (and it publishes a sitemap); Moglix, “India's leading online store for industrial tools and equipment … safety shoes, power tools … Free shipping & COD available”.See the research Source
• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source

Publish the catalogue's sections as pages on workstore.in, link products, and offer the PDF in exchange for a work email that goes to Klaviyo.

Readers become leads, and the content ranks for cleaning-equipment searches.

• Fewer downloads with a gate

  Keep the pages open; gate only the PDF.

• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• DNS checkworkstore.in has DMARC at “p=quarantine” with DKIM, mail on Microsoft 365, and a Klaviyo domain verification, so email marketing can be sent from the domain.Source
• Your websiterobots.txt (checked October 20, 2026) reads “User-agent: * / Disallow: /INTERSHOP/”, and /sitemap.xml returns 404. On the homepage, 28 of the 44 distinct links point into /INTERSHOP/: every category and brand banner (Dyson, Elkay, Showa, Lindhaus, lighting, facility supplies, corporate gifting), the category pages, About WorkStore, FAQs, Careers, Site Map, Terms, Returns, Shipping and Payment pages. So search engines are told not to crawl the catalogue the homepage advertises.Source

Offer punch-out catalogues (OCI or cXML) for top accounts, so their staff shop WorkStore from inside the procurement system with negotiated prices and approvals.

Punch-out locks in contract spend and raises switching costs for the customer.

• Integration effort

  Start with the most common system.

• Company profileThird-party company profile: Work Store Limited, founded 2007 and based in Worli, Mumbai, “the trusted destination for business customers to source all their workplace requirements in India”, selling everyday business supplies and promotional products plus premium brands in facility automation, furniture and LED lighting; self-funded.Source
• Competitor researchRivals' own homepages: Amazon Business, “India's Largest B2B Online Wholesale Market … Bulk Order easily” (and it publishes a sitemap); Moglix, “India's leading online store for industrial tools and equipment … safety shoes, power tools … Free shipping & COD available”.See the research Source
• Your websiteContact page: Work Store Limited, 2nd Floor, 10/76 Apte Properties, Nahar Industrial Estate, Off E. Moses Road, Worli, Mumbai 400018; toll-free 1800-210-7000; [email protected]; a callback form; order tracking runs on ClickPost (workstore-b2b.clickpost.ai) and live chat on LiveChat. The footer links to Facebook, Twitter and an old LinkedIn “company-beta/430281” URL.Source

Create a projects desk: a page with completed office and facility projects, a consultation form, and a small team that quotes automation, lighting and furniture together.

Projects are larger orders and open recurring supplies once the site is running.

• Overlap with VoltaLux

  Refer lighting design to VoltaLux and supply the rest.

• Your websiteHomepage banners and campaign tags still include “Pandemic Mobile Website” (campaign “Pandemic_Supplies”), “Work From Home” banners and a Work From home menu, alongside a Dyson banner tagged “EPP”, a “Joining_Kit” corporate gifting banner, a “Brand Company Store” tile, a “For Dealership Enquiry” banner and a link to a Flipsnack “cleaning solution catalogue”. The homepage's RLT lighting banner links to rltindia.in, which now redirects to voltalux.in.Source
• Company profileThird-party company profile: Work Store Limited, founded 2007 and based in Worli, Mumbai, “the trusted destination for business customers to source all their workplace requirements in India”, selling everyday business supplies and promotional products plus premium brands in facility automation, furniture and LED lighting; self-funded.Source
• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source

Publish a yearly report: spend per employee by category, city and company size, with savings tips. Pitch it to business press and admin communities.

Original data earns press, links and conversations with admin heads.

• Small samples

  Report only well-covered segments.

• Company profileThird-party company profile: Work Store Limited, founded 2007 and based in Worli, Mumbai, “the trusted destination for business customers to source all their workplace requirements in India”, selling everyday business supplies and promotional products plus premium brands in facility automation, furniture and LED lighting; self-funded.Source
• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source

Offer free collection of used cartridges with each toner order (through a recycling partner), and send clients a yearly certificate of items recycled.

It gives sustainability teams a reason to buy toner from WorkStore and nowhere else.

• Costs exceed value

  Limit to accounts above a monthly spend.

• Your websiteHomepage title “Cleaning Equipments,Hand Dryer,Office Supplies, Corporate Gifting, Lighting & Safety Solutions | WorkStore India” and description “Buy Dyson hand dryers, commercial, residential & retail lighting, Showa industrial safety gloves, Lindhaus cleaning equipment, office supplies, ink & toner, office furniture, pantry supplies, facility automation & corporate gifting solutions in India”; no canonical tag and no social share image; the only H1 is “It appears that your browser has JavaScript disabled.”; 24 of its banner and tile images have empty alt text; the viewport blocks pinch-zoom (user-scalable=0).Source
• Swag storeswag.workstore.in, WorkStore's Shopify corporate gifting store (“Corporate Gifting Redefined”, categories Home and Living, Tech & Gadgets, Apparel, Eco Friendly, Drinkware): its public product feed lists 250 products, including 15 placeholder items titled “Product 1” to “Product 15”, priced ₹0.00 and published April 3, 2026; /products/product-15 loads as a live page.Source

Fix the link and publish a monthly LinkedIn newsletter for admin heads: new products, cost tips, festival gifting dates and one customer story.

It keeps WorkStore in front of buyers between orders.

• Low engagement

  Lead with practical cost tips.

• Your websiteContact page: Work Store Limited, 2nd Floor, 10/76 Apte Properties, Nahar Industrial Estate, Off E. Moses Road, Worli, Mumbai 400018; toll-free 1800-210-7000; [email protected]; a callback form; order tracking runs on ClickPost (workstore-b2b.clickpost.ai) and live chat on LiveChat. The footer links to Facebook, Twitter and an old LinkedIn “company-beta/430281” URL.Source
• DNS checkworkstore.in has DMARC at “p=quarantine” with DKIM, mail on Microsoft 365, and a Klaviyo domain verification, so email marketing can be sent from the domain.Source