Nango growth playbook

Generate each catalog page from the docs catalog instead of a fixed template: auth method and what the user must supply (hostname, client ID, API key), the quickstart request in cURL and Node, the category and three related APIs, links to any "fix this error" posts for that API, and an honest "no prebuilt templates yet: generate one with AI or request it" box tied to the delivery times on the pricing page. Start with the 200 APIs in CRM, HR, accounting and support, where buyers search by name.

Search engines and AI assistants skip near-duplicate pages; specific, useful pages get indexed and cited. It also matches the homepage promise of 1,000+ APIs with something a developer can act on in two minutes.

[ ] API name, category, logo
[ ] Auth method and what the end user enters
[ ] Quickstart request (cURL and Node)
[ ] Prebuilt tools, syncs and triggers, or the empty-state box
[ ] Request / generate call to action with delivery days
[ ] Links to error-fix and guide posts for this API
[ ] Three related APIs in the same category
[ ] Unique title and meta description

• Thin pages stay thin

  Do not publish a page until it has the auth method and a working first request.

• Docs and marketing pages drift

  Build both from the same catalog file.

• Your websiteIntegration catalog (/api-integrations/, 1,065 pages in the sitemap): in a sample of 59 pages checked on October 23, 2026, 48 (81%) list no prebuilt templates. Those pages are the same text with the API name swapped ("Build ConnectWise PSA integrations with Nango", four generic paragraphs on Authentication, Tools, Syncs and Triggers, a "guide" link and "Not on the list?"), with no auth method, setup steps, example request or related articles. Pages with templates show them well, e.g. Salesforce with 36 and Zoho CRM with 60.Source
• Your docsThe docs already hold what the empty catalog pages lack: the agent catalog lists all 1,065 providers with their auth mode (359 OAuth 2, 359 API key, 117 client credentials, 104 basic, 69 two-step, 34 MCP OAuth) and categories (208 productivity, 144 dev tools, 114 marketing, 96 CRM, 74 HR, 55 accounting), and each provider doc has a two-minute quickstart with the first API call. llms.txt is published and robots.txt welcomes AI crawlers.Source
• HiringGrowth & Marketing Lead (Founding), San Francisco, posted September 28, 2026: "make Nango known among developers and technical leaders, from startups with product-market fit to enterprises"; "Grow channels across content, social, partnerships, and paid campaigns"; "Host founder dinners, conference side events, and Nango events"; "Sharpen our messaging and secure speaking opportunities"; "Track relevant awareness, qualified leads, and contribution to pipeline".Source
• HiringTechnical Content Engineer (freelance, remote, posted August 12, 2026): "scale our content for engineers building product integrations"; "Write deeply technical content that educates developers on APIs, integrations, agents, and AI infrastructure"; "Make technical content a major driver of Nango's awareness, adoption, and word of mouth."Source
• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source

Add a "Known issues and fixes" block to each catalog page listing that API's error posts, and a "Build this integration with Nango" box on each post pointing to the catalog page and sign-up. Add an index page of all fixes by API.

Developers who arrive with a broken token are the warmest possible leads: they already have the integration problem Nango solves.

• Posts go stale as APIs change

  Add a "last verified" date to each.

• Your websiteSitemap (1,261 URLs): 170 blog pages, including head-to-head posts (Merge, Paragon, Composio, Apideck, Arcade, Pipedream Connect, Rutter vs Nango, a Composio migration guide) and 24 "fix this OAuth error" posts (e.g. "salesforce-oauth-refresh-token-invalid-grant", "google-oauth-invalid-grant-token-has-been-expired-or-revoked"). No events, meetups or webinars pages, and no community page (Community links to Slack). The Salesforce catalog page does not link any of the six Salesforce blog posts.Source
• Your websiteIntegration catalog (/api-integrations/, 1,065 pages in the sitemap): in a sample of 59 pages checked on October 23, 2026, 48 (81%) list no prebuilt templates. Those pages are the same text with the API name swapped ("Build ConnectWise PSA integrations with Nango", four generic paragraphs on Authentication, Tools, Syncs and Triggers, a "guide" link and "Not on the list?"), with no auth method, setup steps, example request or related articles. Pages with templates show them well, e.g. Salesforce with 36 and Zoho CRM with 60.Source
• HiringTechnical Content Engineer (freelance, remote, posted August 12, 2026): "scale our content for engineers building product integrations"; "Write deeply technical content that educates developers on APIs, integrations, agents, and AI infrastructure"; "Make technical content a major driver of Nango's awareness, adoption, and word of mouth."Source

Update the customers page and homepage proof band with the current numbers (700+ paying customers, 10,000+ teams, billions of API requests a month) and keep them in one place so every page and deck uses the same figures.

Concrete numbers are the cheapest credibility for both developers and enterprise buyers.

• Numbers date quickly

  Review every quarter.

• Your websiteCustomers page: "Hundreds of fast-growing companies use Nango", while job posts say more than 700 paying customers. Six case studies are featured (Replit, Motion "189 integrations", XY.AI Labs, Semgrep, Plain, Lago; Talkbase and Unthread are in the sitemap but not on the page), all startups or scale-ups. The logo wall of 81 companies includes ServiceNow, Smartsheet, Contentful, Pinecone, Mercor and Zomato, none with a case study.Source
• HiringForward Deployed Engineer (Founding), posted October 13, 2026: "Work directly with customers from technical evaluations to production & beyond"; "Lead customer calls, pairing sessions, and technical deep dives"; "Shape the roadmap with what you learn from customers." Every post says "More than 700 paying customers use Nango today, including ServiceNow, Replit, Ramp."Source
• Your blogApril 1, 2026: "Nango has raised $7.5M in seed funding, led by Gradient". "More than ten thousand engineering teams have already used Nango"; "The platform processes billions of API requests per month"; "Nango already generates several million in ARR, and we were cashflow positive when we decided to raise."Source
• Your websiteHomepage: "Integrations for your products & agents"; "Reuse 10,000+ templates for 1,000+ APIs, or build custom"; "99.9% uptime", "1M+ integrations", "100% open source"; quotes from Replit, Vapi, Plain, Electric and Motion ("zero to 60+ integrations in weeks"); calls to action "START BUILDING" and "BOOK A CALL".Source

Add a calculator: number of end users, integrations per user, sync frequency and tool calls a day. Show the pay-as-you-go total, where the Growth add-on or Enterprise becomes cheaper, and a "send me this estimate" option that passes the inputs to the sales call.

Predictable cost removes a common objection to usage-based infrastructure and identifies large-volume prospects early.

• Estimates differ from bills

  Show ranges and link to spend alerts.

• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source
• HiringEnterprise Account Executive (Founding), posted October 9, 2026: "We have reached mid-seven-figure ARR with a team of 14, almost entirely through inbound demand. Replit, ServiceNow, and Ramp all came to us inbound, and many of our largest customers started by signing up through self-serve." "We believe the enterprise opportunity remains largely untapped." The AE will "Develop repeatable messaging, deal patterns, and sales processes."Source

Score new sign-ups weekly on company size, connections growth, number of integrations, environments and security page visits. Accounts over the line get a personal note from the AE offering a technical session with a forward-deployed engineer.

Product usage is the strongest buying signal Nango has, and the founding AE needs pipeline in the first month.

• Developers dislike sales outreach

  Offer engineering help, not a demo.

• HiringEnterprise Account Executive (Founding), posted October 9, 2026: "We have reached mid-seven-figure ARR with a team of 14, almost entirely through inbound demand. Replit, ServiceNow, and Ramp all came to us inbound, and many of our largest customers started by signing up through self-serve." "We believe the enterprise opportunity remains largely untapped." The AE will "Develop repeatable messaging, deal patterns, and sales processes."Source
• HiringForward Deployed Engineer (Founding), posted October 13, 2026: "Work directly with customers from technical evaluations to production & beyond"; "Lead customer calls, pairing sessions, and technical deep dives"; "Shape the roadmap with what you learn from customers." Every post says "More than 700 paying customers use Nango today, including ServiceNow, Replit, Ramp."Source
• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source

Review every tag with its owner: drop duplicates, load ads pixels and session recording after consent and interaction, and keep the hero free of third-party scripts. Re-run the test after each change.

First-time visitors from social and search are often on phones, and a faster first view supports every campaign the growth lead launches.

• Losing attribution

  Keep server-side conversion tracking.

• Google PageSpeedHomepage, mobile lab test on October 23, 2026: performance 35/100 (desktop 60), largest content after 12.9 s and 1.0 s of blocking time; 1.2 MB of JavaScript, 1.1 MB of it from 17 third parties (tag manager 498 KB, a social pixel 266 KB, session recording with 798 ms of blocking). Real Chrome visitors pass Core Web Vitals (LCP 2.0 s, INP 138 ms), so this matters most for first-time mobile visitors and crawlers.Source

Ask three enterprise customers for a story focused on what enterprises care about: security review, self-hosting or BYOC, scale, SLAs and time saved by their engineers. Offer an anonymised version where names cannot be used.

Peer proof shortens enterprise evaluations more than any feature list.

• Large companies refuse names

  Publish anonymised stories with real numbers.

• Your websiteCustomers page: "Hundreds of fast-growing companies use Nango", while job posts say more than 700 paying customers. Six case studies are featured (Replit, Motion "189 integrations", XY.AI Labs, Semgrep, Plain, Lago; Talkbase and Unthread are in the sitemap but not on the page), all startups or scale-ups. The logo wall of 81 companies includes ServiceNow, Smartsheet, Contentful, Pinecone, Mercor and Zomato, none with a case study.Source
• HiringEnterprise Account Executive (Founding), posted October 9, 2026: "We have reached mid-seven-figure ARR with a team of 14, almost entirely through inbound demand. Replit, ServiceNow, and Ramp all came to us inbound, and many of our largest customers started by signing up through self-serve." "We believe the enterprise opportunity remains largely untapped." The AE will "Develop repeatable messaging, deal patterns, and sales processes."Source
• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source

Run one dinner a month for 12 engineering leaders building AI agents, plus a side event at the two biggest AI developer conferences. Publish an events page with sign-ups and recaps, and track pipeline from attendees.

Small, high-trust events reach the technical leaders who choose infrastructure, and recaps turn them into content.

• Guests do not convert

  Invite teams already evaluating integrations.

• HiringGrowth & Marketing Lead (Founding), San Francisco, posted September 28, 2026: "make Nango known among developers and technical leaders, from startups with product-market fit to enterprises"; "Grow channels across content, social, partnerships, and paid campaigns"; "Host founder dinners, conference side events, and Nango events"; "Sharpen our messaging and secure speaking opportunities"; "Track relevant awareness, qualified leads, and contribution to pipeline".Source
• HiringDeveloper Relations (Founding), San Francisco: "make Nango known, trusted, and talked about by developers"; "Speak at and organize conferences, meetups, and workshops"; "Create demos and prototypes around agents, MCP, and integrations"; "Help the community share what they are building with Nango"; "Track what resonates".Source
• Your websiteSitemap (1,261 URLs): 170 blog pages, including head-to-head posts (Merge, Paragon, Composio, Apideck, Arcade, Pipedream Connect, Rutter vs Nango, a Composio migration guide) and 24 "fix this OAuth error" posts (e.g. "salesforce-oauth-refresh-token-invalid-grant", "google-oauth-invalid-grant-token-has-been-expired-or-revoked"). No events, meetups or webinars pages, and no community page (Community links to Slack). The Salesforce catalog page does not link any of the six Salesforce blog posts.Source

Launch a /community page with a gallery of open-source projects and demos built on Nango, a monthly featured builder, and a simple submit form. Feature the best on social and in the newsletter.

Developers trust what other developers build, and a gallery gives the GitHub audience a reason to come back.

• Low-quality projects

  Curate before publishing.

• HiringDeveloper Relations (Founding), San Francisco: "make Nango known, trusted, and talked about by developers"; "Speak at and organize conferences, meetups, and workshops"; "Create demos and prototypes around agents, MCP, and integrations"; "Help the community share what they are building with Nango"; "Track what resonates".Source
• Your blogApril 1, 2026: "Nango has raised $7.5M in seed funding, led by Gradient". "More than ten thousand engineering teams have already used Nango"; "The platform processes billions of API requests per month"; "Nango already generates several million in ARR, and we were cashflow positive when we decided to raise."Source
• GitHubNangoHQ/nango has 12,956 stars and was pushed October 23, 2026; the integration-templates repo has 51 stars. Nango's best-known Hacker News story, "Why is OAuth still hard in 2023?", scored 642 points.Source

Add a short "build your first integration with AI in five minutes" section to the README and release notes, linking to a guided cloud sign-up with a ready sample, and track sign-ups from GitHub with tagged links.

The repository is Nango's largest owned audience; one clear next step converts more of it.

• Open-source users dislike upsells

  Keep the self-host path equally clear.

• GitHubNangoHQ/nango has 12,956 stars and was pushed October 23, 2026; the integration-templates repo has 51 stars. Nango's best-known Hacker News story, "Why is OAuth still hard in 2023?", scored 642 points.Source
• HiringSenior+ Full-Stack Engineer, posted October 20, 2026: "Build the tools developers and agents use to reach Nango: APIs, SDKs, CLI, MCP and the web app"; "help decide how Nango evolves as more of our customers build agents"; customers named include Replit, Ramp, Mercor, Vapi, Instantly and Exa.Source

Write one guide per top API showing auth, a tool call, a trigger and an MCP setup with Nango, generated from real templates and tested by an engineer. Link each from its catalog page.

Specific how-to guides rank, get cited by AI assistants and drive activation because the reader copies working code.

• Code goes stale

  Test guides in CI.

• HiringTechnical Content Engineer (freelance, remote, posted August 12, 2026): "scale our content for engineers building product integrations"; "Write deeply technical content that educates developers on APIs, integrations, agents, and AI infrastructure"; "Make technical content a major driver of Nango's awareness, adoption, and word of mouth."Source
• HiringSenior+ Full-Stack Engineer, posted October 20, 2026: "Build the tools developers and agents use to reach Nango: APIs, SDKs, CLI, MCP and the web app"; "help decide how Nango evolves as more of our customers build agents"; customers named include Replit, Ramp, Mercor, Vapi, Instantly and Exa.Source
• Your docsThe docs already hold what the empty catalog pages lack: the agent catalog lists all 1,065 providers with their auth mode (359 OAuth 2, 359 API key, 117 client credentials, 104 basic, 69 two-step, 34 MCP OAuth) and categories (208 productivity, 144 dev tools, 114 marketing, 96 CRM, 74 HR, 55 accounting), and each provider doc has a two-minute quickstart with the first API call. llms.txt is published and robots.txt welcomes AI crawlers.Source
• Your websiteIntegration catalog (/api-integrations/, 1,065 pages in the sitemap): in a sample of 59 pages checked on October 23, 2026, 48 (81%) list no prebuilt templates. Those pages are the same text with the API name swapped ("Build ConnectWise PSA integrations with Nango", four generic paragraphs on Authentication, Tools, Syncs and Triggers, a "guide" link and "Not on the list?"), with no auth method, setup steps, example request or related articles. Pages with templates show them well, e.g. Salesforce with 36 and Zoho CRM with 60.Source

Show a public list of requested and in-progress integrations, let users vote and get notified when it ships, and show delivery days by plan beside it.

A visible queue proves momentum, captures demand from prospects, and turns the Growth add-on into an obvious upgrade.

• Customer names leak

  Show only API names and vote counts.

• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source
• HiringForward Deployed Engineer (Founding), posted October 13, 2026: "Work directly with customers from technical evaluations to production & beyond"; "Lead customer calls, pairing sessions, and technical deep dives"; "Shape the roadmap with what you learn from customers." Every post says "More than 700 paying customers use Nango today, including ServiceNow, Replit, Ramp."Source
• Your websiteIntegration catalog (/api-integrations/, 1,065 pages in the sitemap): in a sample of 59 pages checked on October 23, 2026, 48 (81%) list no prebuilt templates. Those pages are the same text with the API name swapped ("Build ConnectWise PSA integrations with Nango", four generic paragraphs on Authentication, Tools, Syncs and Triggers, a "guide" link and "Not on the list?"), with no auth method, setup steps, example request or related articles. Pages with templates show them well, e.g. Salesforce with 36 and Zoho CRM with 60.Source

After each engagement, publish what can be shared: a new template, a docs fix, and with permission a short case note. Track how many templates come from customer work.

It scales the FDE team's impact and fills the catalog with templates customers proved they need.

• Customer-specific code

  Remove all customer data and logic.

• HiringForward Deployed Engineer (Founding), posted October 13, 2026: "Work directly with customers from technical evaluations to production & beyond"; "Lead customer calls, pairing sessions, and technical deep dives"; "Shape the roadmap with what you learn from customers." Every post says "More than 700 paying customers use Nango today, including ServiceNow, Replit, Ramp."Source
• Your websiteIntegration catalog (/api-integrations/, 1,065 pages in the sitemap): in a sample of 59 pages checked on October 23, 2026, 48 (81%) list no prebuilt templates. Those pages are the same text with the API name swapped ("Build ConnectWise PSA integrations with Nango", four generic paragraphs on Authentication, Tools, Syncs and Triggers, a "guide" link and "Not on the list?"), with no auth method, setup steps, example request or related articles. Pages with templates show them well, e.g. Salesforce with 36 and Zoho CRM with 60.Source
• Your websiteCustomers page: "Hundreds of fast-growing companies use Nango", while job posts say more than 700 paying customers. Six case studies are featured (Replit, Motion "189 integrations", XY.AI Labs, Semgrep, Plain, Lago; Talkbase and Unthread are in the sitemap but not on the page), all startups or scale-ups. The logo wall of 81 companies includes ServiceNow, Smartsheet, Contentful, Pinecone, Mercor and Zomato, none with a case study.Source

Create /compare with a table of approaches (unified API, embedded iPaaS, agent tool platforms, code-first), link each head-to-head post, and add migration guides for the two rivals prospects leave most.

Buyers comparing tools are close to a decision, and one hub ranks better than scattered posts.

• Claims age

  Date every table.

• Your websiteSitemap (1,261 URLs): 170 blog pages, including head-to-head posts (Merge, Paragon, Composio, Apideck, Arcade, Pipedream Connect, Rutter vs Nango, a Composio migration guide) and 24 "fix this OAuth error" posts (e.g. "salesforce-oauth-refresh-token-invalid-grant", "google-oauth-invalid-grant-token-has-been-expired-or-revoked"). No events, meetups or webinars pages, and no community page (Community links to Slack). The Salesforce catalog page does not link any of the six Salesforce blog posts.Source
• Competitor researchRivals' own homepages: Merge, "The universal context engine for AI"; Paragon, "Integration platform for AI agents and products"; Composio, "1,500+ apps" for "the AI you already use"; Pipedream, "The integration layer for AI agents" with "10,000+ tools across 3,000+ APIs".See the research Source

Offer agent frameworks a ready Nango integration for auth and tools, a joint guide and a webinar. Ask for a listing in their integrations docs.

Being the default auth and tools answer inside popular frameworks puts Nango in front of builders at the moment they need it.

• Partners build their own auth

  Lead with long-tail APIs they cannot cover.

• HiringSenior+ Full-Stack Engineer, posted October 20, 2026: "Build the tools developers and agents use to reach Nango: APIs, SDKs, CLI, MCP and the web app"; "help decide how Nango evolves as more of our customers build agents"; customers named include Replit, Ramp, Mercor, Vapi, Instantly and Exa.Source
• Your websiteCustomers page: "Hundreds of fast-growing companies use Nango", while job posts say more than 700 paying customers. Six case studies are featured (Replit, Motion "189 integrations", XY.AI Labs, Semgrep, Plain, Lago; Talkbase and Unthread are in the sitemap but not on the page), all startups or scale-ups. The logo wall of 81 companies includes ServiceNow, Smartsheet, Contentful, Pinecone, Mercor and Zomato, none with a case study.Source
• HiringGrowth & Marketing Lead (Founding), San Francisco, posted September 28, 2026: "make Nango known among developers and technical leaders, from startups with product-market fit to enterprises"; "Grow channels across content, social, partnerships, and paid campaigns"; "Host founder dinners, conference side events, and Nango events"; "Sharpen our messaging and secure speaking opportunities"; "Track relevant awareness, qualified leads, and contribution to pipeline".Source

Build /enterprise with deployment options (cloud, BYOC, self-host), compliance, data handling, support and SLAs, two enterprise stories, and a security-review request form that goes to the AE.

Enterprise buyers need a page to forward internally; it also gives the AE a repeatable first message.

• Overpromising

  Link to the trust center for proof.

• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source
• HiringEnterprise Account Executive (Founding), posted October 9, 2026: "We have reached mid-seven-figure ARR with a team of 14, almost entirely through inbound demand. Replit, ServiceNow, and Ramp all came to us inbound, and many of our largest customers started by signing up through self-serve." "We believe the enterprise opportunity remains largely untapped." The AE will "Develop repeatable messaging, deal patterns, and sales processes."Source
• Your websiteCustomers page: "Hundreds of fast-growing companies use Nango", while job posts say more than 700 paying customers. Six case studies are featured (Replit, Motion "189 integrations", XY.AI Labs, Semgrep, Plain, Lago; Talkbase and Unthread are in the sitemap but not on the page), all startups or scale-ups. The logo wall of 81 companies includes ServiceNow, Smartsheet, Contentful, Pinecone, Mercor and Zomato, none with a case study.Source

Size demand from sign-ups and lost deals by region, then launch an EU region for the cloud with the same plans, and market it to EU SaaS and AI companies.

Data residency is a hard requirement for many European buyers; an EU cloud turns a blocker into a reason to choose Nango.

• Running two clouds

  Automate deployments for both.

• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source
• HiringForward Deployed Engineer (Founding), posted October 13, 2026: "Work directly with customers from technical evaluations to production & beyond"; "Lead customer calls, pairing sessions, and technical deep dives"; "Shape the roadmap with what you learn from customers." Every post says "More than 700 paying customers use Nango today, including ServiceNow, Replit, Ramp."Source
• HiringSenior+ Full-Stack Engineer, posted October 20, 2026: "Build the tools developers and agents use to reach Nango: APIs, SDKs, CLI, MCP and the web app"; "help decide how Nango evolves as more of our customers build agents"; customers named include Replit, Ramp, Mercor, Vapi, Instantly and Exa.Source

Publish a quarterly report with anonymised data: most-connected APIs, auth failure rates by provider, growth of agent tool calls, average time to build. Launch it at events and in press.

Original data earns links, press and AI citations, and positions Nango as the authority on integrations.

• Data reveals customers

  Aggregate and suppress small groups.

• Your blogApril 1, 2026: "Nango has raised $7.5M in seed funding, led by Gradient". "More than ten thousand engineering teams have already used Nango"; "The platform processes billions of API requests per month"; "Nango already generates several million in ARR, and we were cashflow positive when we decided to raise."Source
• Your docsThe docs already hold what the empty catalog pages lack: the agent catalog lists all 1,065 providers with their auth mode (359 OAuth 2, 359 API key, 117 client credentials, 104 basic, 69 two-step, 34 MCP OAuth) and categories (208 productivity, 144 dev tools, 114 marketing, 96 CRM, 74 HR, 55 accounting), and each provider doc has a two-minute quickstart with the first API call. llms.txt is published and robots.txt welcomes AI crawlers.Source
• Your websiteSitemap (1,261 URLs): 170 blog pages, including head-to-head posts (Merge, Paragon, Composio, Apideck, Arcade, Pipedream Connect, Rutter vs Nango, a Composio migration guide) and 24 "fix this OAuth error" posts (e.g. "salesforce-oauth-refresh-token-invalid-grant", "google-oauth-invalid-grant-token-has-been-expired-or-revoked"). No events, meetups or webinars pages, and no community page (Community links to Slack). The Salesforce catalog page does not link any of the six Salesforce blog posts.Source

Make it possible for a coding agent to create a Nango account, configure an integration and generate a template with the developer's approval. Publish it in agent tool directories.

If coding agents choose Nango by default, every new integration request becomes a sign-up.

• Abuse of automated sign-ups

  Require developer approval and limits.

• HiringSenior+ Full-Stack Engineer, posted October 20, 2026: "Build the tools developers and agents use to reach Nango: APIs, SDKs, CLI, MCP and the web app"; "help decide how Nango evolves as more of our customers build agents"; customers named include Replit, Ramp, Mercor, Vapi, Instantly and Exa.Source
• Your docsThe docs already hold what the empty catalog pages lack: the agent catalog lists all 1,065 providers with their auth mode (359 OAuth 2, 359 API key, 117 client credentials, 104 basic, 69 two-step, 34 MCP OAuth) and categories (208 productivity, 144 dev tools, 114 marketing, 96 CRM, 74 HR, 55 accounting), and each provider doc has a two-minute quickstart with the first API call. llms.txt is published and robots.txt welcomes AI crawlers.Source
• Your blogApril 1, 2026: "Nango has raised $7.5M in seed funding, led by Gradient". "More than ten thousand engineering teams have already used Nango"; "The platform processes billions of API requests per month"; "Nango already generates several million in ARR, and we were cashflow positive when we decided to raise."Source

Build a page where a developer pastes an OAuth error and provider name and gets the likely cause, the fix and a link to the post, with "never deal with this again" leading to sign-up.

Free tools earn links and repeat visits from exactly the developers who need managed auth.

• Wrong diagnosis

  Show "likely" causes and links.

• Your websiteSitemap (1,261 URLs): 170 blog pages, including head-to-head posts (Merge, Paragon, Composio, Apideck, Arcade, Pipedream Connect, Rutter vs Nango, a Composio migration guide) and 24 "fix this OAuth error" posts (e.g. "salesforce-oauth-refresh-token-invalid-grant", "google-oauth-invalid-grant-token-has-been-expired-or-revoked"). No events, meetups or webinars pages, and no community page (Community links to Slack). The Salesforce catalog page does not link any of the six Salesforce blog posts.Source
• GitHubNangoHQ/nango has 12,956 stars and was pushed October 23, 2026; the integration-templates repo has 51 stars. Nango's best-known Hacker News story, "Why is OAuth still hard in 2023?", scored 642 points.Source
• Your docsThe docs already hold what the empty catalog pages lack: the agent catalog lists all 1,065 providers with their auth mode (359 OAuth 2, 359 API key, 117 client credentials, 104 basic, 69 two-step, 34 MCP OAuth) and categories (208 productivity, 144 dev tools, 114 marketing, 96 CRM, 74 HR, 55 accounting), and each provider doc has a two-minute quickstart with the first API call. llms.txt is published and robots.txt welcomes AI crawlers.Source

Make the badge link to a short page for builders ("this app uses Nango for integrations"), and give customers who keep it a credit or a featured spot in the gallery.

Every authorised connection becomes a small ad to the next builder.

• Customers want white label

  Keep removal available.

• Your websitePricing: Free ($0, hard-capped: 10 connections, 10 hours compute, 10GB), Pay-as-you-go ($50/mo with $50 in credits; $0.29 per connection, $0.72 per compute hour, $0.5 per GB), Enterprise (custom; connections "as low as $0.01/connection/month at scale"). A Growth add-on at $450/mo cuts requested-integration delivery from 20 days to 5 (Enterprise: 2). "We currently don't have an EU cloud"; BYOC is offered on Enterprise. There is no cost calculator.Source
• Your websiteCustomers page: "Hundreds of fast-growing companies use Nango", while job posts say more than 700 paying customers. Six case studies are featured (Replit, Motion "189 integrations", XY.AI Labs, Semgrep, Plain, Lago; Talkbase and Unthread are in the sitemap but not on the page), all startups or scale-ups. The logo wall of 81 companies includes ServiceNow, Smartsheet, Contentful, Pinecone, Mercor and Zomato, none with a case study.Source

Turn the story into a talk and a long post: content, open source, docs and self-serve. Pitch it to founder and developer-tool events the growth lead is targeting.

Speaking slots reach technical founders, the buyers Nango wants, and the story itself is the proof.

• Sounds like bragging

  Lead with mistakes and numbers.

• HiringEnterprise Account Executive (Founding), posted October 9, 2026: "We have reached mid-seven-figure ARR with a team of 14, almost entirely through inbound demand. Replit, ServiceNow, and Ramp all came to us inbound, and many of our largest customers started by signing up through self-serve." "We believe the enterprise opportunity remains largely untapped." The AE will "Develop repeatable messaging, deal patterns, and sales processes."Source
• Your blogApril 1, 2026: "Nango has raised $7.5M in seed funding, led by Gradient". "More than ten thousand engineering teams have already used Nango"; "The platform processes billions of API requests per month"; "Nango already generates several million in ARR, and we were cashflow positive when we decided to raise."Source
• HiringGrowth & Marketing Lead (Founding), San Francisco, posted September 28, 2026: "make Nango known among developers and technical leaders, from startups with product-market fit to enterprises"; "Grow channels across content, social, partnerships, and paid campaigns"; "Host founder dinners, conference side events, and Nango events"; "Sharpen our messaging and secure speaking opportunities"; "Track relevant awareness, qualified leads, and contribution to pipeline".Source