Cabify's Santiago airport page lets travellers book a transfer "desde $8.990", pay online, in cash or at the counter, and read an FAQ. Spain has no airport page at all (/es/aeropuerto is a 404), even though Madrid has a Cabify Airport category with set airport minimum fares and Avios are tripled on Cabify Airport trips. Arriving travellers searching in English find no Cabify page: the English site has no fares, cities or airports. The new Madrid Growth Analyst is hired to study riders by zone and hub and to make promotional spend efficient; airports are the hub where riders are new and searching.
First action
Write the Madrid page from the Santiago template and the Madrid fare table.
How to measure it
First trips from the airport pages
- Now
- –
- Target
- 5,000 a month
- By
- 2 quarters
Steps
Copy the template
Sections and FAQ from /cl/aeropuerto.
Web and SEO lead 2 days
Fill Madrid facts
Terminals, pickup points, airport fares, waiting time.
Operations Analyst 3 days
Write English and Spanish
Native review of both.
Marketing Manager, Spain 1 week
Add the Avios offer
Triple Avios on Cabify Airport.
Marketing Manager, Spain 1 day
Track links
App download and web booking with source tags.
Growth Analyst (Madrid) 2 days
Publish with hreflang
en and es pairs.
Web and SEO lead 1 day
Measure
First trips and cost per first trip vs paid.
Growth Analyst (Madrid) weekly
Roll out
Barcelona, then Malaga.
Web and SEO lead 1 month
Why it works
Copy the Santiago template for Madrid-Barajas and Barcelona-El Prat, then Malaga: a page in English and Spanish with pickup points by terminal, the airport fares from the fare table, waiting time, the Cabify Airport category, the triple-Avios offer, a booking or app-download button with a tracked link, and an FAQ. Add hreflang between the two languages and measure first trips by source against paid airport campaigns.
Visitors who book their first ride at the airport keep using the app in the city, and organic airport pages lower the cost of the most expensive acquisition moment.
Ready to use
ChecklistAirport page launch list
[ ] /es/aeropuerto/madrid and /en/airport/madrid [ ] Pickup points by terminal (T1-T4) [ ] Airport fares from the fare table [ ] 5 minutes free waiting [ ] Triple Avios on Cabify Airport [ ] Book / download button with source tags [ ] FAQ: luggage, child seats, groups, payment [ ] hreflang en/es [ ] Barcelona and Malaga next
Risks and how to handle them
Airport rules on pickups
Show only the official pickup points and update when they change.
Cannibalises paid traffic
Measure incremental first trips, not total.
Evidence
- Your websiteChile has a dedicated airport page, "Reserva tu traslado al aeropuerto", for Santiago airport: "desde $8.990", a booking widget on the page, premium vans, 24/7 service, payment online, in cash or "en el counter", and an FAQ. Spain has none: cabify.com/es/aeropuerto returns 404.Source
- Your websiteMadrid fare page (/es/tarifas/madrid): Spanish only, no meta description and no hreflang; lists 18 products including Cabify Airport, Taxi, Cabify Electric, Kids, Group and Voltio; Cabify minimum fare from the airport 12,50 EUR and to it 8,00 EUR, an airport pickup supplement of 1,20 EUR and 5 minutes free waiting at airports and stations. The Barcelona, Malaga, Marbella and Sevilla fare pages also have no meta description.Source
- Your websiteAvios page: riders earn Avios on every trip through Cabify Club, with 400 welcome Avios on the first trip; on Cabify Airport trips Avios are tripled (Bronze 3, Silver 9, Gold 15 Avios per euro). The page is in Spanish only.Source
- Your websiteThe English site (/en) has 36 pages: no fare pages, no city pages and no airport page. Its homepage says Cabify is "available in 6 countries and more than 40 cities".Source
- HiringGrowth Analyst (Madrid, posted September 21, 2026): the "guardian of the efficiency and impact of our growth strategies", making sure "promotional investment is optimal"; tracks KPIs such as "GMV/ticket", builds Tableau scorecards, studies riders "by zones, hubs and specific moments" for acquisition, retention and pricing, and audits vouchers, zones and pricing set-ups; the "analytical bridge between Rider Growth strategies and their regional execution" (translated from Spanish).Source