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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 5
  • This quarter · 12
  • Big bets · 3
  • Wildcards · 3
Generated Oct 22, 2026
  1. Programmable
  2. Playbooks
  3. Cabify
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growth playbook · Oct 22, 2026

cabify.com (opens in a new tab)

Cabify growth playbook

Diagnosis

Cabify billed US$950 million in 2025 and is hiring for growth on every side of the marketplace: growth analysts and specialists in Madrid, Bogota and Lima for rider acquisition, promotion efficiency and funnels; an SDR team and RevOps for B2B in Spain; a Strategic Fleets director for supply; and Ads and Logistics teams.

The site leaves easy wins: Chile has an airport booking page but Madrid and Barcelona have none, the English site has no fares or cities for tourists, fare pages lack descriptions, the triple-Avios airport offer is Spanish-only, and the mobile homepage is slow.

This playbook starts with airport and English pages, then measures promotions with holdouts, speeds up B2B follow-up and activation, adds fleet and driver pages, and bets on one airport product and a shared experiment library.

Growth Score

7/10

Biggest Opportunity

Win the airport and the tourist: airport booking pages, English fares and the triple-Avios offer for Spain's busiest arrival points.

Biggest Risk

Uber, Bolt and FreeNow compete on price in Spain and DiDi and inDrive in Latin America, so promotion spend that is not measured for incrementality can grow trips without growing profit.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Give Madrid-Barajas and Barcelona airports the booking page Santiago already has, in English and Spanish

    Write the Madrid page from the Santiago template and the Madrid fare table.

    High impact First result in 1 month
  2. 2

    English fare pages for Spain's tourist cities

    Translate the Madrid fare page.

    High impact First result in 1 month
  3. 3

    Write meta descriptions for every fare page

    Write the Madrid description today.

    Medium impact First result in 2 weeks

02

Your idea portfolio

23 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 1Big bets · 11Fill-ins · 7Reconsider · 4
Effort →

Showing 23 of 23 ideas

This week 5

Quick wins with a clear first action.

  • 01

    Cabify's Santiago airport page lets travellers book a transfer "desde $8.990", pay online, in cash or at the counter, and read an FAQ. Spain has no airport page at all (/es/aeropuerto is a 404), even though Madrid has a Cabify Airport category with set airport minimum fares and Avios are tripled on Cabify Airport trips. Arriving travellers searching in English find no Cabify page: the English site has no fares, cities or airports. The new Madrid Growth Analyst is hired to study riders by zone and hub and to make promotional spend efficient; airports are the hub where riders are new and searching.

    High impactMedium effort First result in 1 month Growth Analyst

    First action

    Write the Madrid page from the Santiago template and the Madrid fare table.

    How to measure it

    First trips from the airport pages

    Now
    –
    Target
    5,000 a month
    By
    2 quarters

    Steps

    1. 1

      Copy the template

      Sections and FAQ from /cl/aeropuerto.

      Web and SEO lead 2 days

    2. 2

      Fill Madrid facts

      Terminals, pickup points, airport fares, waiting time.

      Operations Analyst 3 days

    3. 3

      Write English and Spanish

      Native review of both.

      Marketing Manager, Spain 1 week

    4. 4

      Add the Avios offer

      Triple Avios on Cabify Airport.

      Marketing Manager, Spain 1 day

    5. 5

      Track links

      App download and web booking with source tags.

      Growth Analyst (Madrid) 2 days

    6. 6

      Publish with hreflang

      en and es pairs.

      Web and SEO lead 1 day

    7. 7

      Measure

      First trips and cost per first trip vs paid.

      Growth Analyst (Madrid) weekly

    8. 8

      Roll out

      Barcelona, then Malaga.

      Web and SEO lead 1 month

    First result
    1 month
    Cost
    Writing and web time
    Owner
    Growth Analyst (Madrid)

    Smallest test

    Publish the Madrid page in English and track first trips for a month.

    Why it works

    Copy the Santiago template for Madrid-Barajas and Barcelona-El Prat, then Malaga: a page in English and Spanish with pickup points by terminal, the airport fares from the fare table, waiting time, the Cabify Airport category, the triple-Avios offer, a booking or app-download button with a tracked link, and an FAQ. Add hreflang between the two languages and measure first trips by source against paid airport campaigns.

    Visitors who book their first ride at the airport keep using the app in the city, and organic airport pages lower the cost of the most expensive acquisition moment.

    Ready to use

    ChecklistAirport page launch list

    [ ] /es/aeropuerto/madrid and /en/airport/madrid
    [ ] Pickup points by terminal (T1-T4)
    [ ] Airport fares from the fare table
    [ ] 5 minutes free waiting
    [ ] Triple Avios on Cabify Airport
    [ ] Book / download button with source tags
    [ ] FAQ: luggage, child seats, groups, payment
    [ ] hreflang en/es
    [ ] Barcelona and Malaga next

    Risks and how to handle them

    • Airport rules on pickups

      Show only the official pickup points and update when they change.

    • Cannibalises paid traffic

      Measure incremental first trips, not total.

    Evidence

    • Your websiteChile has a dedicated airport page, "Reserva tu traslado al aeropuerto", for Santiago airport: "desde $8.990", a booking widget on the page, premium vans, 24/7 service, payment online, in cash or "en el counter", and an FAQ. Spain has none: cabify.com/es/aeropuerto returns 404.Source
    • Your websiteMadrid fare page (/es/tarifas/madrid): Spanish only, no meta description and no hreflang; lists 18 products including Cabify Airport, Taxi, Cabify Electric, Kids, Group and Voltio; Cabify minimum fare from the airport 12,50 EUR and to it 8,00 EUR, an airport pickup supplement of 1,20 EUR and 5 minutes free waiting at airports and stations. The Barcelona, Malaga, Marbella and Sevilla fare pages also have no meta description.Source
    • Your websiteAvios page: riders earn Avios on every trip through Cabify Club, with 400 welcome Avios on the first trip; on Cabify Airport trips Avios are tripled (Bronze 3, Silver 9, Gold 15 Avios per euro). The page is in Spanish only.Source
    • Your websiteThe English site (/en) has 36 pages: no fare pages, no city pages and no airport page. Its homepage says Cabify is "available in 6 countries and more than 40 cities".Source
    • HiringGrowth Analyst (Madrid, posted September 21, 2026): the "guardian of the efficiency and impact of our growth strategies", making sure "promotional investment is optimal"; tracks KPIs such as "GMV/ticket", builds Tableau scorecards, studies riders "by zones, hubs and specific moments" for acquisition, retention and pricing, and audits vouchers, zones and pricing set-ups; the "analytical bridge between Rider Growth strategies and their regional execution" (translated from Spanish).Source
  • 02

    Spain has 13 fare pages, all in Spanish, while the English site has 36 pages and no fares. Tourists in Madrid, Barcelona, Malaga, Marbella, Sevilla, Valencia and Alicante search in English for ride prices.

    High impactLow effort First result in 1 month Web and SEO lead

    First action

    Translate the Madrid fare page.

    How to measure it

    English fare-page visits

    Now
    –
    Target
    20,000 a month
    By
    2 quarters

    Steps

    1. 1

      Pick cities

      Seven tourist cities.

      Marketing Manager, Spain 1 day

    2. 2

      Translate

      Fare tables and notes.

      Marketing Manager, Spain 1 week

    3. 3

      Publish

      Under /en.

      Web and SEO lead 2 days

    4. 4

      Add hreflang

      es and en pairs.

      Web and SEO lead 1 day

    5. 5

      Link

      From the English homepage.

      Web and SEO lead 1 hour

    6. 6

      Track

      Search Console by language.

      Web and SEO lead monthly

    First result
    1 month
    Cost
    Translation time
    Owner
    Web and SEO lead

    Smallest test

    Publish Madrid and Barcelona first.

    Why it works

    Publish English versions of the fare pages for the seven tourist cities, with the same tables, a short "how to ride with Cabify" section, and hreflang linking each pair. Link them from the English homepage.

    English searchers land on prices they can read, and the pages support the airport pages.

    Risks and how to handle them

    • Fares change

      Generate both languages from the same fare data.

    Evidence

    • Your websiteMadrid fare page (/es/tarifas/madrid): Spanish only, no meta description and no hreflang; lists 18 products including Cabify Airport, Taxi, Cabify Electric, Kids, Group and Voltio; Cabify minimum fare from the airport 12,50 EUR and to it 8,00 EUR, an airport pickup supplement of 1,20 EUR and 5 minutes free waiting at airports and stations. The Barcelona, Malaga, Marbella and Sevilla fare pages also have no meta description.Source
    • Your websiteThe English site (/en) has 36 pages: no fare pages, no city pages and no airport page. Its homepage says Cabify is "available in 6 countries and more than 40 cities".Source
    • Your websiteSitemaps (October 21, 2026): Spain 157 pages, Argentina 127, Chile 134, Colombia 118, Peru 135, Uruguay 99, English 36, plus separate blog sitemaps; 13 Spanish city fare pages (A Coruna to Zaragoza) but only one Spanish driver city page (Madrid) and one in Chile (Santiago).Source
  • 03

    The Madrid, Barcelona, Malaga, Marbella and Sevilla fare pages have no meta description, so search results show whatever text Google picks, often menu items.

    Medium impactLow effort First result in 2 weeks Web and SEO lead

    First action

    Write the Madrid description today.

    How to measure it

    Fare-page search CTR

    Now
    –
    Target
    +15%
    By
    60 days

    Steps

    1. 1

      List pages

      Every country's fare pages.

      Web and SEO lead 1 hour

    2. 2

      Write descriptions

      City, categories, price.

      Marketing Manager, Spain 1 day

    3. 3

      Add to the template

      Generated from fare data.

      Web and SEO lead 1 day

    4. 4

      Check

      Search Console snippets.

      Web and SEO lead 2 weeks

    5. 5

      Compare

      CTR before and after.

      Growth Analyst (Madrid) 1 month

    6. 6

      Extend

      Blog and business pages.

      Web and SEO lead 1 month

    First result
    2 weeks
    Cost
    $0
    Owner
    Web and SEO lead

    Smallest test

    Fix the five largest cities.

    Why it works

    Write a description per city with the main categories and a starting price ("Cabify in Sevilla: VTC, taxi and airport rides from X EUR. See all fares.") for all fare pages in every country.

    Clear search snippets raise click-through on high-intent price searches at almost no cost.

    Risks and how to handle them

    • Google rewrites snippets

      Keep descriptions specific so they are used.

    Evidence

    • Your websiteMadrid fare page (/es/tarifas/madrid): Spanish only, no meta description and no hreflang; lists 18 products including Cabify Airport, Taxi, Cabify Electric, Kids, Group and Voltio; Cabify minimum fare from the airport 12,50 EUR and to it 8,00 EUR, an airport pickup supplement of 1,20 EUR and 5 minutes free waiting at airports and stations. The Barcelona, Malaga, Marbella and Sevilla fare pages also have no meta description.Source
    • Your websiteSitemaps (October 21, 2026): Spain 157 pages, Argentina 127, Chile 134, Colombia 118, Peru 135, Uruguay 99, English 36, plus separate blog sitemaps; 13 Spanish city fare pages (A Coruna to Zaragoza) but only one Spanish driver city page (Madrid) and one in Chile (Santiago).Source
  • 04

    Google's mobile test puts the /es homepage hero image at 10.1 s to paint, with 329 ms of blocking time; real visitors wait 3.6 s at the 75th percentile, above Google's 2.5 s line. Most rider and driver sign-ups start on a phone.

    High impactMedium effort First result in 1 month Web and SEO lead

    First action

    Run the PageSpeed report and list the hero image's weight and load order.

    How to measure it

    75th percentile LCP

    Now
    –
    Target
    under 2.5 s
    By
    90 days

    Steps

    1. 1

      Diagnose

      Image, fonts, tags.

      Web and SEO lead 1 day

    2. 2

      Resize the hero

      Mobile sizes and modern format.

      Web and SEO lead 2 days

    3. 3

      Preload it

      High fetch priority.

      Web and SEO lead 1 hour

    4. 4

      Delay tags

      Chat, ads and analytics after paint.

      Web and SEO lead 1 week

    5. 5

      Re-test

      Key templates.

      Web and SEO lead 1 day

    6. 6

      Watch field data

      Monthly.

      Growth Analyst (Madrid) monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Web and SEO lead

    Smallest test

    Fix the hero image on /es first.

    Why it works

    Serve the hero in a modern format at mobile size, preload it, delay non-essential tags and widgets until after first paint, and re-test the homepage, fare and driver pages.

    A faster first screen lifts sign-ups for riders, drivers and companies from every channel.

    Risks and how to handle them

    • Tracking gaps from delayed tags

      Check analytics counts after the change.

    Evidence

    • Google PageSpeedSpain homepage (/es) on mobile: performance 62, lab Largest Contentful Paint 10.1 s on the hero image, Total Blocking Time 329 ms; desktop 86. Real Chrome visitors: LCP 3.6 s at the 75th percentile (above the 2.5 s "good" line), INP 187 ms and CLS 0.02 good.Source
  • 05

    Every job post says Cabify is in 93 cities across Spain, Portugal and Latin America, while the country menu lists six countries without Portugal and the English homepage says "more than 40 cities". Press, partners, advertisers and AI assistants copy whichever number they see.

    Medium impactLow effort First result in 2 weeks Communications team

    First action

    Confirm today's city count with operations.

    How to measure it

    Pages updated

    Now
    –
    Target
    All key pages
    By
    1 month

    Steps

    1. 1

      Agree figures

      With operations and finance.

      Communications team 2 days

    2. 2

      Update job template

      Greenhouse description.

      Talent Acquisition 1 hour

    3. 3

      Update homepages

      English and Spanish.

      Web and SEO lead 1 day

    4. 4

      Update press kit

      Presentation and page.

      Communications team 2 days

    5. 5

      Add numbers block

      Dated, on the press page.

      Communications team 1 day

    6. 6

      Review quarterly

      Same owner.

      Communications team quarterly

    First result
    2 weeks
    Cost
    $0
    Owner
    Communications team

    Smallest test

    Update the job template today.

    Why it works

    Agree the current figures (countries, cities, riders, drivers, companies) and update the job template, English and Spanish homepages, press kit and Ads pages; add a dated "Cabify in numbers" block to the press page.

    Consistent facts make Cabify easier to quote and avoid doubts with advertisers and partners.

    Risks and how to handle them

    • Numbers change often

      Show the date with every figure.

    Evidence

    • HiringThe company description in every job post says Cabify is in "93 cities in Spain, Portugal and Latin America" (translated), while the site's country menu lists Argentina, Chile, Colombia, Spain, Peru and Uruguay and the English homepage says "more than 40 cities".Source
    • Your websiteThe English site (/en) has 36 pages: no fare pages, no city pages and no airport page. Its homepage says Cabify is "available in 6 countries and more than 40 cities".Source
    • News coverageCabify billed US$950 million in 2025, up 10.7%, with gross profit of US$141.4 million and EBITDA of US$31 million; it operates in six countries and launched an ESG plan for 2026-2029 (June 2026).Source

This quarter 12

The core plays for the next three months.

  • 06

    The Madrid Growth Analyst must keep promotional spend efficient and audit vouchers, zones and pricing, and the Bogota analyst must set a control group and success criterion before every launch. Without holdouts, vouchers often pay riders for trips they would have taken anyway.

    High impactMedium effort First result in 1 quarter Growth Analyst

    First action

    Add a 10% holdout to next week's largest voucher campaign.

    How to measure it

    Incremental trips per euro

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Set the rule

      Holdout on every campaign.

      Growth Analyst (Madrid) 1 week

    2. 2

      Build the scorecard

      Incremental trips and GMV per euro.

      Growth Analyst (Madrid) 1 month

    3. 3

      Run in Spain

      All campaigns.

      Growth Analyst (Madrid) 1 month

    4. 4

      Extend to Latin America

      Bogota and Lima analysts.

      Growth Analyst (Bogota) 1 month

    5. 5

      Reallocate weekly

      Budget to winners.

      Growth Rider Manager weekly

    6. 6

      Review quarterly

      Learnings by country.

      Growth Analyst (Madrid) quarterly

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Growth Analyst (Madrid)

    Smallest test

    Run one campaign with a holdout.

    Why it works

    Make a holdout mandatory for every promotion, report incremental trips and GMV per euro of discount in one Tableau scorecard for all six countries, and move budget weekly to the campaigns with the highest incremental return.

    Measuring incrementality usually frees a large share of discount spend for the campaigns that actually create trips.

    Risks and how to handle them

    • Holdouts cost short-term trips

      Keep them small and time-limited.

    Evidence

    • HiringGrowth Analyst (Madrid, posted September 21, 2026): the "guardian of the efficiency and impact of our growth strategies", making sure "promotional investment is optimal"; tracks KPIs such as "GMV/ticket", builds Tableau scorecards, studies riders "by zones, hubs and specific moments" for acquisition, retention and pricing, and audits vouchers, zones and pricing set-ups; the "analytical bridge between Rider Growth strategies and their regional execution" (translated from Spanish).Source
    • HiringGrowth Analyst (Bogotá): analyses the user funnel, proposes acquisition initiatives "each with a clear hypothesis and an estimated impact", and defines measurement before launch: "control group, main metric, alert indicators and success criterion" (translated).Source
    • HiringGrowth Specialist (Lima, posted October 5, 2026): campaigns that "grow audiences and reinforce brand positioning", optimising "conversion funnels" to "increase trips" (translated). A Growth Rider Manager in Buenos Aires owns active riders and "recurrence", and "the discount and digital performance campaign budget".Source
  • 07

    The Growth Rider Manager in Buenos Aires owns active riders and "recurrence". A rider who used to commute at 8am needs a different message from one who only rode to the airport.

    High impactMedium effort First result in 1 quarter Growth Rider Manager

    First action

    Count lapsed riders by main trip pattern in one city.

    How to measure it

    90-day lapsed riders reactivated

    Now
    –
    Target
    8%
    By
    2 quarters

    Steps

    1. 1

      Define patterns

      Four groups.

      Growth Analyst (Madrid) 1 week

    2. 2

      Write messages

      One per pattern.

      Marketing Manager, Spain 1 week

    3. 3

      Set timing

      Before the usual trip time.

      Growth Specialist (Lima) 1 week

    4. 4

      Launch with holdouts

      One city.

      Growth Rider Manager 1 month

    5. 5

      Measure

      Reactivation and repeat trips.

      Growth Analyst (Madrid) monthly

    6. 6

      Scale

      All cities.

      Growth Rider Manager 1 quarter

    First result
    1 quarter
    Cost
    Offer budget
    Owner
    Growth Rider Manager

    Smallest test

    Test the commute group in Madrid.

    Why it works

    Segment riders who stopped in the last 90 days by their main pattern (commute, nightlife, airport, weekend), and send each a message and offer matched to that trip at the right time, with holdouts.

    Matched timing and offers bring back more riders for less discount than blanket coupons.

    Risks and how to handle them

    • Over-messaging

      One message per rider per month.

    Evidence

    • HiringGrowth Specialist (Lima, posted October 5, 2026): campaigns that "grow audiences and reinforce brand positioning", optimising "conversion funnels" to "increase trips" (translated). A Growth Rider Manager in Buenos Aires owns active riders and "recurrence", and "the discount and digital performance campaign budget".Source
    • HiringGrowth Analyst (Madrid, posted September 21, 2026): the "guardian of the efficiency and impact of our growth strategies", making sure "promotional investment is optimal"; tracks KPIs such as "GMV/ticket", builds Tableau scorecards, studies riders "by zones, hubs and specific moments" for acquisition, retention and pricing, and audits vouchers, zones and pricing set-ups; the "analytical bridge between Rider Growth strategies and their regional execution" (translated from Spanish).Source
    • HiringGrowth Analyst (Bogotá): analyses the user funnel, proposes acquisition initiatives "each with a clear hypothesis and an estimated impact", and defines measurement before launch: "control group, main metric, alert indicators and success criterion" (translated).Source
  • 08

    Cabify Promo is a cheaper category switched on when demand is low. Riders who can wait (students, errands, leisure) would ride more if they knew when it is on, and the marketplace fills idle time.

    Medium impactLow effort First result in 1 quarter Growth Specialist

    First action

    Size how often Promo is active by hour in Madrid.

    How to measure it

    Low-demand-hour trips

    Now
    –
    Target
    +10%
    By
    2 quarters

    Steps

    1. 1

      Size Promo hours

      By city and hour.

      Growth Analyst (Madrid) 1 week

    2. 2

      Design the opt-in

      In-app setting.

      Senior Product Manager 2 weeks

    3. 3

      Build alerts

      Push when Promo turns on nearby.

      Senior Product Manager 1 month

    4. 4

      Test

      One city with a holdout.

      Growth Specialist (Lima) 1 month

    5. 5

      Measure cannibalisation

      Full-price trips lost.

      Growth Analyst (Madrid) 1 month

    6. 6

      Decide

      Scale or stop.

      Growth Rider Manager 1 week

    First result
    1 quarter
    Cost
    Product time
    Owner
    Growth Specialist (Lima)

    Smallest test

    Send a manual Promo alert to an opted-in group.

    Why it works

    Let riders opt in to a "Promo is on near you" alert, test it in one city, and measure extra trips in low-demand hours against cannibalised full-price trips.

    It turns idle driver time into trips without a blanket discount, and gives price-sensitive riders a reason to keep the app.

    Risks and how to handle them

    • Riders wait for Promo

      Limit alerts to opted-in riders and low-demand hours.

    Evidence

    • Your websiteSpain also offers Cabify Promo, a cheaper VTC or taxi category "activated at times when lower demand is identified", Cabify Access, deliveries (Envios), electric motorbikes and Voltio; corporate content includes a "Barometro de movilidad corporativa Espana 2026" and a Madrid edition.Source
    • HiringGrowth Specialist (Lima, posted October 5, 2026): campaigns that "grow audiences and reinforce brand positioning", optimising "conversion funnels" to "increase trips" (translated). A Growth Rider Manager in Buenos Aires owns active riders and "recurrence", and "the discount and digital performance campaign budget".Source
    • HiringGrowth Analyst (Madrid, posted September 21, 2026): the "guardian of the efficiency and impact of our growth strategies", making sure "promotional investment is optimal"; tracks KPIs such as "GMV/ticket", builds Tableau scorecards, studies riders "by zones, hubs and specific moments" for acquisition, retention and pricing, and audits vouchers, zones and pricing set-ups; the "analytical bridge between Rider Growth strategies and their regional execution" (translated from Spanish).Source
  • 09

    Companies can sign up at app.cabify.com/signup, and the SDR Lead is hired to grow qualified B2B leads in Spain while RevOps adds AI to "prospecting, qualification and activation". A 200-employee company that signs up alone may never be called.

    High impactMedium effort First result in 1 quarter SDR Lead

    First action

    Measure today's time from company sign-up to first contact.

    How to measure it

    Large sign-ups contacted in 1 hour

    Now
    –
    Target
    90%
    By
    1 quarter

    Steps

    1. 1

      Measure speed

      Current time to contact.

      SDR Lead 1 day

    2. 2

      Enrich sign-ups

      Size and sector.

      Revenue Operations Senior Manager 2 weeks

    3. 3

      Set routing

      Thresholds in Salesforce.

      Salesforce Senior Specialist 1 week

    4. 4

      Write openers

      By sector.

      SDR Lead 1 week

    5. 5

      Automate small accounts

      Activation emails.

      Revenue Operations Senior Manager 2 weeks

    6. 6

      Track

      Conversion by speed.

      Revenue Operations Senior Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    SDR Lead

    Smallest test

    Call one week's large sign-ups within an hour.

    Why it works

    Enrich each new company sign-up (size, sector, location), send larger ones to an SDR within an hour with a sector-matched opening, and give small ones an automated first-month activation path.

    Fast, relevant contact turns self-serve sign-ups into larger accounts, and the automation fits the RevOps brief.

    Risks and how to handle them

    • Bad enrichment

      SDRs check before calling.

    Evidence

    • HiringB2B hiring in Madrid: an SDR Lead to grow "qualified leads" for B2B sales in Spain, an SDR, Sales Executives, a Salesforce Senior Specialist and a Revenue Operations Senior Manager to apply "artificial intelligence and automation to optimise prospecting, qualification and activation of clients", map the B2B journey "from onboarding to retention" and use automation platforms "such as Braze" (translated). A B2B Growth and Sales Ops intern runs "automated workflows with Claude".Source
    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
  • 10

    Cabify says 40,000 companies use it in Spain, but the business page shows five one-line quotes, and the 15 solution pages (healthcare, hospitality, airlines, contact centres, events and more) have no measured results.

    High impactMedium effort First result in 2 quarters Marketing Manager

    First action

    Ask account managers for one strong client per sector.

    How to measure it

    Solution-page leads

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Pick clients

      One per sector.

      Account Manager (Success) 2 weeks

    2. 2

      Interview

      Results and quotes.

      Marketing Manager, Spain 1 month

    3. 3

      Write

      Same format.

      Marketing Manager, Spain 1 month

    4. 4

      Approve

      Client sign-off.

      Account Manager (Success) 2 weeks

    5. 5

      Publish

      On solution pages.

      Web and SEO lead 1 week

    6. 6

      Use in outreach

      SDR sequences.

      SDR Lead ongoing

    First result
    2 quarters
    Cost
    Staff time only
    Owner
    Marketing Manager, Spain

    Smallest test

    Publish two case studies.

    Why it works

    Write one case study per solution with the problem, set-up, trips, cost or time saved and employee satisfaction, and put it on the matching page and in SDR sequences.

    Sector proof shortens B2B sales and gives SDRs a reason to call each industry.

    Risks and how to handle them

    • Clients decline to be named

      Offer anonymised versions by sector.

    Evidence

    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
    • HiringB2B hiring in Madrid: an SDR Lead to grow "qualified leads" for B2B sales in Spain, an SDR, Sales Executives, a Salesforce Senior Specialist and a Revenue Operations Senior Manager to apply "artificial intelligence and automation to optimise prospecting, qualification and activation of clients", map the B2B journey "from onboarding to retention" and use automation platforms "such as Braze" (translated). A B2B Growth and Sales Ops intern runs "automated workflows with Claude".Source
  • 11

    Cabify publishes a corporate mobility barometer for Spain and Madrid. A static report is read once; a benchmark a company can fill in creates a lead.

    Medium impactMedium effort First result in 1 quarter Revenue Operations Senior Man…

    First action

    Pick five benchmark figures from the barometer.

    How to measure it

    Completed benchmarks

    Now
    –
    Target
    150 a month
    By
    2 quarters

    Steps

    1. 1

      Pick figures

      From the barometer.

      Marketing Manager, Spain 1 week

    2. 2

      Design the form

      Six inputs.

      Senior Product Manager 2 weeks

    3. 3

      Build

      On the business site.

      Web and SEO lead 2 weeks

    4. 4

      Route leads

      To SDRs.

      Revenue Operations Senior Manager 1 week

    5. 5

      Promote

      LinkedIn and email.

      Marketing Manager, Spain ongoing

    6. 6

      Measure

      Leads to deals.

      Revenue Operations Senior Manager monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Revenue Operations Senior Manager

    Smallest test

    Run the benchmark by email with ten prospects.

    Why it works

    Build a short form: employees, sites, shifts and current transport spend; it compares the company with the barometer's averages and suggests a mobility plan, then offers a call with an SDR.

    Prospects get a personal answer, and SDRs get context for the call.

    Risks and how to handle them

    • Small samples by sector

      Show ranges, not single figures.

    Evidence

    • Your websiteSpain also offers Cabify Promo, a cheaper VTC or taxi category "activated at times when lower demand is identified", Cabify Access, deliveries (Envios), electric motorbikes and Voltio; corporate content includes a "Barometro de movilidad corporativa Espana 2026" and a Madrid edition.Source
    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
    • HiringB2B hiring in Madrid: an SDR Lead to grow "qualified leads" for B2B sales in Spain, an SDR, Sales Executives, a Salesforce Senior Specialist and a Revenue Operations Senior Manager to apply "artificial intelligence and automation to optimise prospecting, qualification and activation of clients", map the B2B journey "from onboarding to retention" and use automation platforms "such as Braze" (translated). A B2B Growth and Sales Ops intern runs "automated workflows with Claude".Source
  • 12

    RevOps is asked to map the B2B journey from onboarding to retention, with Braze as an example tool. New company accounts that do not get employees riding in the first month rarely grow.

    High impactMedium effort First result in 1 quarter Revenue Operations Senior Man…

    First action

    Find the activation milestones of the best-retained accounts.

    How to measure it

    Activated in 30 days

    Now
    –
    Target
    60%
    By
    2 quarters

    Steps

    1. 1

      Find milestones

      From retained accounts.

      Commercial Growth Specialist 2 weeks

    2. 2

      Build journeys

      Admin and employee emails.

      Revenue Operations Senior Manager 1 month

    3. 3

      Set day-14 alert

      In Salesforce.

      Salesforce Senior Specialist 1 week

    4. 4

      Call laggards

      Account managers.

      Account Manager (Success) ongoing

    5. 5

      Measure

      Activation and revenue.

      Revenue Operations Senior Manager monthly

    6. 6

      Improve

      Monthly.

      Revenue Operations Senior Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Revenue Operations Senior Manager

    Smallest test

    Run the journey for one month's new accounts.

    Why it works

    Define activation (admins set up, cost centres, ten employees with a first trip, first invoice), build Braze journeys for admins and employees, and flag accounts behind on day 14 for a call.

    Faster activation lifts revenue per account and lowers early churn.

    Risks and how to handle them

    • Admins ignore emails

      Add WhatsApp, which the business page already offers.

    Evidence

    • HiringB2B hiring in Madrid: an SDR Lead to grow "qualified leads" for B2B sales in Spain, an SDR, Sales Executives, a Salesforce Senior Specialist and a Revenue Operations Senior Manager to apply "artificial intelligence and automation to optimise prospecting, qualification and activation of clients", map the B2B journey "from onboarding to retention" and use automation platforms "such as Braze" (translated). A B2B Growth and Sales Ops intern runs "automated workflows with Claude".Source
    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
  • 13

    The new Strategic Fleets director is building a network of fleet operators as partners, with analysts focused on partner activation. The fleets page explains the platform but gives an operator no numbers.

    High impactMedium effort First result in 2 quarters Business Unit Director Strate…

    First action

    Agree the ranges with fleet development.

    How to measure it

    Fleet leads

    Now
    –
    Target
    30 a month
    By
    2 quarters

    Steps

    1. 1

      Agree ranges

      By city.

      Fleet Development Analyst 2 weeks

    2. 2

      Design

      Inputs and output.

      Senior Product Manager 2 weeks

    3. 3

      Build

      On the fleets page.

      Web and SEO lead 2 weeks

    4. 4

      Route

      To fleet development.

      Fleet Development Analyst 1 week

    5. 5

      Promote

      Operator associations.

      Business Unit Director - Strategic Fleets ongoing

    6. 6

      Measure

      Leads to active licences.

      Fleet Development Analyst monthly

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Business Unit Director Strategic Fleets

    Smallest test

    Share a spreadsheet with five operators.

    Why it works

    Add a calculator for operators: vehicles, hours per day, city; it shows expected trips and revenue ranges and Cabify's partner support, then books a call with fleet development.

    Operators decide on numbers; a calculator brings in qualified partners and supports the supply growth the marketplace needs.

    Risks and how to handle them

    • Promised earnings

      Show ranges with clear assumptions.

    Evidence

    • HiringFleet partners: a Business Unit Director - Strategic Fleets to turn fleet operators "from transactional suppliers into strategic partners of the marketplace", a Fleet Development Analyst for partner "retention and activation" and licence activation, and a Fleet Development Success Key Accounts Specialist for Madrid and Barcelona (posted October 20, 2026) (translated).Source
    • Your websiteSitemaps (October 21, 2026): Spain 157 pages, Argentina 127, Chile 134, Colombia 118, Peru 135, Uruguay 99, English 36, plus separate blog sitemaps; 13 Spanish city fare pages (A Coruna to Zaragoza) but only one Spanish driver city page (Madrid) and one in Chile (Santiago).Source
  • 14

    Spain has 13 fare pages but only one driver city page (Madrid). Drivers search for "conducir VTC en Valencia" or in Barcelona and Malaga.

    Medium impactLow effort First result in 1 quarter Fleet Development Analyst

    First action

    Rank cities by driver shortage.

    How to measure it

    Driver sign-ups from city pages

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Rank cities

      By supply gap.

      Fleet Development Analyst 1 week

    2. 2

      Write template

      From the Madrid page.

      Marketing Manager, Spain 1 week

    3. 3

      Fill local facts

      Licences and support.

      Operations Analyst 2 weeks

    4. 4

      Publish

      Twelve pages.

      Web and SEO lead 2 weeks

    5. 5

      Tag sign-ups

      By city.

      Growth Analyst (Madrid) 1 day

    6. 6

      Measure

      Sign-ups to first trips.

      Fleet Development Analyst monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Fleet Development Analyst

    Smallest test

    Publish Barcelona and Valencia first.

    Why it works

    Add driver pages for each city: requirements, licence types, taxi and fleet options, local support and earnings examples, with a sign-up link tagged by city.

    Local pages bring drivers where supply is short, at low cost.

    Risks and how to handle them

    • Rules differ by region

      Check each region's VTC rules.

    Evidence

    • Your websiteSitemaps (October 21, 2026): Spain 157 pages, Argentina 127, Chile 134, Colombia 118, Peru 135, Uruguay 99, English 36, plus separate blog sitemaps; 13 Spanish city fare pages (A Coruna to Zaragoza) but only one Spanish driver city page (Madrid) and one in Chile (Santiago).Source
    • HiringFleet partners: a Business Unit Director - Strategic Fleets to turn fleet operators "from transactional suppliers into strategic partners of the marketplace", a Fleet Development Analyst for partner "retention and activation" and licence activation, and a Fleet Development Success Key Accounts Specialist for Madrid and Barcelona (posted October 20, 2026) (translated).Source
  • 15

    Cabify is hiring an in-car operations lead for Ads (wraps, tablets, on-top screens). Airport riders are travellers with spending ahead of them, which hotels, attractions, airlines and retailers pay to reach.

    Medium impactMedium effort First result in 2 quarters Responsable de Operaciones In…

    First action

    Count monthly airport trips in Madrid and Barcelona.

    How to measure it

    Travel-package bookings

    Now
    –
    Target
    10 campaigns
    By
    2 quarters

    Steps

    1. 1

      Size the audience

      Airport trips and riders.

      Growth Analyst (Madrid) 1 week

    2. 2

      Build the package

      Placements and prices.

      Cabify Ads sales 2 weeks

    3. 3

      Create a media kit

      English and Spanish.

      Marketing Manager, Spain 2 weeks

    4. 4

      Pitch

      Tourism and hotel brands.

      Cabify Ads sales 1 quarter

    5. 5

      Run and report

      Per campaign.

      Responsable de Operaciones In-Car (Cabify Ads) ongoing

    6. 6

      Renew

      Seasonal campaigns.

      Cabify Ads sales quarterly

    First result
    2 quarters
    Cost
    Sales time
    Owner
    Responsable de Operaciones In Car (Cabify Ads)

    Smallest test

    Pitch one tourism board.

    Why it works

    Build a travel package: airport routes, in-car screens and in-app placements on airport trips, with reporting by campaign. Pitch it to tourism boards, hotel groups and attractions in Madrid and Barcelona.

    A clear audience package lifts ad revenue per trip and links Ads to the airport pages.

    Risks and how to handle them

    • Rider annoyance

      Cap ads per trip.

    Evidence

    • HiringOther growth lines hiring: a Cabify Ads in-car operations lead in Madrid (vehicle wraps, tablets and on-top screens for advertising campaigns); Cabify Logistics sales in Buenos Aires, Lima and Bogotá; airport sales and operations supervisors at Santiago airport; a press and communications intern in Santiago.Source
    • Your websiteCabify Ads sells online (in-app) and offline (vehicle wraps and in-car screens) advertising, with pages in Spanish and English and a contact form.Source
    • Your websiteAvios page: riders earn Avios on every trip through Cabify Club, with 400 welcome Avios on the first trip; on Cabify Airport trips Avios are tripled (Bronze 3, Silver 9, Gold 15 Avios per euro). The page is in Spanish only.Source
  • 16

    Cabify Logistics is hiring sales in Buenos Aires, Lima and Bogota to win e-commerce clients. Small online shops compare delivery prices before they talk to sales.

    Medium impactMedium effort First result in 2 quarters Logistics Sales Development R…

    First action

    Agree price bands for Lima.

    How to measure it

    New logistics shops

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Set price bands

      By zone and size.

      Logistics Sales Development Representative 2 weeks

    2. 2

      Design page

      Calculator and sign-up.

      Senior Product Manager 2 weeks

    3. 3

      Build

      Per city.

      Web and SEO lead 1 month

    4. 4

      Route large shops

      To sales.

      Logistics Sales Development Representative 1 week

    5. 5

      Promote

      Shop platforms and social.

      Marketing Manager, Spain ongoing

    6. 6

      Measure

      Sign-ups to shipments.

      Logistics Sales Development Representative monthly

    First result
    2 quarters
    Cost
    Developer time
    Owner
    Logistics Sales Development Representative

    Smallest test

    Publish the Lima calculator first.

    Why it works

    Add a city page with a price calculator for same-day delivery by zone and parcel size, a sign-up for small shops and a sales path for larger ones.

    A self-serve price lowers the cost of winning small shops and feeds qualified larger leads to SDRs.

    Risks and how to handle them

    • Prices vary too much

      Show "from" prices and confirm at booking.

    Evidence

    • HiringOther growth lines hiring: a Cabify Ads in-car operations lead in Madrid (vehicle wraps, tablets and on-top screens for advertising campaigns); Cabify Logistics sales in Buenos Aires, Lima and Bogotá; airport sales and operations supervisors at Santiago airport; a press and communications intern in Santiago.Source
    • HiringB2B hiring in Madrid: an SDR Lead to grow "qualified leads" for B2B sales in Spain, an SDR, Sales Executives, a Salesforce Senior Specialist and a Revenue Operations Senior Manager to apply "artificial intelligence and automation to optimise prospecting, qualification and activation of clients", map the B2B journey "from onboarding to retention" and use automation platforms "such as Braze" (translated). A B2B Growth and Sales Ops intern runs "automated workflows with Claude".Source
  • 17

    Cabify has a hospitality solution for businesses. Hotels are asked daily for rides to the airport and the old town by guests who may not have the app.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    List 30 hotels near Cabify's busiest zones.

    How to measure it

    Hotel-code first trips

    Now
    –
    Target
    1,500 a month
    By
    2 quarters

    Steps

    1. 1

      List hotels

      Thirty.

      Marketing Manager, Spain 1 week

    2. 2

      Design the offer

      Guest and hotel.

      Growth Analyst (Madrid) 1 week

    3. 3

      Print codes

      Desk cards.

      Marketing Manager, Spain 1 week

    4. 4

      Sign hotels

      Visits.

      Sales Executive 1 month

    5. 5

      Report

      Monthly to hotels.

      Growth Analyst (Madrid) monthly

    6. 6

      Scale

      Malaga and Sevilla.

      Marketing Manager, Spain 1 quarter

    First result
    1 quarter
    Cost
    Offer budget
    Owner
    Marketing Manager, Spain

    Smallest test

    Sign five hotels.

    Why it works

    Offer hotels a desk QR code with a first-ride offer for guests and a monthly report, plus business accounts for staff and guest transfers. Start with 30 hotels in Madrid and Barcelona.

    Hotels add trusted distribution to arriving travellers, and each guest is a new rider.

    Risks and how to handle them

    • Hotels prefer taxi stands

      Offer a business account for their own transfers.

    Evidence

    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
    • Your websiteChile has a dedicated airport page, "Reserva tu traslado al aeropuerto", for Santiago airport: "desde $8.990", a booking widget on the page, premium vans, 24/7 service, payment online, in cash or "en el counter", and an FAQ. Spain has none: cabify.com/es/aeropuerto returns 404.Source

Big bets 3

Larger plays that can change the trajectory.

  • 18

    Santiago already has an airport booking flow and counter, Madrid has a Cabify Airport category, and Avios triple on airport trips. Airports are where riders are new and spend most.

    High impactHigh effort First result in 3 quarters Senior Product Manager

    First action

    Compare airport trips and ratings across the five hubs.

    How to measure it

    Airport first trips

    Now
    –
    Target
    +40%
    By
    1 year

    Steps

    1. 1

      Compare hubs

      Trips, ratings, wait times.

      Growth Analyst (Madrid) 1 month

    2. 2

      Design

      Flight-number booking.

      Senior Product Manager 1 quarter

    3. 3

      Build

      Delay tracking and meeting points.

      Senior Product Manager 2 quarters

    4. 4

      Counters

      Where volume justifies.

      Operations Director 1 quarter

    5. 5

      Launch

      Madrid first.

      Senior Product Manager 1 month

    6. 6

      Measure

      First trips and repeat use.

      Growth Analyst (Madrid) monthly

    First result
    3 quarters
    Cost
    Product and operations
    Owner
    Senior Product Manager

    Smallest test

    Add flight-number booking in Madrid only.

    Why it works

    Build one airport product for Madrid, Barcelona, Santiago, Lima and Bogota: book by flight number, automatic wait for delays, meeting point by terminal, fixed or quoted price, and counters where volume justifies them.

    A reliable airport product wins travellers, business travel accounts and Ads audiences at once.

    Risks and how to handle them

    • Airport concessions

      Work with each airport's rules.

    Evidence

    • Your websiteChile has a dedicated airport page, "Reserva tu traslado al aeropuerto", for Santiago airport: "desde $8.990", a booking widget on the page, premium vans, 24/7 service, payment online, in cash or "en el counter", and an FAQ. Spain has none: cabify.com/es/aeropuerto returns 404.Source
    • Your websiteMadrid fare page (/es/tarifas/madrid): Spanish only, no meta description and no hreflang; lists 18 products including Cabify Airport, Taxi, Cabify Electric, Kids, Group and Voltio; Cabify minimum fare from the airport 12,50 EUR and to it 8,00 EUR, an airport pickup supplement of 1,20 EUR and 5 minutes free waiting at airports and stations. The Barcelona, Malaga, Marbella and Sevilla fare pages also have no meta description.Source
    • Your websiteAvios page: riders earn Avios on every trip through Cabify Club, with 400 welcome Avios on the first trip; on Cabify Airport trips Avios are tripled (Bronze 3, Silver 9, Gold 15 Avios per euro). The page is in Spanish only.Source
    • HiringOther growth lines hiring: a Cabify Ads in-car operations lead in Madrid (vehicle wraps, tablets and on-top screens for advertising campaigns); Cabify Logistics sales in Buenos Aires, Lima and Bogotá; airport sales and operations supervisors at Santiago airport; a press and communications intern in Santiago.Source
  • 19

    Cabify for Business integrates with Concur and Captio. Companies using other travel and expense tools must reconcile rides by hand, a common objection in B2B sales.

    High impactHigh effort First result in 3 quarters Revenue Operations Senior Man…

    First action

    Pull the tools mentioned in the last 100 deals.

    How to measure it

    Win rate with integration need

    Now
    –
    Target
    +10 points
    By
    1 year

    Steps

    1. 1

      Collect demand

      Last 100 deals.

      Revenue Operations Senior Manager 2 weeks

    2. 2

      Pick two

      By demand.

      Senior Product Manager 1 week

    3. 3

      Build

      Integrations.

      Senior Product Manager 2 quarters

    4. 4

      Publish

      Integration pages.

      Web and SEO lead 1 week

    5. 5

      Sell

      SDR sequences.

      SDR Lead ongoing

    6. 6

      Measure

      Win rate and usage.

      Revenue Operations Senior Manager quarterly

    First result
    3 quarters
    Cost
    Engineering time
    Owner
    Revenue Operations Senior Manager

    Smallest test

    Interview ten lost deals.

    Why it works

    Ask lost and won deals which tools they use, build the next two integrations, and list them on the platform page and in SDR sequences.

    Fewer manual steps remove a reason to choose a competitor and raise use inside each company.

    Risks and how to handle them

    • Partner approvals take time

      Start partner talks early.

    Evidence

    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
    • HiringB2B hiring in Madrid: an SDR Lead to grow "qualified leads" for B2B sales in Spain, an SDR, Sales Executives, a Salesforce Senior Specialist and a Revenue Operations Senior Manager to apply "artificial intelligence and automation to optimise prospecting, qualification and activation of clients", map the B2B journey "from onboarding to retention" and use automation platforms "such as Braze" (translated). A B2B Growth and Sales Ops intern runs "automated workflows with Claude".Source
  • 20

    Cabify is hiring growth analysts and specialists in Madrid, Bogota and Lima and a rider growth manager in Buenos Aires, each asked to test initiatives with hypotheses and control groups. Without a shared record, a winning test in Lima is repeated from scratch in Bogota.

    High impactMedium effort First result in 2 quarters Growth Analyst

    First action

    Log the last ten experiments from each country.

    How to measure it

    Reused winners

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Template

      Hypothesis to decision.

      Growth Analyst (Madrid) 1 week

    2. 2

      Backfill

      Last ten per country.

      Growth Analyst (Bogota) 2 weeks

    3. 3

      Monthly review

      All growth teams.

      Growth Analyst (Madrid) monthly

    4. 4

      Re-test winners

      Next market.

      Growth Specialist (Lima) ongoing

    5. 5

      Report

      Value of reuse.

      Growth Analyst (Madrid) quarterly

    6. 6

      Keep it current

      Before every launch.

      Growth Rider Manager ongoing

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Growth Analyst (Madrid)

    Smallest test

    Hold one cross-country review.

    Why it works

    Keep one library: hypothesis, market, design, result and decision for every experiment, reviewed monthly across countries, with winners re-tested in the next market.

    Shared learning multiplies the value of each hire and avoids paying twice for the same lesson.

    Risks and how to handle them

    • Markets differ

      Re-test rather than copy.

    Evidence

    • HiringGrowth Analyst (Madrid, posted September 21, 2026): the "guardian of the efficiency and impact of our growth strategies", making sure "promotional investment is optimal"; tracks KPIs such as "GMV/ticket", builds Tableau scorecards, studies riders "by zones, hubs and specific moments" for acquisition, retention and pricing, and audits vouchers, zones and pricing set-ups; the "analytical bridge between Rider Growth strategies and their regional execution" (translated from Spanish).Source
    • HiringGrowth Analyst (Bogotá): analyses the user funnel, proposes acquisition initiatives "each with a clear hypothesis and an estimated impact", and defines measurement before launch: "control group, main metric, alert indicators and success criterion" (translated).Source
    • HiringGrowth Specialist (Lima, posted October 5, 2026): campaigns that "grow audiences and reinforce brand positioning", optimising "conversion funnels" to "increase trips" (translated). A Growth Rider Manager in Buenos Aires owns active riders and "recurrence", and "the discount and digital performance campaign budget".Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 21

    More than 685,000 people used the app's accessibility features in 2025, and Cabify Access runs in Spain. Disability organisations, hospitals and public bodies are ready partners and buyers.

    Medium impactLow effort First result in 1 quarter Communications team

    First action

    Pick three riders for stories.

    How to measure it

    Cabify Access trips

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Collect stories

      Three riders.

      Communications team 1 month

    2. 2

      City Access pages

      Spain first.

      Web and SEO lead 1 month

    3. 3

      Partner

      Two organisations.

      Communications team 1 quarter

    4. 4

      Pitch B2B

      Healthcare and public bodies.

      Sales Executive ongoing

    5. 5

      Press

      Local stories.

      Press intern ongoing

    6. 6

      Measure

      Access trips.

      Growth Analyst (Madrid) monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Communications team

    Smallest test

    Publish one story.

    Why it works

    Publish rider stories and a clear Access page per city, partner with disability organisations for referral codes, and pitch accessible transport to healthcare and public business clients.

    It brings riders who are underserved elsewhere and differentiates Cabify from bigger rivals.

    Risks and how to handle them

    • Seen as marketing

      Lead with riders' own words and service facts.

    Evidence

    • News coverageCabify's 2025 impact figures: more than 685,000 people used the app's accessibility features, women drivers rose 20%, zero-emission kilometres in Latin America grew 122%, and US$26.5 million went into R&D.Source
    • Your websiteSpain also offers Cabify Promo, a cheaper VTC or taxi category "activated at times when lower demand is identified", Cabify Access, deliveries (Envios), electric motorbikes and Voltio; corporate content includes a "Barometro de movilidad corporativa Espana 2026" and a Madrid edition.Source
    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
  • 22

    Cabify's carbon neutrality is AENOR-certified under ISO 14068 and corporate clients must report travel emissions. A ready report saves them work.

    Medium impactMedium effort First result in 2 quarters Sustainability lead

    First action

    Ask five clients what their ESG teams need.

    How to measure it

    Accounts using the report

    Now
    –
    Target
    30%
    By
    2 quarters

    Steps

    1. 1

      Interview clients

      Five ESG teams.

      Account Manager (Success) 2 weeks

    2. 2

      Define the report

      Fields and method.

      Sustainability lead 1 month

    3. 3

      Build

      In the business platform.

      Senior Product Manager 1 quarter

    4. 4

      Launch

      Email to admins.

      Revenue Operations Senior Manager 1 week

    5. 5

      Sell

      On the business page.

      Marketing Manager, Spain ongoing

    6. 6

      Measure

      Use and retention.

      Revenue Operations Senior Manager quarterly

    First result
    2 quarters
    Cost
    Product time
    Owner
    Sustainability lead

    Smallest test

    Send a manual report to five clients.

    Why it works

    Give each business account a quarterly emissions report by cost centre, with electric trips shown, in a format their ESG teams can file, and make it a selling point on the business page.

    It makes Cabify hard to replace in companies with reporting duties.

    Risks and how to handle them

    • Method questioned

      Publish the method and certification.

    Evidence

    • Your websiteCabify for Business (Spain): "40.000 empresas ya se mueven con Cabify"; more than 1,400 new vehicles in Spain, 80% exclusive to Cabify; 90% of vehicles under two years old; WhatsApp support; AENOR-certified carbon neutrality under ISO 14068; five short client quotes (Randstad, Alain Afflelou, DHL Express, La Nacion, Mercado Libre); 15 solution pages by sector and use case, Concur and Captio integrations, eight ebooks and seven webinars.Source
    • News coverageCabify's 2025 impact figures: more than 685,000 people used the app's accessibility features, women drivers rose 20%, zero-emission kilometres in Latin America grew 122%, and US$26.5 million went into R&D.Source
  • 23

    Riders get 400 welcome Avios and triple Avios on Cabify Airport trips, but the offer is explained only in Spanish. Avios are also collected by many English-speaking travellers flying to Spain.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    Translate the Avios page.

    How to measure it

    New riders linking Avios

    Now
    –
    Target
    2,000 a month
    By
    2 quarters

    Steps

    1. 1

      Translate

      Avios page.

      Marketing Manager, Spain 2 days

    2. 2

      Link

      From airport pages.

      Web and SEO lead 1 day

    3. 3

      Talk to Avios

      Partner placements.

      Partnerships manager 1 month

    4. 4

      Run a campaign

      Members flying to Spain.

      Marketing Manager, Spain 1 month

    5. 5

      Track

      Linked accounts.

      Growth Analyst (Madrid) monthly

    6. 6

      Extend

      Other loyalty partners.

      Partnerships manager 1 quarter

    First result
    1 quarter
    Cost
    Campaign budget
    Owner
    Marketing Manager, Spain

    Smallest test

    Publish the English Avios page.

    Why it works

    Publish the Avios page in English, link it from the airport pages, and ask the Avios programme for placement in its partner listings and emails to members travelling to Madrid and Barcelona.

    Loyalty points are a strong reason for a traveller to install a new app before landing.

    Risks and how to handle them

    • Programme approval

      Start with Cabify's own channels while talks run.

    Evidence

    • Your websiteAvios page: riders earn Avios on every trip through Cabify Club, with 400 welcome Avios on the first trip; on Cabify Airport trips Avios are tripled (Bronze 3, Silver 9, Gold 15 Avios per euro). The page is in Spanish only.Source
    • Your websiteThe English site (/en) has 36 pages: no fare pages, no city pages and no airport page. Its homepage says Cabify is "available in 6 countries and more than 40 cities".Source
    • Your websiteChile has a dedicated airport page, "Reserva tu traslado al aeropuerto", for Santiago airport: "desde $8.990", a booking widget on the page, premium vans, 24/7 service, payment online, in cash or "en el counter", and an FAQ. Spain has none: cabify.com/es/aeropuerto returns 404.Source
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 22, 2026, and cites them throughout. Cabify did not commission, review or endorse it, and Programmable is not affiliated with Cabify. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Cabify runs its business.

Something wrong, or do you represent Cabify? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Madrid airport page, English fare pages, fare-page descriptions, mobile hero speed and consistent company figures; the English Avios page.

  2. Days 31 to 6014 ideas

    Promotion holdouts, win-back, Promo alerts, B2B routing, case studies, benchmark, activation, fleet and driver pages, Ads travel package, logistics calculator and hotels; accessibility and CO2 reports.

  3. Days 61 to 903 ideas

    One airport product, more expense integrations and a shared experiment library.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value price shown before the ride. The most cited problem: surge pricing at busy times.

  • Professional drivers and newer vehicles
  • Finding pickup points at airports and stations
  • In their words: “VTC”

Market

Competitive landscape

5 competitors compared: Uber, Bolt, FreeNow, DiDi and 1 more.

  • Gap to exploit: Airport booking pages for Spanish airports
  • Uber: Less local B2B service
  • Bolt: Thinner premium and corporate offer

Hiring signals

Cabify is hiring for growth across the marketplace.

  • Growth Analyst (Madrid): Promotion efficiency, zones and hubs. Ideas 1, 6, 20.
  • Growth Analyst (Bogota): Funnels and control groups. Ideas 6, 20.
  • Growth Specialist (Lima): Audience campaigns and conversion funnels. Ideas 8, 20.

From the team that wrote this playbook

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