Nautilus Puzzles growth playbook

Install one review app that can import reviews (bring marketplace reviews across where each marketplace allows it), and switch on post-purchase requests 14 days after delivery, long enough to finish a 500-piece puzzle. Ask for a photo of the finished puzzle and a difficulty rating, and show both on the page. Publish the rating in the product data so search results show stars, and add a "most-loved puzzles" row to the homepage.

For a premium gift, reviews answer the questions that block a purchase (quality, challenge, fit), and photo reviews of finished puzzles sell the artwork better than a product shot. Star ratings in search results also lift clicks against Liberty and Artifact.

Subject: Did you finish {{ product }}?

Hi {{ first_name }},

We hope the last whimsy piece clicked into place. Would you share a photo of your finished puzzle and tell other puzzlers how challenging it was?

[Leave a photo review]

Every photo review earns a $5 credit toward your next Nautilus puzzle. And if a piece is missing, reply to this email: your first replacement is always free.

• Marketplace terms limit imports

  Import only what each marketplace allows; start fresh with requests otherwise.

• Piece-fit complaints show publicly

  Reply fast and point to the missing-piece guarantee.

• Your websiteProduct pages (checked October 20, 2026) publish Product data with no aggregateRating and show no customer reviews; the review fields in the page code are empty. Each description lists piece count, size, artist and bio, serial number, wood thickness, cut style and difficulty level.Source
• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source
• Your websiteMissing Pieces page: "Your first replacement piece is always free, no questions asked - even if your dog ate them", for puzzles bought from the website, Amazon, Etsy or eBay; pieces are recreated by cutting a new one, sent by USPS Ground Advantage.Source
• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source
• Competitor researchRivals' own homepages: Liberty Puzzles, "The original wooden jigsaw puzzle maker. Established in 2005", 1000+ puzzles "handmade in Boulder, CO" with whimsy pieces and custom puzzles; Artifact Puzzles, "Wooden jigsaw puzzles with unique piece shapes (Made in Port Townsend, Washington). Free shipping."See the research Source

Pick one window (60 days is a stronger promise for gifts bought early) and use it on the FAQ, the policy page, product pages and checkout. Add a holiday extension line for gifts.

A clear, generous return promise removes a gift-buying worry and avoids disputes.

• More returns

  Keep the unopened condition.

• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source
• Your websiteShipping & Returns page: "you can return it to us within 30 days of receiving your order for a full refund or store credit", unused and with shrink-wrap intact; the FAQ says 60 days.Source

Replace the misspelled address with a mailto link to [email protected], search the whole site and the email templates for other misspellings, and add a contact form so customers do not need to type the address.

International buyers already face longer shipping; a dead address loses the sale at the last question.

• Missed old emails

  Reply to recent international orders proactively.

• Your websiteIn the FAQ answer about countries outside the USA, the support email address is misspelled (a letter is missing from the domain), so messages sent to it do not reach [email protected].Source
• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source
• Your websiteThe store has a Traditional Chinese (zh-TW) version under /zh/ with hreflang tags, a currency selector with more than 40 currencies, and DHL shipping to about 30 countries including Canada, the UK, Germany, Japan, Taiwan, Hong Kong and Singapore.Source

Replace the row with "Holiday Minis & Stocking Stuffers", set a reminder to change seasonal rows each month, and point the row to a filtered collection of in-season minis.

Minis are the cheapest gift and the best first purchase; showing the right season lifts add-ons.

• Row goes stale again

  Put swaps on the marketing calendar.

• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source
• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source
• Your catalogueCollections (139 in total): 1000 Pieces has 6 puzzles; Easy Grip (Larger Pieces) has 4; 101-200 pieces 96; Christmas 171; Discontinued 21; Mini Puzzle Sets 8; the "Summer" collection holds 452 puzzles.Source

Bulk-edit product types to one spelling per range, check that each piece-count collection uses rules that match, and add a check to the listing checklist.

Shoppers filter by piece count first; every missing puzzle is a lost choice.

• Collections change

  Compare counts before and after.

• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source
• Your catalogueCollections (139 in total): 1000 Pieces has 6 puzzles; Easy Grip (Larger Pieces) has 4; 101-200 pieces 96; Christmas 171; Discontinued 21; Mini Puzzle Sets 8; the "Summer" collection holds 452 puzzles.Source

Move all lists and flows to one platform (Klaviyo fits Shopify flows), set up its branded sending domain with DKIM, add SPF for Google Workspace and DMARC reporting.

Authenticated email lands in the inbox more often, and one platform means one clean list.

• Losing subscribers in the move

  Export and dedupe first.

• Site technologyThe Shopify store uses both Klaviyo and Mailchimp, the UpPromote affiliate app, Microsoft Clarity and a Swym wishlist; Facebook, Instagram and a LinkedIn page for Simple Pastimes Inc. are linked.Source
• DNS checknautiluspuzzles.com mail runs on Google Workspace; the domain publishes no SPF record, no DKIM key was found and DMARC is "p=none".Source

Replace the block with useful tags (artist, theme, difficulty, season, cut style) that power filters, remove the other makers' names, and mark tag pages "noindex" in the theme.

Clean tags give shoppers real filters and focus search engines on the pages that matter.

• Filters break

  Map old to new tags first.

• Your catalogueProduct tags: 751 of the 753 products carry the same block of about 60 tags, mostly generic search phrases ("wooden puzzles for sale", "lazer cut") plus the names of other puzzle makers. Shopify publishes a page for every tag (for example /collections/all/<tag>) titled just "Products", listing all 751 puzzles and pointing its canonical tag at itself.Source
• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source

Build a finder: who it is for, experience, time available, art style; it suggests three puzzles with an estimated solving time. Show "about 6-8 hours" on each product page.

Guided choice helps gift buyers commit and reduces returns.

• Time estimates vary

  Show ranges.

• Your websiteProduct pages (checked October 20, 2026) publish Product data with no aggregateRating and show no customer reviews; the review fields in the page code are empty. Each description lists piece count, size, artist and bio, serial number, wood thickness, cut style and difficulty level.Source
• Your websiteBlog: 55 posts, updated weekly in autumn 2026, for example "Best Christmas Puzzles", "How Long Does a 500 Piece Puzzle Take to Complete" and "Personalized Wooden Puzzles Worth Gifting".Source
• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source

Release a monthly Easy Grip puzzle from best-selling art, market it to senior living communities, memory care and gift buyers for parents, and add a "large pieces" filter.

An underserved group with time to puzzle and children looking for gifts.

• Lower price per puzzle

  Price on artwork, not pieces.

• Your catalogueCollections (139 in total): 1000 Pieces has 6 puzzles; Easy Grip (Larger Pieces) has 4; 101-200 pieces 96; Christmas 171; Discontinued 21; Mini Puzzle Sets 8; the "Summer" collection holds 452 puzzles.Source
• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source
• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source

Add one 1000-piece release a month from fine art best sellers, with a waitlist, and promote to the existing list of buyers of 500+ piece puzzles.

Big puzzles carry the highest order value and keep enthusiasts with you.

• Production time

  Limit to one a month.

• Your catalogueCollections (139 in total): 1000 Pieces has 6 puzzles; Easy Grip (Larger Pieces) has 4; 101-200 pieces 96; Christmas 171; Discontinued 21; Mini Puzzle Sets 8; the "Summer" collection holds 452 puzzles.Source
• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source
• Competitor researchRivals' own homepages: Liberty Puzzles, "The original wooden jigsaw puzzle maker. Established in 2005", 1000+ puzzles "handmade in Boulder, CO" with whimsy pieces and custom puzzles; Artifact Puzzles, "Wooden jigsaw puzzles with unique piece shapes (Made in Port Townsend, Washington). Free shipping."See the research Source

Offer a monthly mini club and a quarterly 500-piece club, with a surprise design, member pricing and early access to limited editions.

Subscriptions smooth revenue and turn enthusiasts into steady customers.

• Members dislike surprise art

  Let them swap.

• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source
• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source

Add a "Missing piece? We cut you a new one, free" badge near the price, mention it in ads and gift guides, and tell the dog story in a short video.

A guarantee lowers risk for first-time buyers and differentiates against cardboard puzzles.

• More claims

  Keep the first-piece rule.

• Your websiteMissing Pieces page: "Your first replacement piece is always free, no questions asked - even if your dog ate them", for puzzles bought from the website, Amazon, Etsy or eBay; pieces are recreated by cutting a new one, sent by USPS Ground Advantage.Source
• Your websiteProduct pages (checked October 20, 2026) publish Product data with no aggregateRating and show no customer reviews; the review fields in the page code are empty. Each description lists piece count, size, artist and bio, serial number, wood thickness, cut style and difficulty level.Source

Create a "Puzzle Favors" page with an online quote, examples (save the date, logo, wedding photo) and lead times, and promote to wedding planners and corporate gifting buyers.

One event order equals dozens of retail orders.

• Rush orders

  Publish cut-off dates.

• Custom puzzles FAQCustom puzzles: 260 or 475 pieces, 20 die designs, box title and "Created By" line; 10% off two or more copies and 25% off ten or more; custom minis for orders of 50 or more of the same image; no returns or replacement pieces on custom puzzles.Source
• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source

Give each artist a launch kit (images, a discount link, a short video of their puzzle being cut) and an affiliate link through UpPromote, and feature an artist each month.

Artists bring warm audiences at no ad cost.

• Uneven effort

  Reward the active artists.

• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source
• Your websiteProduct pages (checked October 20, 2026) publish Product data with no aggregateRating and show no customer reviews; the review fields in the page code are empty. Each description lists piece count, size, artist and bio, serial number, wood thickness, cut style and difficulty level.Source
• Site technologyThe Shopify store uses both Klaviyo and Mailchimp, the UpPromote affiliate app, Microsoft Clarity and a Swym wishlist; Facebook, Instagram and a LinkedIn page for Simple Pastimes Inc. are linked.Source

Put a "Schedule your gifts" banner on the homepage and cart in autumn, and send an email explaining it, with shipping cut-off dates.

Early orders spread workload and secure gifts before stock runs out.

• Confusion at checkout

  Add a short guide.

• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source
• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source

Check the Chinese pages for translation gaps, run a small Instagram and Facebook test in Taiwan and Hong Kong, and add delivery times and duties guidance in Chinese.

The setup cost is already paid; a small test shows whether there is demand.

• Shipping cost kills orders

  Test a shipping subsidy.

• Your websiteThe store has a Traditional Chinese (zh-TW) version under /zh/ with hreflang tags, a currency selector with more than 40 currencies, and DHL shipping to about 30 countries including Canada, the UK, Germany, Japan, Taiwan, Hong Kong and Singapore.Source
• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source

Build a museum program: co-branded puzzles from a museum's collection, wholesale terms and exhibition tie-ins. Start with two regional museums.

Museum shops reach the exact buyer for heirloom art puzzles and bring prestige.

• Long sales cycles

  Pitch around exhibitions.

• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source
• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source
• Your catalogueStore catalogue feed (October 20, 2026): 753 products, 750 in stock; 239 mini puzzles; prices from $4.95 to $299.95 (median $79.95), about 27 cents per piece at the median; 23 custom photo puzzles at $159.95-$179.95. Product types are spelled several ways: "401-500 Piece Puzzle" (166), "401-500 Piece Puzzles" (6), "400-500 Piece Puzzles" (5); "301-400 Piece Puzzle" (55) and "301-400 Piece Puzzles" (14).Source

Let owners register puzzles online by serial number to get faster missing-piece service, track their collection and get suggestions. Use the data for personal recommendations.

It turns marketplace and gift recipients into direct customers you can email.

• Low uptake

  Reward registration with a credit.

• Your websiteProduct pages (checked October 20, 2026) publish Product data with no aggregateRating and show no customer reviews; the review fields in the page code are empty. Each description lists piece count, size, artist and bio, serial number, wood thickness, cut style and difficulty level.Source
• Your websiteMissing Pieces page: "Your first replacement piece is always free, no questions asked - even if your dog ate them", for puzzles bought from the website, Amazon, Etsy or eBay; pieces are recreated by cutting a new one, sent by USPS Ground Advantage.Source
• Your websiteFAQ: puzzles are also sold "on Amazon.com, eBay.com, or Etsy.com"; returns of unopened puzzles "within 60 days"; most sold-out puzzles return in 5-10 days, "except for the Advent Calendar, a limited edition seasonal item"; orders can be scheduled to ship later and to several addresses; "We consider wholesale inquiries on a case-by-case basis"; museums, galleries and artists are invited to email about puzzles of their artwork; phone support runs 9:00 a.m. to 2:00 p.m.Source

Offer store credit for returned complete Nautilus puzzles, check completeness, and resell them as "pre-loved" or donate them to libraries and senior centers.

Credit brings customers back, and the program fits the heirloom story.

• Handling cost

  Limit to puzzles 400+ pieces.

• Your websiteMissing Pieces page: "Your first replacement piece is always free, no questions asked - even if your dog ate them", for puzzles bought from the website, Amazon, Etsy or eBay; pieces are recreated by cutting a new one, sent by USPS Ground Advantage.Source
• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source

Post short videos of new designs being cut and solved, and reveal whimsy shapes before launch.

Process videos build trust in quality and reach new puzzlers.

• Time cost

  Film in batches.

• Your websiteHomepage (checked October 20, 2026): "Heirloom Wooden Puzzles, Made in California", designed and cut in San Luis Obispo; themed whimsy pieces, premium 4 mm wood, precision laser cutting; "NEW PUZZLES ADDED WEEKLY"; free shipping over $75. New arrivals include the 2026 Puzzle Advent Calendar (12 days, 688 pieces, $299.95), Christmas Camping (514 pieces, $139.95) and The Forager's Tale (1006 pieces, $239.95). A "Summer Mini Puzzles" row is still on the homepage.Source
• Your websiteBlog: 55 posts, updated weekly in autumn 2026, for example "Best Christmas Puzzles", "How Long Does a 500 Piece Puzzle Take to Complete" and "Personalized Wooden Puzzles Worth Gifting".Source
• Site technologyThe Shopify store uses both Klaviyo and Mailchimp, the UpPromote affiliate app, Microsoft Clarity and a Swym wishlist; Facebook, Instagram and a LinkedIn page for Simple Pastimes Inc. are linked.Source