OLIVER growth playbook

Map every old URL to its best new home and 301 it: articles to the same post on blog.oliverinside.ai, report and webinar pages to a current resource or the Insights hub, event pages to the closest current page. Then remove the old sitemap, keep the redirects permanently, and check Search Console on both domains until the old URLs drop out.

Consolidating duplicate pages and old links on one domain is the fastest way to give a new domain the authority it needs to rank for "in-house agency" and "AI marketing transformation" searches. It also means a prospect who finds an old link lands on AI Inside, not on a 2022 event page.

[ ] 22 articles -> same post on blog.oliverinside.ai
[ ] Report download pages -> refreshed report or Insights hub
[ ] Webinar and podcast pages -> Insights hub
[ ] The Inside Track pages -> current events or About
[ ] Legal pages -> new privacy and policies pages
[ ] Old sitemap removed
[ ] Search Console: both domains verified, change of address considered
[ ] Spot-check 20 old links from press coverage

• Losing old rankings

  Redirect one to one to the closest match, never all to the homepage.

• Email still on oliver.agency

  Leave mail settings untouched; only change web pages.

• Your websiteThe old domain: www.oliver.agency's homepage redirects to oliverinside.ai, but its own sitemap still lists 71 URLs. Checked one by one on October 22, 2026 (and a sample re-checked minutes later): 46 still load on oliver.agency with the old navigation ("Our Model, Our Work, Our People ... Podcast, The OLIVER webinar series"), each with a self-canonical tag and "index, follow"; 25 redirect to the new site. The 46 include 22 articles, from 2021 to March 2026.Source
• Your websiteThe same articles are also published on blog.oliverinside.ai with their own canonical tags: for example "The AI Paradox: closing the trust gap" is live at oliver.agency/2026/03/13/... and at blog.oliverinside.ai/insights/the-ai-paradox-closing-the-trust-gap/, as are "Closing the AI Skills Gap" and "Beyond AI transformation".Source
• Your websiteoliverinside.ai sitemap (read October 22, 2026): 10 URLs: home, about, model, impact, careers, candidate journey, job details, contact, privacy and policies. No case-study, service, industry or market pages; insights live on a separate subdomain, blog.oliverinside.ai. The domain was registered on March 3, 2026.Source
• Your websiteLead-capture pages still live only on oliver.agency: report downloads ("Money left on the table", "Cookieless future", "Agility report", "B2B digital marketing strategies", "State of digitalization in the travel industry"), webinar registrations, a "Growth podcast" landing page and registration and speaker pages for "The Inside Track" event (2022).Source

Choose one framing (Humans, Agents, Brand code fits AI Inside), update the graphic, delete the duplicate block and the note, and add a short "how a programme runs" timeline for Act 1 and Act 2. Add a pre-publish check for placeholder text across the site.

The Model page is where buyers decide whether the method is real; a clean, single model is more convincing.

• Internal debate over the model

  Ship one now and revise later.

• Your websiteModel page (/model): presents the three layers twice, first as "Talent, Training, Technology" and then as "Humans, Agents, Brand code", with the working note "BELOW GRAPHIC TO BE UPDATE" visible between them. It describes "Act 1" (efficiency and immediate savings) and "Act 2" (putting that value back into growth), and AI governance ("your IP, data, and models in your cloud").Source
• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source

Correct the names, show the list once, group awards by year and client, and link each to the work or a short case page (see idea 7).

A short, correct list with links reads as proof; a long repeated list reads as filler.

• Client approval for links

  Link only public work.

• Your websiteImpact page: "2,000+ awards", "Agency Of The Year 32 times"; wins listed include Campaign Global In-house Agency of the Year 2025 (U-Studio | Unilever), AdAge AI Ad of the Week (NetApp), One Show shortlists for Molson and WestJet, a Webby honour for Pets at Home and Awwwards for Pernod Ricard. It is a list of awards, with no case studies or results, and the list is shown twice; it misspells "Philipines, Viatnam, Indonisia" and "Pet at home".Source

Refresh the strongest one ("Money left on the table") into an AI-era report on in-housing savings, host it on oliverinside.ai with a HubSpot form, and nurture downloaders with three emails and an invitation to an Act 1 conversation. Retire the rest with redirects.

Not every CMO is ready to "talk"; a report captures earlier-stage buyers and tells sales who is researching.

• Old data

  Use only current figures.

• Your websiteLead-capture pages still live only on oliver.agency: report downloads ("Money left on the table", "Cookieless future", "Agility report", "B2B digital marketing strategies", "State of digitalization in the travel industry"), webinar registrations, a "Growth podcast" landing page and registration and speaker pages for "The Inside Track" event (2022).Source
• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source
• Your websiteThe old domain: www.oliver.agency's homepage redirects to oliverinside.ai, but its own sitemap still lists 71 URLs. Checked one by one on October 22, 2026 (and a sample re-checked minutes later): 46 still load on oliver.agency with the old navigation ("Our Model, Our Work, Our People ... Podcast, The OLIVER webinar series"), each with a self-canonical tag and "index, follow"; 25 redirect to the new site. The 46 include 22 articles, from 2021 to March 2026.Source

Render the listings server-side from Greenhouse (or link each role to its Greenhouse page in plain HTML) and add JobPosting structured data with location and employment type.

Job search engines then list OLIVER's roles directly, and each indexed role carries the brand in front of the marketers who later become clients.

• Expired jobs in search

  Sync with Greenhouse daily.

• Your websiteCareers and job pages load the listings in the browser: the HTML served by /careers says "0 open positions" and /job-details says "Loading job details...", so search engines that do not run the script see no roles.Source
• Job boardOLIVER's Greenhouse board (37 roles, October 22, 2026) is mostly teams placed inside clients, which shows what clients buy: a client's "Customer Communications Centre of Excellence" (Birmingham, Leeds, Sheffield), Amazon Seller and Vendor Central content (Germany), product marketing "embedded within our client, a leading Private Banking and Wealth Management business", AI copy frameworks for "a B2B payments business", social studios for a "brand new" haircare client and a new FMCG client, creator partnerships, localisation and in-house studios in Dublin, Cape Town, Istanbul and Brussels.Source

Audit the tags in Google Tag Manager, remove unused ones, delay non-essential tags until after load, and set longer cache lifetimes for static files.

A lighter homepage keeps the real-visitor result passing as the site grows.

• Breaking tracking

  Test in preview before publishing.

• Google PageSpeedHomepage on mobile: performance 57/100 (desktop 79); in the lab the main image takes 10.7 s to appear, Google Tag Manager loads 548 KB, and cache lifetimes (about 1.1 s) and unused JavaScript (about 0.9 s) are the top fixes. Real Chrome visitors pass Core Web Vitals (LCP 1.7 s, INP 71 ms, CLS 0.03 at the 75th percentile), though LCP is 16% slower than in the previous period.Source

Write eight case studies, starting with U-Studio: the in-house model built, the AI used, and results in speed, cost and effectiveness. Add a /work section with filters by industry and service, and link each from the Impact page and the homepage numbers.

Big-brand buyers hire in-housing partners on peer results; named stories make the headline numbers believable.

• Clients decline

  Write anonymised stories by industry.

• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source
• Your websiteImpact page: "2,000+ awards", "Agency Of The Year 32 times"; wins listed include Campaign Global In-house Agency of the Year 2025 (U-Studio | Unilever), AdAge AI Ad of the Week (NetApp), One Show shortlists for Molson and WestJet, a Webby honour for Pets at Home and Awwwards for Pernod Ricard. It is a list of awards, with no case studies or results, and the list is shown twice; it misspells "Philipines, Viatnam, Indonisia" and "Pet at home".Source
• Your websiteOlder proof lives only as news posts on the Insights blog: "Unilever saves €500m as in-housing is more efficient than agencies" and "U-Studio usage increases by 40%"; a recent post is "Procurement powers AI transformation".Source
• Your websiteoliverinside.ai sitemap (read October 22, 2026): 10 URLs: home, about, model, impact, careers, candidate journey, job details, contact, privacy and policies. No case-study, service, industry or market pages; insights live on a separate subdomain, blog.oliverinside.ai. The domain was registered on March 3, 2026.Source

Create a page for each of six services: what OLIVER builds inside the client, the AI used, the team shape, a result and a contact form routed to the right practice lead.

Buyers search for the job to be done ("Amazon content agency", "social content studio"); service pages meet them there.

• Looks like a generalist

  Lead every page with the in-house model.

• Job boardOLIVER's Greenhouse board (37 roles, October 22, 2026) is mostly teams placed inside clients, which shows what clients buy: a client's "Customer Communications Centre of Excellence" (Birmingham, Leeds, Sheffield), Amazon Seller and Vendor Central content (Germany), product marketing "embedded within our client, a leading Private Banking and Wealth Management business", AI copy frameworks for "a B2B payments business", social studios for a "brand new" haircare client and a new FMCG client, creator partnerships, localisation and in-house studios in Dublin, Cape Town, Istanbul and Brussels.Source
• Your websiteoliverinside.ai sitemap (read October 22, 2026): 10 URLs: home, about, model, impact, careers, candidate journey, job details, contact, privacy and policies. No case-study, service, industry or market pages; insights live on a separate subdomain, blog.oliverinside.ai. The domain was registered on March 3, 2026.Source
• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source

Build a 12-question assessment (talent, training, tech, governance, current agency spend) with a scored report by area and a suggested Act 1 starting point. Send results to the new business team.

A useful score gives the prospect a reason to share their situation, and gives the pitch a starting point.

• Low completion

  Keep it under five minutes.

• Your websiteModel page (/model): presents the three layers twice, first as "Talent, Training, Technology" and then as "Humans, Agents, Brand code", with the working note "BELOW GRAPHIC TO BE UPDATE" visible between them. It describes "Act 1" (efficiency and immediate savings) and "Act 2" (putting that value back into growth), and AI governance ("your IP, data, and models in your cloud").Source
• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source
• Your websiteAbout page: "300+ clients and 1,500+ brands across 50+ markets, with 5,000+ people inside the world's biggest brands"; OLIVER is part of The Brandtech Group, "the sole ANA Official AI & Data Partner 2026 and sole WFA Strategic AI & Technology Partner 2026"; "The first marketing group to publish an AI sustainability study", with a carbon calculator.Source

Build a calculator: current agency fees, asset volumes and production costs in, estimated Act 1 savings and redeployable budget out, with the assumptions shown. Offer a validated version in a call.

Showing the method turns a claim into a business case the CMO can take to procurement.

• Estimates questioned

  Show assumptions and ranges.

• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source
• Your websiteModel page (/model): presents the three layers twice, first as "Talent, Training, Technology" and then as "Humans, Agents, Brand code", with the working note "BELOW GRAPHIC TO BE UPDATE" visible between them. It describes "Act 1" (efficiency and immediate savings) and "Act 2" (putting that value back into growth), and AI governance ("your IP, data, and models in your cloud").Source
• Your websiteOlder proof lives only as news posts on the Insights blog: "Unilever saves €500m as in-housing is more efficient than agencies" and "U-Studio usage increases by 40%"; a recent post is "Procurement powers AI transformation".Source

Add market pages for five priority regions (UK and Ireland, DACH, Middle East, APAC, LATAM): local clients, awards, offices and a local contact. Translate the core pages for the Middle East and LATAM first.

Regional CMOs search and buy locally; a local page with local proof converts better than a global homepage.

• Thin pages

  Launch only where there is local proof.

• Your websiteContact page: one "Let's talk" form for every enquiry, and offices listed in Barcelona, Bournemouth, Buenos Aires, Dubai, Dublin, Erlangen, Istanbul, Jakarta, Kuala Lumpur, London, Mumbai and more. The new site is in English only; the old oliver.agency pages offered an Arabic version.Source
• Your websiteImpact page: "2,000+ awards", "Agency Of The Year 32 times"; wins listed include Campaign Global In-house Agency of the Year 2025 (U-Studio | Unilever), AdAge AI Ad of the Week (NetApp), One Show shortlists for Molson and WestJet, a Webby honour for Pets at Home and Awwwards for Pernod Ricard. It is a list of awards, with no case studies or results, and the list is shown twice; it misspells "Philipines, Viatnam, Indonisia" and "Pet at home".Source
• Job boardOLIVER's Greenhouse board (37 roles, October 22, 2026) is mostly teams placed inside clients, which shows what clients buy: a client's "Customer Communications Centre of Excellence" (Birmingham, Leeds, Sheffield), Amazon Seller and Vendor Central content (Germany), product marketing "embedded within our client, a leading Private Banking and Wealth Management business", AI copy frameworks for "a B2B payments business", social studios for a "brand new" haircare client and a new FMCG client, creator partnerships, localisation and in-house studios in Dublin, Cape Town, Istanbul and Brussels.Source

Move the blog to oliverinside.ai/insights, redirect the subdomain URLs, prune or update the 2021-2022 posts (NFTs, third-party cookies, lockdown), and add authors and dates.

One domain collects all the authority, and a pruned blog makes the AI Inside message clearer.

• Traffic dip

  Do it after the oliver.agency redirects settle.

• #1 Finish the move from oliver.agency: 46 old pages still compete with the new site

• Your websiteThe same articles are also published on blog.oliverinside.ai with their own canonical tags: for example "The AI Paradox: closing the trust gap" is live at oliver.agency/2026/03/13/... and at blog.oliverinside.ai/insights/the-ai-paradox-closing-the-trust-gap/, as are "Closing the AI Skills Gap" and "Beyond AI transformation".Source
• Your websiteoliverinside.ai sitemap (read October 22, 2026): 10 URLs: home, about, model, impact, careers, candidate journey, job details, contact, privacy and policies. No case-study, service, industry or market pages; insights live on a separate subdomain, blog.oliverinside.ai. The domain was registered on March 3, 2026.Source
• Your websiteThe old domain: www.oliver.agency's homepage redirects to oliverinside.ai, but its own sitemap still lists 71 URLs. Checked one by one on October 22, 2026 (and a sample re-checked minutes later): 46 still load on oliver.agency with the old navigation ("Our Model, Our Work, Our People ... Podcast, The OLIVER webinar series"), each with a self-canonical tag and "index, follow"; 25 redirect to the new site. The 46 include 22 articles, from 2021 to March 2026.Source

Create a procurement page and two guides: how to compare in-housing with an agency roster, and how to govern AI in production (IP, data, models in your cloud). Promote through procurement associations and events.

Procurement often starts the review; content they can use puts OLIVER on the shortlist early.

• Seen as cost-only

  Lead with effectiveness and speed as well.

• Your websiteOlder proof lives only as news posts on the Insights blog: "Unilever saves €500m as in-housing is more efficient than agencies" and "U-Studio usage increases by 40%"; a recent post is "Procurement powers AI transformation".Source
• Your websiteModel page (/model): presents the three layers twice, first as "Talent, Training, Technology" and then as "Humans, Agents, Brand code", with the working note "BELOW GRAPHIC TO BE UPDATE" visible between them. It describes "Act 1" (efficiency and immediate savings) and "Act 2" (putting that value back into growth), and AI governance ("your IP, data, and models in your cloud").Source
• Competitor researchWPP Production (formerly Hogarth) describes itself as "Creative, commerce & media content experiences at scale"; consultancies such as Accenture Song and the brands' own in-house teams are the other options OLIVER's homepage argues against ("Stop outsourcing your advantage and build it inside").See the research Source

Relaunch a yearly AI Inside event (in person in London, virtual elsewhere) with client speakers, plus a monthly webinar. Record sessions as content and invite target brands.

Events put prospects in a room with happy clients, the strongest sales argument for in-housing.

• Low attendance

  Start with a small invite-only dinner.

• Your websiteLead-capture pages still live only on oliver.agency: report downloads ("Money left on the table", "Cookieless future", "Agility report", "B2B digital marketing strategies", "State of digitalization in the travel industry"), webinar registrations, a "Growth podcast" landing page and registration and speaker pages for "The Inside Track" event (2022).Source
• Your websiteAbout page: "300+ clients and 1,500+ brands across 50+ markets, with 5,000+ people inside the world's biggest brands"; OLIVER is part of The Brandtech Group, "the sole ANA Official AI & Data Partner 2026 and sole WFA Strategic AI & Technology Partner 2026"; "The first marketing group to publish an AI sustainability study", with a carbon calculator.Source
• Your websiteImpact page: "2,000+ awards", "Agency Of The Year 32 times"; wins listed include Campaign Global In-house Agency of the Year 2025 (U-Studio | Unilever), AdAge AI Ad of the Week (NetApp), One Show shortlists for Molson and WestJet, a Webby honour for Pets at Home and Awwwards for Pernod Ricard. It is a list of awards, with no case studies or results, and the list is shown twice; it misspells "Philipines, Viatnam, Indonisia" and "Pet at home".Source

Start an opt-in OLIVER alumni network: a LinkedIn group, a quarterly newsletter, invitations to events and a referral thank-you for introductions that lead to new business.

Former staff know the model works and know the buyers; a light network keeps them close.

• Low engagement

  Keep it useful: jobs and insights.

• Your websiteAbout page: "300+ clients and 1,500+ brands across 50+ markets, with 5,000+ people inside the world's biggest brands"; OLIVER is part of The Brandtech Group, "the sole ANA Official AI & Data Partner 2026 and sole WFA Strategic AI & Technology Partner 2026"; "The first marketing group to publish an AI sustainability study", with a carbon calculator.Source
• Job boardOLIVER's Greenhouse board (37 roles, October 22, 2026) is mostly teams placed inside clients, which shows what clients buy: a client's "Customer Communications Centre of Excellence" (Birmingham, Leeds, Sheffield), Amazon Seller and Vendor Central content (Germany), product marketing "embedded within our client, a leading Private Banking and Wealth Management business", AI copy frameworks for "a B2B payments business", social studios for a "brand new" haircare client and a new FMCG client, creator partnerships, localisation and in-house studios in Dublin, Cape Town, Istanbul and Brussels.Source

Survey client and non-client marketing leaders yearly and combine with anonymised OLIVER data: team shapes, AI use, cost per asset, speed. Launch it at the event and through the partner associations.

An annual benchmark makes OLIVER the reference on in-housing and gives sales a reason to call every year.

• Client data confidentiality

  Aggregate and anonymise.

• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source
• Your websiteAbout page: "300+ clients and 1,500+ brands across 50+ markets, with 5,000+ people inside the world's biggest brands"; OLIVER is part of The Brandtech Group, "the sole ANA Official AI & Data Partner 2026 and sole WFA Strategic AI & Technology Partner 2026"; "The first marketing group to publish an AI sustainability study", with a carbon calculator.Source
• Your websiteOlder proof lives only as news posts on the Insights blog: "Unilever saves €500m as in-housing is more efficient than agencies" and "U-Studio usage increases by 40%"; a recent post is "Procurement powers AI transformation".Source

Package Act 1 as a 90-day programme with a fixed fee: audit, AI production pilot for one brand, governance setup and a measured savings report. Credit the fee against a full engagement.

A clear first step shortens sales cycles and creates measured proof for the case-study library.

• Undercuts full deals

  Credit the fee and cap the scope.

• Your websiteModel page (/model): presents the three layers twice, first as "Talent, Training, Technology" and then as "Humans, Agents, Brand code", with the working note "BELOW GRAPHIC TO BE UPDATE" visible between them. It describes "Act 1" (efficiency and immediate savings) and "Act 2" (putting that value back into growth), and AI governance ("your IP, data, and models in your cloud").Source
• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source
• Job boardOLIVER's Greenhouse board (37 roles, October 22, 2026) is mostly teams placed inside clients, which shows what clients buy: a client's "Customer Communications Centre of Excellence" (Birmingham, Leeds, Sheffield), Amazon Seller and Vendor Central content (Germany), product marketing "embedded within our client, a leading Private Banking and Wealth Management business", AI copy frameworks for "a B2B payments business", social studios for a "brand new" haircare client and a new FMCG client, creator partnerships, localisation and in-house studios in Dublin, Cape Town, Istanbul and Brussels.Source

Give each client a dashboard: assets produced, cost and time per asset, AI share, and effectiveness where measured. Offer a quarterly board summary.

Visible results protect renewals and give the client sponsor a story to tell their own leadership.

• Data access

  Start with production data OLIVER already holds.

• Your websiteModel page (/model): presents the three layers twice, first as "Talent, Training, Technology" and then as "Humans, Agents, Brand code", with the working note "BELOW GRAPHIC TO BE UPDATE" visible between them. It describes "Act 1" (efficiency and immediate savings) and "Act 2" (putting that value back into growth), and AI governance ("your IP, data, and models in your cloud").Source
• Your websiteHomepage: "OLIVER is the world's #1 in-housing expert. We design, build, and run AI-powered marketing organizations inside the world's biggest brands"; "Trusted by 8 of the world's top 10 advertisers and 66 of the top 100"; "300+ brands transformed", "2.4 x faster speed to value", "30% minimum value return". The only call to action is "Let's talk" to a contact page.Source

Add a step to the awards process: when an entry is filed, a short case page is drafted from it and published once the client approves.

The writing is already done and approved; the case library grows as a by-product of awards work.

• Entry copy is too long

  Cut to 300 words.

• Your websiteImpact page: "2,000+ awards", "Agency Of The Year 32 times"; wins listed include Campaign Global In-house Agency of the Year 2025 (U-Studio | Unilever), AdAge AI Ad of the Week (NetApp), One Show shortlists for Molson and WestJet, a Webby honour for Pets at Home and Awwwards for Pernod Ricard. It is a list of awards, with no case studies or results, and the list is shown twice; it misspells "Philipines, Viatnam, Indonisia" and "Pet at home".Source
• Your websiteoliverinside.ai sitemap (read October 22, 2026): 10 URLs: home, about, model, impact, careers, candidate journey, job details, contact, privacy and policies. No case-study, service, industry or market pages; insights live on a separate subdomain, blog.oliverinside.ai. The domain was registered on March 3, 2026.Source

Agree a standard announcement with each new client, publish it on Insights and LinkedIn, and pitch the trade press.

Momentum attracts more briefs, and trade coverage reaches procurement and CMOs at once.

• Clients want confidentiality

  Announce by sector without the name.

• Job boardOLIVER's Greenhouse board (37 roles, October 22, 2026) is mostly teams placed inside clients, which shows what clients buy: a client's "Customer Communications Centre of Excellence" (Birmingham, Leeds, Sheffield), Amazon Seller and Vendor Central content (Germany), product marketing "embedded within our client, a leading Private Banking and Wealth Management business", AI copy frameworks for "a B2B payments business", social studios for a "brand new" haircare client and a new FMCG client, creator partnerships, localisation and in-house studios in Dublin, Cape Town, Istanbul and Brussels.Source
• Your websiteImpact page: "2,000+ awards", "Agency Of The Year 32 times"; wins listed include Campaign Global In-house Agency of the Year 2025 (U-Studio | Unilever), AdAge AI Ad of the Week (NetApp), One Show shortlists for Molson and WestJet, a Webby honour for Pets at Home and Awwwards for Pernod Ricard. It is a list of awards, with no case studies or results, and the list is shown twice; it misspells "Philipines, Viatnam, Indonisia" and "Pet at home".Source

Make the calculator a public tool on oliverinside.ai, write a short guide on lower-carbon AI production, and offer a free emissions review of one campaign.

Sustainability teams are a second door into big brands, and the tool shows a strength competitors rarely have.

• Greenwashing questions

  Publish the method.

• Your websiteAbout page: "300+ clients and 1,500+ brands across 50+ markets, with 5,000+ people inside the world's biggest brands"; OLIVER is part of The Brandtech Group, "the sole ANA Official AI & Data Partner 2026 and sole WFA Strategic AI & Technology Partner 2026"; "The first marketing group to publish an AI sustainability study", with a carbon calculator.Source
• Your websiteOlder proof lives only as news posts on the Insights blog: "Unilever saves €500m as in-housing is more efficient than agencies" and "U-Studio usage increases by 40%"; a recent post is "Procurement powers AI transformation".Source