Omni growth playbook

Publish a pricing page even without list prices: what drives the price (users and roles, embedded analytics, deployment, support), what the free trial includes, how migration services are scoped, and what a typical first-year project looks like. End with two paths: start a trial, or get a quote within one business day.

Omni's enterprise product marketer is asked to build business cases a CFO accepts; that starts with a buyer understanding the shape of the cost. A clear page also stops "pricing" searches from landing on rivals' "Omni pricing" articles.

1. What you pay for (users and roles, embedded, deployment, support)
2. What the free trial includes
3. Migration and professional services: how projects are scoped
4. A typical first-year project (team size, timeline)
5. Questions procurement asks (security, contract length)
6. Get a quote in one business day / Start a trial

• Rivals see the model

  Show what drives price, not discounts.

• Buyers expect a number

  Offer a quote within one business day.

• Your websiteSitemap (October 18, 2026): 262 URLs: 191 blog posts, 26 /articles ("best BI tools 2026"-style guides), 4 industry pages (SaaS, retail, media and advertising, financial services) and 7 comparison pages (Hex, Looker, Metabase, Power BI, Sigma, Tableau, ThoughtSpot). There is no pricing page: /pricing returns "Page not found". A /thankyou page is listed.Source
• HiringProduct Marketing, Enterprise: "As Omni moves further into enterprise, industry, and line-of-business selling, we need a Product Marketer dedicated to the value and deal work"; build enterprise decks, "ROI narratives, executive one-pagers, business cases", translate "a technical proof-of-concept into a business case a CFO will understand", and turn "a single great customer win into a reusable asset". It is "a small, ambitious Product Marketing team".Source
• Your websiteHomepage: "The AI analytics platform"; dashboards, spreadsheets, point-and-click and SQL in one place; "White label Omni in your product with SSO embedding, APIs, and our MCP server"; Free Trial and Request Demo. programmable.info reads logos for Condé Nast, Guitar Center, dbt Labs, Tripadvisor, BambooHR, incident.io and Cribl.Source

List every Explo account not yet migrated, assign an owner, and send a written offer: a fixed migration plan by the Managing Architect, no downtime, pricing held through the current contract, and a named date. Track each account weekly until it is live.

Retaining acquired customers is the cheapest revenue Omni will ever get, and each finished migration becomes an embedded analytics story.

• Feature gaps block migration

  Log them for product with dates; offer a partner to bridge.

• Your websiteThe /explo page: "Welcome, Explo customers!"; "Over the next 12 months, we'll work with you and the Explo team to better understand what you love most about Explo"; pricing stays the same "through the end of your current contract", then "fair and transparent pricing". It names Buzzfeed, Condé Nast and Perplexity as embedded analytics customers.Source
• NewsOmni announced the acquisition of Explo, an embedded analytics company, on October 22, 2025, with a 12-month transition supported by Explo's founders. It projected $30M ARR by the end of 2025 (4x year over year after 10x growth in 2024) and said it expects to double ARR again in 2026.Source
• HiringProfessional Services: a Managing Architect in Dublin to "scope, sell, and deliver projects" including "internal BI and embedded analytics initiatives" while "managing consulting and delivery partners", and an Engagement Manager who owns subcontracting partners, SOWs and "PS presale collateral".Source

Each week, the BD manager picks two demos and writes a short outreach angle for each segment ("you use Looker and Claude: here is a 90-second demo of turning a Claude dashboard into governed Omni"), BDRs send them to matching accounts, and replies are tracked by demo.

A specific, new thing that solves a problem the prospect has is the best reason to reply. Omni already makes one every week.

• Too technical for some buyers

  Lead with the outcome, link the demo.

• Your websiteOmni publishes weekly engineering demos; the week of October 16, 2026 led with a "Claude Dashboard Converter" that exports a Claude dashboard built on Omni's MCP into Omni, with 13 more demos that week. programmable.info counts 2,025 videos on Omni's YouTube channel with 965 subscribers and about 197,000 views.Source
• HiringBusiness Development Representative, German Speaking (Dublin, €75K–€85K): "Must be a fluent German and English speaker"; run "campaigns across email, LinkedIn, and other channels", "Accelerate conversion of warm and inactive prospects" and move "beyond typical B2B marketing playbooks". The shared BDR text still says Omni launched "for commercial availability last year"; the APAC post dates that launch to 2023.Source
• HiringManager, Business Development (San Francisco and New York) plus Strategic BDRs in both cities: "we've established our BDR organization as a primary driver of qualified pipeline"; the manager will "Lead upmarket expansion through focused BDR strategy execution".Source

Translate the three strongest migration stories into German, write a German one-page overview, and ask any DACH customer or prospect in a pilot for a short story. Build the first DACH account list from companies using Looker or Tableau.

German-speaking buyers respond better to German material and to peers in their market; without it, the new BDR starts with nothing to send.

• Poor translation

  Native review.

• HiringBusiness Development Representative, German Speaking (Dublin, €75K–€85K): "Must be a fluent German and English speaker"; run "campaigns across email, LinkedIn, and other channels", "Accelerate conversion of warm and inactive prospects" and move "beyond typical B2B marketing playbooks". The shared BDR text still says Omni launched "for commercial availability last year"; the APAC post dates that launch to 2023.Source
• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source

Inventory every sending service (Google Workspace, HubSpot, the sales engagement tool), make sure each passes SPF and DKIM, read DMARC reports for two weeks, then move to quarantine and later reject. Consider a separate subdomain for high-volume outbound.

Deliverability is the first thing that breaks when a BDR team grows; fixing it before the new hires start protects every campaign.

• Legitimate mail blocked

  Read reports before enforcing.

• programmable.infoSite scan: email DMARC policy "none" (SPF ~all); security headers grade D; mobile LCP 1.9 s, 27% slower than a year ago; one news mention in 30 days, about an unrelated "OMNI" crypto token; Tranco rank 541,726.Source
• HiringManager, Business Development (San Francisco and New York) plus Strategic BDRs in both cities: "we've established our BDR organization as a primary driver of qualified pipeline"; the manager will "Lead upmarket expansion through focused BDR strategy execution".Source
• HiringBusiness Development Representative, German Speaking (Dublin, €75K–€85K): "Must be a fluent German and English speaker"; run "campaigns across email, LinkedIn, and other channels", "Accelerate conversion of warm and inactive prospects" and move "beyond typical B2B marketing playbooks". The shared BDR text still says Omni launched "for commercial availability last year"; the APAC post dates that launch to 2023.Source

The Growth Data Platform engineer pulls companies whose job posts mention LookML or Looker, scores them by size and warehouse (Snowflake, Databricks, BigQuery), and sends the top accounts to Strategic BDRs with the migration story that fits.

An account that is investing in Looker skills is feeling the cost of Looker now. Omni's migration stories ("eight-year-old Looker estate in less than three months") speak directly to that.

• Hiring for Looker means commitment

  Lead with running both, then migrating.

• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source
• HiringSoftware Engineer, Growth Data Platform: "Build and scale the data platform that turns messy GTM signals into reliable, auditable workflows"; enrichment, routing, assignment and activation across "CRM, sales engagement, ads, first and third party intent", on Snowflake, dbt and Dagster.Source
• HiringManager, Business Development (San Francisco and New York) plus Strategic BDRs in both cities: "we've established our BDR organization as a primary driver of qualified pipeline"; the manager will "Lead upmarket expansion through focused BDR strategy execution".Source
• HiringShared "About Omni" text: "the AI analytics platform that turns company data into a trusted source of truth for AI", "a governed context graph", answers that teams bring "into tools like Claude, ChatGPT, Cursor, and Slack"; $217M raised, "Its latest $120M Series C valued the company at $1.5B"; founders from Looker and Stitch Data. Engineers improve "Blobby, our AI agent" and build "APIs, CLIs, and MCP tools".Source

Publish a fixed-scope offer: Looker, Tableau or Power BI to Omni in a set number of weeks for a set price band, delivered by Omni PS or a certified partner, with the Engagement Manager running scoping and SOWs.

A fixed scope turns the buyer's biggest fear, a long migration, into a dated plan. Partners get repeatable work, and Omni gets faster deployments.

• Scope creep

  Change orders after the fixed scope.

• #6 A Looker-migration account list from job posts that mention LookML

• HiringProfessional Services: a Managing Architect in Dublin to "scope, sell, and deliver projects" including "internal BI and embedded analytics initiatives" while "managing consulting and delivery partners", and an Engagement Manager who owns subcontracting partners, SOWs and "PS presale collateral".Source
• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source
• Your websitePartner Program page: implementation partners phData (SWBC on Snowflake), Hawkfry Group (migrated Trint's data model "in less than 30 days") and Shearwater Data (Zapnito's embedded analytics "in less than a month"), plus quotes from Snowflake and Databricks; a "Become a partner" form.Source

Add pages for the industries where Omni already has stories (technology, media, retail, healthcare data, marketplaces) and for departments (finance, sales, marketing, operations), each with a story, a sample workbook and the questions that team asks.

Line-of-business buyers search for their own problem, not "BI". Each page gives AEs something to send that speaks the buyer's language.

• Thin pages

  Each needs a real story and workbook.

• HiringProduct Marketing, Enterprise: "As Omni moves further into enterprise, industry, and line-of-business selling, we need a Product Marketer dedicated to the value and deal work"; build enterprise decks, "ROI narratives, executive one-pagers, business cases", translate "a technical proof-of-concept into a business case a CFO will understand", and turn "a single great customer win into a reusable asset". It is "a small, ambitious Product Marketing team".Source
• Your websiteSitemap (October 18, 2026): 262 URLs: 191 blog posts, 26 /articles ("best BI tools 2026"-style guides), 4 industry pages (SaaS, retail, media and advertising, financial services) and 7 comparison pages (Hex, Looker, Metabase, Power BI, Sigma, Tableau, ThoughtSpot). There is no pricing page: /pricing returns "Page not found". A /thankyou page is listed.Source
• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source

Build a consolidation model: tools replaced, licences, admin time, ad hoc requests avoided, and AI answers on governed data. Fill it with the prospect during the POC and output an executive one-pager.

CFOs approve consolidation more easily than new spend. A model built during the POC carries the AE through procurement.

• Inflated savings

  Use the customer's own numbers.

• HiringProduct Marketing, Enterprise: "As Omni moves further into enterprise, industry, and line-of-business selling, we need a Product Marketer dedicated to the value and deal work"; build enterprise decks, "ROI narratives, executive one-pagers, business cases", translate "a technical proof-of-concept into a business case a CFO will understand", and turn "a single great customer win into a reusable asset". It is "a small, ambitious Product Marketing team".Source
• HiringSales segments: Strategic Enterprise AE for "our largest, most complex relationships" (5,000+ employees, multi-year agreements, "CFOs, CDOs, and other C-suite stakeholders"); Regional Sales Directors for Enterprise (501–5,000 employees, US and EMEA) and Commercial (1–500, San Francisco and EMEA); an Enterprise AE in Dublin.Source
• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source

Define the POC: connect the warehouse, model the top ten metrics, answer five real questions with AI and dashboards, and agree success criteria on day one. Track time to first answer.

A POC that shows a correct answer on the buyer's own data in two days is hard to beat, and it doubles as a demo of the semantic layer.

• Messy data slows the POC

  Scope to one clean schema.

• HiringSolutions Engineering: eight pre-sales roles (manager, staff, senior in the US, EMEA and Singapore, SE II, SE in San Francisco). Senior SEs lead "complex technical evaluations from discovery through proof-of-concept, hands-on in each prospect's own data and environment".Source
• HiringShared "About Omni" text: "the AI analytics platform that turns company data into a trusted source of truth for AI", "a governed context graph", answers that teams bring "into tools like Claude, ChatGPT, Cursor, and Slack"; $217M raised, "Its latest $120M Series C valued the company at $1.5B"; founders from Looker and Stitch Data. Engineers improve "Blobby, our AI agent" and build "APIs, CLIs, and MCP tools".Source

Define six change signals, detect them weekly, score accounts and route them by region and segment with a reason to reach out. Measure which signals produce meetings.

Timing beats volume. A BDR who reaches a new head of data in their first 90 days is far more likely to get a meeting.

• Creepy outreach

  Refer to public news only.

• HiringSoftware Engineer, Growth Data Platform: "Build and scale the data platform that turns messy GTM signals into reliable, auditable workflows"; enrichment, routing, assignment and activation across "CRM, sales engagement, ads, first and third party intent", on Snowflake, dbt and Dagster.Source
• HiringHead of Revenue Operations (reports to the VP of Sales): territories, segmentation and rules of engagement; hands-on in Salesforce; "Put AI into practical use" for "account research, data enrichment, pipeline inspection, and analysis".Source
• HiringManager, Business Development (San Francisco and New York) plus Strategic BDRs in both cities: "we've established our BDR organization as a primary driver of qualified pipeline"; the manager will "Lead upmarket expansion through focused BDR strategy execution".Source

Give APAC a kit: the Australian story plus two more local stories, a target list by country, events with local Snowflake and Databricks user groups, one SI partner per country, and a timezone-friendly demo schedule.

First hires in a region succeed with local proof and partners; without them they cold-call against established vendors.

• Spread too thin

  Two countries first.

• HiringAPAC: a BDR in Sydney to be part of "the founding team to help us build the APAC region", a Mid-Market AE in Australia reporting to the VP of APAC, an Enterprise AE in Singapore who "will be our first hire on the ground", and a Senior Solutions Engineer in Singapore; the AEs are told to "invest in Tech & SI partnerships to build top-of-funnel pipeline".Source
• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source
• Your websitePartner Program page: implementation partners phData (SWBC on Snowflake), Hawkfry Group (migrated Trint's data model "in less than 30 days") and Shearwater Data (Zapnito's embedded analytics "in less than a month"), plus quotes from Snowflake and Databricks; a "Become a partner" form.Source

In each region, map Omni target accounts to the warehouse vendor's account teams, agree a joint offer (a migration or a semantic layer for AI), and run quarterly account mapping. Track warehouse-sourced pipeline.

Warehouse vendors want more workloads on their platform; a governed AI layer is one. Their reps open doors Omni cannot.

• Conflicting partner priorities

  Lead with accounts already on their platform.

• Your websitePartner Program page: implementation partners phData (SWBC on Snowflake), Hawkfry Group (migrated Trint's data model "in less than 30 days") and Shearwater Data (Zapnito's embedded analytics "in less than a month"), plus quotes from Snowflake and Databricks; a "Become a partner" form.Source
• HiringShared "About Omni" text: "the AI analytics platform that turns company data into a trusted source of truth for AI", "a governed context graph", answers that teams bring "into tools like Claude, ChatGPT, Cursor, and Slack"; $217M raised, "Its latest $120M Series C valued the company at $1.5B"; founders from Looker and Stitch Data. Engineers improve "Blobby, our AI agent" and build "APIs, CLIs, and MCP tools".Source
• HiringSales segments: Strategic Enterprise AE for "our largest, most complex relationships" (5,000+ employees, multi-year agreements, "CFOs, CDOs, and other C-suite stakeholders"); Regional Sales Directors for Enterprise (501–5,000 employees, US and EMEA) and Commercial (1–500, San Francisco and EMEA); an Enterprise AE in Dublin.Source

Publish setup guides and templates for each assistant, list Omni in their connector directories where possible, and show the difference between a governed answer and a raw SQL answer side by side.

Business users increasingly ask questions in an assistant, not in a BI tool. Being the trusted source behind those answers keeps Omni in daily use.

• Assistants change APIs

  Keep guides current with the changelog.

• HiringShared "About Omni" text: "the AI analytics platform that turns company data into a trusted source of truth for AI", "a governed context graph", answers that teams bring "into tools like Claude, ChatGPT, Cursor, and Slack"; $217M raised, "Its latest $120M Series C valued the company at $1.5B"; founders from Looker and Stitch Data. Engineers improve "Blobby, our AI agent" and build "APIs, CLIs, and MCP tools".Source
• Your websiteOmni publishes weekly engineering demos; the week of October 16, 2026 led with a "Claude Dashboard Converter" that exports a Claude dashboard built on Omni's MCP into Omni, with 13 more demos that week. programmable.info counts 2,025 videos on Omni's YouTube channel with 965 subscribers and about 197,000 views.Source
• Your websiteHomepage: "The AI analytics platform"; dashboards, spreadsheets, point-and-click and SQL in one place; "White label Omni in your product with SSO embedding, APIs, and our MCP server"; Free Trial and Request Demo. programmable.info reads logos for Condé Nast, Guitar Center, dbt Labs, Tripadvisor, BambooHR, incident.io and Cribl.Source

Give embedded its own path: a page, a trial with an embedding sandbox, technical docs, a pricing explanation and SaaS stories. Target SaaS companies hiring for customer-facing analytics.

Embedded analytics revenue grows with the customer's own users, so it expands without new sales effort.

• Internal BI sellers distracted

  Separate targets.

• #2 Close the Explo transition: a migration offer for every remaining Explo customer

• Your websiteThe /explo page: "Welcome, Explo customers!"; "Over the next 12 months, we'll work with you and the Explo team to better understand what you love most about Explo"; pricing stays the same "through the end of your current contract", then "fair and transparent pricing". It names Buzzfeed, Condé Nast and Perplexity as embedded analytics customers.Source
• Your websiteHomepage: "The AI analytics platform"; dashboards, spreadsheets, point-and-click and SQL in one place; "White label Omni in your product with SSO embedding, APIs, and our MCP server"; Free Trial and Request Demo. programmable.info reads logos for Condé Nast, Guitar Center, dbt Labs, Tripadvisor, BambooHR, incident.io and Cribl.Source
• HiringSales segments: Strategic Enterprise AE for "our largest, most complex relationships" (5,000+ employees, multi-year agreements, "CFOs, CDOs, and other C-suite stakeholders"); Regional Sales Directors for Enterprise (501–5,000 employees, US and EMEA) and Commercial (1–500, San Francisco and EMEA); an Enterprise AE in Dublin.Source

Localise the site and core docs in German and French, publish EMEA stories (the Netherlands and France already exist), state clearly where customer data is hosted, recruit two delivery partners per major market, and run a yearly EMEA customer event.

European buyers weigh language, data location and local references heavily; a regional team without them sells uphill.

• Too many markets at once

  Two markets first.

• #4 Give the German-speaking BDR German proof to send

• HiringBusiness Development Representative, German Speaking (Dublin, €75K–€85K): "Must be a fluent German and English speaker"; run "campaigns across email, LinkedIn, and other channels", "Accelerate conversion of warm and inactive prospects" and move "beyond typical B2B marketing playbooks". The shared BDR text still says Omni launched "for commercial availability last year"; the APAC post dates that launch to 2023.Source
• HiringSales segments: Strategic Enterprise AE for "our largest, most complex relationships" (5,000+ employees, multi-year agreements, "CFOs, CDOs, and other C-suite stakeholders"); Regional Sales Directors for Enterprise (501–5,000 employees, US and EMEA) and Commercial (1–500, San Francisco and EMEA); an Enterprise AE in Dublin.Source
• HiringProfessional Services: a Managing Architect in Dublin to "scope, sell, and deliver projects" including "internal BI and embedded analytics initiatives" while "managing consulting and delivery partners", and an Engagement Manager who owns subcontracting partners, SOWs and "PS presale collateral".Source
• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source

Publish a yearly benchmark with open questions and schemas: AI accuracy with and without a semantic layer, across tools and models. Let teams run it on their own data with Omni and share results.

The company that defines how AI analytics is measured shapes how buyers judge every tool, and a benchmark run on a buyer's own data is a sales motion.

• Biased results

  Publish the method and invite rivals.

• Your websiteOmni already publishes /articles/benchmarking-ai-analytics-agents-2026 and buyer guides such as "best Looker alternatives for AI analytics 2026" and "best embedded analytics tools 2026".Source
• HiringShared "About Omni" text: "the AI analytics platform that turns company data into a trusted source of truth for AI", "a governed context graph", answers that teams bring "into tools like Claude, ChatGPT, Cursor, and Slack"; $217M raised, "Its latest $120M Series C valued the company at $1.5B"; founders from Looker and Stitch Data. Engineers improve "Blobby, our AI agent" and build "APIs, CLIs, and MCP tools".Source
• Competitor researchRival positioning on their own sites: Sigma ("The AI runtime for business"), ThoughtSpot ("Agentic Analytics Platform"), Hex ("The Analytics platform for humans and agents"), Looker ("agentic business intelligence... a trusted semantic layer and Gemini agents"), Metabase ("Open source AI analytics you can verify", grounded in a semantic layer), Tableau and Power BI.See the research Source

A finance-led offer: replace exported spreadsheets for FP&A with Omni spreadsheets on the warehouse, with templates for the monthly close and board reporting, sold to the CFO with the data team as partner.

Finance has budget, pain from spreadsheet errors and executive reach. Landing there spreads Omni across the company.

• Data team feels bypassed

  Bring them in as owners of the model.

• #8 Industry and line-of-business pages to match the new selling motion
• #9 A BI consolidation business case for CFOs

• HiringSales segments: Strategic Enterprise AE for "our largest, most complex relationships" (5,000+ employees, multi-year agreements, "CFOs, CDOs, and other C-suite stakeholders"); Regional Sales Directors for Enterprise (501–5,000 employees, US and EMEA) and Commercial (1–500, San Francisco and EMEA); an Enterprise AE in Dublin.Source
• Your websiteHomepage: "The AI analytics platform"; dashboards, spreadsheets, point-and-click and SQL in one place; "White label Omni in your product with SSO embedding, APIs, and our MCP server"; Free Trial and Request Demo. programmable.info reads logos for Condé Nast, Guitar Center, dbt Labs, Tripadvisor, BambooHR, incident.io and Cribl.Source
• HiringProduct Marketing, Enterprise: "As Omni moves further into enterprise, industry, and line-of-business selling, we need a Product Marketer dedicated to the value and deal work"; build enterprise decks, "ROI narratives, executive one-pagers, business cases", translate "a technical proof-of-concept into a business case a CFO will understand", and turn "a single great customer win into a reusable asset". It is "a small, ambitious Product Marketing team".Source

Use "Omni Analytics" consistently in titles, press and profiles, add organisation structured data, claim the knowledge panel and monitor "Omni Analytics".

Clear brand signals make each press hit and review count for the right company.

• None

  Low risk.

• programmable.infoSite scan: email DMARC policy "none" (SPF ~all); security headers grade D; mobile LCP 1.9 s, 27% slower than a year ago; one news mention in 30 days, about an unrelated "OMNI" crypto token; Tranco rank 541,726.Source
• Your websiteHomepage: "The AI analytics platform"; dashboards, spreadsheets, point-and-click and SQL in one place; "White label Omni in your product with SSO embedding, APIs, and our MCP server"; Free Trial and Request Demo. programmable.info reads logos for Condé Nast, Guitar Center, dbt Labs, Tripadvisor, BambooHR, incident.io and Cribl.Source

Run a monthly open session, with community.omni.co as home, for LookML developers: how models translate, what migration looks like, live Q&A. Record each and post the answers.

Admins who learn Omni before a decision become its internal champions.

• Low attendance

  Post recordings anyway.

• #6 A Looker-migration account list from job posts that mention LookML

• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source
• HiringShared "About Omni" text: "the AI analytics platform that turns company data into a trusted source of truth for AI", "a governed context graph", answers that teams bring "into tools like Claude, ChatGPT, Cursor, and Slack"; $217M raised, "Its latest $120M Series C valued the company at $1.5B"; founders from Looker and Stitch Data. Engineers improve "Blobby, our AI agent" and build "APIs, CLIs, and MCP tools".Source
• Your websiteOmni vs. Hex page: "Hex was built for data teams working in notebooks. Omni was founded on governed data everyone can use"; Omni's AI always queries the semantic layer; in Hex "business users get Threads. Data teams get notebooks."Source

A simple tool: source tool, dashboards, models and users in, an estimated timeline and plan out, with the matching story and a call to book scoping.

An estimate turns a vague fear into a number, and every estimate is a qualified lead with its scope attached.

• Estimates too low

  Show a range and caveats.

• #7 A fixed-scope migration offer with delivery partners

• Your websiteCustomer case studies: a region filter, and on the page we loaded the stories were tagged USA, the Netherlands, Australia, France and the UK, none Germany, Austria, Switzerland or Singapore. Headlines include "Migrated eight-year-old Looker estate and launched company-wide in less than three months" and "Handshake migrated a 10 year analytics estate to Omni in 8 weeks with one engineer and AI".Source
• HiringProfessional Services: a Managing Architect in Dublin to "scope, sell, and deliver projects" including "internal BI and embedded analytics initiatives" while "managing consulting and delivery partners", and an Engagement Manager who owns subcontracting partners, SOWs and "PS presale collateral".Source