Onebrief growth playbook

Write one naval case study in the same format as the existing ones (challenge, solution, outcomes): a fleet or MOC exercise, offline-first planning afloat, or a Navy staff on SIPR, with numbers cleared for release. Put it first on /navy, rename the section, and add the existing Navy captain quote from the homepage. Until a story is cleared, show a maritime walkthrough: one notional DMO planning cycle from MOC to ship and back, offline and resynced.

Buyers trust proof from their own service. One naval story turns the Navy page from a generic page into the Head of Growth's best sales tool, and it gives the Business Development Executives something to send.

[ ] Unit type (MOC, fleet staff, strike group, afloat staff)
[ ] Network (NIPR-CUI, SIPR, JWICS)
[ ] Before: tools and hours per planning cycle
[ ] After: hours, products, people
[ ] Offline or degraded-network moment
[ ] One quote by role
[ ] Public affairs release
[ ] One-page PDF for BD follow-up

• Release takes months

  Publish the notional walkthrough first and swap in the cleared story.

• Few Navy users yet

  Use a joint exercise with a naval component and say so.

• HiringHead of Growth, Navy (posted September 30, 2026): will "lead our effort to build the future of military decision-making within the U.S. Navy", "lead the development of marketing and sales initiatives to engage with Navy Program Acquisition Executives, generate leads, increase brand awareness, and develop insights that support expansion within existing customers and demonstrate impact", "establish performance metrics and KPIs", direct "a team of Business Development Executives" and track "congressional events, and key partnerships".Source
• Your websiteThe Navy page (/navy) speaks to Maritime Operations Centers (MOCs), forces afloat, Distributed Maritime Operations (DMO) and offline-first sync "From ship to shore", and claims "3x more productivity" and "40% less hours spent planning, on average". Its proof section is headed "Joint Force Case Studies" and shows the same five stories as the Impact page: an Army division, a 10-day exercise, a Geographic Combatant Command exercise, a 4-star headquarters writing conference and a 75% resource reduction. None is about a naval command, a MOC or a ship.Source
• Your websiteImpact page and case studies (checked October 22, 2026): nine stories, none naming a Navy unit; the case-study pages have no meta description. The Media Center lists funding, accreditations, the Army NGC2 work and an Air Combat Command pilot, but no Navy news.Source
• Your websiteHomepage: H1 "Superhuman command wins."; the stat block reads "3x as fast, at a minimum. Our average user completes workflows in half the time." and "3/4 Today, Onebrief is integral to three of the four largest operational plans (OPLANs) globally"; testimonials are attributed by role only (for example "Captain and JAWS graduate, US Navy", "J5, Geographic Combatant Command"). The meta description still says "workflow software designed specifically for military staffs" while the page leads with "decision dominance through AI modeling and simulation".Source

Link Mini-Exercises from the main navigation, every service page and every "Get Started" block. Add a service picker to the application and build a notional maritime scenario (a MOC planning a dispersed operation) so a Navy staff plans in its own terms. Track applications by service.

A hands-on day is the strongest step before a buy, and it is already built. Making it visible costs a few links.

• More requests than staff

  Qualify by command size and timing.

• Your websiteMini-Exercises page: "Single-day sprints", "Try before you buy"; a notional, unclassified scenario designed by Onebrief; "Within four hours, teams will produce an insights brief" including "an initial WARNORD". The page is not linked from the homepage, the Navy page, the Impact page or the footer navigation.Source
• HiringHead of Growth, Navy (posted September 30, 2026): will "lead our effort to build the future of military decision-making within the U.S. Navy", "lead the development of marketing and sales initiatives to engage with Navy Program Acquisition Executives, generate leads, increase brand awareness, and develop insights that support expansion within existing customers and demonstrate impact", "establish performance metrics and KPIs", direct "a team of Business Development Executives" and track "congressional events, and key partnerships".Source
• Your websiteThe Navy page (/navy) speaks to Maritime Operations Centers (MOCs), forces afloat, Distributed Maritime Operations (DMO) and offline-first sync "From ship to shore", and claims "3x more productivity" and "40% less hours spent planning, on average". Its proof section is headed "Joint Force Case Studies" and shows the same five stories as the Impact page: an Army division, a 10-day exercise, a Geographic Combatant Command exercise, a 4-star headquarters writing conference and a 75% resource reduction. None is about a naval command, a MOC or a ship.Source

Delete or redirect the lorem post, decide whether the new platform overview replaces /platform (then swap and redirect) or stays a draft (then exclude it from the sitemap and noindex it), and add a pre-publish check in Webflow for placeholder titles.

A clean site supports the "built for wartime reality" message; placeholder pages undercut it.

• Breaking links

  Redirect, do not delete, any URL that was shared.

• Your websiteSitemap (110 URLs, read October 22, 2026): 47 content-hub posts, 24 event pages, 10 impact pages. It also lists /content-hub/lorem-video-post (titled "Global Collaboration", dated November 7, 2024, with no body content) and /platform-overview-new (titled "Platform Overview - new"), a second version of the platform page.Source
• Your websiteHomepage: H1 "Superhuman command wins."; the stat block reads "3x as fast, at a minimum. Our average user completes workflows in half the time." and "3/4 Today, Onebrief is integral to three of the four largest operational plans (OPLANs) globally"; testimonials are attributed by role only (for example "Captain and JAWS graduate, US Navy", "J5, Geographic Combatant Command"). The meta description still says "workflow software designed specifically for military staffs" while the page leads with "decision dominance through AI modeling and simulation".Source

Pick the claims you can defend, state the method under each (sample, exercise, measurement), use the same wording on every page, and publish a short "How we measure" note that links to the case studies behind each number.

Consistent, sourced numbers survive scrutiny from acquisition staff and the press; inconsistent ones invite doubt about all of them.

• Smaller numbers look weaker

  A sourced 2x beats an unsourced 3x with acquisition staff.

• Your websiteHomepage: H1 "Superhuman command wins."; the stat block reads "3x as fast, at a minimum. Our average user completes workflows in half the time." and "3/4 Today, Onebrief is integral to three of the four largest operational plans (OPLANs) globally"; testimonials are attributed by role only (for example "Captain and JAWS graduate, US Navy", "J5, Geographic Combatant Command"). The meta description still says "workflow software designed specifically for military staffs" while the page leads with "decision dominance through AI modeling and simulation".Source
• Your websiteThe Navy page (/navy) speaks to Maritime Operations Centers (MOCs), forces afloat, Distributed Maritime Operations (DMO) and offline-first sync "From ship to shore", and claims "3x more productivity" and "40% less hours spent planning, on average". Its proof section is headed "Joint Force Case Studies" and shows the same five stories as the Impact page: an Army division, a 10-day exercise, a Geographic Combatant Command exercise, a 4-star headquarters writing conference and a 75% resource reduction. None is about a naval command, a MOC or a ship.Source
• Your websiteImpact page and case studies (checked October 22, 2026): nine stories, none naming a Navy unit; the case-study pages have no meta description. The Media Center lists funding, accreditations, the Army NGC2 work and an Air Combat Command pilot, but no Navy news.Source

Design a printable one-pager per service: the problem in that service's words, three capabilities, networks and authorizations, one outcome, and how to start (Mini-Exercise or demo). Post each as a PDF on its service page and hand them out at events.

Program offices circulate PDFs internally; a datasheet travels where a web page does not.

• Out of date quickly

  Date each sheet and review quarterly.

• HiringSenior Brand Designer (posted September 17, 2026): designs "materials for industry events and trade shows", "graphics and visuals for the company website" and "sales tools, such as presentations, one-pagers, datasheets, and case studies, to support the sales team".Source
• Your websiteThe Navy page (/navy) speaks to Maritime Operations Centers (MOCs), forces afloat, Distributed Maritime Operations (DMO) and offline-first sync "From ship to shore", and claims "3x more productivity" and "40% less hours spent planning, on average". Its proof section is headed "Joint Force Case Studies" and shows the same five stories as the Impact page: an Army division, a 10-day exercise, a Geographic Combatant Command exercise, a 4-star headquarters writing conference and a 75% resource reduction. None is about a naval command, a MOC or a ship.Source
• News coverageOnebrief closed a $200M Series D at a $2.15B post-money valuation, led by Battery Ventures and Sapphire Ventures, and acquired Battle Road Digital (January 23, 2026); AtomEngine achieved DoW IL5, IL6 and Top Secret authorizations through Second Front's Game Warden (July 8, 2026); Onebrief reported FedRAMP Class D (High) through Second Front (July 23, 2026).Source

After each event, swap the page to a recap: what was shown, a short video, the datasheet and an offer to book a Mini-Exercise. Add a simple "Where to meet us next" list to every event page.

Event pages keep getting search and shared-link traffic for months; a recap converts it instead of confusing it.

• Old photos

  Use approved images only.

• Your websiteEvent pages stay live after the event: Indo Pacific Maritime Expo ("4-6 NOV 2025 - SYDNEY", Onebrief was "wifi sponsor") and AFCEA West ("10-12 February, 2026", booth #4209) still invite visitors to "schedule time with our team".Source
• Your websiteMini-Exercises page: "Single-day sprints", "Try before you buy"; a notional, unclassified scenario designed by Onebrief; "Within four hours, teams will produce an insights brief" including "an initial WARNORD". The page is not linked from the homepage, the Navy page, the Impact page or the footer navigation.Source
• HiringHead of Growth, Navy (posted September 30, 2026): will "lead our effort to build the future of military decision-making within the U.S. Navy", "lead the development of marketing and sales initiatives to engage with Navy Program Acquisition Executives, generate leads, increase brand awareness, and develop insights that support expansion within existing customers and demonstrate impact", "establish performance metrics and KPIs", direct "a team of Business Development Executives" and track "congressional events, and key partnerships".Source

Map the Navy: fleets, MOCs, type commands, systems commands and the program offices that fund command and control. Mark where Onebrief is live, who sponsors it and the next unit in each chain. Give each BD Executive a set of chains and track coverage, pilots and expansions.

A shared map turns a new team's first quarter into a plan and makes progress visible to leadership.

• Map gets stale

  Update after every rotation cycle.

• HiringHead of Growth, Navy (posted September 30, 2026): will "lead our effort to build the future of military decision-making within the U.S. Navy", "lead the development of marketing and sales initiatives to engage with Navy Program Acquisition Executives, generate leads, increase brand awareness, and develop insights that support expansion within existing customers and demonstrate impact", "establish performance metrics and KPIs", direct "a team of Business Development Executives" and track "congressional events, and key partnerships".Source
• HiringField teams: Partner Engagement Managers for the 4th Infantry Division (Colorado Springs), U.S. Army Europe and Africa (Wiesbaden, Ramstein, Grafenwoehr), Vicenza and U.S. European Command, who "Lead or support exercises" and "Enable our expansion to Allies and Partners"; a Partner Delivery Manager whose "single most common task is to implement Onebrief at a new customer": "If their first major planning event is a success, then they're much more likely to succeed with Onebrief."Source
• Your websiteThe Navy page (/navy) speaks to Maritime Operations Centers (MOCs), forces afloat, Distributed Maritime Operations (DMO) and offline-first sync "From ship to shore", and claims "3x more productivity" and "40% less hours spent planning, on average". Its proof section is headed "Joint Force Case Studies" and shows the same five stories as the Impact page: an Army division, a 10-day exercise, a Geographic Combatant Command exercise, a 4-star headquarters writing conference and a 75% resource reduction. None is about a naval command, a MOC or a ship.Source

Offer graduates an opt-in alumni list, a certificate for completing the in-class exercises and a "bring Onebrief to your staff" kit. When an alumnus reports to a new staff, the right Partner Engagement Manager or BD Executive offers a Mini-Exercise.

Officers who planned in Onebrief at school become internal champions; the college is a distribution channel, not just a customer.

• Rules on contact

  Opt-in only, with the college's approval.

• HiringPartner Engagement Manager, Army Command and General Staff College (Fort Leavenworth, posted October 6, 2026): "Support students through in-classroom implementation and planning exercises" and "Enable expansion and upsell opportunities to students from other Joint Services as well as Allies and Partners".Source
• Your websiteMini-Exercises page: "Single-day sprints", "Try before you buy"; a notional, unclassified scenario designed by Onebrief; "Within four hours, teams will produce an insights brief" including "an initial WARNORD". The page is not linked from the homepage, the Navy page, the Impact page or the footer navigation.Source
• HiringHead of Growth, Navy (posted September 30, 2026): will "lead our effort to build the future of military decision-making within the U.S. Navy", "lead the development of marketing and sales initiatives to engage with Navy Program Acquisition Executives, generate leads, increase brand awareness, and develop insights that support expansion within existing customers and demonstrate impact", "establish performance metrics and KPIs", direct "a team of Business Development Executives" and track "congressional events, and key partnerships".Source

Build one kit: a pre-event checklist, a templated plan set, a daily support rhythm and a one-page outcome report (hours, products, people) signed off by the customer. Use the reports for renewals and, where released, as case studies.

A repeatable first event raises the odds of adoption and feeds the case-study pipeline the Navy page needs.

• Teams resist forms

  One page, filled in with the customer.

• HiringField teams: Partner Engagement Managers for the 4th Infantry Division (Colorado Springs), U.S. Army Europe and Africa (Wiesbaden, Ramstein, Grafenwoehr), Vicenza and U.S. European Command, who "Lead or support exercises" and "Enable our expansion to Allies and Partners"; a Partner Delivery Manager whose "single most common task is to implement Onebrief at a new customer": "If their first major planning event is a success, then they're much more likely to succeed with Onebrief."Source
• Your websiteImpact page and case studies (checked October 22, 2026): nine stories, none naming a Navy unit; the case-study pages have no meta description. The Media Center lists funding, accreditations, the Army NGC2 work and an Air Combat Command pilot, but no Navy news.Source
• HiringProduct hiring: a Senior Product Manager, Atom Engine to own the Content team that "creates the scenarios, units, and entities that make up Atom Engine exercises"; a Group Product Manager across Onebrief and AtomEngine; and a Forward Deployed Engineer (posted October 15) who will "turn recurring field workarounds into out-of-the-box core product capabilities".Source

Set a monthly case-study rhythm fed by field outcome reports. Tag each by service and echelon, add filters on /impact, write meta descriptions for every story, and show the matching ones on each service page.

Fresh, filterable proof serves every service team and helps search and AI assistants answer "Onebrief Navy" or "Onebrief Air Force".

• Release delays

  Keep three in clearance at all times.

• Your websiteImpact page and case studies (checked October 22, 2026): nine stories, none naming a Navy unit; the case-study pages have no meta description. The Media Center lists funding, accreditations, the Army NGC2 work and an Air Combat Command pilot, but no Navy news.Source
• HiringField teams: Partner Engagement Managers for the 4th Infantry Division (Colorado Springs), U.S. Army Europe and Africa (Wiesbaden, Ramstein, Grafenwoehr), Vicenza and U.S. European Command, who "Lead or support exercises" and "Enable our expansion to Allies and Partners"; a Partner Delivery Manager whose "single most common task is to implement Onebrief at a new customer": "If their first major planning event is a success, then they're much more likely to succeed with Onebrief."Source
• Your websiteThe Navy page (/navy) speaks to Maritime Operations Centers (MOCs), forces afloat, Distributed Maritime Operations (DMO) and offline-first sync "From ship to shore", and claims "3x more productivity" and "40% less hours spent planning, on average". Its proof section is headed "Joint Force Case Studies" and shows the same five stories as the Impact page: an Army division, a 10-day exercise, a Geographic Combatant Command exercise, a 4-star headquarters writing conference and a 75% resource reduction. None is about a naval command, a MOC or a ship.Source

Build an /allies page: coalition planning across nations, how sharing and access controls work, deployment options, the NATO selection, and how allied buyers start. Add country pages only where there is a live customer or partner.

Allied buyers need to see that the product is meant for them; a page gives the international team a front door.

• Export-control questions

  Have legal review every claim.

• HiringSenior Partnership Manager, International (posted September 28, 2026): "Onebrief is expanding its global footprint across international defense and operational sectors"; builds "repeatable, high-value partner models" in "lockstep with International Growth and regional Sales teams", with business cases at "6- and 12-month marks".Source
• News coverageOnebrief is the planning layer in the Army's NGC2 environment with the 4th Infantry Division, integrating with Anduril, Palantir, Striveworks, Govini, Microsoft and others; in the IVY STING series planners compressed planning cycles "from hours to as few as 30 minutes" (June 26, 2026). NATO DIANA and Task Force Maven picked Onebrief as one of 10 companies from more than 400 for the Decision Superiority challenge (July 17, 2026).Source
• HiringField teams: Partner Engagement Managers for the 4th Infantry Division (Colorado Springs), U.S. Army Europe and Africa (Wiesbaden, Ramstein, Grafenwoehr), Vicenza and U.S. European Command, who "Lead or support exercises" and "Enable our expansion to Allies and Partners"; a Partner Delivery Manager whose "single most common task is to implement Onebrief at a new customer": "If their first major planning event is a success, then they're much more likely to succeed with Onebrief."Source

Add a partner directory: logo, integration type, what it does in Onebrief, and a joint use case, for partners who agree. Give each partner a co-marketing kit and a quarterly joint webinar or brief.

Buyers check that a planning tool fits their stack; named integrations answer that and give partners a reason to bring Onebrief in.

• Partners are also rivals

  Show integrations, not endorsements.

• Your websitePartnerships page: four partner types (data providers, integration and platform partners, decision-support partners, execution systems) and "Early Product Access" as a benefit, but no list of current partners or integrations.Source
• News coverageOnebrief is the planning layer in the Army's NGC2 environment with the 4th Infantry Division, integrating with Anduril, Palantir, Striveworks, Govini, Microsoft and others; in the IVY STING series planners compressed planning cycles "from hours to as few as 30 minutes" (June 26, 2026). NATO DIANA and Task Force Maven picked Onebrief as one of 10 companies from more than 400 for the Decision Superiority challenge (July 17, 2026).Source
• HiringSenior Partnership Manager, International (posted September 28, 2026): "Onebrief is expanding its global footprint across international defense and operational sectors"; builds "repeatable, high-value partner models" in "lockstep with International Growth and regional Sales teams", with business cases at "6- and 12-month marks".Source

Publish a "How to buy" page: available contract paths, authorizations (FedRAMP High, IL5, IL6, Top Secret), the support model and a contact for contracting officers. Internally, build a capture library of approved past-performance write-ups and descriptions.

Shortening the step from interest to a funded action is the capture team's job; a public page does some of it before the first call.

• Over-promising on vehicles

  Name only paths that are in place.

• HiringCapture and contracts: a Senior Capture Manager (posted October 20, 2026) to secure "government contracts, grants, and programs across the federal market" and surface "future customer requirements to inform product roadmaps"; a Principal Contracts Strategist (Pre-Award, posted October 9) to build "scalable preaward workflows, contracting frameworks, playbooks, and decision models".Source
• News coverageOnebrief closed a $200M Series D at a $2.15B post-money valuation, led by Battery Ventures and Sapphire Ventures, and acquired Battle Road Digital (January 23, 2026); AtomEngine achieved DoW IL5, IL6 and Top Secret authorizations through Second Front's Game Warden (July 8, 2026); Onebrief reported FedRAMP Class D (High) through Second Front (July 23, 2026).Source
• Your websiteMini-Exercises page: "Single-day sprints", "Try before you buy"; a notional, unclassified scenario designed by Onebrief; "Within four hours, teams will produce an insights brief" including "an initial WARNORD". The page is not linked from the homepage, the Navy page, the Impact page or the footer navigation.Source

Publish a monthly update: what shipped, which field request it came from, and a two-minute video. Send it to users, link it from the training page and give PEMs a slide version.

Users who see the product improve stay engaged, and the "you asked, we built" story shows the field model working.

• Classified features

  Describe only public capabilities.

• Your websiteThe last product-updates post is "Onebrief Updates | February 2025" (published May 13, 2025); the training page offers weekly live virtual sessions, "Essentials: Onebrief 101" and "Advanced: Onebrief 201".Source
• HiringProduct hiring: a Senior Product Manager, Atom Engine to own the Content team that "creates the scenarios, units, and entities that make up Atom Engine exercises"; a Group Product Manager across Onebrief and AtomEngine; and a Forward Deployed Engineer (posted October 15) who will "turn recurring field workarounds into out-of-the-box core product capabilities".Source
• HiringField teams: Partner Engagement Managers for the 4th Infantry Division (Colorado Springs), U.S. Army Europe and Africa (Wiesbaden, Ramstein, Grafenwoehr), Vicenza and U.S. European Command, who "Lead or support exercises" and "Enable our expansion to Allies and Partners"; a Partner Delivery Manager whose "single most common task is to implement Onebrief at a new customer": "If their first major planning event is a success, then they're much more likely to succeed with Onebrief."Source

Build a library of notional, unclassified scenarios by service and region (a maritime one first), shared by Mini-Exercises, schools and allied pilots. Publish summaries on the site.

Reusable scenarios lower the cost of every trial and show prospects their own kind of problem.

• Too generic

  Have field teams review each scenario.

• HiringProduct hiring: a Senior Product Manager, Atom Engine to own the Content team that "creates the scenarios, units, and entities that make up Atom Engine exercises"; a Group Product Manager across Onebrief and AtomEngine; and a Forward Deployed Engineer (posted October 15) who will "turn recurring field workarounds into out-of-the-box core product capabilities".Source
• Your websiteMini-Exercises page: "Single-day sprints", "Try before you buy"; a notional, unclassified scenario designed by Onebrief; "Within four hours, teams will produce an insights brief" including "an initial WARNORD". The page is not linked from the homepage, the Navy page, the Impact page or the footer navigation.Source
• HiringPartner Engagement Manager, Army Command and General Staff College (Fort Leavenworth, posted October 6, 2026): "Support students through in-classroom implementation and planning exercises" and "Enable expansion and upsell opportunities to students from other Joint Services as well as Allies and Partners".Source

Compress or defer the hero media, load third-party tools after interaction, and set a page-weight budget for new pages.

A lighter page is quicker on constrained networks and cheaper to maintain.

• Visual quality

  Compare before and after.

• Google PageSpeedHomepage on mobile: performance 80/100; lab LCP 2.6 s, 10.5 MB downloaded, render-blocking requests cost about 1.2 s. Real Chrome visitors pass Core Web Vitals (LCP 0.89 s, INP 58 ms, CLS 0.01 at the 75th percentile).Source

Propose a measured pilot with a fleet or MOC during a planned exercise: baseline planning time, offline sync afloat, and products produced. Agree up front what can be published.

One measured naval result would anchor Navy marketing the way IVY STING anchors Army marketing.

• Exercise schedules move

  Line up two candidates.

• News coverageOnebrief is the planning layer in the Army's NGC2 environment with the 4th Infantry Division, integrating with Anduril, Palantir, Striveworks, Govini, Microsoft and others; in the IVY STING series planners compressed planning cycles "from hours to as few as 30 minutes" (June 26, 2026). NATO DIANA and Task Force Maven picked Onebrief as one of 10 companies from more than 400 for the Decision Superiority challenge (July 17, 2026).Source
• HiringHead of Growth, Navy (posted September 30, 2026): will "lead our effort to build the future of military decision-making within the U.S. Navy", "lead the development of marketing and sales initiatives to engage with Navy Program Acquisition Executives, generate leads, increase brand awareness, and develop insights that support expansion within existing customers and demonstrate impact", "establish performance metrics and KPIs", direct "a team of Business Development Executives" and track "congressional events, and key partnerships".Source
• Your websiteThe Navy page (/navy) speaks to Maritime Operations Centers (MOCs), forces afloat, Distributed Maritime Operations (DMO) and offline-first sync "From ship to shore", and claims "3x more productivity" and "40% less hours spent planning, on average". Its proof section is headed "Joint Force Case Studies" and shows the same five stories as the Impact page: an Army division, a 10-day exercise, a Geographic Combatant Command exercise, a 4-star headquarters writing conference and a 75% resource reduction. None is about a naval command, a MOC or a ship.Source

Package a coalition pilot: notional scenario, deployment option, partner for local support and a 90-day measured outcome. Run it with one allied headquarters and one allied navy, alongside the U.S. command they work with.

Allies adopt faster when the U.S. counterpart is already using the tool, and a package makes the partner model repeatable.

• Export and release rules

  Legal review per country.

• HiringSenior Partnership Manager, International (posted September 28, 2026): "Onebrief is expanding its global footprint across international defense and operational sectors"; builds "repeatable, high-value partner models" in "lockstep with International Growth and regional Sales teams", with business cases at "6- and 12-month marks".Source
• Your websiteEvent pages stay live after the event: Indo Pacific Maritime Expo ("4-6 NOV 2025 - SYDNEY", Onebrief was "wifi sponsor") and AFCEA West ("10-12 February, 2026", booth #4209) still invite visitors to "schedule time with our team".Source
• News coverageOnebrief is the planning layer in the Army's NGC2 environment with the 4th Infantry Division, integrating with Anduril, Palantir, Striveworks, Govini, Microsoft and others; in the IVY STING series planners compressed planning cycles "from hours to as few as 30 minutes" (June 26, 2026). NATO DIANA and Task Force Maven picked Onebrief as one of 10 companies from more than 400 for the Decision Superiority challenge (July 17, 2026).Source

Aggregate released outcome reports into an annual report on staff planning time, with method and anonymised ranges, plus op-eds from leaders. Brief it at the major service conferences.

An original measure makes Onebrief the reference on decision speed, and gives the Head of Growth a reason to meet program offices.

• Too little releasable data

  Start with ranges and exercise counts.

• Your websiteImpact page and case studies (checked October 22, 2026): nine stories, none naming a Navy unit; the case-study pages have no meta description. The Media Center lists funding, accreditations, the Army NGC2 work and an Air Combat Command pilot, but no Navy news.Source
• Your websiteHomepage: H1 "Superhuman command wins."; the stat block reads "3x as fast, at a minimum. Our average user completes workflows in half the time." and "3/4 Today, Onebrief is integral to three of the four largest operational plans (OPLANs) globally"; testimonials are attributed by role only (for example "Captain and JAWS graduate, US Navy", "J5, Geographic Combatant Command"). The meta description still says "workflow software designed specifically for military staffs" while the page leads with "decision dominance through AI modeling and simulation".Source
• News coverageOnebrief is the planning layer in the Army's NGC2 environment with the 4th Infantry Division, integrating with Anduril, Palantir, Striveworks, Govini, Microsoft and others; in the IVY STING series planners compressed planning cycles "from hours to as few as 30 minutes" (June 26, 2026). NATO DIANA and Task Force Maven picked Onebrief as one of 10 companies from more than 400 for the Decision Superiority challenge (July 17, 2026).Source

Ask public affairs offices for released, attributable quotes from commands that have announced their use, starting with one Navy and one Army quote. Keep role-only quotes where release is not possible.

Attributed quotes from known commands are far more persuasive to peers.

• Long approvals

  Ask several commands at once.

• Your websiteHomepage: H1 "Superhuman command wins."; the stat block reads "3x as fast, at a minimum. Our average user completes workflows in half the time." and "3/4 Today, Onebrief is integral to three of the four largest operational plans (OPLANs) globally"; testimonials are attributed by role only (for example "Captain and JAWS graduate, US Navy", "J5, Geographic Combatant Command"). The meta description still says "workflow software designed specifically for military staffs" while the page leads with "decision dominance through AI modeling and simulation".Source
• HiringHead of Growth, Navy (posted September 30, 2026): will "lead our effort to build the future of military decision-making within the U.S. Navy", "lead the development of marketing and sales initiatives to engage with Navy Program Acquisition Executives, generate leads, increase brand awareness, and develop insights that support expansion within existing customers and demonstrate impact", "establish performance metrics and KPIs", direct "a team of Business Development Executives" and track "congressional events, and key partnerships".Source

Run a regular series of short posts and clips with veterans on staff: the planning problem they had in uniform and how they now solve it. Share them where service members read.

Recruiting content reaches the same officers who use Onebrief, and peer voices carry weight.

• Too much about hiring

  Lead with the planning problem.

• Your websiteThe last product-updates post is "Onebrief Updates | February 2025" (published May 13, 2025); the training page offers weekly live virtual sessions, "Essentials: Onebrief 101" and "Advanced: Onebrief 201".Source
• HiringField teams: Partner Engagement Managers for the 4th Infantry Division (Colorado Springs), U.S. Army Europe and Africa (Wiesbaden, Ramstein, Grafenwoehr), Vicenza and U.S. European Command, who "Lead or support exercises" and "Enable our expansion to Allies and Partners"; a Partner Delivery Manager whose "single most common task is to implement Onebrief at a new customer": "If their first major planning event is a success, then they're much more likely to succeed with Onebrief."Source
• HiringEvery job post: Onebrief "builds collaboration and AI-powered workflow software for military planning and operational coordination", was "Founded in 2019" and is "Valued at more than $2 billion", backed by General Catalyst, Battery Ventures, Insight Partners, Sapphire Ventures and Human Capital.Source

Rewrite the homepage and platform descriptions around the current message, with one sourced proof point, and check the service pages for the same gap.

Search results and link previews then match the page, which matters as AI assistants summarise the site.

• Losing "military staff" searches

  Keep the phrase in the description.

• Your websiteHomepage: H1 "Superhuman command wins."; the stat block reads "3x as fast, at a minimum. Our average user completes workflows in half the time." and "3/4 Today, Onebrief is integral to three of the four largest operational plans (OPLANs) globally"; testimonials are attributed by role only (for example "Captain and JAWS graduate, US Navy", "J5, Geographic Combatant Command"). The meta description still says "workflow software designed specifically for military staffs" while the page leads with "decision dominance through AI modeling and simulation".Source
• Your websiteSitemap (110 URLs, read October 22, 2026): 47 content-hub posts, 24 event pages, 10 impact pages. It also lists /content-hub/lorem-video-post (titled "Global Collaboration", dated November 7, 2024, with no body content) and /platform-overview-new (titled "Platform Overview - new"), a second version of the platform page.Source