Swayable's pricing page promises "Start testing today. Get insights in 24 hours." on the Basic tier, but every tier has the same "Contact Sales" button, there are no prices, and all four buttons lead to one generic demo form. The visitor most ready to buy, someone with an ad to test this week, is treated the same as someone browsing. Swayable is now hiring a Director of Demand Generation to "create, capture, and convert high-intent pipeline" and a product marketer to build a "pilot-to-program playbook"; the pricing page is where that pilot should start.
First action
Agree the scope and price of a first test with sales and client success.
How to measure it
Pilots booked from /pricing
- Now
- –
- Target
- 15 a month
- By
- 90 days
Steps
Define the pilot
Assets, audience, metrics, turnaround and price or credit rule.
Chief Revenue Officer 3 days
Make a sample report
An anonymised Impact Score report from a real test, with permission.
Client & Research Success Manager 1 week
Rewrite the Basic tier
Name, "from" price, what is included, its own button.
Product Marketing & Sales Enablement Manager 2 days
Build the pilot form
HubSpot form: what to test, launch date, audience; separate from the demo form.
Director of Demand Generation 2 days
Route and respond
Pilot requests to an AE the same day, with a scoping call link.
Revenue Operations 2 days
Track
Pilot requests, pilots run and pilot-to-subscription rate in HubSpot.
Director of Demand Generation weekly
Convert
Use the pilot-to-program playbook on every completed pilot.
Product Marketing & Sales Enablement Manager ongoing
Why it works
Turn Basic into a named, fixed-scope first test: one to three assets, one audience, the standard metrics, results in 24 hours, at a published "from" price (or a fixed pilot fee credited against a Pro subscription). Give it its own button ("Test your first ad") and a short form that asks what they want to test, when it launches and the audience. Add a downloadable sample Impact Score report next to the tiers, so the visitor sees what they get. Keep "Contact Sales" for Pro and Enterprise.
A clear first step with a known cost removes the biggest reason marketers delay a demo, and the pilot form tells sales exactly what the buyer needs. It also gives the new pilot-to-program playbook a steady flow of pilots to convert.
Ready to use
ChecklistFirst-test launch list
[ ] Pilot scope written (assets, audience, metrics, 24h turnaround) [ ] "From" price or credited pilot fee agreed [ ] Sample Impact Score report approved [ ] Basic tier renamed with its own button [ ] Pilot form in HubSpot with launch date and audience [ ] Same-day routing to an AE [ ] Pilot-to-subscription tracking in HubSpot
Risks and how to handle them
Published price anchors enterprise deals low
Publish only the first-test price; keep Pro and Enterprise on request.
Pilots that never convert
Credit the pilot fee only against a subscription signed within 60 days.
Evidence
- Your websitePricing page (checked October 23, 2026; sitemap date May 1, 2026): three tiers, Basic, Pro ("Most Popular") and Enterprise, with no prices. Basic says "Start testing today. Get insights in 24 hours." but, like Pro and Enterprise, its only button is "Contact Sales", and all four buttons on the page lead to the same demo form at get.swayable.com/demo. Pro mentions "discount pricing with a subscription plan". The page shows no sample result or report.Source
- HiringDirector of Demand Generation (New York, updated October 20, 2026): "build a system that consistently creates, captures, and converts high-intent pipelines from companies that fit our ideal customer profile", spanning "campaign execution, HubSpot architecture, ABM programs, email marketing, and funnel reporting"; owns lead routing, lead scoring and nurture workflows, the inbound motion "from first touch to sales-ready handoff", and will "partner with web resources to improve conversion, landing page performance, and organic search". Reports to the Chief Marketing Officer.Source
- HiringProduct Marketing & Sales Enablement Manager (updated October 12, 2026): owns "decks, one-pagers, case studies, objection handling", a launch rhythm, "Sales University" as the onboarding and certification curriculum, "the standard demo narrative and environment", a "competitive teardown", and must "Build the reusable pilot-to-program playbook template and conversion criteria framework".Source
- Your websiteSwayable's announcement of a new Chief Growth Officer and Chief Revenue Officer (October 16, 2026): "over $20 million in annual recurring revenue (ARR) and brand revenues up approximately 60 percent year-on-year"; "over $50 million of investments in the build-out of its AI-native platform since 2023, funded exclusively by customer revenues"; customers include Airbnb, Amazon, DoorDash, JPMorgan Chase, L.L. Bean, Meta, The New York Times and PetSmart; generative AI "dramatically increases the volume and speed of creative production"; creative measurement "moves beyond specialist research teams"; brands "unlock 2-10x more campaign ROI".Source