OpenArt is expanding into Brazil and its new Growth PM is asked for localized onboarding and regional payment methods. The Portuguese site is already large (a translated homepage, 222 blog posts, 146 feature pages), but its "Precos" link and /pt-br/suite/pricing both land on the English pricing page in US dollars. The step where a Brazilian visitor decides to pay is the one step that is not translated.
First action
Pull last month's pt-br sessions that reached /suite/pricing and their paid conversion.
How to measure it
pt-br visitor-to-paid conversion
- Now
- –
- Target
- +30%
- By
- 90 days
Steps
Baseline
pt-br sessions, pricing views and paid conversion, against English.
Product Data Scientist (Growth) 2 days
Translate pricing
Plans, credits, FAQs and checkout copy in Portuguese.
Growth Product Manager 1 week
Show reais
Display prices in BRL beside the charged amount.
Growth Product Manager 1 week
Check payment methods
Confirm which local methods checkout can offer in Brazil.
VP of Finance 1 week
Relink
Every pt-br pricing and signup link points to the new page; add hreflang.
Growth Product Manager 2 days
Test
A/B or before/after on pt-br traffic.
Product Data Scientist (Growth) 4 weeks
Roll out
Hindi and European languages next.
Growth Product Manager next quarter
Why it works
Build /pt-br/suite/pricing: plan names, credit counts and FAQs in Portuguese, prices shown in reais next to the dollar charge, and the payment methods Brazilian buyers expect where checkout supports them. Point every pt-br "Precos" and "Comece gratis" link at it, add it to the hreflang set, and compare pt-br visitor-to-paid conversion before and after. Repeat the same template for Hindi and the European languages next.
Visitors who read the whole funnel in their language and see a familiar currency hesitate less at the paywall, and the translated traffic OpenArt already earns starts converting at the rate the content deserves.
Ready to use
ChecklistPortuguese pricing launch list
[ ] /pt-br/suite/pricing live and indexable [ ] Plan names, credits and FAQ in Portuguese [ ] BRL shown beside the USD charge [ ] Local payment methods confirmed with finance [ ] pt-br menu "Precos" and signup links repointed [ ] hreflang updated [ ] Conversion tracked by locale
Risks and how to handle them
Currency display confuses buyers about the charge
Show "charged in USD" clearly until local billing exists.
Payment provider limits
Start with display and translation; add local methods as they become available.
Evidence
- HiringGrowth Product Manager (posted October 21, 2026): owns "how new users find OpenArt, get to their first great creation, and become paying creators", across activation, "the free-to-paid funnel, lifecycle retention, and the experimentation engine". "We grew revenue 7x last year, we're launching OpenArt Director (our new 'vibe directing' category), and we're expanding into Brazil, India, and Europe." The paywall "hasn't been seriously optimized yet". Nice to have: "localized onboarding, regional payment methods, country-specific channels" and programmatic SEO.Source
- Your websitePortuguese (Brazil) pages: /pt-br/ is a full translation ("Gerador de Arte com IA"), and the sitemap lists 222 pt-br blog posts and 146 pt-br feature pages. But the translated menu's "Precos" link goes to /suite/pricing, and /pt-br/suite/pricing redirects to the same English page with prices in US dollars.Source
- Your websitePricing page (annual prices per seat per month): Starter $13 (4,000 credits), Plus $27 (12,000), Pro $44 "Most Popular" (24,000), Wonder $175 (106,000); video allowances are listed as "Up to ~50 videos (excluding Director)" and so on, with no Director estimate; an extra-credit add-on is $15 a month for 5,000 credits. Prices shown in US dollars only (fetched from the US).Source
- Your websiteHomepage (checked October 22, 2026): title "AI Art Generator: Free AI Image, Video & Audio Generator"; description "100+ models", "Trusted by 8M+ creators"; banner "annual plans at UP TO 27% OFF". The header has no language selector: a note in the page source says it is "temporarily hidden". The page declares hreflang alternates for 14 languages.Source