Origin growth playbook

Add a second button, "Start free on your laptop", beside every "Request Demo" (homepage hero and closing section, /get-started, platform and solution pages). Add Pricing to the top navigation and footer. End every research post and investigation with a short box: "See the agents on your own machine", the one-line install, and a link to book a demo for the fleet. Track sign-ups by page, then route Personal sign-ups from company domains to the SDR (idea 7).

Security engineers trust what they can run themselves; a free sensor turns readers into users, and users at the same company become the warmest demo requests. The demo path stays for CISOs.

[ ] "Start free" beside every "Request Demo"
[ ] Pricing in the top navigation and footer
[ ] Install box at the end of every research post and investigation
[ ] Free-first variant of /get-started for Reddit and search
[ ] Page source on every sign-up in HubSpot
[ ] Company-domain sign-ups routed to the SDR

• Fewer demo requests

  Keep "Request Demo" as the first button for fleet buyers; measure total pipeline, not demos alone.

• Free users who never convert

  Accept it: the free plan is a lead source, scored by company domain.

• Your websiteHomepage (checked October 23, 2026): title "AI Agent Monitoring & Investigation"; every call to action is "Request Demo" ("30-minute walkthrough") or "Read our investigations". The page has no link to /pricing and no link to the free sign-up, and the word "free" does not appear. It claims "8 million+ production agentic traces collected" "Across Fortune 500 companies, private equity funds, hospital systems, and other leading organizations"; the logo strip is investors ("Backed by").Source
• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source
• Your websiteThe /get-started page (in the sitemap, no site navigation) has a demo form only: "A 30-minute walkthrough. No commitment."; it asks "Where is your business headquartered?" and "What are you hoping Origin can help with?" with five goals: reduce AI security or data risk, see how employees are using AI, understand and control AI spend, improve AI governance or compliance, measure AI adoption and productivity. It has no free option and no link to pricing.Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source
• Your websiteOrigin's own connector announcement (June 30, 2026): "The fastest way to understand what Origin sees is to experience it on your own machine. Install Origin on a single device, collect your data, connect the MCP integration ... and ask Claude what it found." It ends: "Start with one device ... today at originhq.com."Source
• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source
• PageSpeed testChrome UX Report (real visitors, October 2026): the homepage's main content appears in 1.1 s at the 75th percentile, interactions respond in 79 ms and layout shift is 0.01, so the site passes Core Web Vitals; speed is not the problem.Source

Map old paths to new ones: the same path where the article moved (/research/..., /blog/...), the closest page otherwise, and /preludesecurity only for retired products. Keep the redirects permanent, then check Search Console for the old domain.

Path-preserving redirects carry the old domain's links and rankings to the new one; a catch-all page throws most of them away.

• Missed paths

  Keep the catch-all page as the fallback.

• Your websiteRename: "Prelude Security is now Origin Technology, focused exclusively on endpoint AI observability" (July 27, 2026). Every old preludesecurity.com address tested, including the homepage, /blog, /pricing and /research/praxis-announcement, 301-redirects to one page, originhq.com/preludesecurity ("Looking for Prelude Security?"), even where the same article still exists at originhq.com/research/praxis-announcement.Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source

Add a "Get new research and investigations" email box to every research, investigation and blog page, send each new post the day it ships, and invite subscribers to Research Live sessions. Feed subscribers into HubSpot with the topics they read.

An owned audience is the cheapest repeat channel for a research-led brand, and topic data tells the AEs what each account cares about.

• Low send volume

  Send only when there is new research.

• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source
• Your websiteWebinar "Not every rogue agent is an attack" (Research Live, "An introduction to agent security"), with a site-wide banner and a registration form; the /on-demand section has 2 pages, one being "next layer of endpoint security".Source
• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source

Show a calendar right after the form, routed by goal and region: security and governance to the AE, adoption and spend to a TAM-led walkthrough, Canada to the SDR. Send a matching follow-up email with the right investigation or solution page.

Instant booking keeps intent from cooling, and a first call about the buyer's own goal converts better than a generic tour.

• Bad-fit bookings

  Screen by company size before the calendar shows.

• Your websiteThe /get-started page (in the sitemap, no site navigation) has a demo form only: "A 30-minute walkthrough. No commitment."; it asks "Where is your business headquartered?" and "What are you hoping Origin can help with?" with five goals: reduce AI security or data risk, see how employees are using AI, understand and control AI spend, improve AI governance or compliance, measure AI adoption and productivity. It has no free option and no link to pricing.Source
• HiringSales / Business Development Representative (Canada): "managing inbound leads efficiently, qualifying and routing opportunities", "Create new ways to identify and engage prospects" and help build "playbooks, templates, and frameworks"; tools include HubSpot, Salesforce and LinkedIn Sales Navigator.Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source
• Your websiteThree solution pages: AI Agent Security, AI Governance and AI Adoption. AI Adoption: "Token bills tell you what you spent. Origin tells you what you bought." with week-by-week usage of each agent, MCP server and skill, and "Turn repeated work into a skill." Each ends in "Request Demo".Source

Promote the investigations and research posts in security, sysadmin and developer communities, with the free install as the next step (idea 1). Answer comments as the researchers. Measure cost per free sign-up and per company-domain account.

Story-first ads match how practitioners discover tools, and the free plan gives them something to do after reading.

• Hostile comments

  Reply with evidence from the traces; never argue.

• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source
• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source

Build one landing page per goal from the solution pages, with matching ad groups ("AI spend by team", "shadow AI agents on laptops", "AI governance audit trail"), the free install and a demo button. Compare cost per opportunity by goal to learn the real wedge.

Matching the page to the search raises conversion, and the results answer the founding AE's question of who the real buyer is.

• Low volume for new terms

  Add LinkedIn targeting to the same pages.

• Your websiteThe /get-started page (in the sitemap, no site navigation) has a demo form only: "A 30-minute walkthrough. No commitment."; it asks "Where is your business headquartered?" and "What are you hoping Origin can help with?" with five goals: reduce AI security or data risk, see how employees are using AI, understand and control AI spend, improve AI governance or compliance, measure AI adoption and productivity. It has no free option and no link to pricing.Source
• Your websiteThree solution pages: AI Agent Security, AI Governance and AI Adoption. AI Adoption: "Token bills tell you what you spent. Origin tells you what you bought." with week-by-week usage of each agent, MCP server and skill, and "Turn repeated work into a skill." Each ends in "Request Demo".Source
• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source

Score free sign-ups by company domain, alert the SDR when a domain passes a threshold (users, agents found, days active), and offer the group a shared Team trial with their existing data. Give the AE a summary of what the free users found.

Product-qualified leads close faster than cold outreach because the buyer already sees value on their own machines.

• Privacy concerns

  Use counts and agent types only, never trace content.

• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source
• HiringSales / Business Development Representative (Canada): "managing inbound leads efficiently, qualifying and routing opportunities", "Create new ways to identify and engage prospects" and help build "playbooks, templates, and frameworks"; tools include HubSpot, Salesforce and LinkedIn Sales Navigator.Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source

Publish fair pages for each rival and one category page ("Where to watch agents: browser, gateway, cloud or endpoint"), with what each sees and misses, and when to use both. Use them as talk tracks.

Comparison searches are late-stage, and an honest page builds the trust security buyers need.

• Outdated claims

  Date every page and cite sources.

• Competitor researchRivals' own homepages: Harmonic Security, "Govern AI wherever your workforce runs it ... across web, desktop, and agentic workflows"; Zenity, "Decide exactly what your AI agents can and can't do"; Lasso, "visibility, control, and protection across AI models, agents, and apps"; Noma Security, "The Agent Security and Governance Platform".See the research Source
• Your websiteSitemap (96 URLs): no case studies, no customer stories, no comparison pages, no integration pages and no glossary; 15 author pages. Origin's own investigations are about agents inside Origin ("We use Origin to investigate the agents working in our own company").Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source

Turn three of those narratives into stories, named or anonymous ("a hospital system found N unmanaged agents in week one"), with the numbers the customer agreed. Add them to the homepage, solution pages and demo follow-ups.

Peer proof is what moves a CISO in a new category, and the material is already being produced for renewals.

• Customers decline naming

  Publish anonymous stories by industry.

• Your websiteHomepage (checked October 23, 2026): title "AI Agent Monitoring & Investigation"; every call to action is "Request Demo" ("30-minute walkthrough") or "Read our investigations". The page has no link to /pricing and no link to the free sign-up, and the word "free" does not appear. It claims "8 million+ production agentic traces collected" "Across Fortune 500 companies, private equity funds, hospital systems, and other leading organizations"; the logo strip is investors ("Backed by").Source
• Your websiteSitemap (96 URLs): no case studies, no customer stories, no comparison pages, no integration pages and no glossary; 15 author pages. Origin's own investigations are about agents inside Origin ("We use Origin to investigate the agents working in our own company").Source
• HiringPost-sale hiring: a Technical Account Manager who will "Lead product demonstrations, proof-of-value engagements, and technical workshops"; and a Forward Deployed Engineer who will "own the gap between a customer having Origin deployed and the customer realizing meaningful, expanding value from it", querying traces with "SQL and ClickHouse, APIs, and MCP-based tools", and "Establish a concrete narrative of value" for each strategic customer.Source

Run one session a month from the newest investigation, publish the recording within a week, send it to registrants who missed it, and let the SDR follow up by company.

A series compounds registrations and gives demand generation a steady reason to email and advertise.

• Falling attendance

  Rotate researchers and topics.

• Your websiteWebinar "Not every rogue agent is an attack" (Research Live, "An introduction to agent security"), with a site-wide banner and a registration form; the /on-demand section has 2 pages, one being "next layer of endpoint security".Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source
• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source

Pitch ten security and developer podcasts with a specific story each, offer a free-plan link for listeners, and clip the episodes for LinkedIn.

Guest spots borrow trusted audiences at almost no cost, and the stories are already written.

• Uneven quality

  Prepare each guest with three points.

• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source
• Your websiteSitemap (96 URLs): no case studies, no customer stories, no comparison pages, no integration pages and no glossary; 15 author pages. Origin's own investigations are about agents inside Origin ("We use Origin to investigate the agents working in our own company").Source

Recruit two or three managed service providers and MDM-focused resellers, give them a packaged rollout, partner pricing and co-marketing, and list the integrations on an integrations page (none exists today).

Partners shorten deployment and procurement, and an integrations page answers "will it work with our stack" before the call.

• Channel conflict

  Register deals and protect direct accounts.

• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source
• Your websiteChangelog: v1.12.5 (September 30, 2026) "Automatic trace review" assesses agent work "against your organization's policies, observed norms, and inferred intents", with editable escalation standards for "evasion, unsanctioned actions, credential harvesting, and monitoring tampering". Earlier entries: "Microsoft 365 Copilot, in context", "Role-based access control", "Managed rollout controls", "Local inference, observed", "Shared canvases".Source
• Your websiteSitemap (96 URLs): no case studies, no customer stories, no comparison pages, no integration pages and no glossary; 15 author pages. Origin's own investigations are about agents inside Origin ("We use Origin to investigate the agents working in our own company").Source
• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source

Offer a fixed 14-day readout: deploy the Light sensor to one team, then present which agents, MCP servers and skills people use, what the work cost and what it produced. Close with the Team proposal.

A spend readout reaches a second buyer beyond security and gives the deal a business case.

• Free work with no sale

  Require a named budget owner at the readout.

• Your websiteThree solution pages: AI Agent Security, AI Governance and AI Adoption. AI Adoption: "Token bills tell you what you spent. Origin tells you what you bought." with week-by-week usage of each agent, MCP server and skill, and "Turn repeated work into a skill." Each ends in "Request Demo".Source
• Your websiteThe /get-started page (in the sitemap, no site navigation) has a demo form only: "A 30-minute walkthrough. No commitment."; it asks "Where is your business headquartered?" and "What are you hoping Origin can help with?" with five goals: reduce AI security or data risk, see how employees are using AI, understand and control AI spend, improve AI governance or compliance, measure AI adoption and productivity. It has no free option and no link to pricing.Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source
• HiringPost-sale hiring: a Technical Account Manager who will "Lead product demonstrations, proof-of-value engagements, and technical workshops"; and a Forward Deployed Engineer who will "own the gap between a customer having Origin deployed and the customer realizing meaningful, expanding value from it", querying traces with "SQL and ClickHouse, APIs, and MCP-based tools", and "Establish a concrete narrative of value" for each strategic customer.Source

Make sure the package listings have a clear description and a link to the free plan, list the MCP server in the public MCP registries, and add a docs page on using it. Track installs by source.

Listings put the free plan in front of people at the moment they look for a tool.

• Listings out of date

  Update them with each release.

• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source
• Your websiteOrigin's own connector announcement (June 30, 2026): "The fastest way to understand what Origin sees is to experience it on your own machine. Install Origin on a single device, collect your data, connect the MCP integration ... and ask Claude what it found." It ends: "Start with one device ... today at originhq.com."Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source

Update every external profile (LinkedIn, review sites, analyst and directory listings, job boards), add "formerly Prelude Security" to the about page and key titles for six months, and brief past Prelude contacts with the new focus.

A clean rename keeps the old brand's trust while the new category builds.

• Old Prelude Monitor customers confused

  Keep the /preludesecurity contact path.

• Your websiteRename: "Prelude Security is now Origin Technology, focused exclusively on endpoint AI observability" (July 27, 2026). Every old preludesecurity.com address tested, including the homepage, /blog, /pricing and /research/praxis-announcement, 301-redirects to one page, originhq.com/preludesecurity ("Looking for Prelude Security?"), even where the same article still exists at originhq.com/research/praxis-announcement.Source
• HiringOrigin's description in every job post: "the endpoint AI observability platform for AI-adopting organizations"; "organizations should not adopt AI on their endpoints without observability in place"; backed by "Sequoia Capital, Brightmind Ventures, IA Ventures"; "a fully remote team across the US & Canada". Other open roles include a Senior Security Researcher (AI), a Software Engineer and a Technical Engineering Manager.Source

Publish a "from $X per endpoint per month" for Team, keep Team Pro and Enterprise on request, and test whether pricing-page sign-ups and demo quality change.

A starting price filters bad-fit leads and lets small teams buy, which is the land in land-and-expand.

• Anchoring large deals low

  Show the price only for Team.

• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source

Each quarter, send every customer a short report: agents found, findings reviewed, issues fixed, spend trends and one new capability to try. Hold a 30-minute review with the budget owner before renewal.

Customers renew what they can show their boss, and the review creates expansion conversations.

• Reports ignored

  Keep it to one page and one call.

• HiringPost-sale hiring: a Technical Account Manager who will "Lead product demonstrations, proof-of-value engagements, and technical workshops"; and a Forward Deployed Engineer who will "own the gap between a customer having Origin deployed and the customer realizing meaningful, expanding value from it", querying traces with "SQL and ClickHouse, APIs, and MCP-based tools", and "Establish a concrete narrative of value" for each strategic customer.Source
• Your websiteChangelog: v1.12.5 (September 30, 2026) "Automatic trace review" assesses agent work "against your organization's policies, observed norms, and inferred intents", with editable escalation standards for "evasion, unsanctioned actions, credential harvesting, and monitoring tampering". Earlier entries: "Microsoft 365 Copilot, in context", "Role-based access control", "Managed rollout controls", "Local inference, observed", "Shared canvases".Source
• Your websiteThree solution pages: AI Agent Security, AI Governance and AI Adoption. AI Adoption: "Token bills tell you what you spent. Origin tells you what you bought." with week-by-week usage of each agent, MCP server and skill, and "Turn repeated work into a skill." Each ends in "Request Demo".Source

Publish a yearly report with aggregated rates (findings per thousand sessions, the most common risky behaviors, how often auto-approval was bypassed) by agent type and industry, with methods. Launch it with a Research Live session and press.

Original data earns press, links and analyst attention, and makes Origin the reference for a new category.

• Customer data concerns

  Aggregate, suppress small groups and get consent.

• Your websiteHomepage (checked October 23, 2026): title "AI Agent Monitoring & Investigation"; every call to action is "Request Demo" ("30-minute walkthrough") or "Read our investigations". The page has no link to /pricing and no link to the free sign-up, and the word "free" does not appear. It claims "8 million+ production agentic traces collected" "Across Fortune 500 companies, private equity funds, hospital systems, and other leading organizations"; the logo strip is investors ("Backed by").Source
• Your websiteChangelog: v1.12.5 (September 30, 2026) "Automatic trace review" assesses agent work "against your organization's policies, observed norms, and inferred intents", with editable escalation standards for "evasion, unsanctioned actions, credential harvesting, and monitoring tampering". Earlier entries: "Microsoft 365 Copilot, in context", "Role-based access control", "Managed rollout controls", "Local inference, observed", "Shared canvases".Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source

Give it its own page with one entry per incident (date, agent, what happened, source, what a trace would show), filters, an RSS and email feed, and a form to submit new reports. Update it within a day of each disclosure.

A tracker that journalists and analysts cite brings steady links and makes Origin the place people check when an agent goes wrong.

• Accuracy

  Link the primary source for every entry.

• Your websiteThe homepage timeline "Rogue agents keep turning up" lists about 13 publicly reported agent incidents from April to October 2026 (agents cheating on evaluations, escaping sandboxes, attacking outside systems), ending "These are only the ones that were reported. Imagine what's going undetected in your organization right now." It lives only on the homepage and /get-started, not as its own page.Source
• Your websiteContent: 37 research posts, 5 trace investigations and 18 blog posts in the sitemap (newest October 15, 2026). The research post "Who watches the watchmen?" (October 8, 2026) ends straight into the footer with no next step; the platform page, that post and the "API key hunter" investigation have no link to pricing or the free sign-up. The site has no newsletter or research subscription, and the footer has no Pricing link.Source
• HiringDemand Generation Lead (remote US, posted August 25, 2026, $115K-$170K): will "own demand generation across paid search, LinkedIn, Reddit, and emerging channels", "turn awareness into qualified pipeline", test "media, podcasts, content, partnerships", and use AI to "automate repeatable processes". Nice to have: "Reddit Ads, Webflow, CRO, SEO, or GEO" and Clay; tools named: HubSpot and Clay.Source

Publish a reference guide and glossary (trace, session, finding, norm, intent), an open schema for agent traces, and a free validation tool. Brief analysts and invite other vendors to adopt the format.

Categories are won by whoever writes the definitions, and an open format makes Origin the natural system of record.

• Rivals ignore it

  Make it useful to customers first.

• Your websiteChangelog: v1.12.5 (September 30, 2026) "Automatic trace review" assesses agent work "against your organization's policies, observed norms, and inferred intents", with editable escalation standards for "evasion, unsanctioned actions, credential harvesting, and monitoring tampering". Earlier entries: "Microsoft 365 Copilot, in context", "Role-based access control", "Managed rollout controls", "Local inference, observed", "Shared canvases".Source
• Your websiteSitemap (96 URLs): no case studies, no customer stories, no comparison pages, no integration pages and no glossary; 15 author pages. Origin's own investigations are about agents inside Origin ("We use Origin to investigate the agents working in our own company").Source
• HiringOrigin's description in every job post: "the endpoint AI observability platform for AI-adopting organizations"; "organizations should not adopt AI on their endpoints without observability in place"; backed by "Sequoia Capital, Brightmind Ventures, IA Ventures"; "a fully remote team across the US & Canada". Other open roles include a Senior Security Researcher (AI), a Software Engineer and a Technical Engineering Manager.Source

Build a portfolio offer: a fund-level view of AI adoption and risk across companies, a standard rollout and portfolio pricing. Ask current fund customers for introductions to their operating partners.

One fund relationship can open many companies, each with a warm introduction.

• Portfolio companies resist mandates

  Offer it as a recommended option.

• Your websiteHomepage (checked October 23, 2026): title "AI Agent Monitoring & Investigation"; every call to action is "Request Demo" ("30-minute walkthrough") or "Read our investigations". The page has no link to /pricing and no link to the free sign-up, and the word "free" does not appear. It claims "8 million+ production agentic traces collected" "Across Fortune 500 companies, private equity funds, hospital systems, and other leading organizations"; the logo strip is investors ("Backed by").Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source
• Your websiteThree solution pages: AI Agent Security, AI Governance and AI Adoption. AI Adoption: "Token bills tell you what you spent. Origin tells you what you bought." with week-by-week usage of each agent, MCP server and skill, and "Turn repeated work into a skill." Each ends in "Request Demo".Source

Add a weekly summary card (sessions, tools used, files changed, findings worth a look), stripped of private content, with a one-click share to X or LinkedIn and a link to install.

Personal stats spread on their own and carry an install link to people like the sharer.

• Users share sensitive data

  Show counts only, never content.

• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source
• Your websiteChangelog: v1.12.5 (September 30, 2026) "Automatic trace review" assesses agent work "against your organization's policies, observed norms, and inferred intents", with editable escalation standards for "evasion, unsanctioned actions, credential harvesting, and monitoring tampering". Earlier entries: "Microsoft 365 Copilot, in context", "Role-based access control", "Managed rollout controls", "Local inference, observed", "Shared canvases".Source

Write a healthcare page with a privacy-first rollout guide, which data Origin collects and how it is controlled, and an anonymous hospital story. Promote it to healthcare security leaders on LinkedIn.

Industry pages convert better than general ones in regulated sectors, and a reference customer already exists.

• Overstated compliance claims

  Describe controls; do not claim certifications you do not hold.

• Your websiteHomepage (checked October 23, 2026): title "AI Agent Monitoring & Investigation"; every call to action is "Request Demo" ("30-minute walkthrough") or "Read our investigations". The page has no link to /pricing and no link to the free sign-up, and the word "free" does not appear. It claims "8 million+ production agentic traces collected" "Across Fortune 500 companies, private equity funds, hospital systems, and other leading organizations"; the logo strip is investors ("Backed by").Source
• Your websitePricing page: Personal "$0", "Free, forever. 1 seat.", "See every AI agent on your machine in minutes", "Self-serve install (MSI / winget, PKG / brew, curl)", 14-day retention, with a "Start free" button to dashboard.originhq.com/signup; Team "Per-endpoint" with MDM deployment and 30-day retention; Team Pro "Per-endpoint" with the Full sensor, "Discovery of AI agents IT hasn't tracked yet" and identity integrations; Enterprise "Custom" with "Forward-deployed engineering support". No per-endpoint price is shown.Source
• HiringFounding Senior Account Executive (US): help "Discover who the real buyer is", "Clarify the early wedge and repeatable use cases", "Run tightly looped experiments on positioning, pricing, and packaging" and "Turn founder-led sales into a scalable, learnable motion"; sell to "CISOs, CIOs, security engineering, and AI platform teams"; experiment with "design partners, pilots, land-and-expand"; create "the first generation of playbooks, talk tracks, and enablement materials".Source