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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 7
  • This quarter · 9
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Replicant
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growth playbook · Oct 23, 2026

replicant.com (opens in a new tab)

Replicant growth playbook

Diagnosis

Replicant has strong production proof (a billion automated call minutes, about 50 enterprise deployments, results at Fanatics, CorVel and AAA clubs) and a sharp offer in the 14-day Sprint.

Its hiring shows where growth comes next: a field and partner marketer to extend account-based programs into events and partners, Sales Engineers running trials on prospects' data, and a finance director preparing for IPO readiness.

The gaps sit exactly there: account pages with copied copy and identical proof, past event pages still asking people to register, one partner page for 22 integrations, and a gated calculator with request-only pricing. This playbook fixes the account and event pages first, adds partner and comparison pages, then turns shows, trials and data into pipeline.

Growth Score

7/10

Biggest Opportunity

Make every account, event and partner touchpoint as specific as the Sprint: industry proof, the buyer's own stack and a phone number they can call.

Biggest Risk

PolyAI, Parloa, Sierra, Decagon and Cresta sell to the same contact center leaders, and generic or error-prone pages make Replicant look like one more AI-agent vendor.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Fix the account pages before the new field marketer sends target accounts to them, starting with the a large retailer page that talks about loan borrowers

    Replace the a large retailer hero paragraph today and check the other eight pages for any foreign company name.

    High impact First result in 2 weeks
  2. 2

    A post-event page for every show, instead of "Register now" on events that have ended

    Merge the two Money20/20 entries and turn the CCW Nashville page into a post-event page.

    High impact First result in 1 month
  3. 3

    Remove the "Hello 2" heading from the homepage hero

    Remove the stray slide in Webflow.

    Medium impact First result in 1 week

02

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 6 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 11Fill-ins · 6Reconsider · 1
Effort →

Showing 21 of 21 ideas

This week 7

Quick wins with a clear first action.

  • 01

    Replicant runs nine named account pages under /for/ (retail, travel, auto club, lending and home-services accounts), and the new field and partner marketer is hired to "extend target account programming into field events". But the page for a large retailer carries a lending account page's copy: "borrowers expect instant help ... accelerate funded loans". Every account page also shows the same single testimonial and the same three integrations, whatever the account's industry or phone system. A retail buyer who opens a page made for them and reads about loans stops trusting the rest.

    High impactLow effort First result in 2 weeks Director of Demand Generation

    First action

    Replace the a large retailer hero paragraph today and check the other eight pages for any foreign company name.

    How to measure it

    Meetings booked from account-page visits

    Now
    –
    Target
    +25%
    By
    90 days

    Steps

    1. 1

      Fix a large retailer

      Retail hero copy: returns, order status, membership.

      Web and Webflow owner 1 hour

    2. 2

      Audit all nine

      Names, titles, industry wording, stack.

      Product Marketing Manager 1 day

    3. 3

      Match proof

      One same-industry case study and quote per page.

      Product Marketing Manager 1 week

    4. 4

      Match integrations

      Show the account's CCaaS and CRM where known.

      Sales Engineer 3 days

    5. 5

      Decide indexing

      Noindex 1:1 pages; share them by tracked link.

      Web and Webflow owner 1 day

    6. 6

      Add a checklist

      Pre-publish check for every new account page.

      Director of Demand Generation 1 day

    7. 7

      Use in field plays

      Link pages in pre- and post-event emails.

      Senior Field and Partner Marketing Manager ongoing

    8. 8

      Measure

      Visits, return visits and meetings per account.

      Revenue Operations monthly

    First result
    2 weeks
    Cost
    Staff time only
    Owner
    Director of Demand Generation

    Smallest test

    Fix a large retailer and send it to one retail contact with a tracked link.

    Why it works

    Rewrite the a large retailer hero for retail (returns, order status, membership), then give each account page proof from its own industry (Fanatics or DoorDash for retail, CAA and AAA Mountain West for auto clubs, CorVel for claims) and the integrations that account actually runs. Fix the two titles that miscapitalise brand names. Add a pre-send checklist so no account page goes live with another company's name, and decide which 1:1 pages should be noindexed and shared only by tracked link. Then link each page from the field team's pre- and post-event emails to that account.

    Account-based pages work only when they look made for the reader; one copied paragraph undoes the effect. Industry-matched proof is also what a contact center leader forwards to a CFO.

    Ready to use

    ChecklistAccount page pre-send check

    [ ] Company name correct everywhere (title, hero, body, CTA)
[ ] Hero describes that company's customers and calls
[ ] Case study and quote from the same industry
[ ] Integrations match the account's phone system and CRM
[ ] Noindex decided; tracked link created
[ ] Linked from the account's event and ABM emails

    Risks and how to handle them

    • More pages means more drift

      Generate pages from one template with required industry fields.

    • Target accounts see they are targeted

      Keep copy helpful and specific to their customers, not about the sale.

    Evidence

    • Your websiteNine account pages under /for/, all in the public sitemap with self-canonicals (each titled "Replicant for <account>", across retail, travel, auto clubs, lending and home services). The retail account page, for a large retailer, carries a lending account page's copy: "From pre-qualification questions to payment updates borrowers expect instant help ... accelerate funded loans". All nine show the same single testimonial and the same three integrations (Salesforce, Genesys, Cisco); two titles misspell the account's own brand capitalisation.Source
    • HiringSenior Field and Partner Marketing Manager (remote, posted September 16, 2026, reporting to the Director of Demand Generation): engage contact center and CX leaders "in places they go to network and learn" and drive "joint co-marketing initiatives with key channel partners"; "extend target account programming into field events" alongside Demand Generation, which owns "1:1, 1:few, and 1:many ABM strategy"; market "to and through" partner networks; own pre-, during- and post-event plans "that eliminate ambiguity for BDR/AE follow-up"; measured on field-sourced pipeline, "cost-per-SAO efficiency" and event ROI with RevOps.Source
    • Your websiteCase studies: Fanatics "$1.5M in annual savings", "2x in call completion rate", "350k+ calls automated per day"; CorVel "500k+ calls offloaded from adjusters", "50% decrease in FNOL handle time"; others include DoorDash, Sunrun, NJ TRANSIT, CAA, AAA Mountain West Group, Bulwark and Home City Ice.Source
    • Your websiteIntegrations page lists 22 out-of-the-box integrations across CCaaS, CRM, ERP, iPaaS and telephony (Genesys, Five9, NICE inContact, Talkdesk, Amazon Connect, 8x8, Salesforce, Zendesk, ServiceNow, Twilio, Cisco, Avaya and others). The only partner landing page is "Replicant + Guidewire" ("A validated Guidewire partner"); /partners returns 404.Source
  • 02

    The events page still shows "Register now" on past shows and lists Money20/20 twice. The new field marketer owns post-event execution and cost per SAO. A visitor arriving after a show, often from a badge scan email, should land on a follow-up page, not a closed registration.

    High impactLow effort First result in 1 month Senior Field and Partner Mark…

    First action

    Merge the two Money20/20 entries and turn the CCW Nashville page into a post-event page.

    How to measure it

    Post-event meetings per show

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Clean the list

      Merge duplicates, move past events.

      Web and Webflow owner 2 hours

    2. 2

      Build the template

      Recap, video, case study, Sprint offer.

      Senior Field and Partner Marketing Manager 2 days

    3. 3

      Convert past pages

      CCW Nashville and Money20/20 first.

      Senior Field and Partner Marketing Manager 2 days

    4. 4

      Link from follow-up

      BDR and AE emails after each show.

      BDR team lead ongoing

    5. 5

      Automate the swap

      Event end date flips the page.

      Web and Webflow owner 1 week

    6. 6

      Measure

      Meetings and SAOs per show page.

      Revenue Operations monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Senior Field and Partner Marketing Manager

    Smallest test

    Convert one past event page and use it in this week's follow-up.

    Why it works

    When a show ends, swap its page to a post-event version: what Replicant showed, a two-minute demo video, the relevant case study and a "start your 14-day Sprint" offer. Merge the duplicate Money20/20 entries and sort past events into an "on demand" list.

    Most event pipeline is made in the follow-up, and a page built for it gives BDR emails somewhere useful to send people.

    Risks and how to handle them

    • Recap pages go stale too

      Review the events list monthly.

    Evidence

    • Your websiteEvents page (checked October 22, 2026): Money20/20 is listed twice ("Money20/20" on Oct 18 and "Connect with Replicant at Money 20/20 USA 2026", Oct 18-21) and past events still show "Register now"; upcoming: a kiosk at Guidewire Connections 2026 (Las Vegas) showing FNOL intake "directly into ClaimCenter", and a virtual Customer Appreciation Day on December 9 with a mailed cocktail kit. Sitemap event pages also cover CCW Nashville, CCW Europe and the AAA Automotive Conference.Source
    • HiringSenior Field and Partner Marketing Manager (remote, posted September 16, 2026, reporting to the Director of Demand Generation): engage contact center and CX leaders "in places they go to network and learn" and drive "joint co-marketing initiatives with key channel partners"; "extend target account programming into field events" alongside Demand Generation, which owns "1:1, 1:few, and 1:many ABM strategy"; market "to and through" partner networks; own pre-, during- and post-event plans "that eliminate ambiguity for BDR/AE follow-up"; measured on field-sourced pipeline, "cost-per-SAO efficiency" and event ROI with RevOps.Source
    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
  • 03

    The homepage hero rotates several messages, and one of them is a leftover heading that reads "Hello 2". It is the first screen every buyer and analyst sees, for a company selling polish to enterprise contact centers.

    Medium impactLow effort First result in 1 week Web and Webflow owner

    First action

    Remove the stray slide in Webflow.

    How to measure it

    Homepage to demo request

    Now
    –
    Target
    +5%
    By
    30 days

    Steps

    1. 1

      Remove the slide

      Delete or rename.

      Web and Webflow owner 15 minutes

    2. 2

      Pick the message

      One or two hero lines.

      Product Marketing Manager 1 day

    3. 3

      Test

      A/B the two best lines.

      Web and Webflow owner 2 weeks

    4. 4

      Add a publish check

      Search for placeholder text.

      Web and Webflow owner 1 hour

    5. 5

      Check other pages

      Same search across the site.

      Web and Webflow owner 1 hour

    6. 6

      Measure

      Demo requests from the homepage.

      Revenue Operations monthly

    First result
    1 week
    Cost
    $0
    Owner
    Web and Webflow owner

    Smallest test

    Fix it today.

    Why it works

    Delete or rename the test slide, decide which one or two hero messages earn the space ("Every call resolved. No hold music." is the strongest), and add a check for placeholder text to every Webflow publish.

    Small quality slips on the first screen cost trust that the rest of the page has to win back.

    Risks and how to handle them

    • Changes break the slider

      Preview on mobile before publishing.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source
  • 04

    Replicant lists 22 integrations, but the only partner landing page is Guidewire, and /partners does not exist. The field and partner marketer is hired to market "to and through" channel partners. Partner sellers need a page they can send, and buyers search for "<their CCaaS> + AI agent".

    High impactMedium effort First result in 1 quarter Senior Field and Partner Mark…

    First action

    List the CCaaS platforms behind the last 20 closed deals.

    How to measure it

    Partner-sourced SAOs

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Rank platforms

      By customer count and partner interest.

      Revenue Operations 2 days

    2. 2

      Collect proof

      One customer per platform.

      Product Marketing Manager 2 weeks

    3. 3

      Build pages

      Guidewire format.

      Web and Webflow owner 2 weeks

    4. 4

      Build the hub

      /partners listing.

      Web and Webflow owner 2 days

    5. 5

      Brief partners

      Share pages with partner sellers.

      Senior Field and Partner Marketing Manager 2 weeks

    6. 6

      Route leads

      Joint form to the partner manager.

      Revenue Operations 2 days

    7. 7

      Measure

      SAOs per partner page.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Senior Field and Partner Marketing Manager

    Smallest test

    Publish the Genesys page first.

    Why it works

    Copy the Guidewire page format for the five contact center platforms that matter most: what the integration does, a customer running on that platform, a short demo, and a joint request form routed to the partner manager. Add a /partners hub that lists them.

    Partners share pages that make them look good, and buyers who already run Genesys or Five9 want proof it works with their stack.

    Risks and how to handle them

    • Partners need to approve wording

      Send drafts to partner marketing early.

    Evidence

    • Your websiteIntegrations page lists 22 out-of-the-box integrations across CCaaS, CRM, ERP, iPaaS and telephony (Genesys, Five9, NICE inContact, Talkdesk, Amazon Connect, 8x8, Salesforce, Zendesk, ServiceNow, Twilio, Cisco, Avaya and others). The only partner landing page is "Replicant + Guidewire" ("A validated Guidewire partner"); /partners returns 404.Source
    • Your websiteGuidewire partner page: "Automate FNOL. Accelerate claims."; use cases First Notice of Loss, claims status, lien verification, policy management, billing; "Multilingual AI agents with native speech recognition and localized voices."Source
    • HiringSenior Field and Partner Marketing Manager (remote, posted September 16, 2026, reporting to the Director of Demand Generation): engage contact center and CX leaders "in places they go to network and learn" and drive "joint co-marketing initiatives with key channel partners"; "extend target account programming into field events" alongside Demand Generation, which owns "1:1, 1:few, and 1:many ABM strategy"; market "to and through" partner networks; own pre-, during- and post-event plans "that eliminate ambiguity for BDR/AE follow-up"; measured on field-sourced pipeline, "cost-per-SAO efficiency" and event ROI with RevOps.Source
  • 05

    The ROI calculator asks for call volume, handle time and costs, then asks for contact details before showing any result. Pricing is request-only too. A contact center leader who has done the work and sees a form instead of a number often leaves.

    High impactLow effort First result in 1 month Director of Demand Generation

    First action

    Count calculator starts against completed forms.

    How to measure it

    Calculator-sourced meetings

    Now
    –
    Target
    +40%
    By
    90 days

    Steps

    1. 1

      Measure the drop

      Starts vs submissions.

      Revenue Operations 1 day

    2. 2

      Show a range

      Savings before the form.

      Web and Webflow owner 1 week

    3. 3

      Offer the detail

      PDF, review or Sprint.

      Director of Demand Generation 2 days

    4. 4

      Pass the answers

      Into the CRM record.

      Revenue Operations 2 days

    5. 5

      Brief sellers

      Open with their numbers.

      Sales Engineer 1 day

    6. 6

      Test

      Against the gated version.

      Director of Demand Generation 1 month

    First result
    1 month
    Cost
    Staff time only
    Owner
    Director of Demand Generation

    Smallest test

    Show the range to half of visitors for a month.

    Why it works

    Show a savings range immediately after the cost step, then offer the detailed PDF, an expert review or a 14-day Sprint in exchange for the email. Send calculator answers to the CRM so the BDR or Sales Engineer starts from the prospect's own numbers.

    Value first lifts completion, and the numbers make the first sales call specific.

    Risks and how to handle them

    • More low-volume leads

      Route sub-6,000-call leads to content.

    Evidence

    • Your websitePricing is request-only: "/request-pricing" promises "pay-as-you-go pricing", month-to-month or multi-year terms and an "Agreed-upon business outcome"; no numbers. The ROI calculator asks for call volume, handle time and cost per call, says below 6,000 monthly calls "Replicant won't be efficient", and asks for contact details before showing results.Source
    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
    • HiringSales Engineer (remote): "Lead hands-on trials with prospects, using their call center data to demonstrate the value of Replicant's platform", "Analyze conversational data to uncover trends" and "Translate findings into clear narratives"; Replicant says its AI agents "handle millions of calls every month for Fortune 500 companies" in retail, insurance, travel, financial services and healthcare.Source
  • 06

    Replicant has dozens of "vs IVR" and "vs outsourcing" posts but only one competitor comparison, with Decagon. Buyers now shortlist AI-agent vendors against each other: PolyAI, Parloa, Sierra, Decagon and Cresta all sell to the same contact center leaders.

    High impactMedium effort First result in 1 quarter Product Marketing Manager

    First action

    Ask sales which rivals appear most in lost deals.

    How to measure it

    Comparison-page meetings

    Now
    –
    Target
    20 a month
    By
    2 quarters

    Steps

    1. 1

      Pick rivals

      From deal data.

      Revenue Operations 1 day

    2. 2

      Check facts

      Rivals' current public claims.

      Product Marketing Manager 1 week

    3. 3

      Write pages

      Fair tables and proof.

      Product Marketing Manager 2 weeks

    4. 4

      Legal review

      Claims and trademarks.

      Legal 1 week

    5. 5

      Publish

      Linked from the compare table.

      Web and Webflow owner 1 day

    6. 6

      Refresh

      Every quarter.

      Product Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish one page and watch demo requests.

    Why it works

    Write fair comparison pages for the four rivals sales meets most, built around Replicant's strengths: voice for high-stakes calls (payments, claims, roadside), 14-day Sprint on your own data, 99.95%+ uptime and named enterprise results.

    Comparison searches are late-stage and high intent, and AI assistants quote these pages when buyers ask for a shortlist.

    Risks and how to handle them

    • Outdated claims

      Date each page and cite sources.

    Evidence

    • Your websiteSitemap (476 URLs, checked October 22, 2026): 394 blog posts (several a week in October), 13 case studies, 7 industry and 7 sub-industry pages, 2 use-case pages, industry benchmark reports (auto clubs, consumer lending, home services, retail, travel) and a 2026 consumer research report, "The Resolution Gap". Many "vs IVR" and "vs outsourcing" posts but only one competitor comparison ("replicant-vs-decagon").Source
    • Competitor researchRivals' own homepages: PolyAI, "Enterprise voice AI that finishes what your customers start"; Parloa, "the AI agent management platform for enterprise CX"; Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer"; Cresta, "AI Operating System for Customer Experience".Source
    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source
    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
  • 07

    The Sprint page is Replicant's strongest offer: a working agent on your own call data in 14 days for about two hours of your team's time. Yet the homepage, industry and account pages lead with "Request a Demo" and "Book an intro".

    Medium impactLow effort First result in 1 month BDR team lead

    First action

    Add the Sprint button to the homepage.

    How to measure it

    Sprint starts

    Now
    –
    Target
    2x
    By
    90 days

    Steps

    1. 1

      Add the button

      Homepage first.

      Web and Webflow owner 1 hour

    2. 2

      Roll out

      Industry and account pages.

      Web and Webflow owner 2 days

    3. 3

      Blog footers

      Top 30 posts.

      Content lead 2 days

    4. 4

      Set routing

      To a Sales Engineer.

      Revenue Operations 1 day

    5. 5

      Set an SLA

      One business day.

      Sales Engineer 1 day

    6. 6

      Measure

      Sprint starts and wins.

      Revenue Operations monthly

    First result
    1 month
    Cost
    $0
    Owner
    BDR team lead

    Smallest test

    Test the button on the homepage for two weeks.

    Why it works

    Add "Start a 14-day Sprint" as the second call to action on the homepage, industry pages, account pages and the end of high-traffic blog posts. Route Sprint requests to a Sales Engineer within one business day.

    A concrete, low-effort trial converts better than a generic demo, and it is already how Sales Engineers prove value.

    Risks and how to handle them

    • Sales Engineer capacity

      Qualify on call volume first.

    Evidence

    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source
    • HiringSales Engineer (remote): "Lead hands-on trials with prospects, using their call center data to demonstrate the value of Replicant's platform", "Analyze conversational data to uncover trends" and "Translate findings into clear narratives"; Replicant says its AI agents "handle millions of calls every month for Fortune 500 companies" in retail, insurance, travel, financial services and healthcare.Source

This quarter 9

The core plays for the next three months.

  • 08

    The Sprint promises a working agent "live on a real phone number you can pick up and call". Contact center shows are crowded with AI-agent booths, and the field marketer is hired to help Replicant "stand out in a crowded space".

    High impactMedium effort First result in 1 quarter Senior Field and Partner Mark…

    First action

    Build the FNOL demo agent number for the next insurance show.

    How to measure it

    SAOs per show

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Pick the scenario

      One per show.

      Senior Field and Partner Marketing Manager 1 week

    2. 2

      Build the agent

      Industry demo flow.

      Senior Software Engineer, Agents 2 weeks

    3. 3

      Design the booth

      Number, QR and live counter.

      Senior Field and Partner Marketing Manager 2 weeks

    4. 4

      Capture leads

      Agent books the follow-up.

      Revenue Operations 1 week

    5. 5

      Follow up

      Call recording in the email.

      BDR team lead ongoing

    6. 6

      Measure

      Calls, SAOs, cost per SAO.

      Revenue Operations per show

    First result
    1 quarter
    Cost
    Phone line and build time
    Owner
    Senior Field and Partner Marketing Manager

    Smallest test

    Run it at one show.

    Why it works

    At each show, put an industry-specific Replicant agent on a printed phone number (an FNOL claim at Guidewire, a payment call at Money20/20, a roadside call at AAA). Visitors call from the aisle; the agent captures their details and books a follow-up. Show live call counts at the booth.

    Hearing it handle a real call is more convincing than any slide, and every call becomes a qualified lead with context.

    Risks and how to handle them

    • Noisy show floors

      Offer a quiet call corner and a headset.

    Evidence

    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
    • Your websiteEvents page (checked October 22, 2026): Money20/20 is listed twice ("Money20/20" on Oct 18 and "Connect with Replicant at Money 20/20 USA 2026", Oct 18-21) and past events still show "Register now"; upcoming: a kiosk at Guidewire Connections 2026 (Las Vegas) showing FNOL intake "directly into ClaimCenter", and a virtual Customer Appreciation Day on December 9 with a mailed cocktail kit. Sitemap event pages also cover CCW Nashville, CCW Europe and the AAA Automotive Conference.Source
    • HiringSenior Field and Partner Marketing Manager (remote, posted September 16, 2026, reporting to the Director of Demand Generation): engage contact center and CX leaders "in places they go to network and learn" and drive "joint co-marketing initiatives with key channel partners"; "extend target account programming into field events" alongside Demand Generation, which owns "1:1, 1:few, and 1:many ABM strategy"; market "to and through" partner networks; own pre-, during- and post-event plans "that eliminate ambiguity for BDR/AE follow-up"; measured on field-sourced pipeline, "cost-per-SAO efficiency" and event ROI with RevOps.Source
    • Your websiteGuidewire partner page: "Automate FNOL. Accelerate claims."; use cases First Notice of Loss, claims status, lien verification, policy management, billing; "Multilingual AI agents with native speech recognition and localized voices."Source
  • 09

    The field and partner role asks for programs "with channel partners, consultancies, or tech alliances". Large contact centers often bring in CX consultancies and BPOs to run vendor selection.

    High impactMedium effort First result in 2 quarters Senior Field and Partner Mark…

    First action

    List the consultancies in the last ten enterprise deals.

    How to measure it

    Consultancy-influenced SAOs

    Now
    –
    Target
    15 a quarter
    By
    3 quarters

    Steps

    1. 1

      List firms

      From deal records.

      Revenue Operations 1 week

    2. 2

      Shape the offer

      Briefings and partner Sprints.

      Senior Field and Partner Marketing Manager 2 weeks

    3. 3

      Sign three

      Agreements and contacts.

      Senior Field and Partner Marketing Manager 1 quarter

    4. 4

      Co-host

      Dinners at shows.

      Senior Field and Partner Marketing Manager per show

    5. 5

      Enable

      Partner deck and demo line.

      Sales Engineer 2 weeks

    6. 6

      Measure

      Influenced pipeline.

      Revenue Operations quarterly

    First result
    2 quarters
    Cost
    Event budget
    Owner
    Senior Field and Partner Marketing Manager

    Smallest test

    Brief one consultancy on the retail benchmark.

    Why it works

    Pick five consultancies active in Replicant's industries, offer a joint benchmark briefing built on Replicant's industry reports, a partner Sprint offer for their clients, and co-hosted dinners at the shows on the calendar.

    Consultants are trusted advisors at the shortlist stage; being their default demo shortens cycles.

    Risks and how to handle them

    • Consultants need to stay neutral

      Offer education, not exclusivity.

    Evidence

    • HiringSenior Field and Partner Marketing Manager (remote, posted September 16, 2026, reporting to the Director of Demand Generation): engage contact center and CX leaders "in places they go to network and learn" and drive "joint co-marketing initiatives with key channel partners"; "extend target account programming into field events" alongside Demand Generation, which owns "1:1, 1:few, and 1:many ABM strategy"; market "to and through" partner networks; own pre-, during- and post-event plans "that eliminate ambiguity for BDR/AE follow-up"; measured on field-sourced pipeline, "cost-per-SAO efficiency" and event ROI with RevOps.Source
    • Your websiteSitemap (476 URLs, checked October 22, 2026): 394 blog posts (several a week in October), 13 case studies, 7 industry and 7 sub-industry pages, 2 use-case pages, industry benchmark reports (auto clubs, consumer lending, home services, retail, travel) and a 2026 consumer research report, "The Resolution Gap". Many "vs IVR" and "vs outsourcing" posts but only one competitor comparison ("replicant-vs-decagon").Source
    • Your websiteEvents page (checked October 22, 2026): Money20/20 is listed twice ("Money20/20" on Oct 18 and "Connect with Replicant at Money 20/20 USA 2026", Oct 18-21) and past events still show "Register now"; upcoming: a kiosk at Guidewire Connections 2026 (Las Vegas) showing FNOL intake "directly into ClaimCenter", and a virtual Customer Appreciation Day on December 9 with a mailed cocktail kit. Sitemap event pages also cover CCW Nashville, CCW Europe and the AAA Automotive Conference.Source
  • 10

    Sales Engineers analyze each prospect's own call data and "translate findings into clear narratives". Replicant also has a billion automated call minutes. Each trial tells a story about why customers call in that industry.

    High impactMedium effort First result in 1 quarter Sales Engineer

    First action

    Write one note from five retail trials.

    How to measure it

    Note-sourced meetings

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Agree permissions

      Contract language for aggregates.

      Legal 2 weeks

    2. 2

      Template

      One-page note.

      Sales Engineer 1 week

    3. 3

      First note

      Retail.

      Sales Engineer 2 weeks

    4. 4

      Design

      Charts and summary.

      Content lead 1 week

    5. 5

      Distribute

      Email, LinkedIn, events.

      Director of Demand Generation ongoing

    6. 6

      Repeat

      One industry a month.

      Sales Engineer monthly

    First result
    1 quarter
    Cost
    Analyst time
    Owner
    Sales Engineer

    Smallest test

    Publish one chart from existing benchmark data.

    Why it works

    With permission, aggregate trial and customer findings into short industry notes: top call drivers, share automatable, typical handle time. Update the benchmark reports with them and use them as opening slides at shows.

    Specific numbers about a buyer's own industry earn meetings and are what AI assistants cite.

    Risks and how to handle them

    • Customer confidentiality

      Aggregate across five or more companies.

    Evidence

    • HiringSales Engineer (remote): "Lead hands-on trials with prospects, using their call center data to demonstrate the value of Replicant's platform", "Analyze conversational data to uncover trends" and "Translate findings into clear narratives"; Replicant says its AI agents "handle millions of calls every month for Fortune 500 companies" in retail, insurance, travel, financial services and healthcare.Source
    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
    • Your websiteSitemap (476 URLs, checked October 22, 2026): 394 blog posts (several a week in October), 13 case studies, 7 industry and 7 sub-industry pages, 2 use-case pages, industry benchmark reports (auto clubs, consumer lending, home services, retail, travel) and a 2026 consumer research report, "The Resolution Gap". Many "vs IVR" and "vs outsourcing" posts but only one competitor comparison ("replicant-vs-decagon").Source
  • 11

    The homepage says Replicant resolves "the calls where mistakes cost something: payments, claims, roadside, alarm monitoring", but the sitemap has only two use-case pages (scheduling and outbound reminders).

    High impactMedium effort First result in 1 quarter Director of Demand Generation

    First action

    Draft the payments page from the 50% payment-call result.

    How to measure it

    Use-case page meetings

    Now
    –
    Target
    25 a month
    By
    2 quarters

    Steps

    1. 1

      Pick four

      Payments, claims, roadside, alarms.

      Product Marketing Manager 1 day

    2. 2

      Gather proof

      Case numbers per use case.

      Product Marketing Manager 1 week

    3. 3

      Record samples

      Short anonymized calls.

      Senior Software Engineer, Agents 2 weeks

    4. 4

      Write pages

      One per use case.

      Content lead 1 month

    5. 5

      Link internally

      From industry and blog pages.

      Web and Webflow owner 1 week

    6. 6

      Measure

      Traffic and meetings.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Director of Demand Generation

    Smallest test

    Publish the payments page.

    Why it works

    Add use-case pages for payment calls, FNOL and claims status, roadside dispatch and alarm monitoring, each with the matching case study numbers and a sample call recording.

    Buyers search by the call they want to automate, and these pages match Replicant's strongest proof.

    Risks and how to handle them

    • Thin pages

      Each needs numbers and a recording.

    Evidence

    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source
    • Your websiteSitemap (476 URLs, checked October 22, 2026): 394 blog posts (several a week in October), 13 case studies, 7 industry and 7 sub-industry pages, 2 use-case pages, industry benchmark reports (auto clubs, consumer lending, home services, retail, travel) and a 2026 consumer research report, "The Resolution Gap". Many "vs IVR" and "vs outsourcing" posts but only one competitor comparison ("replicant-vs-decagon").Source
    • Your websiteCase studies: Fanatics "$1.5M in annual savings", "2x in call completion rate", "350k+ calls automated per day"; CorVel "500k+ calls offloaded from adjusters", "50% decrease in FNOL handle time"; others include DoorDash, Sunrun, NJ TRANSIT, CAA, AAA Mountain West Group, Bulwark and Home City Ice.Source
  • 12

    Replicant sells Conversation Intelligence and promises an "Agreed-upon business outcome for performance evaluation". A support software engineer is joining. Customers who see their own resolution and savings every month renew more easily.

    High impactMedium effort First result in 2 quarters Support Software Engineer

    First action

    Build the report by hand for three customers.

    How to measure it

    Expansion from report suggestions

    Now
    –
    Target
    +10% NRR
    By
    3 quarters

    Steps

    1. 1

      Define metrics

      Agreed outcomes per customer.

      Customer Success 2 weeks

    2. 2

      Build the report

      From platform data.

      Support Software Engineer 1 month

    3. 3

      Add suggestions

      Next automations.

      Sales Engineer 2 weeks

    4. 4

      Send monthly

      All customers.

      Customer Success monthly

    5. 5

      Use in reviews

      Quarterly agenda.

      Customer Success quarterly

    6. 6

      Measure

      Renewal and expansion.

      Director of Corporate Finance quarterly

    First result
    2 quarters
    Cost
    Engineering time
    Owner
    Support Software Engineer

    Smallest test

    Send three manual reports.

    Why it works

    Send each customer a monthly report: calls resolved, containment, handle time saved, top new call drivers and suggested next automations. Use it as the agenda for quarterly reviews.

    Visible value protects renewals, and the "next automations" list creates expansion.

    Risks and how to handle them

    • Bad months show too

      Pair each dip with an action.

    Evidence

    • Your websitePricing is request-only: "/request-pricing" promises "pay-as-you-go pricing", month-to-month or multi-year terms and an "Agreed-upon business outcome"; no numbers. The ROI calculator asks for call volume, handle time and cost per call, says below 6,000 monthly calls "Replicant won't be efficient", and asks for contact details before showing results.Source
    • HiringEleven open roles on the Ashby board, ten of them remote: engineering and delivery roles including Senior Software Engineer, Agents; Support Software Engineer (posted October 7, 2026); Senior Site Reliability Engineer; Senior Machine Learning Engineer; AI Enablement Engineer; plus the Sales Engineer, the field and partner marketer and the finance director.Source
    • Your websiteCase studies: Fanatics "$1.5M in annual savings", "2x in call completion rate", "350k+ calls automated per day"; CorVel "500k+ calls offloaded from adjusters", "50% decrease in FNOL handle time"; others include DoorDash, Sunrun, NJ TRANSIT, CAA, AAA Mountain West Group, Bulwark and Home City Ice.Source
  • 13

    Replicant publishes several posts a week and has 394 in the sitemap, many overlapping (multiple "conversational AI vs IVR" and "vs outsourcing" posts). Overlap splits rankings and leaves AI assistants unsure which page to cite.

    Medium impactLow effort First result in 1 quarter Content lead

    First action

    List posts with overlapping titles.

    How to measure it

    Blog-sourced meetings

    Now
    –
    Target
    +20%
    By
    2 quarters

    Steps

    1. 1

      Cluster posts

      By topic.

      Content lead 1 week

    2. 2

      Pick winners

      One page per topic.

      Content lead 1 week

    3. 3

      Merge

      Update and combine.

      Content lead 1 month

    4. 4

      Redirect

      Retired posts.

      Web and Webflow owner 1 day

    5. 5

      Refocus

      New posts on use cases.

      Content lead ongoing

    6. 6

      Measure

      Rankings and meetings.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Content lead

    Smallest test

    Merge the IVR comparison posts first.

    Why it works

    Group posts by topic, merge overlapping ones into one strong guide each with redirects, and shift new writing toward use cases, industries and comparisons.

    Consolidated guides rank and get cited better than many thin posts.

    Risks and how to handle them

    • Short-term ranking dips

      Redirect to the closest page.

    Evidence

    • Your websiteSitemap (476 URLs, checked October 22, 2026): 394 blog posts (several a week in October), 13 case studies, 7 industry and 7 sub-industry pages, 2 use-case pages, industry benchmark reports (auto clubs, consumer lending, home services, retail, travel) and a 2026 consumer research report, "The Resolution Gap". Many "vs IVR" and "vs outsourcing" posts but only one competitor comparison ("replicant-vs-decagon").Source
  • 14

    Replicant's YouTube channel has 127 videos and about 2 million views but only 236 subscribers. Buyers of voice AI want to hear calls, and a recording is the fastest proof.

    Medium impactMedium effort First result in 1 quarter Director of Demand Generation

    First action

    Pick five recordings customers approve.

    How to measure it

    Meetings mentioning a recording

    Now
    –
    Target
    20 a quarter
    By
    2 quarters

    Steps

    1. 1

      Get approvals

      Customer consent.

      Customer Success 2 weeks

    2. 2

      Edit clips

      60-90 seconds each.

      Content lead 2 weeks

    3. 3

      Publish

      Playlists by industry.

      Content lead 1 week

    4. 4

      Embed

      Industry and account pages.

      Web and Webflow owner 1 week

    5. 5

      Use in outreach

      BDR sequences.

      BDR team lead ongoing

    6. 6

      Measure

      Views and meetings.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    Director of Demand Generation

    Smallest test

    Publish one roadside call clip.

    Why it works

    Publish a playlist of short anonymized call recordings per industry (a roadside call, a payment, a claim) with captions showing what the agent did, and embed them on industry and account pages.

    Hearing the agent sells voice AI, and the same clips feed event screens and BDR emails.

    Risks and how to handle them

    • Privacy

      Use demo or approved calls only.

    Evidence

    • SocialYouTube channel @replicantai: 127 videos, about 2.0 million views, 236 subscribers.Source
    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source
    • Your websiteCase studies: Fanatics "$1.5M in annual savings", "2x in call completion rate", "350k+ calls automated per day"; CorVel "500k+ calls offloaded from adjusters", "50% decrease in FNOL handle time"; others include DoorDash, Sunrun, NJ TRANSIT, CAA, AAA Mountain West Group, Bulwark and Home City Ice.Source
  • 15

    Sprint trials end with a working agent, but the decision needs finance. The ROI calculator shows Replicant already models savings, and pricing ties to an agreed business outcome.

    High impactMedium effort First result in 1 quarter Sales Engineer

    First action

    Write the readout template from a recent win.

    How to measure it

    Sprint win rate

    Now
    –
    Target
    +15 points
    By
    2 quarters

    Steps

    1. 1

      Template

      One page from a recent win.

      Sales Engineer 1 week

    2. 2

      Savings model

      From the ROI calculator logic.

      Director of Corporate Finance 1 week

    3. 3

      Pricing proposal

      Outcome-based terms.

      Sales leadership 1 week

    4. 4

      Train

      All Sales Engineers.

      Sales Engineer 1 day

    5. 5

      Use

      Every Sprint.

      Sales Engineer ongoing

    6. 6

      Measure

      Win rate after readouts.

      Revenue Operations quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Sales Engineer

    Smallest test

    Use the readout in the next two Sprints.

    Why it works

    End every Sprint with a one-page readout: calls automatable, projected savings using the prospect's own costs, the outcome-based pricing proposal and a 90-day rollout plan. Make it a template every Sales Engineer uses.

    Trials stall when the champion cannot translate them for finance; a standard readout prevents "pilot purgatory", which Replicant itself warns about.

    Risks and how to handle them

    • Projections overpromise

      Show ranges and assumptions.

    Evidence

    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
    • Your websitePricing is request-only: "/request-pricing" promises "pay-as-you-go pricing", month-to-month or multi-year terms and an "Agreed-upon business outcome"; no numbers. The ROI calculator asks for call volume, handle time and cost per call, says below 6,000 monthly calls "Replicant won't be efficient", and asks for contact details before showing results.Source
    • HiringSales Engineer (remote): "Lead hands-on trials with prospects, using their call center data to demonstrate the value of Replicant's platform", "Analyze conversational data to uncover trends" and "Translate findings into clear narratives"; Replicant says its AI agents "handle millions of calls every month for Fortune 500 companies" in retail, insurance, travel, financial services and healthcare.Source
    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source
  • 16

    Replicant runs a virtual Customer Appreciation Day on December 9 with mailed cocktail kits. Happy customers in one room are the best moment to ask for references and introductions.

    Medium impactLow effort First result in 1 quarter Senior Field and Partner Mark…

    First action

    Add a "bring a peer" option to the invitation.

    How to measure it

    New reference customers

    Now
    –
    Target
    5
    By
    1 quarter

    Steps

    1. 1

      Add the option

      Bring a peer.

      Senior Field and Partner Marketing Manager 1 day

    2. 2

      Plan clips

      Short reference recordings.

      Content lead 2 weeks

    3. 3

      Run the session

      With a customer spotlight.

      Senior Field and Partner Marketing Manager 1 day

    4. 4

      Follow up

      Advisory board invite.

      Customer Success 1 week

    5. 5

      Referral offer

      For introductions.

      Director of Demand Generation 1 week

    6. 6

      Measure

      References and referral meetings.

      Revenue Operations quarterly

    First result
    1 quarter
    Cost
    Event budget
    Owner
    Senior Field and Partner Marketing Manager

    Smallest test

    Ask five attending customers for a reference clip.

    Why it works

    Invite each customer to bring a peer from another company, record short reference clips during the session, and follow up with a customer advisory board invitation and a referral offer.

    Peer references close enterprise deals, and an event customers enjoy is the easiest time to ask.

    Risks and how to handle them

    • Feels salesy

      Keep asks after the event, not during.

    Evidence

    • Your websiteEvents page (checked October 22, 2026): Money20/20 is listed twice ("Money20/20" on Oct 18 and "Connect with Replicant at Money 20/20 USA 2026", Oct 18-21) and past events still show "Register now"; upcoming: a kiosk at Guidewire Connections 2026 (Las Vegas) showing FNOL intake "directly into ClaimCenter", and a virtual Customer Appreciation Day on December 9 with a mailed cocktail kit. Sitemap event pages also cover CCW Nashville, CCW Europe and the AAA Automotive Conference.Source
    • Your websiteCase studies: Fanatics "$1.5M in annual savings", "2x in call completion rate", "350k+ calls automated per day"; CorVel "500k+ calls offloaded from adjusters", "50% decrease in FNOL handle time"; others include DoorDash, Sunrun, NJ TRANSIT, CAA, AAA Mountain West Group, Bulwark and Home City Ice.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Replicant's pitch is that the agent works on real calls, and the Sprint builds one in 14 days. A self-serve version, where a prospect picks an industry and use case and calls a number, lets buyers try it before talking to sales.

    High impactHigh effort First result in 2 quarters Senior Software Engineer

    First action

    Expose the existing demo agents on one public number.

    How to measure it

    Demo-line meetings

    Now
    –
    Target
    50 a month
    By
    3 quarters

    Steps

    1. 1

      Pick scenarios

      Five industries.

      Product Marketing Manager 2 weeks

    2. 2

      Harden agents

      Abuse and cost limits.

      Senior Software Engineer, Agents 1 month

    3. 3

      Build the page

      Choose and call.

      Web and Webflow owner 2 weeks

    4. 4

      Email the scorecard

      Recording and summary.

      Senior Software Engineer, Agents 1 month

    5. 5

      Route leads

      Target accounts to BDRs.

      Revenue Operations 1 week

    6. 6

      Measure

      Calls, meetings, cost.

      Revenue Operations monthly

    First result
    2 quarters
    Cost
    Telephony and model costs
    Owner
    Senior Software Engineer, Agents

    Smallest test

    Open one scenario to event attendees only.

    Why it works

    Offer a demo line per industry on the website: choose a scenario, call, then receive a scorecard and recording by email. Route callers from target accounts straight to a BDR.

    Self-serve trial is how buyers shortlist now, and it filters serious leads.

    Risks and how to handle them

    • Abuse and cost

      Rate limits and short calls.

    Evidence

    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source
    • Competitor researchRivals' own homepages: PolyAI, "Enterprise voice AI that finishes what your customers start"; Parloa, "the AI agent management platform for enterprise CX"; Sierra, "better, more human customer experiences with AI"; Decagon, "The AI concierge for every customer"; Cresta, "AI Operating System for Customer Experience".Source
  • 18

    Replicant has a billion automated call minutes and a 2026 consumer report, "The Resolution Gap". The new corporate finance director is preparing IPO readiness. A recognized industry index makes the company the reference point for the category.

    High impactHigh effort First result in 4 quarters CEO & Co Founder

    First action

    Define five index metrics from platform data.

    How to measure it

    Citations in first quarter

    Now
    –
    Target
    50
    By
    4 quarters

    Steps

    1. 1

      Define metrics

      Five comparable measures.

      Sales Engineer 1 month

    2. 2

      Aggregate data

      Privacy reviewed.

      Senior Software Engineer, Agents 2 months

    3. 3

      Run the survey

      Consumers and leaders.

      Content lead 2 months

    4. 4

      Write

      Report and summary.

      Content lead 1 month

    5. 5

      Launch

      At a major show.

      Senior Field and Partner Marketing Manager 1 month

    6. 6

      Brief analysts

      And press.

      CEO & Co-Founder 1 month

    First result
    4 quarters
    Cost
    Research budget
    Owner
    CEO & Co Founder

    Smallest test

    Publish one metric quarterly first.

    Why it works

    Publish an annual index of resolution rates, call drivers and handle times by industry, with a consumer survey, launched at a major contact center show and briefed to analysts and press.

    Owned data earns press and analyst attention, and becomes part of the public narrative investors read.

    Risks and how to handle them

    • Data privacy

      Aggregate across many customers.

    Evidence

    • Your websiteSprint page: "A working agent in 14 days. Built on your own call data, live on a real phone number you can pick up and call."; "One billion automated call minutes"; "Roughly 50 enterprise deployments running in production"; "About two hours of your team's time."Source
    • Your websiteSitemap (476 URLs, checked October 22, 2026): 394 blog posts (several a week in October), 13 case studies, 7 industry and 7 sub-industry pages, 2 use-case pages, industry benchmark reports (auto clubs, consumer lending, home services, retail, travel) and a 2026 consumer research report, "The Resolution Gap". Many "vs IVR" and "vs outsourcing" posts but only one competitor comparison ("replicant-vs-decagon").Source
    • HiringDirector of Corporate Finance (posted October 15, 2026, reporting to the CFO): "Experience taking a company public or operating as a public company is a strong advantage"; leads "finance's IPO-readiness work" and "the financial work for capital fundraising"; bonus for "Experience with usage-based or AI pricing models"; fluency in ARR, net and gross retention and cohorts.Source
    • News coverageReplicant raised a $78 million Series B in 2022 led by Stripes, after a $27 million Series A led by Norwest Venture Partners in 2020.Source
  • 19

    Pricing is request-only and "pay-as-you-go", and the finance director role values "usage-based or AI pricing models". Buyers comparing AI-agent vendors want to know cost per resolution early.

    High impactHigh effort First result in 3 quarters Director of Corporate Finance

    First action

    Model three volume tiers from current contracts.

    How to measure it

    Pricing-page meetings

    Now
    –
    Target
    +50%
    By
    3 quarters

    Steps

    1. 1

      Model tiers

      From current contracts.

      Director of Corporate Finance 1 month

    2. 2

      Decide floors

      Minimum volumes.

      CEO & Co-Founder 2 weeks

    3. 3

      Update calculator

      Show cost and savings.

      Web and Webflow owner 1 month

    4. 4

      Publish

      Pricing page.

      Product Marketing Manager 1 week

    5. 5

      Train sales

      Negotiation rules.

      Sales leadership 2 weeks

    6. 6

      Measure

      Cycle length and win rate.

      Revenue Operations quarterly

    First result
    3 quarters
    Cost
    Pricing work
    Owner
    Director of Corporate Finance

    Smallest test

    Show a starting price range to calculator users.

    Why it works

    Define a public starting price per resolved call (with volume tiers), show it in the ROI calculator and on the pricing page, and keep enterprise terms for negotiation.

    Transparent outcome pricing fits the "resolution, not deflection" message and removes a reason to delay.

    Risks and how to handle them

    • Price pressure from rivals

      Publish a starting point, not the deal.

    Evidence

    • Your websitePricing is request-only: "/request-pricing" promises "pay-as-you-go pricing", month-to-month or multi-year terms and an "Agreed-upon business outcome"; no numbers. The ROI calculator asks for call volume, handle time and cost per call, says below 6,000 monthly calls "Replicant won't be efficient", and asks for contact details before showing results.Source
    • HiringDirector of Corporate Finance (posted October 15, 2026, reporting to the CFO): "Experience taking a company public or operating as a public company is a strong advantage"; leads "finance's IPO-readiness work" and "the financial work for capital fundraising"; bonus for "Experience with usage-based or AI pricing models"; fluency in ARR, net and gross retention and cohorts.Source
    • Your websiteHomepage (checked October 22, 2026): "Customer service how it was meant to be"; rotating hero lines include "Every call resolved. No hold music." and a stray heading that reads "Hello 2"; proof stats such as "50% of payment-related calls resolved without a live agent", "98% success rate", "25 FTE equivalent saved", "20% increase in agent capacity"; a compare table (Others: "Pilot purgatory", "Build blind"; Replicant: "99.95%+ uptime"); calls to action "Request a Demo" and "Book an intro".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 20

    Nine hand-built account pages show the idea works for Replicant, but Demand Generation runs 1:1 and 1:few programs across many more accounts. Hand-built pages also drift, as the a large retailer page shows.

    Medium impactLow effort First result in 1 quarter Director of Demand Generation

    First action

    Define the template fields.

    How to measure it

    Target accounts with a page

    Now
    –
    Target
    200
    By
    2 quarters

    Steps

    1. 1

      Define fields

      Industry, stack, proof.

      Director of Demand Generation 1 week

    2. 2

      Build the template

      Webflow collection.

      Web and Webflow owner 2 weeks

    3. 3

      Fill data

      Top 200 accounts.

      BDR team lead 1 month

    4. 4

      Review

      Every page before use.

      Product Marketing Manager ongoing

    5. 5

      Track

      Per-contact links.

      Revenue Operations 1 week

    6. 6

      Measure

      Meetings per page.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Director of Demand Generation

    Smallest test

    Generate ten pages.

    Build the prospect list. The list compiled from public sources, verified, deduplicated and delivered to your CRM. Usually live within days.

    Book a working session

    Why it works

    Generate account pages from structured fields (industry, use cases, phone system, matching case study) for the full target list, with a required review, noindex by default and tracked links per contact.

    Scale without copy errors, and every BDR email gets a page made for that company.

    Risks and how to handle them

    • Generic pages

      Require a same-industry case study.

    Builds on

    Evidence

    • Your websiteNine account pages under /for/, all in the public sitemap with self-canonicals (each titled "Replicant for <account>", across retail, travel, auto clubs, lending and home services). The retail account page, for a large retailer, carries a lending account page's copy: "From pre-qualification questions to payment updates borrowers expect instant help ... accelerate funded loans". All nine show the same single testimonial and the same three integrations (Salesforce, Genesys, Cisco); two titles misspell the account's own brand capitalisation.Source
    • HiringSenior Field and Partner Marketing Manager (remote, posted September 16, 2026, reporting to the Director of Demand Generation): engage contact center and CX leaders "in places they go to network and learn" and drive "joint co-marketing initiatives with key channel partners"; "extend target account programming into field events" alongside Demand Generation, which owns "1:1, 1:few, and 1:many ABM strategy"; market "to and through" partner networks; own pre-, during- and post-event plans "that eliminate ambiguity for BDR/AE follow-up"; measured on field-sourced pipeline, "cost-per-SAO efficiency" and event ROI with RevOps.Source
    • Your websiteCase studies: Fanatics "$1.5M in annual savings", "2x in call completion rate", "350k+ calls automated per day"; CorVel "500k+ calls offloaded from adjusters", "50% decrease in FNOL handle time"; others include DoorDash, Sunrun, NJ TRANSIT, CAA, AAA Mountain West Group, Bulwark and Home City Ice.Source
  • 21

    Replicant's pages mention "Multilingual AI agents with native speech recognition and localized voices" and a multilingual blog post, but the site has no non-English pages. Many US contact centers staff scarce bilingual agents.

    Medium impactLow effort First result in 1 quarter Product Marketing Manager

    First action

    Record two Spanish sample calls.

    How to measure it

    Multilingual-sourced meetings

    Now
    –
    Target
    10 a quarter
    By
    2 quarters

    Steps

    1. 1

      Gather proof

      Customers using non-English agents.

      Customer Success 2 weeks

    2. 2

      Record samples

      Spanish calls.

      Senior Software Engineer, Agents 1 week

    3. 3

      Write the page

      Staffing angle.

      Product Marketing Manager 2 weeks

    4. 4

      Translate Sprint

      Spanish offer.

      Product Marketing Manager 1 week

    5. 5

      Promote

      Industry emails.

      Director of Demand Generation ongoing

    6. 6

      Measure

      Meetings.

      Revenue Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish the page with one sample.

    Why it works

    Create a multilingual voice page with Spanish call samples, a staffing-cost angle for bilingual queues, and a Spanish version of the Sprint offer.

    Bilingual staffing is a costly, specific pain that AI agents solve visibly.

    Risks and how to handle them

    • Quality concerns

      Use native-speaker reviews.

    Evidence

    • Your websiteGuidewire partner page: "Automate FNOL. Accelerate claims."; use cases First Notice of Loss, claims status, lien verification, policy management, billing; "Multilingual AI agents with native speech recognition and localized voices."Source
    • Your websiteSitemap (476 URLs, checked October 22, 2026): 394 blog posts (several a week in October), 13 case studies, 7 industry and 7 sub-industry pages, 2 use-case pages, industry benchmark reports (auto clubs, consumer lending, home services, retail, travel) and a 2026 consumer research report, "The Resolution Gap". Many "vs IVR" and "vs outsourcing" posts but only one competitor comparison ("replicant-vs-decagon").Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 21 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Prospect lists1The list compiled from public sources, verified, deduplicated and delivered to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #9 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Replicant did not commission, review or endorse it, and Programmable is not affiliated with Replicant. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Replicant runs its business.

Something wrong, or do you represent Replicant? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 307 ideas

    Fix account pages, the homepage hero and past event pages; Sprint everywhere; ungate the calculator; first partner and comparison pages.

  2. Days 31 to 609 ideas

    Callable booth demos, consultancy partners, trial findings, use-case pages, customer reports, blog consolidation, call recordings, Sprint readouts and the customer day.

  3. Days 61 to 905 ideas

    Public demo line, the resolution index, published pricing, generated account pages and the multilingual angle.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value speed to production. The most cited problem: hold times and abandonment.

  • Resolution of high-stakes calls
  • Seasonal hiring and agent turnover
  • In their words: “resolution, not deflection”

Market

Competitive landscape

5 competitors compared: PolyAI, Parloa, Sierra, Decagon and 1 more.

  • Gap to exploit: Transparent outcome pricing
  • PolyAI: Same voice-first pitch as Replicant
  • Parloa: Less US enterprise proof in Replicant's industries

Hiring signals

Replicant is investing in pipeline from events, partners and accounts, in trials that prove value, and in finance for the next stage.

  • Senior Field and Partner Marketing Manager: Account programs in field events; partner co-marketing. Ideas 1, 2, 4, 8, 9.
  • Sales Engineer: Trials on prospects' call data. Ideas 10, 15.
  • Director of Corporate Finance: IPO readiness and usage-based pricing. Ideas 18, 19.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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