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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 11
  • Big bets · 3
  • Wildcards · 2
  • How we can help
Generated Oct 21, 2026
  1. Programmable
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  3. OSC Professionals
OSC Professionals logo

growth playbook · Oct 21, 2026

oscprofessionals.com (opens in a new tab)

OSC Professionals growth playbook

Diagnosis

OSC Professionals has 26 years of ecommerce work, Magento depth and a Shopify app portfolio with real traction: the B2B wholesale app is Built for Shopify with 24 reviews at 5.0. Its proof is in the wrong places.

The Shopify Partner Directory profile has no reviews, Clutch reviews stop in 2021 and say 70% Magento, the portfolio was last updated in April 2025, and one app sits at 1.6 stars on the developer page.

The site has over 1,100 posts, many off-topic, and a homepage that tests at 19 s in Google's lab even though real visitors pass. This playbook moves the proof first (directory reviews, Clutch, app ratings, the agency's own speed), then turns app users into clients, focuses content on Shopify B2B, packages migration and speed, and builds toward a B2B suite and Plus partner status.

Growth Score

6/10

Biggest Opportunity

Use the B2B app's reputation to sell the agency: reviews, case studies and a fixed B2B setup offer to merchants who already use the app.

Biggest Risk

Larger app vendors such as SparkLayer and many Indian agencies compete on the same B2B and Shopify work, and without current proof OSC is filtered out before a call.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Fill the empty Shopify Partner Directory profile with reviews from the merchants who already rate your apps 5 stars

    Pull a list of Shopify clients from the last 24 months with the project lead for each.

    High impact First result in 1 month
  2. 2

    Fix or fold OSCP Shipping Rates, the 1.6-star app on your developer page

    Check install and uninstall numbers for Shipping Rates over the last six months.

    High impact First result in 1 month
  3. 3

    Fix the 19-second lab result on the homepage of an agency that sells speed optimisation

    Set cache headers for static files and re-test.

    High impact First result in 2 weeks

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

    1 of these are things Programmable can build and run for you.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 6Reconsider · 4
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Merchants hiring a Shopify agency compare partners in Shopify's own directory, and OSC Professionals' profile there says "This partner doesn't have any reviews yet", after 14 years as a partner. Yet merchants already praise OSC elsewhere: OSCP B2B Wholesale Pricing has 24 reviews at 5.0, the newest from Paramount Materials in September 2026. Clutch, the other place buyers check, has six reviews, the newest from November 2021. The proof exists; it is just not where agency buyers look.

    High impactLow effort First result in 1 month Head of Business Development

    First action

    Pull a list of Shopify clients from the last 24 months with the project lead for each.

    How to measure it

    Directory reviews

    Now
    –
    Target
    10
    By
    60 days

    Steps

    1. 1

      List clients

      Shopify projects from the last 24 months, with the project lead.

      Head of Business Development 1 day

    2. 2

      Find app overlap

      App merchants who also bought services.

      Shopify App Product Manager 1 day

    3. 3

      Write the ask

      A personal note from the project lead with the review link.

      Head of Business Development 2 hours

    4. 4

      Send in waves

      Ten clients a week, one follow-up.

      Head of Business Development 3 weeks

    5. 5

      Complete the profile

      Starting prices, industries and two case studies.

      Marketing Manager 1 day

    6. 6

      Refresh Clutch

      Three fresh client reviews.

      Head of Business Development 1 month

    7. 7

      Reply to reviews

      Thank every reviewer publicly.

      Head of Business Development ongoing

    8. 8

      Track

      Enquiries by source: directory, Clutch, website.

      Marketing Manager monthly

    First result
    1 month
    Cost
    Staff time only
    Owner
    Head of Business Development

    Smallest test

    Ask the five happiest Shopify clients this week and count reviews in seven days.

    Run this outreach. The sequence sent for you: addresses found and verified, replies routed to your CRM. Usually live within days.

    Book a working session

    Why it works

    List every merchant from the last two years who received a build, migration, speed or custom app project, plus app users who also bought custom work. Ask each for a Shopify Partner Directory review with a short personal note from the project lead and a direct link, aiming for ten in the first month. Fill in the directory profile at the same time: starting prices instead of "Contact for pricing", industries, and the two strongest case studies. Then ask three of the same clients for a Clutch review so the newest one is from 2026, not 2021.

    A profile with reviews is more likely to be chosen than an empty one next to reviewed rivals, and directory enquiries are free, high-intent leads from Shopify itself. Satisfied clients rarely review unless asked personally, and the app reviews show they are happy to.

    Ready to use

    EmailReview request from the project lead

    Subject: A quick favour on the Shopify Partner Directory

Hi {first name},

It was great working with you on {project}, and {result, e.g. the new wholesale portal is live}. We are building our profile on Shopify's Partner Directory, where merchants choose agencies, and a few lines from you would help a lot.

Here is the link: {review link}

Two or three sentences on what we did and how it went is perfect.

Thank you,
{project lead}

    Risks and how to handle them

    • Clients forget or delay

      Ask at project hand-off from now on, while the result is fresh.

    • One weak review early

      Ask the happiest clients first.

    Evidence

    • Shopify Partner DirectoryOSC Professionals' Shopify Partner Directory profile (checked October 20, 2026): "Active partner since July 2012", Nagpur, India; a "Service partner" marked "New to the directory"; services such as ongoing website management, headless commerce, website audit and optimization, theme customization, store migration and store build or redesign, all "Contact for pricing"; featured apps OSCP B2B Wholesale Pricing App and OSCP Pricing & Discount Suite; and "This partner doesn't have any reviews yet."Source
    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source
    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source
  • 02

    Every merchant who opens "Apps by Oscprofessionals" sees one app at 1.6 stars next to two at 5.0. It has only two reviews, one of them "This app dose not work" after six minutes of use, so a handful of good installs would change the score.

    High impactMedium effort First result in 1 month Shopify App Product Manager

    First action

    Check install and uninstall numbers for Shipping Rates over the last six months.

    How to measure it

    App rating

    Now
    –
    Target
    4.5+
    By
    90 days

    Steps

    1. 1

      Diagnose

      Uninstalls within one day and reasons.

      Shopify App Product Manager 2 days

    2. 2

      Fix onboarding

      Guided first rule and a sample setup.

      Shopify Lead Developer 1 week

    3. 3

      Reach out

      Help the reviewer and invite an update.

      App Support Lead 1 day

    4. 4

      Ask actives

      Reviews from merchants using it.

      App Support Lead 2 weeks

    5. 5

      Decide

      Keep, merge or unlist.

      Shopify App Product Manager 1 month

    6. 6

      Monitor

      Rating and uninstall rate.

      Shopify App Product Manager monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Shopify App Product Manager

    Smallest test

    Add a sample rule on install and watch day-one uninstalls.

    Why it works

    Find out why the December 2025 reviewer failed in six minutes (onboarding, a missing setting, theme conflict), add a guided setup and a sample rule, then ask active merchants such as Rx Labels for reviews. If usage is low, merge the features into OSCP Hide Shipping & Payment or the B2B app and unlist it.

    The weakest listing sets the impression of the whole portfolio; fixing onboarding also lifts installs that convert.

    Risks and how to handle them

    • Unlisting loses installs

      Move users to the merged app with a free month.

    Evidence

    • Shopify App StoreOSCP Shipping Rates (launched December 16, 2024, free): 1.6 from 2 reviews. One, from Rx Labels (March 31, 2025), calls it "a game-changer for all our shipping discount needs"; the other (December 4, 2025, after "6 minutes using the app") says "This app dose not work ." No Built for Shopify badge.Source
    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source
  • 03

    Real visitors pass Core Web Vitals, but prospects check a speed agency by running PageSpeed on its homepage, and that test shows 51/100 with the main content after 19.1 s. The fixes are listed: cache lifetimes (about 6.1 s), 1.1 MB of unused JavaScript and 3.8 s of render-blocking files, plus 1 MB of fonts. The site has 11 Shopify speed optimisation pages.

    High impactLow effort First result in 2 weeks WordPress developer

    First action

    Set cache headers for static files and re-test.

    How to measure it

    PageSpeed mobile score

    Now
    –
    Target
    85+
    By
    30 days

    Steps

    1. 1

      Cache headers

      Long lifetimes for static files.

      WordPress developer 2 hours

    2. 2

      Delay chat and tags

      Load on interaction.

      WordPress developer 2 hours

    3. 3

      Fonts

      Subset and preload two weights.

      WordPress developer 2 hours

    4. 4

      Trim Avada and plugins

      Disable unused modules.

      WordPress developer 1 day

    5. 5

      Update WordPress

      7.1.3 on staging first.

      WordPress developer 1 day

    6. 6

      Publish the result

      Before/after on the speed page.

      Marketing Manager 1 day

    First result
    2 weeks
    Cost
    A few developer days
    Owner
    WordPress developer

    Smallest test

    Fix the cache headers today and re-run PageSpeed.

    Why it works

    Set long cache lifetimes for static files, delay Tidio and Tag Manager until interaction, subset fonts to two weights, remove unused Avada modules and plugins, and update WordPress to 7.1.3. Then publish the before/after as a case study on the speed service page.

    An agency's own score is its first proof, and the before/after becomes a sales asset.

    Risks and how to handle them

    • Theme breaks

      Test on staging.

    Evidence

    • PageSpeed testReal Chrome visitors (Chrome UX Report, 75th percentile) pass Core Web Vitals on oscprofessionals.com: main content in 2.4 s (target 2.5 s), interaction delay 56 ms, no layout shift. Google's lab phone test of the homepage is far worse (October 20, 2026): performance 51/100 (desktop 43), main content after 19.1 s, 3.6 MB including 1.9 MB of JavaScript and 1 MB of fonts; the biggest fixes are cache lifetimes (about 6.1 s), unused JavaScript (about 5.4 s, 1.1 MB) and render-blocking requests (about 3.8 s); Google CDN, Tidio and Tag Manager are the heaviest third parties.Source
    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
    • Your websiteHomepage, as read by programmable.info (the site returns HTTP 403 to automated readers): title "Web Development Agency| Shopify Services | Magento 2 Service"; hero "Since 2000 26 years building eCommerce stores The full-service agency for world..."; "500+ Clients Worldwide"; phone numbers in India (+91 712) and the UK (+44); Tidio chat and a WhatsApp link; case studies and partners pages. It runs WordPress 7.0.2 (7.1.3 is current) on the Avada theme with WP Rocket.Source
  • 04

    The Shopify directory calls OSC "a Shopify-focused eCommerce agency", but Clutch tells buyers its e-commerce work is "70% Magento; 10% Big Commerce; 10% Shopify", lists CodeIgniter and Laravel, and its newest review is from 2021.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    Edit the platform split on Clutch.

    How to measure it

    Clutch enquiries

    Now
    –
    Target
    +50%
    By
    90 days

    Steps

    1. 1

      Edit focus

      Platforms and services.

      Marketing Manager 1 hour

    2. 2

      Add portfolio

      Three Shopify projects.

      Marketing Manager 2 hours

    3. 3

      Request reviews

      Three 2026 clients.

      Head of Business Development 1 month

    4. 4

      Match other listings

      DesignRush, G2, The Manifest.

      Marketing Manager 1 day

    5. 5

      Align the website

      Same positioning everywhere.

      Marketing Manager 1 day

    6. 6

      Track

      Clutch enquiries.

      Marketing Manager monthly

    First result
    1 month
    Cost
    $0
    Owner
    Marketing Manager

    Smallest test

    Change the platform split today.

    Why it works

    Rewrite the Clutch service and platform split to match today's work (Shopify first, Magento second), add the B2B wholesale focus and current portfolio items, and ask for three reviews from 2026 projects.

    Buyers filter Clutch by platform; a Shopify buyer filtering for Shopify-heavy agencies will not see OSC today.

    Risks and how to handle them

    • Losing Magento leads

      Keep Magento as a clear second service.

    Evidence

    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source
    • Shopify Partner DirectoryOSC Professionals' Shopify Partner Directory profile (checked October 20, 2026): "Active partner since July 2012", Nagpur, India; a "Service partner" marked "New to the directory"; services such as ongoing website management, headless commerce, website audit and optimization, theme customization, store migration and store build or redesign, all "Contact for pricing"; featured apps OSCP B2B Wholesale Pricing App and OSCP Pricing & Discount Suite; and "This partner doesn't have any reviews yet."Source
  • 05

    DMARC is at p=none, so anyone can send email as oscprofessionals.com, and the site runs WordPress 7.0.2 while 7.1.3 is current. For an agency that sells maintenance, both are visible to technical buyers.

    Medium impactLow effort First result in 2 weeks WordPress developer

    First action

    Add a reporting address to the DMARC record.

    How to measure it

    DMARC policy

    Now
    –
    Target
    quarantine
    By
    60 days

    Steps

    1. 1

      Add reporting

      rua address.

      WordPress developer 30 minutes

    2. 2

      Read reports

      Two weeks.

      WordPress developer 2 weeks

    3. 3

      Align senders

      Workspace, CRM, apps.

      WordPress developer 1 day

    4. 4

      Quarantine

      Then reject.

      WordPress developer 1 month

    5. 5

      Update WordPress

      7.1.3 and plugins.

      WordPress developer 1 day

    6. 6

      Schedule

      Monthly update window.

      WordPress developer monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    WordPress developer

    Smallest test

    Add the reporting address today.

    Why it works

    Read DMARC reports, align Google Workspace and any marketing senders, move to quarantine, then reject. Apply WordPress and plugin updates monthly on staging.

    Protects proposals and invoices from spoofing and removes an easy objection in security reviews.

    Risks and how to handle them

    • Legitimate mail blocked

      Stay at quarantine until reports are clean.

    Evidence

    • DNS checkoscprofessionals.com mail runs on Google Workspace with SPF ("~all") and DKIM; DMARC is published at "p=none", so the domain is not yet protected from spoofing.Source
    • Your websiteHomepage, as read by programmable.info (the site returns HTTP 403 to automated readers): title "Web Development Agency| Shopify Services | Magento 2 Service"; hero "Since 2000 26 years building eCommerce stores The full-service agency for world..."; "500+ Clients Worldwide"; phone numbers in India (+91 712) and the UK (+44); Tidio chat and a WhatsApp link; case studies and partners pages. It runs WordPress 7.0.2 (7.1.3 is current) on the Avada theme with WP Rocket.Source
  • 06

    Merchants installing OSCP B2B Wholesale Pricing are setting up B2B on Shopify, the same work the agency sells as B2B wholesale setups. Reviewers such as Paramount Materials have "so many products". Today the app and the agency are separate funnels.

    High impactLow effort First result in 1 month Shopify App Product Manager

    First action

    Add the card to the B2B app dashboard.

    How to measure it

    App-sourced projects

    Now
    –
    Target
    5 a month
    By
    90 days

    Steps

    1. 1

      Define the package

      Fixed-price B2B setup.

      Head of Business Development 1 week

    2. 2

      Build the card

      In-app, dismissible.

      Shopify Lead Developer 3 days

    3. 3

      Add to emails

      Onboarding day 3.

      Shopify App Product Manager 1 day

    4. 4

      Route leads

      CRM tag and owner.

      Head of Business Development 1 day

    5. 5

      Follow up

      Within one business day.

      Head of Business Development ongoing

    6. 6

      Measure

      Leads and projects.

      Head of Business Development monthly

    First result
    1 month
    Cost
    Developer time
    Owner
    Shopify App Product Manager

    Smallest test

    Email 50 active B2B app merchants with the offer.

    Why it works

    Add a "Get it set up by our Shopify team" card in each app's dashboard and onboarding email, with a fixed-price B2B setup package and a booking link. Tag those leads in the CRM.

    App users are pre-qualified: they are on Shopify, doing B2B and already trust the product.

    Risks and how to handle them

    • Shopify app review rules

      Keep it optional and non-intrusive.

    Evidence

    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
    • Shopify Partner DirectoryOSC Professionals' Shopify Partner Directory profile (checked October 20, 2026): "Active partner since July 2012", Nagpur, India; a "Service partner" marked "New to the directory"; services such as ongoing website management, headless commerce, website audit and optimization, theme customization, store migration and store build or redesign, all "Contact for pricing"; featured apps OSCP B2B Wholesale Pricing App and OSCP Pricing & Discount Suite; and "This partner doesn't have any reviews yet."Source
    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source

This quarter 11

The core plays for the next three months.

  • 07

    The site has 744 blog posts and 379 /e-commerce posts, including "VoIP vs Traditional Phone Systems", "Creating a Gender Inclusive Workplace Culture", "computer vision development" and "best social media management software of 2022". Off-topic and dated pages dilute what search engines and AI assistants think the agency is expert in.

    High impactMedium effort First result in 1 quarter Content Lead

    First action

    Export posts with 12 months of Search Console clicks.

    How to measure it

    Organic enquiries

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Export

      Posts, clicks and links.

      Content Lead 1 day

    2. 2

      Classify

      Keep, merge, redirect, remove.

      Content Lead 1 week

    3. 3

      Redirect

      To the closest current page.

      WordPress developer 1 week

    4. 4

      Refresh

      Top 50 kept posts.

      Content Lead 1 month

    5. 5

      Build clusters

      Three hubs.

      Content Lead 1 month

    6. 6

      Measure

      Clicks and leads.

      Marketing Manager monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Content Lead

    Smallest test

    Redirect the 20 most off-topic posts.

    Why it works

    Export all posts with traffic and links; keep and refresh Shopify, B2B and Magento posts that earn traffic; merge duplicates; redirect or remove off-topic and dated posts. Rebuild around three clusters: Shopify B2B wholesale, Shopify speed and Magento-to-Shopify migration.

    A tighter site ranks better for its core topics and makes the agency's focus obvious.

    Risks and how to handle them

    • Traffic dip

      Remove only pages with no clicks or links.

    Evidence

    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
    • Your websiteRecent blog posts: "Everything You Need to Know About Selling Wholesale on Shopify" (October 8, 2026) and Shopify and Magento image optimization guides, alongside "Creating a Gender Inclusive Workplace Culture", "Voip vs Traditional Phone Systems", "Managing Remote Teams" and "Unleashing the Potential of Computer Vision Development Services"; older /e-commerce posts include "the-10-best-social-media-management-software-of-2022" and "11-reasons-why-a-designer-needs-a-website-in-2023".Source
  • 08

    Most of the 509 /faq-items pages are one question each about the Magento 2 VAT Exempt extension. Hundreds of thin pages are hard to navigate and look like duplicate content.

    Medium impactMedium effort First result in 1 month Content Lead

    First action

    Group the 509 FAQs by product.

    How to measure it

    Tickets per install

    Now
    –
    Target
    -20%
    By
    2 quarters

    Steps

    1. 1

      Group

      FAQs by product.

      Content Lead 2 days

    2. 2

      Write hubs

      One page per product.

      Content Lead 2 weeks

    3. 3

      Redirect

      FAQ pages to anchors.

      WordPress developer 1 week

    4. 4

      Link listings

      App and marketplace pages.

      Shopify App Product Manager 1 day

    5. 5

      Add search

      Docs search.

      WordPress developer 1 week

    6. 6

      Measure

      Tickets and traffic.

      App Support Lead monthly

    First result
    1 month
    Cost
    Writing time
    Owner
    Content Lead

    Smallest test

    Merge the VAT Exempt FAQs first.

    Why it works

    Merge the FAQs into one structured documentation page per extension and app, with sections and anchor links, redirect the single pages, and link the docs from each app listing.

    Buyers and search engines get one strong page; support tickets drop when answers are easy to find.

    Risks and how to handle them

    • Lost long-tail traffic

      Keep each question as an anchored heading.

    Evidence

    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source
    • Adobe Commerce MarketplacePartner page: Nagpur Soft Embedded Technology Pvt. Ltd., incorporated in 2000, working on Magento, PrestaShop and osCommerce plus Android and iOS apps, with "100+ software professionals, including 32 Magento-certified professionals". Its product list did not load when checked.Source
  • 09

    The agency has a B2B wholesale app with 24 reviews, a featured listing in the directory, 23 /shopify-b2b-wholesale posts and a new wholesale guide, but buyers searching for "Shopify B2B agency" find posts, not a service offer.

    High impactMedium effort First result in 1 quarter Head of Business Development

    First action

    Ask two wholesale app merchants for a case study.

    How to measure it

    B2B project enquiries

    Now
    –
    Target
    10 a month
    By
    2 quarters

    Steps

    1. 1

      Define packages

      Three B2B offers.

      Head of Business Development 1 week

    2. 2

      Get case studies

      Two or three wholesale merchants.

      Head of Business Development 1 month

    3. 3

      Write page

      Offer, proof, price, booking.

      Marketing Manager 2 weeks

    4. 4

      Link

      From B2B posts and apps.

      Content Lead 1 week

    5. 5

      Promote

      LinkedIn and partner directory.

      Marketing Manager monthly

    6. 6

      Measure

      Enquiries and wins.

      Head of Business Development monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Business Development

    Smallest test

    Publish the page with one case study.

    Why it works

    Create one B2B wholesale service page: packages (setup, migration, custom portal), app integration, three case studies from wholesale merchants such as building-materials suppliers, pricing from $5,000, and a booking link. Link it from every B2B post and the app listing.

    Niche positioning wins against general agencies, and the app gives proof few agencies have.

    Risks and how to handle them

    • Shopify native B2B overlaps

      Position on setup and custom needs native B2B leaves.

    Evidence

    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
    • Your websiteRecent blog posts: "Everything You Need to Know About Selling Wholesale on Shopify" (October 8, 2026) and Shopify and Magento image optimization guides, alongside "Creating a Gender Inclusive Workplace Culture", "Voip vs Traditional Phone Systems", "Managing Remote Teams" and "Unleashing the Potential of Computer Vision Development Services"; older /e-commerce posts include "the-10-best-social-media-management-software-of-2022" and "11-reasons-why-a-designer-needs-a-website-in-2023".Source
    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source
  • 10

    Wholesale app buyers read comparisons published by SparkLayer and Wholesale Helper, and agency buyers read roundups such as MageDelight's eight "best Shopify app development companies". OSC, with eight public apps and a Built for Shopify B2B app, appears in none of them.

    Medium impactLow effort First result in 1 quarter Marketing Manager

    First action

    Search the ten main wholesale-app queries and list every roundup.

    How to measure it

    Roundups listing OSCP

    Now
    –
    Target
    10
    By
    2 quarters

    Steps

    1. 1

      List roundups

      Top 30.

      Marketing Manager 1 week

    2. 2

      Prepare a kit

      Ratings, prices, screenshots, demo store.

      Shopify App Product Manager 1 week

    3. 3

      Pitch

      Authors and editors.

      Marketing Manager 1 month

    4. 4

      Own comparison

      Fair table vs SparkLayer and others.

      Content Lead 2 weeks

    5. 5

      Follow up

      Monthly.

      Marketing Manager monthly

    6. 6

      Measure

      Installs from referrals.

      Shopify App Product Manager monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing Manager

    Smallest test

    Pitch three roundup authors this week.

    Why it works

    List the top 30 roundups and comparisons for Shopify wholesale apps and app agencies, pitch each author with the app's rating, pricing and a test account, and publish a fair comparison page of your own.

    Roundups rank for the buying queries and are copied into AI answers; inclusion is often just a pitch away.

    Risks and how to handle them

    • Pay-to-play lists

      Prefer independent and editorial ones.

    Evidence

    • Competitor researchMageDelight's "Best Shopify App Development Companies" roundup lists eight firms (Amasty, IWD Agency, Mobikasa, ControlF5, MageDelight, VT Labs, Suffescom Solutions, BSS Commerce, which focuses on B2B and wholesale apps); OSC Professionals, with eight public Shopify apps, is not in it.Source
    • Competitor researchShopify wholesale apps compete hard on comparison content: SparkLayer publishes "best wholesale app for Shopify" and "Wholesale Gorilla alternative" pages, and Wholesale Helper publishes "SparkLayer vs Wholesale Pricing Discount B2B". None of these comparisons includes OSCP B2B Wholesale Pricing.Source
    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
  • 11

    The portfolio has 23 pages, last updated April 2025, and Clutch reviews are from 2019-2021. "500+ clients worldwide" needs recent, measurable stories.

    High impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Pick six projects with measurable before/after data.

    How to measure it

    New case studies

    Now
    –
    Target
    6
    By
    1 quarter

    Steps

    1. 1

      Pick projects

      With data.

      Head of Business Development 1 week

    2. 2

      Get permission

      Clients agree.

      Head of Business Development 2 weeks

    3. 3

      Write

      Short, numeric.

      Content Lead 1 month

    4. 4

      Design

      One template.

      Marketing Manager 1 week

    5. 5

      Distribute

      Directory, Clutch, LinkedIn.

      Marketing Manager 2 weeks

    6. 6

      Measure

      Enquiries citing them.

      Head of Business Development monthly

    First result
    1 quarter
    Cost
    Writing time
    Owner
    Marketing Manager

    Smallest test

    Write one case study this month.

    Why it works

    Publish six case studies from 2025-2026 Shopify projects: problem, what was built, measured results (speed, conversion, B2B orders), and a client quote. Use them on the website, directory and Clutch.

    Recent results with numbers are what agency buyers compare.

    Risks and how to handle them

    • Clients decline to be named

      Publish anonymised by industry.

    Evidence

    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source
    • Your websiteHomepage, as read by programmable.info (the site returns HTTP 403 to automated readers): title "Web Development Agency| Shopify Services | Magento 2 Service"; hero "Since 2000 26 years building eCommerce stores The full-service agency for world..."; "500+ Clients Worldwide"; phone numbers in India (+91 712) and the UK (+44); Tidio chat and a WhatsApp link; case studies and partners pages. It runs WordPress 7.0.2 (7.1.3 is current) on the Avada theme with WP Rocket.Source
  • 12

    OSC has 26 years of Magento work and 32 Magento-certified people, and now positions as Shopify-focused. Its Magento clients are the most natural Shopify migration buyers.

    High impactMedium effort First result in 1 quarter Head of Business Development

    First action

    List current Magento clients and their versions.

    How to measure it

    Migrations

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      List clients

      Magento clients and versions.

      Head of Business Development 1 week

    2. 2

      Price tiers

      By SKU and order counts.

      Head of Business Development 1 week

    3. 3

      Build page

      Package and calculator.

      Marketing Manager 2 weeks

    4. 4

      Offer to clients

      Personal outreach.

      Head of Business Development 1 month

    5. 5

      Run playbook

      Standard migration steps.

      Shopify Lead Developer ongoing

    6. 6

      Measure

      Projects and margin.

      Founder and CEO quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Head of Business Development

    Smallest test

    Offer the package to ten Magento clients.

    Why it works

    Package the migration (catalogue, customers, orders, redirects, B2B pricing via the OSCP app) at fixed prices by store size, with a migration calculator and an offer to current Magento clients first.

    A known audience, a fixed price and the agency's rare two-platform experience make migration an easy sale.

    Risks and how to handle them

    • Fixed price overruns

      Scope by data size with clear limits.

    Evidence

    • Adobe Commerce MarketplacePartner page: Nagpur Soft Embedded Technology Pvt. Ltd., incorporated in 2000, working on Magento, PrestaShop and osCommerce plus Android and iOS apps, with "100+ software professionals, including 32 Magento-certified professionals". Its product list did not load when checked.Source
    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source
    • Shopify Partner DirectoryOSC Professionals' Shopify Partner Directory profile (checked October 20, 2026): "Active partner since July 2012", Nagpur, India; a "Service partner" marked "New to the directory"; services such as ongoing website management, headless commerce, website audit and optimization, theme customization, store migration and store build or redesign, all "Contact for pricing"; featured apps OSCP B2B Wholesale Pricing App and OSCP Pricing & Discount Suite; and "This partner doesn't have any reviews yet."Source
    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
  • 13

    OSC publishes speed guides, and its own site shows the gap between lab tests (19 s) and real visitors (2.4 s). Merchants are confused by that gap; a clear audit explains it.

    High impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Write the audit report template.

    How to measure it

    Audits requested

    Now
    –
    Target
    100 a month
    By
    2 quarters

    Steps

    1. 1

      Template

      Real-visitor data and three fixes.

      Shopify Lead Developer 1 week

    2. 2

      Build form

      URL and email.

      WordPress developer 1 week

    3. 3

      Automate

      PageSpeed and CrUX API.

      Shopify Lead Developer 2 weeks

    4. 4

      Follow up

      Call within a day.

      Head of Business Development ongoing

    5. 5

      Promote

      Speed posts and LinkedIn.

      Marketing Manager monthly

    6. 6

      Measure

      Audits to projects.

      Head of Business Development monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Marketing Manager

    Smallest test

    Do ten audits by hand for LinkedIn contacts.

    Why it works

    Offer a free audit page: enter a store URL, get Chrome UX Report results, the top three fixes and a booked review call. Follow up with a fixed-price speed package.

    A useful free tool collects qualified leads and shows expertise at the same time.

    Risks and how to handle them

    • Free audits with no buyers

      Qualify by store revenue on the form.

    Builds on

    Evidence

    • PageSpeed testReal Chrome visitors (Chrome UX Report, 75th percentile) pass Core Web Vitals on oscprofessionals.com: main content in 2.4 s (target 2.5 s), interaction delay 56 ms, no layout shift. Google's lab phone test of the homepage is far worse (October 20, 2026): performance 51/100 (desktop 43), main content after 19.1 s, 3.6 MB including 1.9 MB of JavaScript and 1 MB of fonts; the biggest fixes are cache lifetimes (about 6.1 s), unused JavaScript (about 5.4 s, 1.1 MB) and render-blocking requests (about 3.8 s); Google CDN, Tidio and Tag Manager are the heaviest third parties.Source
    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
  • 14

    Only the B2B app shows the Built for Shopify badge. The Pricing & Discount Suite is 5.0 from nine reviews and featured in the directory; three apps show no rating.

    Medium impactMedium effort First result in 1 quarter Shopify App Product Manager

    First action

    Check the Built for Shopify criteria against the Discount Suite.

    How to measure it

    Monthly installs across apps

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      Gap check

      Built for Shopify criteria.

      Shopify App Product Manager 1 week

    2. 2

      Fix

      Performance and design issues.

      Shopify Lead Developer 1 month

    3. 3

      Apply

      Submit for review.

      Shopify App Product Manager 1 day

    4. 4

      Refresh listings

      Screens and video.

      Marketing Manager 2 weeks

    5. 5

      Ask reviews

      Unrated apps.

      App Support Lead 1 month

    6. 6

      Measure

      Installs and rank.

      Shopify App Product Manager monthly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Shopify App Product Manager

    Smallest test

    Run the gap check this week.

    Why it works

    Work through Built for Shopify requirements for the Pricing & Discount Suite, refresh screenshots and videos for all eight listings, and ask satisfied users of unrated apps for reviews.

    The badge improves app store ranking and trust; rated apps get more installs.

    Risks and how to handle them

    • Rejection

      Fix and resubmit.

    Evidence

    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source
    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
  • 15

    Every directory service says "Contact for pricing", while Clutch shows a $5,000 minimum and $25-$49 an hour. Buyers comparing agencies skip those that hide price.

    Medium impactLow effort First result in 1 month Head of Business Development

    First action

    Agree five "from" prices.

    How to measure it

    Qualified enquiry share

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Set prices

      Five packages.

      Founder and CEO 1 week

    2. 2

      Update site

      Services pages.

      Marketing Manager 2 days

    3. 3

      Update directory

      Each service.

      Marketing Manager 1 day

    4. 4

      Train sales

      Scope conversations.

      Head of Business Development 1 day

    5. 5

      Test

      Enquiry quality.

      Head of Business Development monthly

    6. 6

      Adjust

      Quarterly.

      Founder and CEO quarterly

    First result
    1 month
    Cost
    $0
    Owner
    Head of Business Development

    Smallest test

    Publish the price for the speed package first.

    Why it works

    Publish "from" prices for the main packages (store build, migration, B2B setup, speed optimisation, monthly care) on the website and directory.

    Clear pricing filters out poor fits and brings faster decisions.

    Risks and how to handle them

    • Price anchoring too low

      Use "from" prices with scope notes.

    Evidence

    • Shopify Partner DirectoryOSC Professionals' Shopify Partner Directory profile (checked October 20, 2026): "Active partner since July 2012", Nagpur, India; a "Service partner" marked "New to the directory"; services such as ongoing website management, headless commerce, website audit and optimization, theme customization, store migration and store build or redesign, all "Contact for pricing"; featured apps OSCP B2B Wholesale Pricing App and OSCP Pricing & Discount Suite; and "This partner doesn't have any reviews yet."Source
    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source
  • 16

    The site lists a UK number next to the Nagpur office. UK merchants buying from an offshore agency want local hours, GBP prices and UK proof.

    Medium impactMedium effort First result in 2 quarters Head of Business Development

    First action

    Count UK clients and enquiries from the last year.

    How to measure it

    UK projects won

    Now
    –
    Target
    6
    By
    2 quarters

    Steps

    1. 1

      Count

      UK clients.

      Head of Business Development 1 day

    2. 2

      Price

      GBP packages.

      Head of Business Development 1 week

    3. 3

      Build page

      UK offer.

      Marketing Manager 2 weeks

    4. 4

      Case studies

      Two UK clients.

      Content Lead 1 month

    5. 5

      Outreach

      LinkedIn to UK merchants.

      Head of Business Development ongoing

    6. 6

      Measure

      UK pipeline.

      Head of Business Development monthly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Head of Business Development

    Smallest test

    Publish the UK page.

    Why it works

    Build a UK page with GBP pricing, UK-time support hours, UK case studies and VAT-ready B2B setups, and run LinkedIn outreach to UK Shopify merchants.

    A defined UK offer turns a phone number into a market.

    Risks and how to handle them

    • Time-zone support

      Publish UK-hour coverage.

    Evidence

    • Your websiteHomepage, as read by programmable.info (the site returns HTTP 403 to automated readers): title "Web Development Agency| Shopify Services | Magento 2 Service"; hero "Since 2000 26 years building eCommerce stores The full-service agency for world..."; "500+ Clients Worldwide"; phone numbers in India (+91 712) and the UK (+44); Tidio chat and a WhatsApp link; case studies and partners pages. It runs WordPress 7.0.2 (7.1.3 is current) on the Avada theme with WP Rocket.Source
    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
  • 17

    The agency has a YouTube channel and eight apps whose failures often happen in the first minutes, as the Shipping Rates review shows.

    Medium impactLow effort First result in 1 quarter App Support Lead

    First action

    Record the B2B app setup video.

    How to measure it

    Day-one uninstalls

    Now
    –
    Target
    -25%
    By
    2 quarters

    Steps

    1. 1

      Script

      Eight setup videos.

      App Support Lead 1 week

    2. 2

      Record

      Screen recordings.

      App Support Lead 2 weeks

    3. 3

      Embed

      Onboarding and listings.

      Shopify App Product Manager 1 week

    4. 4

      Use cases

      Two a month.

      App Support Lead monthly

    5. 5

      Promote

      Docs and emails.

      Marketing Manager monthly

    6. 6

      Measure

      Uninstalls and tickets.

      Shopify App Product Manager monthly

    First result
    1 quarter
    Cost
    Staff time
    Owner
    App Support Lead

    Smallest test

    Record one video.

    Why it works

    Record a three-minute setup video for each app, embed it in onboarding and the listing, and follow with use-case videos (tier pricing, MOQ, hide payment methods).

    Video onboarding cuts day-one uninstalls and support tickets, and ranks on YouTube for setup queries.

    Risks and how to handle them

    • Videos go stale

      Update on major releases.

    Evidence

    • Shopify App StoreOSCP Shipping Rates (launched December 16, 2024, free): 1.6 from 2 reviews. One, from Rx Labels (March 31, 2025), calls it "a game-changer for all our shipping discount needs"; the other (December 4, 2025, after "6 minutes using the app") says "This app dose not work ." No Built for Shopify badge.Source
    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source
    • Your websiteHomepage, as read by programmable.info (the site returns HTTP 403 to automated readers): title "Web Development Agency| Shopify Services | Magento 2 Service"; hero "Since 2000 26 years building eCommerce stores The full-service agency for world..."; "500+ Clients Worldwide"; phone numbers in India (+91 712) and the UK (+44); Tidio chat and a WhatsApp link; case studies and partners pages. It runs WordPress 7.0.2 (7.1.3 is current) on the Avada theme with WP Rocket.Source

Big bets 3

Larger plays that can change the trajectory.

  • 18

    OSC has separate apps for wholesale pricing, hiding shipping and payment, tier pricing with add-ons and shipping rates. B2B merchants need all of them, and rivals such as SparkLayer sell one B2B platform.

    High impactHigh effort First result in 3 quarters Shopify App Product Manager

    First action

    Count merchants who use two or more OSCP apps.

    How to measure it

    Average revenue per B2B merchant

    Now
    –
    Target
    2x
    By
    4 quarters

    Steps

    1. 1

      Count overlap

      Multi-app merchants.

      Shopify App Product Manager 1 week

    2. 2

      Design

      Single dashboard.

      Shopify App Product Manager 1 month

    3. 3

      Build

      Shared settings.

      Shopify Lead Developer 2 quarters

    4. 4

      Price

      Suite plans.

      Founder and CEO 1 month

    5. 5

      Launch

      Listing and migration offer.

      Marketing Manager 1 month

    6. 6

      Measure

      Revenue and churn.

      Shopify App Product Manager monthly

    First result
    3 quarters
    Cost
    Development time
    Owner
    Shopify App Product Manager

    Smallest test

    Offer a bundle discount on two apps.

    Why it works

    Package the apps as one suite with a single dashboard and plan, keep the separate apps for small needs, and position the suite against all-in-one B2B apps.

    One plan raises revenue per merchant and makes the comparison with platform rivals fair.

    Risks and how to handle them

    • Bigger app, more bugs

      Ship modules gradually.

    Evidence

    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source
    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
    • Competitor researchShopify wholesale apps compete hard on comparison content: SparkLayer publishes "best wholesale app for Shopify" and "Wholesale Gorilla alternative" pages, and Wholesale Helper publishes "SparkLayer vs Wholesale Pricing Discount B2B". None of these comparisons includes OSCP B2B Wholesale Pricing.Source
  • 19

    The directory lists OSC as a Service partner "new to the directory". Clutch shows half its clients are mid-market and 30% enterprise, exactly the Shopify Plus audience, and Plus is where B2B features live.

    High impactHigh effort First result in 4 quarters Founder and CEO

    First action

    Check current Shopify partner tier requirements.

    How to measure it

    Plus B2B projects

    Now
    –
    Target
    5
    By
    4 quarters

    Steps

    1. 1

      Review requirements

      Partner tier criteria.

      Founder and CEO 1 week

    2. 2

      Certify

      Developer certifications.

      Shopify Lead Developer 1 quarter

    3. 3

      Win Plus projects

      B2B focus.

      Head of Business Development 2 quarters

    4. 4

      Document

      Case studies.

      Content Lead ongoing

    5. 5

      Gather reviews

      Directory reviews.

      Head of Business Development ongoing

    6. 6

      Apply

      When eligible.

      Founder and CEO 1 month

    First result
    4 quarters
    Cost
    Certification and sales time
    Owner
    Founder and CEO

    Smallest test

    Certify two developers.

    Why it works

    Build the Plus track record: certifications for developers, three Plus B2B projects with case studies, directory reviews, and a Plus-specific B2B offer, then apply for the higher partner tier when eligible.

    Higher partner tiers get more visibility and Plus merchant referrals; B2B gives a clear specialty.

    Risks and how to handle them

    • Long timeline

      Treat each step as valuable on its own.

    Builds on

    Evidence

    • Shopify Partner DirectoryOSC Professionals' Shopify Partner Directory profile (checked October 20, 2026): "Active partner since July 2012", Nagpur, India; a "Service partner" marked "New to the directory"; services such as ongoing website management, headless commerce, website audit and optimization, theme customization, store migration and store build or redesign, all "Contact for pricing"; featured apps OSCP B2B Wholesale Pricing App and OSCP Pricing & Discount Suite; and "This partner doesn't have any reviews yet."Source
    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source
    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
  • 20

    Ongoing website management is a listed service, and the agency sells speed work and apps. Project work is lumpy; retainers are predictable.

    High impactMedium effort First result in 2 quarters Founder and CEO

    First action

    Draft three tiers and price them.

    How to measure it

    Recurring revenue

    Now
    –
    Target
    30% of total
    By
    4 quarters

    Steps

    1. 1

      Design tiers

      Three levels.

      Founder and CEO 2 weeks

    2. 2

      Price

      Based on hours.

      Founder and CEO 1 week

    3. 3

      Build reporting

      Monthly report template.

      Shopify Lead Developer 1 month

    4. 4

      Offer to clients

      Past projects first.

      Head of Business Development 1 month

    5. 5

      Deliver

      Monthly.

      Shopify Lead Developer monthly

    6. 6

      Review

      Margin per client.

      Founder and CEO quarterly

    First result
    2 quarters
    Cost
    Staff time
    Owner
    Founder and CEO

    Smallest test

    Sign three past clients to a care plan.

    Why it works

    Offer three monthly tiers: updates and monitoring, speed upkeep with a real-visitor target, and a development-hours bank. Report monthly with Chrome UX Report results.

    Retainers stabilise revenue and keep the agency first in line for new projects.

    Risks and how to handle them

    • Scope creep

      Hours bank with clear limits.

    Evidence

    • Shopify Partner DirectoryOSC Professionals' Shopify Partner Directory profile (checked October 20, 2026): "Active partner since July 2012", Nagpur, India; a "Service partner" marked "New to the directory"; services such as ongoing website management, headless commerce, website audit and optimization, theme customization, store migration and store build or redesign, all "Contact for pricing"; featured apps OSCP B2B Wholesale Pricing App and OSCP Pricing & Discount Suite; and "This partner doesn't have any reviews yet."Source
    • PageSpeed testReal Chrome visitors (Chrome UX Report, 75th percentile) pass Core Web Vitals on oscprofessionals.com: main content in 2.4 s (target 2.5 s), interaction delay 56 ms, no layout shift. Google's lab phone test of the homepage is far worse (October 20, 2026): performance 51/100 (desktop 43), main content after 19.1 s, 3.6 MB including 1.9 MB of JavaScript and 1 MB of fonts; the biggest fixes are cache lifetimes (about 6.1 s), unused JavaScript (about 5.4 s, 1.1 MB) and render-blocking requests (about 3.8 s); Google CDN, Tidio and Tag Manager are the heaviest third parties.Source
    • ClutchClutch profile: 4.8 from 6 reviews, the newest dated November 24, 2021 and the other five from 2019; minimum project $5,000+, $25-$49 an hour, 50-249 employees, founded 2000; its e-commerce focus reads "70% Magento; 10% Big Commerce; 10% Shopify; 10% WooCommerce" and clients "50% Midmarket ($10M - $1B); 30% Enterprise (>$1B)".Source

Wildcards 2

Unexpected experiments, each with a cheap way to test it.

  • 21

    OSCP B2B Wholesale Pricing configures tier pricing, volume discounts and MOQs for many merchants. Aggregated, that is a picture of B2B pricing on Shopify nobody publishes.

    Medium impactMedium effort First result in 2 quarters Shopify App Product Manager

    First action

    Check what can be aggregated under the privacy policy.

    How to measure it

    Downloads

    Now
    –
    Target
    2,000
    By
    3 quarters

    Steps

    1. 1

      Privacy check

      Aggregation rules.

      Founder and CEO 2 weeks

    2. 2

      Extract

      Anonymised settings.

      Shopify Lead Developer 1 month

    3. 3

      Analyse

      By industry.

      Shopify App Product Manager 1 month

    4. 4

      Write

      Report.

      Content Lead 1 month

    5. 5

      Launch

      LinkedIn, press, listings.

      Marketing Manager 1 month

    6. 6

      Use in sales

      Benchmarks in proposals.

      Head of Business Development ongoing

    First result
    2 quarters
    Cost
    Analyst time
    Owner
    Shopify App Product Manager

    Smallest test

    Publish one chart.

    Why it works

    Publish anonymised aggregates: common tier structures, typical MOQs, discount depths by industry. Promote it to merchants and press.

    Original data earns links and roundup mentions and positions OSC as the B2B authority.

    Risks and how to handle them

    • Data privacy

      Only aggregates with minimum group sizes.

    Evidence

    • Shopify App StoreOSCP B2B Wholesale Pricing: "Built for Shopify" badge; launched January 11, 2023; Free, Essential $5, Advanced $15 and Platinum $30 a month with a 14-day trial; 23 five-star reviews and one one-star; recent reviews from Paramount Materials (September 21, 2026: "Very helpful app to help us with volume pricing in an efficient way, since we have so many products") and Mainline Materials (August 28, 2026); features include tier and volume pricing by customer tag or market, a quick order form, MOQ and order limits.Source
    • Shopify App StoreDeveloper page "Apps by Oscprofessionals" (8 apps): OSCP B2B Wholesale Pricing 5.0 from 24 reviews; OSCP Pricing & Discount Suite 5.0 from 9; OSCP Add-Ons Tier Pricing 5.0 from 1; OSCP Swatches 3.6 from 3; OSCP Shipping Rates 1.6 from 2; OSCP Hide Shipping & Payment, OSCP Bundle & Upsell and OSCP CustomPrint with no rating shown.Source
  • 22

    The site has 28 /shopify-ready-solution pages, such as a cart discount-code section and a sticky add-to-cart bar. Developers search GitHub for such snippets.

    Medium impactLow effort First result in 1 quarter Shopify Lead Developer

    First action

    Publish three snippets on GitHub.

    How to measure it

    Stars

    Now
    –
    Target
    500
    By
    3 quarters

    Steps

    1. 1

      Pick snippets

      Most viewed.

      Shopify Lead Developer 1 week

    2. 2

      Clean code

      Online Store 2.0.

      Shopify Lead Developer 2 weeks

    3. 3

      Publish

      GitHub with docs.

      Shopify Lead Developer 1 week

    4. 4

      Promote

      Communities.

      Marketing Manager monthly

    5. 5

      Maintain

      Issues.

      Shopify Lead Developer monthly

    6. 6

      Measure

      Stars and leads.

      Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Developer time
    Owner
    Shopify Lead Developer

    Smallest test

    Publish the sticky add-to-cart snippet.

    Why it works

    Publish them as a maintained open-source library with docs and a link back, and promote in Shopify developer communities.

    Developers and freelancers who use the snippets refer overflow and larger projects to the authors.

    Risks and how to handle them

    • Support burden

      Clear contribution rules.

    Evidence

    • Your websiteSitemap (programmable.info, October 20, 2026): 744 /blog posts, 509 /faq-items pages (mostly single questions about the Magento 2 VAT Exempt extension, such as "does-your-vat-exemption-extension-work-with-paypal-express"), 379 /e-commerce posts, 94 /shopify, 84 /magento, 73 /oscp-blog, 52 /shopify-app, 28 /shopify-ready-solution, 23 /shopify-b2b-wholesale, 13 /prestashop and 11 /shopify-speed-optimization pages; 23 /portfolio pages, last updated April 26, 2025.Source
    • Your websiteHomepage, as read by programmable.info (the site returns HTTP 403 to automated readers): title "Web Development Agency| Shopify Services | Magento 2 Service"; hero "Since 2000 26 years building eCommerce stores The full-service agency for world..."; "500+ Clients Worldwide"; phone numbers in India (+91 712) and the UK (+44); Tidio chat and a WhatsApp link; case studies and partners pages. It runs WordPress 7.0.2 (7.1.3 is current) on the Avada theme with WP Rocket.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Have it built

ProgrammableAgency

1 of the 22 ideas are things Programmable builds and runs for its customers: pages, outreach, prospect lists, booking flows and monitors. Pick one, or send the whole list.

Outreach1The sequence sent for you: addresses found and verified, replies routed to your CRM.

A 30-minute session with the engineer who would build it, not a sales call. You leave with a plan whether or not you hire us.

Book a working session

Usually live within days.

Tools for the rest

ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 21, 2026, and cites them throughout. OSC Professionals did not commission, review or endorse it, and Programmable is not affiliated with OSC Professionals. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how OSC Professionals runs its business.

Something wrong, or do you represent OSC Professionals? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Directory reviews, Shipping Rates fix, own homepage speed, Clutch profile, DMARC and the in-app services offer.

    Programmable can ship 1 of these in days.

  2. Days 31 to 6012 ideas

    Content pruning, docs hubs, B2B service page, roundups, case studies, migration package, speed audit, Built for Shopify, prices, UK offer and setup videos; the snippet library.

  3. Days 61 to 904 ideas

    B2B suite, Plus partner track and care plans; the pricing benchmark.

The research behind the plan

2 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value easy tier and volume pricing setup. The most cited problem: setting up B2B pricing across many products.

  • Responsive support
  • Apps that fail on first setup
  • In their words: “volume pricing”

Market

Competitive landscape

4 competitors compared: SparkLayer, Wholesale Gorilla, BSS Commerce and MageDelight.

  • Gap to exploit: Agency plus app for Shopify B2B in one offer
  • SparkLayer: Higher price than single apps
  • Wholesale Gorilla: Fewer advanced features

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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