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  • The brief
  • Start here
  • Idea portfolio
  • Effort vs impact
  • This week · 6
  • This quarter · 10
  • Big bets · 3
  • Wildcards · 3
  • How we can help
Generated Oct 23, 2026
  1. Programmable
  2. Playbooks
  3. Yondr
Yondr logo

growth playbook · Oct 23, 2026

overyondr.com (opens in a new tab)

Yondr growth playbook

Diagnosis

Yondr is the established name in phone-free spaces, with thousands of partner schools, more than 10,000 events and 20 million phones secured.

Its hiring shows two pushes: seven new Education AEs in new US territories, and a new brand team (VP Brand & Communications, Senior Brand Designer, Marketing Manager for Entertainment & Commercial) to build one story and proof for the non-school business.

The site is strong for schools but thin elsewhere: a one-sentence hospitality page despite Axios coverage of phone-free bars, music and comedy pages without numbers, one contact form for every buyer, expired Q4 2025 offers and placeholder pages. This playbook fixes those first, then builds territory pages, case studies, audience data and a live-events report.

Growth Score

7/10

Biggest Opportunity

Bring the proof Yondr already has (10,000 events, press on phone-free bars and shows, thousands of schools) onto the pages and into the routing each buyer uses.

Biggest Risk

Cheaper Faraday pouches, phone lockers and classroom software compete on price for schools, and changing state policies can move demand quickly.

01

Start here

The three moves to make first. Each one is written up in full below.

  1. 1

    Turn the one-sentence hospitality page into a sales page, starting with the phone-free bars Axios covered

    Ask the two bars in the Axios story for a quote and a photo.

    High impact First result in 1 month
  2. 2

    Put "10,000 events, 20 million phones, two days to deploy" on the Music and Comedy pages

    Add the proof strip to the Music page.

    High impact First result in 2 weeks
  3. 3

    One contact form, routed by segment: venues to Entertainment, schools to the territory AE

    Add a segment question to the form today.

    High impact First result in 2 weeks

02

Your idea portfolio

22 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

  • 7 ideas are marked Unexpected: plays you are unlikely to have tried.

Every idea placed by the effort it takes against the impact it could have. Quick wins sit top left; select a number to open that idea. The filters below narrow the list by status, timing, category and what Programmable can build.

Effort vs impactEach number is an idea. Select one to open it.
Impact →
Quick wins · 3Big bets · 9Fill-ins · 7Reconsider · 3
Effort →

Showing 22 of 22 ideas

This week 6

Quick wins with a clear first action.

  • 01

    Yondr is hiring a Marketing Manager for Entertainment and Commercial to make case studies and one-pagers. Its own press page carries an April 2026 Axios story on phone-free bars in Charlotte and D.C. where guests lock phones in Yondr pouches on arrival. Yet the Hospitality page is one sentence and a button to the general contact form: no example, no how-it-works for a bar or hotel, no question about the venue. A bar owner who reads the Axios piece and clicks through finds nothing to act on.

    High impactLow effort First result in 1 month Marketing Manager

    First action

    Ask the two bars in the Axios story for a quote and a photo.

    How to measure it

    Qualified venue enquiries

    Now
    –
    Target
    20 a month
    By
    90 days

    Steps

    1. 1

      Gather proof

      Quotes, photos and numbers from venues already using Yondr.

      Marketing Manager (Entertainment & Commercial) 1 week

    2. 2

      Write the page

      Guest flow, staffing, phone-use areas, FAQs.

      Marketing Manager (Entertainment & Commercial) 3 days

    3. 3

      Design it

      One template for all commercial pages.

      Senior Brand Designer 1 week

    4. 4

      Add a venue form

      Venue type, capacity, frequency; routed to the E&C team.

      Growth Marketing Lead 2 days

    5. 5

      Link the press

      Axios and CNN stories on the page.

      Marketing Manager (Entertainment & Commercial) 1 hour

    6. 6

      Promote

      Email to venue contacts and hospitality trade press.

      Marketing Manager (Entertainment & Commercial) 2 weeks

    7. 7

      Repeat

      Comedy and Productions pages next.

      Marketing Manager (Entertainment & Commercial) 1 month

    First result
    1 month
    Cost
    Staff time only
    Owner
    Marketing Manager (Entertainment & Commercial)

    Smallest test

    Publish the rebuilt Hospitality page with the Axios story this week.

    Why it works

    Rebuild the page around the venues already in the press: what a phone-free night looks like, how pouches and unlocking bases work at the door, staffing, phone-use areas, and the guest reaction Axios quoted. Add a short venue form (venue type, capacity, nights per week, one-off or ongoing) that goes to the Entertainment and Commercial team. Apply the same template to Comedy and Productions next.

    Venue owners buy from peers, and a page that answers their first questions (cost basis, staffing, guest flow) turns press interest into qualified enquiries instead of a generic form.

    Ready to use

    ChecklistCommercial page template

    [ ] One-line promise for this venue type
    [ ] What a phone-free night looks like (3 steps)
    [ ] Staffing and equipment: pouches, unlocking bases, signage
    [ ] Phone-use areas and emergencies
    [ ] Two named or press-covered examples
    [ ] Guest reaction quote
    [ ] FAQ: cost basis, set-up time, minimum nights
    [ ] Venue form routed to Entertainment & Commercial

    Risks and how to handle them

    • Venues do not want to be named

      Use the press coverage and anonymised numbers.

    • Too many small enquiries

      Use the form to route small venues to a self-serve option.

    Evidence

    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
    • Your websiteThe Press page: CNN (March 20, 2026) on phone-free shows; Axios (April 5, 2026) on phone-free bars where "guests lock their phones in Yondr pouches on arrival" at Charlotte's Antagonist and D.C.'s Hush Harbor; Daily Mail (January 2026) on UK schools; earlier Kara Swisher and Houston Chronicle pieces.Source
    • HiringMarketing Manager (Entertainment & Commercial), US remote, posted October 16, 2026: "the main marketing partner for Yondr's Entertainment and Commercial team"; creates "pitch decks, one-pagers, case studies, and FAQs"; "Collect customer stories, testimonials, and examples of results"; supports "events, trade shows, conferences, and brand promotions"; supports Growth Marketing with copy for "email, social, the website"; and must "Share campaign results with GTM leaders so they can see what is working". Background in "live events, music, or venues" and "hospitality or business-to-business (B2B) marketing" preferred.Source
    • HiringSenior Brand Designer (posted October 16, 2026): will "Own the look and feel of the Yondr website, designing new pages, refreshing existing ones"; design "landing pages" that "help the Demand Generation team bring in new leads"; design screens for "customer-facing digital tools like the Yondr Hub"; and the "signage, posters, how-to graphics" used when Yondr "is set up at a school, venue, or event".Source
    • Your websiteYondr blog post on Billboard coverage (October 2025): Yondr pouches "have been used at more than 10,000 events around the world", "securing more than 20 million devices"; "warehouses across North America and Europe and a network of trained staff"; "Artists know we can show up in two days for a pop-up or integrate into a full-scale tour."Source
  • 02

    Yondr's Billboard post says pouches have been used at more than 10,000 events, secured more than 20 million devices, and that Yondr can "show up in two days for a pop-up". The Music page has three artist quotes and no numbers; the Comedy page has none of the Chappelle quote that sits on the homepage.

    High impactLow effort First result in 2 weeks Marketing Manager

    First action

    Add the proof strip to the Music page.

    How to measure it

    Artist and promoter enquiries

    Now
    –
    Target
    +30%
    By
    90 days

    Steps

    1. 1

      Confirm numbers

      Current events and devices totals.

      Artist Relations Lead 1 day

    2. 2

      Write the strip

      Four numbers.

      Marketing Manager (Entertainment & Commercial) 1 day

    3. 3

      Add examples

      Public tours and residencies.

      Marketing Manager (Entertainment & Commercial) 3 days

    4. 4

      Move quotes

      Chappelle to Comedy.

      Senior Brand Designer 1 hour

    5. 5

      Tour FAQ

      Load-in, staffing, phone-use areas.

      Artist Relations Lead 3 days

    6. 6

      Measure

      Form fills per page.

      Growth Marketing Lead monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Marketing Manager (Entertainment & Commercial)

    Smallest test

    Publish the numbers on Music today.

    Why it works

    Add a proof strip (events, devices, warehouses in North America and Europe, two-day pop-ups) and a "tours and residencies" section with two or three examples already public. Move the Chappelle quote to Comedy and add a tour-manager FAQ.

    Tour managers and promoters weigh logistics risk; scale and speed numbers answer that before the first call.

    Risks and how to handle them

    • Numbers date quickly

      Date the strip and update quarterly.

    Evidence

    • Your websiteYondr blog post on Billboard coverage (October 2025): Yondr pouches "have been used at more than 10,000 events around the world", "securing more than 20 million devices"; "warehouses across North America and Europe and a network of trained staff"; "Artists know we can show up in two days for a pop-up or integrate into a full-scale tour."Source
    • Your websiteThe Music page: quotes from Donald Glover, Wesley Schultz of The Lumineers and Jack White; a "How it works" paragraph; and a request for "a free demo or consultation". It gives no event counts, tour examples, deployment times or results.Source
    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
    • Your websiteHomepage: no H1 heading; footer "© 2025 Yondr, Inc."; the meta description is a keyword list ("phone ban, prohibición de móviles, phone pouch, bolsa or bolsita de móviles..."); offices "in California, New York, Minnesota, London, and Sydney"; quotes from Dave Chappelle and Donald Glover. Squarespace with HubSpot forms and Google Tag Manager.Source
  • 03

    Every "Use Yondr" button on the entertainment and commercial pages goes to the same /contact form, while Yondr is hiring seven territory AEs for Education and a dedicated marketer for Entertainment and Commercial. Without a segment and location, leads wait for someone to sort them.

    High impactLow effort First result in 2 weeks Growth Marketing Lead

    First action

    Add a segment question to the form today.

    How to measure it

    Median first reply

    Now
    –
    Target
    Under 2 hours
    By
    30 days

    Steps

    1. 1

      Add fields

      Segment, location, timing.

      Growth Marketing Lead 1 day

    2. 2

      Hidden source field

      Page URL.

      Growth Marketing Lead 1 hour

    3. 3

      Routing rules

      By segment and territory.

      Sales Operations 2 days

    4. 4

      Alerts

      To the owner.

      Sales Operations 1 day

    5. 5

      Report

      Leads by segment.

      Growth Marketing Lead weekly

    6. 6

      Tune

      Fix misrouted leads.

      Sales Operations monthly

    First result
    2 weeks
    Cost
    $0
    Owner
    Growth Marketing Lead

    Smallest test

    Route one segment first: venues.

    Why it works

    Add three questions to the HubSpot form (who you are: school or district, venue, artist or promoter, workplace, family; location; timing), pass the page it came from, and route each answer to the right team or territory AE within minutes.

    Speed to first reply drives conversion, and routing lets the new marketer report results by segment.

    Risks and how to handle them

    • Longer form

      Keep it to three extra questions.

    Evidence

    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
    • HiringMarketing Manager (Entertainment & Commercial), US remote, posted October 16, 2026: "the main marketing partner for Yondr's Entertainment and Commercial team"; creates "pitch decks, one-pagers, case studies, and FAQs"; "Collect customer stories, testimonials, and examples of results"; supports "events, trade shows, conferences, and brand promotions"; supports Growth Marketing with copy for "email, social, the website"; and must "Share campaign results with GTM leaders so they can see what is working". Background in "live events, music, or venues" and "hospitality or business-to-business (B2B) marketing" preferred.Source
    • Your websiteHomepage: no H1 heading; footer "© 2025 Yondr, Inc."; the meta description is a keyword list ("phone ban, prohibición de móviles, phone pouch, bolsa or bolsita de móviles..."); offices "in California, New York, Minnesota, London, and Sydney"; quotes from Dave Chappelle and Donald Glover. Squarespace with HubSpot forms and Google Tag Manager.Source
  • 04

    The Q4 2025 offer pages (50% cost sharing up to $50,000 per district, free shipping, pilot, UK saving) are still live and in the sitemap, promising materials "by December 15, 2025". A district that finds them this autumn sees an expired deadline or asks for an offer that no longer exists.

    Medium impactLow effort First result in 1 week Growth Marketing Lead

    First action

    Decide whether a Q4 2026 offer exists.

    How to measure it

    Quote requests from offer pages

    Now
    –
    Target
    +20%
    By
    60 days

    Steps

    1. 1

      Decide

      This year's offer or none.

      Education Sales Leader 1 day

    2. 2

      Update or redirect

      Four pages.

      Senior Brand Designer 1 day

    3. 3

      Sitemap

      Remove old pages.

      Senior Brand Designer 1 hour

    4. 4

      Brief AEs

      Current offer.

      Education Sales Leader 1 day

    5. 5

      Set end dates

      For every future offer page.

      Growth Marketing Lead ongoing

    6. 6

      Measure

      Quote requests.

      Growth Marketing Lead monthly

    First result
    1 week
    Cost
    $0
    Owner
    Growth Marketing Lead

    Smallest test

    Redirect the half-off page today.

    Why it works

    Redirect each to a current offer page, or update them with this year's terms and dates. Remove dated offer pages from the sitemap when each campaign ends.

    Stale offers confuse buyers mid-RFP and make the site look unattended.

    Risks and how to handle them

    • Old links in emails

      Redirect rather than delete.

    Evidence

    • Your websiteQ4 2025 offer pages are still live and in the sitemap: /q425-offer-half-off offers "50% cost sharing on the FULL PROGRAM (up to $50,000 per district)" with "Receive program materials by December 15, 2025" and "Implement in January 2026"; sister pages for free shipping, a pilot and a UK saving.Source
    • Your websiteSitemap (130 URLs, checked October 22, 2026): about 45 of 50 blog URLs are about schools, including state legislation posts for Texas, Oregon, Utah, California, Oklahoma, Florida, Georgia, Missouri, New York and Alabama; state landing pages exist for Arkansas, California, New York, Pennsylvania, Ohio and Texas; placeholder pages such as /blog-sandbox/blog-post-title-two-b9krx ("Blog Post Title Two ... It all begins with an idea") are listed; plus duplicates like /home-1, /contact-2, /roi-1 and /phone-free-schools-1.Source
    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
  • 05

    The Senior Brand Designer will own the website. Today the homepage has no H1, the footer says 2025, the meta description is a keyword list, and the sitemap lists Squarespace placeholder posts ("Blog Post Title Two") and duplicate pages like /home-1 and /contact-2.

    Medium impactLow effort First result in 1 week Senior Brand Designer

    First action

    Unpublish the four blog-sandbox placeholder pages.

    How to measure it

    Homepage search click-through

    Now
    –
    Target
    +10%
    By
    60 days

    Steps

    1. 1

      H1

      Homepage heading.

      Senior Brand Designer 1 hour

    2. 2

      Meta description

      One sentence.

      VP, Brand & Communications 1 hour

    3. 3

      Footer

      Year updates automatically.

      Senior Brand Designer 1 hour

    4. 4

      Placeholders

      Unpublish or noindex.

      Senior Brand Designer 1 hour

    5. 5

      Duplicates

      Redirect.

      Senior Brand Designer 2 hours

    6. 6

      Monthly check

      Sitemap review.

      Senior Brand Designer monthly

    First result
    1 week
    Cost
    $0
    Owner
    Senior Brand Designer

    Smallest test

    Fix the H1 and footer today.

    Why it works

    Add one H1 that states the brand story, rewrite the meta description as a sentence, update the footer year, unpublish or noindex the sandbox and duplicate pages, and keep a monthly sitemap check.

    Search engines and AI assistants read these signals first, and placeholder text undercuts a premium brand.

    Risks and how to handle them

    • Breaking campaign links

      Check HubSpot emails before redirecting.

    Evidence

    • Your websiteHomepage: no H1 heading; footer "© 2025 Yondr, Inc."; the meta description is a keyword list ("phone ban, prohibición de móviles, phone pouch, bolsa or bolsita de móviles..."); offices "in California, New York, Minnesota, London, and Sydney"; quotes from Dave Chappelle and Donald Glover. Squarespace with HubSpot forms and Google Tag Manager.Source
    • Your websiteSitemap (130 URLs, checked October 22, 2026): about 45 of 50 blog URLs are about schools, including state legislation posts for Texas, Oregon, Utah, California, Oklahoma, Florida, Georgia, Missouri, New York and Alabama; state landing pages exist for Arkansas, California, New York, Pennsylvania, Ohio and Texas; placeholder pages such as /blog-sandbox/blog-post-title-two-b9krx ("Blog Post Title Two ... It all begins with an idea") are listed; plus duplicates like /home-1, /contact-2, /roi-1 and /phone-free-schools-1.Source
    • HiringSenior Brand Designer (posted October 16, 2026): will "Own the look and feel of the Yondr website, designing new pages, refreshing existing ones"; design "landing pages" that "help the Demand Generation team bring in new leads"; design screens for "customer-facing digital tools like the Yondr Hub"; and the "signage, posters, how-to graphics" used when Yondr "is set up at a school, venue, or event".Source
    • HiringVP, Brand & Communications (US remote): turn the mission into "a brand story that flexes credibly across schools, live events, and commercial partnerships without fragmenting into three separate brands"; "Own social and web presence end to end"; event and trade show presence "built to convert"; "Identify and shape moments (launches, artist partnerships, cultural tie-ins) that give the brand outsized visibility relative to spend"; reports to the SVP of Marketing.Source
  • 06

    The Events & Weddings page covers weddings, birthdays and corporate events with press quotes, but ends in the same demo request as a stadium tour. Couples and planners want a rough idea of cost and logistics before they talk to anyone.

    Medium impactLow effort First result in 1 month Marketing Manager

    First action

    Write the planner kit.

    How to measure it

    Wedding and private event bookings

    Now
    –
    Target
    +25%
    By
    1 quarter

    Steps

    1. 1

      Set price bands

      By guest count.

      Events Sales Lead 1 week

    2. 2

      Build form

      HubSpot.

      Growth Marketing Lead 3 days

    3. 3

      Planner kit

      Signage, wording, checklist.

      Marketing Manager (Entertainment & Commercial) 1 week

    4. 4

      Design

      Kit and page.

      Senior Brand Designer 1 week

    5. 5

      Promote

      Wedding planners and venues.

      Marketing Manager (Entertainment & Commercial) 1 month

    6. 6

      Measure

      Bookings per quote.

      Growth Marketing Lead monthly

    First result
    1 month
    Cost
    Design time
    Owner
    Marketing Manager (Entertainment & Commercial)

    Smallest test

    Publish the planner kit as a download.

    Why it works

    Add a short form (guest count, date, venue, staffed or self-run) that returns a ballpark and a planner kit: signage, invitation wording and a day-of checklist. Send the request to the events team with all details filled in.

    Small events are many, fast deals; self-serve quotes keep them from tying up the team.

    Risks and how to handle them

    • Quotes taken as final

      Label them estimates.

    Evidence

    • Your websiteOther phone-free spaces pages: Courthouses, Universities, Camps & Youth Programs, Events & Weddings (a quote from a "The Knot Wedding of the Year" couple and Forbes and The Undefeated articles), Yondr International, a student pouch artwork program, and the Hackersjack page for digital literacy.Source
    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
    • News coverageNBC News: school districts in 41 states had spent $2.5 million on Yondr pouches according to Govspend; pouches for large performances cost about $2 per head.Source

This quarter 10

The core plays for the next three months.

  • 07

    The Marketing Manager is hired to collect "customer stories, testimonials, and examples of results". Schools have a 2026 report, research posts and many testimonials; the commercial pages have quotes and logos but no results.

    High impactMedium effort First result in 1 quarter Marketing Manager

    First action

    List ten customers willing to talk.

    How to measure it

    E&C win rate

    Now
    –
    Target
    +15%
    By
    2 quarters

    Steps

    1. 1

      List candidates

      Ten customers.

      Artist Relations Lead 2 weeks

    2. 2

      Interview

      Eight.

      Marketing Manager (Entertainment & Commercial) 1 month

    3. 3

      Write

      Page and one-pager.

      Marketing Manager (Entertainment & Commercial) 1 month

    4. 4

      Design

      Template.

      Senior Brand Designer 2 weeks

    5. 5

      Publish

      Linked from each segment page.

      Marketing Manager (Entertainment & Commercial) 1 week

    6. 6

      Track use

      In sales emails.

      Sales Operations monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Marketing Manager (Entertainment & Commercial)

    Smallest test

    Write one venue case study.

    Why it works

    Write eight short case studies (two each for venues, tours, productions and workplaces) with the setting, the rollout, and one measurable result such as staff time, guest feedback or leaks avoided. Use each as a page, a one-pager and a sales email.

    Case studies are what B2B buyers forward to their boss.

    Risks and how to handle them

    • Confidential clients

      Describe the setting without naming them.

    Evidence

    • HiringMarketing Manager (Entertainment & Commercial), US remote, posted October 16, 2026: "the main marketing partner for Yondr's Entertainment and Commercial team"; creates "pitch decks, one-pagers, case studies, and FAQs"; "Collect customer stories, testimonials, and examples of results"; supports "events, trade shows, conferences, and brand promotions"; supports Growth Marketing with copy for "email, social, the website"; and must "Share campaign results with GTM leaders so they can see what is working". Background in "live events, music, or venues" and "hospitality or business-to-business (B2B) marketing" preferred.Source
    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
    • Your websiteSchools: "thousands of schools", support "in all 50 states and over 48 countries"; a Schools Report (2026) download; a pricing post saying the program is a purchase model averaging "$22-$25 per student"; posts on NBER research, the Hackersjack digital-literacy partnership and comparisons with Lightspeed and Faraday pouches.Source
    • Your websiteThe Press page: CNN (March 20, 2026) on phone-free shows; Axios (April 5, 2026) on phone-free bars where "guests lock their phones in Yondr pouches on arrival" at Charlotte's Antagonist and D.C.'s Hush Harbor; Daily Mail (January 2026) on UK schools; earlier Kara Swisher and Houston Chronicle pieces.Source
  • 08

    The VP of Brand and Communications will own trade show presence "built to convert", and the Education AEs attend regional and national conferences.

    High impactMedium effort First result in 1 quarter VP

    First action

    Pick the next three shows.

    How to measure it

    Meetings booked per show

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Pick shows

      Next three.

      VP, Brand & Communications 1 week

    2. 2

      Landing pages

      One per show.

      Senior Brand Designer 2 weeks

    3. 3

      Badge capture

      Into HubSpot.

      Growth Marketing Lead 1 week

    4. 4

      Follow-up

      Templates per segment.

      Marketing Manager (Entertainment & Commercial) 1 week

    5. 5

      Run

      At the shows.

      VP, Brand & Communications per show

    6. 6

      Report

      Pipeline per show.

      Growth Marketing Lead per show

    First result
    1 quarter
    Cost
    Show budgets already planned
    Owner
    VP, Brand & Communications

    Smallest test

    Run the system at the next education conference.

    Why it works

    Give every booth a QR code to a segment landing page with a show-only offer, scan badges into HubSpot with the segment tagged, and send a follow-up within 48 hours from the territory AE. Report leads and pipeline per show.

    Shows are expensive; fast, routed follow-up is what turns badge scans into meetings.

    Risks and how to handle them

    • Badge data quality

      Ask one question at the booth.

    Evidence

    • HiringVP, Brand & Communications (US remote): turn the mission into "a brand story that flexes credibly across schools, live events, and commercial partnerships without fragmenting into three separate brands"; "Own social and web presence end to end"; event and trade show presence "built to convert"; "Identify and shape moments (launches, artist partnerships, cultural tie-ins) that give the brand outsized visibility relative to spend"; reports to the SVP of Marketing.Source
    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
    • HiringSenior Brand Designer (posted October 16, 2026): will "Own the look and feel of the Yondr website, designing new pages, refreshing existing ones"; design "landing pages" that "help the Demand Generation team bring in new leads"; design screens for "customer-facing digital tools like the Yondr Hub"; and the "signage, posters, how-to graphics" used when Yondr "is set up at a school, venue, or event".Source
  • 09

    Yondr is hiring AEs for Arizona/New Mexico, Denver, Atlanta, Maryland/D.C./Delaware, Richmond, Tennessee/Alabama and New York City. State pages exist for Arkansas, California, New York, Pennsylvania, Ohio and Texas, and the blog covers legislation in Georgia, Alabama and others, but Arizona, New Mexico, Colorado, Maryland, Virginia, Tennessee and Delaware have no page.

    High impactMedium effort First result in 1 quarter Education Sales Leader

    First action

    Check each state's policy status.

    How to measure it

    Meetings from territory pages

    Now
    –
    Target
    10 per territory per quarter
    By
    2 quarters

    Steps

    1. 1

      Check policies

      Per state, dated.

      External Affairs 2 weeks

    2. 2

      Template

      Reuse the Texas page.

      Senior Brand Designer 1 week

    3. 3

      Write pages

      Seven territories.

      Marketing Manager (Entertainment & Commercial) 1 month

    4. 4

      Local proof

      Schools with permission.

      Account Executive, Education 1 month

    5. 5

      AE calendars

      Embedded booking.

      Sales Operations 1 week

    6. 6

      Measure

      Meetings per page.

      Growth Marketing Lead monthly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Education Sales Leader

    Smallest test

    Build the Georgia page for the Atlanta AE.

    Why it works

    Build a page per territory: the state's current phone policy (checked and dated), local schools using Yondr (with permission), funding routes and the territory AE's calendar. Use it in every AE's outreach.

    Local pages answer the first question a district asks ("what does our state require?") and give each new AE a branded front door.

    Risks and how to handle them

    • Policies change

      Date each page and review quarterly.

    Evidence

    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
    • Your websiteSitemap (130 URLs, checked October 22, 2026): about 45 of 50 blog URLs are about schools, including state legislation posts for Texas, Oregon, Utah, California, Oklahoma, Florida, Georgia, Missouri, New York and Alabama; state landing pages exist for Arkansas, California, New York, Pennsylvania, Ohio and Texas; placeholder pages such as /blog-sandbox/blog-post-title-two-b9krx ("Blog Post Title Two ... It all begins with an idea") are listed; plus duplicates like /home-1, /contact-2, /roi-1 and /phone-free-schools-1.Source
    • Your websiteSchools: "thousands of schools", support "in all 50 states and over 48 countries"; a Schools Report (2026) download; a pricing post saying the program is a purchase model averaging "$22-$25 per student"; posts on NBER research, the Hackersjack digital-literacy partnership and comparisons with Lightspeed and Faraday pouches.Source
  • 10

    Each Education AE is asked to work with existing customers "to identify referral opportunities", and Yondr serves thousands of schools. Principals trust other principals more than any vendor.

    High impactMedium effort First result in 1 quarter Account Executive

    First action

    Ask five happy partner schools to host a visit.

    How to measure it

    Referral meetings

    Now
    –
    Target
    30 a quarter
    By
    2 quarters

    Steps

    1. 1

      Pick schools

      Strong rollouts.

      Partner Success Lead 2 weeks

    2. 2

      Build kit

      Summary, invite, form.

      Marketing Manager (Entertainment & Commercial) 2 weeks

    3. 3

      Design

      Kit.

      Senior Brand Designer 1 week

    4. 4

      Launch

      Via AEs.

      Account Executive, Education 1 month

    5. 5

      Thank referrers

      Equipment or training.

      Education Sales Leader ongoing

    6. 6

      Measure

      Meetings and wins.

      Sales Operations monthly

    First result
    1 quarter
    Cost
    Thank-you budget
    Owner
    Account Executive, Education

    Smallest test

    Run one school visit.

    Why it works

    Give partner principals a kit: a one-page result summary for their school, an invite to host a visit, and a short referral form. Thank referrers with extra equipment or training for their school.

    Peer visits and referrals shorten district decisions, which often take months.

    Risks and how to handle them

    • Districts restrict gifts

      Offer training or equipment for the school only.

    Evidence

    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
    • Your websiteSchools: "thousands of schools", support "in all 50 states and over 48 countries"; a Schools Report (2026) download; a pricing post saying the program is a purchase model averaging "$22-$25 per student"; posts on NBER research, the Hackersjack digital-literacy partnership and comparisons with Lightspeed and Faraday pouches.Source
  • 11

    AEs must "Identify and respond to Requests for Proposals". Seven new AEs will write the same answers on policy support, medical exceptions, pricing model and references.

    Medium impactMedium effort First result in 1 quarter Education Sales Leader

    First action

    Collect the last ten RFP responses.

    How to measure it

    RFP win rate

    Now
    –
    Target
    +10 points
    By
    3 quarters

    Steps

    1. 1

      Collect responses

      Last ten.

      Education Sales Leader 1 week

    2. 2

      Write answers

      Approved library.

      Product Marketing Manager 1 month

    3. 3

      Bid alerts

      By territory.

      Sales Operations 1 week

    4. 4

      Train AEs

      Using the library.

      Education Sales Leader 1 week

    5. 5

      Track

      Wins by question.

      Sales Operations quarterly

    6. 6

      Update

      Quarterly.

      Product Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Education Sales Leader

    Smallest test

    Write the five most common answers.

    Why it works

    Build an approved answer library (pricing model, training, medical access, accessibility, references by state), set bid alerts by territory, and track win rates by question.

    A shared library cuts response time and keeps answers accurate across territories.

    Risks and how to handle them

    • Outdated answers

      Assign an owner per section.

    Evidence

    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
    • Your websiteSchools: "thousands of schools", support "in all 50 states and over 48 countries"; a Schools Report (2026) download; a pricing post saying the program is a purchase model averaging "$22-$25 per student"; posts on NBER research, the Hackersjack digital-literacy partnership and comparisons with Lightspeed and Faraday pouches.Source
  • 12

    Yondr's commercial pages rely on artist quotes; there is no audience data. Every guest passes an unlocking base on the way out.

    High impactMedium effort First result in 1 quarter Artist Relations Lead

    First action

    Pilot the question at one residency.

    How to measure it

    Responses per show

    Now
    –
    Target
    500
    By
    2 quarters

    Steps

    1. 1

      Agree with artist

      Pilot show.

      Artist Relations Lead 2 weeks

    2. 2

      Design signage

      QR at the bases.

      Senior Brand Designer 1 week

    3. 3

      Build survey

      One question.

      Growth Marketing Lead 1 day

    4. 4

      Run

      Pilot nights.

      Artist Relations Lead 1 month

    5. 5

      Report

      To artist and venue.

      Marketing Manager (Entertainment & Commercial) per show

    6. 6

      Publish

      Aggregates on pages.

      Marketing Manager (Entertainment & Commercial) 1 quarter

    First result
    1 quarter
    Cost
    Signage costs
    Owner
    Artist Relations Lead

    Smallest test

    Ask one question at one show.

    Why it works

    Put a QR code on base signage that asks one question ("Did phone-free make the show better?") and one optional comment, and report results to the artist and the venue. Aggregate them for sales pages.

    Audience proof is what promoters and venues need to justify going phone-free.

    Risks and how to handle them

    • Artists prefer no prompts

      Make it opt-in per show.

    Evidence

    • Your websiteThe Music page: quotes from Donald Glover, Wesley Schultz of The Lumineers and Jack White; a "How it works" paragraph; and a request for "a free demo or consultation". It gives no event counts, tour examples, deployment times or results.Source
    • Your websiteYondr blog post on Billboard coverage (October 2025): Yondr pouches "have been used at more than 10,000 events around the world", "securing more than 20 million devices"; "warehouses across North America and Europe and a network of trained staff"; "Artists know we can show up in two days for a pop-up or integrate into a full-scale tour."Source
    • HiringSenior Brand Designer (posted October 16, 2026): will "Own the look and feel of the Yondr website, designing new pages, refreshing existing ones"; design "landing pages" that "help the Demand Generation team bring in new leads"; design screens for "customer-facing digital tools like the Yondr Hub"; and the "signage, posters, how-to graphics" used when Yondr "is set up at a school, venue, or event".Source
  • 13

    The Workplace page lists safety, confidentiality and focus, and a row of big-brand logos, but one page serves factories, studios and corporate offices alike.

    Medium impactMedium effort First result in 1 quarter Marketing Manager

    First action

    Ask sales which workplace reason closes most deals.

    How to measure it

    Workplace enquiries

    Now
    –
    Target
    +40%
    By
    2 quarters

    Steps

    1. 1

      Pick reasons

      Three.

      Marketing Manager (Entertainment & Commercial) 1 week

    2. 2

      Write pages

      One each.

      Marketing Manager (Entertainment & Commercial) 2 weeks

    3. 3

      Add proof

      Logos and a story.

      Marketing Manager (Entertainment & Commercial) 1 month

    4. 4

      Design

      Template.

      Senior Brand Designer 1 week

    5. 5

      Promote

      Search and LinkedIn.

      Growth Marketing Lead 1 month

    6. 6

      Measure

      Enquiries per page.

      Growth Marketing Lead monthly

    First result
    1 quarter
    Cost
    Small ad budget
    Owner
    Marketing Manager (Entertainment & Commercial)

    Smallest test

    Publish the confidentiality page first.

    Why it works

    Create three short pages (safety around machinery, confidential product and media work, focused meetings and retreats), each with the relevant logos and a case study. Target each with search and LinkedIn.

    Buyers search for their problem, not for "phone-free workplace".

    Risks and how to handle them

    • Logo permissions

      Use only logos already approved.

    Evidence

    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
    • HiringMarketing Manager (Entertainment & Commercial), US remote, posted October 16, 2026: "the main marketing partner for Yondr's Entertainment and Commercial team"; creates "pitch decks, one-pagers, case studies, and FAQs"; "Collect customer stories, testimonials, and examples of results"; supports "events, trade shows, conferences, and brand promotions"; supports Growth Marketing with copy for "email, social, the website"; and must "Share campaign results with GTM leaders so they can see what is working". Background in "live events, music, or venues" and "hospitality or business-to-business (B2B) marketing" preferred.Source
  • 14

    The $249 Home Tray is a lockable, signal-blocking box for families, and Yondr runs programs in thousands of schools. Parents who see phone-free school days work are the most likely buyers for home.

    Medium impactMedium effort First result in 2 quarters Growth Marketing Lead

    First action

    Ask three partner schools if they would share it.

    How to measure it

    Home Tray orders

    Now
    –
    Target
    +50%
    By
    2 quarters

    Steps

    1. 1

      Write insert

      Parent-facing.

      Marketing Manager (Entertainment & Commercial) 1 week

    2. 2

      Legal check

      School communication rules.

      Legal 2 weeks

    3. 3

      Opt-in

      Offer via Partner Success.

      Partner Success Lead 1 month

    4. 4

      Track

      Codes per school.

      Growth Marketing Lead monthly

    5. 5

      Share back

      Results with schools.

      Partner Success Lead quarterly

    6. 6

      Scale

      All partner schools.

      Growth Marketing Lead 2 quarters

    First result
    2 quarters
    Cost
    Printing and discounts
    Owner
    Growth Marketing Lead

    Smallest test

    Pilot with one school's parent night.

    Why it works

    Offer partner schools an optional parent newsletter insert and a parent-night handout about phone-free evenings at home, with a family discount code, and let each school opt in. Speak to parents only, never to students.

    A trusted school message reaches parents at the moment they are thinking about phones.

    Risks and how to handle them

    • Schools see it as selling

      Make it optional and useful; keep the offer modest.

    Evidence

    • Your websiteThe Yondr Home Tray: "A signal-blocking, lockable box" for families and workplaces, "$249 // SHIPS IN 5 DAYS", with a /home-tray-referral page and a /parent-survey page in the sitemap.Source
    • Your websiteSchools: "thousands of schools", support "in all 50 states and over 48 countries"; a Schools Report (2026) download; a pricing post saying the program is a purchase model averaging "$22-$25 per student"; posts on NBER research, the Hackersjack digital-literacy partnership and comparisons with Lightspeed and Faraday pouches.Source
    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
  • 15

    The VP is hired to make schools, live events and commercial "one story rather than three". The homepage today has no H1, a carousel and three quotes, and the menu lists twelve spaces.

    High impactMedium effort First result in 1 quarter VP

    First action

    Write the one-line promise.

    How to measure it

    Homepage to segment page

    Now
    –
    Target
    +25%
    By
    2 quarters

    Steps

    1. 1

      Write promise

      One line.

      VP, Brand & Communications 1 week

    2. 2

      Pick proof

      One number per door.

      Marketing Manager (Entertainment & Commercial) 1 week

    3. 3

      Design

      Homepage.

      Senior Brand Designer 1 month

    4. 4

      Build

      Squarespace.

      Senior Brand Designer 2 weeks

    5. 5

      Test

      Against the current page.

      Growth Marketing Lead 1 month

    6. 6

      Roll out

      Winner.

      Senior Brand Designer 1 week

    First result
    1 quarter
    Cost
    Design time
    Owner
    VP, Brand & Communications

    Smallest test

    Add the H1 and four buttons first.

    Why it works

    Lead with one line on presence, then four clear doors (schools, live shows, venues and workplaces, home), each with its proof number and a call to action. Keep the twelve spaces in the menu.

    Visitors find their path in one click and the brand reads as one company.

    Risks and how to handle them

    • Schools traffic drops

      Keep schools as the first door.

    Evidence

    • HiringVP, Brand & Communications (US remote): turn the mission into "a brand story that flexes credibly across schools, live events, and commercial partnerships without fragmenting into three separate brands"; "Own social and web presence end to end"; event and trade show presence "built to convert"; "Identify and shape moments (launches, artist partnerships, cultural tie-ins) that give the brand outsized visibility relative to spend"; reports to the SVP of Marketing.Source
    • Your websiteHomepage: no H1 heading; footer "© 2025 Yondr, Inc."; the meta description is a keyword list ("phone ban, prohibición de móviles, phone pouch, bolsa or bolsita de móviles..."); offices "in California, New York, Minnesota, London, and Sydney"; quotes from Dave Chappelle and Donald Glover. Squarespace with HubSpot forms and Google Tag Manager.Source
    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
  • 16

    Real visitors pass Core Web Vitals on overyondr.com, but the PageSpeed mobile lab test scores 44, with a 3.6 MB page and 2.2 MB of JavaScript over 122 requests. Teachers and venue staff often browse on school or venue Wi-Fi.

    Medium impactLow effort First result in 1 month Senior Brand Designer

    First action

    List every script loaded on the homepage and its owner.

    How to measure it

    Mobile performance score

    Now
    –
    Target
    70+
    By
    1 month

    Steps

    1. 1

      List scripts

      With owners.

      Senior Brand Designer 1 day

    2. 2

      Remove unused

      Tags in GTM.

      Growth Marketing Lead 1 day

    3. 3

      Compress images

      Carousel.

      Senior Brand Designer 1 day

    4. 4

      Defer chat

      After interaction.

      Growth Marketing Lead 1 day

    5. 5

      Retest

      PageSpeed.

      Senior Brand Designer 1 day

    6. 6

      Monitor

      Monthly.

      Senior Brand Designer monthly

    First result
    1 month
    Cost
    $0
    Owner
    Senior Brand Designer

    Smallest test

    Compress the carousel images.

    Why it works

    Remove unused tracking and embed scripts, compress carousel images, and load the HubSpot chat only after interaction. Recheck PageSpeed.

    Lighter pages load faster on weak connections and leave room for the redesign.

    Risks and how to handle them

    • Losing tracking

      Check reports after each removal.

    Evidence

    • PageSpeedGoogle PageSpeed for the homepage: mobile lab score 44 with 21.5 s LCP, 3.6 MB page weight, 2.2 MB of JavaScript and 122 requests; real visitors (Chrome UX Report) pass Core Web Vitals with LCP 1.8 s and INP 105 ms.Source
    • Your websiteHomepage: no H1 heading; footer "© 2025 Yondr, Inc."; the meta description is a keyword list ("phone ban, prohibición de móviles, phone pouch, bolsa or bolsita de móviles..."); offices "in California, New York, Minnesota, London, and Sydney"; quotes from Dave Chappelle and Donald Glover. Squarespace with HubSpot forms and Google Tag Manager.Source

Big bets 3

Larger plays that can change the trajectory.

  • 17

    Yondr publishes a 2026 Schools Report and has data from more than 10,000 events. There is no equivalent for live events, where the VP wants "moments" with outsized visibility.

    High impactHigh effort First result in 3 quarters VP

    First action

    List the data available from past events.

    How to measure it

    Report downloads

    Now
    –
    Target
    5,000
    By
    1 year

    Steps

    1. 1

      Inventory data

      Events by type and size.

      Artist Relations Lead 1 month

    2. 2

      Audience survey

      Use the base QR.

      Artist Relations Lead 1 quarter

    3. 3

      Write

      Report.

      VP, Brand & Communications 1 month

    4. 4

      Design

      Report and social cuts.

      Senior Brand Designer 1 month

    5. 5

      Launch

      Press and conference.

      VP, Brand & Communications 1 month

    6. 6

      Sell with it

      One-pager.

      Marketing Manager (Entertainment & Commercial) ongoing

    First result
    3 quarters
    Cost
    Design and research time
    Owner
    VP, Brand & Communications

    Smallest test

    Publish one chart from event data.

    Why it works

    Publish a yearly report: growth of phone-free shows, genres and venue sizes, audience survey results, artist and promoter quotes. Launch it with music press and at an industry conference.

    It makes Yondr the source on phone-free live culture and gives the E&C team a reason to call every promoter.

    Risks and how to handle them

    • Client confidentiality

      Aggregate data only.

    Evidence

    • Your websiteYondr blog post on Billboard coverage (October 2025): Yondr pouches "have been used at more than 10,000 events around the world", "securing more than 20 million devices"; "warehouses across North America and Europe and a network of trained staff"; "Artists know we can show up in two days for a pop-up or integrate into a full-scale tour."Source
    • Your websiteSchools: "thousands of schools", support "in all 50 states and over 48 countries"; a Schools Report (2026) download; a pricing post saying the program is a purchase model averaging "$22-$25 per student"; posts on NBER research, the Hackersjack digital-literacy partnership and comparisons with Lightspeed and Faraday pouches.Source
    • HiringVP, Brand & Communications (US remote): turn the mission into "a brand story that flexes credibly across schools, live events, and commercial partnerships without fragmenting into three separate brands"; "Own social and web presence end to end"; event and trade show presence "built to convert"; "Identify and shape moments (launches, artist partnerships, cultural tie-ins) that give the brand outsized visibility relative to spend"; reports to the SVP of Marketing.Source
    • Your websiteThe Press page: CNN (March 20, 2026) on phone-free shows; Axios (April 5, 2026) on phone-free bars where "guests lock their phones in Yondr pouches on arrival" at Charlotte's Antagonist and D.C.'s Hush Harbor; Daily Mail (January 2026) on UK schools; earlier Kara Swisher and Houston Chronicle pieces.Source
  • 18

    The Senior Brand Designer will design screens for "customer-facing digital tools like the Yondr Hub", which today supports schools. Venues and tours have the same needs: staff training, equipment counts and reorders.

    High impactHigh effort First result in 3 quarters Product Lead

    First action

    Interview five venue customers about their workflow.

    How to measure it

    Active venue accounts

    Now
    –
    Target
    100
    By
    3 quarters

    Steps

    1. 1

      Interview

      Five venues.

      Product Lead, Yondr Hub 1 month

    2. 2

      Scope

      Minimum venue view.

      Product Lead, Yondr Hub 1 month

    3. 3

      Design

      Screens.

      Senior Brand Designer 1 month

    4. 4

      Build

      Venue features.

      Product Lead, Yondr Hub 1 quarter

    5. 5

      Pilot

      Ten venues.

      Artist Relations Lead 1 quarter

    6. 6

      Measure

      Reorders and use.

      Product Lead, Yondr Hub monthly

    First result
    3 quarters
    Cost
    Product time
    Owner
    Product Lead, Yondr Hub

    Smallest test

    Share a training video page with five venues.

    Why it works

    Add a venue view: equipment inventory, staff training videos, show checklists, reorder buttons and the audience survey results per show.

    A portal makes repeat use easier and keeps Yondr inside the venue's routine.

    Risks and how to handle them

    • Small venue base

      Start with recurring customers.

    Evidence

    • HiringSenior Brand Designer (posted October 16, 2026): will "Own the look and feel of the Yondr website, designing new pages, refreshing existing ones"; design "landing pages" that "help the Demand Generation team bring in new leads"; design screens for "customer-facing digital tools like the Yondr Hub"; and the "signage, posters, how-to graphics" used when Yondr "is set up at a school, venue, or event".Source
    • Your websiteYondr blog post on Billboard coverage (October 2025): Yondr pouches "have been used at more than 10,000 events around the world", "securing more than 20 million devices"; "warehouses across North America and Europe and a network of trained staff"; "Artists know we can show up in two days for a pop-up or integrate into a full-scale tour."Source
    • HiringMarketing Manager (Entertainment & Commercial), US remote, posted October 16, 2026: "the main marketing partner for Yondr's Entertainment and Commercial team"; creates "pitch decks, one-pagers, case studies, and FAQs"; "Collect customer stories, testimonials, and examples of results"; supports "events, trade shows, conferences, and brand promotions"; supports Growth Marketing with copy for "email, social, the website"; and must "Share campaign results with GTM leaders so they can see what is working". Background in "live events, music, or venues" and "hospitality or business-to-business (B2B) marketing" preferred.Source
  • 19

    Axios covered phone-free bars and CNN phone-free shows, and people who liked one look for the next. Today there is no way to find phone-free places from Yondr's site.

    High impactHigh effort First result in 4 quarters VP

    First action

    Ask ten venue customers to opt in.

    How to measure it

    Listed venues

    Now
    –
    Target
    200
    By
    4 quarters

    Steps

    1. 1

      Opt-in

      Ten venues.

      Artist Relations Lead 1 month

    2. 2

      Design

      Map and badge.

      Senior Brand Designer 1 month

    3. 3

      Build

      Directory page.

      Senior Brand Designer 1 month

    4. 4

      Launch

      With press.

      VP, Brand & Communications 1 month

    5. 5

      Grow

      Add at onboarding.

      Artist Relations Lead ongoing

    6. 6

      Measure

      Visits and enquiries.

      Growth Marketing Lead monthly

    First result
    4 quarters
    Cost
    Build and PR time
    Owner
    VP, Brand & Communications

    Smallest test

    Publish a list of ten phone-free venues.

    Why it works

    Launch an opt-in directory of phone-free bars, venues and recurring shows using Yondr, with a "phone-free" badge venues can display. Add new listings as part of onboarding.

    A directory sends audiences to customers, which customers value, and creates a consumer brand for "phone-free".

    Risks and how to handle them

    • Listings go stale

      Confirm each listing quarterly.

    Evidence

    • Your websiteThe Press page: CNN (March 20, 2026) on phone-free shows; Axios (April 5, 2026) on phone-free bars where "guests lock their phones in Yondr pouches on arrival" at Charlotte's Antagonist and D.C.'s Hush Harbor; Daily Mail (January 2026) on UK schools; earlier Kara Swisher and Houston Chronicle pieces.Source
    • Your websiteThe Entertainment and Commercial pages on overyondr.com (October 22, 2026): Hospitality is one sentence ("tailored phone-free solutions for hotels, resorts, bars, and restaurants") and a button; Comedy has no quotes or results; Productions has one quote; Workplace lists logos (Ubisoft+, Mazda, Amazon.com, GMC, Google, IMAX, Apple, Mercedes-Benz, Nissan, Paramount). Every "Use Yondr" button on these pages links to the same /contact form.Source
    • Your websiteYondr blog post on Billboard coverage (October 2025): Yondr pouches "have been used at more than 10,000 events around the world", "securing more than 20 million devices"; "warehouses across North America and Europe and a network of trained staff"; "Artists know we can show up in two days for a pop-up or integrate into a full-scale tour."Source

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

  • 20

    Yondr already runs a student pouch artwork program. Artists want merch and fans remember the pouch.

    Medium impactLow effort First result in 2 quarters Artist Relations Lead

    First action

    Pitch one touring artist.

    How to measure it

    Custom-pouch tours

    Now
    –
    Target
    5
    By
    2 quarters

    Steps

    1. 1

      Pitch

      One artist.

      Artist Relations Lead 1 month

    2. 2

      Design

      With the artist.

      Senior Brand Designer 1 month

    3. 3

      Produce

      Print run.

      Operations 1 month

    4. 4

      Shoot

      For social.

      VP, Brand & Communications 1 week

    5. 5

      Launch

      On tour.

      Artist Relations Lead per tour

    6. 6

      Measure

      Mentions and enquiries.

      Growth Marketing Lead per tour

    First result
    2 quarters
    Cost
    Print costs
    Owner
    Artist Relations Lead

    Smallest test

    Make one prototype.

    Why it works

    Offer headline tours a co-designed pouch print for the tour, photographed for social, with the artist's message on presence. Sell or give limited versions as merch where the artist wants it.

    It turns the pouch into part of the show and gives artists a reason to promote it.

    Risks and how to handle them

    • Production lead times

      Plan with the tour schedule.

    Evidence

    • Your websiteOther phone-free spaces pages: Courthouses, Universities, Camps & Youth Programs, Events & Weddings (a quote from a "The Knot Wedding of the Year" couple and Forbes and The Undefeated articles), Yondr International, a student pouch artwork program, and the Hackersjack page for digital literacy.Source
    • Your websiteThe Music page: quotes from Donald Glover, Wesley Schultz of The Lumineers and Jack White; a "How it works" paragraph; and a request for "a free demo or consultation". It gives no event counts, tour examples, deployment times or results.Source
    • HiringVP, Brand & Communications (US remote): turn the mission into "a brand story that flexes credibly across schools, live events, and commercial partnerships without fragmenting into three separate brands"; "Own social and web presence end to end"; event and trade show presence "built to convert"; "Identify and shape moments (launches, artist partnerships, cultural tie-ins) that give the brand outsized visibility relative to spend"; reports to the SVP of Marketing.Source
  • 21

    Yondr has a Courthouses page and sells to public school districts through contracts and frameworks. Public buyers look for contract vehicles and compliance documents before they call.

    Medium impactLow effort First result in 1 quarter Product Marketing Manager

    First action

    List the contracts Yondr is currently on.

    How to measure it

    Public buyer enquiries

    Now
    –
    Target
    +30%
    By
    2 quarters

    Steps

    1. 1

      List contracts

      Current.

      Sales Operations 1 week

    2. 2

      Collect documents

      Policies.

      Product Marketing Manager 2 weeks

    3. 3

      Write page

      Procurement.

      Product Marketing Manager 1 week

    4. 4

      Design

      Page.

      Senior Brand Designer 1 week

    5. 5

      Link

      From Courts and Schools.

      Senior Brand Designer 1 day

    6. 6

      Update

      Quarterly.

      Product Marketing Manager quarterly

    First result
    1 quarter
    Cost
    Staff time only
    Owner
    Product Marketing Manager

    Smallest test

    Publish the contract list.

    Why it works

    Publish one page with the contracts and frameworks Yondr is on, a W-9 and insurance request form, accessibility and medical-access policies, and references by sector.

    Making procurement easy shortens public sales cycles.

    Risks and how to handle them

    • Outdated contract details

      Date the page.

    Evidence

    • Your websiteOther phone-free spaces pages: Courthouses, Universities, Camps & Youth Programs, Events & Weddings (a quote from a "The Knot Wedding of the Year" couple and Forbes and The Undefeated articles), Yondr International, a student pouch artwork program, and the Hackersjack page for digital literacy.Source
    • Your websiteSchools: "thousands of schools", support "in all 50 states and over 48 countries"; a Schools Report (2026) download; a pricing post saying the program is a purchase model averaging "$22-$25 per student"; posts on NBER research, the Hackersjack digital-literacy partnership and comparisons with Lightspeed and Faraday pouches.Source
    • HiringSeven Account Executive, Education roles posted October 2 to 16, 2026, for Arizona/New Mexico, New York City (Long Island, Queens, Brooklyn), Denver, Atlanta, Maryland/D.C./Delaware, Richmond and Tennessee/Alabama. They prospect K-12 schools and districts by "outbound prospecting, cold calling, referrals", "respond to Requests for Proposals (RFPs)", "Collaborate with existing customers to identify referral opportunities" and attend "regional and national education conferences".Source
  • 22

    The press page lists CNN, Kara Swisher and others with the founder, and the VP will own social and executive communications.

    Medium impactLow effort First result in 1 quarter VP

    First action

    Cut three clips from the Kara Swisher interview.

    How to measure it

    Clip views

    Now
    –
    Target
    100,000
    By
    1 quarter

    Steps

    1. 1

      Pick moments

      By audience.

      VP, Brand & Communications 1 week

    2. 2

      Cut clips

      Captions.

      Content Producer 2 weeks

    3. 3

      Post

      Weekly.

      VP, Brand & Communications weekly

    4. 4

      Use in emails

      AE and E&C.

      Marketing Manager (Entertainment & Commercial) ongoing

    5. 5

      Measure

      Views and clicks.

      Growth Marketing Lead monthly

    6. 6

      Refresh

      New interviews.

      VP, Brand & Communications quarterly

    First result
    1 quarter
    Cost
    Editing time
    Owner
    VP, Brand & Communications

    Smallest test

    Post one clip.

    Why it works

    Cut 30-second clips by audience (venues, schools, parents), post them on LinkedIn and Instagram, and use them in AE and E&C emails.

    Founder clips are cheap, credible content that buyers watch.

    Risks and how to handle them

    • Rights to interview footage

      Check each outlet's terms.

    Evidence

    • Your websiteThe Press page: CNN (March 20, 2026) on phone-free shows; Axios (April 5, 2026) on phone-free bars where "guests lock their phones in Yondr pouches on arrival" at Charlotte's Antagonist and D.C.'s Hush Harbor; Daily Mail (January 2026) on UK schools; earlier Kara Swisher and Houston Chronicle pieces.Source
    • HiringVP, Brand & Communications (US remote): turn the mission into "a brand story that flexes credibly across schools, live events, and commercial partnerships without fragmenting into three separate brands"; "Own social and web presence end to end"; event and trade show presence "built to convert"; "Identify and shape moments (launches, artist partnerships, cultural tie-ins) that give the brand outsized visibility relative to spend"; reports to the SVP of Marketing.Source

03

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

ProgrammableInfo

Turn the research into a list you can act on

These ideas start with finding the right companies. Info finds them and the right person at each, researches every one and drafts the outreach, then asks before it sends.

  • Build this list in Info for idea #11 (opens programmable.info in a new tab)

New accounts: 100,000 free credits with code BETA100K

Find the companies (opens programmable.info in a new tab)
ProgrammableTalk

Fill the events in this plan

These ideas are events. Talk gets registrants for them and tells you who's coming and what their company does before the day.

Plan an event (opens programmable.talk in a new tab)
ProgrammableDigital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo (opens programmable.digital in a new tab)
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See every playbook and website review

Independent research. Programmable wrote this playbook from public sources, as they stood on October 23, 2026, and cites them throughout. Yondr did not commission, review or endorse it, and Programmable is not affiliated with Yondr. Company and product names are trademarks of their owners, used only to identify them. The ideas are suggestions and opinion, not professional, legal or financial advice, and not statements about how Yondr runs its business.

Something wrong, or do you represent Yondr? Email [email protected] and we will correct it or take it down.

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

  1. Days 1 to 306 ideas

    Hospitality page, Music and Comedy proof, routed form, expired offers, site basics and the event quote builder.

  2. Days 31 to 6010 ideas

    Case studies, trade shows, territory pages, referrals, RFP library, audience QR, workplace pages, Home Tray for parents, homepage story and speed.

  3. Days 61 to 906 ideas

    The live-events report, the Hub for venues and the phone-free map; artist pouches, procurement page and founder clips.

The research behind the plan

3 research areas, each summarised in a few lines. Open any of them for the full detail.

Customers

What customers say

Customers value people are present and talk to each other. The most cited problem: rolling out a policy smoothly.

  • Artists protect new material
  • Cost and budget approval
  • In their words: “phone-free”

Market

Competitive landscape

4 competitors compared: Faraday and signal-blocking pouch makers, Lightspeed Systems, Phone lockers and caddies and Venue-run phone checks.

  • Gap to exploit: Phone-free proof for venues and hospitality
  • Faraday and signal-blocking pouch makers: Hardware only, no program or support
  • Lightspeed Systems: Software cannot take the phone away

Hiring signals

Yondr is growing schools and rebuilding its brand.

  • Marketing Manager (Entertainment & Commercial): Case studies, one-pagers and events for E&C. Ideas 1, 2, 6, 7, 13.
  • VP, Brand & Communications: One story across schools, live events and commercial. Ideas 8, 15, 17, 19.
  • Senior Brand Designer: Owns the website, landing pages and Yondr Hub screens. Ideas 5, 16, 18.

From the team that wrote this playbook

All products
  • ProgrammableAgencyWorking AI systems in days, not quarters (opens programmable.agency in a new tab)
  • ProgrammableInfoAn agent that finds, researches and asks first (opens programmable.info in a new tab)
  • ProgrammableDigitalScreenshots in, an animated product demo out (opens programmable.digital in a new tab)
  • ProgrammableWatchKnow the day a supplier falls out of compliance (opens programmable.watch in a new tab)
  • ProgrammableTalkGet registrants for your events, and know who’s coming (opens programmable.talk in a new tab)
  • ProgrammablePageText what you need, your customer gets a page that works (opens programmable.page in a new tab)
  • ProgrammableCommunityForums with labelled AI members, never empty (opens programmable.community in a new tab)
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