growth playbook · Oct 23, 2026

Qonto growth playbook

Qonto serves over 750,000 customers in eight countries and has been profitable since 2023. Its hiring shows where growth comes next: accountants as a channel (a Partner Success Lead, an accountant-channel AE), accounting in Germany and then the rest of Europe, lifecycle CRM for Germany and Austria, a new in-house accounting sales team in France, and lending under its own licence.

The German tax-advisor directory has 27 firms against France's 510, the German accountants hub is one page, and Austria is a thin copy of Germany.

This playbook fixes the German directory, aligns public claims and the Austrian page first, then builds the German hub, partner reports, an accountant-linked onboarding and compliant loan explainers.

Growth Score

Biggest Opportunity

Make accountants the growth engine in every market, starting with Germany's tax advisors, with Qonto connecting firms and founders through the directory, onboarding and partner reporting.

Biggest Risk

Qonto is a regulated provider whose offers differ by country; growth copy that promises fees, rates or features not available locally creates regulatory and trust risk, so every claim needs compliance review per country.

Start here

The three moves to make first. Each one is written up in full below.

Turn the 27-firm German Steuerberater directory into a real front door, using the French one as the model
Merge the two Munich pages and fix the German city names this week.
High impact First result in 1 month
One customer number everywhere: 750,000, not 500,000 or 600,000
Search all locales for "500.000", "600.000" and "600,000".
Medium impact First result in 2 weeks
Give the Austrian accounting page Austrian rules, not Germany's fee regulation
Flag every /de-at page that mentions German-only laws or tools.
Medium impact First result in 1 month

Your idea portfolio

21 ideas, grouped by when to run them. Open any idea for how to run it: the steps, who to approach, copy you can use, and how to measure it.

7 ideas are marked Unexpected: plays you are unlikely to have tried.

This week 6

Quick wins with a clear first action.

Qonto's new German accounting PM starts with "a live tax advisor marketplace". On the German site that marketplace lists 27 firms across 22 city pages, against 510 firms in the French directory, which is organised by region, department and city. Munich is split between a "Munich" page and a "München" page, the German title says "Steuerberater in Munich", each city page is named after one postcode, and one-firm pages still say "numerous firms" are in the region.
High impactMedium effort First result in 1 month Staff Product Manager
First action
Merge the two Munich pages and fix the German city names this week.
How to measure it
Directory contact clicks (Germany)
Now
–
Target
3x the current level
By
2 quarters
Steps
Fix the city model
Merge Munich/München, German names, one page per city not per postcode.
SEO Lead 3 days
Add states
A Bundesland level above cities, as France has regions and departments.
Web team (marketing site) 1 week
Honest page copy
Template text that changes with the number of firms listed.
Head of Marketing Central Europe 2 days
Recruit firms
DATEV-using firms in the 15 largest cities, three per city minimum.
Partner Success Lead, Chartered Accountants 1 quarter
Link it in
From onboarding, /de/accounting and the German accountants page.
Staff Product Manager, Accounting Europe 1 week
Measure per city
Searches, profile views and contact clicks.
Growth Operations monthly
Report to firms
Show each partner firm the clients it received.
Partner Success Lead, Chartered Accountants quarterly
First result
1 month
Cost
Staff time; partner recruitment
Owner
Staff Product Manager, Accounting Europe
Smallest test
Merge the Munich pages and sign three more firms there in a month.
Why it works
Ready to use
ChecklistGerman directory fix list
Risks and how to handle them
Evidence
Qonto's homepage and job posts say 750,000+ customers, but the descriptions search engines and link previews show still say 600,000 (English pricing, German accounting) and even 500,000 (German social preview), and the German accountants page says 600,000+. The homepage description says "7/7 customer support" while the page says "24/7 human support".
Medium impactLow effort First result in 2 weeks Head of Marketing Central Eur…
First action
Search all locales for "500.000", "600.000" and "600,000".
How to measure it
Pages on the approved count
Now
–
Target
100%
By
1 month
Steps
Find them
Crawl all locales for customer counts and support claims.
SEO Lead 1 day
Agree the figure
One approved number and support wording per language.
Compliance 2 days
Centralise it
A shared string used by every template.
Web team (marketing site) 3 days
Update metadata
Titles, descriptions and social previews.
SEO Lead 2 days
Check previews
Search and social link previews per locale.
SEO Lead 1 day
Set a review
Re-check the figure every quarter.
Head of Marketing Central Europe quarterly
First result
2 weeks
Cost
$0
Owner
Head of Marketing Central Europe
Smallest test
Fix the English pricing and German accounting descriptions today.
Why it works
Risks and how to handle them
Evidence
The Austrian accounting page explains accountant fees with Germany's Steuerberatervergütungsverordnung (StBVV) and does not link the tax-advisor directory. Austria is one of the two markets the new Central Europe CRM manager owns, and its site is a thin copy: 42 pages against 548 for Germany.
Medium impactLow effort First result in 1 month Head of Marketing Central Eur…
First action
Flag every /de-at page that mentions German-only laws or tools.
How to measure it
Austrian organic sign-ups
Now
–
Target
+15%
By
2 quarters
Steps
Audit
German-only references across /de-at.
SEO Lead 2 days
Local review
An Austrian tax advisor checks the accounting page.
Head of Marketing Central Europe 1 week
Rewrite
Austrian fee guidance and local tools.
Head of Marketing Central Europe 1 week
Compliance check
Wording and claims.
Compliance 3 days
Publish
With hreflang between de and de-at.
SEO Lead 1 day
Measure
Austrian rankings and sign-ups.
Growth Operations monthly
First result
1 month
Cost
Reviewer fee
Owner
Head of Marketing Central Europe
Smallest test
Fix the fee paragraph this week.
Why it works
Risks and how to handle them
Evidence
On Google's phone test, qonto.com/en takes 18.6s to show its largest element, and that element is the cookie banner text. The page downloads 10 MB, 7.9 MB of it images. Real visitors' LCP is 2.6s, just over Google's 2.5s line, so the page narrowly fails Core Web Vitals.
High impactMedium effort First result in 1 month Web team
First action
Measure how long the consent script takes to paint the banner.
How to measure it
LCP at the 75th percentile
Now
–
Target
Under 2.0s
By
2 months
Steps
Profile
Banner, images and scripts on /en.
Web team (marketing site) 2 days
Inline the banner
Lightweight first paint, then the full tool.
Web team (marketing site) 1 week
Shrink images
Modern formats and correct sizes.
Web team (marketing site) 1 week
Cache
Long lifetimes for static files.
Web team (marketing site) 1 day
Defer tags
Testing and ad tags after consent.
Growth Operations 3 days
Re-test locales
Top page per country.
Web team (marketing site) 1 week
First result
1 month
Cost
Engineering time
Owner
Web team (marketing site)
Smallest test
Compress the homepage images and re-test.
Why it works
Risks and how to handle them
Evidence
Qonto has a new Comptabilité sales team: an SDR calls newly onboarded clients to run an eligibility check and an AE follows up "within days of account creation". Most of what the SDR asks is already known from sign-up: legal form, activity, company age and whether an accountant was invited.
High impactLow effort First result in 1 month Account Executive Accounting
First action
List the sign-up fields that already answer the eligibility checklist.
How to measure it
Comptabilité meetings per SDR hour
Now
–
Target
+40%
By
1 quarter
Steps
Map the checklist
Which questions sign-up already answers.
Account Executive Accounting, France 2 days
Build the score
From sign-up data in the CRM.
Growth Operations 1 week
Route by band
High fit to AE, middle to SDR, low to in-app.
Growth Operations 3 days
Pre-fill notes
Answers on the AE's screen.
Growth Operations 2 days
Run a month
All new French accounts.
Account Executive Accounting, France 1 month
Compare
Conversion by band.
Growth Operations monthly
First result
1 month
Cost
Staff time only
Owner
Account Executive Accounting, France
Smallest test
Score one week of new accounts by hand.
Why it works
Risks and how to handle them
Evidence
The new accountant-channel AE has "no inbound to lean on" and must prospect firms across France. Qonto already maps 510 partner firms by region, department and city, so it can see exactly where partner coverage is thin.
High impactLow effort First result in 1 month Account Executive
First action
Export firms per department from the directory.
How to measure it
Firms signed in gap departments
Now
–
Target
30 a quarter
By
2 quarters
Steps
Count partners
Firms per department.
Growth Operations 1 day
Count clients
New accounts per department.
Growth Operations 1 day
Rank gaps
Many clients, few partners.
Account Executive, Accountant Channel 1 day
Build lists
Firms in the top 15 gap departments.
Growth Operations 1 week
Prospect
Open with local client numbers.
Account Executive, Accountant Channel weekly
Review
Signed firms and their referrals.
Partner Success Lead, Chartered Accountants monthly
First result
1 month
Cost
Staff time only
Owner
Account Executive, Accountant Channel
Smallest test
Prospect 20 firms in the top gap department.
Why it works
Risks and how to handle them
Evidence

This quarter 8

The core plays for the next three months.

France has 24 accounting-firm customer stories, integration pages, events, webinars and comparators for accountants. Germany, where the new PM starts, has one accountants page, although it already offers DATEV, sevDesk and Lexware Office sync and claims firms save 5.24 hours a month.
High impactMedium effort First result in 1 quarter Staff Product Manager
First action
Ask three German partner firms for a case-study interview.
How to measure it
New German partner firms
Now
–
Target
+50%
By
2 quarters
Steps
Plan pages
Integrations, case studies, program, webinars.
Staff Product Manager, Accounting Europe 1 week
Interview firms
Five Steuerkanzleien.
Head of Marketing Central Europe 1 month
Write in German
With firm review.
Head of Marketing Central Europe 1 month
DATEV page
How sync works, step by step.
Staff Product Manager, Accounting Europe 2 weeks
First webinar
With a partner firm.
Head of Marketing Central Europe 1 month
Measure
Firm sign-ups and referrals.
Partner Success Lead, Chartered Accountants monthly
First result
1 quarter
Cost
Content time
Owner
Staff Product Manager, Accounting Europe
Smallest test
Publish one German case study.
Why it works
Risks and how to handle them
Evidence
The Partner Success Lead is asked to design ways for firms to engage "well beyond asking them for referrals" and to use partner data for targeting. Firms care whether their clients' data arrives clean and on time.
High impactMedium effort First result in 1 quarter Partner Success Lead
First action
Mock the report for three firms.
How to measure it
Clients with accountant access on
Now
–
Target
+20%
By
2 quarters
Steps
Pick metrics
Access, export, receipts.
Partner Success Lead, Chartered Accountants 1 week
Privacy check
What firms may see about their clients.
Compliance 2 weeks
Build
Monthly report.
Growth Operations 1 month
Pilot
20 firms.
Partner Success Lead, Chartered Accountants 1 month
Train managers
Quarterly planning with firms.
Partner Success Lead, Chartered Accountants 2 weeks
Scale
All partner firms.
Business Unit Director, Accountants 1 quarter
First result
1 quarter
Cost
Engineering time
Owner
Partner Success Lead, Chartered Accountants
Smallest test
Send a hand-built report to five firms.
Why it works
Risks and how to handle them
Evidence
The new Central Europe CRM manager owns onboarding to churn prevention for Germany and Austria. A German account linked to a tax advisor through DATEV or accountant access is used every month; one without an advisor has to be remembered.
High impactMedium effort First result in 1 quarter Senior CRM Manager
First action
Compare 90-day retention for accounts with and without accountant access.
How to measure it
Accounts with an advisor linked
Now
–
Target
+25%
By
2 quarters
Steps
Measure the gap
Retention with and without access.
Senior CRM Manager, Central Europe 1 week
Design journey
Ask, invite or find.
Senior CRM Manager, Central Europe 2 weeks
Build
In the CRM tool.
Senior CRM Manager, Central Europe 2 weeks
Link the directory
Nearby firms for "no".
Staff Product Manager, Accounting Europe 1 week
Launch
Germany first, then Austria.
Senior CRM Manager, Central Europe 1 month
Report
Activation and retention.
Senior CRM Manager, Central Europe monthly
First result
1 quarter
Cost
Staff time only
Owner
Senior CRM Manager, Central Europe
Smallest test
Email the invite step to one weekly cohort.
Why it works
Risks and how to handle them
Evidence
Qonto runs a 510-firm directory, a Comptabilité sales team and an accountant channel. A new business creator either has an accountant, wants one, or wants Qonto to handle it, and each answer belongs to a different team.
High impactMedium effort First result in 1 quarter Account Executive Accounting
First action
Draft the question and the three follow-ups.
How to measure it
New accounts choosing a path
Now
–
Target
60%
By
1 quarter
Steps
Write the question
Three clear answers.
Product Marketing 2 days
Build
In onboarding.
Growth Operations 2 weeks
Route
To channel, directory or AE.
Growth Operations 1 week
Brief teams
What each answer means.
Account Executive Accounting, France 1 day
Run
All French sign-ups.
Account Executive Accounting, France 1 month
Review
Conversion by answer.
Growth Operations monthly
First result
1 quarter
Cost
Staff time only
Owner
Account Executive Accounting, France
Smallest test
Ask the question by email to one cohort.
Why it works
Risks and how to handle them
Evidence
Qonto is building its first SMB loans under its own credit licence, with Risk, Compliance, Growth and Product Marketing involved in every launch. Today's financing pages differ by country. A loan page that is clear about who qualifies and how decisions are made earns trust before the product is live.
High impactHigh effort First result in 2 quarters Staff Product Manager
First action
List the eligibility facts compliance can approve now.
How to measure it
Waitlist sign-ups
Now
–
Target
10,000
By
2 quarters
Steps
Agree wording
Eligibility and process only.
Compliance 1 month
Draft pages
One per launch country.
Product Marketing 1 month
Add waitlist
With segment questions.
Growth Operations 2 weeks
Legal review
Each country.
Compliance 1 month
Publish
Linked from financing pages.
SEO Lead 1 week
Size demand
By segment and country.
Staff Product Manager, Loans monthly
First result
2 quarters
Cost
Staff time only
Owner
Staff Product Manager, Loans
Smallest test
Publish one waitlist page in one country.
Why it works
Risks and how to handle them
Evidence
Austria has 42 pages to Germany's 548 and three comparison pages to Germany's twenty. Founders compare business accounts with local banks first.
Medium impactMedium effort First result in 1 quarter Head of Marketing Central Eur…
First action
List Austrian searches for business accounts and comparisons.
How to measure it
Austrian organic sign-ups
Now
–
Target
+25%
By
2 quarters
Steps
Find searches
Top ten in Austria.
SEO Lead 1 week
Check features
Available in Austria.
Product Marketing 1 week
Write pages
With Austrian examples.
Head of Marketing Central Europe 1 month
Compliance
Comparison claims.
Compliance 2 weeks
Publish
With hreflang.
SEO Lead 1 week
Measure
Rankings and sign-ups.
SEO Lead monthly
First result
1 quarter
Cost
Writing time
Owner
Head of Marketing Central Europe
Smallest test
Publish one Austrian bank comparison.
Why it works
Risks and how to handle them
Evidence
Growth Operations is hiring someone to own website tracking and tagging for paid acquisition and to connect Salesforce, Segment, Braze and Meta. The homepage loads 11 third-party tools, and slow tags also hurt speed.
High impactMedium effort First result in 1 quarter Growth Operations
First action
List every tag on the homepage and who owns it.
How to measure it
Paid cost per activated account
Now
–
Target
-15%
By
2 quarters
Steps
Audit tags
Owner and purpose.
Growth Operations 1 week
Remove duplicates
And unused tools.
Growth Operations 1 week
Consent check
Every tag honours consent.
Compliance 2 weeks
Server events
Sign-up and activation.
Growth Operations 1 month
Optimise campaigns
For activation.
Growth Operations 1 month
Report
Cost per activated account.
Growth Operations monthly
First result
1 quarter
Cost
Engineering time
Owner
Growth Operations
Smallest test
Send activation events for one campaign.
Why it works
Risks and how to handle them
Evidence
The German social student will scout creators and customer voices and shoot hook-story-CTA videos. Tax advisors are trusted and many already post short tips for founders.
Medium impactLow effort First result in 1 quarter Social Media Working Student
First action
Ask two partner firms to film the first episode.
How to measure it
Social visits to the directory
Now
–
Target
+50%
By
2 quarters
Steps
Pick firms
Two willing partners.
Social Media Working Student (Germany) 1 week
Script
Problem, fix, outcome.
Social Media Working Student (Germany) 1 week
Film
Monthly.
Social Media Working Student (Germany) monthly
Cut clips
LinkedIn and Instagram.
Social Media Working Student (Germany) monthly
Newsletter
Feature each episode.
Social Media Working Student (Germany) monthly
Measure
Views and directory visits.
Growth Operations monthly
First result
1 quarter
Cost
Production time
Owner
Social Media Working Student (Germany)
Smallest test
Film one episode.
Why it works
Risks and how to handle them
Evidence

Big bets 4

Larger plays that can change the trajectory.

The accounting PM owns "every European market outside France" and is told to take what works in Germany elsewhere. Today only France and Germany have directories, while Spain and Italy have accountants pages and partner programs.
High impactHigh effort First result in 4 quarters Staff Product Manager
First action
Rank markets by partner firms already signed.
How to measure it
Live directories
Now
–
Target
5
By
4 quarters
Steps
Rank markets
Partners signed and demand.
Staff Product Manager, Accounting Europe 2 weeks
Recruit firms
Before each launch.
Partner Success Lead, Chartered Accountants 1 quarter
Localise
Structure and copy.
SEO Lead 1 month
Legal check
Profession rules per country.
Compliance 1 month
Launch
One country a quarter.
Staff Product Manager, Accounting Europe quarterly
Measure
Contacts and accounts.
Growth Operations monthly
First result
4 quarters
Cost
Team time and recruitment
Owner
Staff Product Manager, Accounting Europe
Smallest test
Launch Spain with 50 firms.
Why it works
Risks and how to handle them
Evidence
Qonto syncs with DATEV, sevDesk and Lexware Office in Germany and with ACD, Agiris, Cegid, MyUnisoft and Sage in France, and offers an MCP connection for AI tools. Each vendor has thousands of accounting firms as customers.
High impactHigh effort First result in 4 quarters Business Unit Director
First action
Rank vendors by firm customers in France and Germany.
How to measure it
Firms from vendor co-marketing
Now
–
Target
200
By
4 quarters
Steps
Rank vendors
By firm reach.
Business Unit Director, Accountants 2 weeks
Pitch two
Per market.
Business Unit Director, Accountants 1 quarter
Marketplace listings
Up to date.
Staff Product Manager, Accounting Europe 1 month
Joint webinars
Quarterly.
Head of Marketing Central Europe quarterly
Firm offer
Partner program invite.
Partner Success Lead, Chartered Accountants 1 month
Measure
Firms and referred clients.
Growth Operations monthly
First result
4 quarters
Cost
Co-marketing budget
Owner
Business Unit Director, Accountants
Smallest test
Run one joint webinar with an existing integration partner.
Why it works
Risks and how to handle them
Evidence
Qonto sees cash flow for 750,000 businesses and is opening lending under its own licence, with AI meant to guide clients to the right financing within a strict regulatory frame.
High impactHigh effort First result in 4 quarters Staff Product Manager
First action
List three moments in the account that signal financing need.
How to measure it
In-app financing uptake
Now
–
Target
Set at launch
By
4 quarters
Steps
Pick moments
Three signals.
Staff Product Manager, Loans 1 month
Risk rules
Eligibility logic.
Staff Product Manager, Loans 1 quarter
Compliance review
Every message.
Compliance 1 month
Build
In-app offer.
Staff Product Manager, Loans 1 quarter
Pilot
One country.
Staff Product Manager, Loans 1 quarter
Measure
Uptake and repayment.
Staff Product Manager, Loans monthly
First result
4 quarters
Cost
Product and risk time
Owner
Staff Product Manager, Loans
Smallest test
Test messaging with a waitlist cohort.
Why it works
Risks and how to handle them
Evidence
France has a proven bookkeeping engine and an in-house Comptabilité offer; the German PM starts from that engine and a tax-advisor marketplace. In Germany the natural route is through licensed firms.
Medium impactHigh effort First result in 4 quarters Partner Success Lead
First action
Ask five partner firms if they would offer a fixed package.
How to measure it
Pilot package clients
Now
–
Target
500
By
4 quarters
Steps
Legal check
Professional rules.
Compliance 1 month
Recruit firms
Five partners.
Partner Success Lead, Chartered Accountants 1 month
Design package
Scope and price set by firms.
Staff Product Manager, Accounting Europe 1 month
Add to onboarding
Germany only.
Growth Operations 1 month
Run pilot
Two quarters.
Partner Success Lead, Chartered Accountants 2 quarters
Decide
Scale or stop.
Business Unit Director, Accountants 1 month
First result
4 quarters
Cost
Pilot team time
Owner
Partner Success Lead, Chartered Accountants
Smallest test
Survey new German GmbHs about bookkeeping help.
Why it works
Risks and how to handle them
Evidence

Wildcards 3

Unexpected experiments, each with a cheap way to test it.

Qonto has 225 German glossary pages and thousands of blog posts that answer bookkeeping questions. Readers of a page on EÜR or Umsatzsteuer are close to needing a tax advisor or accounting tool.
Medium impactLow effort First result in 1 month SEO Lead
First action
Tag the glossary pages about accounting and tax.
How to measure it
Content-to-directory clicks
Now
–
Target
5,000 a month
By
2 quarters
Steps
Tag pages
Accounting and tax topics.
SEO Lead 1 week
Design block
One line and a link.
Web team (marketing site) 1 week
Roll out
Tagged pages.
Web team (marketing site) 1 week
Localise
Austria and Germany versions.
SEO Lead 1 week
Track
Clicks and sign-ups.
Growth Operations monthly
Expand
French glossary.
SEO Lead 1 quarter
First result
1 month
Cost
$0
Owner
SEO Lead
Smallest test
Add the block to 20 pages.
Why it works
Risks and how to handle them
Evidence
Qonto runs separate sitemaps for IBAN and SWIFT-code pages. Many visitors are businesses paying a supplier abroad.
Medium impactLow effort First result in 1 month SEO Lead
First action
Pull traffic for the IBAN and SWIFT pages.
How to measure it
Sign-ups from lookups
Now
–
Target
+30%
By
2 quarters
Steps
Pull traffic
By page and country.
SEO Lead 2 days
Write prompts
Per locale.
Product Marketing 1 week
Compliance
Wording.
Compliance 1 week
Add
To lookup templates.
Web team (marketing site) 1 week
Test
Two versions.
Growth Operations 1 month
Scale
Winner everywhere.
Web team (marketing site) 1 week
First result
1 month
Cost
$0
Owner
SEO Lead
Smallest test
Add one prompt to the SWIFT page template.
Why it works
Risks and how to handle them
Evidence
Qonto has referral pages in ten locales, a 75 Net Promoter Score and 60,000 Trustpilot reviews. Referral asks usually go out at random.
Medium impactLow effort First result in 1 month Senior CRM Manager
First action
Pick three happy moments in the data.
How to measure it
Referred sign-ups
Now
–
Target
+25%
By
2 quarters
Steps
Pick moments
Three triggers.
Senior CRM Manager, Central Europe 1 week
Write copy
Per country.
Senior CRM Manager, Central Europe 1 week
Compliance
Referral terms.
Compliance 1 week
Build
CRM journeys.
Senior CRM Manager, Central Europe 2 weeks
Run
All markets.
Senior CRM Manager, Central Europe 1 month
Measure
Referrals per trigger.
Growth Operations monthly
First result
1 month
Cost
Staff time only
Owner
Senior CRM Manager, Central Europe
Smallest test
Trigger one ask after a top support rating.
Why it works
Risks and how to handle them
Evidence

How Programmable can help

Where an idea in this playbook is something Programmable builds or runs, it's listed here with what we'd do. Everything else is yours to run.

Digital

Show it, don't just describe it

These ideas need something to show: a demo, a video, an animation, graphics or a deck. Digital turns screenshots or the site into all of them, in the company's own brand.

Make a demo

Other companies we have researched, each read from what they are hiring for.

See every playbook and website review

30/60/90 roadmap

What to focus on in each month, and the ideas that carry it.

Days 1 to 306 ideas
German directory fix, one customer figure, the Austrian page, homepage speed, Comptabilité scoring and the French partner gap map.
Days 31 to 6011 ideas
German accountants hub, partner reports, the advisor invite journey, the accountant question in onboarding, loan explainers, Austria content, consented tagging and advisor videos; glossary links, lookup prompts and referral timing.
Days 61 to 904 ideas
Commit to the big bets: directories across Europe, software co-selling, in-account credit and a German partner bookkeeping pilot.

Qonto growth playbook

Diagnosis

Turn the 27-firm German Steuerberater directory into a real front door, using the French one as the model

One customer number everywhere: 750,000, not 500,000 or 600,000

Give the Austrian accounting page Austrian rules, not Germany's fee regulation

This week 6

How to run it: Turn the 27-firm German Steuerberater directory into a real front door, using the French one as the model

Steps

Why it works

Why it works

Ready to use

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: One customer number everywhere: 750,000, not 500,000 or 600,000

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give the Austrian accounting page Austrian rules, not Germany's fee regulation

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Stop the cookie banner being the slowest thing on the English homepage

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Score every new French account for Qonto Comptabilité before the first call

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Use the 510-firm French directory to find the departments with no Qonto firm

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

This quarter 8

How to run it: Build a German accountants hub to match the French one

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Give partner firms a client-activation report, not just a referral link

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence

How to run it: Make "invite your Steuerberater" a core activation step in Germany and Austria

Steps

Why it works

Why it works

Risks and how to handle them

Risks and how to handle them

Evidence

Evidence